{"id":1516,"date":"2022-03-18T15:22:10","date_gmt":"2022-03-18T15:22:10","guid":{"rendered":"https:\/\/migoda.vn\/kinh-doanh-online-can-chuan-bi-nhung-gi-1647616922"},"modified":"2023-04-20T12:20:43","modified_gmt":"2023-04-20T12:20:43","slug":"kinh-doanh-online-can-chuan-bi","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/kinh-doanh-online-can-chuan-bi\/","title":{"rendered":"Kh\u1edfi nghi\u1ec7p kinh doanh online c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec? | ATP Software"},"content":{"rendered":"
\n
\n

B\u1ea1n \u0111ang \u0111\u1ecdc: Kh\u1edfi nghi\u1ec7p kinh doanh online c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec? | ATP Software<\/a><\/span><\/p>\n<\/div>\n

B\u1ea1n c\u00f3 bi\u1ebft v\u00ec sao ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n h\u00e0ng online<\/strong> th\u1ea5t b\u1ea1i kh\u00f4ng? B\u1edfi v\u00ec h\u1ecd kh\u00f4ng chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p online. V\u1eady \u0111\u1ec3 b\u00e1n h\u00e0ng online b\u1ea1n s\u1ebd c\u1ea7n h\u1ecdc nh\u1eefng g\u00ec? T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p trong b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a ATP Software<\/strong><\/span><\/p>\n

11 th\u1ee9 c\u1ea7n chu\u1ea9n b\u1ecb \u0111\u1ec3 kh\u1edfi nghi\u1ec7p kinh doanh online<\/span><\/h2>\n

Ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 kinh doanh & qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n<\/span><\/h3>\n

\"Business<\/span><\/p>\n

Internet l\u00e0 ch\u00eca kh\u00f3a gi\u00fap cho b\u1ea5t k\u1ef3 ai c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u00e1n m\u1ed9t m\u1eabu s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 cho m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng b\u1ecb s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n v\u1ec1 \u0111\u1ecba l\u00fd. Tuy nhi\u00ean \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t r\u1ee7i ro \u0111\u00e1ng ti\u1ebfc v\u00ec kh\u00f4ng ph\u1ea3i c\u0169ng c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng v\u1ec1 kinh doanh \u0111\u1ec3 m\u1edf m\u00e0n b\u00e1n h\u00e0ng online tr\u00ean Internet. <\/span><\/p>\n

V\u00ec v\u1eady \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n online \u0111\u01b0\u1ee3c b\u1ea1n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 kinh doanh v\u00e0 qu\u1ea3n tr\u1ecb t\u00e0i l\u1ed9c ( n\u1ebfu kh\u00f4ng cu\u1ed1i th\u00e1ng b\u1ea1n s\u1ebd th\u1ea5y b\u1ea3ng t\u00e1c d\u1ee5ng kinh doanh r\u00f5 r\u00e0ng l\u00e0 c\u00f3 l\u1ec7ch gi\u00e1 v\u00e0 doanh thu nh\u01b0ng ti\u1ec1n n\u1eb1m \u1edf \u0111\u00e2u th\u00ec kh\u00f4ng bi\u1ebft ! ? )<\/span><\/p>\n

Ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1ed1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n th\u00e2n<\/span><\/h3>\n

Ch\u1eef P. ti\u00ean phong trong Marketing-Mix l\u00e0 Product ( m\u1eabu s\u1ea3n ph\u1ea9m ), \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong kinh doanh. B\u1ea1n ph\u1ea3i ch\u1ecdn m\u1eabu s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 t\u1ed1t, n\u1ebfu kh\u00f4ng t\u1ed1t nh\u1ea5t th\u1ecb tr\u01b0\u1eddng th\u00ec \u00edt ra ph\u1ea3i \u0111\u1ed9c l\u1ea1 v\u00e0 c\u00f3 nh\u1eefng d\u1ecbch v\u1ee5 k\u00e8m theo m\u00ea ho\u1eb7c .<\/span><\/p>\n

\u0110i\u1ec1u th\u1ee9 hai l\u00e0 m\u1eabu s\u1ea3n ph\u1ea9m ph\u1ea3i t\u01b0\u01a1ng th\u00edch v\u1edbi con ng\u01b0\u1eddi c\u1ee7a b\u1ea1n. S\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd \u0111\u01b0a b\u1ea1n \u0111i \u0111\u1ebfn \u0111\u00e2u ? Li\u1ec7u b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 g\u1eafn b\u00f3 v\u1edbi n\u00f3 m\u00e3i m\u00e3i ?<\/span>
\n\u0110\u1eeaNG B\u1ece QUA : Kinh nghi\u1ec7m kinh doanh doanh n\u00f4ng s\u1ea3n th\u1ef1c ph\u1ea9m online \u2013 T\u1ea1o s\u1ef1 \u0111\u1ed9c l\u1ea1<\/span><\/p>\n

Ph\u00e2n t\u00edch nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n

\"Kinh<\/span><\/p>\n

Theo quan \u0111i\u1ec3m Marketing c\u0169 th\u00ec khi kinh doanh b\u1ea1n c\u1ea7n ph\u1ea3i kh\u00e1m ph\u00e1 nhu y\u1ebfu th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc sau \u0111\u00f3 m\u1edbi t\u1ea1o ra m\u1eabu s\u1ea3n ph\u1ea9m cung \u1ee9ng nhu y\u1ebfu \u0111\u00f3. C\u00f2n theo quan \u0111i\u1ec3m Marketing v\u0103n minh th\u00ec y\u1ebfu t\u1ed1 kh\u00e1m ph\u00e1 nhu y\u1ebfu kh\u00f4ng c\u00f2n quan tr\u1ecdng n\u1eefa m\u00e0 Marketing t\u00e2n ti\u1ebfn c\u00f3 vai tr\u00f2 k\u00edch th\u00edch ( t\u1ea1o ra nhu y\u1ebfu v\u00e0 t\u1ef1 ph\u00e2n ph\u1ed1i n\u00f3 ) .<\/span><\/p>\n

\u0110\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch nhu y\u1ebfu th\u1ecb tr\u01b0\u1eddng, b\u1ea1n n\u00ean theo d\u00f5i nh\u1eefng s\u1ed1 li\u1ec7u b\u00e1o c\u00e1o gi\u1ea3i tr\u00ecnh c\u1ee7a T\u1ed5ng c\u1ee5c th\u1ed1ng k\u00ea N\u01b0\u1edbc Ta ho\u1eb7c nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai chuy\u00ean thu th\u1eadp d\u1eef li\u1ec7u th\u1ed1ng k\u00ea, \u2026 \u0111\u1ec3 kh\u00e1m ph\u00e1 \u0111\u1ed9 l\u1edbn th\u1ecb tr\u01b0\u1eddng .<\/span><\/p>\n

Ngo\u00e0i ra b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh nhu y\u1ebfu tr\u1ea3i qua nh\u1eefng c\u00f4ng c\u1ee5 \u1ee9ng d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 Google Keyword Planner, Google Trends, Google Search Box, Ahrefs, Facebook Audiences Insights, \u2026<\/span><\/p>\n

Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/h3>\n

T\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111ang l\u00e0m g\u00ec ? H\u1ecd c\u00f3 l\u1ee3i th\u1ebf v\u00e0 \u0111i\u1ec3m y\u1ebfu k\u00e9m g\u00ec v\u00e0 t\u1eeb \u0111\u00f3 b\u1ea1n \u0111\u1ec1 ra nh\u1eefng k\u1ebf ho\u1ea1ch c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u t\u01b0\u01a1ng th\u00edch .<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/h3>\n

\"target<\/span>
\nKeyword \u0111\u1ec3 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a nhi\u1ec1u tri\u1ec7u ph\u00fa \u0111\u00f4 la \u0111\u00f3 l\u00e0 h\u1ecd x\u00e1c l\u1eadp \u0111\u00fang m\u1ef1c ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng m\u00e0 h\u1ecd Giao h\u00e0ng ( Tham kh\u1ea3o s\u00e1ch B\u00ed M\u1eadt Dotcom, B\u00ed quy\u1ebft ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng c\u01a1 nghi\u1ec7p b\u1ea1c t\u1ef7, \u2026 ) .<\/span><\/p>\n

Vi\u1ec7c x\u00e1c l\u1eadp \u0111\u00fang \u0111\u1eafn ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch v\u00e0 chi ph\u00ed \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1eddi h\u1ea1n v\u00e0 c\u00f4ng s\u1ee9c c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m nom h\u1ecd .<\/span><\/p>\n

L\u1ef1a ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p<\/span><\/h3>\n

Sau khi \u0111\u00e3 x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c ch\u00e2n dung ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u00ecm ki\u1ebfm h\u1ecd tr\u00ean Internet .<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u tr\u00ean Internet?<\/strong><\/span><\/p>\n