{"id":1333,"date":"2022-03-13T06:57:40","date_gmt":"2022-03-13T06:57:40","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-thuong-hieu-ca-nhan-tren-mang-xa-hoi-1647154654"},"modified":"2023-04-19T05:05:26","modified_gmt":"2023-04-19T05:05:26","slug":"xay-dung-thuong-hieu-ca-nhan-4","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-thuong-hieu-ca-nhan-4\/","title":{"rendered":"B\u00ed k\u00edp x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"
Khi x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng h\u1ed9i nh\u1eadp v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng t\u0103ng tr\u01b0\u1edfng th\u00ec truy\u1ec1n th\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i con ng\u01b0\u1eddi l\u1ea1i c\u00e0ng \u0111\u01b0\u1ee3c t\u00f4n vinh h\u01a1n khi n\u00e0o h\u1ebft. V\u00e0 \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fac ta t\u1ef1 \u0111\u1eb7t ra cho m\u00ecnh c\u00e2u h\u1ecfi r\u1eb1ng : \u201c L\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean M\u1ea1ng x\u00e3 h\u1ed9i ( MXH ) ? \u201d .<\/span><\/p>\n <\/span><\/p>\n X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft<\/strong><\/span><\/p>\n Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n n\u00f3i \u0111\u01a1n thu\u1ea7n \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e2u v\u1ea5n \u0111\u00e1p cho c\u00e2u h\u1ecfi \u201c B\u1ea1n l\u00e0 ai ? \u201d trong m\u1eaft ng\u01b0\u1eddi kh\u00e1c g\u1ed3m c\u00f3 ngo\u1ea1i h\u00ecnh, t\u00ednh c\u00e1ch, ngh\u1ec1 nghi\u1ec7p, th\u00e1i \u0111\u1ed9 s\u1ed1ng v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 ng\u01b0\u1eddi \u0111\u00f3 g\u00f3p ph\u1ea7n cho x\u00e3 h\u1ed9i, \u2026 .<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n?<\/strong><\/span><\/p>\n B\u1ea1n \u0111ang \u0111\u1ecdc: B\u00ed k\u00edp x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/span><\/p>\n<\/div>\n <\/span><\/p>\n MXH l\u00e0 v\u00f9ng \u0111\u1ea5t th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc, t\u1ea1o \u0111i\u1ec3m nh\u1ea5n c\u00e1 nh\u00e2n ri\u00eang<\/strong><\/span><\/p>\n Vi\u1ec7c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 m\u1ed9t vi\u1ec7c r\u1ea5t l\u00e0 quan tr\u1ecdng v\u00e0 thi\u1ebft y\u1ebfu so v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a m\u1ed7i con ng\u01b0\u1eddi. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 nh\u01b0 th\u1eddi nay th\u00ec vi\u1ec7c bi\u1ec3u l\u1ed9 \u0111\u1eadm ch\u1ea5t ng\u1ea7u, b\u1ea3n l\u0129nh c\u1ee7a b\u1ea3n th\u00e2n l\u00ean MXH l\u1ea1i c\u00e0ng \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng online l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap con ng\u01b0\u1eddi thi\u1ebft l\u1eadp truy\u1ec1n th\u1ed1ng c\u00e1 nh\u00e2n v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt trong vi\u1ec7c l\u00e0m c\u0169ng nh\u01b0 \u0111\u1eddi s\u1ed1ng. C\u00f3 l\u1ebd do \u0111\u00f3 m\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u1ea1i ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n khi n\u00e0o h\u1ebft do v\u00f4 s\u1ed1 quy\u1ec1n l\u1ee3i m\u00e0 n\u00f3 mang l\u1ea1i cho ch\u00ednh t\u1ea5t c\u1ea3 ch\u00fang ta nh\u01b0 :<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o th\u00eam nhi\u1ec1u m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c trong c\u00f4ng vi\u1ec7c?<\/strong><\/span><\/p>\n Nh\u01b0ng b\u1ea1n kh\u00f4ng h\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n trong ng\u00e0y m\u1ed9t ng\u00e0y hai m\u00e0 n\u00f3 y\u00ean c\u1ea7u s\u1ef1 n\u1ed7 l\u1ef1c li\u00ean t\u1ee5c v\u00e0 s\u1ef1 t\u00edch h\u1ee3p \u0111\u00fang \u0111\u1eafn c\u1ee7a nh\u1eefng gi\u1ea3i ph\u00e1p. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00edt quan t\u00e2m s\u1ebd gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean MXH .<\/span><\/p>\n \u0110\u1ecbnh h\u00ecnh \u0111\u1eadm ch\u1ea5t ng\u1ea7u, s\u1edf tr\u01b0\u1eddng c\u1ee7a b\u1ea3n th\u00e2n m\u00ecnh<\/strong><\/span><\/p>\n <\/span><\/p>\n Hi\u1ec3u r\u00f5 b\u1ea3n th\u00e2n m\u00ecnh l\u00e0 ai?<\/strong><\/span><\/p>\n \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc ti\u00ean phong b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft m\u00ecnh l\u00e0 ai. H\u00e3y nh\u1eafm m\u1eaft l\u1ea1i v\u00e0 t\u00e2m l\u00fd v\u1ec1 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh. V\u00e0 h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n r\u1eb1ng :<\/span><\/p>\n Xem th\u00eam: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 10 b\u01b0\u1edbc gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng Branding t\u1eeb s\u1ed1 0<\/a><\/span><\/p>\n<\/div>\n<\/li>\n H\u00e3y n\u1ed7 l\u1ef1c t\u00e2m l\u00fd v\u00e0 t\u00ecm ra c\u00e2u v\u1ea5n \u0111\u00e1p \u0111\u00fang m\u1ef1c nh\u1ea5t. Ch\u1ec9 khi b\u1ea1n bi\u1ebft m\u00ecnh mu\u1ed1n g\u00ec v\u00e0 k\u1ef3 v\u1ecdng tr\u1edf th\u00e0nh ai th\u00ec m\u1edbi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm ra con \u0111\u01b0\u1eddng \u0111\u00fang \u0111\u1eafn cho m\u00ecnh \u0111\u01b0\u1ee3c. C\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean MXH l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng d\u00e0i v\u00e0 t\u1ed1n r\u1ea5t nhi\u1ec1u s\u1ee9c l\u1ef1c lao \u0111\u1ed9ng ch\u1ec9 khi b\u1ea1n th\u1ef1c s\u1ef1 \u0111am m\u00ea v\u00e0 n\u1ed7 l\u1ef1c v\u1edbi nh\u1eefng g\u00ec b\u1ea1n theo \u0111u\u1ed5i th\u00ec m\u1edbi g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u qu\u1ea3 ng\u1ecdt v\u00e0 c\u00f3 s\u1ef1 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc v\u1eefng ch\u1eafc .<\/span><\/p>\n Ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong n\u1ed9i dung l\u1eddi n\u00f3i v\u00e0 h\u00e0nh vi tr\u00ean MXH<\/strong><\/span><\/p>\n M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t kho\u1ea3ng tr\u1ed1ng \u1ea3o v\u00e0 tr\u1ecdn v\u1eb9n kh\u00f4ng t\u00ednh ti\u1ec1n th\u1ebf n\u00ean vi\u1ec7c ng\u01b0\u1eddi kh\u00e1c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 khai th\u00e1c th\u00f4ng tin c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t \u0111i\u1ec1u thu\u1eadn ti\u1ec7n. M\u1ed9t m\u1eb7t n\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n show ra nh\u1eefng \u0111\u1eadm c\u00e1 t\u00ednh v\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a b\u1ea1n th\u00e2n, m\u1eb7t kh\u00e1c s\u1ebd l\u00e0 c\u00e1i c\u1edb \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c soi m\u00f3i v\u1ec1 \u0111\u1eddi t\u01b0 v\u00e0 \u0111\u1eddi s\u1ed1ng c\u1ee7a b\u1ea1n. M\u1ea1ng x\u00e3 h\u1ed9i v\u1ed1n d\u0129 l\u00e0 con dao 2 l\u01b0\u1ee1i th\u1ebf n\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u su\u1ea5t cao t\u1ea5t c\u1ea3 ch\u00fang ta c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong ng\u00f4n t\u1eeb v\u00e0 h\u00e0nh vi, x\u00e2y d\u1ef1ng m\u1ed9t phong th\u00e1i s\u1ed1ng t\u00edch c\u1ef1c v\u00e0 \u0111\u00fang m\u1ef1c .<\/span><\/p>\n Trung th\u1ef1c v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi m\u1ecdi ng\u01b0\u1eddi<\/strong><\/span><\/p>\n <\/span><\/p>\n Ch\u00eca kh\u00f3a c\u1ee7a th\u00e0nh c\u00f4ng l\u00e0 s\u1ef1 trung th\u1ef1c, tin t\u01b0\u1edfng<\/strong><\/span><\/p>\n S\u1ef1 tin c\u1eady l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 thi\u1ebft y\u1ebfu trong c\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. S\u1ebd kh\u00f4ng m\u1ed9t ai nghe b\u1ea1n n\u00f3i n\u1ebfu t\u1ed5ng th\u1ec3 nh\u1eefng \u0111i\u1ec1u b\u1ea1n show ra v\u1edbi h\u1ecd t\u1ed5ng th\u1ec3 ch\u1ec9 l\u00e0 gi\u1ea3 d\u1ed1i. M\u1eb7c d\u00f9 m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t kho\u1ea3ng tr\u1ed1ng \u1ea3o nh\u01b0ng h\u00e3y lu\u00f4n l\u00e0 ch\u00ednh b\u1ea1n v\u00e0 ch\u00e2n th\u1ef1c v\u1edbi b\u1ea3n th\u00e2n m\u00ecnh. B\u1edfi v\u00ec khi t\u1ea5t c\u1ea3 ch\u00fang ta ch\u1ec9 m\u00e3i ch\u1ea1y theo nh\u1eefng th\u1ee9 kh\u00f4ng thu\u1ed9c v\u1ec1 m\u00ecnh m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 s\u1ebd khi\u1ebfn b\u1ea1n nh\u00e0m ch\u00e1n v\u00e0 stress. Ng\u01b0\u1eddi d\u00f9ng MXH th\u1eddi nay c\u0169ng v\u00f4 c\u00f9ng m\u01b0u tr\u00ed h\u1ecd bi\u1ebft c\u00e1i g\u00ec l\u00e0 th\u1eadt, c\u00e1i g\u00ec l\u00e0 \u1ea3o ? Th\u1ebf n\u00ean c\u1ee9 h\u00e3y trung th\u1ef1c .<\/span><\/p>\n \u1ea2nh Avatar : Nghi\u00eam t\u00fac v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi vi\u1ec7c l\u00e0m c\u1ee7a b\u1ea3n th\u00e2n<\/strong><\/span><\/p>\n \u0110i\u1ec1u ti\u00ean phong khi\u1ebfn b\u1ea1n b\u1ecb l\u00f4i cu\u1ed1n khi follow m\u1ed9t ai \u0111\u00f3 ch\u1eafc nh\u01b0 \u0111inh 100 % \u0111\u00f3 l\u00e0 avatar. H\u00e3y th\u1ef1c s\u1ef1 trang nghi\u00eam trong vi\u1ec7c l\u1ef1a ch\u1ecdn \u1ea3nh \u0111\u1ea1i di\u1ec7n thay m\u1eb7t c\u1ee7a m\u00ecnh v\u00ec \u0111\u00f3 s\u1ebd l\u00e0 nh\u1eefng \u0111i\u1ec1u ti\u00ean phong ng\u01b0\u1eddi kh\u00e1c nh\u00ecn nh\u1eadn v\u1ec1 b\u1ea1n v\u00e0 t\u1ef1 h\u1ecfi c\u00f3 n\u00ean theo d\u00f5i b\u1ea1n hay kh\u00f4ng ?. L\u01b0u \u00fd \u0111\u1eebng n\u00ean bi\u1ebfn h\u00f3a \u1ea3nh \u0111\u1ea1i di\u1ec7n thay m\u1eb7t li\u00ean t\u1ee5c v\u00ec nh\u1eefng ng\u01b0\u1eddi b\u1ea1n m\u1edbi s\u1ebd kh\u00f3 nh\u1eadn ra v\u00e0 kh\u00f4ng chuy\u00ean nghi\u1ec7p .<\/span><\/p>\n C\u1eadp nh\u1eadt Profile \u0111\u00fang chu\u1ea9n v\u1edbi nh\u1eefng g\u00ec b\u1ea1n l\u00e0m<\/strong><\/span><\/p>\n <\/span><\/p>\n Trung th\u1ef1c v\u1edbi profile c\u1ee7a b\u1ea1n<\/strong><\/span><\/p>\n H\u00e3y trung th\u1ef1c v\u1edbi nh\u1eefng g\u00ec b\u1ea1n vi\u1ebft \u1edf ph\u1ea7n Profile c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. Profile l\u00e0 m\u1ed9t \u0111i\u1ec1u r\u1ea5t d\u1ec5 ph\u00e1t hi\u1ec7n ra th\u1ebf n\u00ean n\u1ebfu b\u1ea1n vi\u1ebft kh\u00f4ng ch\u00ednh x\u00e1c v\u00e0 t\u00e2ng b\u1ed1c kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh l\u00ean qu\u00e1 cao s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi d\u00e0nh cho b\u1ea1n.<\/span><\/p>\nTh\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ( Personal Brand ) l\u00e0 g\u00ec ?<\/strong><\/span><\/h2>\n
T\u1ea1i sao n\u00ean coi tr\u1ecdng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ?<\/strong><\/span><\/h2>\n
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B\u00ed k\u00edp x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/span><\/h2>\n
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L\u00e0m sao \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c tin y\u00eau ?<\/strong><\/span><\/h2>\n