{"id":1816,"date":"2022-03-22T10:34:56","date_gmt":"2022-03-22T10:34:56","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-website-ban-hang-truc-tuyen-1647945288"},"modified":"2023-04-22T11:50:30","modified_gmt":"2023-04-22T11:50:30","slug":"xay-dung-website-ban-hang-truc-tuyen-1647945288","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-website-ban-hang-truc-tuyen-1647945288\/","title":{"rendered":"THI\u1ebeT K\u1ebe WEBSITE B\u00c1N H\u00c0NG TR\u1ef0C TUY\u1ebeN: C\u1ea6N T\u00ccM HI\u1ec2U G\u00cc? | CO-WELL Asia"},"content":{"rendered":"
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Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 l\u00e0 b\u1ec7 ph\u00f3ng cho h\u00e0ng lo\u1ea1t nh\u1eefng ng\u00e0nh c\u00f4ng nghi\u1ec7p, trong \u0111\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i v\u1edbi s\u1ef1 n\u1edf r\u1ed9 c\u1ee7a h\u00ecnh th\u1ee9c kinh doanh th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn hay b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn. <\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n trong vi\u1ec7c kinh doanh th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng cu\u1ed9i ngu\u1ed3n, h\u1ea7u h\u1ebft nh\u1eefng c\u00e1 th\u1ec3, doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c tri\u1ec3n khai \u0111\u1ec1u chi\u1ebfm h\u1eefu cho m\u00ecnh m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u01b0 qua website, m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Zalo \u2026 V\u00ec v\u1eady, phong c\u00e1ch thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn g\u1ea7n nh\u01b0 l\u00e0 nhu y\u1ebfu c\u01a1 b\u1ea3n v\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng doanh thu cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng .<\/span><\/p>\n

Xem th\u00eam: 5 t\u00ednh n\u0103ng website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n c\u00f3<\/strong><\/span><\/p>\n

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    T\u1ea7m quan tr\u1ecdng c\u1ee7a thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n
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      T\u0103ng doanh thu<\/span><\/h3>\n<\/li>\n<\/ol>\n

      Vi\u1ec7c s\u1eed d\u1ee5ng website b\u00e1n h\u00e0ng gi\u00fap c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1ed5n \u0111\u1ecbnh l\u00e0m ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o nh\u01b0 Facebook Ads, Google Ads\u2026 Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ed1i \u01b0u t\u1eadp kh\u00e1ch h\u00e0ng, t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, gi\u00fap t\u0103ng doanh thu.<\/span><\/p>\n

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      B\u1ea1n \u0111ang \u0111\u1ecdc: THI\u1ebeT K\u1ebe WEBSITE B\u00c1N H\u00c0NG TR\u1ef0C TUY\u1ebeN: C\u1ea6N T\u00ccM HI\u1ec2U G\u00cc? | CO-WELL Asia<\/a><\/span><\/p>\n<\/div>\n

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        Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/span><\/h3>\n<\/li>\n<\/ol>\n

        Ch\u1ec9 c\u1ea7n m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch kh\u1edfi \u0111\u1ea7u cho vi\u1ec7c phong c\u00e1ch thi\u1ebft k\u1ebf \u2013 x\u00e2y d\u1ef1ng \u2013 duy tr\u00ec website, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1ea3m t\u1ea3i \u0111\u01b0\u1ee3c ph\u1ea7n ng\u00e2n s\u00e1ch l\u1edbn g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 cho thu\u00ea m\u1eb7t ph\u1eb3ng, qu\u1ea3ng c\u00e1o offline nh\u01b0 in banner, \u0111\u1eb7t m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u2026 \u0110\u1eb7c bi\u1ec7t l\u00e0 khi nhu y\u1ebfu shopping tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi mua ng\u00e0y c\u00e0ng t\u0103ng, th\u00ec vi\u1ec7c ti\u1ebfp c\u1eadn nhanh, thu\u1eadn ti\u1ec7n, thu\u1eadn ti\u1ec7n nh\u01b0 s\u1eed d\u1ee5ng website l\u00e0 v\u00f4 c\u00f9ng thi\u1ebft y\u1ebfu .<\/span><\/p>\n

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          N\u00e2ng c\u1ea5p h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n<\/li>\n<\/ol>\n

          S\u1edf h\u1eefu m\u1ed9t website c\u00f3 giao di\u1ec7n \u0111\u1eb9p m\u1eaft, thu\u1eadn ti\u1ec7n thao t\u00e1c v\u00e0 c\u00f3 t\u00edch h\u1ee3p thanh to\u00e1n giao d\u1ecbch, b\u1ea3o m\u1eadt th\u00f4ng tin th\u00f4ng tin, t\u01b0\u01a1ng h\u1ed7 ng\u01b0\u1eddi mua nhanh g\u1ecdn ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 l\u00f4i cu\u1ed1n v\u00e0 thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi mua, khi\u1ebfn h\u1ecd nh\u1edb \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 khuynh h\u01b0\u1edbng quay tr\u1edf l\u1ea1i mua m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p nh\u1eefng l\u1ea7n sau \u0111\u00f3 .<\/span><\/p>\n

          \"thi\u1ebft<\/span><\/p>\n

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            Th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y chi ti\u1ebft<\/span><\/h3>\n<\/li>\n<\/ol>\n

            M\u1ed9t website th\u01b0\u1eddng th\u00ec ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i v\u1eeba \u0111\u1ee7 h\u00ecnh \u1ea3nh, Chi ti\u00eau, t\u1eb7ng th\u00eam, v\u1eadt li\u1ec7u \u2026 khi\u1ebfn ng\u01b0\u1eddi mua t\u00ecm hi\u1ec3u th\u00eam m\u1ed9t c\u00e1ch tr\u1ef1c quan nh\u1ea5t. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 website b\u00e1n h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c cho ph\u00e9p ng\u01b0\u1eddi mua thao t\u00e1c mua h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 thanh to\u00e1n giao d\u1ecbch ngay t\u1ea1i th\u1eddi gian t\u00ecm hi\u1ec3u th\u00eam n\u00e0y, gi\u00fap t\u0103ng l\u1ec7ch gi\u00e1 b\u00e1n h\u00e0ng \u2013 \u0111\u00e2y l\u00e0 \u0111i\u1ec3m \u0111\u1ed9c l\u1ea1 gi\u1eefa website th\u01b0\u1eddng th\u00ec v\u00e0 website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn .<\/span><\/p>\n

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              D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng 24\/7<\/span><\/h3>\n<\/li>\n<\/ol>\n

              M\u1ed9t website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c cho ph\u00e9p ng\u01b0\u1eddi mua h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 xem lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1eb7t h\u00e0ng t\u1ea1i b\u1ea5t k\u1ec3 th\u1eddi gian n\u00e0o, \u0111\u1ed3ng th\u1eddi c\u0169ng khi\u1ebfn ng\u01b0\u1eddi b\u00e1n h\u00e0ng nhanh g\u1ecdn t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi mua \u0111\u1ec3 t\u01b0 v\u1ea5n, ti\u1ebfp th\u1ecb v\u00e0 th\u1ef1c thi quy tr\u00ecnh ch\u1ed1t \u0111\u01a1n .<\/span><\/p>\n

              II. C\u00e1c t\u00ednh n\u0103ng c\u1ea7n c\u00f3 khi thi\u1ebft k\u1ebf <\/strong>website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/strong><\/span><\/h2>\n

              M\u1ed9t website b\u00e1n h\u00e0ng cung \u1ee9ng \u0111\u00fang nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi mua, t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t cao kinh doanh th\u01b0\u01a1ng m\u1ea1i v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p v\u00e0 l\u00f4i k\u00e9o, l\u00f4i cu\u1ed1n \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi mua c\u00f3 nhu y\u1ebfu kh\u1eafc nghi\u1ec7t nh\u1ea5t c\u1ea7n c\u00f3 t\u00ednh n\u0103ng ph\u00e2n ph\u1ed1i nh\u1eefng ti\u00eau chu\u1ea9n d\u01b0\u1edbi \u0111\u00e2y :<\/span><\/p>\n

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                Giao di\u1ec7n b\u1eaft m\u1eaft, chuy\u00ean nghi\u1ec7p<\/span><\/h3>\n<\/li>\n<\/ol>\n

                Thi\u1ebft k\u1ebf giao di\u1ec7n l\u00f4i cu\u1ed1n ng\u01b0\u1eddi nh\u00ecn c\u1ea7n c\u00f3 b\u1ed1 c\u1ee5c t\u1ed5ng quan r\u00f5 r\u00e0ng, h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng, ph\u00e2n chia s\u1eafc t\u1ed1 h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd v\u00e0 b\u1ed9c l\u1ed9 \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh, \u0111\u1eadm ch\u1ea5t ng\u1ea7u c\u1ee7a doanh nghi\u1ec7p. Ngo\u00e0i ra, nh\u1eefng th\u00f4ng tin v\u1ec1 khuy\u1ebfn m\u00e3i th\u00eam, gi\u1ea3m gi\u00e1, chi\u1ebfn d\u1ecbch v.v c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt v\u00e0 hi\u1ec3n th\u1ecb \u1edf v\u1ecb tr\u00ed d\u1ec5 th\u1ea5y nh\u1ea5t. <\/span><\/p>\n

                \u0110\u1ec3 t\u1ea1o ra m\u1ed9t website th\u00edch m\u1eaft, v\u1eeba b\u1ed9c l\u1ed9 \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch c\u1ee7a doanh nghi\u1ec7p l\u1ea1i b\u1ea3o v\u1ec7 SEO th\u00ec c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng template c\u00f3 s\u1eb5n m\u00e0 n\u00ean chi\u1ebfm h\u1eefu giao di\u1ec7n \u0111\u01b0\u1ee3c \u201c phong c\u00e1ch thi\u1ebft k\u1ebf ri\u00eang \u201d d\u1ef1a tr\u00ean nhu y\u1ebfu c\u1ee7a ch\u1ee7 doanh nghi\u1ec7p ph\u1ed1i h\u1ee3p c\u00f9ng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a \u0111\u1ed9i ng\u0169 t\u0103ng tr\u01b0\u1edfng .<\/span><\/p>\n

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                  Th\u00f4ng tin s\u1ea3n ph\u1ea9m chi ti\u1ebft, \u0111\u1ea7y \u0111\u1ee7<\/span><\/h3>\n<\/li>\n<\/ol>\n

                  C\u00e1c trang lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd, ph\u00e2n lo\u1ea1i r\u00f5 r\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi mua d\u1ec5 ti\u1ebfp c\u1eadn nh\u01b0 \u201c S\u1ea3n ph\u1ea9m h\u00fat kh\u00e1ch \u201d, \u201c S\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1 nhi\u1ec1u \u201d \u2026 Kh\u00f4ng ch\u1ec9 v\u1eady, m\u1ed7i trang lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ea7n b\u1ea3o v\u1ec7 \u0111\u1ee7 nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 :<\/span><\/p>\n