{"id":1184,"date":"2022-02-13T10:02:47","date_gmt":"2022-02-13T10:02:47","guid":{"rendered":"https:\/\/migoda.vn\/?p=1184"},"modified":"2023-04-19T04:15:20","modified_gmt":"2023-04-19T04:15:20","slug":"10-ky-thuat-seo-chuyen-sau-can-biet","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/10-ky-thuat-seo-chuyen-sau-can-biet\/","title":{"rendered":"10 K\u1ef9 thu\u1eadt SEO chuy\u00ean s\u00e2u m\u00e0 c\u00e1c chuy\u00ean gia c\u1ea7n ph\u1ea3i bi\u1ebft"},"content":{"rendered":"<h2>10 K\u1ef9 thu\u1eadt SEO chuy\u00ean s\u00e2u m\u00e0 c\u00e1c chuy\u00ean gia c\u1ea7n ph\u1ea3i bi\u1ebft<\/h2>\n<h3><span style=\"font-size: 115%;\"><span id=\"21-Include-Schema-Markup\">1. C<\/span>h\u00e8n Schema Markup<\/span><\/h3>\n<p><span style=\"font-size: 115%;\">Ch\u1eafc b\u1ea1n \u0111\u00e3 nghe qua t\u1eeb \u201cschema markup\u201d tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 \u0111\u00e3 th\u1ea5y n\u00f3 \u0111\u00e2u \u0111\u00f3. N\u00f3 l\u00e0 m\u1ed9t \u0111o\u1ea1n code ph\u1ee5c v\u1ee5 cho tr\u00ecnh t\u00ecm ki\u1ebfm hi\u1ec3u d\u1eef li\u1ec7u t\u1ed1t h\u01a1n v\u00e0 tri\u1ec3n khai n\u00f3 \u0111\u1eb9p v\u00e0 c\u00f3 \u00fd ngh\u0129a h\u01a1n v\u1edbi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. B\u1eb1ng vi\u1ec7c tri\u1ec3n khai schema markup, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i cho google li\u1ec7t k\u00ea k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn h\u01a1n. D\u1eabn \u0111\u1ebfn t\u1ec9 l\u1ec7 CTR s\u1ebd cao h\u01a1n v\u00e0 t\u0103ng traffic cho website c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">WordPress theme c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3 schema markup c\u00e0i \u0111\u1eb7t s\u1eb5n. \u0110\u1ec3 xem site c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 schema markup ch\u01b0a, ch\u1ea1y n\u00f3 qua tool n\u00e0y. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 schema markup, v\u1eady b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng plugin schema. N\u00f3 r\u1ea5t d\u1ec5 \u0111\u1ec3 c\u1ea5u h\u00ecnh v\u00e0 s\u1ebd t\u1ef1 \u0111\u1ed9ng ch\u00e8n schema markup v\u00e0o site cho b\u1ea1n.\u00a0 might already have schema markup installed.<\/span><\/p>\n<h3><span style=\"font-size: 115%;\"><span id=\"22_Toi_uu_Google_SERP\" class=\"ez-toc-section\"><\/span><span id=\"22-Optimize-for-Google-SERP\">2. T\u1ed1i \u01b0u Google SERP<\/span><\/span><\/h3>\n<p><span style=\"font-size: 115%;\">B\u1ea1n \u0111\u00e3 nh\u00ecn th\u1ea5y nh\u1eefng h\u1ed9p n\u00e0y hi\u1ec7n ra tr\u00ean trang \u0111\u1ea7u c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google. N\u1ebfu ch\u01b0a, b\u1ea1n c\u00f3 th\u1ec3 xem qua v\u00ed d\u1ee5 b\u00ean d\u01b0\u1edbi:<\/span><\/p>\n<p><span style=\"font-size: 115%;\">V\u1ecb tr\u00ed n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 v\u1ecb tr\u00ed 0 tr\u00ean tr\u00ecnh t\u00ecm ki\u1ebfm v\u00e0 n\u00f3 s\u1ebd c\u00f3 nhi\u1ec1u traffic h\u01a1n v\u00e0 c\u00f3 t\u1ec9 l\u1ec7 click cao h\u01a1n, n\u00f3 tr\u1ef1c ti\u1ebfp \u201cc\u01b0\u1edbp click\u201d t\u1eeb v\u1ecb tr\u00ed s\u1ed1 1 tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. N\u1ebfu b\u1ea1n \u0111\u00e3 r\u01a1i v\u00e0o trang \u0111\u1ea7u c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (1 trong 10 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean), b\u1ea1n c\u00f3 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed 0 n\u00e0y, v\u00e0 v\u00ec v\u1eady b\u1ea1n \u0111\u1ea1t 2 v\u1ecb tr\u00ed tr\u00ean c\u00f9ng 1 trang c\u1ee7a Google, qu\u00e1 l\u1ee3i th\u1ebf tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 ph\u1ea3i kh\u00f4ng?<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Kh\u00f4ng c\u00f3 h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed n\u00e0y, tuy nhi\u00ean nh\u1eefng vi\u1ec7c t\u1ed1i \u01b0u c\u1ea7n l\u00e0m sau s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng b\u1ea1n \u0111\u1ea1t v\u1ecb tr\u00ed 0 tr\u00ean Google:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 115%;\">Th\u00eam schema markup v\u00e0o site c\u1ee7a b\u1ea1n<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Tr\u1ea3 l\u1eddi cho m\u1ed9t c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a ngay t\u1eeb \u0111\u1ea7u c\u1ee7a b\u00e0i vi\u1ebft<\/span><\/li>\n<li><span style=\"font-size: 115%;\">\u0110\u1ecbnh d\u1ea1ng c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n \u1edf d\u1ea1ng danh s\u00e1ch<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 115%;\"><span id=\"23_Toi_uu_hinh_anh_cho_search_engines\" class=\"ez-toc-section\"><\/span><span id=\"23-Optimize-Images-For-Search-Engines\">3. T\u1ed1i \u01b0u h\u00ecnh \u1ea3nh cho search engines<\/span><\/span><\/h3>\n<p><span style=\"font-size: 115%;\">S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh xuy\u00ean su\u1ed1t n\u00f4i dung s\u1ebd t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc t\u1ed1t h\u01a1n. Vi\u1ec7c n\u00e0y gi\u1eef cho ng\u01b0\u1eddi \u0111\u1ecdc g\u1eafn k\u1ebft v\u1edbi site c\u1ee7a b\u1ea1n h\u01a1n, t\u1ee9c l\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 t\u00edch c\u1ef1c trong m\u1eaft google v\u00ec c\u00f3 hi\u1ec7u n\u0103ng t\u1ed1t. Nh\u01b0ng, b\u00ean c\u1ea1nh vi\u1ec7c th\u00eam \u1ea3nh v\u00e0o site, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u b\u1eb1ng 3 th\u1ee7 thu\u1eadt SEO sau:<\/span><\/p>\n<h4><span id=\"The-Image-Title-Text\" style=\"font-size: 115%;\">Th\u00eam ti\u00eau \u0111\u1ec1 cho \u1ea3nh<br \/>\n<\/span><\/h4>\n<p><span style=\"font-size: 115%;\">Ti\u00eau \u0111\u1ec1 c\u1ee7a \u1ea3nh kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00e9t b\u1edfi search engine, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Khi ng\u01b0\u1eddi d\u00f9ng di chu\u1ed9t t\u1edbi \u1ea3nh, \u1ea3nh s\u1ebd hi\u1ec7n ra \u00f4 ti\u00eau \u0111\u1ec1 ch\u1ee9a n\u1ed9i dung.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">\u0110\u1ec3 \u0111\u1ed5i ti\u00eau \u0111\u1ec1 \u1ea3nh, di chu\u1ed9t t\u1edbi \u1ea3nh, v\u00e0 nh\u1ea5n v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng b\u00fat ch\u00ec c\u00f3 t\u00ean \u2018<strong>Edit<\/strong>\u2019.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Tr\u00ean m\u00e0n h\u00ecnh \u2018<strong>Advanced Options<\/strong>\u2019, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1n ti\u00eau \u0111\u1ec1 \u1ea3nh.<\/span><\/p>\n<h4><span id=\"The-Alt-Text\" style=\"font-size: 115%;\">Alt Text<\/span><\/h4>\n<p><span style=\"font-size: 115%;\">Alt Text c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ti\u00eau \u0111\u1ec1 \u1ea3nh, Alt text nh\u1eb1m \u0111\u1ec3 m\u00f4 t\u1ea3 \u1ea3nh, m\u00e0 vi\u1ebft theo m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ec9 r\u00f5 ra \u1ea3nh \u0111\u00f3 \u0111ang n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec, ho\u1eb7c m\u1ee5c \u0111\u00edch \u1ea3nh l\u00e0 g\u00ec. \u1ede h\u00ecnh \u1ea3nh \u0111\u1ea7u ti\u00ean c\u1ee7a b\u00e0i vi\u1ebft, feature image n\u00ean c\u00f3 alt text ch\u1ee9a focus keyword, v\u00ec \u1ea3nh n\u00e0y s\u1ebd \u0111\u1ea1i di\u1ec7n cho b\u00e0i vi\u1ebft n\u00f3i cho google bi\u1ebft b\u00e0i vi\u1ebft n\u00e0y \u0111ang c\u00f3 n\u1ed9i dung t\u1ed5ng th\u1ec3 l\u00e0 g\u00ec.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">\u0110\u1ec3 \u0111\u1ed5i alt text, h\u00e3y chuy\u1ec3n t\u1edbi trang edit \u1ea3nh nh\u01b0 \u1edf tr\u00ean, ch\u1ecdn v\u00f9ng \u2018<strong>Alternative Text<\/strong>\u2019, v\u00e0 \u0111i\u1ec1n v\u00e0o t\u1eeb kh\u00f3a ch\u00ednh ho\u1eb7c t\u1eeb kh\u00f3a li\u00ean quan ho\u1eb7c m\u00f4 t\u1ea3 \u1ea3nh v\u00e0o \u00f4 \u0111\u00f3.<\/span><\/p>\n<h4><span style=\"font-size: 115%;\">T\u00ean file<\/span><\/h4>\n<p><span style=\"font-size: 115%;\">T\u00ean file c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng h\u1ea1n tr\u00ean trang search c\u1ee7a Google Image, v\u00ec v\u1eady \u0111\u1eebng qu\u00ean \u0111\u1ed5i t\u00ean file \u0111\u00fang v\u1edbi t\u00ean c\u1ee7a b\u1ee9c \u1ea3nh l\u00e0 g\u00ec v\u00ec n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i traffic cho site c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Th\u01b0\u1eddng t\u00ean \u1ea3nh s\u1ebd d\u00e0i v\u00e0 r\u1eafc r\u1ed1i, ho\u1eb7c kh\u00f4ng li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 b\u00e0i vi\u1ebft. Cho n\u00ean tr\u01b0\u1edbc khi upload m\u1ed9t \u1ea3nh l\u00ean WordPress, b\u1ea1n nh\u1edb \u0111\u1ed5i t\u00ean file ph\u00f9 h\u1ee3p v\u1edbi \u1ea3nh, v\u00e0 ch\u00e8n th\u00eam t\u1eeb kh\u00f3a v\u00e0o t\u00ean file n\u1ebfu c\u1ea7n thi\u1ebft, t\u00ean file n\u00ean vi\u1ebft th\u01b0\u1eddng kh\u00f4ng d\u1ea5u.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">N\u1ebfu b\u1ea1n d\u00f9ng nhi\u1ec1u t\u1eeb trong filename, h\u00e3y ch\u1eafc l\u00e0 b\u1ea1n ph\u00e2n c\u00e1ch ch\u00fang ra b\u1eb1ng d\u1ea5u g\u1ea1ch ngang gi\u1eefa c\u00e1c t\u1eeb, Google s\u1ebd xem n\u00f3 nh\u01b0 l\u00e0 kho\u1ea3ng c\u00e1ch.<\/span><\/p>\n<h3><span style=\"font-size: 115%;\"><span id=\"24_No-Follow_bat_ky_Affiliate_Links_nao\" class=\"ez-toc-section\"><\/span><span id=\"24-No-Follow-Any-Affiliate-Links\">4. No-Follow b\u1ea5t k\u1ef3 Affiliate Links n\u00e0o<br \/>\n<\/span><\/span><\/h3>\n<p><span style=\"font-size: 115%;\">Nhi\u1ec1u website s\u1eed d\u1ee5ng affiliate link \u0111\u1ec3 t\u0103ng doanh thu. Nh\u1eefng link n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ki\u1ec3m so\u00e1t hoa h\u1ed3ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ho\u1eb7c c\u00e1c kh\u00f3a h\u1ecdc online.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Nh\u01b0ng, s\u1eed d\u1ee5ng nhi\u1ec1u link nh\u01b0 v\u1eady c\u00f3 th\u1ec3 l\u00e0 c\u00e1i gai trong m\u1eaft Google (v\u00ec b\u1ea1n d\u00f9ng ch\u00e8n link n\u00e0y c\u00f3 l\u1ee3i \u00edch cho ch\u00ednh b\u1ea1n, cho n\u00ean Google c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft kh\u00f4ng kh\u00e1ch quan). N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng link affiliate, h\u00e3y che d\u1ea5u n\u00f3 b\u1eb1ng c\u00e1ch ch\u00e8n tag <strong>no-follow <\/strong>cho n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng plugin WordPress c\u00f3 t\u00ean Pretty Links \u0111\u1ec3 l\u00e0m vi\u1ec7c n\u00e0y.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Pretty Links l\u00e0 m\u1ed9t plugin h\u1eefu \u00edch t\u1ea1o cho b\u1ea1n nh\u1eefng URL duy nh\u1ea5t, kh\u00f4ng gi\u1ed1ng l\u00e0 link affiliate. Tool n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 vi\u1ec7c theo d\u00f5i l\u01b0\u1ee3t click, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ed1ng k\u00ea s\u1ed1 l\u01b0\u1ee3t click.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">\u0110\u1ec3 c\u00e0i \u0111\u1eb7t plugin n\u00e0y, chuy\u1ec3n t\u1edbi m\u1ee5c <strong>Plugins\u00a0\u203a Add New<\/strong> v\u00e0 t\u00ecm t\u1eeb \u201c<strong>Pretty Links<\/strong>\u201d.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">C\u00e0i \u0111\u1eb7t v\u00e0 k\u00edch ho\u1ea1t plugin n\u00e0y, sau \u0111\u00f3 chuy\u1ec3n t\u1edbi <strong>Pretty Link\u00a0\u203a Options<\/strong> tr\u00ean thanh sidebar b\u00ean tr\u00e1i.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">\u0110\u1ec3 khi\u1ebfn cho link affiliate c\u1ee7a b\u1ea1n l\u00e0 no-follow h\u00e3y ch\u1ecdn d\u1ea5u \u2018<strong>Add nofollow to link<\/strong>\u2019 b\u00ean d\u01b0\u1edbi c\u00e0i \u0111\u1eb7t c\u1ee7a Defaul Link Options.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o link m\u1edbi b\u1eb1ng c\u00e1ch ch\u1ecdn \u2018<strong>Add New Link<\/strong>\u2019, nh\u1eadp affiliate URL c\u1ee7a b\u1ea1n v\u00e0o, sau \u0111\u00f3 t\u1ea1o m\u1ed9t link m\u1edbi.<\/span><\/p>\n<h3><span style=\"font-size: 115%;\"><span id=\"25_Them_HTTPS_vao_Site_cua_ban\" class=\"ez-toc-section\"><\/span><span id=\"25-Add-HTTPS-to-Your-Site\">5. Th\u00eam HTTPS v\u00e0o Site c\u1ee7a b\u1ea1n<br \/>\n<\/span><\/span><\/h3>\n<p><span style=\"font-size: 115%;\">HTTPS l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng ch\u00ednh th\u1ee9c c\u1ee7a Google, v\u00ec v\u1eady site c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 SSL \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c giao th\u1ee9c https. N\u00f3 s\u1ebd khi\u1ebfn cho site b\u1ea1n l\u1ee3i th\u1ebf l\u1edbn h\u01a1n so v\u1edbi nh\u1eefng site kh\u00f4ng c\u00f3 SSL. N\u00f3 s\u1ebd thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i t\u1edbi site an to\u00e0n v\u00e0 \u0111\u01b0\u1eddng truy\u1ec1n \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">\u0110\u1ec3 chuy\u1ec3n WordPress site th\u00e0nh HTTPS h\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 115%;\">\u0110\u1ea3m b\u1ea3o host c\u1ee7a b\u1ea1n h\u1ed7 tr\u1ee3 HTTPS v\u00e0 SSL.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Mua SSL certificate, ho\u1eb7c n\u1ebfu d\u00f9ng Hostinger b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u1eb7t mua SSL tr\u1ecdn \u0111\u1eddi \u0111\u1ec3 kh\u00f4ng ph\u1ea3i gia h\u1ea1n h\u1eb1ng n\u0103m n\u1eefa.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">C\u00e0i \u0111\u1eb7t SSL certificate.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">X\u00e1c nh\u1eadn xem SSL c\u00f3 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Chuy\u1ec3n h\u01b0\u1edbng t\u1ea5t c\u1ea3 traffic t\u1eeb HTTP sang HTTPS.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 115%;\">Ngo\u00e0i ra, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 c\u00e0i ssl mi\u1ec5n ph\u00ed b\u1eb1ng ch\u1ee9ng ch\u1ec9 let\u2019s encrypt. N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft l\u00e0m, h\u00e3y xem b\u00e0i h\u01b0\u1edbng d\u1eabn chi ti\u1ebft n\u00e0y.<\/span><\/p>\n<h3><span style=\"font-size: 115%;\"><span id=\"26_Xay_dung_backlink_chat_luong_cao\" class=\"ez-toc-section\"><\/span><span id=\"26-Build-High-Quality-Backlinks\">6. X\u00e2y d\u1ef1ng backlink ch\u1ea5t l\u01b0\u1ee3ng cao<\/span><\/span><\/h3>\n<p><span style=\"font-size: 115%;\">Backlinks l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t. Backlink ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng cao, site c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i t\u0103ng h\u1ea1ng cao h\u01a1n. D\u1ef1a v\u00e0o nh\u1eefng nghi\u00ean c\u1ee9u c\u1ee7a Matthew Barby, n\u00eau m\u1ed9t trang c\u00f3 s\u1ed1 l\u01b0\u1ee3ng backlink l\u1edbn, n\u00f3 s\u1ebd c\u00f3 x\u1ebfp h\u1ea1ng cao h\u01a1n.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">X\u00e2y d\u1ef1ng backlink l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 l\u1edbn kh\u00e1c trong c\u00e1c th\u1ee7 thu\u1eadt SEO, v\u00ec v\u1eady ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 t\u00f3m t\u1eaft n\u00f3 \u1edf \u0111\u00e2y. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c hi\u1ec7n link building \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng backlink ch\u1ea5t l\u01b0\u1ee3ng cho site c\u1ee7a b\u1ea1n:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 115%;\">T\u1ea1o n\u1ed9i dung skyscraper.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">T\u00ecm ki\u1ebfm backlinks h\u1ecfng.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">T\u1ea1o n\u1ed9i dung ego-bait.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Guest post tr\u00ean nh\u1eefng site ph\u1ed5 bi\u1ebfn.<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Th\u1ef1c hi\u1ec7n outreach link building.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 115%;\">N\u1ebfu b\u1ea1n th\u00edch kh\u00e1m ph\u00e1i vi\u1ec7c x\u00e2y d\u1ef1ng backlink h\u01a1n n\u1eefa, h\u00e3y xem qua c\u00e1c ngu\u1ed3n sau \u0111\u00e2y:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 115%;\">How to Get High Quality Backlinks<\/span><\/li>\n<li><span style=\"font-size: 115%;\">How to Build Backlinks When You Have A Brand New Site and No Money<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 115%;\"><span id=\"27_Thuc_hien_SEO_Audit\" class=\"ez-toc-section\"><\/span><span id=\"27-Do-an-SEO-Audit\">7. Th\u1ef1c hi\u1ec7n SEO Audit<\/span><\/span><\/h3>\n<p><span style=\"font-size: 115%;\">N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc site c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u1ebft ch\u01b0a, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch ki\u1ec3m tra SEO (SEO audit). Nh\u01b0ng thay v\u00ec t\u1ef1 \u0111i qua t\u1eebng b\u01b0\u1edbc, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng tool SEO auditing. Nh\u1eefng tools n\u00e0y s\u1ebd ch\u1ea1y site c\u1ee7a b\u1ea1n b\u1eb1ng h\u00e0ng lo\u1ea1t \u0111\u01a1n ki\u1ec3m tra, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o cho b\u1ea1n bi\u1ebft l\u00e0 b\u1ea1n \u0111ang l\u00e0m g\u00ec \u0111\u00fang v\u00e0 b\u1ea1n c\u1ea7n c\u1ea3i thi\u1ec7n \u0111i\u1ec1u g\u00ec.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">SEOSiteCheckup l\u00e0 m\u1ed9t tool mi\u1ec5n ph\u00ed \u0111\u1ec3 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch h\u01a1n 50 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng kh\u00e1c nhau onsite. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng Varvy SEO tool, s\u1ebd so s\u00e1nh site c\u1ee7a b\u1ea1n v\u1edbi h\u01b0\u1edbng d\u1eabn \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a Google.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Xem th\u00eam :H<a href=\"https:\/\/migoda.vn\/wp-admin\/post.php?post=1239&amp;action=edit\">\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch l\u00e0m content marketing thu h\u00fat<\/a><\/span><\/p>\n<h3><span style=\"font-size: 115%;\"><span id=\"28_Kiem_tra_backlink_profile\" class=\"ez-toc-section\"><\/span><span id=\"28-Monitor-Your-Backlink-Profile\">8. Ki\u1ec3m tra backlink profile<\/span><\/span><\/h3>\n<p><span style=\"font-size: 115%;\">B\u1eb1ng vi\u1ec7c ki\u1ec3m tra th\u01b0\u1eddng xuy\u00ean backlinks profile c\u1ee7a b\u1ea1n (s\u1ed1 li\u1ec7u links t\u1eeb c\u00e1c site kh\u00e1c t\u1edbi website c\u1ee7a b\u1ea1n), b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n offsite SEO c\u00f3 c\u1ea3i thi\u1ec7n kh\u00f4ng. V\u00ec backlink l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t,b\u1ea1n n\u00ean ki\u1ec3m tra \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">N\u1ebfu th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng links t\u0103ng \u0111\u1ec1u th\u00ec \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u t\u1ed1t. Nh\u01b0ng h\u00e3y nh\u1edb kh\u00f4ng ch\u1ec9 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng link quan tr\u1ecdng, m\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c website \u0111\u1eb7t link t\u1edbi website c\u1ee7a b\u1ea1n c\u0169ng quan tr\u1ecdng. Nh\u1eefng site c\u00e0ng li\u00ean quan, \u0111\u1ed9 authoritative c\u00e0ng l\u1edbn, th\u00ec backlink c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n gi\u00e1m s\u00e1t backlink. M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 Ahrefs,v\u00e0 ch\u00fang t\u00f4i c\u0169ng \u0111ang d\u00f9ng c\u00f4ng c\u1ee5 n\u00e0y. Tool n\u00e0y s\u1ebd cho b\u1ea1n s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 uan5 \u0111ang c\u00f3 bao nhi\u00eau website link t\u1edbi b\u1ea1n, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nh\u1eefng site n\u00e0y l\u00e0 g\u00ec, v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n referring t\u1edbi. N\u00f3 l\u00e0 c\u00f4ng c\u1ee5 cao c\u1ea5p c\u1ea7n\u00a0 tr\u1ea3 ph\u00ed, nh\u01b0ng d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb h\u01a1n nhi\u1ec1u.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">N\u1ebfu b\u1ea1n \u0111ang t\u00ecm gi\u1ea3i ph\u00e1p mi\u1ec5n ph\u00ed, h\u00e3y xem qua tool SEOProfiler. Ch\u1ec9 c\u1ea7n t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn b\u00e1o c\u00e1o backlink chi ti\u1ebft ngay tr\u00ean m\u1ed7i trang web c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3><span style=\"font-size: 115%;\"><span id=\"29_Yeu_cau_Google_Crawl_trang_web_cua_ban\" class=\"ez-toc-section\"><\/span><span id=\"29-Force-Google-to-Crawl-Your-Site\">9. Y\u00eau c\u1ea7u Google Crawl trang web c\u1ee7a b\u1ea1n<\/span><\/span><\/h3>\n<p><span style=\"font-size: 115%;\">Th\u00f4ng th\u01b0\u1eddng, site c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c crawled th\u01b0\u1eddng xuy\u00ean n\u1ebfu b\u1ea1n th\u01b0\u1eddng xu\u1ea5t b\u1ea3n n\u1ed9i dung m\u1edbi. Nh\u01b0ng, c\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ec3 Google Index b\u00e0i vi\u1ebft m\u1edbi ho\u1eb7c trang web m\u1edbi c\u1ee7a b\u1ea1n ngay l\u00e0 s\u1eed d\u1ee5ng Google Search Console.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">H\u00e3y m\u1edf Google Search Console, chuy\u1ec3n t\u1edbi m\u1ee5c <strong>Crawl<\/strong>, click v\u00e0o n\u00fat <strong>Fetch as Google<\/strong>. \u0110i\u1ec1n URL v\u00e0 click v\u00e0o n\u00fat \u2018<strong>FETCH<\/strong>\u2019.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Ti\u1ebfp theo, click v\u00e0o n\u00fat \u2018<strong>Request Indexing<\/strong>\u2019 \u0111\u1ec3 URL m\u1edbi c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c index\/crawl b\u1edfi Google. Th\u01b0\u1eddng th\u00ec n\u00f3 s\u1ebd kh\u00f4ng di\u1ec5n ra ngay, nh\u01b0ng v\u1eabn nhanh h\u01a1n l\u00e0 ch\u1edd Google crawl site c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3><span style=\"font-size: 115%;\"><span id=\"30_Ap_dung_Long-Tail_Keywords_tu_khoa_dai\" class=\"ez-toc-section\"><\/span><span id=\"30-Target-Long-Tail-Keywords\">10. \u00c1p d\u1ee5ng Long-Tail Keywords (t\u1eeb kh\u00f3a d\u00e0i)<br \/>\n<\/span><\/span><\/h3>\n<p><span style=\"font-size: 115%;\">T\u00f9y v\u00e0o th\u1ecb tr\u01b0\u1eddng niche c\u1ee7a b\u1ea1n, x\u1ebfp h\u1ea1ng tr\u00ean trang \u0111\u1ea7u c\u1ee7a Google b\u1eb1ng t\u1eeb kh\u00f3a ch\u00ednh c\u00f3 th\u1ec3 r\u1ea5t kh\u00f3. Nhi\u1ec1u t\u1eeb kh\u00f3a c\u00f3 volume l\u1edbn \u0111\u00e3 b\u1ecb c\u00e1c trang c\u00f3 s\u1eb5n chi\u1ebfm v\u1ecb tr\u00ed \u0111\u1ea7u b\u1ea3ng t\u1eeb l\u00e2u, v\u00e0 n\u1ed9i dung c\u1ee7a c\u00e1c trang n\u00e0y c\u0169ng \u0111\u00e3 ho\u00e0n h\u1ea3o \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i t\u00ecm th\u00eam trang kh\u00e1c, h\u01a1n n\u1eefa l\u01b0\u1ee3ng l\u1edbn backlink c\u00f3 s\u1eb5n c\u0169ng t\u1ea1o ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc cho c\u00e1c trang n\u00e0y.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4226 aligncenter\" src=\"https:\/\/migoda.vn\/wp-content\/uploads\/2022\/02\/seo-google-top.jpg\" alt=\"\" width=\"600\" height=\"377\" srcset=\"https:\/\/migoda.vn\/blog\/wp-content\/uploads\/2022\/02\/seo-google-top.jpg 600w, https:\/\/migoda.vn\/blog\/wp-content\/uploads\/2022\/02\/seo-google-top-300x189.jpg 300w, https:\/\/migoda.vn\/blog\/wp-content\/uploads\/2022\/02\/seo-google-top-585x368.jpg 585w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 115%;\">Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, b\u1ea1n c\u1ea7n suy ngh\u0129 xa h\u01a1n, v\u00e0 ngh\u0129 t\u1edbi nh\u1eefng t\u1eeb kh\u00f3a \u00edt \u0111\u1ed1i th\u1ee7 h\u01a1n v\u00e0 c\u1ee5 th\u1ec3, chi ti\u1ebft h\u01a1n. Ch\u00fang \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a d\u00e0i (long-tail keywords). V\u00ed d\u1ee5, th\u1eed \u0111\u1ed9ng n\u00e3o xem kh\u00e1ch truy c\u1eadp c\u00f3 t\u00ecm y\u1ebfu t\u1ed1 g\u00ec \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m gi\u00e0y nh\u01b0 l\u00e0 \u201cc\u1eeda h\u00e0ng gi\u00e0y cho tr\u1ebb em\u201d, r\u1ed3i t\u1ea1o b\u00e0i vi\u1ebft cho t\u1eeb kh\u00f3a \u0111\u00f3. Nh\u01b0 v\u1eady b\u1ea1n s\u1ebd c\u00f3 l\u01b0\u1ee3ng stream (l\u01b0\u1ee3ng click) nh\u1ea5t \u0111\u1ecbnh, v\u00e0 traffic nh\u1ea5t \u0111\u1ecbnh cho m\u1ed9t b\u00e0i vi\u1ebft c\u00f3 t\u1eeb kh\u00f3a kh\u00f4ng kh\u00f3 l\u1eafm.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">H\u00e3y d\u00f9ng c\u00e1c tool nh\u01b0 KWFinder \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 c\u00e1c t\u1eeb kh\u00f3a th\u00f4ng d\u1ee5ng, \u0111\u1ed9 kh\u00f3 c\u1ee7a ch\u00fang. L\u1eadp ra danh s\u00e1ch t\u1eeb kh\u00f3a d\u00e0i c\u00f3 th\u1ec3 ch\u00e8n v\u00e0o b\u00e0i vi\u1ebft, \u00e1p d\u1ee5ng th\u00eam c\u00e1c th\u1ee7 thu\u1eadt SEO WordPress nh\u01b0 tr\u00ean, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Xem th\u00eam : <a href=\"https:\/\/techxanh.com\/lam-web\/seo-web\/18-tool-seo-huu-ich-ma-cac-chuyen-gia-seo-hay-su-dung\/\" rel=\"nofollow noopener\" target=\"_blank\">10 tool Seo h\u1eefu \u00edch m\u00e0 c\u00e1c chuy\u00ean gia Seo hay s\u1eed d\u1ee5ng<\/a><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 110%;\">Ngu\u1ed3n: T\u1ed5ng h\u1ee3p t\u1eeb Internet<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 K\u1ef9 thu\u1eadt SEO chuy\u00ean s\u00e2u m\u00e0 c\u00e1c chuy\u00ean gia c\u1ea7n ph\u1ea3i bi\u1ebft 1. Ch\u00e8n Schema Markup Ch\u1eafc b\u1ea1n \u0111\u00e3 nghe qua t\u1eeb \u201cschema markup\u201d tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 \u0111\u00e3 th\u1ea5y&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[26,24],"tags":[31],"class_list":["post-1184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-thong-tin-huu-ich","tag-ky-thuat-seo"],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1184"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=1184"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4227"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=1184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=1184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}