{"id":1357,"date":"2022-03-14T10:13:16","date_gmt":"2022-03-14T10:13:16","guid":{"rendered":"https:\/\/migoda.vn\/cach-xay-dung-thuong-hieu-san-pham-1647252788"},"modified":"2023-04-19T04:34:50","modified_gmt":"2023-04-19T04:34:50","slug":"cach-xay-dung-thuong-hieu-san-pham-1647252788","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/cach-xay-dung-thuong-hieu-san-pham-1647252788\/","title":{"rendered":"10 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, doanh nghi\u1ec7p &#8211; PA Marketing"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">\u0110\u1ec3 <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho b\u1ea5t k\u1ef3 m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 hay doanh nghi\u1ec7p, c\u00e1 nh\u00e2n\u2026 T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n ph\u1ea3i tr\u1ea3i qua m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i. T\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 cho \u0111\u1ebfn l\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Cho \u0111\u1ebfn vi\u1ec7c t\u1ea1o d\u1ef1ng, ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb ri\u00eang c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0 doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Qu\u00e1 tr\u00ecnh n\u00e0y y\u00ean c\u1ea7u t\u1ea5t c\u1ea3 ch\u00fang ta ph\u1ea3i \u0111i v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch v\u00e0 l\u00e0m r\u00f5 nhi\u1ec1u y\u1ebfu t\u1ed1. Th\u00f4ng qua vi\u1ec7c t\u00ecm c\u00e2u v\u1ea5n \u0111\u00e1p cho m\u1ed9t lo\u1ea1t c\u00e1c c\u00e2u h\u1ecfi. \u0110\u1ec3 tr\u00ean c\u01a1 s\u1edf \u0111\u00f3 t\u00ecm h\u01b0\u1edbng x\u00e2y d\u1ef1ng, t\u0103ng tr\u01b0\u1edfng t\u1ed1t nh\u1ea5t, hi\u1ec7u su\u1ea5t cao v\u00e0 v\u1eefng ch\u1eafc nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. C\u1ee5 th\u1ec3 th\u00ec th\u1eddi \u0111i\u1ec3m ng\u00e0y h\u00f4m nay Phan Anh v\u00e0 PA Marketing s\u1ebd san s\u1ebb v\u1edbi b\u1ea1n c\u1ee5 th\u1ec3 10 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc. C\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 nh\u00e9 !<\/span><\/p>\n<h4 id=\"Buoc_1_Nghien_cuu_cac_gia_tri_can_ban_cho_san_pham_dich_vu_khi_xay_dung_thuong_hieu\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u c\u00e1c gi\u00e1 tr\u1ecb c\u0103n b\u1ea3n cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">B\u01b0\u1edbc n\u00e0y, t\u1ea5t c\u1ea3 ch\u00fang ta v\u1ea5n \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi :<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12117\" src=\"https:\/\/pamarketing.vn\/wp-content\/uploads\/2020\/06\/tim-ra-gia-tri-rieng-cua-san-pham-dich-vu.jpg\" alt=\"tim-ra-gia-tri-rieng-cua-san-pham-dich-vu\" width=\"600\" height=\"400\" \/><\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 110%;\">B\u1ea1n \u0111ang \u0111\u1ecdc: <a title=\"10 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, doanh nghi\u1ec7p - PA Marketing\" href=\"https:\/\/migoda.vn\/cach-xay-dung-thuong-hieu-san-pham-1647252788\" target=\"_blank\" rel=\"bookmark noopener\">10 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, doanh nghi\u1ec7p &#8211; PA Marketing<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">T\u00ecm ra gi\u00e1 tr\u1ecb ri\u00eang c\u1ee7a s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u00fang ta b\u00e1n l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"font-size: 110%;\">T\u1ea1i sao th\u1ecb tr\u01b0\u1eddng l\u1ea1i c\u1ea7n s\u1ea3n ph\u1ea9m n\u00e0y?<\/span><\/li>\n<li><span style=\"font-size: 110%;\">S\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 l\u1ee3i th\u1ebf so s\u00e1nh v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/span><\/li>\n<li><span style=\"font-size: 110%;\">L\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5? v.v\u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Th\u00ed d\u1ee5 nh\u01b0 : \u0110i\u1ec7n tho\u1ea1i iPhone m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb c\u1ea3m \u1ee9ng 100 % v\u00e0 h\u1ec7 qu\u1ea3n l\u00fd m\u1edf. Th\u00ec \u0111\u00e2y l\u00e0 b\u01b0\u1edbc ti\u1ebfn l\u1edbn so v\u1edbi \u0111i\u1ec7n tho\u1ea1i c\u1ea3m \u1ee9ng Nokia ( th\u1eddi gian 10 n\u0103m tr\u01b0\u1edbc ). V\u00e0 iPhone \u0111\u00e3 th\u1eafng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng .<\/span><br \/>\n<span style=\"font-size: 110%;\">C\u00e1c b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 Marketing Online nh\u01b0 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Mua l\u1ea1i c\u00e1c b\u1ea3n b\u00e1o c\u00e1o.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Xem c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">T\u00ecm ki\u1ebfm c\u00e1c l\u1ed7 h\u1ed5ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<h4 id=\"Buoc_2_Nghien_cuu_doi_thu_phan_tich_canh_tranh_va_co_hoi_tren_thi_truong\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7, ph\u00e2n t\u00edch c\u1ea1nh tranh v\u00e0 c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Trong quy tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra v\u00e0 t\u0103ng tr\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i xem x\u00e9t 1 s\u1ed1 \u00edt y\u1ebfu t\u1ed1 v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">\u0110\u1ed1i th\u1ee7 \u0111ang l\u00e0m g\u00ec, \u0111\u00e3 l\u00e0m g\u00ec?<\/span><\/li>\n<li><span style=\"font-size: 110%;\">T\u1ea1i sao \u0111\u1ed1i th\u1ee7 th\u00e0nh c\u00f4ng, t\u1ea1i sao \u0111\u1ed1i th\u1ee7 th\u1ea5t b\u1ea1i?<\/span><\/li>\n<li><span style=\"font-size: 110%;\">T\u1ea1i sao kh\u00e1ch h\u00e0ng mua h\u00e0ng\/kh\u00f4ng mua h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7?<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Ph\u00e2n t\u00edch v\u1ec1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u1ee7 l\u1edbn hay kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">\u0110\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u1eb7t ra y\u1ebfu t\u1ed1 l\u00e0 l\u00e0m th\u1ebf n\u00e0o v\u00e0 khi n\u00e0o th\u00ec b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u01b0\u1ee3t xa \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1ec1 m\u1ed9t hay nhi\u1ec1u l\u1ee3i th\u1ebf so s\u00e1nh n\u00e0o \u0111\u00f3 ?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">C\u00f4ng c\u1ee5 Marketing Online b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e0 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, Website, Facebook, Youtube\u2026 c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">C\u00e1c b\u1ea3n b\u00e1o gi\u00e1, b\u1ea3n ch\u00e0o gi\u00e1, h\u1ee3p \u0111\u1ed3ng mua b\u00e1n, ch\u00ednh s\u00e1ch khuy\u1ebfn m\u1ea1i\u2026<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Th\u1eadm ch\u00ed b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i xem x\u00e9t s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf c\u1ee7a \u0111\u1ed1i th\u1ee7. V\u00e0 n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf c\u1ee7a \u0111\u1ed1i th\u1ee7 th\u00f4ng qua nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/span><\/li>\n<\/ul>\n<h4 id=\"Buoc_3_Nghien_cuu_khach_hang_muc_tieu\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi l\u00e0 \u201c Profile chu\u1ea9n c\u1ee7a ng\u01b0\u1eddi mua l\u00e0 g\u00ec \u201d. H\u00e3y t\u1ea1o m\u1ed9t Profile chu\u1ea9n t\u1eeb tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, khu v\u1ef1c, v\u00f9ng mi\u1ec1n, s\u1edf tr\u01b0\u1eddng th\u00edch nghi, th\u00f3i quen. Cho \u0111\u1ebfn thi\u1ebft b\u1ecb, h\u00e0nh vi, ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0103n \u1edf \u0111\u00e2u, ch\u01a1i \u1edf \u0111\u00e2u, thao t\u00e1c \u1edf \u0111\u00e2u, \u0103n g\u00ec, ch\u01a1i g\u00ec, mua h\u00e0ng b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o v.v \u2026 C\u00e0ng k\u1ef9 c\u00e0ng chi ti\u1ebft c\u1ee5 th\u1ec3 c\u00e0ng t\u1ed1t cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u .<\/span><br \/>\n<span style=\"font-size: 110%;\">C\u00f4ng c\u1ee5 Marketing Online b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e0 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">Ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook Testing s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Nghi\u00ean c\u1ee9u b\u1ea3ng h\u1ecfi (survey).<\/span><\/li>\n<li><span style=\"font-size: 110%;\">\u0110i\u1ec1u tra kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">M\u1eddi kh\u00e1ch h\u00e0ng tham d\u1ef1 s\u1ef1 ki\u1ec7n.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">D\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m v\u00e0 l\u1ea5y \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng\u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">\u0110\u1eb7c bi\u1ec7t ch\u00fa \u00fd quan t\u00e2m : Qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, so s\u00e1nh, ti\u00eau d\u00f9ng, th\u01b0\u1edfng th\u1ee9c, nh\u00ecn nh\u1eadn \u2026 C\u1ee7a ng\u01b0\u1eddi mua \u0111\u00e3 tr\u1ecdn v\u1eb9n bi\u1ebfn h\u00f3a t\u1eeb khi c\u00f3 Internet n\u00f3i chung v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i n\u00f3i ri\u00eang .<\/span><\/p>\n<h4 id=\"Buoc_4_Xay_dung_su_menh_va_tam_nhin_thuong_hieu\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">\u1ede \u0111\u00e2y t\u1ea5t c\u1ea3 ch\u00fang ta s\u1ebd \u0111i v\u00e0o kh\u00e1m ph\u00e1 2 y\u1ebfu t\u1ed1 \u0111\u00f3 ch\u00ednh l\u00e0 : S\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12116\" src=\"https:\/\/pamarketing.vn\/wp-content\/uploads\/2020\/06\/tam-nhin-va-su-menh-cua-thuong-hieu.jpg\" alt=\"tam-nhin-va-su-menh-cua-thuong-hieu\" width=\"600\" height=\"400\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">T\u1ea7m nh\u00ecn v\u00e0 thi\u00ean ch\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng:<\/strong><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec?<\/span><\/li>\n<li><span style=\"font-size: 110%;\">L\u1ee3i \u00edch l\u00fd t\u00ednh\/c\u1ea3m t\u00ednh n\u00e0o th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng?<\/span><\/li>\n<li><span style=\"font-size: 110%;\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"font-size: 110%;\">\u0110i\u1ec3m duy nh\u1ea5t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu so v\u1edbi \u0111\u1ed1i th\u1ee7 l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>T\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">T\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00f4 t\u1ea3 \u0111\u00edch \u0111\u1ebfn, \u0111i\u1ec3m \u0111\u1ebfn. \u0110i\u1ec1u m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n trong t\u01b0\u01a1ng lai d\u00e0i h\u1ea1n 10-20 n\u0103m n\u1ebfu c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. V\u00ec \u0111\u00f4i khi c\u00f3 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t. Nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u00f3 h\u1ea1n c\u0169ng l\u00e0m h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">T\u1ea7m nh\u00ecn bao g\u1ed3m h\u00ecnh dung v\u1ec1 t\u01b0\u01a1ng lai v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">V\u00e0 th\u1ef1c t\u1ebf th\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ee9 tu\u00e2n theo t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u00f3 \u0111\u1ec3 tri\u1ec3n khai c\u00f4ng vi\u1ec7c th\u00f4i.<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 110%;\">Xem th\u00eam: <a title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" href=\"https:\/\/migoda.vn\/xay-dung-thuong-hieu-1647146014\" target=\"_blank\" rel=\"bookmark noopener\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/p>\n<\/div>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>C\u00f4ng c\u1ee5 Marketing Online:<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u c\u00e1c k\u1ebf ho\u1ea1ch t\u1ea7m nh\u00ecn v\u00e0 thi\u00ean ch\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u2026 khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 bi\u1ec3u l\u1ed9 n\u00f3 r\u00f5 r\u00e0ng tr\u00ean :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">Website.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">C\u00e1c c\u00f4ng c\u1ee5 truy c\u1eadp tr\u1ef1c tuy\u1ebfn c\u00f4ng khai d\u00e0nh cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Ngo\u00e0i ra trong c\u00f4ng ty, b\u1ea1n c\u0169ng ph\u1ea3i bi\u1ec3u l\u1ed9 thi\u00ean ch\u1ee9c v\u00e0 t\u1ea7m nh\u00ecn \u0111\u00f3 trong c\u00e1c v\u0103n b\u1ea3n, v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng c\u00f4ng ty, c\u00e1c \u1ea5n ph\u1ea9m in \u1ea5n v.v \u2026<\/span><\/p>\n<h4 id=\"Buoc_5_Xay_dung_he_thong_gia_tri_cot_loi\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>B\u01b0\u1edbc 5: X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">H\u1ec7 th\u1ed1ng ni\u1ec1m tin trong t\u1ed5 ch\u1ee9c tri\u1ec3n khai v\u00e0 l\u00e0 c\u01a1 s\u1edf quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u \/ v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng t\u1ed5 ch\u1ee9c tri\u1ec3n khai .<\/span><br \/>\n<span style=\"font-size: 110%;\">Hi\u1ec7n nay c\u00f4ng c\u1ee5 Marketing Online m\u00e0 doanh nghi\u1ec7p v\u00e0 \u0111\u1ed9i nh\u00f3m ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u00f3 l\u00e0 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">Nh\u1eefng group k\u00edn (Facebook Group, Zalo Group, Facebook Workplace, Linkedin) c\u1ee7a c\u00f4ng ty.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">D\u1ecbch v\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, ho\u1eb7c Website n\u1ed9i b\u1ed9.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn n\u1ed9i b\u1ed9.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Ph\u1ea7n m\u1ec1m h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn, ph\u1ea7n m\u1ec1m v\u0103n ph\u00f2ng tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f3 th\u1ec3 chia s\u1ebb d\u1eef li\u1ec7u.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng Online.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 an sinh x\u00e3 h\u1ed9i tr\u1ef1c tuy\u1ebfn\u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">C\u00e1c doanh nghi\u1ec7p v\u00e0 ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng trong vi\u1ec7c l\u00e0m x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng c\u1ee7a c\u00f4ng ty .<\/span><\/p>\n<h4 id=\"Buoc_6_Ca_biet_hoaca_nhan_hoa_thuong_hieu\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>B\u01b0\u1edbc 6: C\u00e1 bi\u1ec7t h\u00f3a\/c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Ban \u0111\u1ea7u l\u00e0 b\u1ea1n s\u1ebd c\u1ea7n t\u1ed1i thi\u1ec3u m\u1ed9t c\u00e1i logo cho th\u01b0\u01a1ng hi\u1ec7u. Sau \u0111\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e2u slogan ch\u1ea5t nh\u01b0 n\u01b0\u1edbc c\u1ea5t. Ho\u1eb7c l\u00e0 c\u1ea3 m\u1ed9t b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eadn di\u1ec7n r\u00f5 r\u00e0ng, d\u1ec5 th\u1ea5y, d\u1ec5 nh\u1edb. Th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1eb3ng c\u1ea5p v\u00e0 sang tr\u1ecdng v\u00e0 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac ng\u01b0\u1eddi mua c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb3ng c\u1ea5p v\u00e0 r\u00f5 r\u00e0ng h\u01a1n:<\/strong><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n thi\u1ebft k\u1ebf logo, slogan, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1eeb Online t\u1edbi Offline. B\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi th\u1ea7y Phan Anh \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 tr\u1ee3 gi\u00fap th\u00eam.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">H\u00e3y th\u1ed5i h\u1ed3n, c\u00e1 t\u00ednh, c\u1ea3m x\u00fac, c\u00e1 bi\u1ec7t h\u00f3a, c\u00e1 nh\u00e2n h\u00f3a cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y b\u1eaft \u0111\u1ea7u ch\u0103m ch\u00fat cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (nh\u01b0 nu\u00f4i m\u1ed9t \u0111\u1ee9a con). V\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (nh\u01b0 k\u1ec3 chuy\u1ec7n v\u00e0o bu\u1ed5i t\u1ed1i tr\u01b0\u1edbc khi \u0111i ng\u1ee7 cho \u0111\u1ee9a con nh\u1ecf c\u1ee7a b\u1ea1n). V\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u1ee9a con trong c\u00f4ng vi\u1ec7c (ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ee9a con theo g\u00f3c \u0111\u1ed9 sinh h\u1ecdc). \u0110\u00fang kh\u00f4ng n\u00e0o?<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>C\u00f4ng c\u1ee5 Marketing Online c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3:<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Website c\u00f3 nh\u1eefng t\u00ednh n\u0103ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cho ph\u00e9p ng\u01b0\u1eddi mua :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">C\u00e1 nh\u00e2n h\u00f3a y\u00eau c\u1ea7u \u0111\u01a1n h\u00e0ng.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">T\u1ef1 x\u1eed l\u00fd to\u00e0n b\u1ed9 ho\u1eb7c h\u1ea7u h\u1ebft c\u00e1c thao t\u00e1c mua h\u00e0ng (t\u0103ng t\u00ednh ch\u1ee7 \u0111\u1ed9ng v\u00e0 t\u1ef1 ch\u1ee7 cho kh\u00e1ch h\u00e0ng).<\/span><\/li>\n<li><span style=\"font-size: 110%;\">S\u1eed d\u1ee5ng Email Marketing th\u00f4ng minh \u0111\u1ec3 ch\u00e0o h\u00e0ng \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Nghi\u00ean c\u1ee9u v\u1ec1 c\u00f4ng ngh\u1ec7 AI (tr\u00ed tu\u1ec7 th\u00f4ng minh nh\u00e2n t\u1ea1o) \u1ee9ng d\u1ee5ng trong vi\u1ec7c: Qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">T\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch ReMarketing cho c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0o Website, \u0111\u1ebfn c\u1eeda h\u00e0ng, s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<h4 id=\"Buoc_7_Xay_dung_cau_truc_thuong_hieu_va_xac_dinh_mo_hinh_kinh_doanh_cho_thuong_hieu\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>B\u01b0\u1edbc 7: X\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh kinh doanh cho th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0 \u0111a d\u1ea1ng h\u00f3a m\u1ed9t c\u00e1ch hi\u1ec7u su\u1ea5t cao .<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c t\u1eadp trung \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ecbnh v\u1ecb m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh kinh doanh cho th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng. V\u00ec n\u00f3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: B\u00e1n g\u00ec \u0111\u1ec3 c\u00f3 ti\u1ec1n? B\u00e1n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 l\u00e3i? Y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh? L\u1ed9 tr\u00ecnh kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng? C\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 qu\u1ea3n tr\u1ecb kinh doanh, nh\u00e2n s\u1ef1, s\u1ef1 kh\u00e1c bi\u1ec7t (v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, c\u00f4ng ngh\u1ec7\u2026).<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">V\u00ed d\u1ee5 nh\u01b0 : M\u00f4 h\u00ecnh kinh doanh th\u01b0\u01a1ng m\u1ea1i c\u1ee7a Uber, Grab l\u00e0 quy m\u00f4 \u201c n\u1ec1n kinh t\u1ebf t\u00e0i ch\u00ednh san s\u1ebb \u201d d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi mua s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 san s\u1ebb ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i \u0111i l\u1ea1i .<\/span><\/p>\n<h4 id=\"Buoc_8_Van_hoa_thuong_hieu\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>B\u01b0\u1edbc 8: V\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12118\" src=\"https:\/\/pamarketing.vn\/wp-content\/uploads\/2020\/06\/xay-dung-thuong-hieu-co-van-hoa-rieng.jpg\" alt=\"xay-dung-thuong-hieu-co-van-hoa-rieng\" width=\"600\" height=\"400\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng ri\u00eang<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">N\u1ebfu nh\u01b0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ed9i h\u00e0m v\u00e0 phong c\u00e1ch (\u0111\u1eb7c \u0111i\u1ec3m c\u1ea3m t\u00ednh v\u00e0 nh\u1eadn di\u1ec7n) l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n ra b\u00ean ngo\u00e0i c\u00e1c gi\u00e1 tr\u1ecb n\u1ed9i h\u00e0m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Th\u00ec gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 vai tr\u00f2\/v\u1ecb tr\u00ed t\u01b0\u01a1ng t\u1ef1.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Trong khi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111em l\u1ea1i s\u1ee9c m\u1ea1nh ti\u1ec1m \u1ea9n cho th\u01b0\u01a1ng hi\u1ec7u. Th\u00ec v\u0103n h\u00f3a gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh \u0111\u1eb7c tr\u01b0ng v\u00e0 kh\u00e1c bi\u1ec7t m\u1ea1nh m\u1ebd cho t\u1ed5 ch\u1ee9c. V\u00ec v\u1eady m\u00e0 v\u0103n h\u00f3a l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0 doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">V\u0103n h\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh b\u1edfi 2 y\u1ebfu t\u1ed1 : Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 M\u00f4 h\u00ecnh kinh doanh th\u01b0\u01a1ng m\u1ea1i .<\/span><\/p>\n<h4 id=\"Buoc_9_Lich_su_van_hoa_thuong_hieu_va_tai_san_thuong_hieu\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>B\u01b0\u1edbc 9: L\u1ecbch s\u1eed v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/h4>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">N\u1ebfu b\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi ho\u1eb7c l\u00e2u n\u0103m m\u1ed9t ch\u00fat. B\u1ea1n h\u00e3y k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra uy t\u00edn, s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">Kh\u00f4ng d\u1ec5 g\u00ec c\u00f3 \u0111\u01b0\u1ee3c ch\u1eef \u201csince 19xx\u201d n\u1ebfu \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt. Khi b\u1ea1n ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c chu\u1ed7i b\u00e1n h\u00e0ng; Ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng; Ho\u1eb7c m\u00f4 h\u00ecnh c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n nhanh, m\u1ea1nh v\u00e0 r\u1ed9ng l\u1edbn, c\u00f3 th\u1ec3 c\u00f3 quy m\u00f4 v\u00e0 t\u1ea7m nh\u00ecn to\u00e0n c\u1ea7u (ch\u1ee9 kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam). B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 t\u00e0i s\u1ea3n v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh kh\u00f4ng nh\u1ecf.<\/span><\/li>\n<\/ul>\n<h4 id=\"Buoc_10_Xay_dung_loi_hua_thuong_hieu\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\"><strong>B\u01b0\u1edbc 10: X\u00e2y d\u1ef1ng l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/h4>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 110%;\">Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00ec l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u \u1edf \u0111\u00e2y ch\u00ednh alf cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. L\u1eddi h\u1ee9a bao g\u1ed3m 2 ph\u1ea7n: Tuy\u00ean b\u1ed1 v\u00e0 Th\u1ef1c thi.<\/span><\/li>\n<li><span style=\"font-size: 110%;\">T\u00f4i c\u00f3 m\u1ed9t kinh nghi\u1ec7m quan tr\u1ecdng l\u00e0: \u201cCam k\u1ebft nhi\u1ec1u v\u00e0 l\u00e0m nhi\u1ec1u h\u01a1n cam k\u1ebft\u201d. N\u00f3i \u0111\u01b0\u1ee3c, l\u00e0m \u0111\u01b0\u1ee3c th\u00ec m\u1edbi \u1ed5n \u0111\u01b0\u1ee3c. Ch\u1ee9 h\u1ee9a m\u00e0 kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c l\u00e0 kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi ta t\u1ea9y chay v\u00e0 thi\u1ebfu l\u00f2ng tin \u0111\u00f3. H\u1ee9a 1 nh\u01b0ng l\u00e0m 2 s\u1ebd t\u1ed1t h\u01a1n l\u00e0 h\u1ee9a 2 nh\u01b0ng ch\u1ec9 l\u00e0m 1 ho\u1eb7c l\u00e0m kh\u00f4ng t\u1ed1t.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">C\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ea1t \u0111\u1ebfn khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u theo10 b\u01b0\u1edbc c\u00f3 th\u1ec3 c\u00f3: T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u hay gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao: \u0110\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u0111\u1eb7c t\u00ednh hay ch\u1ea5t l\u01b0\u1ee3ng n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c nh\u00f3m c\u00f3 l\u1ee3i \u00edch v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Qua \u0111\u00f3 t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 cam k\u1ebft t\u1eeb c\u00e1c c\u00e1 nh\u00e2n v\u00e0 t\u1ea1o ra nhu c\u1ea7u ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh nh\u1eefng t\u01b0 duy v\u00e0 c\u1ea3m gi\u00e1c r\u1ea5t kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 110%;\">Xem th\u00eam: <a title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? \u0110\u1ec3 l\u00e0m g\u00ec? C\u1ea7n c\u00f3 g\u00ec? B\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u\" href=\"https:\/\/migoda.vn\/xay-dung-thuong-hieu-la-gi-1647151771\" target=\"_blank\" rel=\"bookmark noopener\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? \u0110\u1ec3 l\u00e0m g\u00ec? C\u1ea7n c\u00f3 g\u00ec? B\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Phan Anh 0989623888 &#8211; facebook.com\/phananhonline<\/span><br \/>\n<span style=\"font-size: 110%;\">PA Marketing phananhonline<\/span><br \/>\n<span style=\"font-size: 110%;\">Chuy\u00ean gia marketing tr\u1ef1c tuy\u1ebfn t\u1eeb 2010 \u0111\u1ebfn nay<\/span><\/p>\n<p><span style=\"font-size: 110%;\">Xem th\u00eam : <a href=\"https:\/\/gtvseo.com\/marketing\/xay-dung-thuong-hieu\/\" rel=\"nofollow noopener\" target=\"_blank\">C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u1edbi 11 b\u01b0\u1edbc c\u0103n b\u1ea3n 2022<\/a><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 110%;\">Ngu\u1ed3n: pamarketing.vn<\/span><\/p>\n<\/div>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff; text-align: justify;\"><span style=\"font-size: 110%;\">Source: <a title=\"https:\/\/migoda.vn\" href=\"https:\/\/migoda.vn\/\" target=\"_blank\" rel=\"bookmark noopener\">https:\/\/migoda.vn<\/a> <\/span><br \/>\n<span style=\"font-size: 110%;\">Category: <a title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" href=\"https:\/\/migoda.vn\/category\/thong-tin-huu-ich\/xay-dung-thuong-hieu\" target=\"_blank\" rel=\"bookmark noopener\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho b\u1ea5t k\u1ef3 m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 hay doanh nghi\u1ec7p, c\u00e1 nh\u00e2n\u2026 T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n ph\u1ea3i tr\u1ea3i qua m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i. T\u1eeb&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[36],"tags":[37],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1357"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=1357"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4257"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=1357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=1357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=1357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}