{"id":1246,"date":"2022-02-17T02:02:11","date_gmt":"2022-02-17T02:02:11","guid":{"rendered":"https:\/\/migoda.vn\/?p=1246"},"modified":"2023-04-19T04:21:53","modified_gmt":"2023-04-19T04:21:53","slug":"top-7-xu-huong-content-marketing","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/top-7-xu-huong-content-marketing\/","title":{"rendered":"Top 7 xu h\u01b0\u1edbng Content Marketing h\u1ee9a h\u1eb9n trong n\u0103m 2022"},"content":{"rendered":"
T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7n nay \u0111\u00e3 r\u1ea5t ph\u1ed5 bi\u1ebfn, nh\u01b0ng \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c kho\u1ea3ng\u00a0m\u1ed9t n\u1eeda<\/em><\/strong>\u00a0d\u00e2n s\u1ed1 to\u00e0n c\u1ea7u<\/strong> \u0111ang s\u1eed d\u1ee5ng n\u00f3 th\u00ec qu\u1ea3 l\u00e0 \u0111\u00e1ng kinh ng\u1ea1c \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n ngh\u0129 v\u1ec1 n\u00f3 t\u1eeb g\u00f3c \u0111\u1ed9 nh\u00e0 ti\u1ebfp th\u1ecb.<\/span><\/p>\n M\u1ed9t th\u1ed1ng k\u00ea cho bi\u1ebft, c\u00f3 \u0111\u1ebfn h\u01a1n 4.5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng internet v\u00e0 3.8 t\u1ef7 ng\u01b0\u1eddi s\u1eed\u00a0 d\u1ee5ng\u00a0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng l\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm \u0111\u1ebfn kho\u1ea3ng 46% t\u1ed5ng s\u1ed1 d\u00e2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/span><\/p>\n N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ea3u c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00f4ng nh\u1ecf c\u00e1c kh\u00e1ch h\u00e0nh ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh. Th\u00f4ng th\u01b0\u1eddng b\u1ea1n s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u0103ng n\u1ed9i dung h\u1ea5p d\u1eabn \u2013 c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung m\u1ed9t c\u00e1ch \u0111\u1ec1u \u0111\u1eb7n th\u00ec kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi.Tuy nhi\u00ean h\u00e3y nh\u1edb r\u1eb1ng \u0111i\u1ec1u n\u00e0y c\u1ea7n th\u1eddi gian<\/span><\/p>\n <\/p>\n M\u1ed9t v\u00e0i th\u1ed1ng k\u00ea th\u00fa v\u1ecb kh\u00e1c m\u00e0 t\u00f4i s\u1ebd \u0111\u01b0a ra \u0111\u1ec3 cho b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c r\u1eb1ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a social media l\u1edbn nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn ng\u00e0nh marketing:<\/span><\/p>\n D\u1eef li\u1ec7u n\u00e0y t\u1eeb Hootsuite v\u00e0 We Are Social ti\u1ebft l\u1ed9 r\u1eb1ng c\u00e1c \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0\u00a0nh\u1eefng \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t<\/em>\u00a0trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i danh m\u1ee5c.<\/span><\/p>\n D\u1eef li\u1ec7u n\u00e0y cho th\u1ea5y kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u th\u1eddi gian r\u1ea3nh c\u1ee7a h\u1ecd tr\u00ean c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u2013 v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c kho\u1ea3ng th\u1eddi gian n\u00e0y v\u00e0 xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac.<\/span><\/p>\n Theo m\u1ed9t th\u1ed1ng k\u00ea v\u1ec1 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n tr\u00ean Internet th\u00ec \u0111\u1ebfn n\u0103m 2021, 80% l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp Interner s\u1ebd t\u1edbi t\u1eeb c\u00e1c video. Trong \u0111\u00f3:<\/span><\/p>\n Podcasts \u0111ang ng\u00e0y c\u00e0ng tr\u1edf l\u00ean ph\u1ed5 bi\u1ebfn trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 b\u00e2y gi\u1edd, h\u1ecd c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb n\u1ed9i dung ph\u1ed5 bi\u1ebfn nh\u1ea5t, podcast cho ph\u00e9p ng\u01b0\u1eddi nghe li\u00ean t\u1ee5c ti\u1ebfp thu th\u00f4ng tin khi \u0111ang di chuy\u1ec3n. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 nghe podcast trong khi \u0111i b\u1ed9, l\u00e1i xe ho\u1eb7c ch\u1ea1y b\u1ed9. N\u00f3 c\u00f2n c\u00f3 th\u1ec3 ru b\u1ea1n v\u00e0o gi\u1ea5c ng\u1ee7 r\u1ea5t nhanh v\u00e0 tuy\u1ec7t v\u1eddi.<\/span><\/p>\n D\u00f9 v\u1eady, \u0111\u1ec3 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c m\u1ed9t n\u1ed9i dung podcast ch\u1ea5t l\u01b0\u1ee3ng l\u1ea1i kh\u00e1 l\u00e0 t\u1ed1n k\u00e9m v\u00ec n\u00f3 \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i trang v\u1ecb nh\u1eefng thi\u1ebft b\u1ecb \u00e2m thanh ch\u1ea5t l\u01b0\u1ee3ng, nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, th\u00ec c\u0169ng r\u1ea5t x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o.<\/span><\/p>\n89% ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111ang s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/code><\/span><\/p><\/blockquote>\n
M\u1ed9t ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng d\u00e0nh 3 gi\u1edd m\u1ed7i ng\u00e0y cho m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tin nh\u1eafn<\/code><\/span><\/p><\/blockquote>\n
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2. Podcasts<\/strong><\/span><\/h3>\n