{"id":1353,"date":"2022-03-14T06:12:53","date_gmt":"2022-03-14T06:12:53","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-thuong-hieu-ca-phe-trung-nguyen-1647238370"},"modified":"2023-04-19T04:43:32","modified_gmt":"2023-04-19T04:43:32","slug":"thuong-hieu-ca-phe-trung-nguyen","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/thuong-hieu-ca-phe-trung-nguyen\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Trung Nguy\u00ean – T\u00e0i li\u1ec7u text1"},"content":{"rendered":"
\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Trung Nguy\u00ean<\/span><\/h1>\n

B\u1ea1n \u0111ang xem b\u1ea3n r\u00fat g\u1ecdn c\u1ee7a t\u00e0i li\u1ec7u. Xem v\u00e0 t\u1ea3i ngay b\u1ea3n \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a t\u00e0i li\u1ec7u t\u1ea1i \u0111\u00e2y (209.59 KB, 26 trang )<\/span><\/p>\n

\n

B\u1ea1n \u0111ang \u0111\u1ecdc: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Trung Nguy\u00ean – T\u00e0i li\u1ec7u text<\/a><\/span><\/p>\n<\/div>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u GVHD: Ts.B\u00f9i V\u0103n Quang<\/span><\/p>\n

L\u1edcI M\u1ede \u0110\u1ea6U<\/span><\/h2>\n

Trong v\u00f2ng v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c marketing \u0111\u00e3 <\/span>thay \u0111\u1ed5i r\u1ea5t nhanh ch\u00f3ng. Tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang ta th\u01b0\u1eddng s\u1eed d\u1ee5ng \u201cth\u01b0\u01a1ng hi\u1ec7u\u201d t\u1ed3n t\u1ea1i k\u00e8m <\/span>theo t\u00ean c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m, l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ch\u00fang tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi <\/span>ti\u00eau d\u00f9ng, hay c\u00f2n g\u1ecdi l\u00e0 \u201c\u0111\u00e1nh b\u00f3ng nh\u00e3n hi\u1ec7u\u201d. Ng\u00e0y nay m\u1ecdi th\u1ee9 kh\u00e1c h\u1eb3n, vi\u1ec7c ph\u00e1t <\/span>tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i bao g\u1ed3m vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1eddng l\u1ed1i nh\u1edd \u0111\u00f3 \u0111em \u0111\u1ebfn <\/span>gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Nh\u1eefng \u0111i\u1ec3m nh\u1ea5n gi\u00fap ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 s\u1ebd \u0111\u01b0\u1ee3c ch\u00fa <\/span>tr\u1ecdng thi\u1ebft k\u1ebf mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho kh\u00e1ch h\u00e0ng, v\u00e0 th\u00f4ng qua \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c <\/span>m\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty. T\u1ea5t c\u1ea3 nh\u1eefng di\u1ec1u \u0111\u00f3 gi\u00fap x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng <\/span>hi\u1ec7u.<\/span>
\nC\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng v\u0169 kh\u00ed s\u1eafc b\u00e9n c\u1ee7a <\/span>doanh nghi\u1ec7p, nh\u01b0ng \u0111\u00e2u l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p? M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng <\/span>hi\u1ec7u ho\u00e0n ch\u1ec9nh s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p tr\u1edf n\u00ean h\u01a1n h\u1eb3n so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u00f2n l\u1ea1i. N\u1ebfu <\/span>c\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u00e3 \u0111\u1ee7 h\u1ea5p d\u1eabn v\u00e0 kh\u00e1c bi\u1ec7t – doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1ecdi n\u00f3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng <\/span>hi\u1ec7u m\u1ea1nh. M\u1ed9t c\u00e1i t\u00ean hay m\u1ed9t bi\u1ec3u tr\u01b0ng quen thu\u1ed9c – kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t th\u01b0\u01a1ng <\/span>hi\u1ec7u. Ng\u00e0y nay, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c l\u00f4i k\u00e9o nh\u1eadn th\u1ee9c v\u00e0 mong <\/span>mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u00ecnh, m\u00e0 n\u00f3 c\u00f2n l\u00e0 vi\u1ec7c t\u1ea1o l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng bao g\u1ed3m s\u1ef1 k\u1ebft h\u1ee3p <\/span>gi\u1eefa s\u1ef1 cam k\u1ebft v\u00e0 thi\u1ebft l\u1eadp h\u00ecnh t\u01b0\u1ee3ng trong nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng, c\u00f9ng v\u1edbi vi\u1ec7c chuy\u1ec3n <\/span>t\u1ea3i v\u00e0 th\u1ef1c hi\u1ec7n s\u1ef1 cam k\u1ebft \u0111\u00f3.<\/span>
\nTrong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a doanh <\/span>nghi\u1ec7p l\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng h\u01a1n h\u1eb3n \u0111\u1ed1i th\u1ee7. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t chi\u1ebfn <\/span>l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u01b0\u1eddng h\u01b0\u1edbng gi\u00fap doanh nghi\u1ec7p v\u1ea1ch ra k\u1ebf ho\u1ea1ch \u0111\u1ea1t <\/span>\u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf h\u01a1n h\u1eb3n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh – d\u01b0\u1edbi m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 h\u1ea7u nh\u01b0 s\u1ef1 <\/span>\u01b0a chu\u1ed9ng ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1edd y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t h\u00f3a, mang l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eefng l\u1ee3i <\/span>\u00edch m\u00e0 \u0111\u1ed1i th\u1ee7 doanh nghi\u1ec7p kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c. B\u1eb1ng vi\u1ec7c kh\u00e1c bi\u1ec7t h\u00f3a, doanh nghi\u1ec7p \u0111\u00e3 <\/span>\u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng l\u00fd do \u0111\u1ec3 c\u00f3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p nhi\u1ec1u <\/span>h\u01a1n.<\/span>
\nC\u00e0 ph\u00ea Trung Nguy\u00ean v\u1edbi h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u <\/span>c\u1ee7a m\u00ecnh, tr\u1ea3i qua bao s\u00f3ng gi\u00f3, \u0111\u1ebfn nay \u0111\u00e3 chi\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t v\u1ecb tr\u00ed v\u1eefng ch\u1eafc trong t\u00e2m tr\u00ed <\/span>kh\u00e1ch h\u00e0ng. H\u00ecnh \u1ea3nh m\u00e0u n\u1ec1n n\u00e2u \u0111\u1ecf l\u00e0 y\u1ebfu t\u1ed1 ch\u1ee7 \u0111\u1ea1o t\u01b0\u1ee3ng tr\u01b0ng cho m\u00e0u \u0111\u1ea5t T\u00e2y <\/span>Nguy\u00ean v\u1edbi kh\u1ed1i kh\u00f4ng gian ba chi\u1ec1u \u0111\u01b0\u1ee3c \u201ckh\u1eafc n\u1ed5i\u201d tr\u00ean n\u1ec1n c\u1ee7a bi\u1ec3n hi\u1ec7u c\u00f9ng t\u00f4ng <\/span>
\nm\u00e0u nh\u01b0ng kh\u00e1c s\u1eafc \u0111\u1ed9, c\u1ea5u tr\u00fac h\u00ecnh th\u00e1p th\u1ec3 hi\u1ec7n kh\u00e1t khao v\u01b0\u01a1n l\u00ean, \u0111\u1eb7t tr\u00ean n\u1ec1n n\u00e2u <\/span>\u0111\u1ea5t \u0111\u1eb7c tr\u01b0ng c\u1ee7a v\u00f9ng \u0111\u1ea5t T\u00e2y nguy\u00ean bi\u1ec3u l\u1ed9 m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n. <\/span>H\u00ecnh \u1ea3nh \u0111\u00f3 \u00edt nhi\u1ec1u \u0111\u00e3 th\u1ea5m \u0111\u1eadm s\u00e2u trong kh\u00f4ng \u00edt kh\u00e1ch h\u00e0ng c\u1ea3 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/span>
\n\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t v\u1ecb tr\u00ed nh\u01b0 th\u1ebf, m\u1ed9t h\u00ecnh \u1ea3nh nh\u01b0 th\u1ebf, nhi\u1ec1u ng\u01b0\u1eddi, nhi\u1ec1u doanh nh\u00e2n <\/span>\u0111\u00e3 t\u1ef1 h\u1ecfi Trung Nguy\u00ean \u0111\u00e3 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o? k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c ra sao? l\u00e0m sao Trung <\/span>Th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Trung Nguy\u00ean trang 1\/26 <\/span>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u GVHD: Ts.B\u00f9i V\u0103n Quang <\/span>Nguy\u00ean c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i khi m\u00e0 m\u1ed9t Rice Field t\u1ea1i M\u1ef9 \u0111\u00e3 \u0111\u0103ng k\u00fd <\/span>nh\u00e3n hi\u1ec7u? l\u00e0m sao Trung Nguy\u00ean l\u1ea1i chi\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t v\u1ecb tr\u00ed v\u1eefng ch\u1eafc trong t\u00e2m tr\u00ed kh\u00e1ch <\/span>h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u01b0 th\u1ebf? \u2026 v\u00e0 nhi\u1ec1u c\u00e2u h\u1ecfi n\u1eefa \u2026 <\/span>Do th\u1eddi gian h\u1ea1n ch\u1ebf, c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 n\u1ed9i dung ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c tham kh\u1ea3o qua b\u00e1o ch\u00ed, <\/span>qua c\u00e1c qu\u00e1n c\u00e0 ph\u00ea mang th\u01b0\u01a1ng hi\u1ec7u Trung Nguy\u00ean v\u00e0 qua m\u1ea1ng internet n\u00ean kh\u00f4ng <\/span>
\ntr\u00e1nh kh\u1ecfi thi\u1ebfu s\u00f3t trong \u0111\u1ec1 t\u00e0i ti\u1ec3u lu\u1eadn. Nh\u00f3m mong nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p t\u1eeb <\/span>ph\u00eda th\u1ea7y, c\u00e1c b\u1ea1n h\u1ecdc trong l\u1edbp.<\/span><\/p>\n

\"X\u00e2y<\/p>\n

Ch\u01b0\u01a1ng 1<\/span><\/strong><\/h2>\n

C\u01a1 s\u1edf l\u00fd lu\u1eadn v\u1ec1 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u <\/span>Th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Trung Nguy\u00ean trang 2\/26 <\/span>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u GVHD: Ts.B\u00f9i V\u0103n Quang<\/span><\/p>\n

1.1. T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/h3>\n

* Th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0:<\/span>
\n– H\u00ecnh t\u01b0\u1ee3ng v\u1ec1 m\u1ed9t c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t, kinh doanh;<\/span>
\n– Ho\u1eb7c h\u00ecnh t\u01b0\u1ee3ng v\u1ec1 m\u1ed9t lo\u1ea1i ho\u1eb7c m\u1ed9t nh\u00f3m h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 trong m\u1eaft kh\u00e1ch <\/span>
\nh\u00e0ng;<\/span>
\n– L\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c d\u1ea5u hi\u1ec7u \u0111\u1ec3 ph\u00e2n bi\u1ec7t h\u00e0ng h\u00f3a d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p n\u00e0y <\/span>
\nv\u1edbi doanh nghi\u1ec7p kh\u00e1c (ch\u1eef c\u00e1i, con s\u1ed1, h\u00ecnh v\u1ebd, h\u00ecnh t\u01b0\u1ee3ng, m\u00e0u s\u1eafc, \u00e2m thanh, nh\u00e2n v\u1eadt <\/span>
\n\u0111\u1ea1i di\u1ec7n)<\/span>
\n* C\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/span>
\n– Nh\u1eb1m ph\u00e2n \u0111\u1ecdan th\u1ecb tr\u01b0\u1eddng.<\/span>
\n– T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span>
\n– \u0110\u01b0a s\u1ea3n ph\u1ea9m kh\u1eafc s\u00e2u v\u00e0o t\u00e2m tr\u00ed.<\/span>
\n– L\u00e0 m\u1ed9t cam k\u1ebft gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 kh\u00e1ch h\u00e0ng<\/span><\/p>\n

1.2. T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/h3>\n

T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c t\u00e0i s\u1ea3n mang t\u00ednh v\u00f4 h\u00ecnh g\u1eafn li\u1ec1n v\u1edbi t\u00ean v\u00e0 <\/span>bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span>
\n* C\u00e1c th\u00e0nh ph\u1ea7n t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/p>\n