{"id":1387,"date":"2022-03-15T03:48:59","date_gmt":"2022-03-15T03:48:59","guid":{"rendered":"https:\/\/migoda.vn\/ky-nang-ban-hang-pdf-1647316137"},"modified":"2023-04-19T12:47:12","modified_gmt":"2023-04-19T12:47:12","slug":"ky-nang-ban-hang-pdf-1647316137","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/ky-nang-ban-hang-pdf-1647316137\/","title":{"rendered":"Th\u01b0 vi\u1ec7n PDF – K\u1ef9 N\u0103ng B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
\n

K\u1ef9 N\u0103ng B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3<\/span><\/h2>\n

T\u1eeb A \u0111\u1ebfn Z m\u1ecdi \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 c\u00f3 s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 k\u1ef9 n\u0103ng v\u00e0 v\u0103n h\u00f3a b\u00e1n h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong t\u00e1c ph\u1ea9m n\u00e0y!<\/span>
\n“K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3” gi\u00fap b\u1ea1n:<\/span><\/p>\n

    \n
  • \u00a0X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng<\/span><\/li>\n
  • \u00a0L\u1eadp chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/li>\n
  • \u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c<\/span><\/li>\n
  • X\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro b\u00e1n h\u00e0ng<\/span><\/li>\n
  • \u00a0S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n

    B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay l\u1eadp t\u1ee9c c\u00e1c th\u1ee7 thu\u1eadt c\u00f3 trong cu\u1ed1n s\u00e1ch, b\u1ea5t k\u1ec3 quy m\u00f4 c\u00f4ng ty hay l\u0129nh v\u1ef1c b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng. D\u00f9 b\u1ea1n l\u00e0 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng hay c\u1ea5p qu\u1ea3n l\u00fd kinh doanh, th\u00ec b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1ch n\u00e2ng cao doanh s\u1ed1 v\u00e0 gi\u00fap c\u1ea3 doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng.<\/span><\/p>\n

    \u0110\u1eb7c bi\u1ec7t, m\u1ed7i ch\u01b0\u01a1ng s\u00e1ch \u0111\u1ec1u c\u00f3 s\u1eb5n nh\u1eefng th\u01b0\u1edbc \u0111o c\u1ee5 th\u1ec3. H\u00e3y d\u1ef1a v\u00e0o \u0111\u00e2y \u0111\u1ec3 l\u1eadp ng\u00e2n s\u00e1ch, \u0111o l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 v\u00e0 \u0111\u1eb7t ra nh\u1eefng ti\u00eau chu\u1ea9n minh b\u1ea1ch cho c\u1ea3 quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/span><\/p>\n

    Trong “K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3”, t\u1ea5t c\u1ea3 nh\u1eefng th\u00e0nh t\u1ed1 li\u00ean quan t\u1edbi vi\u1ec7c t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng – nh\u01b0 k\u1ef9 thu\u1eadt, vai tr\u00f2, n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7… \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch chi ti\u1ebft. B\u1ed9 \u0111\u00f4i t\u00e1c gi\u1ea3 Cory Bray v\u00e0 Hilmon Sorey gi\u00fap \u0111\u1ed9c gi\u1ea3 c\u00f3 c\u00e1i nh\u00ecn th\u1ea5u su\u1ed1t v\u1ec1 to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i b\u00e1n h\u00e0ng, c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng v\u1edbi hi\u1ec7u su\u1ea5t cao nh\u1ea5t.<\/span><\/p>\n

    ***<\/span><\/p>\n

    M\u1ee5c ti\u00eau t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng: \u0110\u1ecbnh ngh\u0129a t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u00e0 n\u1ec1n t\u1ea3ng cho ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y.<\/span><\/p>\n

    M\u1ee5c \u0111\u00edch c\u1ee7a m\u1ed9t doanh nghi\u1ec7p l\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \u2015 Peter Drucker, The Practice of Management, 1954<\/span><\/p>\n

    Ng\u00e0y nay, th\u1eadt kh\u00f3 \u0111\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t v\u1ecb CEO v\u1ec1 doanh thu m\u00e0 kh\u00f4ng \u0111\u1ea3 \u0111\u1ed9ng t\u1edbi ch\u1ee7 \u0111\u1ec1 t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, d\u00f9 trong b\u1ea5t c\u1ee9 ng\u00e0nh ngh\u1ec1 n\u00e0o ch\u0103ng n\u1eefa. Trong khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 vi\u1ebft n\u00ean cu\u1ed1n s\u00e1ch n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 h\u1ecfi nhi\u1ec1u ng\u01b0\u1eddi m\u1ed9t c\u00e2u: \u201cT\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng l\u00e0 g\u00ec?\u201d. C\u00f3 ng\u01b0\u1eddi n\u00f3i \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c, l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng, c\u00e1ch \u0111\u1ecbnh gi\u00e1, c\u00f4ng ngh\u1ec7, ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng, \u0111\u00e0o t\u1ea1o, th\u1eadm ch\u00ed l\u00e0 \u201ckh\u00f4ng bi\u1ebft\u201d v\u00e0 nhi\u1ec1u h\u01b0\u1edbng tr\u1ea3 l\u1eddi kh\u00e1c. <\/span><\/p>\n

    \u0110i\u1ec3m chung duy nh\u1ea5t \u0111\u00f3 l\u00e0 m\u1ecdi c\u00e1ch \u0111\u1ecbnh ngh\u0129a \u0111\u1ec1u n\u00f3i \u0111\u1ebfn vi\u1ec7c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng g\u1eafn k\u1ebft v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan kh\u00e1c nhau, \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i k\u1ebft h\u1ee3p gi\u1eefa nhi\u1ec1u l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n. Ch\u00fang t\u00f4i g\u1ecdi \u0111\u00e2y l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i (ecosystem).<\/span><\/p>\n

    H\u1ec6 SINH TH\u00c1I<\/span><\/h2>\n

    Trong ti\u1ebfng la-tinh, \u201cEco\u201d c\u00f3 ngh\u0129a l\u00e0 m\u00f4i tr\u01b0\u1eddng hay m\u00f4i tr\u01b0\u1eddng s\u1ed1ng, trong khi \u201csystem\u201d, t\u1ee9c h\u1ec7 th\u1ed1ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng y\u1ebfu t\u1ed1 ho\u1eb7c s\u1ef1 v\u1eadt k\u1ebft n\u1ed1i v\u1edbi nhau v\u00e0 h\u1ee3p th\u00e0nh m\u1ed9t t\u1ed5ng th\u1ec3 chung ph\u1ee9c t\u1ea1p. Nghe c\u00f3 v\u1ebb gi\u1ed1ng nh\u01b0 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, ph\u1ea3i kh\u00f4ng? N\u1ebfu b\u1ea1n c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ee5c ti\u00eau l\u00e0 doanh thu th\u00ec \u0111\u00fang l\u00e0 nh\u01b0 v\u1eady!<\/span><\/p>\n

    Tuy nhi\u00ean m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n c\u00f3 m\u1ed9t \u0111\u1ecbnh ngh\u0129a. \u201cPh\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 n\u00f3i v\u1ec1 h\u1ec7 sinh th\u00e1i n\u00e0y m\u00e0 kh\u00f4ng v\u01b0\u1edbng ph\u1ea3i nh\u1eefng t\u1eeb l\u00f3ng hay l\u1ec7ch l\u1ea1c v\u1ec1 nh\u00e3n hi\u1ec7u, thay v\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 r\u00f5 r\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u sau khi tr\u00f2 chuy\u1ec7n v\u1edbi h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd \u0111i\u1ec1u h\u00e0nh, ch\u00fang t\u00f4i \u0111\u00e3 r\u00fat ra \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a sau \u0111\u00e2y:<\/span><\/p>\n

    T\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng (Sales Enablement) l\u00e0 kh\u00e1i ni\u1ec7m ch\u1ec9 vi\u1ec7c m\u1edf r\u1ed9ng t\u01b0 duy h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng ban trong m\u1ed9t t\u1ed5 ch\u1ee9c.<\/span><\/p>\n

    C\u00c1CH D\u00d9NG CU\u1ed0N S\u00c1CH N\u00c0Y<\/span><\/h2>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch tham kh\u1ea3o. D\u00f9 c\u00f3 n\u00f3i l\u00e0 ch\u00fang t\u00f4i s\u1ebd t\u1eadp trung v\u00e0o b\u1ed9 ph\u1eadn \u201cb\u00e1n h\u00e0ng\u201d, song c\u00f3 nhi\u1ec1u n\u1ed9i dung trong cu\u1ed1n s\u00e1ch n\u00e0y l\u1ea1i kh\u00f4ng li\u00ean quan t\u1edbi b\u00e1n h\u00e0ng, m\u00e0 h\u01b0\u1edbng sang c\u00e1c ph\u00f2ng ban kh\u00e1c trong c\u00f4ng ty. <\/span><\/p>\n

    Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c ch\u01b0\u01a1ng \u0111\u1ed9c l\u1eadp \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin li\u00ean quan t\u1edbi vai tr\u00f2 v\u00e0 t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. Do t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i n\u00ean ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi \u1edf v\u1ecb tr\u00ed \u0111i\u1ec1u h\u00e0nh vi\u00ean n\u00ean chia s\u1ebb cu\u1ed1n s\u00e1ch n\u00e0y v\u1edbi \u0111\u1ed3ng nghi\u1ec7p \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i c\u1ed9ng t\u00e1c v\u00e0 ph\u1ed1i h\u1ee3p nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng.<\/span><\/p>\n

    CEO c\u00f3 th\u1ec3 d\u00f9ng cu\u1ed1n s\u00e1ch n\u00e0y nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ecbnh chu\u1ea9n nh\u1eefng th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t, \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 h\u1ec7 sinh th\u00e1i v\u00e0 n\u1ec1n v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng. Gi\u00e1m \u0111\u1ed1c kinh doanh c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ch l\u01b0\u1ee3c c\u1ed9ng t\u00e1c trong cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7, l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, c\u00f3 tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m v\u00e0 c\u00f3 k\u1ef9 n\u0103ng. <\/span><\/p>\n

    C\u00e1c gi\u00e1m \u0111\u1ed1c \u1edf c\u00e1c ph\u00f2ng ban kh\u00e1c nhau c\u00f3 th\u1ec3 tham kh\u1ea3o cu\u1ed1n s\u00e1ch n\u00e0y v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch th\u1ee9c \u0111\u1ec3 vai tr\u00f2 v\u00e0 ph\u00f2ng ban c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 trong vi\u1ec7c t\u00ecm ki\u1ebfm, gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi th\u1ef1c h\u00e0nh v\u1ec1 t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0m c\u00f4ng c\u1ee5 tham kh\u1ea3o gi\u00fap h\u1ecd t\u1ed5 ch\u1ee9c nh\u1eefng bu\u1ed5i tr\u00f2 chuy\u1ec7n gi\u1eefa c\u00e1c ph\u00f2ng ban, \u0111\u00e1nh gi\u00e1 nh\u1eefng c\u01a1 h\u1ed9i \u0111em l\u1ea1i hi\u1ec7u \u1ee9ng l\u1edbn nh\u1ea5t v\u00e0 \u0111\u1ec1 ra nh\u1eefng s\u00e1ch l\u01b0\u1ee3c cho vi\u1ec7c th\u1ef1c hi\u1ec7n h\u1eb1ng ng\u00e0y.<\/span><\/p>\n

    Nhi\u1ec1u ng\u01b0\u1eddi \u0111ang c\u1ed1 \u0111\u1ecbnh ngh\u0129a kh\u00e1i ni\u1ec7m t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u1edbi hy v\u1ecdng ki\u1ebfm \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng, gi\u1ea3i tr\u00ecnh cho ng\u00e2n s\u00e1ch v\u00e0 m\u1ee9c l\u01b0\u01a1ng d\u1ef1 ki\u1ebfn, b\u00e1n c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 ph\u00f4 b\u00e0y \u01b0u th\u1ebf c\u1ea1nh tranh. M\u1ee5c \u0111\u00edch c\u1ee7a ch\u00fang t\u00f4i trong cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 nh\u1eadn bi\u1ebft nh\u1eefng c\u01a1 h\u1ed9i hi\u1ec7n h\u1eefu trong m\u1ed9t h\u1ec7 sinh th\u00e1i t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c c\u1ee7a ch\u00fang (xu h\u01b0\u1edbng v\u00e0 ph\u00e2n t\u00edch), c\u0169ng nh\u01b0 nh\u1eefng c\u00e1ch th\u1ee9c \u0111\u1ec3 t\u1ed5 ch\u1ee9c v\u1edbi hi\u1ec7u su\u1ea5t cao c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u \u1ee9ng t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t. <\/span><\/p>\n

    B\u1ea1n s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng nh\u01b0 m\u1ed9t h\u1ec7 sinh th\u00e1i – kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ef9 thu\u1eadt, vai tr\u00f2 hay n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7, m\u00e0 bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng th\u00e0nh t\u1ed1 nh\u01b0 v\u1eady.<\/span><\/p>\n

    C\u00f3 m\u1ed9t n\u0103ng l\u1ef1c c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111\u00f3 l\u00e0 hu\u1ea5n luy\u1ec7n. Ch\u00fang t\u00f4i t\u1eebng b\u0103n kho\u0103n kh\u00f4ng bi\u1ebft c\u00f3 n\u00ean d\u00e0nh ri\u00eang m\u1ed9t ch\u01b0\u01a1ng n\u00f3i v\u1ec1 hu\u1ea5n luy\u1ec7n hay kh\u00f4ng, v\u00e0 quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng \u0111\u00f3 l\u00e0 n\u1ebfu ch\u1ec9 g\u00f3i g\u1ecdn trong m\u1ed7i m\u1ed9t ch\u01b0\u01a1ng th\u00ec s\u1ebd kh\u00f4ng c\u00f4ng b\u1eb1ng v\u1edbi n\u0103ng l\u1ef1c \u1ea5y. Kh\u1ea3 n\u0103ng d\u1ecbch chuy\u1ec3n m\u1ed9t quy tr\u00ecnh hay c\u00e1 nh\u00e2n t\u1eeb tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i sang tr\u1ea1ng th\u00e1i m\u1ee5c ti\u00eau l\u00e0 y\u00eau c\u1ea7u c\u1ed1t y\u1ebfu \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng<\/span><\/p>\n

    Th\u01b0\u1edbc \u0111o – Trong m\u1ed7i ch\u01b0\u01a1ng, ch\u00fang t\u00f4i \u0111\u1ec1u \u0111\u01b0a ra nh\u1eefng th\u01b0\u1edbc \u0111o khuy\u00ean d\u00f9ng. Cho \u0111\u1ebfn nay, vi\u1ec7c l\u01b0\u1ee3ng h\u00f3a t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng lu\u00f4n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f3 nh\u1eb1n. T\u00ednh minh b\u1ea1ch v\u00e0 k\u1ebft qu\u1ea3 h\u01b0\u1edbng theo th\u01b0\u1edbc \u0111o ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap ta l\u1eadp ng\u00e2n s\u00e1ch, \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng, v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn t\u1ed5 ch\u1ee9c<\/span><\/p>\n

    S\u01a1 \u0111\u1ed3 – C\u00e1c \u00fd t\u01b0\u1edfng kh\u00f4ng h\u1ec1 ph\u1ee9c t\u1ea1p ch\u00fat n\u00e0o v\u00e0 ch\u00fang t\u00f4i c\u0169ng kh\u00f4ng ph\u1ea3i t\u01b0\u1edfng t\u01b0\u1ee3ng nhi\u1ec1u. C\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 nh\u1edd n\u1ed7 l\u1ef1c c\u1ee7a Jillian, anh b\u1ea1n \u1edf San Francisco, ng\u01b0\u1eddi \u0111\u00e3 d\u00e0nh kh\u00f4ng bi\u1ebft bao nhi\u00eau \u0111\u00eam v\u00e0 c\u00e1c bu\u1ed5i cu\u1ed1i tu\u1ea7n c\u00f9ng v\u00f4 s\u1ed1 t\u00e1ch tr\u00e0 \u0111\u1ec3 gi\u00fap ch\u00fang t\u00f4i bi\u00ean so\u1ea1n n\u00ean cu\u1ed1n s\u00e1ch n\u00e0y b\u1eb1ng nh\u1eefng b\u1ea3n v\u1ebd s\u01a1 \u0111\u1ed3 c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    Ng\u00f4n ng\u1eef – Nh\u1eefng thu\u1eadt ng\u1eef nh\u01b0 \u201cs\u1ea3n ph\u1ea9m\u201d hay \u201cb\u1ea3n demo\u201d s\u1ebd th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n trong cu\u1ed1n s\u00e1ch n\u00e0y. <\/span><\/p>\n

    Tuy v\u1eady, ph\u1ea3i hi\u1ec3u l\u00e0 ch\u00fang \u00e1p d\u1ee5ng cho c\u1ea3 nh\u1eefng c\u00f4ng ty cung c\u1ea5p \u201cd\u1ecbch v\u1ee5\u201d v\u00e0 kh\u00f4ng t\u00ednh \u201cb\u1ea3n demo\u201d hay \u201ctr\u00ecnh di\u1ec5n\u201d trong quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. Ngo\u00e0i ra, thu\u1eadt ng\u1eef SDR (sales development rep), hay \u201c\u0111\u1ea1i di\u1ec7n ph\u00e1t tri\u1ec3n kinh doanh\u201d, ch\u1ec9 ng\u01b0\u1eddi c\u00f3 ti\u1ec1m n\u0103ng v\u00e0 th\u1ef1c t\u1ebf \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c m\u1ed9t bu\u1ed5i \u0111\u1ed1i tho\u1ea1i b\u00e1n h\u00e0ng (ng\u01b0\u1eddi kh\u01a1i m\u1edf), trong khi thu\u1eadt ng\u1eef AE (account executive), hay \u201cgi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng\u201d, d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t ng\u01b0\u1eddi kh\u00e9p l\u1ea1i.<\/span><\/p>\n

    B\u00ed quy\u1ebft – B\u1ea1n c\u00f3 c\u1ea3 t\u1ea5n tri th\u1ee9c c\u1ea7n \u201cti\u00eau h\u00f3a\u201d, trong khi cu\u1ed1n s\u00e1ch n\u00e0y l\u1ea1i c\u00f3 th\u1ec3 b\u1ecb b\u1ecf trong t\u00fai \u0111\u1ebfn ba th\u00e1ng tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c b\u1ea1n \u0111\u1ed9ng v\u00e0o, v\u1eady th\u00ec b\u1ea1n c\u00f3 th\u1ec3 xem ph\u1ea7n B\u00ed quy\u1ebft \u1edf cu\u1ed1i m\u1ed7i ch\u01b0\u01a1ng. Ph\u1ea7n n\u00e0y s\u1ebd t\u00f3m t\u1eaft v\u00e0 n\u00eau nh\u1eefng s\u00e1ch l\u01b0\u1ee3c \u201cnhanh\u201d v\u00e0 \u201cb\u1ea9n\u201d m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay \u0111\u01b0\u1ee3c.<\/span><\/p>\n

    T\u00e0i li\u1ec7u tham kh\u1ea3o – B\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam nhi\u1ec1u n\u1ed9i dung h\u1eefu \u00edch tr\u00ean trang web c\u1ee7a ch\u00fang t\u00f4i, SalesEnablementPlaybook.com.<\/span><\/p>\n

    Xem th\u00eam: 5 B\u01b0\u1edbc X\u00e2y D\u1ef1ng Quy Tr\u00ecnh B\u00e1n H\u00e0ng Trong Doanh Nghi\u1ec7p<\/a><\/span><\/p>\n

    \n

    Xem th\u00eam: 7 K\u1ef9 N\u0103ng B\u00e1n H\u00e0ng Online C\u1ea7n C\u00f3 C\u1ee7a M\u1ed9t Ch\u1ee7 Shop Online – Trung t\u00e2m h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt | MATBAO.NET<\/a><\/span><\/p>\n<\/div>\n<\/div>\n

    \n

    Source: https:\/\/migoda.vn<\/a> <\/span>
    \nCategory:     K\u1ef9 n\u0103ng<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    K\u1ef9 N\u0103ng B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 T\u1eeb A \u0111\u1ebfn Z m\u1ecdi \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 c\u00f3 s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 k\u1ef9 n\u0103ng v\u00e0 v\u0103n h\u00f3a b\u00e1n h\u00e0ng…<\/p>\n","protected":false},"author":1,"featured_media":4333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[45],"tags":[51],"class_list":["post-1387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang-ban-hang","tag-thu-vien-pdf"],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1387"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=1387"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4333"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=1387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=1387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=1387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}