{"id":1329,"date":"2022-03-13T04:33:40","date_gmt":"2022-03-13T04:33:40","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-thuong-hieu-1647146014"},"modified":"2023-04-19T05:09:01","modified_gmt":"2023-04-19T05:09:01","slug":"xay-dung-thuong-hieu-1647146014","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-thuong-hieu-1647146014\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"
\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e2n t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u1eebng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1 nh\u00e2n hay t\u1ed5 ch\u1ee9c. B\u00ean c\u1ea1nh \u0111\u00f3, n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, ch\u1eafc h\u1eb3n ai c\u0169ng ngh\u0129 \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a c\u1ea3 doanh nghi\u1ec7p. Ch\u00ednh v\u00ec v\u1eady m\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c c\u00f3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i n\u1ebfu doanh nghi\u1ec7p hay t\u1ed5 ch\u1ee9c mu\u1ed1n ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh. N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0th\u00ec nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng th\u1ec3 b\u1ecf qua nh\u1eefng th\u00f4ng tin trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

\"C\u00e1chC\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i m\u1edbi<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00e1i t\u00ean, thu\u1eadt ng\u1eef, phong c\u00e1ch thi\u1ebft k\u1ebf, t\u01b0\u1ee3ng ho\u1eb7c t\u00ednh n\u0103ng n\u00e0o kh\u00e1c nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e1c l\u1eadp s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi b\u00e1n n\u00e0y \u0111\u1ed9c l\u1ea1 so v\u1edbi s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi b\u00e1n kh\u00e1c ( Theo Th\u01b0\u01a1ng H\u1ed9i Marketing Hoa K\u1ef3 ) .<\/span>
\nNgo\u00e0i ra, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 coi Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o hay h\u00ecnh \u1ea3nh Open trong \u0111\u1ea7u m\u1ecdi ng\u01b0\u1eddi khi h\u1ecd ngh\u0129 v\u1ec1 nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed \u0111\u01a1n c\u1eed c\u1ee7a m\u1ed9t doanh nghi\u1ec7p k\u1ec3 c\u1ea3 v\u1ec1 m\u1eb7t l\u00fd tr\u00ed v\u00e0 x\u00fac c\u1ea3m .<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n

\"\u0110\u1ecbnh\u0110\u1ecbnh ngh\u0129a v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh g\u1eafn cho t\u1ed5 ch\u1ee9c, c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 m\u1ed9t \u00fd ngh\u0129a, \u0111\u1eb7c \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh b\u1eb1ng c\u00e1ch t\u1ea1o d\u1ef1ng v\u00e0 \u0111\u1ecbnh h\u00ecnh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi ch\u00ednh c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi nhanh ch\u00f3ng nh\u1eadn di\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. H\u01a1n n\u1eefa, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u0169ng nh\u01b0 c\u00e1c c\u1ed5 \u0111\u00f4ng b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u1ee9ng v\u1edbi nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 h\u1ee9a h\u1eb9n.<\/span><\/p>\n

\n

B\u1ea1n \u0111ang \u0111\u1ecdc: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/p>\n<\/div>\n

\ud83d\udc49\ud83d\udc49\ud83d\udc49Xem th\u00eam: Kh\u00f3a h\u1ecdc Marketing Online \u2013 \u0110\u00e0o t\u1ea1o Marketing chu\u1ea9n qu\u1ed1c t\u1ebf<\/strong><\/span><\/p>\n

\u0110\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed9 ph\u1ee7 s\u00f3ng cao th\u00e0nh c\u00f4ng th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i kh\u00e1m ph\u00e1 v\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch 5 y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y :<\/span><\/p>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n

\u0110\u1ecbnh v\u1ecb ch\u00ednh l\u00e0 x\u00e1c l\u1eadp v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng trong t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec nh\u1eefng doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u0103m s\u00f3c \u0111\u1ebfn nh\u1eefng \u0111\u1eb7c th\u00f9 khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 : t\u00ean th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh, ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5, ch\u1ea5t l\u01b0\u1ee3ng lo\u1ea1i s\u1ea3n ph\u1ea9m, v\u1ecf h\u1ed9p v\u00e0 ph\u01b0\u01a1ng ph\u00e1p bi\u1ec3u l\u1ed9 .<\/span><\/p>\n

S\u1ef1 \u0111\u1ed3ng nh\u1ea5t<\/strong><\/span><\/h3>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c coi nh\u01b0 ti\u1ec1m n\u0103ng m\u00e0 m\u1ed7i doanh nghi\u1ec7p mong \u01b0\u1edbc khi kh\u1edfi \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 gi\u1ed1ng h\u1ec7t \u0111\u01b0\u1ee3c xem nh\u01b0 kim ch\u1ec9 nam xu th\u1ebf cho doanh nghi\u1ec7p c\u0169ng nh\u01b0 kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc ch\u1eafn gi\u00e1 tr\u1ecb th\u00e2m th\u00fay h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. S\u1ef1 nh\u01b0 nhau c\u00f2n l\u00e0 \u0111i\u1ec1u m\u00e0 m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi, l\u00e0 \u0111\u1ecbnh m\u1ee9c chu\u1ea9n m\u1ef1c v\u0129nh vi\u1ec5n v\u00e0 t\u0103ng tr\u01b0\u1edfng nh\u1eadn di\u1ec7n .<\/span><\/p>\n

Truy\u1ec1n th\u00f4ng v\u00e0 t\u01b0\u01a1ng t\u00e1c<\/strong><\/span><\/h3>\n

Khi t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng thay \u0111\u1ed5i th\u00ec l\u00fac n\u00e0y c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng h\u1ed7 \u0111\u1ec3 \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c lan r\u1ed9ng h\u01a1n. Vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o ph\u1ee5 thu\u1ed9c v\u00e0o v\u00e0o ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. \u0110\u1eb7c bi\u1ec7t s\u1eed d\u1ee5ng vi\u1ec7c truy\u1ec1n th\u00f4ng online tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng th\u00f4ng d\u1ee5ng b\u1edfi t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng cao .<\/span><\/p>\n

C\u00e2u chuy\u1ec7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

Vi\u1ec7c c\u00f3 m\u1ed9t c\u00e2u truy\u1ec7n \u0111\u1ec3 n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u1eafc nh\u01b0 \u0111inh s\u1ebd khi\u1ebfn c\u00f4ng ch\u00fang ph\u1ea3i t\u00f2 m\u00f2 c\u0169ng nh\u01b0 mu\u1ed1n kh\u00e1m ph\u00e1 h\u01a1n n\u1eefa v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ch\u00ednh cho n\u00ean v\u00ec th\u1ebf khi \u0111\u01b0a c\u00e2u truy\u1ec7n v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap n\u00f3 c\u00f3 n\u1ed9i dung v\u00e0 chi\u1ec1u s\u00e2u .<\/span><\/p>\n

Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/strong><\/span><\/h3>\n

B\u1ea1n h\u00e3y t\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi : Nh\u00e3n hi\u1ec7u c\u1ee7a m\u00ecnh r\u1ef1c r\u1ee1 h\u01a1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u \u1edf \u0111i\u1ec3m n\u00e0o ? Nh\u00e3n hi\u1ec7u c\u1ee7a m\u00ecnh t\u1ea1o ra gi\u00e1 tr\u1ecb g\u00ec cho ng\u01b0\u1eddi mua ? L\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0 g\u00ec ? Nh\u1eefng c\u00f4ng b\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 nh\u1eefng gi\u00e1 tr\u1ecb quy\u1ec1n l\u1ee3i ri\u00eang kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn nhau m\u00e0 ch\u1ec9 m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n .<\/span><\/p>\n

Ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a<\/strong><\/span><\/h2>\n

\u0110\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a, b\u1ea1n c\u1ea7n ph\u1ea3i nh\u00ecn nh\u1eadn nh\u1eefng t\u00e1c nh\u00e2n sau :<\/span><\/p>\n\n\n\n\n\n\n\n\n
Th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/td>\nNh\u00e3n hi\u1ec7u<\/b><\/span><\/td>\n<\/tr>\n
Kh\u00e1i ni\u1ec7m<\/b><\/span><\/td>\nTh\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 nh\u1eadn bi\u1ebft m\u1ed9t s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t hay cung c\u1ea5p b\u1edfi m\u1ed9t c\u00e1 nh\u00e2n hay t\u1ed5 ch\u1ee9c.<\/span><\/td>\nNh\u00e3n hi\u1ec7u l\u00e0 d\u1ea5u hi\u1ec7u d\u00f9ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n kh\u00e1c nhau.<\/span><\/td>\n<\/tr>\n
X\u00e9t v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 b\u1ea3o h\u1ed9<\/b><\/span><\/td>\nTh\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1edfi c\u01a1 quan nh\u00e0 n\u01b0\u1edbc m\u00e0 ch\u00edn l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00e1i \u0111\u1ed9 v\u00e0 c\u1ea3m nh\u1eadn t\u00edch c\u1ef1c c\u1ee7a s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m \u0111\u00f3<\/span><\/td>\nNh\u00e3n hi\u1ec7u l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong lu\u1eadt v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p<\/span><\/td>\n<\/tr>\n
Gi\u00e1 tr\u1ecb<\/b><\/span><\/td>\nTh\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng b\u1edfi n\u00f3 l\u00e0 th\u00e0nh qu\u1ea3 c\u1ee7a m\u1ed9t qu\u00e1 tr\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c b\u1eaft ch\u01b0\u1edbc v\u00e0 l\u00e0m gi\u1ea3.<\/span><\/td>\nNh\u00e3n hi\u1ec7u sau khi th\u1ef1c hi\u1ec7n th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1. Nh\u00e3n hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1eaft ch\u01b0\u1edbc v\u00e0 l\u00e0m gi\u1ea3<\/span><\/td>\n<\/tr>\n
S\u1ef1 h\u00ecnh th\u00e0nh<\/b><\/span><\/td>\nVi\u1ec7c t\u1ea1o \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tuy \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i m\u1ea5t nhi\u1ec1u th\u1eddi gian.<\/span><\/td>\nNh\u00e3n hi\u1ec7u ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd d\u1ea5u hi\u1ec7u n\u00e0o \u0111\u00f3<\/span><\/td>\n<\/tr>\n
T\u00ednh l\u00e2u b\u1ec1n<\/b><\/span><\/td>\nKhi nh\u00e3n hi\u1ec7u kh\u00f4ng c\u00f2n n\u1eefa nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u v\u1eabn t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng khi m\u00e0 n\u00f3 \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ed9 n\u1ed5i ti\u1ebfng.<\/span><\/td>\nTh\u1eddi gian t\u1ed3n t\u1ea1i c\u1ee7a nh\u00e3n hi\u1ec7u ph\u1ee5 thu\u1ed9c v\u00e0o \u00fd ch\u00ed kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/span><\/h2>\n

\"X\u00e2yX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong kinh doanh?M\u1ed7i vi\u1ec7c m\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta l\u00e0m \u0111\u1ec1u ph\u1ea3i c\u00f3 m\u1ee5c ti\u00eau, ngay c\u1ea3 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady. C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean do \u0111\u1ec3 t\u1ea5t c\u1ea3 ch\u00fang ta ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong \u0111\u00f3 \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt v\u1edbi 6 \u0111\u1eb7c th\u00f9 nh\u01b0 :<\/span><\/p>\n

Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh phong th\u00e1i, h\u00ecnh \u1ea3nh cho doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u1ea1o uy t\u00edn cho m\u1ecdi m\u1eabu s\u1ea3n ph\u1ea9m. Do v\u1eady m\u00e0 vi\u1ec7c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a thu\u1eadn ti\u1ec7n h\u01a1n c\u0169ng nh\u01b0 kh\u00f4ng t\u1ed1n k\u00e9m ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o .<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t t\u1eadp ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi ch\u1ee7. Khi b\u1ea1n \u0111\u00e3 c\u00f3 t\u1eadp ng\u01b0\u1eddi mua kh\u00f4ng thay \u0111\u1ed5i th\u00ec kh\u00f4ng ph\u1ea3i lo ng\u1ea1i nhi\u1ec1u v\u1ec1 vi\u1ec7c t\u1ea1o ra l\u1ec7ch gi\u00e1. B\u00ean c\u1ea1nh \u0111\u00f3, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t gi\u00fap doanh nghi\u1ec7p lan r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng thu\u1eadn ti\u1ec7n h\u01a1n v\u00e0 c\u00f3 v\u1ecb th\u1ebf v\u1eefng ch\u00e3i tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u v\u1ec1 gi\u00e1 c\u0169ng nh\u01b0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 .<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0m gi\u1ea3 m\u1eabu s\u1ea3n ph\u1ea9m. B\u1edfi khi \u0111\u01b0\u1ee3c b\u1ea3o l\u00e3nh s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u th\u00ec doanh nghi\u1ec7p kh\u00f4ng g\u1eb7p ph\u1ea3i nh\u1eefng pha ch\u01a1i x\u1ea5u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh .<\/span><\/p>\n

Vi\u1ec7c c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn khi\u1ebfn ng\u01b0\u1eddi mua t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u1ef1a ch\u1ecdn lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u. B\u1edfi theo nh\u1eadn th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi l\u00fac b\u1ea5y gi\u1edd th\u00ec m\u1eabu s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u th\u00ec ph\u1ea7n l\u1edbn l\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m t\u1ed1t .<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u0169ng ch\u00ednh l\u00e0 g\u00f3p th\u00eam ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o gia t\u00e0i qu\u1ed1c gi\u00e1. Khi m\u1ed9t v\u01b0\u01a1ng qu\u1ed1c c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh th\u00ec s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u00e0 d\u00e2n c\u01b0 N\u01b0\u1edbc Ta c\u00f3 nhi\u1ec1u th\u1eddi c\u01a1 t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai .<\/span><\/p>\n

\ud83d\udc49\ud83d\udc49\ud83d\udc49 Xem th\u00eam: Kh\u00f3a H\u1ecdc Digital Marketing Online Full Stack FPT Skillking<\/strong><\/span><\/p>\n

Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n

\"C\u00e1cC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1m g\u1ecdi l\u00e0 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ef1c thi 11 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y :<\/span><\/p>\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

Th\u00f4ng th\u01b0\u1eddng, m\u1ed7i lo\u1ea1i s\u1ea3n ph\u1ea9m th\u01b0\u1eddng c\u00f3 m\u1ed9t t\u1eadp ng\u01b0\u1eddi mua ri\u00eang. Do v\u1eady m\u00e0 b\u1ea1n c\u1ea7n x\u00e1c l\u1eadp vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ti\u1ebfp c\u1eadn t\u1edbi ai. Sau \u0111\u00f3, b\u1ea1n h\u00e3y ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh tr\u00e1ch nhi\u1ec7m v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u00e2n ph\u1ed1i nhu y\u1ebfu v\u00e0 insights ng\u01b0\u1eddi mua. M\u1ea5u ch\u1ed1t \u1edf \u0111\u00e2y l\u00e0 b\u1ea1n ph\u1ea3i x\u00e1c l\u1eadp ti\u1ec1m n\u0103ng \u0111\u01a1n c\u1eed v\u00e0 chi ti\u1ebft c\u1ee5 th\u1ec3 c\u0169ng nh\u01b0 ch\u1ec9 ra nhi\u1ec1u h\u00e0nh vi l\u1ed1i s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi mua r\u00f5 r\u00e0ng. minh b\u1ea1ch nh\u1ea5t .<\/span><\/p>\n

B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u1eadn ra l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u trong khi x\u00e1c l\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c x\u00e1c l\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00fd t\u01b0\u1edfng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd t\u01b0\u01a1ng h\u1ed7 nh\u1eefng k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 t\u1ed5ng th\u1ec3 v\u00e0 to\u00e0n di\u1ec7n .<\/span><\/p>\n

B\u01b0\u1edbc 2: Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

\n

Xem th\u00eam: Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u1edbi 8 quy t\u1eafc b\u1ea5t bi\u1ebfn<\/a><\/span><\/p>\n<\/div>\n

Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng tin v\u00e0o nh\u1eefng g\u00ec doanh nghi\u1ec7p b\u1ea1n l\u00e0m th\u00ec c\u1ea7n ph\u1ea3i bi\u1ebft gi\u00e1 tr\u1ecb mang \u0111\u1ebfn cho ng\u01b0\u1eddi mua. Vi\u1ec7c c\u00f4ng b\u1ed1 thi\u00ean ch\u1ee9c ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng s\u00f3t. H\u01a1n n\u1eefa, c\u00f4ng b\u1ed1 thi\u00ean ch\u1ee9c khi\u1ebfn nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi mua s\u1eed d\u1ee5ng s\u1ebd tr\u1edf n\u00ean c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n .<\/span><\/p>\n

B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c<\/strong><\/span><\/p>\n

Nh\u01b0 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft th\u00ec m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc th\u00ec \u0111\u1ec1u c\u00f3 m\u1ed9t h\u01b0\u1edbng \u0111i ri\u00eang v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 tr\u00f9ng l\u1eb7p gi\u1eefa nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng. Do v\u1eady m\u00e0 b\u1ea1n \u0111\u1eebng b\u1eaft ch\u01b0\u1edbc nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd m\u00e0 h\u00e3y quan s\u00e1t v\u00e0 t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch h\u1ecd x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

B\u1ea1n h\u00e3y nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra c\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u00f3 nh\u1eefng c\u00e1ch truy\u1ec1n th\u00f4ng online v\u00e0 ti\u1ebfp th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. T\u1eeb \u0111\u00f3 t\u1ea5t c\u1ea3 ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00f3m l\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 \u0111\u01b0a ra s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang cho doanh nghi\u1ec7p m\u00ecnh .<\/span><\/p>\n

B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u00e0 l\u1ee3i \u00edch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n mang \u0111\u1ebfn<\/strong><\/span><\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a m\u00ecnh th\u00ec c\u1ea7n ph\u1ea3i t\u00ecm m\u1ed9t \u0111\u1eb7c th\u00f9 \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt c\u1ee7a m\u1eabu s\u1ea3n ph\u1ea9m. <\/span><\/p>\n

T\u1eeb \u0111\u00f3, b\u1ea1n h\u00e3y \u0111\u00e0o s\u00e2u v\u00e0o y\u1ebfu t\u1ed1 \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt \u0111\u00f3 \u0111\u1ec3 c\u00f3 nh\u1eefng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang. B\u1edfi l\u00fac b\u1ea5y gi\u1edd c\u00f3 h\u00e0ng ng\u00e0n lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 c\u00f9ng t\u00e1c d\u1ee5ng nh\u01b0ng kh\u00f4ng ph\u1ea3i lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng c\u00f3 \u0111\u1eb7c th\u00f9 gi\u1ed1ng nhau. Ch\u00ednh cho n\u00ean v\u00ec th\u1ebf m\u00e0 h\u00e3y ch\u1ecdn m\u1ed9t \u0111\u1eb7c th\u00f9 \u201c \u0111\u1eaft gi\u00e1 \u201d nh\u1ea5t trong lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00f4i cu\u1ed1n \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang .<\/span><\/p>\n

B\u01b0\u1edbc 5: T\u1ea1o logo v\u00e0 tagline cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

Logo v\u00e0 tagline ch\u00ednh l\u00e0 ph\u1ea7n h\u00ecnh \u1ea3nh m\u00e0 d\u1ec5 g\u00e2y thi\u1ec7n c\u1ea3m nh\u1ea5t v\u1edbi ng\u01b0\u1eddi mua. Do v\u1eady m\u00e0 doanh nghi\u1ec7p n\u00ean g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o hai y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n c\u1ee7a m\u00ecnh. N\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ee7 nh\u00e2n l\u1ef1c, b\u1ea1n h\u00e3y thu\u00ea phong c\u00e1ch thi\u1ebft k\u1ebf ngo\u00e0i chuy\u00ean v\u1ec1 logo \u0111\u1ec3 c\u00f3 m\u1ed9t logo c\u00f3 \u00fd ngh\u0129a v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi mua .<\/span><\/p>\n

B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng\u00a0 hi\u1ec7u<\/strong><\/span><\/p>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng t\u00f4ng gi\u1ecdng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o v\u00e0o thi\u00ean ch\u1ee9c, ng\u01b0\u1eddi mua v\u00e0 ngh\u00e0nh. \u0110\u00e2y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 ph\u1ea7n ti\u1ebfp x\u00fac v\u1edbi ng\u01b0\u1eddi mua v\u00e0 c\u00e1ch h\u1ecd v\u1ea5n \u0111\u00e1p b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u theo nhi\u1ec1u ki\u1ec3u. Vi\u1ec7c s\u1eed d\u1ee5ng t\u00f4ng gi\u1ecdng ph\u1ed1i h\u1ee3p v\u1edbi thi\u00ean ch\u1ee9c c\u00f9ng m\u1eabu s\u1ea3n ph\u1ea9m l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 ph\u1ea3i c\u00f3 s\u1ef1 t\u01b0\u01a1ng quan \u0111\u1ebfn nhau .<\/span><\/p>\n

B\u01b0\u1edbc 7: X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u theo elevator pitch<\/strong><\/span><\/p>\n

Elevator Pitch ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p t\u1ed1i gi\u1ea3n, s\u00fac t\u00edch nh\u01b0ng v\u1eabn di\u1ec5n gi\u1ea3i \u0111\u01b0\u1ee3c m\u1eabu s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n cung \u1ee9ng. B\u1ea1n c\u1ea7n ph\u1ea3i v\u1ea5n \u0111\u00e1p \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi \u201c B\u1ea1n l\u00e0 ai ? \u201d, \u201c B\u1ea1n cung \u1ee9ng c\u00e1i g\u00ec ? \u201d, \u201c T\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi ch\u0103m s\u00f3c \u0111\u1ebfn lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ? \u201d. <\/span><\/p>\n

Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1eddi c\u01a1 \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1eddi c\u01a1 ti\u1ebfp x\u00fac v\u1edbi ng\u01b0\u1eddi mua, do v\u1eady m\u00e0 b\u1ea1n n\u00ean l\u00e0m \u0111\u01a1n thu\u1ea7n v\u00e0 r\u00f5 r\u00e0ng nh\u1ea5t. B\u1ea1n n\u00ean ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 ng\u01b0\u1eddi mua nh\u1eadn \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p .<\/span><\/p>\n

B\u01b0\u1edbc 8: H\u00e3y \u0111\u1ec3 c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ecfa s\u00e1ng<\/strong><\/span><\/p>\n

Nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua ng\u00e0y c\u00e0ng cao b\u1edfi h\u1ecd kh\u00f4ng ch\u1ec9 mua lo\u1ea1i s\u1ea3n ph\u1ea9m v\u1edbi nguy\u00ean do l\u00e0 h\u1ecd c\u1ea7n n\u00f3 m\u00e0 nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3 sinh ra l\u00e0 \u0111\u1ec3 d\u00e0nh cho h\u1ecd. Ch\u00ednh do \u0111\u00f3 m\u00e0 h\u00e3y t\u1ea1o cho nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh c\u00f3 m\u1ed9t \u201c \u0111\u1eadm c\u00e1 t\u00ednh \u201d \u0111\u1ec3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c m\u1ed9t t\u1eadp ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng nh\u1ea5t .<\/span><\/p>\n

B\u01b0\u1edbc 9: M\u1ecdi v\u1ea5n \u0111\u1ec1 khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u1edbi nhau<\/strong><\/span><\/p>\n

Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng khi n\u00e0o c\u00f3 \u0111i\u1ec3m k\u1ebft th\u00fac, do v\u1eady m\u00e0 n\u00f3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c Open m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u00ecn, nghe, \u0111\u1ecdc .<\/span><\/p>\n

B\u01b0\u1edbc 10: Trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

N\u1ebfu nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 s\u1ef1 ph\u1ea3n h\u1ed3i hay ph\u00e0n n\u00e0n c\u1ee7a ng\u01b0\u1eddi mua th\u00ec b\u1ea1n n\u00ean gi\u1eef nguy\u00ean n\u00f3. B\u1edfi n\u1ebfu b\u1ea1n li\u00ean t\u1ee5c \u0111\u1ed5i kh\u00e1c v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 nh\u01b0 nhau th\u00ec ng\u01b0\u1eddi mua s\u1ebd c\u1ea3m th\u1ea5y ho\u1ea3ng s\u1ee3 kh\u00f4ng bi\u1ebft \u0111\u00e2u m\u1edbi l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1eadt c\u1ee7a doanh nghi\u1ec7p .<\/span><\/p>\n

B\u01b0\u1edbc 11: L\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u trung th\u00e0nh nh\u1ea5t<\/strong><\/span><\/p>\n

Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec ch\u00ednh b\u1ea1n v\u00e0 \u0111\u1ed3ng \u0111\u1ed9i ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 h\u1ebft m\u00ecnh trong vi\u1ec7c ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u1ebfn c\u00f4ng ch\u00fang. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 ng\u01b0\u1eddi mua ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 y\u00ean t\u00e2m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p b\u1ea1n .<\/span><\/p>\n

\ud83d\udc49\ud83d\udc49\ud83d\udc49 Xem th\u00eam v\u1ec1 Kh\u00f3a h\u1ecdc Digital Marketing H\u00e0 N\u1ed9i danh ti\u1ebfng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/span><\/p>\n

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Xem th\u00eam: Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u1edbi 8 quy t\u1eafc b\u1ea5t bi\u1ebfn<\/a><\/span><\/p>\n<\/div>\n

Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u1eddi \u0111\u1ea1i s\u1ed1<\/strong><\/span><\/h2>\n

\u0110\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 cung \u1ee9ng nhu y\u1ebfu ph\u00e2n bi\u1ec7t c\u1ee7a ng\u01b0\u1eddi mua, nh\u1eefng ng\u01b0\u1eddi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i bi\u1ebft nh\u1eefng xu th\u1ebf sau :<\/span><\/p>\n