{"id":1344,"date":"2022-03-13T11:45:54","date_gmt":"2022-03-13T11:45:54","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-thuong-hieu-tuyen-dung-1647171947"},"modified":"2023-04-19T04:58:03","modified_gmt":"2023-04-19T04:58:03","slug":"xay-dung-thuong-hieu-tuyen-dung","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-thuong-hieu-tuyen-dung\/","title":{"rendered":"C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng: Kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u!"},"content":{"rendered":"
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Employer branding (Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng) l\u00e0 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft c\u00e1c \u1ee9ng vi\u00ean.<\/strong><\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 khuynh h\u01b0\u1edbng to\u00e0n th\u1ebf gi\u1edbi. Trong m\u1ed9t cu\u1ed9c \u0111ua l\u00f4i cu\u1ed1n nh\u00e2n t\u00e0i, th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed9c l\u1ea1 c\u1ee7a doanh nghi\u1ec7p v\u1edbi nh\u1eefng c\u00f4ng ty kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng .<\/span>
\n\"th\u01b0\u01a1ngN\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1ea5y \u0111i nh\u1eefng \u1ee9ng vi\u00ean k\u0129 n\u0103ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac nh\u1eefng nh\u00e0 l\u00e0m nh\u00e2n s\u1ef1 c\u1ea7n b\u1eaft k\u1ecbp xu th\u1ebf, t\u00ecm ra c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng hi\u1ec7u su\u1ea5t cao \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 l\u00f4i cu\u1ed1n nh\u1eefng \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n .<\/span><\/p>\n

9 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng:<\/strong><\/span><\/h2>\n

B\u01b0\u1edbc 1: \u0110\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng doanh nghi\u1ec7p<\/strong><\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng: Kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u!<\/a><\/span><\/p>\n<\/div>\n

Ng\u01b0\u1eddi x\u01b0a c\u00f3 c\u00e2u \u201c bi\u1ebft m\u00ecnh bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng \u201d, v\u00ec th\u1ebf \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t employer branding can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd, tr\u01b0\u1edbc h\u1ebft ng\u01b0\u1eddi l\u00e0m nh\u00e2n s\u1ef1 c\u1ea7n ph\u1ea3i nh\u00ecn nh\u1eadn l\u1ea1i h\u00ecnh \u1ea3nh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, t\u1eeb m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean thao t\u00e1c, n\u0103ng l\u01b0\u1ee3ng ch\u1ec9 huy, v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng doanh nghi\u1ec7p v\u00e0 ch\u00ednh s\u00e1ch \u0111\u00e3i ng\u1ed9 \u2026<\/span><\/p>\n

\u0110\u00e2y l\u00e0 th\u1eddi gian ph\u1ea3i t\u1eadn d\u1ee5ng c\u1ea3 ngu\u1ed3n trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p \u0111\u1ec3 nh\u00ecn nh\u1eadn l\u1ea1i \u0111\u00fang chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng m\u1ed9t c\u00e1ch \u0111\u00fang m\u1ef1c nh\u1ea5t .<\/span><\/p>\n

B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh EVP<\/strong><\/span><\/p>\n

Sau khi \u0111\u00e3 nh\u00ecn nh\u1eadn xong t\u00ecnh h\u00ecnh c\u1ee7a doanh nghi\u1ec7p, b\u01b0\u1edbc ti\u1ebfp theo t\u1ea5t c\u1ea3 ch\u00fang ta c\u1ea7n th\u1ef1c thi l\u00e0 x\u00e1c l\u1eadp EVP .<\/span>
\nEVP ( Employee Value Propositions ) l\u00e0 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n trong th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng, \u0111\u00f3 l\u00e0 nh\u1eefng \u0111\u1eb7c tr\u01b0ng, quy\u1ec1n l\u1ee3i c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m m\u1ee5c \u0111\u00edch khuy\u1ebfn kh\u00edch \u1ee9ng vi\u00ean \u1ee9ng tuy\u1ec3n ho\u1eb7c t\u1ea1o \u0111\u1ed9ng l\u1ef1c k\u1ebft n\u1ed1i l\u00e2u d\u00e0i h\u01a1n cho nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi hi\u1ec7n t\u1ea1i .<\/span>
\nTh\u00f4ng qua vi\u1ec7c t\u00ecm hi\u1ec3u th\u00eam c\u1ea3 ngu\u1ed3n trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p \u0111\u1ec3 khoanh v\u00f9ng ph\u1ea1m vi nh\u1eefng y\u1ebfu t\u1ed1 EVP c\u1ee7a doanh nghi\u1ec7p, v\u1eeba b\u1ea3o v\u1ec7 s\u1ef1 \u0111\u1ed9c l\u1ea1, v\u1eeba m\u00ea ho\u1eb7c t\u1edbi \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi .<\/span><\/p>\n

B\u01b0\u1edbc 3: Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng h\u00ecnh \u1ea3nh<\/strong><\/span><\/p>\n

Ng\u00f4n t\u1eeb ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 quan tr\u1ecdng, nh\u01b0ng h\u00ecnh \u1ea3nh m\u1edbi l\u00e0 h\u00ecnh th\u1ee9c c\u00f3 hi\u1ec7u su\u1ea5t cao truy\u1ec1n \u0111\u1ea1t cao nh\u1ea5t. 44 % ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd nhi\u1ec1u n\u0103ng l\u1ef1c s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p nhi\u1ec1u h\u01a1n n\u1ebfu nh\u01b0 doanh nghi\u1ec7p \u0111\u0103ng h\u00ecnh \u1ea3nh l\u00ean ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i truy\u1ec1n th\u00f4ng online .<\/span>
\nN\u1ed9i dung c\u1ee7a ch\u00fang ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc c\u1ee7a nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi t\u1ea1i c\u00f4ng ty, m\u1ed9t v\u00e0i ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed n\u1ed9i b\u1ed9, h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty t\u1ea1i 1 s\u1ed1 \u00edt s\u1ef1 ki\u1ec7n \u2026 h\u00ecnh \u1ea3nh c\u00e0ng ch\u00e2n th\u1ef1c v\u00e0 th\u00e2n m\u1eadt c\u00e0ng c\u00f3 hi\u1ec7u su\u1ea5t cao truy\u1ec1n th\u00f4ng online t\u00edch c\u1ef1c .<\/span>
\n\"th\u01b0\u01a1ng<\/span><\/p>\n

B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng trang tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p<\/strong><\/span><\/p>\n

Trang tuy\u1ec3n d\u1ee5ng l\u00e0 h\u00ecnh \u1ea3nh ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p v\u1edbi \u1ee9ng vi\u00ean, 80 % ng\u01b0\u1eddi lao \u0111\u1ed9ng t\u00ecm ki\u1ebfm nh\u1eefng th\u1eddi c\u01a1 vi\u1ec7c l\u00e0m qua Internet, v\u00e0 ph\u1ea7n \u0111\u00f4ng \u0111\u1ec1u chi\u1ebfm h\u1eefu t\u1ed1i thi\u1ec3u m\u1ed9t th\u00f4ng tin t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i cho vi\u1ec7c l\u00e0m c\u0169ng nh\u01b0 nh\u1eefng m\u1ee5c ti\u00eau c\u00e1 th\u1ec3 .<\/span><\/p>\n

\u0110\u1eebng bi\u1ebfn trang tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t list d\u00e0i nhu y\u1ebfu kinh nghi\u1ec7m tay ngh\u1ec1 v\u00e0 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c, h\u00e3y l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh nh\u1eefng th\u00f4ng tin tuy\u1ec3n d\u1ee5ng l\u00f4i cu\u1ed1n v\u00e0 s\u00f4i \u0111\u1ed9ng h\u01a1n. Tuy v\u1eady, b\u1ea1n v\u1eabn ph\u1ea3i b\u1ea3o v\u1ec7 m\u1ed9t trang tuy\u1ec3n d\u1ee5ng chuy\u00ean nghi\u1ec7p d\u1ef1a v\u00e0o nh\u1eefng ti\u00eau chu\u1ea9n sau :<\/span><\/p>\n