{"id":1406,"date":"2022-03-15T18:13:31","date_gmt":"2022-03-15T18:13:31","guid":{"rendered":"https:\/\/migoda.vn\/khoa-hoc-ky-nang-ban-hang-b2b-1647368005"},"modified":"2023-04-20T05:43:29","modified_gmt":"2023-04-20T05:43:29","slug":"khoa-hoc-ky-nang-ban-hang-b2b","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/khoa-hoc-ky-nang-ban-hang-b2b\/","title":{"rendered":"K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng B2B chuy\u00ean nghi\u1ec7p"},"content":{"rendered":"
\n

K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng B2B chuy\u00ean nghi\u1ec7p<\/span><\/h2>\n

<\/span><\/p>\n

N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 & Hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng\u00a0<\/strong>N\u1eb1m trong chu\u1ed7i gi\u1ea3i ph\u00e1p do H\u1ecdc vi\u1ec7n Qu\u1ea3n tr\u1ecb HRD Academy<\/strong> thi\u1ebft k\u1ebf cho nhi\u1ec1u Doanh nghi\u1ec7p, kh\u00f3a h\u1ecdc Inhouse \u201cKy\u0303\u00a0n\u0103ng b\u00e1n h\u00e0ng B2B chuy\u00ean nghi\u1ec7p<\/strong>\u201d s\u1ebd\u00a0trang b\u1ecb ki\u1ebfn th\u1ee9c h\u1ec7 th\u1ed1ng & kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn nh\u1ea5t d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng c\u00e1n b\u1ed9 kinh doanh & ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u01a1n v\u1ecb.<\/span><\/p>\n

“H\u00e3y l\u00e0m th\u1eadt t\u1ed1t nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3, kh\u00e1ch h\u00e0ng s\u1ebd quay l\u1ea1i c\u00f9ng v\u1edbi b\u1ea1n c\u1ee7a h\u1ecd” – Walt Disney. B\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i <\/strong>l\u00e0 kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng n\u1eefa\u00a0m\u00e0 c\u00f2n l\u00e0 c\u1ea3 qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc v\u00e0 sau khi mua h\u00e0ng.\u00a0Khi\u1ebfn kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, quay tr\u1edf l\u1ea1i mua h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh k\u00eanh truy\u1ec1n th\u00f4ng<\/strong> cho ch\u00ednh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. <\/span><\/p>\n

Sales chuy\u00ean nghi\u1ec7p<\/strong> kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng gi\u1ecfi m\u00e0 l\u00e0 m\u1ed9t\u00a0nh\u00e0\u00a0ngh\u1ec7 thu\u1eadt\u00a0xu\u1ea5t ch\u00fang<\/strong>. V\u1edbi muc ti\u00eau n\u00e2ng cao k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/strong> (nh\u00e2n vi\u00ean sales)<\/strong> trong c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, HRD Academy<\/strong> t\u1ef1 h\u00e0o mang \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o “K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng B2B chuy\u00ean nghi\u1ec7p”<\/strong>. Kh\u00f3a h\u1ecdc gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c kh\u00f3 kh\u0103n m\u00e0 doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n \u0111ang m\u1eafc ph\u1ea3i, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 Sales chuy\u00ean nghi\u1ec7p nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u00f4ng t\u00e1c b\u00e1n h\u00e0ng trong ch\u00ednh doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

I:\u00a0M\u1ee4C TI\u00caU\u00a0KH\u00d3A H\u1eccC:\u00a0<\/strong><\/span><\/h2>\n
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B\u1ea1n \u0111ang \u0111\u1ecdc: K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng B2B chuy\u00ean nghi\u1ec7p<\/a><\/span><\/p>\n<\/div>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c phong c\u00e1ch thi\u1ebft k\u1ebf v\u00f3i ti\u1ec1m n\u0103ng gi\u00fap h\u1ecdc vi\u00ean :<\/span><\/p>\n

– Cung c\u1ea5p g\u00f3c nh\u00ecn t\u1ed5ng l\u1ef1c v\u1ec1 Sales B2B<\/span><\/p>\n

– Cung c\u1ea5p nh\u1eefng k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t chi\u1ebfn binh Sales<\/span><\/p>\n

– T\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 ni\u1ec1m \u0111am m\u00ea ngh\u1ec1 Sales<\/span><\/p>\n

– Coaching t\u1eebng h\u1ecdc vi\u00ean k\u0129 n\u0103ng t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi mua<\/span><\/p>\n

II: PH\u01af\u01a0NG PH\u00c1P GI\u1ea2NG D\u1ea0Y:<\/strong><\/span><\/h2>\n

V\u1edbi kinh nghi\u1ec7m tay ngh\u1ec1 ti\u1ebfn h\u00e0nh n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 nh\u01b0 cho r\u1ea5t nhi\u1ec1u \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng, Ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3ng d\u1ea1y t\u01b0\u01a1ng th\u00edch l\u00e0 \u201c Gi\u00e1o d\u1ee5c \u0111\u00e0o t\u1ea1o d\u1eef th\u1ebf ch\u1ee7 \u0111\u1ed9ng \u201d. C\u1ee5 th\u1ec3 :<\/span><\/p>\n

– H\u1ecdc vi\u00ean l\u00e0 Trung t\u00e2m, Gi\u1ea3ng vi\u00ean l\u00e0 ng\u01b0\u1eddi d\u1eabn d\u1eaft, g\u1ee3i m\u1edf b\u1eb1ng gi\u1ea3i ph\u00e1p sinh \u0111\u1ed9ng, tr\u1ef1c quan .<\/span><\/p>\n

– Trao \u0111\u1ed5i, b\u00e0n lu\u1eadn ( Brain Storming )<\/span><\/p>\n

– L\u00e0m vi\u1ec7c nh\u00f3m ( Team work )<\/span><\/p>\n

– Thuy\u1ebft tr\u00ecnh ( Presentation )<\/span><\/p>\n

– \u0110\u1ecbnh h\u01b0\u1edbng th\u1ef1c h\u00e0nh li\u00ean t\u1ee5c, ch\u00fa tr\u1ecdng case study th\u1ef1c ti\u1ec5n.<\/span><\/p>\n

– T\u01b0 duy, \u0111\u1ea3m nhi\u1ec7m t\u00edch c\u1ef1c .<\/span><\/p>\n

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Xem th\u00eam: 8 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p – LOTTE FINANCE VIETNAM<\/a><\/span><\/p>\n<\/div>\n

III: N\u1ed8I DUNG\/OUTLINE\u00a0CH\u01af\u01a0NG TR\u00ccNH “K\u1ef8 N\u0102NG B\u00c1N H\u00c0NG B2B CHUY\u00caN NGHI\u1ec6P”:<\/strong><\/span><\/h2>\n

PH\u1ea6N 1. CH\u00c2N DUNG NG\u01af\u1edcI B\u00c1N H\u00c0NG XU\u1ea4T S\u1eaeC<\/strong><\/span><\/p>\n

1. Kh\u00e1c bi\u1ec7t c\u1ee7a ng\u01b0\u1eddi mua B2B v\u00e0 B2C ?<\/span><\/p>\n

2. \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00e2m \u00fd ng\u01b0\u1eddi mua B2B<\/span><\/p>\n

3. Vai tr\u00f2 c\u1ee7a Sales v\u00e0 Quy tr\u00ecnh t\u00e1c nghi\u1ec7p : 5W-1 H – 2C<\/span><\/p>\n

4. N\u0103ng l\u1ef1c c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng Sales chuy\u00ean nghi\u1ec7p : KASH<\/span><\/p>\n

5. Ph\u01b0\u01a1ng ph\u00e1p t\u1ef1 ho\u00e0n th\u00e0nh xong v\u00e0 t\u0103ng tr\u01b0\u1edfng \u201c ngh\u1ec1 b\u00e1n h\u00e0ng \u201d theo t\u1eebng Lever .<\/span><\/p>\n

6. Phong c\u00e1ch Sales v\u0103n minh : \u0110\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p v\u00e0 Nguy\u00ean t\u1eafc 6C<\/span><\/p>\n

Th\u1ea3o lu\u1eadn nh\u00f3m: Ch\u00e2n dung Super Sales t\u1ea1i \u0110\u01a1n v\u1ecb<\/strong><\/span><\/p>\n

PH\u1ea6N 2: QUY TR\u00ccNH B\u00c1N H\u00c0NG B2B CHUY\u00caN NGHI\u1ec6P<\/strong><\/span><\/p>\n

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Xem th\u00eam: C\u00e2u l\u1ea1c b\u1ed9 100 t\u1ec9 v\u00e0 100 tu\u1ed5i<\/a><\/span><\/p>\n

Xem th\u00eam: 10 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng c\u1ea7n thi\u1ebft m\u00e0 m\u1ecdi ng\u01b0\u1eddi b\u00e1n n\u00ean c\u00f3<\/a><\/span><\/p>\n

Ngu\u1ed3n: H\u1ecdc vi\u1ec7n qu\u1ea3n tr\u1ecb HRD Academy<\/span><\/p>\n<\/div>\n

1. K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng th\u00f4ng tin chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng thi\u1ebft y\u1ebfu<\/span><\/p>\n

2. Quy tr\u00ecnh thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ;<\/span><\/p>\n<\/div>\n

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Source: https:\/\/migoda.vn<\/a> <\/span>
\nCategory: K\u1ef9 n\u0103ng<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng B2B chuy\u00ean nghi\u1ec7p N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 & Hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng\u00a0N\u1eb1m trong chu\u1ed7i gi\u1ea3i ph\u00e1p do H\u1ecdc vi\u1ec7n Qu\u1ea3n tr\u1ecb HRD Academy thi\u1ebft…<\/p>\n","protected":false},"author":1,"featured_media":4510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[45],"tags":[46],"class_list":["post-1406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang-ban-hang","tag-ky-nang-ban-hang"],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1406"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=1406"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4510"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=1406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=1406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}