{"id":1310,"date":"2022-02-17T06:50:20","date_gmt":"2022-02-17T06:50:20","guid":{"rendered":"https:\/\/migoda.vn\/?p=1310"},"modified":"2023-04-19T04:23:55","modified_gmt":"2023-04-19T04:23:55","slug":"huong-dan-cach-viet-landing-page","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/huong-dan-cach-viet-landing-page\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u00e1ch vi\u1ebft Landing Page thu h\u00fat ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"
B\u1ea5t k\u1ec3 landing page c\u1ee7a b\u1ea1n \u0111\u1eb9p \u0111\u1ebfn \u0111\u00e2u, content hay m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t th\u1eadt s\u1ef1 trong vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp. T\u1eeb d\u00f2ng ti\u00eau \u0111\u1ec1, c\u00e2u d\u1eabn d\u1eaft \u0111\u1ebfn l\u1eddi k\u00eau g\u1ecdi (CTA), m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a n\u1ed9i dung landing page \u0111\u1ec1u l\u00e0 c\u01a1 h\u1ed9i gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu. <\/span><\/p>\n Th\u1ebf nh\u01b0ng s\u1ed1 ch\u1eef trong n\u1ed9i dung tr\u00ean m\u1ed9t landing page l\u00e0 gi\u1edbi h\u1ea1n. B\u1ea1n kh\u00f4ng th\u1ec3 vi\u1ebft qu\u00e1. V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e2u t\u1eeb m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3? Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn b\u1ea1n c\u00e1ch vi\u1ebft Landing Page hi\u1ec7u qu\u1ea3, chuy\u1ec3n \u0111\u1ed5i cao. Let\u2019s go!<\/span><\/p>\n \u0110i\u1ec1u c\u01a1 b\u1ea3n nh\u1ea5t \u0111\u1ec3 landing page t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 l\u00e0 content c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, n\u1ed9i dung b\u1ea1n vi\u1ebft c\u1ea7n\u00a0li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc<\/em>, \u0111\u00fang ch\u1ee9? V\u00ed d\u1ee5 nh\u01b0, c\u0103n nh\u00e0 c\u1ee7a b\u1ea1n c\u00f3 m\u00f9i \u1ea9m m\u1ed1c v\u00e0 m\u1ed7i ng\u00e0y tr\u1edf v\u1ec1 nh\u00e0 sau gi\u1edd l\u00e0m, b\u1ea1n \u0111\u1ec1u c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu. <\/span><\/p>\n B\u1ea1n s\u1ebd ngay l\u1eadp t\u1ee9c b\u1ecb thu h\u00fat b\u1edfi m\u1ed9t b\u00e0i vi\u1ebft chia s\u1ebb c\u1ea3m gi\u00e1c kh\u00f3 ch\u1ecbu \u1ea5y v\u00e0 quan t\u00e2m \u0111\u1ebfn gi\u1ea3i ph\u00e1p h\u1ecd \u0111\u01b0a ra, d\u00f9 r\u1eb1ng b\u1ea1n c\u00f2n ch\u01b0a ngh\u0129 \u0111\u1ebfn vi\u1ec7c x\u1eed l\u00fd m\u00f9i \u1ea9m m\u1ed1c v\u00ec b\u1ea1n qu\u00e1 b\u1eadn r\u1ed9n. Th\u1ebf n\u00ean n\u1ec1n t\u1ea3ng \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ebft content landing page (hay b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o kh\u00e1c) ch\u00ednh l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c:<\/span><\/p>\n Hay n\u00f3i c\u00e1ch kh\u00e1c ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh\u00a0Ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/strong>\u00a0\u0111\u1ec3 n\u1ed9i dung b\u1ea1n vi\u1ebft ra b\u00e1m s\u00e1t \u0111\u01b0\u1ee3c\u00a0H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong>, bi\u1ebft \u0111\u01b0\u1ee3c:<\/span><\/p>\n Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y t\u1ee9c l\u00e0 b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh 20% n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t trong m\u1ed9t landing page, t\u1eeb \u0111\u00e2y, b\u1ea1n ch\u1ec9 c\u1ea7n thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau vi\u1ebft v\u00e0 tri\u1ec3n khai th\u00e0nh n\u1ed9i dung ho\u00e0n ch\u1ec9nh th\u00f4i.<\/span><\/p>\n T\u1ea5t nhi\u00ean, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a l\u00e0m Landing page l\u00e0 \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. Nh\u01b0ng nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, m\u1ee5c ti\u00eau c\u1ee7a content landing page l\u00e0 kh\u00e1c nhau. V\u1ec1 c\u01a1 b\u1ea3n c\u00f3 c\u00e1c lo\u1ea1i landing page c\u00f9ng m\u1ee5c ti\u00eau sau:<\/span><\/p>\n T\u00f9y v\u00e0o m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng lo\u1ea1i landing page c\u00f9ng content ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t. V\u00ed d\u1ee5 nh\u01b0 \u0111\u1ed1i v\u1edbi c\u00e1c trang landing page m\u1ee5c ti\u00eau thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean \u00e1p d\u1ee5ng v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing thu h\u00fat kh\u00e1ch h\u00e0ng v\u1edbi qu\u00e0 t\u1eb7ng m\u00e0 h\u1ecd mong \u0111\u1ee3i, gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin nhi\u1ec1u h\u01a1n. <\/span><\/p>\n C\u00f2n v\u1edbi c\u00e1c trang sales page, b\u1ea1n n\u00ean k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o n\u1ed7i \u0111au l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd c\u00f9ng gi\u1ea3i ph\u00e1p thuy\u1ebft ph\u1ee5c nh\u1ea5t m\u00e0 b\u1ea1n \u0111ang c\u00f3.<\/span><\/p>\n Concept c\u1ee7a m\u1ed9t landing page l\u00e0 s\u1ef1 ph\u1ed1i h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa thi\u1ebft k\u1ebf v\u00e0 n\u1ed9i dung. Trong \u0111\u00f3 c\u00f3 c\u00e1c y\u00eau c\u1ea7u c\u01a1 b\u1ea3n nh\u01b0 sau:<\/span><\/p>\nH\u01b0\u1edbng d\u1eabn c\u00e1ch vi\u1ebft Landing Page thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/span><\/h2>\n
1. X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><\/h3>\n
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2. Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau vi\u1ebft<\/span><\/h3>\n
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\n Landing Page<\/strong><\/span><\/td>\n M\u1ee5c ti\u00eau ch\u00ednh<\/strong><\/span><\/td>\n<\/tr>\n \n Pitch landing page<\/span><\/td>\n Gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/span><\/td>\n<\/tr>\n \n Lead-generation landing page<\/span><\/td>\n Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng nh\u01b0 h\u1ecd t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i,\u2026 nh\u1eb1m c\u00e1c m\u1ee5c ti\u00eau marketing kh\u00e1c nhau<\/span><\/td>\n<\/tr>\n \n Squeeze landing page<\/span><\/td>\n Ch\u1ec9 thu th\u1eadp email kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng email marketing<\/span><\/td>\n<\/tr>\n \n Sales landing page<\/span><\/td>\n Cung c\u1ea5p th\u00f4ng tin v\u00e0 k\u00eau g\u1ecdi th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n 3. Ch\u1ecdn Concept ph\u00f9 h\u1ee3p<\/span><\/h3>\n
a. Thi\u1ebft k\u1ebf c\u1ee7a landing page<\/span><\/h4>\n
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b. Content tr\u00ean landing page<\/span><\/h4>\n
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