{"id":1363,"date":"2022-03-14T13:24:56","date_gmt":"2022-03-14T13:24:56","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-thuong-hieu-tinh-gon-1647264295"},"modified":"2023-04-19T13:34:57","modified_gmt":"2023-04-19T13:34:57","slug":"xay-dung-thuong-hieu-tinh-gon","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-thuong-hieu-tinh-gon\/","title":{"rendered":"Th\u01b0 vi\u1ec7n PDF &#8211; X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tinh G\u1ecdn 1"},"content":{"rendered":"<div>\n<h2 class=\"sr-only\" style=\"text-align: justify;\"><span style=\"font-size: 110%;\">X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tinh G\u1ecdn<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tinh g\u1ecdn l\u00e0 m\u1ed9t quy\u1ec3n s\u00e1ch m\u00e0 b\u1ea5t c\u1ee9 ai quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh &#8211; nh\u00e0 kh\u1edfi nghi\u1ec7p, ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, nh\u00e0 ti\u1ebfp th\u1ecb &#8211; \u0111\u1ec1u ph\u1ea3i c\u00f3 tr\u00ean k\u1ec7 s\u00e1ch v\u00e0 kh\u00f4ng ng\u1eebng tham kh\u1ea3o. Laura Busche s\u1ebd d\u1eabn d\u1eaft b\u1ea1n \u0111i qua m\u1ecdi n\u1ebbo \u0111\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Cung c\u1ea5p m\u1ed9t s\u1ed1 b\u1ea3ng tin v\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho c\u00e1c ph\u01b0\u01a1ng di\u1ec7n c\u1ee7a v\u00f2ng \u0111\u1eddi s\u00e1ng t\u1ea1o.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Ti\u1ebfp th\u1ecb v\u1edbi s\u1ef1 ch\u00e2n th\u00e0nh v\u00e0 trung th\u1ef1c .<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 110%;\">X\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 110%;\">\u00a0\u0110\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 110%;\">\u00a0Ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng: thay \u0111\u1ed5i h\u00e0nh vi kh\u00e1ch h\u00e0ng, \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng&#8230;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Khi nh\u1eefng nh\u00f3m kh\u1edfi nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp b\u1eaft \u0111\u1ea7u h\u1ecdc v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn Kh\u1edfi nghi\u1ec7p Tinh g\u1ecdn, h\u1ecd th\u01b0\u1eddng h\u1ecfi t\u00f4i bao gi\u1edd th\u1eddi gian th\u1eed nghi\u1ec7m s\u1ebd k\u1ebft th\u00fac \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng \u201cs\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1\u201d. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">T\u00f4i ph\u1ea3i n\u00f3i cho h\u1ecd hi\u1ec3u r\u1eb1ng kh\u00f4ng c\u00f3 th\u1ee9 g\u00ec g\u1ecdi l\u00e0 s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng c\u1ea3 \u2013 m\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c kh\u1edfi ch\u1ea1y ch\u00ednh l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd kh\u00e1m ph\u00e1 c\u00e1ch l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng h\u01a1n. Qu\u00e1 tr\u00ecnh \u201cX\u00e2y d\u1ef1ng-\u0110o l\u01b0\u1eddng-H\u1ecdc h\u1ecfi\u201d b\u1eaft \u0111\u1ea7u khi ch\u00fang ta t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n mong mu\u1ed1n kh\u00e1m ph\u00e1 \u0111i\u1ec1u g\u00ec \u1edf kh\u00e1ch h\u00e0ng ho\u1eb7c \u1edf chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u2013 v\u00e0 n\u00f3 n\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c l\u00e2u d\u00e0i sau khi ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">C\u1ed1t l\u00f5i c\u1ee7a X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tinh g\u1ecdn l\u00e0 quan ni\u1ec7m: s\u1ea3n ph\u1ea9m kh\u00f4ng bao gi\u1edd th\u1eadt s\u1ef1 ho\u00e0n thi\u1ec7n, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady, ph\u1ea3i t\u1eadn t\u00e2m v\u00e0o vi\u1ec7c th\u00edch nghi v\u00e0 ti\u1ebfn h\u00f3a. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">C\u00e1c c\u00f4ng ty kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ec tr\u1ec7 hay xem ch\u00fang nh\u01b0 m\u1ed9t \u201ch\u1ed7n h\u1ee3p t\u00ednh n\u0103ng\u201d, Laura Busche l\u1eadp lu\u1eadn. Thay v\u00e0o \u0111\u00f3, h\u1ecd ph\u1ea3i x\u00e2y d\u1ef1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1eafc k\u00e8 hoa lu\u00f4n \u201cth\u00edch nghi v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d b\u1eb1ng c\u00e1ch ki\u1ec3m tra nh\u1eefng gi\u1ea3 \u0111\u1ecbnh c\u1ee7a h\u1ecd, s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin h\u1ecd thu nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec3 l\u1eb7p l\u1ea1i v\u00e0 th\u00edch nghi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">\u0110i\u1ec1u n\u00e0y n\u00f3i d\u1ec5 h\u01a1n l\u00e0m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">T\u00f4i t\u1eebng l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u \u201cnh\u00e0 x\u00e2y d\u1ef1ng\u201d thu\u1ed9c nh\u1eefng ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau. Cho d\u00f9 nguy\u00ean v\u1eadt li\u1ec7u m\u00e0 h\u1ecd ph\u1ea3i l\u00e0m vi\u1ec7c c\u00f9ng r\u1ea5t \u0111a d\u1ea1ng \u2013 m\u1ed9t s\u1ed1 chuy\u00ean l\u1eadp tr\u00ecnh, s\u1ed1 kh\u00e1c x\u00e2y d\u1ef1ng nh\u1eefng thi\u1ebft b\u1ecb ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ho\u1eb7c trang thi\u1ebft b\u1ecb c\u00f4ng nghi\u1ec7p n\u1eb7ng, s\u1ed1 kh\u00e1c n\u1eefa l\u1ea1i thi\u1ebft k\u1ebf nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u2013 h\u1ecd \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m chung l\u00e0 khao kh\u00e1t \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 gi\u1edbi thi\u1ec7u t\u1edbi kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ea3n ph\u1ea9m \u201cch\u1ea5t l\u01b0\u1ee3ng cao\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn Kh\u1edfi nghi\u1ec7p Tinh g\u1ecdn th\u00e1ch th\u1ee9c ch\u00fang ta suy ngh\u0129 l\u1ea1i kh\u00e1i ni\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng. V\u00f2ng l\u1eb7p <strong>X\u00e2y d\u1ef1ng-\u0110o l\u01b0\u1eddng-H\u1ecdc h\u1ecfi<\/strong> l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap ch\u00fang ta tho\u00e1t kh\u1ecfi khuynh h\u01b0\u1edbng ph\u1ee9c t\u1ea1p h\u00f3a gi\u1ea3i ph\u00e1p khi ch\u01b0a ki\u1ec3m tra xem \u201cgi\u1ea3i ph\u00e1p\u201d \u1ea5y c\u00f3 th\u1eadt s\u1ef1 \u0111em t\u1edbi \u00edch l\u1ee3i cho m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c th\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Busche c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng h\u1ee3p l\u00fd. T\u00e2m l\u00fd m\u00ea s\u1ed1 li\u1ec7u c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 tr\u1edf n\u00ean r\u1ea5t h\u00e0o h\u1ee9ng tr\u01b0\u1edbc b\u1ea5t c\u1ee9 d\u1ea5u hi\u1ec7u n\u00e0o cho th\u1ea5y ta \u0111ang g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd \u2013 nh\u01b0ng vi\u1ec7c ph\u00e2n bi\u1ec7t \u201cch\u1ec9 s\u1ed1 m\u01a1 h\u1ed3\u201d (nh\u1eefng s\u1ed1 li\u1ec7u tr\u00f4ng \u0111\u1eb9p \u0111\u1ebd tr\u00ean gi\u1ea5y t\u1edd nh\u01b0ng kh\u00f4ng cho ta bi\u1ebft \u0111i\u1ec1u g\u00ec v\u1ec1 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh) v\u00e0 \u201cch\u1ec9 s\u1ed1 th\u1ef1c t\u1ebf\u201d (nh\u1eefng d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 m\u1edf r\u1ed9ng qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m v\u00e0 l\u1eb7p l\u1ea1i) l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Trong ph\u1ea7n \u0110o l\u01b0\u1eddng, Busche cung c\u1ea5p m\u1ed9t v\u00e0i v\u00ed d\u1ee5 h\u1eefu \u00edch v\u1ec1 nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00e1ng \u0111\u1ec3 t\u00e2m \u2013 nh\u1eefng ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n ho\u1eb7c ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang ta ch\u1ec9 c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u00e3 th\u00e0nh c\u00f4ng khi ch\u00fang ta thay \u0111\u1ed5i \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ed9t m\u1eb7t n\u00e0o \u0111\u00f3 \u2013 mua h\u00e0ng, \u0111\u0103ng k\u00fd nh\u1eadn th\u01b0 th\u00f4ng b\u00e1o, \u0111\u1ed3ng \u00fd d\u00e0nh th\u1eddi gian hay trao \u0111\u1ed5i nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc qua th\u1eddi gian \u2013 c\u1ed9t m\u1ed1c ch\u1ee9ng t\u1ecf s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0, theo t\u00f4i, m\u1ed9t c\u00e1ch v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 x\u1ee9ng v\u1edbi danh hi\u1ec7u \u201cch\u1ea5t l\u01b0\u1ee3ng cao\u201d tuy\u1ec7t v\u1eddi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Eric Ries<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">San Francisco, CA<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 110%;\">Ng\u00e0y 3 th\u00e1ng 9 n\u0103m 2014<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 110%;\">Xem th\u00eam: <a title=\"5 L\u00cd DO B\u1ea0N C\u1ea6N X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U C\u00c1 NH\u00c2N TRONG TH\u1edcI \u0110\u1ea0I C\u00d4NG NGH\u1ec6 S\u1ed0 - TH\u01af\u01a0NG HI\u1ec6U TR\u1ef0C TUY\u1ebeN | ONLINE BRANDING\" href=\"https:\/\/migoda.vn\/xay-dung-thuong-hieu-ca-nhan-trong-thoi-dai-so-1647169057\" target=\"_blank\" rel=\"bookmark noopener\">5 L\u00cd DO B\u1ea0N C\u1ea6N X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U C\u00c1 NH\u00c2N TRONG TH\u1edcI \u0110\u1ea0I C\u00d4NG NGH\u1ec6 S\u1ed0 &#8211; TH\u01af\u01a0NG HI\u1ec6U TR\u1ef0C TUY\u1ebeN | ONLINE BRANDING<\/a><\/span><\/p>\n<p><span style=\"font-size: 110%;\">Xem th\u00eam : <a href=\"https:\/\/gtvseo.com\/marketing\/xay-dung-thuong-hieu\/\" rel=\"nofollow noopener\" target=\"_blank\">C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u1edbi 11 b\u01b0\u1edbc c\u0103n b\u1ea3n 2022<\/a><\/span><\/p>\n<p><span style=\"font-size: 110%;\">Ngu\u1ed3n : T\u1ed5ng h\u1ee3p t\u1eeb Internet<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff; text-align: justify;\"><span style=\"font-size: 110%;\">Source: <a title=\"https:\/\/migoda.vn\" href=\"https:\/\/migoda.vn\/\" target=\"_blank\" rel=\"bookmark noopener\">https:\/\/migoda.vn<\/a> <\/span><br \/>\n<span style=\"font-size: 110%;\">Category: <a title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" href=\"https:\/\/migoda.vn\/category\/thong-tin-huu-ich\/xay-dung-thuong-hieu\" target=\"_blank\" rel=\"bookmark noopener\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tinh G\u1ecdn X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tinh g\u1ecdn l\u00e0 m\u1ed9t quy\u1ec3n s\u00e1ch m\u00e0 b\u1ea5t c\u1ee9 ai quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh &#8211; nh\u00e0 kh\u1edfi&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[36],"tags":[37],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1363"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=1363"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4377"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=1363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=1363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=1363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}