Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c tri\u1ec3n khai ho\u1eb7c c\u00e1 nh\u00e2n t\u1ea1o n\u00ean, \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn h\u1eefu h\u00ecnh, ho\u1eb7c v\u00f4 h\u00ecnh dung b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u01b0\u1edfng th\u1ee9c n\u00f3. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00e1i t\u00ean, m\u1ed9t c\u00e2u kh\u1ea9u hi\u1ec7u, m\u1ed9t h\u00ecnh t\u01b0\u1ee3ng. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 c\u1ea3m nh\u1eadn, ph\u00e2n bi\u1ec7t m\u1eabu s\u1ea3n ph\u1ea9m, ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p kh\u01a1i g\u1ee3i l\u00ean .<\/span><\/p><\/blockquote>\nC\u1ea3m x\u00fac c\u1ee7a m\u1ed7i ng\u01b0\u1eddi mua \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb nh\u1eadn th\u1ee9c c\u1ee7a ch\u00ednh h\u1ecd, \u0111\u01a1n c\u1eed h\u01a1n \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1c Neuron th\u1ea7n kinh trong b\u1ed9 n\u00e3o c\u1ee7a m\u1ed7i ng\u01b0\u1eddi .<\/span>
\nX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c ch\u1ee7 quan c\u1ee7a ng\u01b0\u1eddi mua tr\u1ea3i qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed nu\u00f4i d\u01b0\u1ee1ng c\u00f3 ch\u1ee7 \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p .<\/span>
\nQu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 li\u00ean t\u1ee5c truy\u1ec1n \u0111\u1ea1t t\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng tr\u1ea3i qua h\u00e0ng lo\u1ea1t c\u00e1c t\u00edn hi\u1ec7u \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng t\u1edbi t\u1ed5ng th\u1ec3 c\u00e1c gi\u00e1c quan, nh\u1eefng c\u00e1ch bi\u1ec3u l\u1ed9 th\u00f4ng d\u1ee5ng g\u1ed3m c\u00f3 ch\u1eef vi\u1ebft, h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh .<\/span>
\nGiai \u0111o\u1ea1n ti\u00ean phong trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ed9c l\u1ed9 \u0111i\u1ec1u n\u00e0y khi h\u1ea7u h\u1ebft m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u ngh\u0129 t\u1edbi vi\u1ec7c c\u1ea7n c\u00f3 m\u1ed9t phong c\u00e1ch thi\u1ebft k\u1ebf logo ( g\u1ed3m c\u00f3 ch\u1eef vi\u1ebft v\u00e0 h\u00ecnh \u1ea3nh ) .<\/span>
\nTi\u1ebfp theo \u0111\u00f3 l\u00e0 truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p qua nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i kh\u00e1c nhau, nh\u01b0 tr\u1ef1c ti\u1ebfp ( h\u1ed9i th\u1ea3o chi\u1ebfn l\u01b0\u1ee3c, s\u1ef1 ki\u1ec7n, tri\u1ec3n l\u00e3m \u2026 ) hay tr\u1ef1c tuy\u1ebfn ( Website, Facebook, Instagram \u2026 ) .. vv .<\/span>T\u1eeb \u0111\u00e2y doanh nghi\u1ec7p ho\u1eb7c c\u00e1 th\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u00f3 g\u1eafn t\u00ean th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c logo \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u kinh doanh th\u01b0\u01a1ng m\u1ea1i .<\/span>
\nTho\u1ea1t nghe th\u00ec \u0111\u01a1n thu\u1ea7n nh\u01b0 v\u1eady, nh\u01b0ng t\u1ea1i sao c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra, h\u1ecdc h\u1ecfi v\u00e0 g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ? n\u1ebfu \u0111\u01a1n thu\u1ea7n nh\u01b0 nh\u1eefng g\u00ec V\u0169 v\u1eeba san s\u1ebb th\u00ec c\u1ea7n k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m g\u00ec ? <\/span>L\u00fd do \u0111\u1ebfn t\u1eeb s\u1ef1 ph\u00e2n bi\u1ec7t c\u1ee7a ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111\u1ed9c l\u1ea1 v\u00e0 c\u00f3 v\u1ecb tr\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 th\u1eaft ch\u1eb7t trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi mua .<\/span>
\nV\u1ecb tr\u00ed trong nh\u1eadn th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap ng\u01b0\u1eddi mua g\u1ee3i nh\u1edb, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ec9 l\u1ec7 ng\u01b0\u1eddi mua mua l\u1ea1i m\u1eabu s\u1ea3n ph\u1ea9m ho\u1eb7c quy \u0111\u1ed5i ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi ch\u1ee7 .<\/span>
\nKh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi ch\u1ee7 l\u00e0 m\u1ed9t Fan H\u00e2m m\u1ed9 truy\u1ec1n b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng nhu y\u1ebfu l\u01b0\u01a1ng, khi \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi truy\u1ec1n b\u00e1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1eddi gian th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc nh\u1eadn th\u1ee9c li\u00ean ch\u1ee7 quan .<\/span>
\nNh\u1eadn th\u1ee9c li\u00ean ch\u1ee7 quan s\u1ebd nh\u01b0 m\u1ed9t v\u1ec7t d\u1ea7u loang, \u0111i\u1ec1u s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u s\u1ebd lan t\u1ecfa kh\u1eafp m\u1ecdi n\u01a1i .<\/span>
\nX\u00e9t v\u1ec1 th\u1ef1c ch\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 th\u1eadt, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a con ng\u01b0\u1eddi, l\u00e0 m\u1ed9t \u201c tr\u1eadt t\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng \u201d. Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap m\u1ecdi ng\u01b0\u1eddi tin c\u1eady, thanh to\u00e1n giao d\u1ecbch, tho\u1ea3 thu\u1eadn v\u1edbi nhau m\u1ed9t c\u00e1ch tr\u1eadt t\u1ef1, \u0111i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p, x\u00e3 h\u1ed9i t\u0103ng tr\u01b0\u1edfng .<\/span>
\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 ti\u1ec1n ho\u1eb7c c\u00e1c c\u00f4ng ty ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m h\u1eefu h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u thuy\u1ebft ph\u1ee5c c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft v\u00e0 tin c\u1eady r\u1eb1ng \u201c tr\u1eadt t\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng \u201d c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 gi\u00e1 tr\u1ecb cao th\u00ec ng\u01b0\u1eddi ch\u1ee7 s\u1edf h\u1eefu c\u00e0ng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc .<\/span>
\n>> Xem th\u00eam : Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 th\u1ec3 l\u00e0 g\u00ec ? 5 quy lu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 th\u1ec3 \u0111\u1ec9nh \u0111i\u1ec3m<\/span><\/p>\nT\u1ea1i sao x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng?<\/b><\/span><\/h2>\n<\/span><\/p>\nKh\u00f4ng s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng ngh\u0129a t\u01b0\u01a1ng quan v\u1edbi vi\u1ec7c doanh nghi\u1ec7p kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ed9c l\u1ea1 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u, \u0111i\u1ec1u n\u00e0y khi\u1ebfn doanh nghi\u1ec7p kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd quan t\u00e2m v\u00e0 th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 kinh doanh th\u01b0\u01a1ng m\u1ea1i d\u01b0\u1edbi trung b\u00ecnh ng\u00e0nh .<\/span><\/p>\nKh\u00f4ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m m\u1ee5c \u0111\u00edch chi\u1ebfm l\u1ea5y m\u1ed9t v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0m ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 ph\u00e2n bi\u1ec7t v\u00e0 kh\u00f4ng g\u1ee3i nh\u1edb khi h\u1ecd c\u00f3 nhu y\u1ebfu v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung \u1ee9ng .<\/span><\/p>\nTh\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 gia t\u00e0i t\u00edch g\u00f3p c\u1ee7a doanh nghi\u1ec7p, khi quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng h\u1ed9i \u0111\u1ed3ng ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi ch\u1ee7, nh\u1eefng ng\u01b0\u1eddi chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng \u1ee7ng h\u1ed9 nh\u1eefng s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o m\u1edbi, chi ti\u1ec1n mua m\u1eabu s\u1ea3n ph\u1ea9m m\u1edbi, thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi quen c\u00f9ng s\u1eed d\u1ee5ng m\u1eabu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i .<\/span><\/p>\nTh\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u0169ng quy \u0111\u1ed5i ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, khi h\u1ecd tin y\u00eau v\u00e0 mu\u1ed1n tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c ( nh\u00e0 b\u00e1n h\u00e0ng, nh\u01b0\u1ee3ng quy\u1ec1n, h\u1ee3p t\u00e1c \u2026 ) kinh doanh th\u01b0\u01a1ng m\u1ea1i ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd ( ho\u1eb7c ng\u01b0\u1eddi th\u00e2n quen ) s\u1eed d\u1ee5ng .<\/span><\/p>\nV\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, t\u1eeb trong nh\u1eadn th\u1ee9c, ng\u01b0\u1eddi mua s\u1ebd \u0111\u1eb7t c\u00e2u h\u1ecfi \u201c lo\u1ea1i s\u1ea3n ph\u1ea9m t\u1ed1t nh\u01b0 v\u1eady, t\u1ea1i sao m\u00ecnh kh\u00f4ng h\u1ee3p t\u00e1c ? \u201d, \u0111\u00f3 l\u00e0 th\u1eddi gian, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd .<\/span>
\n\u0110\u1ec3 chi\u1ebfm h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, V\u0169 m\u1eddi b\u1ea1n kh\u00e1m ph\u00e1 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, 8 qu\u00e1 tr\u00ecnh d\u01b0\u1edbi \u0111\u00e2y .<\/span><\/p>\nC\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi quy tr\u00ecnh 8 giai \u0111o\u1ea1n<\/b><\/span><\/h2>\n1. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i th\u1ee7
\n<\/b><\/span><\/h3>\n<\/span><\/p>\nB\u1ea1n kh\u00f4ng h\u1ec1 \u0111i t\u1edbi \u0111\u00edch n\u1ebfu kh\u00f4ng bi\u1ebft r\u00f5 con \u0111\u01b0\u1eddng m\u00ecnh s\u1ebd \u0111i, vi\u1ec7c x\u00e1c l\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t quy tr\u00ecnh \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng th\u00edch v\u1edbi ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p .<\/span><\/p>\n\n- \n
Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/b><\/span><\/h4>\n<\/li>\n<\/ul>\nC\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 x\u00e1c l\u1eadp th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, b\u1eb1ng s\u1ef1 nh\u1ea1y b\u00e9n v\u1ec1 kinh doanh th\u01b0\u01a1ng m\u1ea1i b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng ph\u1ed5 qu\u00e1t ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, \u0111i\u1ec1u b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y trong k\u1ebf ho\u1ea1ch kinh doanh th\u01b0\u01a1ng m\u1ea1i, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam 5 th\u1ecb tr\u01b0\u1eddng g\u1ed3m c\u00f3 :<\/span><\/p>\n\n- \n
Th\u1ecb tr\u01b0\u1eddng ph\u1ed5 qu\u00e1t<\/span><\/p>\n<\/li>\n- \n
Th\u1ecb tr\u01b0\u1eddng h\u1ed7n h\u1ee3p<\/span><\/p>\n<\/li>\n- \n
Th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng ph\u00e2n kh\u00fac (kinh doanh nhi\u1ec1u ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m)<\/span><\/p>\n<\/li>\n- \n
Th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng t\u1ec7p kh\u00e1ch h\u00e0ng (kinh doanh nhi\u1ec1u s\u1ea3n ph\u1ea9m)<\/span><\/p>\n<\/li>\n- \n
Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/span><\/p>\n<\/li>\n<\/ol>\n\n- \n
Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/span><\/h4>\n<\/li>\n<\/ul>\nSau khi x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng th\u00edch v\u1edbi ngu\u1ed3n l\u1ef1c, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng ch\u00e2n dung ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, m\u1eb7c d\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u00f3 nhi\u1ec1u gi\u1ea3i ph\u00e1p kh\u00e1c nhau, nh\u01b0ng h\u00e3y b\u1ea3o v\u1ec7 b\u1ea1n c\u00f3 t\u1ed1i thi\u1ec3u nh\u1eefng n\u1ed9i dung :<\/span><\/p>\n\n- \n
Gi\u1edbi t\u00ednh<\/span><\/p>\n<\/li>\n- \n
\u0110\u1ed9 tu\u1ed5i<\/span><\/p>\n<\/li>\n- \n
H\u00e0nh vi<\/span><\/p>\n<\/li>\n- \n
Nh\u00e2n kh\u1ea9u h\u1ecdc<\/span><\/p>\n<\/li>\n<\/ul>\n\n- \n
Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7<\/b><\/span><\/h4>\n<\/li>\n<\/ul>\nNghi\u00ean c\u1ee9u nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n h\u1eefu tr\u00ean th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m th\u00e2m th\u00fay, b\u1ea1n c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c th\u1eddi c\u01a1 v\u00e0 th\u1eed th\u00e1ch, r\u00e0o c\u1ea3n gia nh\u1eadp. Nh\u1eefng \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn bao qu\u00e1t v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1t t\u00e0i nguy\u00ean m\u00e0 m\u00ecnh chi\u1ebfm h\u1eefu<\/span><\/p>\n2. Hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng l\u00fd t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n<\/span><\/p>\n\n- \n
M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h4>\n<\/li>\n<\/ul>\nV\u1edbi vi\u1ec7c v\u1ea5n \u0111\u00e1p ba c\u00e2u h\u1ecfi m\u00e0 V\u0169 t\u1ea1o ra d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n t\u00f2 m\u00f2 ra m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n m\u1edf m\u00e0n h\u00e0nh tr\u00ecnh d\u00e0i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u :<\/span><\/p>\n\n- \n
Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1ea1o ra \u0111\u1ec3 l\u00e0m g\u00ec?<\/span><\/p>\n<\/li>\n- \n
Nh\u1eefng c\u00e1ch n\u00e0o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3?<\/span><\/p>\n<\/li>\n- \n
T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i l\u00e0m \u0111i\u1ec1u n\u00e0y?<\/span><\/p>\n<\/li>\n<\/ol>\nKhi v\u1ea5n \u0111\u00e1p \u0111\u01b0\u1ee3c ba c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n \u0111\u00e3 cho ng\u01b0\u1eddi mua bi\u1ebft \u0111\u01b0\u1ee3c nguy\u00ean do l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u, cho nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi bi\u1ebft \u0111\u01b0\u1ee3c nguy\u00ean do s\u00e1t c\u00e1nh .<\/span><\/p>\n\n- \n
X\u00e2y d\u1ef1ng l\u00fd t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h4>\n<\/li>\n<\/ul>\nKh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ecdi h\u00e0nh tr\u00ecnh d\u00e0i kinh doanh th\u01b0\u01a1ng m\u1ea1i b\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o, \u0111\u1ec3 thuy\u1ebft ph\u1ee5c v\u00e0 hi\u1ec7n th\u1ef1c ho\u00e1 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u00f3, m\u1ecdi ng\u01b0\u1eddi kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec1u c\u1ea7n t\u0103ng c\u1ea5p n\u00f3 tr\u1edf th\u00e0nh l\u00fd t\u01b0\u1edfng, l\u00fd t\u01b0\u1edfng l\u00e0 t\u1ea7m nh\u00ecn, thi\u00ean ch\u1ee9c v\u00e0 chu\u1ea9n m\u1ef1c \u0111\u1ea1o \u0111\u1ee9c th\u01b0\u01a1ng hi\u1ec7u :<\/span>
\nT\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ti\u1ec1m n\u0103ng sau cu\u1ed1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n h\u01b0\u1edbng t\u1edbi trong kho\u1ea3ng ch\u1eebng th\u1eddi h\u1ea1n nh\u1ea5t \u0111\u1ecbnh .<\/span>
\nS\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng mong \u01b0\u1edbc \u1edf th\u1eddi gian hi\u1ec7n t\u1ea1i v\u00e0 \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai, l\u00fd gi\u1ea3i \u0111\u01b0\u1ee3c nguy\u00ean do cho s\u1ef1 hi\u1ec7n h\u1eefu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u0103ng l\u1ef1c cung \u1ee9ng nhu y\u1ebfu so v\u1edbi ng\u01b0\u1eddi mua .<\/span>
\nB\u1ed9 chu\u1ea9n m\u1ef1c \u0111\u1ea1o \u0111\u1ee9c l\u00e0 t\u1eadp h\u1ee3p c\u00e1c \u0111\u1eb7c th\u00f9, nguy\u00ean t\u1eafc h\u01b0\u1edbng d\u1eabn v\u00e0 ni\u1ec1m tin, gi\u00fap khuynh h\u01b0\u1edbng cho ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p c\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t ti\u1ec1m n\u0103ng \u0111\u01a1n c\u1eed .<\/span>
\nNh\u1eefng chu\u1ea9n m\u1ef1c n\u00e0y c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ed1i quan h\u1ec7 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi mua, s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p v\u00e0 k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n3. X\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n<\/span><\/p>\nV\u1edbi ti\u1ec1m n\u0103ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 nh\u1eefng \u0111\u1eadm c\u00e1 t\u00ednh v\u00e0 \u0111\u1eddi s\u1ed1ng ri\u00eang, b\u1edfi l\u1ebd con ng\u01b0\u1eddi th\u00edch t\u01b0\u01a1ng t\u00e1c v\u00e0 ti\u1ebfp x\u00fac gi\u1eefa con ng\u01b0\u1eddi v\u1edbi con ng\u01b0\u1eddi .<\/span>
\nB\u1eb1ng c\u00e1ch g\u1eafn cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c \u0111\u1eb7c th\u00f9 v\u00e0 t\u00ednh c\u00e1ch nh\u01b0 con ng\u01b0\u1eddi, doanh nghi\u1ec7p \u0111ang nh\u00e2n c\u00e1ch ho\u00e1 th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 li\u00ean k\u1ebft v\u00e0 ti\u1ebfp x\u00fac .<\/span><\/p>\nB\u01b0\u1edbc ti\u00ean phong x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u01b0a ra m\u1ed9t tuy\u00ean ng\u00f4n x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u. Tuy\u00ean ng\u00f4n x\u00e1c \u0111\u1ecbnh n\u00e0y kh\u00f4ng ph\u1ea3i d\u00f9ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u1edf m\u1ecdi n\u01a1i, tuy\u00ean ng\u00f4n x\u00e1c \u0111\u1ecbnh gi\u00fap t\u1ea1o ra m\u1ed9t \u0111\u1eadm c\u00e1 t\u00ednh v\u00e0 l\u00e0 kh\u1ea9u hi\u1ec7u mang t\u00ednh h\u01b0\u1edbng d\u1eabn .<\/span>
\nX\u00e2y d\u1ef1ng tuy\u00ean ng\u00f4n x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u theo c\u00fa ph\u00e1p sau :<\/span><\/p>\nCh\u00fang t\u00f4i cung c\u1ea5p [s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5] cho [th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau] cho [\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb]. Kh\u00f4ng gi\u1ed1ng nh\u01b0 [nh\u1eefng gi\u1ea3i ph\u00e1p hi\u1ec7n t\u1ea1i], ch\u00fang t\u00f4i [m\u00f4 t\u1ea3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u]\u00a0<\/i><\/span><\/p>\nH\u00e3y c\u1ed1 g\u1eafng n\u1ed7 l\u1ef1c ng\u1eafn g\u1ecdn, c\u00e0ng \u0111\u01a1n c\u1eed c\u00e0ng t\u1ed1t khi vi\u1ebft v\u1ec1 [ th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng ] .<\/span>
\nV\u00ed d\u1ee5 : [ nh\u1eefng c\u00f4ng ty x\u00e2y d\u1ef1ng c\u1ea7n s\u1ef1 b\u1ea3o m\u1eadt th\u00f4ng tin tuy\u1ec7t \u0111\u1ed1i ] hay [ nh\u1eefng ph\u1ee5 n\u1eef v\u0103n ph\u00f2ng mu\u1ed1n c\u00f3 ch\u00ednh s\u00e1ch \u0103n l\u00e0nh m\u1ea1nh ] ho\u1eb7c [ nh\u1eefng m\u00e1i \u1ea5m gia \u0111\u00ecnh l\u1ea7n \u0111\u1ea7u c\u00f3 con nh\u1ecf \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 25-35, \u0111ang t\u00ecm ki\u1ebfm ng\u01b0\u1eddi gi\u00fap vi\u1ec7c t\u01b0\u01a1ng th\u00edch ] \u2026<\/span>
\nM\u1eb7c d\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ednh c\u00e1ch kh\u00e1c nhau m\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn cho th\u01b0\u01a1ng hi\u1ec7u, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 t\u00ednh c\u00e1ch hi\u1ec7u su\u1ea5t cao m\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam :<\/span><\/p>\n\n- Ho\u1ea1t b\u00e1t : t\u00ednh c\u00e1ch n\u00e0y linh \u0111\u1ed9ng, t\u01b0\u01a1i t\u1eafn v\u00e0 tr\u00e0n tr\u1ec1 nhi\u1ec7t huy\u1ebft .<\/span><\/li>\n
- Ch\u00e2n th\u00e0nh : minh b\u1ea1ch v\u00e0 th\u1ef1c s\u1ef1, th\u01b0\u01a1ng hi\u1ec7u \u0111em \u0111\u1ebfn s\u1ef1 tin y\u00eau v\u1edbi s\u1ef1 chu \u0111\u00e1o v\u00e0 t\u1eeb t\u1ebf .<\/span><\/li>\n
- Ch\u1eafc ch\u1eafn, can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd : \u0111\u00e2y l\u00e0 t\u00ednh c\u00e1ch \u0111\u1ea1i di\u1ec7n thay m\u1eb7t cho s\u1ef1 b\u1ea3o v\u1ec7, \u0111\u1ee9ng v\u1ec1 l\u1ebd ph\u1ea3i, n\u00f3 c\u0169ng r\u1ea5t t\u01b0\u01a1ng th\u00edch cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao .<\/span><\/li>\n
- Th\u00f4ng th\u00e1i : v\u1edbi n\u1ec1n t\u1ea3ng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c v\u00e0 n\u0103ng l\u1ef1c san s\u1ebb cho h\u1ed9i \u0111\u1ed3ng, t\u00ednh c\u00e1ch n\u00e0y lu\u00f4n b\u1ed9c l\u1ed9 n\u0103ng l\u1ef1c ch\u1ec9 huy ra \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng h\u00e0i ho\u00e0 .<\/span><\/li>\n
- Tinh t\u1ebf : kh\u00f4n kh\u00e9o, thuy\u1ebft ph\u1ee5c, kh\u00f4ng th\u00f4 l\u1ed7 hay khoe m\u1ebd .<\/span><\/li>\n<\/ul>\n
T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng v\u00e0 khuynh h\u01b0\u1edbng h\u1ea7u h\u1ebft c\u00e1c t\u00e0i li\u1ec7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o, marketing v\u00e0 b\u00e1n h\u00e0ng, n\u00f3 r\u1ea5t quan tr\u1ecdng, th\u1ebf cho n\u00ean c\u1ea7n b\u1ea3o v\u1ec7 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng th\u00edch v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng .<\/span><\/p>\n4. Ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n<\/span><\/p>\nT\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u1ef1a ch\u1ecdn kh\u00f3 kh\u0103n v\u1ea5t v\u1ea3 v\u1edbi m\u1ecdi doanh nghi\u1ec7p, v\u00ec \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t l\u1ea7n v\u00e0 s\u1ebd r\u1ea5t kh\u00f3 ho\u1eb7c kh\u00f4ng h\u1ec1 bi\u1ebfn h\u00f3a trong t\u01b0\u01a1ng lai, \u0111\u1eebng qu\u00e1 lo ng\u1ea1i, h\u00e3y c\u1ed1 g\u1eafng n\u1ed7 l\u1ef1c \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o v\u1ec7 s\u00e1u ti\u00eau chu\u1ea9n sau \u0111\u00e2y :<\/span><\/p>\n\n- \n
Kh\u00e1c bi\u1ec7t<\/span><\/p>\n<\/li>\n- \n
C\u00f3 \u00fd ngh\u0129a<\/span><\/p>\n<\/li>\n- \n
D\u1ec5 ph\u00e1t \u00e2m<\/span><\/p>\n<\/li>\n- \n
C\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9<\/span><\/p>\n<\/li>\n- \n
Ng\u1eafn g\u1ecdn<\/span><\/p>\n<\/li>\n- \n
D\u1ec5 ph\u00e1t tri\u1ec3n<\/span><\/p>\n<\/li>\n<\/ol>\nB\u1ea1n c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng c\u00e1i t\u00ean c\u00f3 ngh\u0129a c\u00f3 s\u1eb5n nh\u01b0 c\u00e1ch m\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u sau \u0111\u00e3 tri\u1ec3n khai<\/span><\/p>\n