{"id":1326,"date":"2022-03-13T02:57:41","date_gmt":"2022-03-13T02:57:41","guid":{"rendered":"https:\/\/migoda.vn\/xay-thuong-hieu-1647140251"},"modified":"2023-04-19T04:29:36","modified_gmt":"2023-04-19T04:29:36","slug":"xay-thuong-hieu-branding-1647140251","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-thuong-hieu-branding-1647140251\/","title":{"rendered":"Branding-Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 10 b\u01b0\u1edbc gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng Branding t\u1eeb s\u1ed1 0"},"content":{"rendered":"<div>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (Branding)<\/strong> s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng <strong>nh\u1eadn bi\u1ebft<\/strong> ra b\u1ea1n trong h\u00e0ng tr\u0103m \u0111\u1ed1i th\u1ee7 \u0111ang c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1eady vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u00a0c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u1eefng m\u1ea1nh? H\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi ngay trong b\u00e0i vi\u1ebft sau \u0111\u00e2y<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><em><em><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/bizweb.dktcdn.net\/100\/347\/946\/files\/thuong-hieu.png?v=1618672965765\" width=\"676\" height=\"338\" \/><\/em><\/em><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">T\u1ef7 ph\u00fa <strong>Jeff Bezos<\/strong> \u0111\u00e3 t\u1eebng n\u00f3i \u201c<strong>Th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 m\u00e0 ng\u01b0\u1eddi n\u00f3i v\u1ec1 b\u1ea1n khi b\u1ea1n kh\u00f4ng c\u00f3 m\u1eb7t \u1edf \u0111\u00f3\u201d. V\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u (<strong>Brand<\/strong>)\u00a0 gi\u1ed1ng nh\u01b0 m\u1ed9t th\u01b0\u1edbc \u0111o m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1, c\u1ea3m nh\u1eadn chung v\u1ec1 doanh nghi\u1ec7p hay c\u00e1 nh\u00e2n n\u00e0o \u0111\u00f3. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n th\u00ec <strong>Brand<\/strong>\u00a0ch\u00ednh l\u00e0 danh ti\u1ebfng, ti\u1ebfng t\u0103m m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c kinh doanh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Hi\u1ec7n nay c\u00f3 5 lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 c\u1eadp g\u1ed3m c\u00f3 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-size: 115%;\"><strong>Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/strong><\/span><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-size: 115%;\"><strong>Th\u01b0\u01a1ng hi\u1ec7u C\u00f4ng ty<\/strong><\/span><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-size: 115%;\"><strong>Th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/strong><\/span><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-size: 115%;\"><strong>Th\u01b0\u01a1ng hi\u1ec7u ch\u1ee9ng nh\u1eadn<\/strong><\/span><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-size: 115%;\"><strong>Th\u01b0\u01a1ng hi\u1ec7u ri\u00eang<\/strong><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0hay c\u00f2n g\u1ecdi l\u00e0 <strong>Branding<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 t\u1ea1o l\u1eadp nh\u1eadn th\u1ee9c, h\u1ec7 th\u1ed1ng chi\u1ebfn d\u1ecbch, chi\u1ebfn thu\u1eadt,&#8230; h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ecbnh v\u1ecb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eadm ch\u1ea5t ri\u00eang, t\u1ea1o ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Vi\u1ec7c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n c\u1ea7n nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n v\u1ec1 marketing, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ea1ng l\u01b0\u1edbi k\u00eanh truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb (bao g\u1ed3m c\u1ea3 marketing truy\u1ec1n th\u1ed1ng v\u00e0 <strong>digital marketing<\/strong>\u00a0c\u0169ng g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c <strong>x\u00e2y d\u1ef1ng branding cho doanh nghi\u1ec7p<\/strong>, c\u00e1 nh\u00e2n hay s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Vi\u1ec7c ch\u00fa tr\u1ecdng v\u00e0o <strong>x\u00e2y d\u1ef1ng branding<\/strong> \u0111em \u0111\u1ebfn 4 l\u1ee3i \u00edch sau \u0111\u00e2y:<\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Tr\u00ean h\u1ebft, vi\u1ec7c x\u00e2y d\u1ef1ng <strong>Branding\u00a0<\/strong>s\u1ebd khi\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t. \u0110i\u1ec3n h\u00ecnh nh\u1ea5t cho vi\u1ec7c t\u1ea1o d\u1ef1ng ch\u1ea5t ri\u00eang cho doanh nghi\u1ec7p l\u00e0 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc v\u00f4 v\u00e0n s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u1ef1a ch\u1ecdn th\u00ec h\u1ecd s\u1ebd quy\u1ebft \u0111\u1ecbnh ch\u1ecdn mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay v\u00ec c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf, y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Ch\u00ednh y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m cho doanh nghi\u1ec7p hay m\u1eabu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c l\u1ea1 so v\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng kh\u00e1c .<\/span><br \/>\n<span style=\"font-size: 115%;\">B\u1ea1n \u0111\u00e3 khi n\u00e0o v\u01b0\u1edbng m\u1eafc r\u1eb1ng v\u00ec sao nh\u1eefng m\u00f3n \u0111\u1ed3 hi\u1ec7u \u0111\u1eaft \u0111\u1ecf nh\u01b0 Hermes, Chanel &#8230; v\u1eabn lu\u00f4n l\u00e0 ni\u1ec1m ao \u01b0\u1edbc c\u1ee7a m\u1ecdi nh\u1eefng t\u1ea7ng l\u1edbp ? T\u1ea1i sao nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn c\u1ee7a Apple lu\u00f4n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ebfn v\u00e0 tin y\u00eau ?<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Ch\u1eafc ch\u1eafn, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m cao c\u1ea5p n\u00e0y th\u00ec kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i b\u00e0n c\u00e3i. Tuy nhi\u00ean, <strong>y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u0169ng g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c n\u00e2ng cao gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m. M\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng khi bi\u1ebft t\u1eadn d\u1ee5ng ch\u1ea5t ri\u00eang c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>Th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u00f2n t\u1ea1o n\u00ean m\u1ed9t m\u1ed1i li\u00ean k\u1ebft gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng. V\u00e0 m\u1ed1i li\u00ean k\u1ebft n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">V\u00ed d\u1ee5 : Ch\u1eafc h\u1eb3n kh\u00f4ng ai l\u00e0 ch\u01b0a t\u1eebng nghe \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u Apple, tuy nhi\u00ean kh\u00f4ng ph\u1ea3i ai d\u00f9ng smartphone c\u0169ng chi\u1ebfm h\u1eefu m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh IPhone. V\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3, khi h\u1ecd \u0111\u01b0\u1ee3c nghe \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y qu\u00e1 nhi\u1ec1u, s\u1ef1 t\u00f2 m\u00f2 s\u1ebd th\u00f4i th\u00fac h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn IPhone \u0111\u1ec3 t\u1ef1 m\u00ecnh th\u01b0\u1edfng th\u1ee9c .<\/span><\/p>\n<blockquote id=\"x\u00e2y_d\u1ef1ng_th\u01b0\u01a1ng_hi\u1ec7u\" cite=\"https:\/\/vi.wikipedia.org\/wiki\/Nh%C3%A3n_hi%E1%BB%87u\"><p><span style=\"font-size: 115%;\">Marketing l\u00e0 chi\u1ebfn thu\u1eadt &#8211; <strong>Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c !<\/span><\/p><\/blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i g\u00e2y d\u1ef1ng trong m\u1ed9t th\u1eddi gian d\u00e0i v\u00e0 <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c t\u1ea1o uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-size: 115%;\">Xem th\u00eam:<a href=\"https:\/\/migoda.vn\/wp-admin\/post.php?post=1310&amp;action=edit\">H\u01b0\u1edbng d\u1eabn c\u00e1ch vi\u1ebft Landing Page thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n nh\u1eadn th\u1ea5y r\u1eb1ng, 2 doanh nghi\u1ec7p c\u00f9ng ph\u00e2n ph\u1ed1i m\u1ed9t d\u00f2ng m\u1eabu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u1ee9ng v\u1ec1 c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng l\u1eabn gi\u00e1 ti\u1ec1n, nh\u01b0ng doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, n\u1ed5i ti\u1ebfng h\u01a1n th\u00ec ch\u1eafc nh\u01b0 \u0111inh s\u1ebd b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf, y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn uy t\u00edn c\u1ee7a doanh nghi\u1ec7p .<\/span><br \/>\n<span style=\"font-size: 115%;\">B\u1ea0N G\u1eb6P KH\u00d3 KH\u0102N KHI PH\u00c1T TRI\u1ec2N TH\u01af\u01a0NG HI\u1ec6U ?<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>Branding<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh c\u1ea7n nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng v\u1edbi b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c hay c\u00e1 nh\u00e2n n\u00e0o. Tu\u1ef3 thu\u00f4c v\u00e0 quy m\u00f4, t\u00ednh ch\u1ea5t c\u1ee7a doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m m\u00e0 c\u00e1ch l\u00e0m th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng h\u1ec1 gi\u1ed1ng nhau. Nh\u00ecn chung,\u00a0<strong>quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo 10 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">B\u1ea5t k\u1ec3 <strong>chi\u1ebfn l\u01b0\u1ee3c Branding <\/strong>n\u00e0o c\u0169ng c\u1ea7n l\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 tr\u1ecdng t\u00e2m. B\u1edfi m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u00e1n ra v\u1ec1 l\u00e2u v\u1ec1 d\u00e0i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng l\u00e0 nh\u00f3m c\u00f3 \u0111\u1eb7c th\u00f9 nh\u00e2n kh\u1ea9u h\u1ecdc ( tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n ) t\u01b0\u01a1ng th\u00edch v\u1edbi m\u1eabu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu y\u1ebfu v\u00e0 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng chi tr\u1ea3 \u0111\u1ec3 x\u1eed l\u00fd nhu y\u1ebfu c\u1ee7a h\u1ecd .<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Vi\u1ec7c ch\u1ecdn l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c s\u1ebd gi\u00fap cho ng\u01b0\u1eddi <strong>ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0c\u00f3 th\u1ec3 ph\u1ea7n n\u00e0o ph\u00e2n t\u00edch, d\u1ef1 \u0111o\u00e1n th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.Sau \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">&gt;&gt;Xem th\u00eam: <strong>C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Sau khi \u0111\u00e3 l\u1ecdc \u0111\u01b0\u1ee3c nh\u00f3m ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tri\u1ec3n khai c\u00f4ng b\u1ed1 thi\u00ean ch\u1ee9c tr\u1ecdng t\u00e2m nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, hay ch\u00ednh l\u00e0 nh\u1eefng ti\u1ec1m n\u0103ng, kh\u00e1t khao m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c \u0111em l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">H\u1eb3n kh\u00f4ng ai l\u00e0 kh\u00f4ng bi\u1ebft \u0111\u1ebfn h\u00e3ng d\u1ee5ng c\u1ee5 v\u00e0 th\u1eddi trang th\u1ec3 thao Nike c\u00f9ng c\u00e2u slogan \u201c Just Do It \u201d v\u1edbi thi\u00ean ch\u1ee9c l\u00e0 truy\u1ec1n c\u1ea3m ph\u00e1t minh s\u00e1ng t\u1ea1o cho m\u1ecdi th\u1ebf h\u1ec7 v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u00e0 \u0111\u1ec3 ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c thi\u00ean ch\u1ee9c c\u1ee7a m\u00ecnh, Nike \u0111\u00e3 lu\u00f4n ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, ph\u00e1t minh s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u00e3i nh\u01b0 ng\u00e0y n\u00e0y .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch g\u00ec, vi\u1ec7c kh\u1ea3o s\u00e1t nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 b\u01b0\u1edbc kh\u00f4ng h\u1ec1 thi\u1ebfu. Vi\u1ec7c bi\u1ebft r\u00f5 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh \u0111ang l\u00e0m g\u00ec, \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd s\u1ebd g\u00f3p th\u00eam ph\u1ea7n t\u1ea1o d\u1ef1ng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc cho k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">C\u00e1c g\u00f3c nh\u00ecn m\u00e0 b\u1ea1n c\u1ea7n kh\u1ea3o s\u00e1t, nh\u00ecn nh\u1eadn g\u1ed3m c\u00f3 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li dir=\"ltr\"><span style=\"font-size: 115%;\">Ch\u1ea5t l\u01b0\u1ee3ng lo\u1ea1i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-size: 115%;\">K\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 <strong>chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> h\u1ecd \u0111ang \u00e1p d\u1ee5ng\u00a0<\/span><\/p>\n<\/li>\n<li dir=\"ltr\"><span style=\"font-size: 115%;\">Ph\u1ea3n h\u1ed3i, nh\u00ecn nh\u1eadn c\u1ee7a ng\u01b0\u1eddi mua sau khi s\u1eed d\u1ee5ng m\u1eabu s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li dir=\"ltr\"><span style=\"font-size: 115%;\">Tri\u1ebft l\u00fd v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 h\u1ecd s\u1eed d\u1ee5ng<\/span><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Sau khi \u0111\u00e3 t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n tr\u00ean, b\u1ea1n c\u1ea7n \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch v\u00e0 r\u00fat ra \u0111\u01b0\u1ee3c kinh nghi\u1ec7m cho <strong>qu\u00e1 tr\u00ecnh l\u00e0m th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Vi\u1ec7c tham kh\u1ea3o, r\u00fat kinh nghi\u1ec7m t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111i tr\u01b0\u1edbc v\u00e0o qu\u00e1 tr\u00ecnh <strong>Branding<\/strong> c\u1ee7a b\u1ea1n l\u00e0 c\u1ea7n thi\u1ebft. Tuy nhi\u00ean, c\u1ea7n tr\u00e1nh copy chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n s\u1eafc c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u00e0 h\u00e3y ch\u1ecdn l\u1ecdc v\u00e0 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ch\u1ea5t ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t, n\u1ed5i b\u1eadt v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5, tri\u1ebft l\u00fd, th\u00f4ng \u0111i\u1ec7p&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Logo v\u00e0 c\u00e2u slogan l\u00e0 2 y\u1ebfu t\u1ed1 ti\u00ean phong s\u1ebd l\u00f4i cu\u1ed1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00ean c\u1ea7n ph\u1ea3i \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0, ch\u0103m ch\u00fat trong kh\u00e2u phong c\u00e1ch thi\u1ebft k\u1ebf logo v\u00e0 t\u00ecm ra slogan \u0111\u1ed9c l\u1ea1 .<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">N\u1ebfu kh\u00f4ng th\u1ec3 t\u1ef1 m\u00ecnh thi\u1ebft k\u1ebf logo v\u00e0 t\u1ea1o slogan th\u00ec b\u1ea1n n\u00ean t\u00ecm s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb c\u00e1c agency. Vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m ch\u1ec9 c\u1ea7n l\u00e0 \u0111\u01b0a ra y\u00eau c\u1ea7u, phong c\u00e1ch, \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 b\u00ean <strong>ph\u00f2ng marketing thu\u00ea ngo\u00e0i<\/strong>\u00a0c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, chu\u1ea9n x\u00e1c nh\u1ea5t.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u1edf h\u1eefu gi\u1ecdng n\u00f3i ri\u00eang \u0111\u1ec3 th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh. B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u00f4ng gi\u1ecdng theo h\u01b0\u1edbng th\u00e2n thi\u1ec7n, sang tr\u1ecdng, chuy\u00ean nghi\u1ec7p hay th\u01b0\u01a1ng m\u1ea1i ho\u00e1\u2026 \u0111\u1ec1u \u0111\u01b0\u1ee3c nh\u01b0ng c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1ea5t. Ti\u1ebfng n\u00f3i ri\u00eang \u0111\u1eb7c tr\u01b0ng s\u1ebd gi\u00fap cho ng\u01b0\u1eddi ti\u1ebfp c\u1eadn d\u1ec5 <strong>\u0111\u1ecbnh h\u00ecnh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong>, \u0111\u1ed3ng th\u1eddi, t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">B\u1ea1n c\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5 th\u00f4ng \u0111i\u1ec7p, tagline v\u00e0 slogan. Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng g\u1eafn li\u1ec1n v\u1edbi m\u1ed7i lo\u1ea1i s\u1ea3n ph\u1ea9m b\u1ea1n cung \u1ee9ng, nh\u1eb1m m\u1ee5c \u0111\u00edch cho ng\u01b0\u1eddi mua th\u1ea5y v\u00ec sao lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3 quan tr\u1ecdng v\u1edbi h\u1ecd. M\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u1ed1t c\u1ea7n ng\u1eafn g\u1ecdn, s\u00fac t\u00edch, bi\u1ec3u l\u1ed9 \u0111\u01b0\u1ee3c \u0111\u1eb7c th\u00f9 c\u1ee7a m\u1eabu s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 s\u1ef1 link v\u1edbi t\u00f4ng gi\u1ecdng \u0111\u00e3 ch\u1ecdn. Th\u00f4ng \u0111i\u1ec7p hi\u1ec7u su\u1ea5t cao c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i gi\u00fap doanh nghi\u1ec7p \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi mua .<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">\u0110\u1ec3 c\u00f3 th\u1ec3 gi\u00fap cho <strong>c\u00e1 t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong> t\u1ecfa s\u00e1ng nh\u1ea5t c\u00f3 th\u1ec3, b\u1ea1n c\u1ea7n l\u00e0m n\u1ed5i b\u1eadt t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh tr\u00ean, nh\u01b0ng v\u1eabn ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n t\u1eeb t\u1eeb t\u00f4ng gi\u1ecdng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, khi truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p g\u1eafn li\u1ec1n v\u1edbi \u0111\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m&#8230;<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Qu\u00e1 tr\u00ecnh<strong> Branding<\/strong> s\u1ebd lu\u00f4n lu\u00f4n \u0111i c\u00f9ng v\u1edbi th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady n\u00ean y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m nh\u1eb1m t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean danh thi\u1ebfp, \u0111\u1ed3ng ph\u1ee5c, n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng hay c\u00e1c bao b\u00ec s\u1ea3n ph\u1ea9m\u2026\u00a0<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Ngo\u00e0i ra, \u0111\u1eb7c \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c ph\u1ee7 s\u00f3ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng <strong>social media<\/strong>, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a Google\u2026 \u0111\u1ec3 <strong>lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u<\/strong> r\u1ed9ng kh\u1eafp.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh c\u1ea7n ph\u1ea3i b\u1ea3o v\u1ec7 t\u00ednh \u0111\u1ed3ng \u0111i\u1ec7u v\u00e0 ki\u00ean c\u01b0\u1eddng v\u1edbi ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u1ec1. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c ch\u1ea5t ri\u00eang v\u00e0 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi nh\u00f3m ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi ch\u1ee7 nh\u1ea5t \u0111\u1ecbnh. Tuy nhi\u00ean, trong \u0111i\u1ec1u ki\u1ec7n k\u00e8m theo th\u1ef1c ti\u1ec5n, s\u1ebd c\u00f3 tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh, \u0111\u1ed5i kh\u00e1c cho t\u01b0\u01a1ng th\u00edch nh\u01b0ng v\u1eabn ph\u1ea3i theo \u0111u\u1ed5i ti\u1ec1m n\u0103ng v\u00e0 thi\u00ean ch\u1ee9c, t\u00f4n ch\u1ec9 b\u1eaft \u0111\u1ea7u .<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Qua b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 chia s\u1ebb \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc \u00fd ngh\u0129a c\u0169ng nh\u01b0 10 b\u01b0\u1edbc \u0111\u1ec3 <strong>Branding<\/strong> doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3. Hy v\u1ecdng r\u1eb1ng, b\u1ea1n \u0111\u1ecdc \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c b\u00ed quy\u1ebft \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh, ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">B\u1ea0N G\u1eb6P KH\u00d3 KH\u0102N KHI PH\u00c1T TRI\u1ec2N TH\u01af\u01a0NG HI\u1ec6U ?<\/span><\/p>\n<p><span style=\"font-size: 115%;\">Xem th\u00eam : <a href=\"https:\/\/senplus.vn\/11-buoc-don-gian-xay-dung-thuong-hieu-thanh-cong.html\" rel=\"nofollow noopener\" target=\"_blank\">11 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/a><\/span><\/p>\n<\/div>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff; text-align: justify;\"><span style=\"font-size: 115%;\">Source: <a title=\"https:\/\/migoda.vn\" href=\"https:\/\/migoda.vn\/\" target=\"_blank\" rel=\"bookmark noopener\">https:\/\/migoda.vn<\/a> <\/span><br \/>\n<span style=\"font-size: 115%;\">Category: <a title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" href=\"https:\/\/migoda.vn\/category\/thong-tin-huu-ich\/xay-dung-thuong-hieu\" target=\"_blank\" rel=\"bookmark noopener\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (Branding) s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft ra b\u1ea1n trong h\u00e0ng tr\u0103m \u0111\u1ed1i th\u1ee7 \u0111ang c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1eady vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u00a0c\u00f3&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[36],"tags":[37],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1326"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=1326"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4247"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=1326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=1326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}