{"id":1354,"date":"2022-03-14T07:00:53","date_gmt":"2022-03-14T07:00:53","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-thuong-hieu-vinamilk-1647241250"},"modified":"2023-04-19T04:39:51","modified_gmt":"2023-04-19T04:39:51","slug":"xay-dung-thuong-hieu-vinamilk","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-thuong-hieu-vinamilk\/","title":{"rendered":"Tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a vinamilk – T\u00e0i li\u1ec7u text"},"content":{"rendered":"
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Tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a vinamilk<\/span><\/h1>\n

B\u1ea1n \u0111ang xem b\u1ea3n r\u00fat g\u1ecdn c\u1ee7a t\u00e0i li\u1ec7u. Xem v\u00e0 t\u1ea3i ngay b\u1ea3n \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a t\u00e0i li\u1ec7u t\u1ea1i \u0111\u00e2y (219.41 KB, 13 trang )<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: Tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a vinamilk – T\u00e0i li\u1ec7u text<\/a><\/span><\/p>\n<\/div>\n


\n\u0110\u1ec0 T\u00c0I TI\u1ec2U LU\u1eacN:<\/strong><\/span><\/span><\/p>\n

TR\u00ccNH B\u00c0Y CHI\u1ebeN L\u01af\u1ee2C X\u00c2Y D\u1ef0NG <\/span>TH\u01af\u01a0NG HI\u1ec6U C\u1ee6A VINAMILK<\/span><\/h2>\n

I. L\u00dd LU\u1eacN CHUNG V\u1ec0 TH\u01af\u01a0NG HI\u1ec6U<\/span><\/strong><\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p quan t\u00e2m, ch\u00fa \u00fd v\u00e0 b\u00e0n <\/span>\u0111\u1ebfn nhi\u1ec1u, ngay c\u1ea3 v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Ng\u01b0\u1eddi ta n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng <\/span>hi\u1ec7u nh\u01b0 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong \u0111i\u1ec1u ki\u1ec7n <\/span><\/p>\n

h\u1ed9i nh\u1eadp kinh t\u1ebf qu\u1ed1c t\u1ebf v\u00e0 khu v\u1ef1c ng\u00e0y c\u00e0ng s\u00e2u r\u1ed9ng.<\/span>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh, r\u1ea5t c\u00f3 gi\u00e1 c\u1ee7a doanh nghi\u1ec7p.<\/span>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch v\u1ee5 <\/span>c\u1ee7a doanh nghi\u1ec7p trong mu\u00f4n v\u00e0n c\u00e1c h\u00e0ng ho\u00e1 c\u00f9ng lo\u1ea1i kh\u00e1c. Th\u01b0\u01a1ng hi\u1ec7u <\/span>g\u00f3p ph\u1ea7n duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p, n\u00e2ng cao v\u0103n minh <\/span>th\u01b0\u01a1ng m\u1ea1i v\u00e0 ch\u1ed1ng c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh gi\u1eefa c\u00e1c doanh nghi\u1ec7p. <\/span><\/p>\n

Trong xu h\u01b0\u1edbng qu\u1ed1c t\u1ebf ho\u00e1 v\u00e0 to\u00e0n c\u1ea7u ho\u00e1 \u0111\u1eddi s\u1ed1ng kinh t\u1ebf, v\u1edbi nh\u1eefng <\/span>\u0111i\u1ec1u ki\u1ec7n c\u1ea1nh tranh gay g\u1eaft nh\u01b0 hi\u1ec7n nay, vi\u1ec7c c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam ph\u1ea3i <\/span>x\u00e2y d\u1ef1ng cho m\u00ecnh v\u00e0 h\u00e0ng ho\u00e1 c\u1ee7a m\u00ecnh nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c c\u1ea7n <\/span>thi\u1ebft.<\/span><\/p>\n

1. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?\u00a0 \u00a0 <\/span><\/strong><\/h4>\n

– Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t cam k\u1ebft tuy\u1ec7t \u0111\u1ed1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb <\/span>trong m\u1ed9t th\u1eddi gian d\u00e0i v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn qua hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u00e0 b\u1edfi s\u1ef1 <\/span>tho\u1ea3 m\u00e3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/span><\/p>\n

– Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh c\u00f3 t\u00ednh ch\u1ea5t v\u0103n ho\u00e1, l\u00fd t\u00ednh, c\u1ea3m t\u00ednh, tr\u1ef1c <\/span>quan v\u00e0 \u0111\u1ed9c quy\u1ec1n m\u00e0 b\u1ea1n li\u00ean t\u01b0\u1edfng t\u1edbi khi nh\u1eafc \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t <\/span>c\u00f4ng ty.<\/span><\/p>\n<\/div>\n

2. T\u1ea1i sao doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span> <\/span><\/strong><\/h4>\n
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Tr\u01b0\u1edbc h\u1ebft, th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng h\u01a1n, y\u00ean t\u00e2m <\/span>h\u01a1n v\u00e0 c\u00f3 mong mu\u1ed1n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn v\u00e0 ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch <\/span>v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. <\/span>
\nX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 t\u1ea1o d\u1ef1ng uy t\u00edn c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi <\/span>ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/span><\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u1ebfn v\u00e0 m\u1ebfn m\u1ed9 s\u1ebd <\/span>mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch to l\u1edbn cho doanh nghi\u1ec7p. Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 <\/span>tri\u1ec3n v\u1ecdng l\u1ee3i nhu\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p trong hi\u1ec7n <\/span>t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai. <\/span>B\u00ean c\u1ea1nh \u0111\u00f3, khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng <\/span>kh\u00f4ng e ng\u1ea1i khi \u0111\u1ea7u t\u01b0 v\u00e0o doanh nghi\u1ec7p; b\u1ea1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p c\u0169ng s\u1ebd <\/span>s\u1eb5n s\u00e0ng h\u1ee3p t\u00e1c kinh doanh, cung c\u1ea5p nguy\u00ean li\u1ec7u v\u00e0 h\u00e0ng ho\u00e1 cho doanh <\/span>nghi\u1ec7p. <\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh v\u00e0 c\u00f3 gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh <\/span>nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 th\u00f4i th\u00fac c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam, ngay c\u1ea3 \u0111\u00f3 l\u00e0 c\u00e1c doanh <\/span>nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf trong x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

3. Doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng & qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/h4>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i v\u00e0 b\u1ec1n b\u1ec9, \u0111\u00f2i h\u1ecfi ph\u1ea3i <\/span>c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, h\u1ee3p l\u00fd tu\u1ef3 theo ho\u00e0n c\u1ea3nh v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o, s\u1ef1 t\u00e1o b\u1ea1o <\/span>c\u1ee7a t\u1eebng doanh nghi\u1ec7p. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i <\/span>quan t\u00e2m \u0111\u1ebfn c\u00e1c n\u1ed9i dung sau \u0111\u00e2y<\/span><\/p>\n

4. \u0110\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c chung x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/h4>\n

Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 <\/span>kh\u00e1c nhau, c\u1ea3 ch\u1ee7 quan v\u00e0 kh\u00e1ch quan. V\u00ec th\u1ebf r\u1ea5t c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 <\/span>th\u1ec3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u1ee9ng ph\u00f3 k\u1ecbp th\u1eddi v\u1edbi nh\u1eefng bi\u1ebfn c\u1ed1 c\u00f3 th\u1ec3 x\u1ea3y ra.<\/span><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea3i xu\u1ea5t ph\u00e1t <\/span>t\u1eeb m\u1ee5c ti\u00eau tr\u01b0\u1edbc m\u1eaft v\u00e0 l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p. V\u00ec th\u1ebf chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng <\/span>hi\u1ec7u lu\u00f4n g\u1eafn li\u1ec1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, g\u1eafn li\u1ec1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0 <\/span>c\u00e1c k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. <\/span>Trong th\u1ef1c t\u1ebf, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u <\/span>c\u00e1 bi\u1ec7t c\u1ee7a h\u00e0ng ho\u00e1 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i \u0111i t\u1eeb <\/span>th\u01b0\u01a1ng hi\u1ec7u chung c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00e1 bi\u1ec7t cho t\u1eebng h\u00e0ng ho\u00e1. <\/span><\/p>\n

V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 bi\u1ec7t \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u chung ho\u1eb7c v\u1eeba <\/span>ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 bi\u1ec7t v\u1eeba ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u chung l\u00e0 c\u00e1ch m\u00e0 c\u00e1c <\/span>doanh nghi\u1ec7p l\u1edbn th\u01b0\u1eddng l\u1ef1a ch\u1ecdn (chi\u1ebfn l\u01b0\u1ee3c \u0111a th\u01b0\u01a1ng hi\u1ec7u). \u01afu \u0111i\u1ec3m c\u1ee7a <\/span>c\u00e1ch n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng nhanh, h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c nguy c\u01a1 r\u1ee7i ro t\u1eeb <\/span>m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 bi\u1ec7t kh\u00f4ng th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n nhanh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u <\/span>kh\u00e1c nh\u1edd m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. Tuy nhi\u00ean chi ph\u00ed r\u1ea5t l\u1edbn. <\/span><\/p>\n

L\u1ef1a ch\u1ecdn ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u chung (th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh) l\u00e0 c\u00e1ch \u0111i c<\/span>\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t<\/strong> l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, b\u1edfi <\/span>l\u1ebd \u0111i theo h\u01b0\u1edbng n\u00e0y s\u1ebd h\u1ea1n ch\u1ebf r\u1ea5t nhi\u1ec1u chi ph\u00ed cho ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

Nguy\u00ean t\u1eafc chung<\/strong> khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea3i d\u1ec5 ph\u00e2n bi\u1ec7t, <\/span>kh\u00f4ng tr\u00f9ng l\u1eb7p v\u1edbi c\u00e1c t\u00ean kh\u00e1c; t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u1ea5n t\u01b0\u1ee3ng, ng\u1eafn g\u1ecdn, \u0111\u01a1n <\/span>gi\u1ea3n, d\u1ec5 \u0111\u1ecdc, d\u1ec5 nh\u1edb, c\u00f3 t\u00ednh v\u0103n ho\u00e1 v\u00e0 g\u1eafn li\u1ec1n v\u1edbi \u0111\u1eb7c t\u00ednh ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng <\/span>h\u00e0ng ho\u00e1.<\/span><\/p>\n

II. VI\u1ec6C X\u00c2Y D\u1ef0NG V\u00c0 PH\u00c1T TRI\u1ec2N TH\u01af\u01a0NG HI\u1ec6U C\u1ee6A <\/span><\/strong>DOANH NGHI\u1ec6P<\/span><\/strong><\/h3>\n

1. Gi\u1edbi thi\u1ec7u s\u01a1 l\u01b0\u1ee3c v\u1ec1 T\u1eadp \u0111o\u00e0n Vinamilk<\/span><\/strong><\/h4>\n

C\u00f4ng ty c\u1ed5 ph\u1ea7n s\u1eefa Vi\u1ec7t Nam c\u00f3 t\u00ean giao d\u1ecbch Qu\u1ed1c t\u1ebf l\u00e0 : Vietnam <\/span>Dairy Products Joint Stock Company. <\/span>C\u00f4ng ty \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1976 tr\u00ean c\u01a1 s\u1edf ti\u1ebfp qu\u1ea3n 3 nh\u00e0 m\u00e1y S\u1eefa c\u1ee7a <\/span>ch\u1ebf \u0111\u1ed9 c\u0169 \u0111\u1ec3 l\u1ea1i. <\/span>C\u00f4ng ty c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i S\u1ed1 10 ph\u1ed1 T\u00e2n Tr\u00e0o, Ph\u01b0\u1eddng T\u00e2n Ph\u00fa, Qu\u1eadn 7, <\/span>th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. <\/span>
\nT\u00ednh theo doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng, Vinamilk l\u00e0 nh\u00e0 s\u1ea3n su\u1ea5t s\u1eefa h\u00e0ng \u0111\u1ea7u <\/span>t\u1ea1i Vi\u1ec7t Nam. <\/span><\/p>\n

Danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk bao g\u1ed3m: s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c l\u00e0 <\/span>s\u1eefa n\u01b0\u1edbc v\u00e0 s\u1eefa b\u1ed9t; s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam nh\u01b0 s\u1eefa \u0111\u1eb7c, s\u1eefa chua \u0103n v\u00e0 <\/span>s\u1eefa chua u\u1ed1ng, kem v\u00e0 pho m\u00e1t. <\/span>Ph\u1ea7n l\u1edbn s\u1ea3n ph\u1ea9m c\u1ee7a C\u00f4ng ty cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u <\/span><\/p>\n

\u201cVinamilk\u201d, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c b\u00ecnh ch\u1ecdn l\u00e0 m\u1ed9t \u201cTh\u01b0\u01a1ng hi\u1ec7u N\u1ed5i ti\u1ebfng\u201d <\/span>v\u00e0 l\u00e0 m\u1ed9t trong nh\u00f3m 100 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t do B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng b\u00ecnh <\/span>ch\u1ecdn n\u0103m 2006.<\/span>Vinamilk c\u0169ng \u0111\u01b0\u1ee3c b\u00ecnh ch\u1ecdn trong nh\u00f3m \u201cTop 10 H\u00e0ng Vi\u1ec7t Nam <\/span>ch\u1ea5t l\u01b0\u1ee3ng cao\u201d t\u1eeb n\u0103m 1995 \u0111\u1ebfn n\u0103m 2007.<\/span><\/p>\n

2. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk\u00a0 \u00a0<\/span><\/strong><\/h4>\n

2.1<\/strong>. Th\u01b0\u01a1ng hi\u1ec7u Vinamilk<\/strong><\/span><\/p>\n

Logo c\u1ee7a Vinamilk ch\u1ec9 g\u1ed3m hai m\u00e0u xanh d\u01b0\u01a1ng v\u00e0 tr\u1eafng, hai m\u00e0u s\u1eafc <\/span>nh\u1eb9 nh\u00e0ng v\u00e0 thu\u1ea7n nh\u1ea5t. M\u00e0u xanh th\u01b0\u1eddng bi\u1ec3u hi\u1ec7n cho ni\u1ec1m hy v\u1ecdng, s\u1ef1 <\/span>v\u1eefng ch\u00e3i, c\u00f2n m\u00e0u tr\u1eafng l\u00e0 m\u00e0u thu\u1ea7n khi\u1ebft v\u00e0 tinh kh\u00f4i. \u1ede \u0111\u00e2y n\u00f3 c\u00f2n l\u00e0 bi\u1ec3u <\/span>hi\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u2013 m\u00e0u c\u1ee7a s\u1eefa, m\u00e0u c\u1ee7a s\u1ee9c s\u1ed1ng v\u00e0 s\u1ef1 tinh t\u00fay. <\/span>B\u00ean ngo\u00e0i l\u00e0 h\u00ecnh tr\u00f2n nh\u01b0 s\u1ef1 b\u1ea3o v\u1ec7, che ch\u1edf. C\u00f2n b\u00ean trong l\u00e0 ch\u1eef VNM vi\u1ebft <\/span>c\u00e1ch \u0111i\u1ec7u n\u1ed1i li\u1ec1n nhau t\u1ea1o th\u00e0nh d\u00f2ng s\u1eefa. <\/span>Th\u00f4ng \u0111i\u1ec7p m\u00e0 logo mang l\u1ea1i \u0111\u00f3 l\u00e0 s\u1ef1 \u201ccam k\u1ebft mang \u0111\u1ebfn cho c\u00f4ng <\/span>\u0111\u1ed3ng ngu\u1ed3n dinh d\u01b0\u1ee1ng t\u1ed1t nh\u1ea5t, ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t, b\u1eb1ng ch\u00ednh s\u1ef1 tr\u00e2n tr\u1ecdng, t\u00ecnh <\/span>y\u00eau v\u00e0 tr\u00e1ch nhi\u1ec7m cao c\u1ee7a m\u00ecnh v\u1edbi cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi v\u00e0 x\u00e3 h\u1ed9i\u201d c\u1ee7a <\/span>Vinamilk. <\/span>
\nNgo\u00e0i ra, h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u VINAMILK c\u00f2n \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi h\u00ecnh <\/span>\u1ea3nh nh\u1eefng c\u00e1nh \u0111\u1ed3ng c\u1ecf xanh b\u00e1t ng\u00e1t, \u0111\u1ea7y n\u1eafng\u2026g\u1eafn li\u1ec1n v\u1edbi n\u00f3 l\u00e0 nh\u1eefng ch\u00fa <\/span>b\u00f2 vui v\u1ebb nh\u1ea3y m\u00faa, h\u00e1t ca, th\u1ec3 hi\u1ec7n s\u1ef1 g\u1ea7n g\u0169i v\u1edbi thi\u00ean nhi\u00ean.<\/span><\/p>\n

2.2.<\/strong>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Vinamilk<\/strong><\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Doanh nghi\u1ec7p d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c <\/span>d\u00e0i h\u1ea1n c\u1ee7a Doanh nghi\u1ec7p trong \u0111\u00f3 Chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 v\u1ecb tr\u00ed <\/span>d\u1eabn \u0111\u1ea7u \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c. <\/span>\u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, tr\u01b0\u1edbc ti\u00ean ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c chung c\u1ee7a Doanh nghi\u1ec7p trong \u0111\u00f3 c\u00f3 <\/span><\/p>\n

\n

Xem th\u00eam: X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Ti\u1ebfng Anh L\u00e0 G\u00ec ? X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Trong Ti\u1ebfng Anh L\u00e0 G\u00ec<\/a><\/span><\/p>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c Marketing. V\u1eady Vinamilk \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c <\/span>Marketing nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng <\/span>hi\u1ec7u Vinamilk. <\/span>
\n2.2.1. S\u1ea3n ph\u1ea9m (Product) <\/span>
\nDanh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk bao g\u1ed3m: s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c l\u00e0 s\u1eefa <\/span>n\u01b0\u1edbc v\u00e0 s\u1eefa b\u1ed9t, s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam nh\u01b0 s\u1eefa \u0111\u1eb7c, s\u1eefa chua \u0103n v\u00e0 s\u1eefa <\/span>chua u\u1ed1ng, kem, fomat. <\/span>Vinamilk cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng m\u1ed9t nh\u1eefng m\u1ee5c c\u00e1c s\u1ea3n ph\u1ea9m, h\u01b0 \u01a1ng <\/span>v\u1ecb v\u00e0 quy c\u00e1ch bao b\u00ec c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn. <\/span>C\u00e1c d\u00f2ng s\u00e0n ph\u1ea9m c\u1ee7a Vinamilk cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 Vitamin v\u00e0 kho\u00e1ng <\/span>ch\u1ea5t c\u1ea7n thi\u1ebfu cho s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ea3 gia \u0111\u00ecnh. <\/span>
\n2.2.2. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ai? (People) <\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u Vinamilk c\u00f3 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u00ednh nh\u01b0: s\u1eefa t\u01b0\u01a1i, s\u1eefa <\/span>chua \u0103n v\u00e0 u\u1ed1ng, kem v\u00e0 fomat. Do d\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a nh\u1eefng <\/span>d\u00f2ng s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u Vinamilk l\u00e0 thi\u1ebfu nhi v\u00e0 thi\u1ebfu ni\u00ean. <\/span>Th\u1ecb tr\u01b0\u1eddng ch\u00ednh m\u00e0 t\u1eadp \u0111o\u00e0n Vinamilk h\u01b0\u1edbng t\u1edbi l\u00e0 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. <\/span>C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n cho \u0111\u1ed9 tu\u1ed5i thi\u1ebfu nhi <\/span>v\u00e0 thi\u1ebfu ni\u00ean b\u1edfi \u0111\u1ed9 tu\u1ed5i n\u00e0y c\u00f3 nhu c\u1ea7u l\u1edbn v\u1ec1 s\u1eefa v\u00e0 ti\u00eau d\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb <\/span>s\u1eefa l\u1edbn nh\u1ea5t.<\/span><\/p>\n

B\u1edfi v\u1eady, h\u00ecnh \u1ea3nh v\u1ec1 bao b\u00ec, nh\u00e3n hi\u1ec7u, c\u0169ng qu\u1ea3ng b\u00e1 lu\u00f4n s\u1ed1ng <\/span>\u0111\u1ed9ng, t\u01b0\u01a1i m\u1edbi v\u00e0 vui nh\u1ed9n, \u0111\u00e1nh v\u00e0o s\u1edf th\u00edch c\u1ee7a gi\u1edbi tr\u1ebb. <\/span>M\u1eb7t kh\u00e1c, c\u00e1c b\u1eadc cha m\u1eb9 l\u1ea1i m\u1edbi l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m, <\/span>n\u00ean b\u00ean c\u1ea1nh vi\u1ec7c qu\u1ea3ng b\u00e1 cho \u0111\u1ed1i t\u01b0\u1ee3ng thi\u1ebfu nhi v\u00e0 thi\u1ebfu ni\u00ean th\u00ec Vinamilk <\/span>lu\u00f4n ch\u00fa tr\u1ecdng t\u1edbi c\u00e1c b\u1eadc ph\u1ee5 huynh v\u1edbi c\u00e1c h\u00ecnh \u1ea3nh nh\u1eefng b\u1eadc ph\u1ee5 huynh vui <\/span>
\nm\u1eebng v\u00e0 r\u1ea1ng r\u1ee1 v\u00ec con c\u00e1i h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n dinh d\u01b0\u1ee1ng c\u0169ng nh\u01b0 nh\u1eefng l\u1ee3i <\/span>\u00edch m\u00e0 Vinamilk mang l\u1ea1i. <\/span>
\n2.2.3. Gi\u00e1 c\u1ea3 (Price) <\/span><\/p>\n

Vinamilk cung c\u1ea5p nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 c\u1ea3 \u0111a d\u1ea1ng ph\u1ee5c v\u1ee5 <\/span>nhi\u1ec1u ng\u00e1ch th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. <\/span><\/p>\n

2.2.4. K\u00eanh ph\u00e2n ph\u1ed1i (Place)<\/span><\/p>\n

H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh th\u00f4ng qua <\/span>vi\u1ec7c thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc. Trung b\u00ecnh m\u1ed7i t\u1ec9nh c\u00f3 1 \u0111\u1ebfn 2 <\/span>\u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c. C\u00f9ng v\u1edbi h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd l\u00e0 h\u1ec7 th\u1ed1ng nh\u00e2n vi\u00ean h\u1ed7 <\/span>tr\u1ee3 ti\u00eau th\u1ee5 t\u1ea1i c\u00e1c \u0111\u1ea1i l\u00fd ch\u00ednh l\u00e0 k\u00eanh th\u00f4ng tin h\u1eefu hi\u1ec7u mang h\u00ecnh \u1ea3nh v\u1ec1 <\/span>th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

Vinamilk lu\u00f4n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean m\u1edf r\u1ed9ng th\u00eam \u0111\u1ea1i l\u00fd nh\u1ecf, b\u00e1n l\u1ebb <\/span>\u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u Vinamilk len l\u1ecfi kh\u1eafp m\u1ecdi ng\u00f5 ng\u00e1ch.<\/span>Vinamilk x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, ph\u1ea5n \u0111\u1ea5u ph\u1ee7 <\/span>k\u00edn \u0111\u1ea1i l\u00fd tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. <\/span><\/p>\n

Vinamilk th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfm l\u0129nh 75% th\u1ecb ph\u1ea7n to\u00e0n qu\u1ed1c; m\u1edf <\/span>r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ra n\u01b0\u1edbc ngo\u00e0i nh\u01b0ng v\u1eabn l\u1ea5y th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba l\u00e0m trung t\u00e2m. <\/span>\u0110\u1ea9y m\u1ea1nh v\u00e0 ph\u1ee7 \u0111\u1ec3u c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb tr\u00ean t\u1ea5t c\u1ea3 m\u1ecdi v\u00f9ng, \u0111\u1ecba b\u00e0n l\u00e3nh th\u1ed5 c\u1ea3 <\/span>n\u01b0\u1edbc v\u1edbi m\u1ea1ng l\u01b0\u1edbi r\u1ea5t m\u1ea1nh bao g\u1ed3m 183 nh\u00e0 ph\u00e2n ph\u1ed1i, 94.000 \u0111i\u1ec3m b\u00e1n <\/span>h\u00e0ng ph\u1ee7 \u0111\u1ec3u 64\/64 t\u1ec9nh th\u00e0nh ph\u1ed1. <\/span><\/p>\n

2.2.5. X\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p (Promotion) <\/span><\/p>\n

Vinamilk s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p \u0111\u1ec3 truy\u1ec1n t\u1ea3i <\/span>th\u00f4ng tin t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng: Qu\u1ea3ng c\u00e1o, x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i th\u00f4ng qua c\u00e1c <\/span>ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng: t\u00e0i tr\u1ee3, ch\u01b0\u01a1ng tr\u00ecnh t\u1eeb thi\u1ec7n; khuy\u1ebfn m\u1ea1i. <\/span>Vinamilk qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n <\/span>th\u00f4ng tin \u0111\u1ea1i ch\u00fang: Tivi, t\u1ea1p ch\u00ed, internet, poster.<\/span>Th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i c\u00e1c n\u1ed9i dung, h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi l\u00f4i k\u00e9o <\/span>s\u1ef1 ch\u00fa \u00fd, quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

Th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i <\/span>l\u1edbn d\u00e0nh cho kh\u00e1ch h\u00e0ng : t\u0103ng th\u1ec3 t\u00edch s\u1eefa gi\u00e1 kh\u00f4ng \u0111\u1ed5i, t\u1eb7ng k\u00e8m \u0111\u1ed3 ch\u01a1i tr\u1ebb <\/span>em. <\/span>C\u00f4ng ty c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m,<\/span>t\u1eebng v\u00f9ng, t\u1eebng l\u1ee9a tu\u1ed5i \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u00e2n c\u1ea7n, ni\u1ec1m n\u1edf, gi\u00e0u <\/span>kinh nghi\u1ec7m, n\u0103ng \u0111\u1ed9ng, g\u1eafn li\u1ec1n l\u1ee3i \u00edch c\u00e1 nh\u00e2n v\u1edbi l\u1ee3i \u00edch c\u1ee7a c\u00f4ng ty. <\/span><\/p>\n

Th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m \u1edf nh\u1eefng n\u01a1i c\u00f4ng c\u1ed9ng: <\/span>si\u00eau th\u1ecb, tr\u01b0\u1eddng h\u1ecdc.<\/span>Vinamilk th\u1ef1c hi\u1ec7n nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng r\u1ed9ng r\u00e3i <\/span>nh\u01b0: d\u00e0nh 3,1 t\u1ef7 \u0111\u1ed3ng cho Qu\u1ef9 h\u1ecdc b\u1ed5ng \u201cVinamilk \u01b0\u01a1m m\u1ea7m t\u00e0i n\u0103ng tr\u1ebb\u201d; c\u00e1c <\/span>ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi ngh\u00e8o, \u0111\u1ed3ng b\u00e0o b\u1ecb b\u00e3o l\u1ee5t, nh\u1eadn ph\u1ee5ng d\u01b0\u1ee1ng 20 <\/span>b\u00e0 m\u1eb9 Vi\u1ec7t Nam anh h\u00f9ng t\u1ea1i B\u1ebfn Tre; kh\u1edfi x\u01b0\u1edbng Qu\u1ef9 1 tri\u1ec7u c\u00e2y xanh cho <\/span>Vi\u1ec7t Nam \u0111\u1ec3 tr\u1ed3ng th\u00eam nhi\u1ec1u c\u00e2y xanh t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1, khu \u0111\u00f4 th\u1ecb v\u1edbi mong <\/span>mu\u1ed1n c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng s\u1ed1ng c\u1ee7a c\u00e1c d\u00e2n c\u01b0 \u0111\u00f4 th\u1ecb Vi\u1ec7t Nam. <\/span><\/p>\n

Vinamilk <\/span>c\u0169ng \u1ee7ng h\u1ed9, 500 tri\u1ec7u \u0111\u1ed3ng cho ch\u01b0\u01a1ng tr\u00ecnh \u201cV\u00ec h\u1ecdc sinh Tr\u01b0\u1eddng Sa th\u00e2n <\/span>y\u00eau\u201d; h\u01a1n 1,4 t\u1ef7 \u0111\u1ed3ng \u1ee7ng h\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh \u201cG\u00f3p \u0111\u00e1 x\u00e2y Tr\u01b0\u1eddng Sa\u201d<\/span><\/p>\n

2.3. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk: <\/span><\/strong>Vinamilk x\u00e2y d\u1ef1ng 3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u: <\/span><\/p>\n

2.3.1. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh:<\/span><\/p>\n

Cho c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa <\/span>t\u01b0\u01a1i, s\u1eefa chua u\u1ed1ng, s\u1eefa chua \u0103n, phomat v\u00e0 kem. V\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chung <\/span>\u0111\u00f3 l\u00e0 VINAMILK. <\/span>Vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh s\u1ebd gi\u00fap VINAMILK tr\u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 <\/span>lo\u00e3ng th\u00f4ng tin b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o m\u1ed9t t\u00ean g\u1ecdi duy nh\u1ea5t. V\u00e0 chi ph\u00ed cho <\/span>cho chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u VINAMILK <\/span>kh\u00f4ng qu\u00e1 l\u1edbn.<\/span><\/p>\n

Vi\u1ec7c qu\u1ea3ng b\u00e1 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 \u1ea3nh h\u01b0\u1edfng domino \u0111\u1ebfn t\u1ea5t c\u1ea3 <\/span>c\u00e1c s\u1ea3n ph\u1ea9m trong nh\u00f3m.<\/span>V\u00e0 \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u00f3m, b\u1edfi n\u1ebfu m\u1ed9t <\/span>th\u01b0\u01a1ng hi\u1ec7u trong nh\u00f3m c\u00f3 v\u1ea5n \u0111\u1ec1 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u <\/span>kh\u00e1c trong nh\u00f3m. <\/span>V\u00e0 vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u00ec n\u00f3 l\u1ea1i tr\u1edf n\u00ean m\u1edd nh\u1ea1t.<\/span><\/p>\n

2.3.2. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ngu\u1ed3n: <\/span><\/p>\n

V<\/span>\u1edbi m\u1ed9t s\u1ed1 d\u00f2ng s\u1ea3n ph\u1ea9m <\/span>nh\u01b0 s\u1eefa ti\u1ec7t tr\u00f9ng VINAMILK FLEX, S\u1eefa chua VINAMILK PROBI, s\u1eefa chua <\/span>\u0103n VINAMILK SUSU, s\u1eefa chua \u0103n VINAMILK PROBEAUTY, s\u1eefa chua <\/span>VINAMILK nha \u0111am, s\u1eefa chua kh\u00f4ng \u0111\u01b0\u1eddng KEFIR. <\/span>M\u1ed7i s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed9t t\u00ean ri\u00eang nh\u01b0ng ph\u1ea3i ch\u1ecbu s\u1ef1 b\u00f3 bu\u1ed9c v\u00e0 chi ph\u1ed1i <\/span>b\u1edfi uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ngu\u1ed3n. <\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ngu\u1ed3n n\u1eb1m trong kh\u1ea3 n\u0103ng t\u1ea1o c\u1ea3m <\/span>gi\u00e1c kh\u00e1c bi\u1ec7t v\u00e0 s\u00e2u s\u1eafc cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi.<\/span>\u0110i\u1ec1u nguy hi\u1ec3m \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ngu\u1ed3n, \u0111\u00f3 l\u00e0 vi\u1ec7c \u0111i qu\u00e1 gi\u1edbi h\u1ea1n <\/span>nh\u1eefng \u0111\u1eb7t t\u00ednh c\u1ed1t y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u.<\/span><\/p>\n

2.3.3. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m:\u00a0<\/span><\/p>\n

Cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m <\/span>nh\u01b0: c\u00e1c d\u00f2ng s\u1ea3n n\u01b0\u1edbc gi\u1ea3i kh\u00e1t VFRESH, ICY, b\u1ed9t dinh d\u01b0\u1ee1ng tr\u1ebb em <\/span>RIDIELAC, s\u1eefa b\u1ed9t DIELAC, s\u1eefa \u0111\u1eb7c \u00d4NG TH\u1ecc, NG\u00d4I SAO PH\u01af\u01a0NG <\/span>NAM, s\u1eefa \u0111\u1eadu n\u00e0nh GOLDSOY. <\/span>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u theo chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m th\u00ec m\u1ed7i d\u00f2ng <\/span>s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang v\u1edbi logo ri\u00eang, h\u00ecnh \u1ea3nh ri\u00eang,\u2026 <\/span>VFRESH v\u1edbi h\u00ecnh \u1ea3nh m\u1ed9t logo \u0111\u1ea7y s\u1ee9c s\u1ed1ng, \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh nh\u00e3n <\/span>h\u00e0ng Vfresh v\u1edbi logo m\u1edbi c\u00f9ng th\u00f4ng \u0111i\u1ec7p \u201cNgu\u1ed3n s\u1ed1ng t\u1eeb \u0111\u1ea5t m\u1eb9\u201d.<\/span><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ICY v\u1edbi slogan \u201c GI\u1eee L\u1ea0I <\/span>H\u01af\u01a0NG V\u1eca T\u1ef0 NHI\u00caN C\u1ee6A N\u01af\u1edaC\u201d v\u1edbi h\u00ecnh \u1ea3nh h\u1ebft s\u1ee9c t\u01b0\u01a1i m\u00e1t v\u00e0 \u0111\u1ea7y <\/span>s\u1ee9c s\u1ed1ng. S\u1eefa \u0111\u1eb7c \u00d4NG TH\u1ecc v\u00e0 NG\u00d4I SAO PH\u01af\u01a0NG NAM v\u1edbi slogan \u201c<\/span>S\u1eeeA NGON, PHA CH\u1ebe C\u00c0NG NGON\u201d,\u2026<\/span><\/p>\n

3. Kh\u00e1i qu\u00e1t nh\u1eefng th\u00e0nh c\u00f4ng m\u00e0 c\u00f4ng ty \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c trong <\/span>th\u1eddi gian qua.<\/span><\/strong><\/h4>\n

3.1. T\u1ed5ng qu\u00e1t v\u1ec1 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n<\/span><\/p>\n

Giai \u0111o\u1ea1n<\/strong>1976-1986<\/strong> s<\/span>au khi ti\u1ebfp qu\u1ea3n 3 nh\u00e0 m\u00e1y S\u1eefa do ch\u1ebf \u0111\u1ed9 c\u0169 \u0111\u1ec3 l\u1ea1i sau n\u0103m 1975 : nh\u00e0 <\/span>m\u00e1y s\u1eefa Th\u1ed1ng Nh\u1ea5t ( ti\u1ec1n th\u00e2n l\u00e0 nh\u00e0 m\u00e1y Foremost ); nh\u00e0 m\u00e1y s\u1eefa Tr\u01b0\u1eddng <\/span>Th\u1ecd ( ti\u1ec1n th\u00e2n l\u00e0 nh\u00e0 m\u00e1y Cosuvina); v\u00e0 nh\u00e0 m\u00e1y s\u1eefa B\u1ed9t Dielac ( Nestle ) t\u00ecnh <\/span>h\u00ecnh s\u1ea3n xu\u1ea5t g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n ph\u1ee9c t\u1ea1p: m\u00e1y m\u00f3c thi\u1ebft b\u1ecb h\u01b0 h\u1ea1i nhi\u1ec1u, ph\u1ee5 <\/span>t\u00f9ng thi\u1ebfu th\u1ed1n, nguy\u00ean li\u1ec7u tr\u1ed1ng kh\u00f4ng.<\/span><\/p>\n

Trong \u0111i\u1ec1u ki\u1ec7n \u0111\u00f3, c\u00f4ng ty v\u1eabn \u0111\u1ea3m b\u1ea3o m\u1ed9t l\u01b0\u1ee3ng h\u00e0ng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 <\/span>ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ee7 y\u1ebfu l\u00e0 ng\u01b0\u1eddi gi\u00e0, ng\u01b0\u1eddi b\u1ec7nh v\u00e0 tr\u1ebb em. <\/span>Th\u01b0\u01a1ng hi\u1ec7u VINAMILK ch\u00ednh th\u1ee9c ra \u0111\u1eddi trong ho\u00e0n c\u1ea3nh n\u00e0y v\u00e0 d\u1ea7n <\/span>kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a minh tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/span><\/p>\n

Giai \u0111o\u1ea1n<\/strong>1986-2005<\/strong>: <\/span>\u0110\u1eb7c bi\u1ec7t t\u1eeb n\u0103m 1991, nh\u1eadn th\u1ee9c r\u00f5 t\u1ea7m quan tr\u1ecdng ch\u1ee7 tr\u01b0\u01a1ng c\u1ee7a <\/span>\u0110\u1ea3ng v\u1ec1 \u201c Ph\u00e1t tri\u1ec3n N\u00f4ng \u2013 L\u00e2m – Ng\u01b0 nghi\u1ec7p g\u1eafn v\u1edbi C\u00f4ng nghi\u1ec7p ch\u1ebf bi\u1ebfn <\/span>v\u00e0 x\u00e2y d\u1ef1ng n\u00f4ng th\u00f4n m\u1edbi l\u00e0 nhi\u1ec7m v\u1ee5 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 \u1ed5n \u0111\u1ecbnh t\u00ecnh <\/span>h\u00ecnh Kinh t\u1ebf – X\u00e3 h\u1ed9i \u201c, c\u00f4ng ty \u0111\u00e3 t\u1ea1o l\u1eadp v\u00f9ng nguy\u00ean li\u1ec7u n\u1ed9i \u0111\u1ecba, \u0111\u1ea7u t\u01b0 ph\u00e1t <\/span>tri\u1ec3n ch\u0103n nu\u00f4i b\u00f2 s\u1eefa trong n\u00f4ng th\u00f4n, th\u1ef1c hi\u1ec7n ch\u1ee7 tr\u01b0\u01a1ng c\u1ee7a \u0110\u1ea3ng v\u1ec1 li\u00ean <\/span>minh C\u00f4ng \u2013 N\u00f4ng, l\u00e0m c\u01a1 s\u1edf cho chuy\u1ec3n d\u1ecbch c\u01a1 c\u1ea5u C\u00f4ng \u2013 N\u00f4ng nghi\u1ec7p theo <\/span>\u0111\u01b0\u1eddng l\u1ed1i kinh t\u1ebf m\u1edbi c\u1ee7a \u0110\u1ea3ng. Cu\u1ed9c \u201c c\u00e1ch m\u1ea1ng tr\u1eafng \u201c \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh. <\/span>C\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u VINAMILK v\u1edbi nhi\u1ec1u d\u00f2ng s\u1ea3n <\/span>ph\u1ea9m \u0111\u00e1p nhu c\u1ea7u r\u1ea5t \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi t\u00eau d\u00f9ng. <\/span><\/p>\n

Giai \u0111o\u1ea1n <\/strong>2006 \u0111\u1ebfn nay<\/strong>: <\/span>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n c\u00f4ng ty ti\u1ebfn h\u00e0nh c\u1ed5 ph\u1ea7n h\u00f3a, \u0111\u00e3 c\u00f3 c\u00e1c c\u1ed5 \u0111\u00f4ng n\u01b0\u1edbc <\/span>ngo\u00e0i g\u00f3p v\u1ed1n v\u00e0o c\u00f4ng ty v\u00e0 ch\u00ednh h\u1ecd \u0111\u00e3 th\u1ed5i m\u1ed9t l\u1ed3ng gi\u00f3 m\u1edbi cho c\u00f4ng ty. <\/span>Trong giai \u0111o\u1ea1n n\u00e0y, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a <\/span>VINAMILK tr\u1edf n\u00ean kh\u1edfi s\u1eafc v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u VINAMILK \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u00ean nh\u1ec1u h\u01a1n, nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u00e0 m\u00e0 <\/span>VINAMILK \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng r\u1ea5t \u00fd ngh\u0129a v\u00e0 cu\u1ed1n h\u00fat. <\/span>VINAMILK \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ho\u1ea1t \u0111\u1ed9ng v\u00e0 <\/span>l\u00e0m \u0103n hi\u1ec7u qu\u1ea3. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u00ec c\u1ed9ng \u0111\u1ed3ng v\u1edbi r\u1ea5t nhi\u1ec1u ho\u1ea1t <\/span>\u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 nh\u00e2n \u0111\u1ea1o.\u01b0 <\/span>VINAMILK \u0111\u00e3 th\u00e0nh l\u1eadp c\u00e1c trung t\u00e2m t\u01b0 v\u1ea5n dinh d\u01b0\u1ee1ng s\u1ee9c kho\u1ebb tr\u00ean <\/span>c\u1ea3 n\u01b0\u1edbc, kh\u00e1m v\u00e0 cung c\u1ea5p s\u1eefa mi\u1ec5n ph\u00ed h\u00e0ng n\u0103m cho h\u00e0ng ng\u00e0n l\u01b0\u1ee3t tr\u1ebb em, <\/span>h\u1ecdc sinh ti\u1ec3u h\u1ecdc v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng suy dinh d\u01b0\u1ee1ng. C\u00f4ng t\u00e1c khoa h\u1ecdc c\u00f4ng ngh\u1ec7 <\/span>lu\u00f4n \u0111\u01b0\u1ee3c VINAMILK coi l\u00e0 m\u0169i nh\u1ecdn \u0111\u1ed9t ph\u00e1 l\u00e0m t\u0103ng d\u1ea7n ch\u1ee7ng lo\u1ea1i qua <\/span>t\u1eebng n\u0103m.<\/span><\/p>\n

3.2. M\u1ed9t s\u1ed1 th\u00e0nh qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c <\/span>
\nVinamilk lu\u00f4n kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c ni\u1ec1m tin trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span> Li\u00ean t\u1ee5c \u0111\u1ea1t Top 5 DN t\u01b0 nh\u00e2n l\u1edbn nh\u1ea5t nh\u1edd m\u1ed9t t\u1eadp th\u1ec3 l\u00e3nh <\/span>\u0111\u1ea1o c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc. V\u1edbi vi\u1ec7c lu\u00f4n t\u00ecm s\u1ef1 \u0111\u1ed5i m\u1edbi, c\u1ea3i <\/span>ti\u1ebfn trong qu\u1ea3n l\u00fd, t\u1eadp th\u1ec3 l\u00e3nh \u0111\u1ea1o \u0111\u00e3 g\u00f3p ph\u1ea7n mang \u0111\u1ebfn cho Vinamilk nhi\u1ec1u <\/span>th\u00e0nh c\u00f4ng trong th\u1eddi k\u1ef3 \u0111\u1ed5i m\u1edbi. Vinamilk \u0111\u00e3 lu\u00f4n kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o, \u0111\u1ed9t <\/span>ph\u00e1 trong kinh doanh v\u00e0 c\u1ea1nh tranh l\u00e0nh m\u1ea1nh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eefa h\u00e0ng \u0111\u1ea7u <\/span>th\u1ebf gi\u1edbi \u0111ang c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam. <\/span><\/p>\n

\n

Xem th\u00eam: 5 B\u01b0\u1edbc x\u1eady d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p m\u1edbi th\u00e0nh c\u00f4ng<\/a><\/span><\/p>\n<\/div>\n

– \u0110\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7, n\u00e2ng cao n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, trong b\u1ed1i c\u1ea3nh <\/span>Vi\u1ec7t Nam h\u1ed9i nh\u1eadp ng\u00e0y c\u00e0ng s\u00e2u r\u1ed9ng v\u1edbi n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi, Vinamilk \u0111\u00e3 \u0111\u1ea7u <\/span>t\u01b0 thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7, n\u00e2ng cao n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t tr\u00ean c\u01a1 s\u1edf t\u0103ng c\u01b0\u1eddng l\u01b0\u1ee3ng v\u00e0 <\/span>ch\u1ea5t ngu\u1ed3n s\u1eefa t\u01b0\u01a1i nguy\u00ean li\u1ec7u. <\/span>
\n– V\u1edbi tri\u1ebft l\u00fd kinh doanh mong mu\u1ed1n tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau <\/span>th\u00edch nh\u1ea5t \u1edf m\u1ecdi khu v\u1ef1c, l\u00e3nh th\u1ed5. V\u00ec th\u1ebf ch\u00fang t\u00f4i t\u00e2m ni\u1ec7m r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng <\/span>v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh c\u1ee7a Vinamilk. Vinamilk xem kh\u00e1ch h\u00e0ng l\u00e0 <\/span>trung t\u00e2m v\u00e0 cam k\u1ebft \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span>
\n– Ch\u00ednh s\u00e1ch ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00f4ng ty l\u00e0 lu\u00f4n th\u1ecfa m\u00e3n v\u00e0 c\u00f3 tr\u00e1ch <\/span>nhi\u1ec7m v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, \u0111\u1ea3m b\u1ea3o <\/span>ch\u1ea5t l\u01b0\u1ee3ng, an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh, t\u00f4n tr\u1ecdng \u0111\u1ea1o \u0111\u1ee9c <\/span>kinh doanh v\u00e0 tu\u00e2n theo lu\u1eadt \u0111\u1ecbnh. <\/span>Vinamilk lu\u00f4n \u0111\u1ee9ng v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eefa trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc <\/span>
\n– L\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc \u2013 ch\u00eca kho\u00e1 \u0111\u1ec3 th\u00e0nh c\u00f4ng th\u00e0nh c\u00f4ng c\u1ee7a .<\/span>Vinamilk trong su\u1ed1t ch\u1eb7ng \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh \u0111\u00f3 ch\u00ednh l\u00e0 Vinamilk \u0111\u00e3 <\/span>may m\u1eafn c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t t\u1eadp th\u1ec3 l\u00e3nh \u0111\u1ea1o c\u00f3 t\u00e2m, c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 c\u00f3 nh\u1eefng k\u0129 n\u0103ng <\/span>l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc. <\/span>
\n– Th\u00e1ng 3-2012, l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u1ea3o s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c n\u1eef l\u00e3nh \u0111\u1ea1o <\/span>doanh nghi\u1ec7p \u1edf ch\u00e2u \u00c1, T\u1ea1p ch\u00ed Forbes \u0111\u00e3 ch\u1ecdn B\u00e0 Mai Ki\u1ec1u Li\u00ean \u2013 Ch\u1ee7 t\u1ecbch <\/span>H\u0110QT ki\u00eam T\u1ed5ng Gi\u00e1m \u0110\u1ed1c Vinamilk v\u00e0o danh s\u00e1ch 50 n\u1eef doanh nh\u00e2n c\u00f3 <\/span>quy\u1ec1n l\u1ef1c nh\u1ea5t ch\u00e2u \u00c1.<\/span><\/p>\n

4. Ph\u01b0\u01a1ng h\u01b0\u1edbng nhi\u1ec7m v\u1ee5 trong th\u1eddi gian t\u1edbi c\u1ee7a C\u00f4ng ty<\/span><\/strong><\/h4>\n

– C\u1ee7ng c\u1ed1, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ef1c <\/span>m\u1ea1nh \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t c\u00e1c nhu c\u1ea7u v\u00e0 t\u00e2m l\u00fd ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t <\/span>Nam. <\/span>
\n– Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u Vinamilk th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u dinh d\u01b0\u1ee1ng c\u00f3 <\/span>uy t\u00edn khoa h\u1ecdc v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t v\u1edbi m\u1ecdi ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam th\u00f4ng qua <\/span>chi\u1ebfn l\u01b0\u1ee3c \u00e1p d\u1ee5ng nghi\u00ean c\u1ee9u khoa h\u1ecdc v\u1ec1 nhu c\u1ea7u dinh d\u01b0\u1ee1ng \u0111\u1eb7c th\u00f9 c\u1ee7a <\/span>ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u1ec3 ph\u00e1t tri\u1ec3n ra nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m t\u1ed1i \u01b0u nh\u1ea5t cho ng\u01b0\u1eddi <\/span>ti\u00eau d\u00f9ng Vi\u1ec7t Nam. <\/span>
\n– \u0110\u1ea7u t\u01b0 m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh qua th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c m\u1eb7t <\/span>h\u00e0ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t t\u1ed1t cho s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u <\/span>ch\u1ee7 l\u1ef1c VFresh nh\u1eb1m \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u0103ng nhanh \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t <\/span>h\u00e0ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t \u0111\u1ebfn t\u1eeb thi\u00ean nhi\u00ean v\u00e0 t\u1ed1t cho s\u1ee9c kh\u1ecfe con ng\u01b0\u1eddi. <\/span>
\n– Khai th\u00e1c s\u1ee9c m\u1ea1nh v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vinamilk l\u00e0 m\u1ed9t <\/span>th\u01b0\u01a1ng hi\u1ec7u dinh d\u01b0\u1ee1ng c\u00f3 \u201cuy t\u00edn khoa h\u1ecdc v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t <\/span>Nam\u201d \u0111\u1ec3 chi\u1ebfm l\u0129nh \u00edt nh\u1ea5t l\u00e0 35% th\u1ecb ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1eefa b\u1ed9t trong v\u00f2ng 2 <\/span>n\u0103m t\u1edbi. <\/span>
\n– Ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n danh m\u1ee5c c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0 t\u1eeb s\u1eefa nh\u1eb1m <\/span>h\u01b0\u1edbng t\u1edbi m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u00eau th\u1ee5 r\u1ed9ng l\u1edbn, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng sang c\u00e1c <\/span>s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam c\u00f3 gi\u00e1 b\u00e1n cao nh\u1eb1m n\u00e2ng cao t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn <\/span>chung c\u1ee7a to\u00e0n C\u00f4ng ty. <\/span>
\n– Ti\u1ebfp t\u1ee5c n\u00e2ng cao n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng cung c\u1ea5p v\u00e0 ti\u1ebfp t\u1ee5c <\/span>m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ch\u1ee7 \u0111\u1ed9ng, v\u1eefng m\u1ea1nh v\u00e0 hi\u1ec7u qu\u1ea3. <\/span>
\n– Ph\u00e1t tri\u1ec3n ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung s\u1eefa t\u01b0\u01a1i \u1ed5n <\/span>\u0111\u1ecbnh, ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi gi\u00e1 c\u1ea1nh tranh v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n

III. K\u1ebeT LU\u1eacN<\/span><\/strong><\/h3>\n

1.V\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p l\u00fd, Vinamilk \u0111\u00e3 v\u00e0 \u0111ang <\/span>ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, c\u0169ng c\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ef1c m\u1ea1nh \u0111\u00e1p <\/span>\u1ee9ng t\u1ed1t nh\u1ea5t c\u00e1c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/span><\/strong><\/h4>\n

Vinamilk \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u dinh d\u01b0\u1ee1ng c\u00f3 uy t\u00edn khoa h\u1ecdc <\/span>v\u00e0 \u0111\u00e1ng tin c\u1eady b\u1eadc nh\u1ea5t v\u1edbi m\u1ecdi ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c \u00e1p <\/span>d\u1ee5ng nghi\u00ean c\u1ee9u khoa h\u1ecdc v\u1ec1 nhu c\u1ea7u dinh d\u01b0\u1ee1ng \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam <\/span>\u0111\u1ec3 ph\u00e1t tri\u1ec3n ra nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m t\u1ed1i \u01b0u. <\/span>Vinamilk \u0111ang c\u1ee7ng c\u1ed1 m\u1ea1nh m\u1ebd v\u00e0 m\u1edf r\u1ed9ng th\u00eam th\u1ecb ph\u1ea7n nh\u1edd h\u1ec7 <\/span>th\u1ed1ng ph\u00e2n ph\u1ed1i ph\u1ee7 \u0111\u1ec1u 64 t\u1ec9nh, th\u00e0nh ph\u1ed1 trong c\u1ea3 n\u01b0\u1edbc v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean <\/span>\u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o chuy\u00ean nghi\u1ec7p v\u00e0 kinh nghi\u1ec7m. <\/span>
\nVinamilk t\u0103ng tr\u01b0\u1edfng \u0111a d\u1ea1ng, ngo\u00e0i vi\u1ec7c m\u1edf r\u1ed9ng t\u0103ng tr\u01b0\u1edfng theo <\/span>chi\u1ec1u ngang, Vinamilk c\u0169ng \u0111ang h\u01b0\u1edbng t\u1edbi t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u d\u1ecdc v\u1edbi vi\u1ec7c <\/span>m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n nguy\u00ean li\u1ec7u s\u1ea1ch \u0111\u1ea7u v\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung <\/span>s\u1eefa t\u01b0\u01a1i s\u1ea1ch v\u00e0 \u1ed5n \u0111\u1ecbnh, g\u00f3p ph\u1ea7n t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 <\/span>gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m. <\/span>
\nVinamilk lu\u00f4n tr\u00fa tr\u1ecdng x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p \u0111\u1ec3 Vinamilk tr\u1edf th\u00e0nh m\u1ed9t <\/span>th\u01b0\u01a1ng hi\u1ec7u ph\u1ee7 kh\u1eafp l\u00e3nh th\u1ed5 n\u01b0\u1edbc Vi\u1ec7t Nam, h\u01b0\u1edbng t\u1edbi m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/span>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n chung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f3i <\/span>ri\u00eang th\u00e0nh c\u00f4ng \u0111\u00e3 gi\u00fap Vinamilk th\u00e0nh c\u00f4ng v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 top 5 doanh <\/span>nghi\u1ec7p l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. T<\/span>rong m\u1ed9t th\u1eddi h\u1ea1n d\u00e0i v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn qua hi\u1ec7u su\u1ea5t cao s\u1eed d\u1ee5ng v\u00e0 b\u1edfi s\u1ef1 tho\u1ea3 m\u00e3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>– –Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh c\u00f3 \u0111\u1eb7c th\u00f9 v\u0103n ho\u00e1, l\u00fd t\u00ednh, c\u1ea3m t\u00ednh, tr\u1ef1c quan v\u00e0 \u0111\u1ed9c quy\u1ec1n m\u00e0 b\u1ea1n li\u00ean t\u01b0\u1edfng t\u1edbi khi nh\u1eafc \u0111\u1ebfn m\u1ed9t m\u1eabu s\u1ea3n ph\u1ea9m hay m\u1ed9t c\u00f4ng ty. <\/span><\/p>\n

2. T\u1ea1i sao doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/strong><\/h4>\n

Tr\u01b0\u1edbc h\u1ebft, tr\u1ea3i qua th\u01b0\u01a1ng hi\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin y\u00eau h\u01a1n, y\u00ean t\u00e2m h\u01a1n v\u00e0 c\u00f3 mong \u01b0\u1edbc \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn v\u00e0 ti\u00eau d\u00f9ng m\u1eabu s\u1ea3n ph\u1ea9m h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 t\u1ea1o d\u1ef1ng uy t\u00edn c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u1ebfn v\u00e0 ng\u01b0\u1ee1ng m\u1ed9 s\u1ebd mang l\u1ea1i nh\u1eefng quy\u1ec1n l\u1ee3i to l\u1edbn cho doanh nghi\u1ec7p. Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 tri\u1ec3n v\u1ecdng doanh thu m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p trong hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai. <\/span>B\u00ean c\u1ea1nh \u0111\u00f3, khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng kh\u00f4ng lo l\u1eafng khi g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o doanh nghi\u1ec7p ; b\u1ea1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng h\u1ee3p t\u00e1c kinh doanh th\u01b0\u01a1ng m\u1ea1i, ph\u00e2n ph\u1ed1i nguy\u00ean v\u1eadt li\u1ec7u v\u00e0 h\u00e0ng ho\u00e1 cho doanh nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 gia t\u00e0i v\u00f4 h\u00ecnh dung v\u00e0 c\u00f3 gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 th\u00f4i th\u00fac nh\u1eefng doanh nghi\u1ec7p N\u01b0\u1edbc Ta, ngay c\u1ea3 \u0111\u00f3 l\u00e0 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf trong x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

3. Doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/strong>\u00a0 \u00a0 <\/span><\/h4>\n

\u00a0<\/span>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3 m\u1ed9t quy tr\u00ecnh v\u0129nh vi\u1ec5n v\u00e0 b\u1ec1n ch\u1eafc, y\u00ean c\u1ea7u ph\u1ea3i c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u01a1n c\u1eed, h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd tu\u1ef3 theo th\u1ef1c tr\u1ea1ng v\u00e0 s\u1ef1 ph\u00e1t minh s\u00e1ng t\u1ea1o, s\u1ef1 t\u00e1o b\u1ea1o c\u1ee7a t\u1eebng doanh nghi\u1ec7p. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i quan t\u00e2m \u0111\u1ebfn nh\u1eefng n\u1ed9i dung sau \u0111\u00e2y:<\/span><\/p>\n

4. \u0110\u1ecbnh h\u00ecnh k\u1ebf ho\u1ea1ch chung x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/strong><\/h4>\n

Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng c\u1ee7a r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, c\u1ea3 ch\u1ee7 quan v\u00e0 kh\u00e1ch quan. V\u00ec th\u1ebf r\u1ea5t c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u1ee9ng ph\u00f3 k\u1ecbp th\u1eddi v\u1edbi nh\u1eefng bi\u1ebfn c\u1ed1 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u1ea3y ra. \u0110i\u1ec1u quan tr\u1ecdng trong x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb ti\u1ec1m n\u0103ng tr\u01b0\u1edbc m\u1eaft v\u00e0 l\u00e2u b\u1ec1n h\u01a1n c\u1ee7a doanh nghi\u1ec7p. V\u00ec th\u1ebf k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n g\u1eafn li\u1ec1n v\u1edbi k\u1ebf ho\u1ea1ch m\u1eabu s\u1ea3n ph\u1ea9m, g\u1eafn li\u1ec1n v\u1edbi k\u1ebf ho\u1ea1ch g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c k\u1ebf ho\u1ea1ch kinh t\u1ebf t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. Trong th\u1ef1c ti\u1ec5n, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn k\u1ebf ho\u1ea1ch \u0111i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 bi\u1ec7t c\u1ee7a h\u00e0ng ho\u00e1 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i \u0111i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u chung c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t cho t\u1eebng h\u00e0ng ho\u00e1. V\u1edbi k\u1ebf ho\u1ea1ch \u0111i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u chung ho\u1eb7c v\u1eeba ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t v\u1eeba t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u chung l\u00e0 c\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn th\u01b0\u1eddng l\u1ef1a ch\u1ecdn ( k\u1ebf ho\u1ea1ch \u0111a th\u01b0\u01a1ng hi\u1ec7u ). \u01afu \u0111i\u1ec3m c\u1ee7a c\u00e1ch n\u00e0y l\u00e0 n\u0103ng l\u1ef1c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng nhanh, h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c r\u1ee7i ro ti\u1ec1m \u1ea9n r\u1ee7i ro \u0111\u00e1ng ti\u1ebfc t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t kh\u00f4ng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc v\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u1edd m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc. Tuy nhi\u00ean ng\u00e2n s\u00e1ch r\u1ea5t l\u1edbn. L\u1ef1a ch\u1ecdn t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u chung ( th\u01b0\u01a1ng hi\u1ec7u m\u00e1i \u1ea5m gia \u0111\u00ecnh ) l\u00e0 c\u00e1ch \u0111i c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p N\u01b0\u1edbc Ta, \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng l\u00e0 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, b\u1edfi l\u1ebd \u0111i theo h\u01b0\u1edbng n\u00e0y s\u1ebd h\u1ea1n ch\u1ebf r\u1ea5t nhi\u1ec1u ng\u00e2n s\u00e1ch cho t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u. Nguy\u00ean t\u1eafc chung khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea3i d\u1ec5 ph\u00e2n bi\u1ec7t, kh\u00f4ng tr\u00f9ng l\u1eb7p v\u1edbi nh\u1eefng t\u00ean kh\u00e1c ; t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u1ea5n t\u01b0\u1ee3ng, ng\u1eafn g\u1ecdn, \u0111\u01a1n gi\u1ea3n, d\u1ec5 \u0111\u1ecdc, d\u1ec5 nh\u1edb, c\u00f3 t\u00ednh v\u0103n ho\u00e1 v\u00e0 g\u1eafn li\u1ec1n v\u1edbi \u0111\u1eb7c t\u00ednh ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng ho\u00e1.<\/span><\/p>\n

\"X\u00e2y<\/p>\n

IV.VI\u1ec6C X\u00c2Y D\u1ef0NG V\u00c0 PH\u00c1T TRI\u1ec2N TH\u01af\u01a0NG HI\u1ec6U C\u1ee6A DOANH NGHI\u1ec6P <\/span><\/strong><\/h3>\n

1. Gi\u1edbi thi\u1ec7u s\u01a1 l\u01b0\u1ee3c v\u1ec1 T\u1eadp \u0111o\u00e0n Vinamilk:<\/span><\/strong><\/h4>\n

C\u00f4ng ty CP s\u1eefa N\u01b0\u1edbc Ta c\u00f3 t\u00ean thanh to\u00e1n giao d\u1ecbch Qu\u1ed1c t\u1ebf l\u00e0 : Vietnam Dairy Products Joint Stock Company. C\u00f4ng ty \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng n\u0103m 1976 tr\u00ean c\u01a1 s\u1edf ti\u1ebfp qu\u1ea3n 3 x\u00ed nghi\u1ec7p s\u1ea3n xu\u1ea5t S\u1eefa c\u1ee7a ch\u1ebf \u0111\u1ed9 c\u0169 \u0111\u1ec3 l\u1ea1i. C\u00f4ng ty c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i S\u1ed1 10 ph\u1ed1 T\u00e2n Tr\u00e0o, P. T\u00e2n Ph\u00fa, Qu\u1eadn 7, th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. T\u00ednh theo doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng, Vinamilk l\u00e0 nh\u00e0 s\u1ea3n su\u1ea5t s\u1eefa h\u00e0ng \u0111\u1ea7u t\u1ea1i N\u01b0\u1edbc Ta. Danh m\u1ee5c m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk g\u1ed3m c\u00f3 : m\u1eabu s\u1ea3n ph\u1ea9m n\u00f2ng c\u1ed1t l\u00e0 s\u1eefa n\u01b0\u1edbc v\u00e0 s\u1eefa b\u1ed9t ; lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam nh\u01b0 s\u1eefa \u0111\u1eb7c, s\u1eefa chua \u0103n v\u00e0 s\u1eefa chua u\u1ed1ng, kem v\u00e0 pho m\u00e1t. Ph\u1ea7n l\u1edbn lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a C\u00f4ng ty cung \u1ee9ng cho th\u1ecb tr\u01b0\u1eddng d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u201c Vinamilk \u201d, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c b\u1ea7u ch\u1ecdn l\u00e0 m\u1ed9t \u201c Th\u01b0\u01a1ng hi\u1ec7u N\u1ed5i ti\u1ebfng \u201d v\u00e0 l\u00e0 m\u1ed9t trong nh\u00f3m 100 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t do B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng b\u00ecnh ch\u1ecdn n\u0103m 2006. Vinamilk c\u0169ng \u0111\u01b0\u1ee3c b\u1ea7u ch\u1ecdn trong nh\u00f3m \u201c Top 10 H\u00e0ng Vi\u1ec7t Nam ch\u1ea5t l\u01b0\u1ee3ng cao \u201d t\u1eeb n\u0103m 1995 \u0111\u1ebfn n\u0103m 2007.<\/span><\/p>\n

2. Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk <\/span><\/strong><\/h4>\n

2.1<\/strong>. Th\u01b0\u01a1ng hi\u1ec7u Vinamilk Logo c\u1ee7a Vinamilk<\/strong> ch\u1ec9 g\u1ed3m hai m\u00e0u xanh d\u01b0\u01a1ng v\u00e0 tr\u1eafng, hai m\u00e0u s\u1eafc nh\u1eb9 nh\u00e0ng v\u00e0 thu\u1ea7n nh\u1ea5t. M\u00e0u xanh th\u01b0\u1eddng b\u1ed9c l\u1ed9 cho ni\u1ec1m k\u1ef3 v\u1ecdng, s\u1ef1 v\u1eefng ch\u00e3i, c\u00f2n m\u00e0u tr\u1eafng l\u00e0 m\u00e0u thu\u1ea7n khi\u1ebft v\u00e0 tinh kh\u00f4i. \u1ede \u0111\u00e2y n\u00f3 c\u00f2n l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u2013 m\u00e0u c\u1ee7a s\u1eefa, m\u00e0u c\u1ee7a s\u1ee9c s\u1ed1ng v\u00e0 s\u1ef1 tinh t\u00fay. B\u00ean ngo\u00e0i l\u00e0 h\u00ecnh tr\u00f2n tr\u1ee5 nh\u01b0 s\u1ef1 b\u1ea3o v\u1ec7, che ch\u1edf. C\u00f2n b\u00ean trong l\u00e0 ch\u1eef VNM vi\u1ebft c\u00e1ch \u0111i\u1ec7u ti\u1ebfp n\u1ed1i nhau t\u1ea1o th\u00e0nh d\u00f2ng s\u1eefa. Th\u00f4ng \u0111i\u1ec7p m\u00e0 logo mang l\u1ea1i \u0111\u00f3 l\u00e0 s\u1ef1 \u201c cam k\u1ebft mang \u0111\u1ebfn cho c\u00f4ng \u0111\u1ed3ng ngu\u1ed3n dinh d\u01b0\u1ee1ng t\u1ed1t nh\u1ea5t, ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t, b\u1eb1ng ch\u00ednh v\u00ec s\u1ef1 tr\u00e2n tr\u1ecdng, t\u00ecnh y\u00eau v\u00e0 ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m cao c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1eddi s\u1ed1ng con ng\u01b0\u1eddi v\u00e0 x\u00e3 h\u1ed9i \u201d c\u1ee7aVinamilk. Ngo\u00e0i ra, h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u VINAMILK c\u00f2n \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi h\u00ecnh \u1ea3nh nh\u1eefng c\u00e1nh \u0111\u1ed3ng c\u1ecf xanh b\u00e1t ng\u00e1t, \u0111\u1ea7y n\u1eafng \u2026 g\u1eafn li\u1ec1n v\u1edbi n\u00f3 l\u00e0 nh\u1eefng ch\u00fa b\u00f2 vui t\u01b0\u01a1i nh\u1ea3y m\u00faa, h\u00e1t ca, bi\u1ec3u l\u1ed9 s\u1ef1 th\u00e2n m\u1eadt v\u1edbi v\u1ea1n v\u1eadt thi\u00ean nhi\u00ean. <\/span><\/p>\n

2.2. Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Vinamilk\u00a0 \u00a0<\/strong> \u00a0<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Doanh nghi\u1ec7p d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a Doanh nghi\u1ec7p trong \u0111\u00f3 Chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 k\u1ebf ho\u1ea1ch c\u00f3 v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u \u0111\u1ec3 ho\u00e0n th\u00e0nh xong nh\u1eefng k\u1ebf ho\u1ea1ch kh\u00e1c. \u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c thi k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc, th\u1ee9 nh\u1ea5t ph\u1ea3i t\u01b0\u01a1ng th\u00edch v\u1edbi k\u1ebf ho\u1ea1ch chung c\u1ee7a Doanh nghi\u1ec7p trong \u0111\u00f3 c\u00f3. Chi\u1ebfn l\u01b0\u1ee3c Marketing. V\u1eady Vinamilk \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c Marketing nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 tri\u1ec3n khai th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Vinamilk. <\/span><\/p>\n

2.2.1<\/strong>. S\u1ea3n ph\u1ea9m ( Product ):<\/span><\/p>\n

Danh m\u1ee5c lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk g\u1ed3m c\u00f3 : m\u1eabu s\u1ea3n ph\u1ea9m n\u00f2ng c\u1ed1t l\u00e0 s\u1eefan\u01b0\u1edbc v\u00e0 s\u1eefa b\u1ed9t, lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam nh\u01b0 s\u1eefa \u0111\u1eb7c, s\u1eefa chua \u0103n v\u00e0 s\u1eefa chua u\u1ed1ng, kem, fomat. Vinamilk cung \u1ee9ng cho th\u1ecb tr\u01b0\u1eddng m\u1ed9t nh\u1eefng m\u1ee5c nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m, h\u01b0\u01a1ng v\u1ecb v\u00e0 quy c\u00e1ch v\u1ecf h\u1ed9p c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn. C\u00e1c d\u00f2ng s\u00e0n ph\u1ea9m c\u1ee7a Vinamilk ph\u00e2n ph\u1ed1i kh\u00e1 \u0111\u1ea7y \u0111\u1ee7 Vitamin v\u00e0 kho\u00e1ng ch\u1ea5t c\u1ea7n thi\u1ebfu cho s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u1ea3 m\u00e1i \u1ea5m gia \u0111\u00ecnh.<\/span><\/p>\n

2.2.2<\/strong>. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ai ? ( People )<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u Vinamilk c\u00f3 nh\u1eefng d\u00f2ng lo\u1ea1i s\u1ea3n ph\u1ea9m ch\u00ednh nh\u01b0 : s\u1eefa t\u01b0\u01a1i, s\u1eefa chua \u0103n v\u00e0 u\u1ed1ng, kem v\u00e0 fomat. Do d\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi mua ch\u00ednh c\u1ee7a nh\u1eefng d\u00f2ng m\u1eabu s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u Vinamilk l\u00e0 m\u1ea7n nin thi\u1ebfu nhi v\u00e0 thi\u1ebfu ni\u00ean. Th\u1ecb tr\u01b0\u1eddng ch\u00ednh m\u00e0 t\u1eadp \u0111o\u00e0n l\u1edbn Vinamilk h\u01b0\u1edbng t\u1edbi l\u00e0 th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. C\u00e1c d\u00f2ng m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng cho \u0111\u1ed9 tu\u1ed5i thi\u1ebfu nhi v\u00e0 thi\u1ebfu ni\u00ean b\u1edfi \u0111\u1ed9 tu\u1ed5i n\u00e0y c\u00f3 nhu y\u1ebfu l\u1edbn v\u1ec1 s\u1eefa v\u00e0 ti\u00eau d\u00f9ng nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa l\u1edbn nh\u1ea5t. B\u1edfi v\u1eady, h\u00ecnh \u1ea3nh v\u1ec1 v\u1ecf h\u1ed9p, th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng ti\u1ebfp th\u1ecb lu\u00f4n s\u1ed1ng \u0111\u1ed9ng, t\u01b0\u01a1i m\u1edbi v\u00e0 vui nh\u1ed9n, \u0111\u00e1nh v\u00e0o s\u1edf tr\u01b0\u1eddng th\u00edch nghi c\u1ee7a gi\u1edbi tr\u1ebb. M\u1eb7t kh\u00e1c, nh\u1eefng b\u1eadc cha m\u1eb9 l\u1ea1i m\u1edbi l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng mua m\u1eabu s\u1ea3n ph\u1ea9m, n\u00ean b\u00ean c\u1ea1nh vi\u1ec7c ti\u1ebfp th\u1ecb cho \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea7n nin thi\u1ebfu nhi v\u00e0 thi\u1ebfu ni\u00ean th\u00ec Vinamilk lu\u00f4n ch\u00fa tr\u1ecdng t\u1edbi nh\u1eefng b\u1eadc cha m\u1eb9 v\u1edbi nh\u1eefng h\u00ecnh \u1ea3nh nh\u1eefng b\u1eadc cha m\u1eb9 vui m\u1eebng v\u00e0 r\u1ea1ng r\u1ee1 v\u00ec con ch\u00e1u h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n dinh d\u01b0\u1ee1ng c\u0169ng nh\u01b0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 Vinamilk mang l\u1ea1i.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/p>\n

2.2.3.<\/strong> Gi\u00e1 c\u1ea3 ( Price ): Vinamilk cung \u1ee9ng nhi\u1ec1u d\u00f2ng lo\u1ea1i s\u1ea3n ph\u1ea9m v\u1edbi Ng\u00e2n s\u00e1ch chi ti\u00eau phong ph\u00fa ph\u1ee5c v\u1ee5 nhi\u1ec1u ng\u00e1ch th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n

2.2.4<\/strong>. K\u00eanh ph\u00e2n ph\u1ed1i ( Place ): H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh th\u00f4ng qua vi\u1ec7c thi\u1ebft l\u1eadp m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc. Trung b\u00ecnh m\u1ed7i t\u1ec9nh c\u00f3 1 \u0111\u1ebfn 2 \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c. C\u00f9ng v\u1edbi m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd l\u00e0 m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi h\u1ed7 tr\u1ee3 ti\u00eau th\u1ee5 t\u1ea1i nh\u1eefng \u0111\u1ea1i l\u00fd ch\u00ednh l\u00e0 k\u00eanh th\u00f4ng tin h\u1eefu hi\u1ec7u mang h\u00ecnh \u1ea3nh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi mua. Vinamilk lu\u00f4n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi lan r\u1ed9ng ra th\u00eam \u0111\u1ea1i l\u00fd nh\u1ecf, b\u00e1n l\u1ebb \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u Vinamilk len l\u1ecfi kh\u1eafp m\u1ecdi ng\u00f5 ng\u00e1ch. Vinamilk x\u00e1c l\u1eadp th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, ph\u1ea5n \u0111\u1ea5u ph\u1ee7 k\u00edn \u0111\u1ea1i l\u00fd tr\u00ean th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. Vinamilk th\u1ef1c thi k\u1ebf ho\u1ea1ch s\u1edf h\u1eefu 75 % th\u1ecb tr\u01b0\u1eddng to\u00e0n n\u01b0\u1edbc ; m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ra qu\u1ed1c t\u1ebf nh\u01b0ng v\u1eabn l\u1ea5y th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc l\u00e0m TT. \u0110\u1ea9y m\u1ea1nh v\u00e0 ph\u1ee7 \u0111\u1ec3u nh\u1eefng \u0111i\u1ec3m kinh doanh nh\u1ecf tr\u00ean t\u1ed5ng th\u1ec3 m\u1ecdi v\u00f9ng, \u0111\u1ecba ph\u1eadn ch\u1ee7 quy\u1ec1n l\u00e3nh th\u1ed5 c\u1ea3 n\u01b0\u1edbc v\u1edbi m\u1ea1ng l\u01b0\u1edbi r\u1ea5t m\u1ea1nh g\u1ed3m c\u00f3 183 nh\u00e0 ph\u00e2n ph\u1ed1i, 94.000 \u0111i\u1ec3m b\u00e1n h\u00e0ng ph\u1ee7 \u0111\u1ec3u 64\/64 t\u1ec9nh th\u00e0nh ph\u1ed1.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/p>\n

2.2.5.<\/strong> X\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p ( Promotion ): Vinamilk s\u1eed d\u1ee5ng t\u00edch h\u1ee3p nh\u1eefng c\u00f4ng c\u1ee5 tri\u1ec3n khai h\u1ed7n h\u1ee3p \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng : Qu\u1ea3ng c\u00e1o, tri\u1ec3n khai th\u01b0\u01a1ng m\u1ea1i tr\u1ea3i qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed9i \u0111\u1ed3ng : h\u1ed7 tr\u1ee3 v\u1ed1n, ch\u01b0\u01a1ng tr\u00ecnh t\u1eeb thi\u1ec7n ; khuy\u1ebfn m\u1ea1i Vinamilk ti\u1ebfp th\u1ecb tho\u00e1ng r\u1ed9ng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang : Tivi, t\u1ea1p ch\u00ed, internet, poster Th\u01b0\u1eddng xuy\u00ean bi\u1ebfn h\u00f3a nh\u1eefng n\u1ed9i dung, h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi l\u00f4i k\u00e9o s\u1ef1 quan t\u00e2m, ch\u0103m s\u00f3c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u1ef1c hi\u1ec7n nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i l\u1edbn d\u00e0nh cho ng\u01b0\u1eddi mua : t\u0103ng th\u1ec3 t\u00edch s\u1eefa gi\u00e1 kh\u00f4ng \u0111\u1ed5i, khuy\u1ebfn m\u00e3i k\u00e8m \u0111\u1ed3 ch\u01a1i tr\u1ebb em. C\u00f4ng ty c\u00f3 k\u1ebf ho\u1ea1ch ti\u00eau th\u1ee5 m\u1eabu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng th\u00edch v\u1edbi t\u1eebng th\u1eddi gian, t\u1eebng v\u00f9ng, t\u1eebng l\u1ee9a tu\u1ed5i \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi b\u00e1n h\u00e0ng \u00e2n c\u1ea7n, ni\u1ec1m n\u1edf, gi\u00e0u kinh nghi\u1ec7m, n\u0103ng \u0111\u1ed9ng, g\u1eafn li\u1ec1n quy\u1ec1n l\u1ee3i c\u00e1 th\u1ec3 v\u1edbi quy\u1ec1n l\u1ee3i c\u1ee7a c\u00f4ng ty. Th\u1ef1c hi\u1ec7n nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh d\u00f9ng th\u1eed lo\u1ea1i s\u1ea3n ph\u1ea9m \u1edf nh\u1eefng n\u01a1i c\u00f4ng c\u1ed9ng : \u1ea9m th\u1ef1c \u0103n u\u1ed1ng, tr\u01b0\u1eddng h\u1ecdc Vinamilk tri\u1ec3n khai nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp x\u00fac ng\u01b0\u1eddi mua r\u1ed9ng r\u00e3i nh\u01b0 : d\u00e0nh 3,1 t\u1ef7 \u0111\u1ed3ng cho Qu\u1ef9 h\u1ecdc b\u1ed5ng \u201c Vinamilk \u01b0\u01a1m m\u1ea7m k\u0129 n\u0103ng tr\u1ebb \u201d ; c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u1ee3 gi\u00fap ng\u01b0\u1eddi ngh\u00e8o, \u0111\u1ed3ng b\u00e0o b\u1ecb b\u00e3o l\u1ee5t, nh\u1eadn ph\u1ee5ng d\u01b0\u1ee1ng 20 b\u00e0 m\u1eb9 N\u01b0\u1edbc Ta anh h\u00f9ng t\u1ea1i B\u1ebfn Tre ; kh\u1edfi x\u01b0\u1edbng Qu\u1ef9 1 tri\u1ec7u c\u00e2y xanh cho Vi\u1ec7t Nam \u0111\u1ec3 tr\u1ed3ng th\u00eam nhi\u1ec1u c\u00e2y xanh t\u1ea1i nh\u1eefng th\u00e0nh ph\u1ed1, khu \u0111\u00f4 th\u1ecb v\u1edbi mong mu\u1ed1n c\u1ea3i t\u1ed5 m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean s\u1ed1ng c\u1ee7a nh\u1eefng d\u00e2n c\u01b0 \u0111\u00f4 th\u1ecb N\u01b0\u1edbc Ta. Vinamilk c\u0169ng \u1ee7ng h\u1ed9, 500 tri\u1ec7u \u0111\u1ed3ng cho ch\u01b0\u01a1ng tr\u00ecnh \u201c V\u00ec h\u1ecdc vi\u00ean Tr\u01b0\u1eddng Sa th\u00e2n y\u00eau \u201d ; h\u01a1n 1,4 t\u1ef7 \u0111\u1ed3ng \u1ee7ng h\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh \u201c G\u00f3p \u0111\u00e1 x\u00e2y Tr\u01b0\u1eddng Sa \u201d <\/span><\/p>\n

2.3.<\/strong> M\u1ed9t s\u1ed1 k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk Vinamilk x\u00e2y d\u1ef1ng 3 k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u : <\/strong><\/span><\/h4>\n

2.3.1<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u00e1i \u1ea5m gia \u0111\u00ecnh :\u00a0 <\/span><\/p>\n

Cho nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i, s\u1eefa chua u\u1ed1ng, s\u1eefa chua \u0103n, phomat v\u00e0 kem v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chung \u0111\u00f3 l\u00e0 VINAMILK.Vi\u1ec7c t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u m\u00e1i \u1ea5m gia \u0111\u00ecnh s\u1ebd gi\u00fap VINAMILK tr\u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 lo\u00e3ng th\u00f4ng tin b\u1eb1ng c\u00e1ch t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o m\u1ed9t t\u00ean g\u1ecdi duy nh\u1ea5t. V\u00e0 ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u VINAMILK kh\u00f4ng qu\u00e1 l\u1edbn. Vi\u1ec7c ti\u1ebfp th\u1ecb v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng domino \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c m\u1eabu s\u1ea3n ph\u1ea9m trong nh\u00f3m. V\u00e0 \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 \u0111i\u1ec3m y\u1ebfu k\u00e9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u00f3m, b\u1edfi n\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong nh\u00f3m c\u00f3 y\u1ebfu t\u1ed1 s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0ng lo\u1ea1t nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong nh\u00f3m. V\u00e0 vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c lan r\u1ed9ng ra th\u00ec n\u00f3 l\u1ea1i tr\u1edf n\u00ean m\u1edd nh\u1ea1t.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n<\/div>\n

\n

2.3.2<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ngu\u1ed3n :<\/span><\/p>\n

V\u1edbi 1 s\u1ed1 \u00edt d\u00f2ng s\u1ea3n ph\u1ea9m nh\u01b0 s\u1eefa ti\u1ec7t tr\u00f9ng VINAMILK FLEX, S\u1eefa chua VINAMILK PROBI, s\u1eefa chua \u0103n VINAMILK SUSU, s\u1eefa chua \u0103n VINAMILK PROBEAUTY, s\u1eefa chua VINAMILK nha \u0111am, s\u1eefa chua kh\u00f4ng \u0111\u01b0\u1eddng KEFIR. M\u1ed7i m\u1eabu s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed9t t\u00ean ri\u00eang nh\u01b0ng ph\u1ea3i ch\u1ecbu s\u1ef1 g\u00f2 b\u00f3 v\u00e0 chi ph\u1ed1i b\u1edfi uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ngu\u1ed3n. L\u1ee3i \u00edch c\u1ee7a k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u ngu\u1ed3n n\u1eb1m trong n\u0103ng l\u1ef1c t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u1ed9c l\u1ea1 v\u00e0 th\u00e2m th\u00fay cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi. \u0110i\u1ec1u nguy hi\u1ec3m so v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ngu\u1ed3n, \u0111\u00f3 l\u00e0 vi\u1ec7c \u0111i qu\u00e1 gi\u1edbi h\u1ea1n nh\u1eefng \u0111\u1eb7t t\u00ednh c\u1ed1t y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u1edfi \u0111\u1ea7u.\u00a0 \u00a0 \u00a0 <\/span><\/p>\n

2.3.3<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u lo\u1ea1i s\u1ea3n ph\u1ea9m : <\/span><\/p>\n

Cho nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m nh\u01b0 : nh\u1eefng d\u00f2ng s\u1ea3n n\u01b0\u1edbc gi\u1ea3i kh\u00e1t VFRESH, ICY, b\u1ed9t dinh d\u01b0\u1ee1ng tr\u1ebb em RIDIELAC, s\u1eefa b\u1ed9t DIELAC, s\u1eefa \u0111\u1eb7c \u00d4NG TH\u1ecc, NG\u00d4I SAO PH\u01af\u01a0NG NAM, s\u1eefa \u0111\u1eadu n\u00e0nh GOLDSOY.Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u theo k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u lo\u1ea1i s\u1ea3n ph\u1ea9m th\u00ec m\u1ed7i d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang v\u1edbi logo ri\u00eang, h\u00ecnh \u1ea3nh ri\u00eang, \u2026 VFRESH v\u1edbi h\u00ecnh \u1ea3nh m\u1ed9t logo \u0111\u1ea7y s\u1ee9c s\u1ed1ng, x\u00e1c \u0111\u1ecbnh h\u00ecnh \u1ea3nh nh\u00e3n h\u00e0ng Vfresh v\u1edbi logo m\u1edbi c\u00f9ng th\u00f4ng \u0111i\u1ec7p \u201c Ngu\u1ed3n s\u1ed1ng t\u1eeb \u0111\u1ea5t m\u1eb9 \u201d. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng t\u1ef1a nh\u01b0 nh\u01b0 ICY v\u1edbi slogan \u201c GI\u1eee L\u1ea0I H\u01af\u01a0NG V\u1eca T\u1ef0 NHI\u00caN C\u1ee6A N\u01af\u1edaC \u201d v\u1edbi h\u00ecnh \u1ea3nh r\u1ea5t l\u00e0 t\u01b0\u01a1i m\u00e1t v\u00e0 \u0111\u1ea7y s\u1ee9c s\u1ed1ng. S\u1eefa \u0111\u1eb7c \u00d4NG TH\u1ecc v\u00e0 NG\u00d4I SAO PH\u01af\u01a0NG NAM v\u1edbi slogan \u201c S\u1eeeA NGON, PHA CH\u1ebe C\u00c0NG NGON \u201d, \u2026 <\/span><\/p>\n

3. Kh\u00e1i qu\u00e1t nh\u1eefng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc m\u00e0 c\u00f4ng ty \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c trong th\u1eddi gian qua.\u00a0<\/strong> <\/span><\/p>\n

3.1<\/strong>. T\u1ed5ng qu\u00e1t v\u1ec1 l\u1ecbch s\u1eed d\u00e2n t\u1ed9c ph\u00e1t tri\u1ec3n. <\/span><\/p>\n

Giai \u0111o\u1ea1n 1976 – 1986<\/strong> :Sau khi ti\u1ebfp qu\u1ea3n 3 x\u00ed nghi\u1ec7p s\u1ea3n xu\u1ea5t S\u1eefa do ch\u00ednh s\u00e1ch c\u0169 \u0111\u1ec3 l\u1ea1i sau n\u0103m 1975 : nh\u00e0m\u00e1y s\u1eefa Th\u1ed1ng Nh\u1ea5t ( ti\u1ec1n th\u00e2n l\u00e0 x\u00ed nghi\u1ec7p s\u1ea3n xu\u1ea5t Foremost ) ; nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t s\u1eefa Tr\u01b0\u1eddngTh\u1ecd ( ti\u1ec1n th\u00e2n l\u00e0 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t Cosuvina ) ; v\u00e0 x\u00ed nghi\u1ec7p s\u1ea3n xu\u1ea5t s\u1eefa B\u1ed9t Dielac ( Nestle ) t\u00ecnh h\u00ecnh s\u1ea3n xu\u1ea5t g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n v\u1ea5t v\u1ea3 ph\u1ee9c t\u1ea1p : m\u00e1y m\u00f3c thi\u1ebft b\u1ecb h\u01b0 h\u1ea1i nhi\u1ec1u, ph\u1ee5 t\u00f9ng thi\u1ebfu th\u1ed1n, nguy\u00ean v\u1eadt li\u1ec7u tr\u1ed1ng kh\u00f4ng. Trong \u0111i\u1ec1u ki\u1ec7n k\u00e8m theo \u0111\u00f3, c\u00f4ng ty v\u1eabn b\u1ea3o v\u1ec7 m\u1ed9t l\u01b0\u1ee3ng h\u00e0ng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111a ph\u1ea7n l\u00e0 ng\u01b0\u1eddi gi\u00e0, ng\u01b0\u1eddi b\u1ec7nh v\u00e0 tr\u1ebb nh\u1ecf. Th\u01b0\u01a1ng hi\u1ec7u VINAMILK ch\u00ednh th\u1ee9c sinh ra trong th\u1ef1c tr\u1ea1ng n\u00e0y v\u00e0 d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a minh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Giai \u0111o\u1ea1n 1986 – 2005<\/strong> : \u0110\u1eb7c bi\u1ec7t t\u1eeb n\u0103m 1991, nh\u1eadn th\u1ee9c r\u00f5 t\u1ea7m quan tr\u1ecdng ch\u1ee7 tr\u01b0\u01a1ng c\u1ee7a \u0110\u1ea3ng v\u1ec1 \u201c Ph\u00e1t tri\u1ec3n N\u00f4ng \u2013 L\u00e2m – Ng\u01b0 nghi\u1ec7p g\u1eafn v\u1edbi C\u00f4ng nghi\u1ec7p ch\u1ebf bi\u1ebfn v\u00e0 x\u00e2y d\u1ef1ng n\u00f4ng th\u00f4n m\u1edbi l\u00e0 tr\u00e1ch nhi\u1ec7m quan tr\u1ecdng s\u1ed1 1 \u0111\u1ec3 kh\u00f4ng thay \u0111\u1ed5i t\u00ecnh h\u00ecnh .Kinh t\u1ebf – X\u00e3 h\u1ed9i \u201c, c\u00f4ng ty \u0111\u00e3 t\u1ea1o l\u1eadp v\u00f9ng nguy\u00ean v\u1eadt li\u1ec7u trong n\u01b0\u1edbc, g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n ch\u0103n nu\u00f4i b\u00f2 s\u1eefa trong n\u00f4ng th\u00f4n, th\u1ef1c thi ch\u1ee7 tr\u01b0\u01a1ng c\u1ee7a \u0110\u1ea3ng v\u1ec1 li\u00ean minh C\u00f4ng \u2013 N\u00f4ng, l\u00e0m c\u01a1 s\u1edf cho v\u1eadn \u0111\u1ed9ng v\u00e0 di chuy\u1ec3n c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c C\u00f4ng \u2013 N\u00f4ng nghi\u1ec7p theo \u0111\u01b0\u1eddng l\u1ed1i kinh t\u1ebf t\u00e0i ch\u00ednh m\u1edbi c\u1ee7a \u0110\u1ea3ng. Cu\u1ed9c \u201c c\u00e1ch m\u1ea1ng tr\u1eafng \u201c \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh. C\u00f4ng ty \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u VINAMILK v\u1edbi nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u00e1p nhu y\u1ebfu r\u1ea5t phong ph\u00fa c\u1ee7a ng\u01b0\u1eddi t\u00eau d\u00f9ng. <\/span><\/p>\n

Giai \u0111o\u1ea1n 2006 \u0111\u1ebfn nay<\/strong> : \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh c\u00f4ng ty tri\u1ec3n khai c\u1ed5 ph\u1ea7n h\u00f3a, \u0111\u00e3 c\u00f3 nh\u1eefng c\u1ed5 \u0111\u00f4ng n\u01b0\u1edbc ngo\u00e0i g\u00f3p v\u1ed1n v\u00e0o c\u00f4ng ty v\u00e0 ch\u00ednh h\u1ecd \u0111\u00e3 th\u1ed5i m\u1ed9t l\u1ed3ng gi\u00f3 m\u1edbi cho c\u00f4ng ty. Trong quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 n\u00e0y, nh\u1eefng k\u1ebf ho\u1ea1ch marketing v\u00e0 truy\u1ec1n th\u00f4ng online c\u1ee7a VINAMILK tr\u1edf n\u00ean kh\u1edfi s\u1eafc v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n c\u0169ng nh\u01b0 hi\u1ec7u su\u1ea5t cao h\u01a1n. Th\u01b0\u01a1ng hi\u1ec7u VINAMILK \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u00ean nh\u1ec1u h\u01a1n, nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u00e0 m\u00e0 VINAMILK \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi mua r\u1ea5t \u00fd ngh\u0129a v\u00e0 h\u1ea5p d\u1eabn. VINAMILK \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 th\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed v\u00e0 l\u00e0m \u0103n hi\u1ec7u qu\u1ea3. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u00ec h\u1ed9i \u0111\u1ed3ng v\u1edbi r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 nh\u00e2n \u0111\u1ea1o. VINAMILK \u0111\u00e3 x\u00e2y d\u1ef1ng nh\u1eefng TT t\u01b0 v\u1ea5n dinh d\u01b0\u1ee1ng s\u1ee9c kho\u1ebb tr\u00ean c\u1ea3 n\u01b0\u1edbc, kh\u00e1m v\u00e0 ph\u00e2n ph\u1ed1i s\u1eefa kh\u00f4ng l\u1ea5y ph\u00ed h\u00e0ng n\u0103m cho h\u00e0ng ng\u00e0n l\u01b0\u1ee3t tr\u1ebb nh\u1ecf, h\u1ecdc vi\u00ean ti\u1ec3u h\u1ecdc v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng suy dinh d\u01b0\u1ee1ng. C\u00f4ng t\u00e1c khoa h\u1ecdc c\u00f4ng ngh\u1ec7 lu\u00f4n \u0111\u01b0\u1ee3c VINAMILK coi l\u00e0 m\u0169i nh\u1ecdn c\u1ea3i ti\u1ebfn v\u01b0\u1ee3t b\u1eadc l\u00e0m t\u0103ng d\u1ea7n ch\u1ee7ng lo\u1ea1i qua t\u1eebng n\u0103m.\u00a0<\/span><\/p>\n

3.2.<\/strong> M\u1ed9t s\u1ed1 th\u00e0nh qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c Vinamilk lu\u00f4n kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c ni\u1ec1m tin trong l\u00f2ng ng\u01b0\u1eddi mua.\u00a0 <\/span><\/p>\n

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  • Li\u00ean t\u1ee5c \u0111\u1ea1t Top 5 DN t\u01b0 nh\u00e2n l\u1edbn nh\u1ea5t nh\u1edd m\u1ed9t t\u1eadp th\u1ec3 l\u00e3nh \u0111\u1ea1o c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng ch\u1ec9 huy xu\u1ea5t s\u1eafc. V\u1edbi vi\u1ec7c lu\u00f4n t\u00ecm s\u1ef1 thay \u0111\u1ed5i, c\u1ea3i ti\u1ebfn trong qu\u1ea3n tr\u1ecb, t\u1eadp th\u1ec3 ch\u1ec9 huy \u0111\u00e3 g\u00f3p th\u00eam ph\u1ea7n mang \u0111\u1ebfn cho Vinamilk nhi\u1ec1u th\u00e0nh c\u00f4ng trong th\u1eddi k\u1ef3 thay \u0111\u1ed5i. Vinamilk \u0111\u00e3 lu\u00f4n kh\u00f4ng ng\u1eebng ph\u00e1t minh s\u00e1ng t\u1ea1o, \u0111\u1ed9t ph\u00e1 trong kinh doanh th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u l\u00e0nh m\u1ea1nh v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eefa h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111ang xu\u1ea5t hi\u1ec7n t\u1ea1i N\u01b0\u1edbc ta<\/span><\/li>\n
  • \u0110\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, n\u00e2ng cao n\u0103ng l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t, trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam h\u1ed9i nh\u1eadp ng\u00e0y c\u00e0ng s\u00e2u r\u1ed9ng v\u1edbi n\u1ec1n kinh t\u1ebf t\u00e0i ch\u00ednh qu\u1ed1c t\u1ebf, Vinamilk \u0111\u00e3 \u0111\u1ea7u t\u01b0 thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, n\u00e2ng cao n\u0103ng l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t tr\u00ean c\u01a1 s\u1edf t\u0103ng c\u01b0\u1eddng l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t ngu\u1ed3n s\u1eefa t\u01b0\u01a1i nguy\u00ean v\u1eadt li\u1ec7u.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/li>\n
  • V\u1edbi tri\u1ebft l\u00fd kinh doanh th\u01b0\u01a1ng m\u1ea1i mong \u01b0\u1edbc tr\u1edf th\u00e0nh m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u1edf m\u1ecdi khu v\u1ef1c, ch\u1ee7 quy\u1ec1n l\u00e3nh th\u1ed5. V\u00ec th\u1ebf ch\u00fang t\u00f4i t\u00e2m ni\u1ec7m r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ph\u00e1t minh s\u00e1ng t\u1ea1o l\u00e0 ng\u01b0\u1eddi b\u1ea1n s\u00e1t c\u00e1nh c\u1ee7a Vinamilk. Vinamilk xem ng\u01b0\u1eddi mua l\u00e0 trung t\u00e2m v\u00e0 cam k\u1ebft ph\u00e2n ph\u1ed1i m\u1ecdi nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi mua.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/li>\n
  • Ch\u00ednh s\u00e1ch ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00f4ng ty l\u00e0 lu\u00f4n th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi ng\u01b0\u1eddi mua b\u1eb1ng c\u00e1ch \u0111a d\u1ea1ng h\u00f3a m\u1eabu s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea3o \u0111\u1ea3m an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m v\u1edbi gi\u00e1 th\u00e0nh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u, t\u00f4n tr\u1ecdng \u0111\u1ea1o \u0111\u1ee9c kinh doanh v\u00e0 tu\u00e2n theo lu\u1eadt \u0111\u1ecbnh. Vinamilk lu\u00f4n \u0111\u1ee9ng v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eefa trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc <\/span><\/li>\n
  • L\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc<\/span><\/li>\n
  • Ch\u00eca kho\u00e1 \u0111\u1ec3 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a Vinamilk trong su\u1ed1t ch\u1eb7ng \u0111\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u00ecnh \u0111\u00f3 ch\u00ednh l\u00e0 Vinamilk \u0111\u00e3 may m\u1eafn c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t t\u1eadp th\u1ec3 ch\u1ec9 huy c\u00f3 t\u00e2m, c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 c\u00f3 nh\u1eefng k\u0129 n\u0103ng l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc.\u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/li>\n
  • Th\u00e1ng 3-2012, l\u1ea7n ti\u00ean phong kh\u1ea3o s\u00e1t v\u00e0 nh\u00ecn nh\u1eadn nh\u1eefng n\u1eef l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u1edf ch\u00e2u \u00c1, T\u1ea1p ch\u00ed Forbes \u0111\u00e3 ch\u1ecdn B\u00e0 Mai Ki\u1ec1u Li\u00ean \u2013 Ch\u1ee7 t\u1ecbch H\u0110QT ki\u00eam T\u1ed5ng Gi\u00e1m \u0110\u1ed1c Vinamilk v\u00e0o list 50 n\u1eef ng\u01b0\u1eddi kinh doanh c\u00f3 quy\u1ec1n l\u1ef1c nh\u1ea5t ch\u00e2u \u00c1.\u00a0 <\/span><\/li>\n<\/ul>\n

    4. Ph\u01b0\u01a1ng h\u01b0\u1edbng tr\u00e1ch nhi\u1ec7m trong th\u1eddi h\u1ea1n t\u1edbi c\u1ee7a C\u00f4ng ty\u00a0 <\/span><\/strong><\/h4>\n
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    • C\u1ee7ng c\u1ed1, x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u1ef1c m\u1ea1nh ph\u00e2n ph\u1ed1i t\u1ed1t nh\u1ea5t nh\u1eefng nhu y\u1ebfu v\u00e0 t\u00e2m \u00fd ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/li>\n
    • Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u Vinamilk th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u dinh d\u01b0\u1ee1ng c\u00f3 uy t\u00edn khoa h\u1ecdc v\u00e0 \u0111\u00e1ng \u0111\u00e1ng tin c\u1eady nh\u1ea5t v\u1edbi m\u1ecdi d\u00e2n c\u01b0 N\u01b0\u1edbc Ta th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c v\u1eadn d\u1ee5ng nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra khoa h\u1ecdc v\u1ec1 nhu y\u1ebfu dinh d\u01b0\u1ee1ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u01b0\u1eddi .N\u01b0\u1edbc Ta \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng ra nh\u1eefng d\u00f2ng lo\u1ea1i s\u1ea3n ph\u1ea9m t\u1ed1i \u01b0u nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng N\u01b0\u1edbc Ta.\u00a0 \u00a0 <\/span><\/li>\n
    • \u0110\u1ea7u t\u01b0 lan r\u1ed9ng ra s\u1ea3n xu\u1ea5t kinh doanh th\u01b0\u01a1ng m\u1ea1i qua th\u1ecb tr\u01b0\u1eddng c\u1ee7a nh\u1eefng m\u1eb7t h\u00e0ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t t\u1ed1t cho s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i qua th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 l\u1ef1c VFresh nh\u1eb1m m\u1ee5c \u0111\u00edch ph\u00e2n ph\u1ed1i khuynh h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u0103ng nhanh so v\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t \u0111\u1ebfn t\u1eeb v\u1ea1n v\u1eadt thi\u00ean nhi\u00ean v\u00e0 t\u1ed1t cho s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t con ng\u01b0\u1eddi.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/li>\n
    • \u00a0<\/span>Khai th\u00e1c s\u1ee9c m\u1ea1nh v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vinamilk l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u dinh d\u01b0\u1ee1ng c\u00f3 \u201c uy t\u00edn khoa h\u1ecdc v\u00e0 \u0111\u00e1ng an to\u00e0n v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam \u201d \u0111\u1ec3 s\u1edf h\u1eefu t\u1ed1i thi\u1ec3u l\u00e0 35 % th\u1ecb tr\u01b0\u1eddng c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1eefa b\u1ed9t trong v\u00f2ng 2 n\u0103m t\u1edbi.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/li>\n
    • Ph\u00e1t tri\u1ec3n t\u1ed5ng l\u1ef1c h\u1ea1ng m\u1ee5c nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0 t\u1eeb s\u1eefa nh\u1eb1m h\u01b0\u1edbng t\u1edbi m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi mua ti\u00eau th\u1ee5 to l\u1edbn, \u0111\u1ed3ng th\u1eddi lan r\u1ed9ng ra sang c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam c\u00f3 gi\u00e1 b\u00e1n cao nh\u1eb1m m\u1ee5c \u0111\u00edch n\u00e2ng cao t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn chung c\u1ee7a to\u00e0n C\u00f4ng ty.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/li>\n
    • Ti\u1ebfp t\u1ee5c n\u00e2ng cao n\u0103ng l\u01b0\u1ee3ng qu\u1ea3n tr\u1ecb m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng cung \u1ee9ng v\u00e0 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i d\u1eef th\u1ebf ch\u1ee7 \u0111\u1ed9ng, v\u1eefng m\u1ea1nh v\u00e0 hi\u1ec7u su\u1ea5t cao.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/li>\n
    • Ph\u00e1t tri\u1ec3n ngu\u1ed3n nguy\u00ean v\u1eadt li\u1ec7u \u0111\u1ec3 b\u1ea3o v\u1ec7 ngu\u1ed3n cung s\u1eefa t\u01b0\u01a1i \u1ed5n \u0111\u1ecbnh, ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi gi\u00e1 c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u v\u00e0 \u0111\u00e1ng an to\u00e0n v\u00e0 \u0111\u00e1ng tin c\u1eady. <\/span><\/li>\n<\/ul>\n

      III. K\u1ebeT LU\u1eacN\u00a0 <\/span><\/strong><\/h3>\n

      V\u1edbi nh\u1eefng k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd, Vinamilk \u0111\u00e3 v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd, c\u0169ng c\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ef1c m\u1ea1nh \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nh\u1eefng nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng N\u01b0\u1edbc Ta. <\/span><\/p>\n

      Vinamilk \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u dinh d\u01b0\u1ee1ng c\u00f3 uy t\u00edn khoa h\u1ecdc v\u00e0 \u0111\u00e1ng \u0111\u00e1ng tin c\u1eady b\u1eadc nh\u1ea5t v\u1edbi m\u1ecdi d\u00e2n c\u01b0 N\u01b0\u1edbc Ta tr\u1ea3i qua k\u1ebf ho\u1ea1ch \u00e1p d\u1ee5ng nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra khoa h\u1ecdc v\u1ec1 nhu y\u1ebfu dinh d\u01b0\u1ee1ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng ra nh\u1eefng d\u00f2ng lo\u1ea1i s\u1ea3n ph\u1ea9m t\u1ed1i \u01b0u Vinamilk \u0111ang c\u1ee7ng c\u1ed1 can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd v\u00e0 lan r\u1ed9ng ra th\u00eam th\u1ecb tr\u01b0\u1eddng nh\u1edd h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ph\u1ee7 \u0111\u1ec1u 64 t\u1ec9nh, th\u00e0nh ph\u1ed1 trong c\u1ea3 n\u01b0\u1edbc v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c gi\u1ea3ng d\u1ea1y chuy\u00ean nghi\u1ec7p v\u00e0 kinh nghi\u1ec7m tay ngh\u1ec1. <\/span><\/p>\n

      Vinamilk t\u0103ng tr\u01b0\u1edfng phong ph\u00fa, ngo\u00e0i vi\u1ec7c lan r\u1ed9ng ra t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u ngang, Vinamilk c\u0169ng \u0111ang h\u01b0\u1edbng t\u1edbi t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u d\u1ecdc v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng v\u00e0 t\u0103ng tr\u01b0\u1edfng ngu\u1ed3n nguy\u00ean v\u1eadt li\u1ec7u s\u1ea1ch ngu\u1ed3n v\u00e0o \u0111\u1ec3 b\u1ea3o v\u1ec7 ngu\u1ed3n cung s\u1eefa t\u01b0\u01a1i s\u1ea1ch v\u00e0 kh\u00f4ng thay \u0111\u1ed5i, g\u00f3p th\u00eam ph\u1ea7n t\u0103ng n\u0103ng l\u01b0\u1ee3ng c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 lo\u1ea1i s\u1ea3n ph\u1ea9m. Vinamilk lu\u00f4n tr\u00fa tr\u1ecdng tri\u1ec3n khai h\u1ed7n h\u1ee3p \u0111\u1ec3 Vinamilk tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ee7 kh\u1eafp ch\u1ee7 quy\u1ec1n l\u00e3nh th\u1ed5 n\u01b0\u1edbc N\u01b0\u1edbc Ta, h\u01b0\u1edbng t\u1edbi m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/span><\/p>\n

      Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng chung v\u00e0 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f3i ri\u00eang th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc \u0111\u00e3 gi\u00fap Vinamilk th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc v\u00e0 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn top 5 doanh nghi\u1ec7p l\u1edbn nh\u1ea5t t\u1ea1i N\u01b0\u1edbc Ta .<\/span><\/p>\n

      Xem th\u00eam: C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u1edbi 11 b\u01b0\u1edbc c\u0103n b\u1ea3n 2022<\/a><\/p>\n

      Ngu\u1ed3n: T\u1ed5ng h\u1ee3p t\u1eeb Internet<\/span><\/p>\n<\/div>\n

      \n

      Source: https:\/\/migoda.vn<\/a> <\/span>
      \nCategory:       X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a vinamilk B\u1ea1n \u0111ang xem b\u1ea3n r\u00fat g\u1ecdn c\u1ee7a t\u00e0i li\u1ec7u. Xem v\u00e0 t\u1ea3i ngay b\u1ea3n \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a t\u00e0i li\u1ec7u t\u1ea1i…<\/p>\n","protected":false},"author":1,"featured_media":4264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[36],"tags":[37],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1354"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4264"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=1354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=1354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}