{"id":1167,"date":"2022-02-13T09:41:26","date_gmt":"2022-02-13T09:41:26","guid":{"rendered":"https:\/\/migoda.vn\/?p=1167"},"modified":"2023-04-19T04:14:22","modified_gmt":"2023-04-19T04:14:22","slug":"5-cach-seo-bai-viet-len-top-google","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/5-cach-seo-bai-viet-len-top-google\/","title":{"rendered":"5 C\u00e1ch SEO b\u00e0i vi\u1ebft l\u00ean top Google c\u1ef1c hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
K\u1ec3 c\u1ea3 vi\u1ec7c t\u1ed1i \u01b0u t\u1eeb kh\u00f3a \u0111\u00e3 thay \u0111\u1ed5i kh\u00e1 nhi\u1ec1u, nh\u01b0ng t\u1eeb kh\u00f3a v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong SEO. B\u1ea5t k\u1ec3 khi n\u00e0o b\u1ea1n vi\u1ebft b\u00e0i b\u1ea1n c\u0169ng n\u00ean c\u00f3 m\u1ed9t t\u1eeb kh\u00f3a ch\u00ednh (focus keyword) cho n\u00f3.<\/span><\/p>\n \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n t\u1ed1i \u01b0u b\u00e0i vi\u1ebft d\u1ef1a tr\u00ean keyword \u0111\u01b0\u1ee3c ch\u1ecdn:<\/span><\/p>\n Yoast SEO s\u1ebd khi\u1ebfn vi\u1ec7c tri\u1ec3n khai 4 \u00fd tr\u00ean hi\u1ec7u qu\u1ea3 nh\u1ea5t cho b\u1ea1n.<\/span><\/p>\n M\u1ed7i khi b\u1ea1n vi\u1ebft b\u00e0i b\u1ea1n nh\u1eadp t\u1eeb kh\u00f3a v\u00e0o c\u00f4ng c\u1ee5 n\u00e0y. N\u00f3 s\u1ebd ph\u00e2n t\u00edch \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1ed1i \u01b0u v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3 trong qu\u00e1 tr\u00ecnh b\u1ea1n vi\u1ebft b\u00e0i.<\/span><\/p>\n B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c ch\u1ec9 c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1eeb kh\u00f3a \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng th\u0103ng h\u1ea1ng tr\u00ean search engine. Tuy nhi\u00ean h\u00e3y t\u1ed1i \u01b0u sao cho n\u00f3 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c v\u0103n b\u1ea3n m\u01b0\u1ee3t m\u00e0, d\u1ec5 \u0111\u1ecdc, v\u00ec th\u1eddi gian xem trang c\u1ee7a kh\u00e1ch truy c\u1eadp c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u00ean th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm (n\u1ebfu th\u1ea5y kh\u00f3 \u0111\u1ecdc qu\u00e1 ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd b\u1ecf qua v\u00e0 t\u00ecm trang kh\u00e1c).<\/span><\/p>\n Google c\u1ef1c k\u1ef3 y\u00eau th\u00edch nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao. H\u00e3y th\u1eed t\u00ecm b\u1eb1ng b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o, 10 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean s\u1ebd th\u1ecfa m\u00e3n nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n v\u1edbi 2 ti\u00eau ch\u00ed:<\/span><\/p>\n N\u1ed9i dung vi\u1ebft t\u1ed1t, vi\u1ebft d\u00e0i l\u00e0 t\u1ed1t nh\u1ea5t. Nh\u01b0ng \u0111\u1eebng qu\u00ean \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Y\u1ebfu t\u1ed1 vi\u1ebft b\u00e0i d\u1ef1a tr\u00ean \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm n\u1eb1m \u1edf nh\u1eefng c\u1ee5m t\u1eeb ch\u1ee9a t\u1eeb kh\u00f3a.<\/span><\/p>\n Khi b\u1ea1n t\u1ea1o n\u1ed9i dung b\u1ea1n h\u00e3y lu\u00f4n nh\u1edb b\u1ea1n \u0111ang vi\u1ebft b\u00e0i ph\u1ee5c v\u1ee5 cho nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, v\u00e0 c\u1ed1 hi\u1ec3u l\u00fd do v\u00ec sao b\u1ea1n n\u00ean \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean. \u0110\u00f4i khi n\u1ed9i dung s\u1ebd \u1edf \u0111\u1ea7u b\u1ea3ng t\u00ecm ki\u1ebfm v\u00ec s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n. Nh\u01b0ng n\u1ebfu m\u1ed7i site c\u00f3 l\u01b0\u1ee3ng authority t\u01b0\u01a1ng t\u1ef1 nhau, th\u00ec ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1eeb kh\u00f3a v\u00e0 \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm, h\u00e3y h\u1ecfi ch\u00ednh b\u1ea3n th\u00e2n b\u1ea1n nh\u1eefng c\u00e2u h\u1ecfi sau:<\/span><\/p>\n B\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u th\u00eam v\u1ec1 keywords, nh\u1eefng trang \u0111ang c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t, v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi t\u00ecm ki\u1ebfm mu\u1ed1n g\u00ec, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t n\u1ed9i dung \u0111\u1ed9c nh\u1ea5t v\u00e0 hay nh\u1ea5t.<\/span><\/p>\n N\u1ed9i dung d\u00e0i th\u01b0\u1eddng c\u00f3 h\u1ea1ng t\u1ed1t h\u01a1n n\u1ed9i dung ng\u1eafn trong search engine. Nh\u1eefng nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a Buzzsumo v\u00e0 Moz ch\u1ec9 ra r\u1eb1ng n\u1ed9i dung d\u00e0i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u link share tr\u00ean social h\u01a1n v\u00e0 backlink tr\u00ean c\u00e1c website kh\u00e1c h\u01a1n, v\u00ec v\u1eady c\u00f3 h\u1ea1ng cao h\u01a1n.<\/span><\/p>\n C\u0169ng m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c \u0111\u00e3 th\u1ea5y r\u1eb1ng h\u1ea7u h\u1ebft n\u1ed9i dung \u0111ang c\u00f3 h\u1ea1n cao tr\u00ean trang \u0111\u1ea7u c\u1ee7a Google c\u00f3 n\u1ed9i dung h\u01a1n 2000 t\u1eeb. Kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 b\u00e0i vi\u1ebft tr\u00ean site c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u1ed9 d\u00e0i n\u00e0y, nh\u01b0ng n\u1ebfu c\u00f3 m\u1ed9t s\u1ed1 b\u00e0i nh\u01b0 v\u1eady th\u00ec t\u1ed1t h\u01a1n, s\u1ebd g\u00e2y thi\u1ec7n c\u1ea3m cho Google h\u01a1n.<\/span><\/p>\n <\/p>\n Nh\u01b0ng, m\u1ed9t l\u1ea7n n\u1eefa ch\u00fang t\u00f4i nh\u1ea5n m\u1ea1nh l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 h\u00e0ng \u0111\u1ea7u, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u00ednh d\u1ec5 \u0111\u1ecdc, d\u1ec5 hi\u1ec3u, x\u00fac t\u00edch c\u0169ng quan tr\u1ecdng. V\u00ec v\u1eady \u0111\u1eebng bao gi\u1edd nh\u1ed3i nh\u00e9t nh\u1eefng t\u1eeb kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0o b\u00e0i vi\u1ebft v\u00ec n\u00f3 s\u1ebd g\u00e2y lo\u00e3ng b\u00e0i \u0111\u1ecdc, c\u00f3 th\u1ec3 g\u00e2y ph\u1ea3n \u1ee9ng ng\u01b0\u1ee3c.<\/span><\/p>\n Thay v\u00e0o \u0111\u00f3, n\u1ed9i dung c\u1ee7a b\u1ea1n lu\u00f4n c\u1ea7n b\u00e1m s\u00e1t v\u00e0o \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm (intent of the keyword). C\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm tr\u01b0\u1edbc ti\u00ean, v\u1edbi c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t c\u00f3 th\u1ec3. Sau \u0111\u00f3 h\u00e3y th\u00eam v\u00e0o nh\u1eefng n\u1ed9i d\u1ee5ng m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u1ea7n bi\u1ebft th\u00eam n\u1ebfu c\u1ea7n \u0111\u1ec3 v\u1eeba ch\u1ea5t l\u01b0\u1ee3ng, v\u1eeba khi\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 cao kh\u1ea3 n\u0103ng c\u1ee7a ng\u01b0\u1eddi vi\u1ebft.<\/span><\/p>\n N\u1ed9i dung s\u1ea1ch l\u00e0 m\u1ed9t c\u1ed7 m\u00e1y t\u1ea1o traffic m\u1ea1nh m\u1ebd. Ki\u1ec3u n\u1ed9i dung l\u00e0 lu\u00f4n h\u1eefu d\u1ee5ng m\u00e0 kh\u00f4ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ed1c th\u1eddi gian v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn.<\/span><\/p>\n V\u00ed d\u1ee5 m\u1ed9t b\u00e0i nh\u01b0, \u2018H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n \u0111\u1ec3 \u0111i Onsite SEO<\/em>\u2018, v\u1edbi m\u1ed9t b\u00e0i kh\u00e1c \u2018B\u1ea1n c\u1ea7n bi\u1ebft g\u00ec v\u1ec1 nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t c\u1ee7a Google<\/em>\u2018.<\/span><\/p>\n B\u00e0i \u0111\u1ea7u ti\u00ean s\u1ebd h\u1eefu d\u1ee5ng trong m\u1ed9t th\u1eddi gian d\u00e0i, trong khi b\u00e0i th\u1ee9 2 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed1c th\u1eddi gian c\u1ee5 th\u1ec3. D\u0129 nhi\u00ean, kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n xu\u1ea5t b\u1ea3n n\u1ed9i dung d\u1ea1ng evergreen nh\u01b0 v\u1eady m\u1ed9t l\u1ea7n r\u1ed3i th\u00f4i, b\u1ecf qu\u00ean n\u00f3 \u0111i, nh\u01b0ng m\u00e0 b\u1ea1n c\u1ea7n n\u00ean th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u00f3 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng c\u1ea3i ti\u1ebfn m\u1edbi c\u1ee7a ng\u00e0nh m\u00e0 b\u00e0i vi\u1ebft n\u00e0y \u0111ang n\u00f3i \u0111\u1ebfn.<\/span><\/p>\n Evergreen content (n\u1ed9i dung kh\u00f4ng l\u1ed7i th\u1eddi) l\u00e0 th\u00f4ng tin quan tr\u1ecdng m\u00e0 theo th\u1eddi gian kh\u00f4ng \u0111\u00e1nh m\u1ea5t t\u00ednh li\u00ean quan trong ng\u00e0nh. C\u00f3 ngh\u0129a l\u00e0 n\u00f3 s\u1ebd lu\u00f4n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebd, promote, v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb7t backlink. Lo\u1ea1i n\u1ed9i dung n\u00e0y th\u01b0\u1eddng tr\u1ee5 r\u1ea5t l\u00e2u tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u1ebfu \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt t\u1ed1t.<\/span><\/p>\n M\u1eb7c d\u00f9 n\u1ed9i dung kh\u00f4ng l\u1ed7i th\u1eddi th\u01b0\u1eddng m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1ea1o, nh\u01b0ng k\u1ebft qu\u1ea3 s\u1ebd l\u00e2u d\u00e0i qua t\u1eebng n\u0103m ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn b\u1ea1n h\u00e0i l\u00f2ng.<\/span><\/p>\n Link out t\u1edbi nh\u1eefng ngu\u1ed3n ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd kh\u00f4ng l\u00e0m h\u1ea1i t\u1edbi SEO c\u1ee7a b\u1ea1n, ng\u01b0\u1ee3c l\u1ea1i, n\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 gi\u00fap \u00edch cho b\u1ea1n. Khi b\u1ea1n link out t\u1edbi nh\u1eefng ngu\u1ed3n \u0111\u00e1ng gi\u00e1 tr\u00ean Internet, Google bi\u1ebft l\u00e0 nh\u1eefng ngu\u1ed3n n\u00e0y c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea1n. H\u01a1n n\u1eefa, n\u00f3 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tin t\u01b0\u1edfng b\u1ea1n h\u01a1n v\u00ec b\u1ea1n c\u00f3 nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e1ng gi\u00e1 li\u00ean quan \u0111\u1ebfn c\u00f9ng ch\u1ee7 \u0111\u1ec1.<\/span><\/p>\n <\/p>\n \u0110\u1eebng \u0111\u1ec3 site c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh c\u00f5i ch\u1ebft tr\u00ean internet, h\u00e3y chia s\u1ebd nh\u1eefng link b\u1ea1n th\u1ea5y l\u00e0 t\u1ed1t cho ng\u01b0\u1eddi \u0111\u1ecdc. L\u00e0m vi\u1ec7c n\u00e0y th\u01b0\u1eddng xuy\u00ean s\u1ebd t\u1ea1o ra m\u1ed9t kho t\u00e0ng ngu\u1ed3n link v\u00e0 n\u00f3 gi\u00fap b\u1ea1n t\u0103ng t\u00ednh \u0111\u00e1ng tin c\u1eady v\u00e0 t\u0103ng uy t\u00edn cho ch\u00ednh b\u1ea1n. B\u1eb1ng c\u00e1ch link t\u1edbi nh\u1eefng ngu\u1ed3n n\u00e0y, n\u00f3 c\u0169ng s\u1ebd m\u1edf ra cho b\u1ea1n \u0111\u1ed1i tho\u1ea1i v\u1edbi nh\u1eefng ch\u1ec9nh t\u00e1c gi\u00e1 c\u1ee7a ngu\u1ed3n b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. Chia s\u1ebd v\u00e0 li\u00ean k\u1ebft tr\u00ean m\u1ea1ng l\u00e0 vi\u1ec7c l\u00e0m hot nh\u1ea5t hi\u1ec7n nay ph\u1ea3i kh\u00f4ng?<\/span><\/p>\n H\u00e3y nh\u1edb, link out quan tr\u1ecdng, ch\u1ec9 khi b\u1ea1n c\u00f3 th\u1ec3 tri\u00ean khai \u0111\u00fang c\u00e1ch. \u0110\u1ec3 tr\u00e1nh g\u1eedi \u0111\u1ed9c gi\u1ea3 t\u1edbi nh\u1eefng trang kh\u00e1c trang c\u1ee7a b\u1ea1n m\u00e0 r\u1eddi b\u1ecf trang c\u1ee7a b\u1ea1n, \u0111\u1eebng qu\u00ean ch\u1ecdn option m\u1edf link b\u00ean ngo\u00e0i trong m\u1ed9t c\u1eeda s\u1ed5 m\u1edbi. \u0110\u1ec3 m\u1edf external link tr\u00ean m\u1ed9t tab hay windows kh\u00e1c h\u00e3y th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc nh\u01b0 sau:<\/span><\/p>\n\n
<\/span>2. T\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng
\n<\/span><\/span><\/h2>\n\n
\n
<\/span>3. T\u1ea1o n\u1ed9i dung d\u00e0i<\/span><\/span><\/h2>\n
<\/span>4. T\u1ea1o n\u1ed9i dung kh\u00f4ng l\u1ed7i th\u1eddi
\n<\/span><\/span><\/h2>\n<\/span>5. Link Out t\u1edbi nh\u1eefng ngu\u1ed3n ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/span><\/h2>\n