{"id":1487,"date":"2022-03-17T14:13:43","date_gmt":"2022-03-17T14:13:43","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-thuong-hieu-de-kinh-doanh-1647526414"},"modified":"2023-04-20T11:30:31","modified_gmt":"2023-04-20T11:30:31","slug":"xay-dung-thuong-hieu-de-kinh-doanh-1647526414","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-thuong-hieu-de-kinh-doanh-1647526414\/","title":{"rendered":"11 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng"},"content":{"rendered":"
Theo kh\u1ea3o s\u00e1t c\u1ee7a Nielson, 59 % ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch mua m\u1eabu s\u1ea3n ph\u1ea9m m\u1edbi t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c v\u1edbi h\u1ecd .<\/span>
\nDoanh nghi\u1ec7p nh\u1ecf kh\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u1ea3i qua t\u1eadp ng\u01b0\u1eddi mua v\u00e0 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb. \u0110\u00f3 l\u00e0 nguy\u00ean do v\u00ec sao nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u1ed9c l\u1ea1 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh .<\/span><\/div>\n
<\/div>\n
L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ?<\/span>
\nNghe n\u00e0y : Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t logo \u0111\u1eb9p hay m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed t\u1ed1t. B\u1ea1n c\u1ea7n l\u00e0m nhi\u1ec1u h\u01a1n th\u1ebf. \u0110\u1ec3 t\u00f4i ph\u00e2n ph\u1ed1i nhanh cho b\u1ea1n m\u1ed9t \u0111\u1ecbnh ngh\u0129a tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n thu\u1ea7n, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp b\u1edfi nh\u1eadn th\u1ee9c chung c\u1ee7a ng\u01b0\u1eddi mua v\u1ec1 doanh nghi\u1ec7p .<\/span><\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc ph\u1ea3i \u201c \u0111\u1ed3ng nh\u1ea5t trong ti\u1ebfp x\u00fac v\u00e0 th\u01b0\u1edfng th\u1ee9c \u201d, tr\u1ea3i qua nhi\u1ec1u ti\u00eau chu\u1ea9n \u0111i k\u00e8m :<\/span><\/p>\n

– M\u00f4i tr\u01b0\u1eddng ( m\u1eb7t ti\u1ec1n shop ho\u1eb7c v\u0103n ph\u00f2ng )<\/span>
\n– S\u1ea3n ph\u1ea9m in \u1ea5n, b\u1ea3ng hi\u1ec7u, v\u1ecf h\u1ed9p lo\u1ea1i s\u1ea3n ph\u1ea9m<\/span>
\n– Website v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn<\/span>
\n– Ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 truy\u1ec1n th\u00f4ng online x\u00e3 h\u1ed9i<\/span>
\n– B\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 ng\u01b0\u1eddi mua<\/span><\/p>\n

Gi\u1edd \u0111\u00e2y, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tr\u1edf n\u00ean \u0111\u01a1n thu\u1ea7n ?<\/span><\/p>\n

S\u1ef1 th\u1eadt l\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u1ebfn ch\u1ec9 trong m\u1ed9t \u0111\u00eam, ho\u1eb7c m\u1ed9t v\u00e0i th\u00e1ng. Ch\u1eafc ch\u1eafn, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t quy tr\u00ecnh. V\u00e0 li\u00ean t\u1ee5c n\u1ed7 l\u1ef1c s\u1ebd t\u1ea1o ra hi\u1ec7u qu\u1ea3 kh\u1ea3 quan trong thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u b\u1ec1n h\u01a1n v\u1edbi ng\u01b0\u1eddi mua. \u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m doanh thu t\u0103ng kh\u00f4ng thay \u0111\u1ed5i, mang l\u1ea1i nhi\u1ec1u d\u1ef1 \u00e1n B\u1ea5t \u0110\u1ed9ng S\u1ea3n h\u01a1n, ra m\u1eaft truy\u1ec1n mi\u1ec7ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed ho\u1ea1t \u0111\u1ed9ng cho nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n .<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1eed d\u1ee5ng nh\u1eefng k\u1ebf ho\u1ea1ch, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u1edbi ti\u1ec1m n\u0103ng t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ed9c l\u1ea1 v\u00e0 v\u0129nh vi\u1ec5n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n .<\/span>
\nN\u0103m 2019, vi\u1ec7c ti\u1ebfp th\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c thi hi\u1ec7u su\u1ea5t cao tr\u1ea3i qua nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau :<\/span><\/p>\n

– Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ( t\u1ee9c l\u00e0 website c\u1ee7a b\u1ea1n )<\/span>
\n– SEO v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung<\/span>
\n– Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng online x\u00e3 h\u1ed9i<\/span>
\n– E-Mail Marketing<\/span>
\n– Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n ( PPC )<\/span><\/p>\n

C\u00f9ng l\u00fac, nh\u1eefng k\u00eanh n\u00e0y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u. Sau \u0111\u00f3, t\u1ea5t c\u1ea3 ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o t\u1eebng y\u1ebfu t\u1ed1 n\u00e0y !<\/span><\/p>\n

T\u00f4i \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a con \u0111\u01b0\u1eddng cho m\u1ed9t quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y, \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 th\u1ec3 c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi ch\u1ee7 h\u01a1n .<\/span>
\nB\u1ea1n \u0111ang t\u1ef1 h\u1ecfi n\u00ean m\u1edf m\u00e0n t\u1eeb \u0111\u00e2u ? H\u00e3y xem nh\u1eefng b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn cho c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u !<\/span><\/p>\n

Quy tr\u00ecnh 11 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

N\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e1c l\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n s\u1ebd nh\u1eafm t\u1edbi. B\u1ea1n kh\u00f4ng h\u1ec1 ph\u00e2n ph\u1ed1i nhu y\u1ebfu c\u1ee7a t\u1ed5ng th\u1ec3 m\u1ecdi ng\u01b0\u1eddi, ph\u1ea3i kh\u00f4ng ?<\/span>
\nKhi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y ghi nh\u1edb \u0111\u00fang m\u1ef1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang c\u1ed1 g\u1eafng n\u1ed7 l\u1ef1c ti\u1ebfp c\u1eadn ai. Sau \u0111\u00f3, b\u1ea1n s\u1ebd ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh tr\u00e1ch nhi\u1ec7m v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n ph\u1ed1i \u0111\u00fang m\u1ef1c nhu y\u1ebfu, insights ng\u01b0\u1eddi mua .<\/span><\/p>\n

Ch\u00eca kh\u00f3a l\u00e0 s\u1ef1 \u0111\u01a1n c\u1eed, chi ti\u1ebft c\u1ee5 th\u1ec3 .<\/span><\/p>\n

Ch\u1ec9 ra c\u00e0ng nhi\u1ec1u h\u00e0nh vi c\u1ee5 th\u1ec3 v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi mua c\u00e0ng t\u1ed1t. T\u00f4i s\u1ebd l\u00fd gi\u1ea3i v\u1edbi m\u1ed9t v\u00e0i v\u00ed d\u1ee5 ng\u1eafn g\u1ecdn :<\/span><\/p>\n

– C\u00e1c m\u1eb9 \u0111\u01a1n th\u00e2n thao t\u00e1c t\u1ea1i nh\u00e0<\/span>
\n– Nhanh ch\u1edbp l\u1ea5y c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn<\/span>
\n– Du h\u1ecdc sinh<\/span>
\n– Chuy\u00ean vi\u00ean tuy\u1ec3n d\u1ee5ng<\/span><\/p>\n

<\/span><\/p>\n

\u0110\u1ed3 h\u1ecda : CoSchedule<\/span><\/p>\n

H\u00e3y chi ti\u1ebft c\u1ee5 th\u1ec3 h\u00f3a b\u1ee9c tranh v\u1ec1 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, sau \u0111\u00f3 kh\u00e1m ph\u00e1 c\u00e1ch t\u1ea1o ra m\u1ed9t \u0111\u1eadm c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ng\u01b0\u1eddi mua ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 c\u00f3 t\u01b0\u01a1ng quan .<\/span>
\nS\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft th\u1ef1c s\u1ef1 v\u1ec1 t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00edt \u0111i\u1ec1u c\u1ea7n ghi l\u1ea1i khi mi\u00eau t\u1ea3 ng\u01b0\u1eddi mua l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n :<\/span><\/p>\n

    \n
  • \n
      \n
    • \u0110\u1ed9 tu\u1ed5i<\/span><\/li>\n
    • Gi\u1edbi t\u00ednh<\/span><\/li>\n
    • N\u01a1i s\u1ed1ng<\/span><\/li>\n
    • Thu nh\u1eadp<\/span><\/li>\n
    • Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

      \u0110\u1ec3 c\u00f3 th\u00eam nhi\u1ec1u x\u00e1c l\u1eadp cho t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n, h\u00e3y \u0111i s\u00e2u v\u00e0o nh\u1eefng c\u1ee5 th\u1ec3 sau :<\/span><\/p>\n

      – \u0110\u1ed9ng l\u1ef1c<\/span>
      \n– Nh\u1eefng ti\u1ec1m n\u0103ng<\/span>
      \n– \u0110i\u1ec3m ch\u0103m s\u00f3c nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi mua ( Pain points )<\/span>
      \n– Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng<\/span>
      \n– Th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u0111\u01b0\u01a1ng<\/span><\/p>\n

      B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u1eadn ra l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p l\u00e0 thu h\u1eb9p s\u1ef1 t\u1eadp trung chuy\u00ean s\u00e2u c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i. \u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap b\u1ea3o v\u1ec7 r\u1eb1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n Open r\u00f5 r\u00e0ng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng .<\/span><\/p>\n

      X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng cho nh\u1eefng d\u1ecbch v\u1ee5, lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t b\u00e0i t\u1eadp s\u1ebd t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00f3 l\u1ee3i cho t\u1ed5ng th\u1ec3 nh\u1eefng b\u01b0\u1edbc trong quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb. B\u1ea1n mu\u1ed1n \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ee5 ti\u00eau s\u1ebd ti\u00eau th\u1ee5 n\u1ed9i dung c\u1ee7a b\u1ea1n, nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u2026<\/span><\/p>\n

      Vi\u1ec7c x\u00e1c l\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00fd t\u01b0\u1edfng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd t\u01b0\u01a1ng h\u1ed7 nh\u1eefng k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n di\u1ec7n v\u00e0 t\u1ed5ng th\u1ec3. \u0110\u00f3 ch\u1eafc nh\u01b0 \u0111inh l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u00ean phong quan tr\u1ecdng !<\/span><\/p>\n

      B\u01b0\u1edbc 2: Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

      B\u1ea1n \u0111\u00e3 ngh\u0129 v\u1ec1 thi\u00ean ch\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ? V\u1ec1 th\u1ef1c ch\u1ea5t, b\u1ea1n s\u1ebd ph\u1ea3i cho ng\u01b0\u1eddi mua bi\u1ebft nh\u1eefng g\u00ec c\u00f4ng ty b\u1ea1n \u0111am m\u00ea nh\u1ea5t .<\/span>
      \nTr\u01b0\u1edbc khi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0m cho \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng tin y\u00eau, b\u1ea1n c\u1ea7n bi\u1ebft gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i. V\u1ec1 c\u01a1 b\u1ea3n, c\u00f4ng b\u1ed1 thi\u00ean ch\u1ee9c x\u00e1c l\u1eadp m\u1ee5c ti\u00eau s\u1ed1ng s\u00f3t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi l\u00e0 c\u01a1 s\u1edf cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. M\u1ecdi th\u1ee9 t\u1eeb logo \u0111\u1ebfn kh\u1ea9u hi\u1ec7u, l\u1eddi n\u00f3i, th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u1ea3n \u00e1nh \u0111\u00fang thi\u00ean ch\u1ee9c \u0111\u00f3 .<\/span><\/p>\n

      V\u00ed d\u1ee5 v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: Nike<\/strong><\/span><\/h4>\n

      Ch\u00fang ta \u0111\u1ec1u bi\u1ebft tagline n\u1ed5i ti\u1ebfng c\u1ee7a Nike l\u00e0 : \u201c \u201c Just do it \u201d ( C\u1ee9 l\u00e0m \u0111i ). Nh\u01b0ng b\u1ea1n c\u00f3 bi\u1ebft c\u00f4ng b\u1ed1 thi\u00ean ch\u1ee9c c\u1ee7a h\u1ecd ?<\/span>
      \nS\u1ee9 m\u1ec7nh c\u1ee7a Nike l\u00e0 : \u201c Mang \u0111\u1ebfn ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i cho m\u1ecdi v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u00ean qu\u1ed1c t\u1ebf \u201d .<\/span>
      \nB\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y thi\u00ean ch\u1ee9c c\u1ee7a Nike \u1edf kh\u1eafp m\u1ecdi n\u01a1i. H\u1ecd t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o t\u1ed5ng th\u1ec3 nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean s\u1eed d\u1ee5ng m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a Nike \u0111\u1ec3 r\u00e8n luy\u1ec7n v\u00e0 tr\u1edf th\u00e0nh phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t c\u1ee7a ch\u00ednh m\u00ecnh .<\/span><\/p>\n

      <\/span><\/h5>\n

      Nike c\u00f2n \u0111i xa h\u01a1n v\u1edbi thi\u00ean ch\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, b\u1eb1ng c\u00e1ch th\u00eam m\u1ed9t ch\u00fa th\u00edch v\u00e0o c\u00f4ng b\u1ed1 : \u201c N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t khung h\u00ecnh, b\u1ea1n l\u00e0 m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean \u201d. H\u00e3y t\u00e2m l\u00fd v\u1ec1 \u0111\u1ed9 lan r\u1ed9ng ra trong t\u1ec7p ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd ! Nike \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 v\u1eady, do \u0111\u00f3 n\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 lan r\u1ed9ng ra ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch v\u1edbi m\u1ecdi \u201c khung h\u00ecnh \u201d .<\/span><\/p>\n

      Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u00e3y kh\u1edfi \u0111\u1ea7u t\u1eeb b\u01b0\u1edbc nh\u1ecf v\u00e0 nh\u1edb t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u1ee9 nh\u1ea5t. Theo th\u1eddi h\u1ea1n, l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng \u0111\u1ee7 \u0111\u1ec3 lan r\u1ed9ng ra khoanh v\u00f9ng ph\u1ea1m vi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n .<\/span><\/p>\n

      Tuy nhi\u00ean, tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng c\u00f4ng b\u1ed1 thi\u00ean ch\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y ki\u1ec3m tra xem b\u1ea1n \u0111\u00e3 x\u00e1c l\u1eadp \u0111\u00fang chu\u1ea9n \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng \u1edf b\u01b0\u1edbc 1 ch\u01b0a. \u0110\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n

      B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e1ch kinh doanh c\u1ee7a b\u1ea1n<\/strong><\/span><\/h3>\n

      Kh\u00f4ng khi n\u00e0o b\u1eaft ch\u01b0\u1edbc \u0111\u00fang chu\u1ea9n nh\u1eefng g\u00ec m\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn trong ngh\u00e0nh kinh doanh c\u1ee7a b\u1ea1n \u0111ang l\u00e0m. Nh\u01b0ng b\u1ea1n n\u00ean bi\u1ebft nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 l\u00e0m t\u1ed1t ( ho\u1eb7c th\u1ea5t b\u1ea1i ) \u0111\u1ec3 ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua mua m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh .<\/span><\/p>\n

      Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u ho\u1eb7c nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ti\u00eau chu\u1ea9n. V\u00ed d\u1ee5, xem c\u00e1ch h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o .<\/span>
      \nTh\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t v\u00e0 ghi nh\u1edb .<\/span>
      \nT\u1ea1o b\u1ea3ng t\u00ednh \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u th\u01b0\u01a1ng hi\u1ec7u<\/span>
      \nNghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u00f9ng Google sheet, Excel ho\u1eb7c th\u1eadm ch\u00ed c\u00f2n l\u00e0 cu\u1ed1n s\u1ed5 tay \u0111\u1ec3 t\u1ea1o ra b\u1ea3ng so s\u00e1nh nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u trong c\u00f9ng nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n\n\n\n\n\n\n
      \u0110\u1ed1i th\u1ee7<\/span><\/td>\nTh\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh<\/span><\/td>\nCh\u1ea5t l\u01b0\u1ee3ng m\u1eabu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5<\/span><\/td>\n\u0110\u00e1nh gi\u00e1<\/span><\/td>\nHo\u1ea1t \u0111\u1ed9ng marketing<\/span><\/td>\n<\/tr>\n
      1<\/span><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
      2<\/span><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
      3<\/span><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Sau \u0111\u00f3, h\u00e3y v\u1ea5n \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n sau :<\/span><\/p>\n

      – Th\u00f4ng \u0111i\u1ec7p v\u00e0 nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u c\u00f3 b\u1ea3o v\u1ec7 t\u00ednh th\u1ed1ng nh\u1ea5t tr\u00ean nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng online hay kh\u00f4ng ?<\/span>
      \n– Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \/ lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u l\u00e0 g\u00ec ?<\/span>
      \n– \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua nh\u00ecn nh\u1eadn ho\u1eb7c nh\u1eafc \u0111\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 th\u1ebf n\u00e0o ?<\/span>
      \n– Nh\u1eefng c\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u ti\u1ebfp th\u1ecb doanh nghi\u1ec7p c\u1ee7a h\u1ecd, c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 offline ?<\/span><\/p>\n

      Ch\u1ecdn m\u1ed9t v\u00e0i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u, s\u1ed1 l\u01b0\u1ee3ng l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 t\u1eeb 2-4 \u0111\u1ec3 l\u1eadp bi\u1ec3u \u0111\u1ed3 so s\u00e1nh .<\/span><\/p>\n

      B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng, l\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i<\/strong><\/span><\/h3>\n

      Mu\u1ed1n c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng nh\u1edb, b\u1ea1n ph\u1ea3i \u0111\u00e0o s\u00e2u \u0111\u1ec3 t\u00ecm ra nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd cung \u1ee9ng m\u00e0 tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u01b0a c\u00f3. T\u1eadp trung v\u00e0o nh\u1eefng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 quy\u1ec1n l\u1ee3i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty tr\u1edf n\u00ean \u0111\u1ed9c l\u1ea1 .<\/span><\/p>\n

      Gi\u1ea3 s\u1eed, b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u00fang m\u1ef1c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh l\u00e0 ai ( trong b\u01b0\u1edbc 1 ), h\u00e3y cho h\u1ecd nguy\u00ean do \u0111\u1ec3 ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. L\u01b0u \u00fd, \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 list nh\u1eefng t\u00ednh n\u0103ng c\u1ee7a m\u1eabu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5. H\u00e3y t\u00e2m l\u00fd v\u1ec1 c\u00e1ch b\u1ea1n ph\u00e2n ph\u1ed1i th\u00eam nh\u1eefng gi\u00e1 tr\u1ecb gi\u00fap c\u1ea3i t\u1ed5 \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng .<\/span><\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 :<\/span><\/p>\n

      – Th\u01b0\u01a1ng M\u1ea1i D\u1ecbch V\u1ee5 ng\u01b0\u1eddi mua \u0111\u00e1ng tin v\u00e0 minh b\u1ea1ch h\u01a1n<\/span>
      \n– M\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea3i t\u1ed5 hi\u1ec7u su\u1ea5t<\/span>
      \n– Gi\u1ea3m ng\u00e2n s\u00e1ch v\u1edbi m\u1ed9t l\u1ef1a ch\u1ecdn h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd h\u01a1n<\/span>
      \n– Ti\u1ebft ki\u1ec7m th\u1eddi h\u1ea1n cho vi\u1ec7c l\u00e0m h\u00e0ng ng\u00e0y<\/span><\/p>\n

      V\u00ed d\u1ee5 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: Apple<\/strong><\/span><\/h4>\n

      Apple l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u khai th\u00e1c xu\u1ea5t s\u1eafc k\u1ebf ho\u1ea1ch \u0111\u1ed9c l\u1ea1 h\u00f3a, khi\u1ebfn n\u00f3 c\u00f3 tri\u1ec3n v\u1ecdng h\u01a1n so v\u1edbi nh\u1eefng c\u00f4ng ty m\u00e1y t\u00ednh kh\u00e1c. M\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng quan tr\u1ecdng c\u1ee7a Apple l\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf tnh g\u1ecdn, quy\u1ec1n l\u1ee3i \u0111\u1ed9c l\u1ea1 l\u00e0 d\u1ec5 s\u1eed d\u1ee5ng .<\/span><\/p>\n

      <\/span><\/p>\n

      T\u1eeb v\u1ecf h\u1ed9p \u0111\u1ed9c l\u1ea1 \u0111\u1ebfn nh\u1eefng s\u1ef1 ki\u1ec7n ra \u0111\u1eddi, Apple lu\u00f4n nh\u1eafc ng\u01b0\u1eddi mua r\u1eb1ng nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c sau khi ra kh\u1ecfi h\u1ed9p \u0111\u1ef1ng .<\/span>
      \nSlogan c\u1ee7a Apple trong nh\u1eefng n\u0103m 1997 – 2002 l\u00e0 \u201c Think Different \u201d ( H\u00e3y ngh\u0129 \u0111\u1ed9c l\u1ea1 ) v\u1eabn li\u00ean t\u1ee5c s\u1ed1ng s\u00f3t t\u1edbi ng\u00e0y n\u00e0y .<\/span><\/p>\n

      B\u01b0\u1edbc 5: T\u1ea1o logo th\u01b0\u01a1ng hi\u1ec7u & tagline<\/strong><\/span><\/h3>\n

      \u0110i\u1ec1u m\u00ea ho\u1eb7c nh\u1ea5t ( v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 quan tr\u1ecdng nh\u1ea5t ) c\u1ee7a quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 t\u1ea1o ra logo v\u00e0 slogan cho th\u01b0\u01a1ng hi\u1ec7u. Logo n\u00e0y s\u1ebd Open h\u1ea7u h\u1ebft tr\u00ean m\u1ecdi th\u1ee9 t\u01b0\u01a1ng quan \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 tr\u1edf th\u00e0nh danh t\u00ednh c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 th\u1eddi h\u1ea1n v\u00e0 t\u00e0i l\u1ed9c \u0111\u1ec3 c\u1ee7ng c\u1ed1 truy\u1ec1n th\u1ed1ng h\u00ecnh \u1ea3nh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n .<\/span><\/p>\n

      B\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p ? H\u00e3y thu\u00ea m\u1ed9t nh\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p ho\u1eb7c Agency th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kinh nghi\u1ec7m tay ngh\u1ec1 phong c\u00e1ch thi\u1ebft k\u1ebf logo v\u00e0 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n, \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt h\u01a1n, b\u1ea3o v\u1ec7 d\u1ea5u \u1ea5n \u0111\u1ed9c l\u1ea1 v\u00e0 v\u01b0\u1ee3t th\u1eddi h\u1ea1n cho doanh nghi\u1ec7p .<\/span><\/p>\n

      <\/span><\/h5>\n

      M\u1ed9t nh\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf c\u0169ng c\u1ea7n n\u1eafm ch\u1eafc nh\u1eefng nguy\u00ean t\u1eafc th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 b\u1ea3o v\u1ec7 t\u00ednh \u0111\u1ed3ng \u0111i\u1ec7u cho b\u1ea5t k\u1ef3 h\u00ecnh \u1ea3nh, \u1ea5n ph\u1ea9m n\u00e0o khi \u0111\u01b0a ra c\u00f4ng ch\u00fang. Ch\u1ec9 d\u1eabn phong th\u00e1i th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd g\u1ed3m c\u00f3 nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y :<\/span><\/p>\n

      – K\u00edch th\u01b0\u1edbc logo v\u00e0 v\u1ecb tr\u00ed<\/span>
      \n– B\u1ea3ng m\u00e0u<\/span>
      \n– Ki\u1ec3u ch\u1eef v\u00e0 ph\u00f4ng ch\u1eef<\/span>
      \n– H\u00ecnh t\u01b0\u1ee3ng<\/span>
      \n– Phong c\u00e1ch nhi\u1ebfp \u1ea3nh \/ h\u00ecnh \u1ea3nh<\/span>
      \n– C\u00e1c y\u1ebfu t\u1ed1 web<\/span><\/p>\n

      B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

      Ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u nh\u1edd v\u00e0o v\u00e0o thi\u00ean ch\u1ee9c, \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u00e0nh kinh doanh. \u0110\u00f3 l\u00e0 c\u00e1ch b\u1ea1n ti\u1ebfp x\u00fac v\u1edbi ng\u01b0\u1eddi mua v\u00e0 c\u00e1ch h\u1ecd ph\u1ea3n h\u1ed3i v\u1edbi b\u1ea1n .<\/span>
      \nM\u1ed9t l\u1eddi n\u00f3i th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 :<\/span><\/p>\n

      – Chuy\u00ean nghi\u1ec7p<\/span>
      \n– Th\u00e2n thi\u1ec7n<\/span>
      \n– Theo h\u01b0\u1edbng d\u1ecbch v\u1ee5<\/span>
      \n– Quy\u1ebft \u0111o\u00e1n<\/span>
      \n– K\u1ef9 thu\u1eadt<\/span>
      \n– Khuy\u1ebfn m\u1ea1i<\/span>
      \n– \u0110\u00e0m tho\u1ea1i<\/span>
      \n– Gi\u00e0u th\u00f4ng tin<\/span><\/p>\n

      H\u00e3y ch\u1ecdn ra m\u1ed9t l\u1eddi n\u00f3i th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00f4ng ch\u00fang ti\u1ec1m n\u0103ng v\u00e0 gi\u00e1 tr\u1ecb b\u1ea1n mang l\u1ea1i. B\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng n\u1ebfu b\u1ea1n t\u00ecm v\u00e0 s\u1eed d\u1ee5ng \u0111\u00fang l\u1eddi n\u00f3i th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1eddi c\u01a1 li\u00ean k\u1ebft v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng quan tr\u1ecdng khi \u0111\u0103ng t\u1ea3i b\u00e0i vi\u1ebft tr\u00ean blog ho\u1eb7c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i truy\u1ec1n th\u00f4ng online .<\/span>
      \nDuy tr\u00ec l\u1eddi n\u00f3i \u0111\u1ed3ng \u0111i\u1ec7u s\u1ebd gi\u00fap h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn tr\u00ean nhi\u1ec1u k\u00eanh theo c\u00f9ng m\u1ed9t c\u00e1ch. M\u1ed9t h\u1ed9i \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i, ng\u01b0\u1eddi \u0111\u1ecdc ho\u1eb7c ng\u01b0\u1eddi \u0110K s\u1ebd mong \u0111\u1ee3i m\u1ed9t l\u1eddi n\u00f3i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh khi h\u1ecd ti\u00eau th\u1ee5 n\u1ed9i dung c\u1ee7a b\u1ea1n ( xem B\u01b0\u1edbc 8 ) .<\/span><\/p>\n

      V\u00ed d\u1ee5 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: Virgin America<\/strong><\/span><\/h4>\n
      <\/span><\/h5>\n

      Virgin America \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi d\u1ecbch v\u1ee5 ng\u01b0\u1eddi mua th\u00e2n thi\u1ec7n, \u0111\u00e1ng an to\u00e0n v\u00e0 \u0111\u00e1ng tin c\u1eady. V\u00e0 l\u1eddi n\u00f3i c\u1ee7a h\u1ecd kh\u00f4ng ng\u1eebng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 .<\/span>
      \nNh\u01b0 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Twitter, h\u00e3y quan t\u00e2m phong th\u00e1i c\u00e1 th\u1ec3 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng s\u1ef1 vui nh\u1ed9n khi th\u00f4ng tin v\u1ec1 khu v\u1ef1c trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y. \u0110\u1ed3ng th\u1eddi trong tweet, h\u1ecd c\u0169ng c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd mang \u0111\u1ebfn cho ng\u01b0\u1eddi mua c\u1ee7a m\u00ecnh – b\u1ea3o v\u1ec7 nh\u1eefng \u1ed5 c\u1eafm \u0111i\u1ec7n tr\u00ean m\u1ed7i chuy\u1ebfn bay .<\/span><\/p>\n

      B\u01b0\u1edbc 7: X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

      Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y n\u00f3i v\u1edbi ng\u01b0\u1eddi mua ng\u1eafn g\u1ecdn b\u1ea1n l\u00e0 ai. S\u1eed d\u1ee5ng l\u1eddi n\u00f3i kinh doanh b\u1ea1n \u0111\u00e3 ch\u1ecdn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n .<\/span>
      \nTh\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c link ng\u1eb7t ngh\u00e8o v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i trong 1-2 c\u00e2u, mang \u0111\u1ebfn nh\u1eefng th\u00f4ng tin :<\/span><\/p>\n

      – B\u1ea1n l\u00e0 ai<\/span>
      \n– B\u1ea1n ph\u00e2n ph\u1ed1i c\u00e1i g\u00ec<\/span>
      \n– T\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi n\u00ean ch\u0103m s\u00f3c<\/span><\/p>\n

      Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1eddi c\u01a1 \u0111\u1ec3 ti\u1ebfp x\u00fac \u1edf m\u1ee9c \u0111\u1ed9 con ng\u01b0\u1eddi, t\u1ea1o li\u00ean k\u1ebft c\u1ea3m h\u1ee9ng tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb d\u1ec5 hi\u1ec3u \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u1ea3m h\u1ee9ng c\u1ee7a ng\u01b0\u1eddi mua. H\u00e3y khi\u1ebfn n\u00f3 \u0111\u01a1n thu\u1ea7n v\u00e0 r\u00f5 r\u00e0ng .<\/span>
      \nQuan tr\u1ecdng nh\u1ea5t : khi t\u1ea1o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y cho ng\u01b0\u1eddi mua bi\u1ebft m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng so v\u1edbi h\u1ecd .<\/span>
      \nV\u00ed d\u1ee5 v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u : Gi\u00e0y TOMS<\/span>
      \nTOMS Shoes \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn t\u1eeb h\u1ed9i \u0111\u1ed3ng v\u00e0 nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n

      <\/span><\/p>\n

      H\u1ecd x\u00e3 \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u00f4ng \u0111i\u1ec7p tr\u00ean website c\u1ee7a h\u1ecd : \u201c N\u00e2ng cao \u0111\u1eddi s\u1ed1ng. V\u1edbi m\u1ed7i m\u1eabu s\u1ea3n ph\u1ea9m b\u1ea1n mua, TOMS s\u1ebd gi\u00fap m\u1ed9t ng\u01b0\u1eddi c\u1ea7n n\u00f3. M\u1ed9t \u0111\u1ed5i m\u1ed9t \u201d .<\/span><\/p>\n

      B\u01b0\u1edbc 8: \u0110\u1ec3 c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u t\u1ecfa s\u00e1ng<\/strong><\/span><\/h3>\n

      Kh\u00e1ch h\u00e0ng kh\u00f4ng t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng ty di\u1ec7n m\u1ea1o kh\u00e1c ch\u1ec9 \u0111\u1ec3 cung \u1ee9ng nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 \u0111\u00e3 c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u ng\u01b0\u1eddi mua \u0111ang t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t th\u01b0\u1edfng th\u1ee9c t\u01b0\u01a1ng th\u00edch v\u1edbi nhu y\u1ebfu, \u0111\u01b0\u1ee3c t\u01b0\u01a1ng h\u1ed7 b\u1edfi s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u00e1 th\u1ec3 th\u1ef1c s\u1ef1 .<\/span><\/p>\n

      <\/span><\/p>\n

      \u1ea2nh : Straight Marketing<\/span><\/p>\n

      B\u1ea1n \u0111ang t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1ea1 ? H\u00e3y c\u00e1 th\u1ec3 h\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1eef v\u1eefng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u tr\u00ean t\u1ed5ng th\u1ec3 nh\u1eefng ch\u1ea1m. N\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01a1n thu\u1ea7n nh\u01b0 :<\/span><\/p>\n

        \n
      • M\u1ed9t gi\u1ecdng n\u00f3i \u0111\u00e0m tho\u1ea1i trong giao ti\u1ebfp<\/span><\/li>\n
      • Chia s\u1ebb n\u1ed9i dung h\u1eadu tr\u01b0\u1eddng<\/span><\/li>\n
      • K\u1ec3 chuy\u1ec7n v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/span><\/li>\n
      • M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch k\u1ef3 th\u00fa<\/span><\/li>\n<\/ul>\n

        B\u01b0\u1edbc 9: T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n

        B\u1ea1n \u0111\u1eebng qu\u00ean, quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng khi n\u00e0o d\u1eebng l\u1ea1i .<\/span>
        \nTh\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 ph\u1ea3n \u00e1nh trong m\u1ecdi th\u1ee9 m\u00e0 ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ( nh\u00ecn, \u0111\u1ecdc v\u00e0 nghe th\u1ea5y ) .<\/span><\/p>\n

        H\u00e3y \u0111\u1ec3 t\u00f4i l\u00fd gi\u1ea3i .<\/span>
        \nN\u1ebfu m\u1ed9t ng\u01b0\u1eddi mua b\u01b0\u1edbc v\u00e0o v\u0103n ph\u00f2ng \/ shop c\u1ee7a b\u1ea1n th\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u1ea3 trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean v\u00e0 v\u1edbi nh\u1eefng t\u01b0\u01a1ng t\u00e1c c\u00e1 th\u1ec3. Nh\u1eefng gi\u00e1 tr\u1ecb h\u1eefu h\u00ecnh, t\u1eeb danh thi\u1ebfp \u0111\u1ebfn qu\u1ea3ng c\u00e1o, v\u1ecf h\u1ed9p v\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m, \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c d\u00e1n logo c\u1ee7a b\u1ea1n .<\/span>
        \nTr\u00ean b\u1ea5t k\u1ec3 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o, h\u00e3y b\u1ea3o v\u1ec7 r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u00ecn gi\u1ed1ng nhau \u1edf m\u1ecdi n\u01a1i. S\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn phong th\u00e1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi th\u1ecb gi\u00e1c v\u1ec1 : s\u1eafc t\u1ed1, s\u1eed d\u1ee5ng logo, font ch\u1eef, nhi\u1ebfp \u1ea3nh \u2026<\/span>
        \n\u0110\u1ed3ng th\u1eddi, website c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Khi b\u1ea1n phong c\u00e1ch thi\u1ebft k\u1ebf website c\u1ee7a m\u00ecnh h\u00e3y t\u00edch h\u1ee3p gi\u1ecdng n\u00f3i, th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n v\u00e0o n\u1ed9i dung .<\/span><\/p>\n

        V\u00e0 \u0111\u1eebng qu\u00ean video ! YouTube, Facebook Video v\u00e0 Facebook Live, Snapchat v\u00e0 Instagram Stories l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng n\u1ec1n t\u1ea3ng c\u1ea7n ph\u1ea3i th\u1ef1c thi n\u1ed9i dung c\u00f3 s\u1ef1 t\u00edch h\u1ee3p gi\u1eefa gi\u1ecdng n\u00f3i v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1ea1 c\u1ee7a b\u1ea1n .<\/span>
        \nV\u00ed d\u1ee5 v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u : Warby Parker<\/span><\/p>\n

        Warby Parker \u0111\u00e3 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng nhanh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1ea1 v\u00e0 t\u1ed1t nh\u1ea5t trong c\u00f9ng ph\u00e2n kh\u00fac. Tr\u1ea3i nghi\u1ec7m d\u00f9ng th\u1eed lo\u1ea1i s\u1ea3n ph\u1ea9m ph\u00e1t minh s\u00e1ng t\u1ea1o t\u1ea1i nh\u00e0, thi\u00ean nhi\u00ean v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh b\u00e1n l\u1ebb v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb n\u1ed9i dung s\u1ed1 c\u1ee7a h\u1ecd tr\u1ecdn v\u1eb9n t\u01b0\u01a1ng th\u00edch v\u1edbi phong th\u00e1i s\u1ed1ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng .<\/span><\/p>\n

        <\/span><\/p>\n

        B\u01b0\u1edbc 10:\u00a0Th\u1ed1ng nh\u1ea5t trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u <\/strong><\/span><\/h3>\n

        Tr\u1eeb khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng \u0111\u1ed5i kh\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh th\u1ee9 g\u00ec \u0111\u00f3 hi\u1ec7u su\u1ea5t cao h\u01a1n d\u1ef1a tr\u00ean ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 th\u1ed1ng k\u00ea, t\u00ednh \u0111\u1ed3ng \u0111i\u1ec7u l\u00e0 ch\u00eca kh\u00f3a .<\/span>
        \nKhi b\u1ea1n \u0111\u00e3 ch\u1ecdn l\u1eddi n\u00f3i th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y s\u1eed d\u1ee5ng n\u00f3 cho m\u1ecdi ph\u1ea7n n\u1ed9i dung b\u1ea1n t\u1ea1o ra. ( Xem b\u01b0\u1edbc 6 )<\/span><\/p>\n

        X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e2u c\u00f3 gi\u00e1 tr\u1ecb g\u00ec n\u1ebfu n\u00f3 kh\u00f4ng \u0111\u1ed3ng \u0111i\u1ec7u. \u0110\u1eebng li\u00ean t\u1ee5c \u0111\u1ed5i kh\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. S\u1ef1 kh\u00f4ng \u0111\u1ed3ng \u0111i\u1ec7u s\u1ebd g\u00e2y nh\u1ea7m l\u1eabn cho ng\u01b0\u1eddi mua, v\u00e0 khi\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00f3 kh\u0103n v\u1ea5t v\u1ea3 h\u01a1n .<\/span>
        \nV\u00ed d\u1ee5 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u : Starbucks<\/span><\/p>\n

        Starbucks l\u00e0 nh\u00e0 kinh doanh nh\u1ecf cafe s\u1ed1 1 qu\u1ed1c t\u1ebf v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd lu\u00f4n h\u1ee9a h\u1eb9n s\u1ebd mang m\u1ecdi ng\u01b0\u1eddi l\u1ea1i g\u1ea7n nhau h\u01a1n .<\/span>
        \nS\u1ee9 m\u1ec7nh c\u1ee7a Starbucks l\u00e0 : \u201c \u0110\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng t\u00e2m h\u1ed3n con ng\u01b0\u1eddi – m\u1ed9t ng\u01b0\u1eddi, m\u1ed9t c\u1ed1c cafe v\u00e0 m\u1ed9t t\u00ecnh h\u00e0ng x\u00f3m v\u00e0o m\u1ed9t th\u1eddi gian \u201d .<\/span><\/p>\n

        <\/span><\/p>\n

        \u0110\u00f3 l\u00e0 nguy\u00ean do t\u1ea1i sao \u1edf m\u1ecdi shop Starbucks, b\u1ea1n s\u1ebd th\u1ea5y Wi-Fi kh\u00f4ng t\u00ednh ti\u1ec1n, nh\u1eefng chi\u1ebfc b\u00e0n l\u1edbn v\u00e0 ti\u1ebfng nh\u1ea1c \u00eam d\u1ecbu \u0111\u1ee7 \u0111\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi kh\u00e1c thu\u1eadn ti\u1ec7n. \u0110\u1eb7c bi\u1ec7t, Starbucks lu\u00f4n vi\u1ebft t\u00ean c\u1ee7a b\u1ea1n tr\u00ean c\u1ed1c cafe \u0111\u1ec3 t\u0103ng th\u00eam \u0111i\u1ec3m ch\u1ea1m c\u00e1 th\u1ec3 .<\/span>
        \nNgay c\u1ea3 khi bi\u1ebfn h\u00f3a logo v\u00e0o n\u0103m 2011 ( x\u00f3a t\u00ean c\u00f4ng ty ! ), nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Starbucks v\u1eabn can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd. Khi b\u1ea1n nh\u00ecn th\u1ea5y logo n\u00e0ng ti\u00ean c\u00e1 m\u00e0u xanh l\u00e1 c\u00e2y \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a, ch\u1eafc nh\u01b0 \u0111inh b\u1ea1n s\u1ebd ngh\u0129 ngay t\u1edbi Starbucks .<\/span><\/p>\n

        B\u01b0\u1edbc 11: H\u00e3y l\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 l\u1edbn m\u1ea1nh m\u1ebd nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u <\/strong><\/span><\/h3>\n

        Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, ch\u00ednh b\u1ea1n ( v\u00e0 nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi c\u1ee7a b\u1ea1n ) l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp th\u1ecb, ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u tho\u00e1ng r\u1ed9ng .<\/span>
        \nKh\u00f4ng ai hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n b\u1ea1n. Khi tuy\u1ec3n nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi, h\u00e3y b\u1ea3o v\u1ec7 r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi t\u01b0\u01a1ng th\u00edch v\u1edbi v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng, thi\u00ean ch\u1ee9c, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty. Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 th\u1ec3 t\u01b0\u01a1ng th\u00edch v\u1edbi h\u00ecnh \u1ea3nh c\u00f4ng ty, gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u00f4ng ch\u1ec9 c\u00f3 v\u1eady khoanh v\u00f9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn t\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng .<\/span><\/p>\n

        V\u00e0 \u0111\u1eebng qu\u00ean trao cho ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi ch\u1ee7 c\u1ee7a b\u1ea1n m\u1ed9t l\u1eddi n\u00f3i. Khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u0103ng nh\u00ecn nh\u1eadn, ho\u1eb7c san s\u1ebb n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n .<\/span>
        \n* B\u00e0i vi\u1ebft l\u01b0\u1ee3c d\u1ecbch theo quan \u0111i\u1ec3m c\u00e1 th\u1ec3 c\u1ee7a Sonia Gregory<\/span>
        \nTheo Freshsparks<\/span><\/p>\n

        Xem th\u00eam: C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u1edbi 11 b\u01b0\u1edbc c\u0103n b\u1ea3n 2022<\/a><\/span><\/p>\n

        Ngu\u1ed3n: hp102group.com<\/span><\/p>\n<\/div>\n

        \n

        Source: https:\/\/migoda.vn<\/a> <\/span>
        \nCategory:         Kinh doanh Online<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Theo kh\u1ea3o s\u00e1t c\u1ee7a Nielson, 59 % ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch mua m\u1eabu s\u1ea3n ph\u1ea9m m\u1edbi t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c v\u1edbi h\u1ecd . Doanh nghi\u1ec7p nh\u1ecf kh\u00f3 ho\u00e0n…<\/p>\n","protected":false},"author":1,"featured_media":4620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[90],"tags":[37],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1487"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=1487"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/1487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4620"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=1487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=1487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=1487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}