{"id":1359,"date":"2022-03-14T11:01:10","date_gmt":"2022-03-14T11:01:10","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-thuong-hieu-nong-san-1647255661"},"modified":"2023-04-19T04:34:19","modified_gmt":"2023-04-19T04:34:19","slug":"xay-dung-thuong-hieu-nong-san-1647255661","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-thuong-hieu-nong-san-1647255661\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n, h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng t\u1eeb con s\u1ed1 0? – V\u0169 Digital"},"content":{"rendered":"
\n

T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u N\u00f4ng s\u1ea3n? <\/strong>b\u1edfi Vi\u1ec7t Nam l\u00e0 m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc n\u00f4ng nghi\u1ec7p. Ch\u00fang ta s\u1edf h\u1eefu v\u00f9ng kh\u00ed h\u1eadu nhi\u1ec7t \u0111\u1edbi v\u1edbi n\u1ec1n nhi\u1ec7t \u0111\u1ed9 trung b\u00ecnh cao, \u0111\u1ed9 \u1ea9m l\u1edbn, \u0111i\u1ec1u ki\u1ec7n tuy\u1ec7t v\u1eddi cho c\u00e2y tr\u1ed3ng sinh tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m thu\u1eadn l\u1ee3i v\u00e0 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i gi\u00fap h\u1ea7u h\u1ebft c\u00e1c v\u00f9ng mi\u1ec1n c\u1ee7a ch\u00fang ta \u0111\u1ec1u s\u1edf h\u1eefu nh\u1eefng \u0111\u1eb7c s\u1ea3n v\u1ec1 n\u00f4ng s\u1ea3n.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n l\u00e0 \u0111i\u1ec1u m\u00e0 t\u00f4i ngh\u0129 t\u1ea5t c\u1ea3 ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ef1c thi \u0111\u01b0\u1ee3c, b\u1edfi t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u00e3 chi\u1ebfm h\u1eefu n\u1ec1n t\u1ea3ng ti\u00eau bi\u1ec3u v\u01b0\u1ee3t tr\u1ed9i do v\u1ea1n v\u1eadt thi\u00ean nhi\u00ean \u01b0u ti\u00ean .<\/span>
\nTuy chi\u1ebfm h\u1eefu n\u1ec1n t\u1ea3ng ti\u00eau bi\u1ec3u v\u01b0\u1ee3t tr\u1ed9i \u0111\u00f3, nh\u01b0ng ng\u00e0y ng\u00e0y h\u00f4m nay, n\u0103m 2020 ng\u1ed3i l\u1ea1i v\u00e0 suy ng\u1eabm, t\u1ea5t c\u1ea3 ch\u00fang ta c\u00f3 bao nhi\u00eau th\u01b0\u01a1ng hi\u1ec7u, m\u1eabu s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u01b0\u01a1n ra \u0111\u01b0\u1ee3c qu\u1ed1c t\u1ebf ?<\/span><\/p>\n

T\u00f4i \u0111\u00e3 nhi\u1ec1u l\u1ea7n bu\u1ed3n v\u00e0 ti\u1ebfc nu\u1ed1i khi s\u1ea3n ph\u1ea9m b\u00ean trong l\u1edbp bao b\u00ec, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i qu\u1ed1c\u2026\u0111\u00f3 ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi n\u00f4ng d\u00e2n Vi\u1ec7t Nam, v\u1edbi gi\u00e1 tr\u1ecb khi s\u1ea3n ph\u1ea9m \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, ph\u1ea7n l\u1edbn kh\u00f4ng thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi n\u00f4ng d\u00e2n, \u0111i\u1ec1u \u0111\u00f3 th\u00f4i th\u00fac t\u00f4i chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n

\n

B\u1ea1n \u0111ang \u0111\u1ecdc: Th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n, h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng t\u1eeb con s\u1ed1 0? – V\u0169 Digital<\/a><\/span><\/p>\n<\/div>\n

\"Th\u01b0\u01a1ng<\/span><\/p>\n

Ch\u00fang ta v\u1eabn nghe nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n trong n\u01b0\u1edbc nh\u01b0 G\u1ea1o ST25 S\u00f3c Tr\u0103ng, T\u1ecfi L\u00fd S\u01a1n, Xo\u00e0i C\u00e1t Ho\u00e0 L\u1ed9c, Nh\u00e3n L\u1ed3ng H\u01b0ng Y\u00ean \u2026 nh\u01b0ng ph\u1ea7n l\u1edbn th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n N\u01b0\u1edbc Ta v\u1eabn y\u1ebfu v\u00e0 thi\u1ebfu. Trong b\u00e0i vi\u1ebft san s\u1ebb ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng v\u00e0 g\u00f3c nh\u00ecn c\u00e1 th\u1ec3 n\u00e0y, V\u0169 mu\u1ed1n cung \u1ee9ng t\u1edbi qu\u00fd anh \/ \u0111ang d\u00f5i theo b\u00e0i vi\u1ebft m\u1ed9t g\u00f3c nh\u00ecn v\u00e0 nh\u1eefng th\u1ee9c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n to\u00e0n c\u1ea3nh .<\/span><\/p>\n

Ch\u00fang ta s\u1ebd \u0111i kh\u00e1m ph\u00e1 t\u1eeb c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, t\u1edbi ph\u01b0\u01a1ng ph\u00e1p v\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n chuy\u00ean nghi\u1ec7p. T\u1edbi \u0111\u00e2y ch\u1eafc kh\u00f4ng \u00edt qu\u00fd v\u1ecb s\u1ebd v\u01b0\u1edbng m\u1eafc t\u1ea1i sao V\u0169 l\u1ea1i san s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng h\u1eefu d\u1ee5ng v\u00e0 kh\u00f4ng t\u00ednh ti\u1ec1n n\u00e0y l\u00ean m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean internet ? C\u00e2u v\u1ea5n \u0111\u00e1p \u0111\u01a1n thu\u1ea7n, v\u1edbi V\u0169, theo \u0111u\u1ed5i quan \u0111i\u1ec3m \u201c C\u00f3 2 th\u1ee9 tr\u00ean \u0111\u1eddi c\u1ea7n ph\u1ea3i cho \u0111i \u0111\u1eebng gi\u1eef l\u1ea1i \u0111\u00f3 l\u00e0 TR\u00cd TH\u1ee8C v\u00e0 L\u00d2NG T\u1ed0T \u201d .<\/span><\/p>\n

Sau 12 n\u0103m thao t\u00e1c trong ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 Marketing, V\u0169 hy v\u1ecdng h\u00e0ng lo\u1ea1t th\u00f4ng tin v\u00e0 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c trong b\u00e0i vi\u1ebft, gi\u00fap qu\u00fd v\u1ecb c\u00f3 c\u01a1 duy\u00ean \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y v\u1eadn d\u1ee5ng v\u00e0 t\u1ea1o ra nhi\u1ec1u c\u00f4ng \u0103n vi\u1ec7c l\u00e0m h\u01a1n, gi\u00fap \u0110\u1ea5t n\u01b0\u1edbc v\u00e0 con ng\u01b0\u1eddi N\u01b0\u1edbc Ta kh\u1eafp m\u1ecdi mi\u1ec1n t\u1ef1 ch\u1ee7, t\u0103ng tr\u01b0\u1edfng v\u00e0 ni\u1ec1m h\u1ea1nh ph\u00fac, s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd chuy\u00ean nghi\u1ec7p c\u1ee7a ri\u00eang m\u00ecnh. <\/span><\/p>\n

H\u00e3y n\u1ed7 l\u1ef1c v\u00e0 li\u00ean t\u1ee5c \u0111\u1ecdc to\u00e0n v\u1eb9n b\u00e0i vi\u1ebft n\u00e0y, \u0111\u1eebng lo ng\u1ea1i r\u1eb1ng n\u00f3 l\u00e0 n\u1ed9i dung, k\u1ef9 thu\u1eadt cao si\u00eau, V\u0169 s\u1ebd vi\u1ebft v\u00e0 minh ho\u1ea1 \u0111\u01a1n thu\u1ea7n t\u1ea7m trung l\u1eafm .<\/span><\/p>\n

I. Th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n bao g\u1ed3m nh\u1eefng g\u00ec?<\/b><\/span><\/h2>\n

Tr\u01b0\u1edbc khi m\u1edf m\u00e0n h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u00e0 ti\u1ebfn tr\u00ecnh t\u1ea1o d\u1ef1ng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n, V\u0169 mu\u1ed1n san s\u1ebb quy m\u00f4 d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 anh ch\u1ec9 hi\u1ec3u r\u00f5 ba th\u00e0nh t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, t\u1ea5t c\u1ea3 ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 g\u1ecdi n\u00f3 l\u00e0 H\u1ea1t nh\u00e2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean qu\u1ed1c t\u1ebf n\u00e0o \u0111\u1ec1u s\u1ebd ph\u1ea3i c\u00f3 ba y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc b\u1ec1n v\u1eefng v\u00e0 ki\u00ean c\u1ed1 .<\/span><\/p>\n

\"Th\u01b0\u01a1ng<\/span><\/p>\n

H\u1ea1t nh\u00e2n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh b\u1edfi 3 gi\u00e1 tr\u1ecb :<\/span><\/p>\n

    \n
  • L\u1edbp l\u00f5i (Gi\u00e1 tr\u1ecb tr\u1ef1c ti\u1ebfp)<\/b><\/span><\/li>\n<\/ul>\n

    Gi\u00e1 tr\u1ecb tr\u1ef1c ti\u1ebfp m\u00e0 m\u1eabu s\u1ea3n ph\u1ea9m \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng t\u1edbi khung h\u00ecnh c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng .<\/span>
    \nV\u00ed d\u1ee5 : H\u1ea1t g\u1ea1o c\u00f3 gi\u00e1 tr\u1ecb tr\u1ef1c ti\u1ebfp ph\u00e2n ph\u1ed1i t\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng l\u00e0 ngon mi\u1ec7ng v\u00e0 c\u00f3 ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng .<\/span><\/p>\n

      \n
    • L\u1edbp gi\u1eefa (Gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac)<\/b><\/span><\/li>\n<\/ul>\n

      Gi\u00e1 tr\u1ecb gi\u00e1n ti\u1ebfp \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3m h\u1ee9ng, quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng .<\/span>
      \nV\u00ed d\u1ee5 : Bao b\u00ec, logo c\u1ee7a bao g\u1ea1o, \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3m x\u00fac, quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u1ea1t g\u1ea1o b\u00ean trong .<\/span><\/p>\n

        \n
      • L\u1edbp ngo\u00e0i (Gi\u00e1 tr\u1ecb ni\u1ec1m tin)<\/b><\/span><\/li>\n<\/ul>\n

        L\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m t\u00ednh, tri\u1ebft l\u00fd v\u00e0 c\u00f3 ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m v\u1edbi h\u1ed9i \u0111\u1ed3ng<\/span>
        \nV\u00ed d\u1ee5 : th\u01b0\u01a1ng hi\u1ec7u g\u1ea1o cam k\u1ebft t\u01b0\u01a1ng h\u1ed7 b\u00e0 con n\u00f4ng d\u00e2n ngu\u1ed3n v\u1ed1n \u0111\u1ec3 tr\u1ed3ng tr\u1ecdt, ch\u0103m nom v\u00e0 thu mua. M\u1ed7i 1 kg g\u1ea1o b\u00e1n tra th\u1ecb tr\u01b0\u1eddng cam k\u1ebft tr\u00edch 10.000 vnd \u0111\u1ec3 quay v\u1ec1 t\u01b0\u01a1ng h\u1ed7 t\u0103ng tr\u01b0\u1edfng \u0111\u1ecba ph\u01b0\u01a1ng .<\/span>
        \nKhi \u0111\u00e3 x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c ba gi\u00e1 tr\u1ecb n\u00e0y, t\u00f4i mu\u1ed1n nh\u1eefng anh ch\u1ecb l\u1ea5y gi\u1ea5y v\u00e0 b\u00fat l\u00e0m m\u1ed9t b\u00e0i t\u1eadp ngay l\u1eadp t\u1ee9c, h\u00e3y gi\u00fap t\u00f4i x\u00e1c l\u1eadp 3 gi\u00e1 tr\u1ecb n\u00e0y m\u00e0 anh ch\u1ecb \u0111\u00e3 ho\u1eb7c ch\u01b0a chi\u1ebfm h\u1eefu .<\/span><\/p>\n

        C\u00e2u h\u1ecfi 1: Gi\u00e1 tr\u1ecb tr\u1ef1c ti\u1ebfp m\u00e0 anh\/ ch\u1ecb cung c\u1ea5p cho kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/i><\/strong><\/span><\/p>\n

        C\u00e2u h\u1ecfi 2: Anh\/ ch\u1ecb \u0111\u00e3 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac cho kh\u00e1ch h\u00e0ng ch\u01b0a? n\u1ebfu c\u00f3 n\u00f3 bao g\u1ed3m nh\u1eefng g\u00ec?<\/i><\/strong><\/span><\/p>\n

        C\u00e2u h\u1ecfi 3: Nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed9ng \u0111\u1ed3ng m\u00e0 anh\/ch\u1ecb t\u1ea1o ra? h\u00e3y li\u1ec7t k\u00ea ch\u00fang.<\/i><\/strong><\/span><\/p>\n

        M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c \u0111\u1ec3 anh \/ ch\u1ecb hi\u1ec3u r\u00f5 v\u1ec1 3 gi\u00e1 tr\u1ecb n\u00e0y nh\u01b0 sau :<\/span><\/p>\n

        Th\u01b0\u01a1ng hi\u1ec7u A cung \u1ee9ng r\u1ea5t nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m n\u01b0\u1edbc ng\u1ecdt ra th\u1ecb tr\u01b0\u1eddng, x\u00e9t v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a lo\u1ea1i s\u1ea3n ph\u1ea9m n\u01b0\u1edbc ng\u1ecdt, n\u00f3 kh\u00f4ng h\u1ec1 t\u1ed1t cho s\u1ee9c kho\u1ebb, v\u1eady n\u00ean h\u1ecd ph\u1ea3i s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u ti\u1ec1n v\u00e0 ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ea1nh gi\u00e1 tr\u1ecb x\u00fac c\u1ea3m, qua \u0111\u00f3 th\u00f4i th\u00fac ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1eabu s\u1ea3n ph\u1ea9m b\u1ecf l\u1ee1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ec3 chi tr\u1ea3 v\u00e0 s\u1eed d\u1ee5ng m\u1eabu s\u1ea3n ph\u1ea9m. <\/span><\/p>\n

        Nh\u01b0ng t\u1edbi m\u1ed9t ng\u00e0y th\u01b0\u01a1ng hi\u1ec7u n\u00e0y mu\u1ed1n x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb h\u1ed9i \u0111\u1ed3ng th\u00ec s\u1ebd kh\u00f4ng khi n\u00e0o th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc, b\u1edfi x\u00e9t l\u1ea1i y\u1ebfu t\u1ed1, n\u1ec1n t\u1ea3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng t\u1ed1t cho s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1ebd kh\u00f4ng khi n\u00e0o th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc trong vi\u1ec7c truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb h\u1ed9i \u0111\u1ed3ng, v\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta c\u0169ng \u0111ang th\u1ea5y m\u1ed9t \u00f4ng ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u cafe kh\u00e9t ti\u1ebfng \u0111ang t\u1ea1o d\u1ef1ng m\u1ed9t \u0111\u1ea1o l\u00fd \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng m\u00e3i v\u1edbi th\u1eddi h\u1ea1n .<\/span><\/p>\n

        B\u1ea3ng h\u01b0\u1edbng d\u1eabn x\u00e1c l\u1eadp nh\u1eefng gi\u00e1 tr\u1ecb .<\/span><\/p>\n\n\n\n\n
        Gi\u00e1 tr\u1ecb tr\u1ef1c ti\u1ebfp<\/i><\/b><\/span><\/td>\nGi\u00e1 tr\u1ecb c\u1ea3m x\u00fac bao g\u1ed3m<\/i><\/b><\/span><\/td>\nGi\u00e1 tr\u1ecb ni\u1ec1m tin bao g\u1ed3m<\/i><\/b><\/span><\/td>\n<\/tr>\n
        \n
          \n
        • Canh nh\u1eefng h\u1eefu c\u01a1<\/i><\/span><\/li>\n
        • Thu\u1eadn t\u1ef1 nhi\u00ean<\/i><\/span><\/li>\n
        • Kh\u00f4ng ho\u00e1 ch\u1ea5t<\/i><\/span><\/li>\n
        • Kh\u00f4ng ch\u1ea5t d\u1eef g\u00ecn v\u00e0 b\u1ea3o v\u1ec7<\/i><\/span><\/li>\n
        • Kh\u00f4ng \u0111\u1ed9c t\u1ed1<\/i><\/span><\/li>\n
        • Ngon<\/i><\/span><\/li>\n
        • Th\u01a1m<\/i><\/span><\/li>\n
        • T\u1ed1t cho s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t<\/i>\u2026 ..<\/i><\/span><\/li>\n<\/ul>\n<\/td>\n
        		\n
          \n
        • Logo<\/i><\/span><\/li>\n
        • Bao b\u00ec<\/i><\/span><\/li>\n
        • Website<\/i><\/span><\/li>\n
        • M\u00e0u s\u1eafc<\/i><\/span><\/li>\n
        • M\u1ea1ng x\u00e3 h\u1ed9i<\/i><\/span><\/li>\n
        • D\u1ecbch v\u1ee5<\/span><\/li>\n
        • Ch\u00ednh s\u00e1ch<\/span><\/li>\n
        • H\u1eadu m\u00e3i<\/span><\/li>\n
        • C\u00e1c phong c\u00e1ch thi\u1ebft k\u1ebf \u0111\u1ed3 ho\u1ea1 kh\u00e1c .<\/i><\/span><\/li>\n<\/ul>\n

          \u2026<\/i><\/span><\/td>\n

        		\n
          \n
        • C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/i><\/span><\/li>\n
        • T\u1ea7m nh\u00ecn<\/i><\/span><\/li>\n
        • S\u1ee9 m\u1ec7nh<\/i><\/span><\/li>\n
        • Tri\u1ebft l\u00fd qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh<\/i><\/span><\/li>\n
        • Tr\u00e1ch nhi\u1ec7m v\u1edbi h\u1ed9i \u0111\u1ed3ng .<\/i><\/span><\/li>\n
        • \u2026<\/i><\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          T\u1edbi quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 n\u00e0y, t\u00f4i tin v\u00e0 bi\u1ebft r\u1eb1ng nh\u1eefng anh \/ ch\u1ecb \u0111\u00e3 x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb tr\u1ef1c ti\u1ebfp c\u1ee7a m\u1eabu s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh cung \u1ee9ng. H\u00e3y lu\u00f4n ghi nh\u1edb v\u00e0 l\u00e0m th\u1eadt t\u1ed1t, tr\u1ea5n \u00e1p g\u00ed tr\u1ecb n\u00e0y, v\u00ec nh\u01b0 V\u0169 \u0111\u00e3 san s\u1ebb \u1edf tr\u00ean, n\u00f3 l\u00e0 gi\u00e1 tr\u1ecb n\u1ec1n t\u1ea3ng v\u00e0 quan tr\u1ecdng nh\u1ea5t .<\/span><\/p>\n

          B\u01b0\u1edbc ti\u1ebfp theo vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n \u0111\u00f3 l\u00e0 t\u1ea1o d\u1ef1ng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc gi\u00e1 tr\u1ecb x\u00fac c\u1ea3m v\u00e0 gi\u00e1 tr\u1ecb ni\u1ec1m tin .<\/span><\/p>\n

          II. B\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n.<\/b><\/span><\/h2>\n

          Khi \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh v\u00e0 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp x\u00fac, nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra, b\u01b0\u1edbc ti\u1ebfp theo V\u0169 s\u1ebd ra m\u1eaft t\u1eebng b\u01b0\u1edbc t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o d\u1ef1ng nh\u1eefng gi\u00e1 tr\u1ecb c\u1ea3m h\u1ee9ng, th\u00f4i th\u00fac h\u00e0nh vi mua lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 trung th\u00e0nh v\u1edbi ch\u1ee7 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n

          \"Th\u01b0\u01a1ng<\/span><\/p>\n

          B\u01b0\u1edbc 1. X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c ng\u01b0\u1eddi s\u1ebd chi tr\u1ea3 \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n c\u1ee7a m\u00ecnh.<\/b><\/span><\/h3>\n

          Khi \u0111\u1ecdc t\u1edbi \u0111o\u1ea1n n\u00e0y, t\u00f4i tin ch\u1eafc gi\u1ea5y v\u00e0 b\u00fat v\u1eabn c\u00f2n \u1edf b\u00ean anh \/ ch\u1ecb, v\u1eady h\u00e3y gi\u00fap t\u00f4i d\u00e0nh 5 ph\u00fat, h\u00e3y nh\u1eafm m\u1eaft v\u00e0 t\u00e2m l\u00fd ai s\u1ebd l\u00e0 ng\u01b0\u1eddi s\u1ebd mua m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a anh ch\u1ecb ?<\/span><\/p>\n