{"id":1337,"date":"2022-03-13T08:33:42","date_gmt":"2022-03-13T08:33:42","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-thuong-hieu-doanh-nghiep-1647160416"},"modified":"2023-04-19T05:04:16","modified_gmt":"2023-04-19T05:04:16","slug":"xay-dung-thuong-hieu-doanh-nghiep-1647160416","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-thuong-hieu-doanh-nghiep-1647160416\/","title":{"rendered":"5 B\u01b0\u1edbc x\u1eady d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p m\u1edbi th\u00e0nh c\u00f4ng"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">* * * * * * * * *X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 nh\u01b0ng n\u1ebfu b\u1ea1n hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u00fang 5 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y, Appwe tin th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p b\u1ea1n s\u1ebd s\u1edbm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua ti\u1ebfp \u0111\u00f3n .<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>1. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p\u00a0l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><img decoding=\"async\" src=\"https:\/\/appwe.vn\/upload\/blogs\/images\/appwe\/blog\/xay-dung-thuong-hieu\/avt.png\" alt=\"th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?\" \/><\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 115%;\">B\u1ea1n \u0111ang \u0111\u1ecdc: <a title=\"5 B\u01b0\u1edbc x\u1eady d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p m\u1edbi th\u00e0nh c\u00f4ng\" href=\"https:\/\/migoda.vn\/xay-dung-thuong-hieu-doanh-nghiep-1647160416\" target=\"_blank\" rel=\"bookmark noopener\">5 B\u01b0\u1edbc x\u1eady d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p m\u1edbi th\u00e0nh c\u00f4ng<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/span><br \/>\n<span style=\"font-size: 115%;\">Th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 quy tr\u00ecnh g\u1ed3m c\u00f3 t\u1ea1o ra m\u1ed9t c\u00e1i t\u00ean, h\u00ecnh \u1ea3nh cho lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong t\u00e2m l\u00fd ng\u01b0\u1eddi mua, \u0111a ph\u1ea7n tr\u1ea3i qua nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh \u0111\u1ed3ng \u0111i\u1ec7u ng\u1eb7t ngh\u00e8o. N\u00f3i c\u00e1ch kh\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi nh\u00ecn v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n .<\/span><br \/>\n<span style=\"font-size: 115%;\">\u0110\u1ec3 c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn t\u1edbi ng\u01b0\u1eddi mua nh\u1eefng doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u su\u1ea5t cao v\u00e0 li\u00ean t\u1ee5c. \u0110i\u1ec3n h\u00ecnh nh\u01b0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shoppe, Ladaza, &#8230; V\u1eady x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec ?<\/span><br \/>\n<span style=\"font-size: 115%;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p ( Branding ) l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng gi\u1ea3i ph\u00e1p marketing v\u00e0 truy\u1ec1n th\u00f4ng online \u0111\u1ec3 gi\u00fap ph\u00e2n bi\u1ec7t m\u1ed9t c\u00f4ng ty ho\u1eb7c lo\u1ea1i s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u, v\u1edbi m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng v\u0129nh vi\u1ec5n trong t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi mua .<\/span><br \/>\n<span style=\"font-size: 115%;\">C\u00e1c t\u00e1c nh\u00e2n ch\u00ednh t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng thi\u1ebfu g\u1ed3m c\u00f3 truy\u1ec1n th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u ( v\u00ed d\u1ee5 nh\u01b0 tr\u1ea3i qua logo v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ), nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><img decoding=\"async\" src=\"https:\/\/appwe.vn\/upload\/blogs\/images\/appwe\/blog\/xay-dung-thuong-hieu\/anh2-xay-dung-thuong-hieu.jpg\" alt=\"m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u1edbn tr\u00ean qu\u1ed1c t\u1ebf<\/span><br \/>\n<span style=\"font-size: 115%;\">Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p t\u1ea1o ra hi\u1ec7u qu\u1ea3 kh\u1ea3 quan trong thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i h\u01a1n v\u1edbi ng\u01b0\u1eddi mua gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u0103ng doanh thu kh\u00f4ng thay \u0111\u1ed5i, mang l\u1ea1i nhi\u1ec1u d\u1ef1 \u00e1n B\u1ea5t \u0110\u1ed9ng S\u1ea3n h\u01a1n, ra m\u1eaft truy\u1ec1n mi\u1ec7ng v\u00e0 thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng t\u00ean tu\u1ed5i cho nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n .<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>2. Vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng .<\/strong><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 115%;\"><strong>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p :<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i m\u1ee5c ti\u00eau nh\u1eadn di\u1ec7n \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c gi\u1ea3i quy\u1ebft v\u00e0 x\u1eed l\u00fd lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c truy l\u00f9ng ngu\u1ed3n g\u1ed1c c\u1ee7a lo\u1ea1i s\u1ea3n ph\u1ea9m. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng thu\u1eadn ti\u1ec7n v\u00e0 s\u00e2u r\u1ed9ng h\u01a1n ngay c\u1ea3 khi \u0111\u00f3 l\u00e0 m\u1ed9t ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m &amp; h\u00e0ng h\u00f3a m\u1edbi ( v\u00ed d\u1ee5 nh\u01b0 Gucci, Zara, HM \u2026 ) ; t\u1ea1o ra th\u1eddi c\u01a1 x\u00e2m nh\u1eadp v\u00e0 s\u1edf h\u1eefu th\u1ecb tr\u01b0\u1eddng so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh .<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 115%;\"><strong>\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ( ng\u01b0\u1eddi mua ) :<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 nhanh g\u1ecdn c\u0169ng nh\u01b0 l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u00f3a quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng mua m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi mua, g\u00f3p th\u00eam ph\u1ea7n t\u1ea1o ra m\u1ed9t gi\u00e1 tr\u1ecb c\u00e1 th\u1ec3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ed9t c\u1ea3m x\u00fac sang tr\u1ecdng v\u00e0 qu\u00fd ph\u00e1i v\u00e0 \u0111\u01b0\u1ee3c t\u00f4n vinh. Hay th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c hay n\u1ed5i ti\u1ebfng s\u1ebd l\u00e0m gi\u1ea3m lo ng\u1ea1i v\u1ec1 r\u1ee7i ro \u0111\u00e1ng ti\u1ebfc khi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng .<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>3. C\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc qua 5 b\u01b0\u1edbc :<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">T\u1eeb nh\u1eefng vai tr\u00f2 v\u00e0 gi\u00e1 tr\u1ecb to l\u1edbn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ch\u1eafc r\u1eb1ng b\u1ea1n \u0111ang ch\u0103m s\u00f3c t\u1edbi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra m\u1ed9t Brand cho ri\u00eang m\u00ecnh ? B\u1ea1n c\u0169ng \u0111ang t\u1ef1 h\u1ecfi n\u00ean kh\u1edfi \u0111\u1ea7u t\u1eeb \u0111\u00e2u ? H\u00e3y c\u00f9ng Appwe t\u00ecm hi\u1ec3u th\u00eam nh\u1eefng b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn cho c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc !<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>B\u01b0\u1edbc 1 : T\u1ea1o m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u00e3i cho th\u01b0\u01a1ng hi\u1ec7u .<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u, n\u00f3 nh\u01b0 m\u1ed9t n\u1ec1n m\u00f3ng \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1edbi ng\u01b0\u1eddi mua. T\u1ea1o n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 nh\u1eefng g\u00ec :<\/span><br \/>\n<span style=\"font-size: 115%;\">&#8211; B\u1ed9 nh\u1eadn di\u1ec7n c\u01a1 b\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ( Brand Attributes ) : Logo, m\u00e0u ch\u1ee7 y\u1ebfu, card visit, \u0111\u1eb7c th\u00f9 nh\u1eadn d\u1ea1ng, \u2026 gi\u00fap h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111\u1ed9c l\u1ea1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><img decoding=\"async\" src=\"https:\/\/appwe.vn\/upload\/blogs\/images\/appwe\/blog\/xay-dung-thuong-hieu\/anh5-xay-dung-thuong-hieu.jpg\" alt=\"B\u1ed9 nh\u1eadn di\u00ean th\u01b0\u01a1ng hi\u1ec7u\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u .<\/span><br \/>\n<span style=\"font-size: 115%;\">&#8211; T\u1ea1o ra nh\u1eefng L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u ( Brand Benefits ) : 2 quy\u1ec1n l\u1ee3i thu\u1eadn ti\u1ec7n mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 quy\u1ec1n l\u1ee3i l\u00fd t\u00ednh v\u00e0 quy\u1ec1n l\u1ee3i c\u1ea3m t\u00ednh. Mu\u1ed1n c\u00f3 quy\u1ec1n l\u1ee3i l\u00fd t\u00ednh b\u1ea1n c\u1ea7n ph\u1ea3i \u0111i t\u00ecm s\u1ef1 \u0111\u1ed9c l\u1ea1 \u1edf nh\u1eefng n\u00e9t \u0111\u1eb7c tr\u01b0ng, hay \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u1ed9t m\u1eabu s\u1ea3n ph\u1ea9m, trong khi quy\u1ec1n l\u1ee3i c\u1ea3m t\u00ednh s\u1ed1ng s\u00f3t \u0111a ph\u1ea7n d\u1ef1a tr\u00ean g\u00f3c nh\u00ecn t\u00e2m \u00fd, \u0111\u01a1n c\u1eed l\u00e0 nh\u1eefng nh\u00ecn nh\u1eadn v\u1ec1 m\u1eb7t c\u1ea3m h\u1ee9ng so v\u1edbi m\u1eabu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 .<\/span><br \/>\n<span style=\"font-size: 115%;\">&#8211; T\u1ea1o d\u1ef1ng Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u ( Brand Beliefs ) : T\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng h\u1ec1 b\u1ecf l\u1ee1 Ni\u1ec1m tin t\u1eeb ng\u01b0\u1eddi mua. Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng t\u1edbi l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi mua l\u00e0 c\u00e1ch b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi mua, \u0111\u1ed3ng c\u1ea3m t\u00e2m t\u01b0 nguy\u1ec7n v\u1ecdng, nguy\u1ec7n v\u1ecdng v\u00e0 cung \u1ee9ng nhu y\u1ebfu c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o .<\/span><br \/>\n<span style=\"font-size: 115%;\">&#8211; T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ( Brand Personalization ) : Gi\u1ed1ng nh\u01b0 t\u00ednh c\u00e1ch con ng\u01b0\u1eddi nh\u01b0ng c\u00f3 ph\u1ea7n \u00edt ph\u1ee9c t\u1ea1p h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u mang trong m\u00ecnh nh\u1eefng t\u00ednh c\u00e1ch, \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u1edf nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc \u2013 r\u1ea5t \u0111\u1eadm c\u00e1 t\u00ednh, \u0111\u1ed9c l\u1ea1 .<\/span><br \/>\n<span style=\"font-size: 115%;\">&#8211; T\u00ednh ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u ( Brand Essence ) : \u0111\u1eb7c th\u00f9 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng s\u00f3t trong t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi mua. N\u00f3 b\u1ed9c l\u1ed9 n\u0103ng l\u01b0\u1ee3ng c\u1ed1t l\u00f5i, l\u1ee3i th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng v\u00e0 gi\u00e1 tr\u1ecb v\u00e0 th\u01b0\u1eddng l\u00e0 nh\u1eefng c\u00e2u slogan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u00e2u truy\u1ec7n \u00fd ngh\u0129a tr\u1ea3i qua th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>B\u01b0\u1edbc 2 : X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u .<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/appwe.vn\/upload\/blogs\/images\/appwe\/blog\/xay-dung-thuong-hieu\/anh1-xay-dung-thuong-hieu.jpg\" alt=\"\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/span><br \/>\n<span style=\"font-size: 115%;\">X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p trong t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay n\u00f3i c\u00e1ch kh\u00e1c x\u00e1c l\u1eadp ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd nh\u1edb g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y s\u1ebd kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc ch\u1eafn m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 ch\u1ee9ng minh v\u00e0 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ee9c t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00f4ng ty v\u1edbi th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh ngay trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf nh\u00e3n hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. N\u00ean t\u1ea1o cho Brand m\u1ed9t h\u00ecnh \u1ea3nh ri\u00eang, c\u00f3 n\u00e9t ri\u00eang t\u00e1ch bi\u1ec7t, gi\u00fap kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i.<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 115%;\">Xem th\u00eam: <a title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" href=\"https:\/\/migoda.vn\/xay-dung-thuong-hieu-1647146014\" target=\"_blank\" rel=\"bookmark noopener\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/p>\n<\/div>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>B\u01b0\u1edbc 3 : X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p .<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Sau khi c\u00f3 n\u1ec1n m\u00f3ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd m\u1edf m\u00e0n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch cho th\u01b0\u01a1ng hi\u1ec7u. Tr\u01b0\u1edbc ti\u00ean c\u1ea7n \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi v\u00e0 v\u1ea5n \u0111\u00e1p m\u1ed9t s\u1ed1 \u00edt c\u00e2u h\u1ecfi nh\u01b0 : qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u \u1edf \u0111\u00e2u, marketing th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch n\u00e0o ? L\u00e0m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ? K\u00eanh n\u00e0o ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap ph\u00e2n ph\u1ed1i m\u1ed9t ph\u1ea7n k\u1ebf ho\u1ea1ch ? C\u1ea7n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u trong bao l\u00e2u ? khi n\u00e0o c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p ? &#8230;<\/span><br \/>\n<span style=\"font-size: 115%;\">Khi v\u1ea5n \u0111\u00e1p xong nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 tr\u00ean \u0111\u1ec3 xu th\u1ebf \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh, gi\u1edd l\u00e0 l\u00fac b\u1ea1n \u0111\u01b0a ra tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch cho th\u01b0\u01a1ng hi\u1ec7u : \u0111\u01b0a ra ti\u1ec1m n\u0103ng k\u1ebf ho\u1ea1ch, ng\u00e2n s\u00e1ch c\u1ee7a t\u1eebng k\u00ec, k\u1ebf ho\u1ea1ch t\u0103ng c\u01b0\u1eddng s\u1ea3n ph\u1ea3m \/ d\u1ecbch v\u1ee5 m\u1edbi theo qu\u00fd .<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>B\u01b0\u1edbc 4 : \u0110\u01b0a th\u01b0\u01a1ng hi\u1ec7u t\u1edbi ng\u01b0\u1eddi d\u00f9ng qua ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o .<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/appwe.vn\/upload\/blogs\/images\/appwe\/blog\/xay-dung-thuong-hieu\/anh4-xay-dung-thuong-hieu.jpg\" alt=\"truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/span><br \/>\n<span style=\"font-size: 115%;\">K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng online s\u1ebd \u0111\u01b0\u1ee3c m\u1edf m\u00e0n ngay khi c\u00f3 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u1ef1c thi m\u1ed9t ti\u1ebfn tr\u00ecnh g\u1ed3m c\u00f3 6 b\u01b0\u1edbc h\u1ea7u h\u1ebft sau \u0111\u00e2y : \u0110\u1ecbnh d\u1ea1ng c\u00f4ng ch\u00fang ti\u1ec1m n\u0103ng, x\u00e1c l\u1eadp ti\u1ec1m n\u0103ng truy\u1ec1n th\u00f4ng online, phong c\u00e1ch thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p, l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng online, x\u00e1c l\u1eadp ng\u00e2n s\u00e1ch K\u1ebf ho\u1ea1ch g\u1ed3m c\u00f3 th\u00e1ng n\u00e0o ti\u00eau bao nhi\u00eau ti\u1ec1n, quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng v\u1ec1 m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u1edf \u0111\u1ea7u cu\u1ed1i ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 ch\u1ecdn .<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>B\u01b0\u1edbc 5 : \u0110\u00e1nh gi\u00e1 t\u00e1c d\u1ee5ng ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ecbnh k\u1ef3 .<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Sau m\u1ed7i qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o, c\u1ea7n c\u00f3 s\u1ef1 gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t cao c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng online \u0111\u1ec3 c\u00f3 s\u1ef1 hi\u1ec7u ch\u1ec9nh k\u1ecbp th\u1eddi .<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 115%;\">C\u00e1c th\u00f4ng tin th\u01b0\u1eddng ph\u1ea3i \u0111\u01b0\u1ee3c t\u00edch l\u0169y g\u1ed3m c\u00f3 :<\/span><\/li>\n<li><span style=\"font-size: 115%;\">C\u00f3 bao nhi\u00eau % ng\u01b0\u1eddi bi\u1ebft t\u1edbi th\u01b0\u01a1ng hi\u1ec7u ( brand awareness ) ?<\/span><\/li>\n<li><span style=\"font-size: 115%;\">H\u1ecd c\u00f3 m\u1ed1i li\u00ean h\u1ec7 \/ nh\u1eadn x\u00e9t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u1ebf n\u00e0o ?<\/span><\/li>\n<li><span style=\"font-size: 115%;\">H\u1ecd ghi nh\u1edb \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m n\u00e0o<\/span><\/li>\n<li><span style=\"font-size: 115%;\">C\u00f3 bao nhi\u00eau % ng\u01b0\u1eddi d\u00f9ng th\u1eed lo\u1ea1i s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u ?<\/span><\/li>\n<li><span style=\"font-size: 115%;\">C\u00f3 bao nhi\u00eau % ng\u01b0\u1eddi li\u00ean t\u1ee5c d\u00f9ng sau l\u1ea7n d\u00f9ng th\u1eed ?<\/span><\/li>\n<li><span style=\"font-size: 115%;\">C\u00f3 bao nhi\u00eau % ng\u01b0\u1eddi ra m\u1eaft cho ng\u01b0\u1eddi kh\u00e1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/appwe.vn\/upload\/blogs\/images\/appwe\/blog\/xay-dung-thuong-hieu\/anh3-xay-dung-thuong-hieu.jpg\" alt=\"x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p hi\u1ec7u su\u1ea5t cao<\/span><br \/>\n<span style=\"font-size: 115%;\">X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi mua bi\u1ebft t\u1edbi kh\u00f4ng ph\u1ea3i m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u l\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc, c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t quy tr\u00ecnh d\u00e0i v\u00e0 li\u00ean t\u1ee5c \u0111\u01b0a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1edbi ng\u01b0\u1eddi mua. H\u00e3y ki\u00ean tr\u00ec x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi mua h\u1ecd ch\u1eafc nh\u01b0 \u0111inh s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u201c b\u1ea1n tri k\u1ef7 \u201d v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. R\u1ea5t mong v\u1edbi kinh nghi\u1ec7m tay ngh\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Appwe s\u1ebd gi\u00fap \u00edch \u0111\u01b0\u1ee3c cho doanh nghi\u1ec7p b\u1ea1n ! ! !<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Appwe &#8211; C\u00f4ng ty phong c\u00e1ch thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng, phong c\u00e1ch thi\u1ebft k\u1ebf App Mobile uy t\u00edn, ch\u1ea5t l\u01b0\u1ee3ng d\u00e0nh cho b\u1ea1n .<\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>tin t\u1ee9c li\u00ean h\u1ec7 :<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\">Website : https:\/\/migoda.vn\/<\/span><br \/>\n<span style=\"font-size: 115%;\">\u0111\u01b0\u1eddng d\u00e2y n\u00f3ng : 0818456969<\/span><br \/>\n<span style=\"font-size: 115%;\">Fanpage : Thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng gi\u00e1 r\u1ebb uy t\u00edn Th\u00e0nh Ph\u1ed1 H\u00e0 N\u1ed9i<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 115%;\"><strong>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/strong><\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 115%;\">Xem th\u00eam: <a title=\"Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 10 b\u01b0\u1edbc gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng Branding t\u1eeb s\u1ed1 0\" href=\"https:\/\/migoda.vn\/xay-thuong-hieu-1647140251\" target=\"_blank\" rel=\"bookmark noopener\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 10 b\u01b0\u1edbc gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng Branding t\u1eeb s\u1ed1 0<\/a><\/span><\/p>\n<p><span style=\"font-size: 115%;\">Xem th\u00eam: <a href=\"https:\/\/advertisingvietnam.com\/7-buoc-xay-dung-thuong-hieu-ca-nhan-bi-quyet-tro-thanh-nguoi-co-suc-anh-huong-trong-linh-vuc-cua-ban-p17132\" rel=\"nofollow noopener\" target=\"_blank\">7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/a><\/span><\/p>\n<p><span style=\"font-size: 110%;\">Ngu\u1ed3n: appwe.vn<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff; text-align: justify;\"><span style=\"font-size: 115%;\">Source: <a title=\"https:\/\/migoda.vn\" href=\"https:\/\/migoda.vn\/\" target=\"_blank\" rel=\"bookmark noopener\">https:\/\/migoda.vn<\/a> <\/span><br \/>\n<span style=\"font-size: 115%;\">Category: <a title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" href=\"https:\/\/migoda.vn\/category\/thong-tin-huu-ich\/xay-dung-thuong-hieu\" target=\"_blank\" rel=\"bookmark noopener\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>* * * * * * * * *X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 nh\u01b0ng n\u1ebfu b\u1ea1n hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u00fang 5 b\u01b0\u1edbc&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[36],"tags":[37],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1337"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=1337"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4304"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=1337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=1337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}