{"id":1239,"date":"2022-02-17T01:53:17","date_gmt":"2022-02-17T01:53:17","guid":{"rendered":"https:\/\/migoda.vn\/?p=1239"},"modified":"2023-04-19T04:17:39","modified_gmt":"2023-04-19T04:17:39","slug":"xay-dung-chien-luoc-content-marketing","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-chien-luoc-content-marketing\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch l\u00e0m content marketing thu h\u00fat1"},"content":{"rendered":"<aside class=\"aside-1\">\n<div class=\"widget\">\n<div class=\"widget-1\">\n<div id=\"ftwp-widget-container\">\n<div id=\"ftwp-container\" class=\"ftwp-wrap ftwp-minimize ftwp-middle-right\">\n<nav id=\"ftwp-contents\" class=\"ftwp-shape-square ftwp-border-none\">\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 115%;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t, b\u1ea1n lu\u00f4n ph\u1ea3i b\u00e1m s\u00e1t kh\u00e1ch h\u00e0ng. Ti\u1ebfp theo l\u00e0 chuy\u1ec3n th\u1ec3 \u00fd t\u01b0\u1edfng th\u00e0nh n\u1ed9i dung c\u1ee5 th\u1ec3.<\/span><\/p>\n<\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"chitiet\">\n<div class=\"boxdetail\">\n<div id=\"ftwp-postcontent\" style=\"text-align: justify;\">\n<h2 id=\"ftoc-heading-20\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><b>1. X\u00e2y d\u1ef1ng content marketing b\u00e1m s\u00e1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">M\u1ecdi \u00fd t\u01b0\u1edfng content c\u1ea7n ph\u1ea3i b\u00e1m s\u00e1t v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 n\u1ed9i dung content h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n b\u00e1m s\u00e1t h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. T\u1eeb kh\u00e2u nh\u1eadn th\u1ee9c \u0111\u1ebfn kh\u00e2u chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<h3 id=\"ftoc-heading-21\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">1.1 Nh\u1eadn th\u1ee9c\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Trong giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 115%;\">N\u00eau n\u00ean v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft<\/span><\/li>\n<li><span style=\"font-size: 115%;\">V\u00ec sao b\u1ea1n l\u1ea1i nh\u1eadn ra kh\u00fac m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng?<\/span><\/li>\n<li><span style=\"font-size: 115%;\">C\u00e1c m\u1ee5c ti\u00eau v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m<\/span><\/li>\n<\/ul>\n<h3 id=\"ftoc-heading-22\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">1.2 \u0110\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Khi \u0111\u00e3 nh\u1eadn th\u1ea5y nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean ti\u1ebfp t\u1ee5c \u0111\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 115%;\">C\u00e1c b\u01b0\u1edbc c\u1ea7n l\u00e0m \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u1ea5n \u0111\u1ec1<\/span><\/li>\n<li><span style=\"font-size: 115%;\">C\u00e1c c\u1ea7n ti\u00eau ch\u00ed \u0111\u00e3 x\u00e9t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, so s\u00e1nh d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li><span style=\"font-size: 115%;\">T\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n n\u1ebfu c\u00f3 th\u1ec3<\/span><\/li>\n<\/ul>\n<h3 id=\"ftoc-heading-23\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">1.3 Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh r\u1ea5t quan tr\u1ecdng, l\u00fac n\u00e0o b\u1ea1n c\u1ea7n \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 115%;\">V\u00ec sao c\u1ea7n quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng?<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Nh\u1eefng ti\u00eau ch\u00ed quan tr\u1ecdng nh\u1ea5t l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Quy\u1ebft \u0111\u1ecbnh nh\u1eefng th\u00e0nh vi\u00ean tham gia c\u00f9ng<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Khi \u0111\u00e3 t\u1ef1 tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, vi\u1ec7c c\u1ea7n l\u00e0m ti\u1ebfp theo l\u00e0 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung \u0111\u00fang v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 l\u1ef1a ch\u1ecdn \u0111\u00fang k\u00eanh truy\u1ec1n t\u1ea3i \u0111\u1ed3ng th\u1eddi thi\u1ebft l\u1eadp b\u1ea3n \u0111\u1ed3 n\u1ed9i dung content.<\/span><\/p>\n<h2 id=\"ftoc-heading-24\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><b>2. Chuy\u1ec3n th\u1ec3 \u00fd t\u01b0\u1edfng n\u1ed9i dung th\u00e0nh k\u1ecbch b\u1ea3n h\u1ee3p l\u00fd h\u1ea5p d\u1eabn<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">M\u00f4i tr\u01b0\u1eddng marketing lu\u00f4n thay \u0111\u1ed5i theo t\u1eebng ng\u00e0y, t\u1eebng gi\u1edd. Mu\u1ed1n chuy\u1ec3n \u0111\u1ed1i \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e0nh th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng, b\u1ea1n ph\u1ea3i kh\u00e9o l\u00e9o chuy\u1ec3n th\u1ec3 \u00fd t\u01b0\u1edfng th\u00e0nh n\u1ed9i dung k\u1ecbch b\u1ea3n th\u1eadt b\u1ea3n h\u1ea5p d\u1eabn.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Kh\u00e1ch h\u00e0ng gi\u1edd ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu trong m\u00f4i tr\u01b0\u1eddng s\u1ed1. \u0110\u00e2y l\u00e0 m\u00f4i tr\u01b0\u1eddng truy\u1ec1n t\u1ea3i n\u1ed9i dung content l\u00fd t\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 lan t\u1ecfa c\u1ef1c nhanh. Ph\u1ea7n n\u1ed9i dung \u0111\u00e3 l\u00ean \u00fd t\u01b0\u1edfng c\u1ea7n chuy\u1ec3n \u0111\u1ed5i th\u00e0nh th\u00e0nh c\u00e1c k\u1ecbch b\u1ea3n h\u1ea5p d\u1eabn ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n n\u00ean l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng sau \u0111\u00f3 gi\u1ea3i quy\u1ebft h\u1ec7 th\u1ed1ng c\u00e2u h\u1ecfi \u0111\u00e3 \u0111\u1eb7t ra. N\u1ed9i dung ph\u1ea3i c\u00f3 gi\u00e1 tr\u1ecb, \u0111\u1ecbnh h\u01b0\u1edbng nhu c\u1ea7u mua s\u1eafm, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h2 id=\"ftoc-heading-25\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><b>3. V\u00ed d\u1ee5 v\u1ec1 content marketing<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Kh\u00f4ng \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y, kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1ea1n b\u1eaft g\u1eb7p c\u00e1c lo\u1ea1i h\u00ecnh content marketing. Ch\u1eb3ng h\u1ea1n khi l\u00ean website, b\u1ea1n d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y b\u00e0i landing page gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Khi l\u01b0\u1edbt Facebook, b\u1ea1n d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p c\u00e1c lo\u1ea1i h\u00ecnh content nh\u01b0 video, h\u00ecnh \u1ea3nh, infographic,.. Ch\u1ec9 c\u1ea7n v\u00e0o m\u1ed9t Fanpage, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y s\u1ef1 \u0111an xen c\u1ee7a nh\u1eefng lo\u1ea1i h\u00ecnh content n\u00f3i tr\u00ean.<\/span><\/p>\n<h2 id=\"ftoc-heading-26\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><b>4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 content marketing hi\u1ec7u qu\u1ea3?<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">B\u1ea3n \u0111\u1ed3 content cho ph\u00e9p ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n quan s\u00e1t m\u1ed9t c\u00e1ch t\u1ed5ng quan chi\u1ebfn l\u01b0\u1ee3c, \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p sao cho kh\u1edbp v\u1edbi h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3 id=\"ftoc-heading-27\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">4.1 T\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (Personas)<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">T\u1eeb qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c content c\u1ea7n ph\u00e1c th\u1ea3o ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Personas ch\u00ednh l\u00e0 h\u1ed3 s\u01a1 c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1ea5t, quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn d\u1ecbch. T\u1eeb ph\u1ea7n h\u1ed3 s\u01a1 n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung b\u1eaft h\u00ecnh th\u00e0nh, d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Sau ph\u00e1c h\u1ecda ch\u00e2n dung kh\u00e1ch h\u00e0ng, b\u1ea1n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n n\u1ed9i dung. Trong su\u1ed1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai n\u1ed9i dung, b\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf.<\/span><\/p>\n<h3 id=\"ftoc-heading-28\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">4.2 L\u1ef1a ch\u1ecdn k\u00eanh li\u00ean l\u1ea1c v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee7a h\u1ee3p\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n h\u00e3y x\u00e1c \u0111\u1ecbnh k\u00eanh truy\u1ec1n t\u1ea3i n\u1ed9i dung sao cho ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c. M\u1ed9t k\u00eanh truy\u1ec1n t\u1ea3i ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 email, m\u1ea1ng x\u00e3 h\u1ed9i, website, thi\u1ebft b\u1ecb di \u0111\u1ed9ng,.. V\u1edbi m\u1ed7i k\u00eanh lan t\u1ecfa l\u1ea1i th\u00edch h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ea7n ti\u1ebfp c\u1eadn.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">N\u00f3i chung, n\u1ed9i dung lan t\u1ecfa tr\u00ean c\u00e0ng nhi\u1ec1u k\u00eanh lan t\u1ecfa c\u00e0ng t\u1ed1t. Tuy nhi\u00ean h\u00e3y ch\u1ecdn ra m\u1ed9t v\u00e0i k\u00eanh ch\u1ee7 l\u1ef1c c\u00f2n nh\u1eefng k\u00eanh kia ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 ph\u1ee5 tr\u1ee3 \u0111\u1ea9y content cho k\u00eanh ch\u00ednh.<\/span><\/p>\n<h3 id=\"ftoc-heading-29\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">4.3 Tri\u1ec3n khai n\u1ed9i dung<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Trong ph\u1ea7n tri\u1ec3n khai n\u1ed9i dung n\u00e0y, b\u1ea1n c\u1ea7n kh\u00e9o l\u00e9o chuy\u1ec3n th\u1ec3 t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u00e3 ph\u00e1c th\u1ea3o th\u00e0nh m\u1ea1ng l\u01b0\u1edbi content. Ti\u1ebfp theo, ph\u00e2n b\u1ed5 ch\u00fang tr\u00ean t\u1eebng k\u00eanh lan t\u1ecfa.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Content marketing c\u1ea7n \u0111\u00f2i h\u1ecfi s\u1ef1 t\u01b0\u01a1i m\u1edbi, kh\u00f4ng b\u1ecb tr\u00f9ng l\u1eb7p n\u1ed9i dung g\u00e2y nh\u00e0m ch\u00e1n t\u0103ng t\u1ef7 l\u1ec7 tho\u00e1t tr\u00ean website hay Fanpage. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 <strong>check unique content<\/strong> \u0111\u1ec3 tr\u00e1nh s\u1ef1 tr\u00f9ng l\u1eb7p n\u1ed9i dung nh\u00e9.<\/span><\/p>\n<h3 id=\"ftoc-heading-30\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">4.4 Th\u1ed1ng k\u00ea v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3\u00a0<\/span><\/h3>\n<\/div>\n<div id=\"ftwp-postcontent\">\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">B\u1ea1n s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111i \u0111\u1ebfn \u0111\u00e2u n\u1ebfu kh\u00f4ng th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng th\u1ed1ng k\u00ea \u0111o l\u01b0\u1eddng. Marketing hi\u1ec7n \u0111\u1ea1i cho ph\u00e9p ch\u00fang ta s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng \u0111\u1ed1i ch\u00ednh x\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Ch\u1eb3ng h\u1ea1n nh\u01b0 Google Analytics h\u1ed7 tr\u1ee3 theo d\u00f5i l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp tr\u00ean website, Facebook Insight th\u1ed1ng k\u00ea l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c tr\u00ean Fanpage.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">T\u1eeb ph\u1ea7n d\u1eef li\u1ec7u th\u1ed1ng k\u00ea m\u00e0 h\u1ec7 th\u1ed1ng c\u00f4ng c\u1ee5 cung c\u1ea5p, \u0111\u1ed9i ng\u0169 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi, \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 chi\u1ebfn d\u1ecbch v\u1eabn \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Xem th\u00eam:<a href=\"https:\/\/migoda.vn\/wp-admin\/post.php?post=1246&amp;action=edit\">Top 7 xu h\u01b0\u1edbng Content Marketing h\u1ee9a h\u1eb9n trong n\u0103m 2022<\/a><\/span><\/p>\n<h2 id=\"ftoc-heading-31\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><b>5. Nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i content ph\u1ed5 bi\u1ebfn\u00a0<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">K\u00eanh ph\u00e2n ph\u1ed1i content c\u00f3 t\u00ednh quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn \u0111\u1ed9 lan t\u1ecfa c\u1ee7a h\u1ec7 th\u1ed1ng n\u1ed9i dung b\u1ea1n \u0111\u00e3 tri\u1ec3n khai. Trong Digital Marketing, k\u00eanh lan t\u1ecfa ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1eabn l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n<h3 id=\"ftoc-heading-32\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">5.1 C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Social media gi\u1ed1ng nh\u01b0 m\u1ed9t th\u1ebf gi\u1edbi \u1ea3o nh\u01b0ng l\u1ea1i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi ngo\u00e0i \u0111\u1eddi th\u1eadt c\u1ee7a m\u1ed7i ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i content mi\u1ec5n ph\u00ed nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 lan t\u1ecfa, b\u1ea1n kh\u00f4ng th\u1ec3 ph\u1edbt l\u1edd c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<figure id=\"attachment_8259\" class=\"wp-caption aligncenter\" style=\"text-align: justify;\" aria-describedby=\"caption-attachment-8259\"><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i Facebook v\u1edbi h\u01a1n 2.7 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung tr\u1ef1c tuy\u1ebfn \u0111\u1eafc l\u1ef1c nh\u1ea5t hi\u1ec7n t\u1ea1i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Ngo\u00e0i ra c\u00f2n ph\u1ea3i k\u1ec3 m\u1ea1ng chia s\u1ebb video Youtube, Tik Tok,.. Content khi \u0111\u0103ng t\u1ea3i tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1ef1c r\u1ed9ng, thu h\u00fat \u0111\u00f4ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n<h3 id=\"ftoc-heading-33\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">5.2 Truy\u1ec1n t\u1ea3i qua email<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">N\u1ebfu cho r\u1eb1ng email marketing \u0111\u00e3 l\u1ed7i th\u1eddi th\u00ec c\u00e1c marketer \u0111\u00e3 ho\u00e0n to\u00e0n sai l\u1ea7m r\u1ed3i nh\u00e9. Th\u1ef1c t\u1ebf cho th\u1ea5y, \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t trong lo\u1ea1i h\u00ecnh marketing \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Email marketing cho ph\u00e9p b\u1ea1n ti\u1ebfp nh\u1eadn m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Content khi ph\u00e2n ph\u1ed1i qua email m\u1eb7c d\u00f9 \u0111\u1ed9 ph\u1ee7 s\u00f3ng kh\u00f4ng r\u1ed9ng b\u1eb1ng k\u00eanh social media nh\u01b0ng l\u1ea1i t\u00ecm \u0111\u1ebfn \u0111\u00fang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng nh\u1ea5t, kh\u00e2u \u0111o l\u01b0\u1eddng khi tri\u1ec3n khai email marketing c\u0169ng kh\u00f4ng ph\u1ee9c t\u1ea1p nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c.<\/span><\/p>\n<h3 id=\"ftoc-heading-34\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">5.3 T\u1ea3i content tr\u00ean c\u00e1c blog \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u SEO<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Ph\u00e2n ph\u1ed1i content tr\u00ean c\u00e1c blog \u0111\u00e3 t\u1ed1i \u01b0u SEO m\u1edf ra c\u01a1 h\u1ed9i ti\u1ebfp nh\u1eadn n\u1ed9i dung v\u1edbi c\u1ea3 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ed7i ng\u00e0y. Content \u0111\u0103ng t\u1ea3i tr\u00ean blog th\u01b0\u1eddng ch\u1ee7 y\u1ebfu \u1edf d\u1ea1ng b\u00e0i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, cung ki\u1ebfn th\u1ee9c \u0111\u00e1nh tr\u00fang v\u00e0o xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Blog \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u SEO lu\u00f4n c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean Google. V\u1edbi m\u1ed7i b\u00e0i vi\u1ebft n\u1eb1m trong top t\u00ecm ki\u1ebfm, c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi b\u00e0i vi\u1ebft kh\u00e1c.<\/span><\/p>\n<h3 id=\"ftoc-heading-35\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">5.4 K\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Ngo\u00e0i 3 k\u00eanh ph\u00e2n ph\u1ed1i tr\u00ean, khi mu\u1ed1n truy\u1ec1n t\u1ea3i content \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1ea1n v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c nh\u01b0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 115%;\">Th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (Influencer)<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Guest Posting<\/span><\/li>\n<li><span style=\"font-size: 115%;\">Content sponsor d\u1ea1ng n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3<\/span><\/li>\n<\/ul>\n<article class=\"chitiet\">\n<div class=\"boxdetail\">\n<div id=\"ftwp-postcontent\">\n<h2 id=\"ftoc-heading-36\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">6. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing v\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch eo h\u1eb9p m\u1eb7c d\u00f9 r\u1ea5t kh\u00f3 nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng th\u1ec3. Theo \u0111\u00f3, h\u00e3y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a m\u00f4 h\u00ecnh <strong>Digital Marketing<\/strong> thay v\u00ec ph\u01b0\u01a1ng th\u1ee9c marketing truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Ngo\u00e0i ra, b\u1ea1n c\u1ea7n \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c. C\u00f4ng ngh\u1ec7 \u1edf \u0111\u00e2y bao g\u1ed3m nh\u1eefng c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ph\u00e2n t\u00edch thay th\u1ebf cho kh\u00e2u nghi\u00ean c\u1ee9u th\u1ed1ng k\u00ea \u0111\u00f2i h\u1ecfi nhi\u1ec1u nh\u00e2n l\u1ef1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">\u0110\u1eb7c bi\u1ec7t, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o d\u1ea1ng content c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o viral, b\u1eaft trend. Nh\u1eefng n\u1ed9i dung n\u00e0y khi \u0111\u0103ng t\u1ea3i tr\u00ean n\u1ec1n t\u1ea3ng social media c\u00f3 th\u1ec3 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean l\u1edbn m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i s\u1eed d\u1ee5ng \u0111\u1ebfn d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Xem th\u00eam: <a href=\"https:\/\/hoc11.vn\/9-buoc-xay-dung-chien-luoc-content-marketing-hieu-qua\" rel=\"nofollow noopener\" target=\"_blank\">9 B\u01b0\u1edbc X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Content Marketing Hi\u1ec7u Qu\u1ea3<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t, b\u1ea1n lu\u00f4n ph\u1ea3i b\u00e1m s\u00e1t kh\u00e1ch h\u00e0ng. Ti\u1ebfp theo l\u00e0 chuy\u1ec3n th\u1ec3 \u00fd t\u01b0\u1edfng th\u00e0nh n\u1ed9i dung c\u1ee5 th\u1ec3.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32,24],"tags":[33],"class_list":["post-1239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-thong-tin-huu-ich","tag-content-marketing"],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1239"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=1239"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4230"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=1239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=1239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}