{"id":2069,"date":"2022-03-26T09:24:01","date_gmt":"2022-03-26T09:24:01","guid":{"rendered":"https:\/\/migoda.vn\/content-marketing-cua-kfc-1648286637"},"modified":"2023-04-23T03:03:21","modified_gmt":"2023-04-23T03:03:21","slug":"content-marketing-cua-kfc-1648286637","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/content-marketing-cua-kfc-1648286637\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">K\u1ec3 t\u1eeb khi b\u00ecnh th\u01b0\u1eddng h\u00f3a quan h\u1ec7 gi\u1eefa Vi\u1ec7t Nam v\u00e0 Hoa K\u1ef3 v\u00e0o n\u0103m 1995 th\u00ec KFC l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean d\u00e1m m\u1ea1nh d\u1ea1n \u0111\u1eb7t ch\u00e2n v\u00e0o Vi\u1ec7t Nam. S\u1ef1 m\u1ea1o hi\u1ec3m \u0111\u00f3 \u0111\u01b0\u1ee3c coi nh\u01b0 l\u00e0 \u201c\u0111\u01b0\u1ee3c \u0103n c\u1ea3 ng\u00e3 v\u1ec1 kh\u00f4ng\u201d v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y s\u1ef1 m\u1edbi m\u1ebb nh\u01b0 Vi\u1ec7t Nam. Th\u1ebf nh\u01b0ng nh\u1eefng g\u00ec KFC \u0111\u1ea1t l\u1ea1i \u0111\u01b0\u1ee3c l\u1ea1i \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9 so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 do c\u00e1c quy tr\u00ecnh <strong>chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a KFC<\/strong> \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang \u0111\u1eafn theo h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.\u00a0 H\u00e3y c\u00f9ng xem <strong>chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a KFC <\/strong>c\u00f3 \u0111i\u1ec1u g\u00ec th\u00fa v\u1ecb m\u00e0 khi\u1ebfn KFC \u0111\u01b0\u1ee3c coi l\u00e0 \u201cch\u1ecb \u0111\u1ea1i\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh du nh\u1eadp v\u00e0o Vi\u1ec7t Nam.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketingai.vn\/wp-content\/uploads\/2018\/10\/485.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC - \u0110i \u0111\u1ebfn \u0111\u00e2u &quot;b\u1ea3n \u0111\u1ecba h\u00f3a&quot; \u0111\u1ebfn \u0111\u00f3\" \/><\/p>\n<h2 id=\"ftoc-heading-1\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC: S\u1ef1 du nh\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">KFC ( Kentucky Fried Chicken ) l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ti\u00ean phong b\u1edfi \u0110\u1ea1i U\u00fd Harland Sanders \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 ship h\u00e0ng cho m\u1ee5c ti\u00eau m\u01b0u sinh c\u1ee7a b\u1ea3n th\u00e2n \u00f4ng, sau \u0111\u00f3 t\u0103ng tr\u01b0\u1edfng v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng ship h\u00e0ng th\u1ee9c anh nhanh l\u1edbn nh\u1ea5t nh\u00ec qu\u1ed1c t\u1ebf. V\u1edbi h\u01a1n 1 t\u1ef7 b\u1eefa \u0103n t\u1ed1i KFC ship h\u00e0ng t\u1ea1i h\u01a1n 80 v\u01b0\u01a1ng qu\u1ed1c kh\u00e1c nhau. Hi\u1ec7n nay KFC c\u00f3 h\u01a1n 20 ngh\u00ecn nh\u00e0 h\u00e0ng qu\u00e1n \u0103n t\u1ea1i 109 v\u01b0\u01a1ng qu\u1ed1c v\u00e0 v\u00f9ng ch\u1ee7 quy\u1ec1n l\u00e3nh th\u1ed5 tr\u00ean to\u00e0n qu\u1ed1c t\u1ebf. KFC n\u1ed5i ti\u1ebfng v\u1edbi m\u00f3n g\u00e0 r\u00e1n tr\u1ee9 danh truy\u1ec1n th\u1ed1ng cu\u1ed9i ngu\u1ed3n \u201d Original Recipe \u201d, \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi 11 lo\u1ea1i th\u1ea3o m\u1ed9c v\u00e0 gia v\u1ecb kh\u00e1c nhau. H\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c l\u1ea1 v\u00e0 phong th\u00e1i ship h\u00e0ng th\u00e2n thi\u1ec7n, h\u1ebft l\u00f2ng v\u00ec ng\u01b0\u1eddi mua v\u00e0 b\u1ea7u kh\u00f4ng kh\u00ed n\u1ed3ng nhi\u1ec7t, \u1ea5m c\u00fang t\u1ea1i nh\u1eefng nh\u00e0 h\u00e0ng qu\u00e1n \u0103n l\u00e0 ch\u00eca kh\u00f3a m\u1edf c\u00e1nh c\u1eeda th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a KFC t\u1ea1i N\u01b0\u1edbc Ta .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Marketing Mix KFC \u2013 Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (Ngu\u1ed3n: The Drum)<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">B\u1ea1n \u0111ang \u0111\u1ecdc: <a title=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3\" href=\"https:\/\/migoda.vn\/content-marketing-cua-kfc-1648286637\" target=\"_blank\" rel=\"bookmark noopener\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">N\u0103m 1997 l\u01b0u l\u1ea1i b\u01b0\u1edbc \u0111\u1eb7t ch\u00e2n v\u00e0 s\u1ef1 kh\u1edfi \u0111\u1ea7u \u201c \u0111\u1ebf ch\u1ebf \u201d KFC t\u1ea1i N\u01b0\u1edbc Ta v\u1edbi th\u1ef1c \u0111\u01a1n \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa phong ph\u00fa. H\u00e3y c\u00f9ng xem nh\u1eefng c\u1ed9t m\u1ed1c t\u0103ng tr\u01b0\u1edfng v\u00e0 lan r\u1ed9ng ra shop c\u1ee7a KFC t\u1ea1i th\u1ecb tr\u01b0\u1eddng 90 tri\u1ec7u d\u00e2n :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Th\u00e1ng 12\/1997 : M\u1edf c\u1eeda h\u00e0ng ti\u00ean phong t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/span><\/li>\n<li><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Th\u00e1ng 12\/1998 : M\u1edf c\u1eeda h\u00e0ng t\u1ea1i \u0110\u1ed3ng Nai<\/span><\/li>\n<li><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Th\u00e1ng 6\/2006 : M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ra Th\u1ee7 \u0111\u00f4 TP. H\u00e0 N\u1ed9i<\/span><\/li>\n<li><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Th\u00e1ng 5\/2008 : Ti\u1ebfn c\u00f4ng ra mi\u1ec1n trung \u0111\u01a1n c\u1eed l\u00e0 th\u00e0nh ph\u1ed1 Hu\u1ebf<\/span><\/li>\n<li><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">N\u0103m 2011 : M\u1edf h\u00e0ng lo\u1ea1t nh\u1eefng shop KFC t\u1ea1i : Nha Trang, Long Xuy\u00ean, Quy Nh\u01a1n, Phan Thi\u1ebft, Th\u00e0nh Ph\u1ed1 H\u1ea3i D\u01b0\u01a1ng<\/span><\/li>\n<li><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">N\u0103m 2013 : M\u1edf t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i l\u00e0 th\u00e0nh ph\u1ed1 H\u1ea1 Long<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1edf r\u1ed9ng nh\u01b0 v\u1eady \u0111\u1ebfn ng\u00e0y nay KFC c\u00f3 h\u01a1n 140 c\u1eeda h\u00e0ng t\u1ea1i 19 t\u1ec9nh\/ th\u00e0nh ph\u1ed1 l\u1edbn tr\u00ean c\u1ea3 n\u01b0\u1edbc, s\u1eed d\u1ee5ng h\u01a1n 3000 nh\u00e2n l\u1ef1c \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cho h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi t\u1ea1i Vi\u1ec7t Nam. Ph\u1ea3i m\u1ea5t 10 n\u0103m ch\u1ecbu l\u1ed7 v\u00e0 h\u00e0nh tr\u00ecnh b\u1ec1n b\u1ec9 th\u00ec KFC m\u1edbi tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam, v\u1eady con \u0111\u01b0\u1eddng m\u00e0 h\u00e3ng \u0111\u00e3 ch\u1ecdn l\u00e0 g\u00ec v\u00e0 <strong>chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC<\/strong> \u0111\u00e3 \u0111em \u0111\u1ebfn cho h\u00e3ng nh\u1eefng th\u00e0nh t\u1ef1u ra sao?<\/span><\/p>\n<blockquote><p><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><strong>&gt;&gt; Xem th\u00eam: S\u1ef1 th\u1eadt \u0111\u1eb1ng sau c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a KFC<\/strong><\/span><\/p><\/blockquote>\n<h2 id=\"ftoc-heading-2\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a KFC: \u201cB\u1ea3n \u0111\u1ecba h\u00f3a\u201d th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">C\u00f3 th\u1ec3 n\u00f3i, <strong>chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a KFC<\/strong> \u0111\u01b0\u1ee3c coi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c 4P c\u1ee7a KFC trong marketing mix. H\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng \u201c\u0111\u1ecba ph\u01b0\u01a1ng ho\u00e1\u201d \u0111\u1ec3 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi Vi\u1ec7t. C\u00f9ng xem t\u1ed5ng quan v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a c\u1ee7a KFC nh\u00e9.<\/span><\/p>\n<h3 id=\"ftoc-heading-3\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a KFC (Product) \u2013 \u0110\u00f4ng T\u00e2y k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">S\u1ea3n ph\u1ea9m c\u1ee7a KFC n\u1ed5i ti\u1ebfng l\u00e0 th\u01a1m ngon v\u00e0 m\u00ea ho\u1eb7c v\u1edbi to\u00e0n b\u1ed9 m\u1ecdi ng\u01b0\u1eddi. Nh\u1eafc t\u1edbi k\u1ebf ho\u1ea1ch lo\u1ea1i s\u1ea3n ph\u1ea9m trong t\u1ed5ng th\u1ec3 v\u00e0 to\u00e0n di\u1ec7n k\u1ebf ho\u1ea1ch Marketing Mix c\u1ee7a KFC ph\u1ea3i k\u1ec3 \u0111\u1ebfn s\u1ef1 tr\u1ed9n l\u1eabn 30 ph\u01b0\u01a1ng ph\u00e1p t\u1ea9m \u01b0\u1edbp gia v\u1ecb \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng t\u1eeb 11 lo\u1ea1i m\u00f9i v\u1ecb th\u1ea3o m\u1ed9c. KFC \u0111em \u0111\u1ebfn N\u01b0\u1edbc Ta nh\u1eefng s\u1ef1 nguy\u00ean b\u1ea3n nh\u1ea5t t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p ch\u01b0a t\u1eebng c\u00f3 t\u1ea1i N\u01b0\u1edbc Ta l\u00fac b\u1ea5y gi\u1edd .<\/span><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">N\u1ebfu n\u00f3i t\u1edbi <strong>chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a KFC<\/strong> gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc nh\u01b0 ng\u00e0y h\u00f4m nay ph\u1ea3i k\u1ec3 \u0111\u1ebfn \u0111\u1ea7u ti\u00ean l\u00e0 s\u1ea3n ph\u1ea9m v\u00f4 c\u00f9ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a h\u00e3ng. KFC kh\u00f4ng ng\u1eebng t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 c\u00f2n \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u1edf m\u1ed7i th\u1ecb tr\u01b0\u1eddng m\u00e0 h\u00e3ng \u0111\u1eb7t ch\u00e2n \u0111\u1ebfn. B\u00ean c\u1ea1nh nh\u1eefng m\u00f3n \u0103n truy\u1ec1n th\u1ed1ng nh\u01b0 g\u00e0 r\u00e1n, Hamberger, KFC c\u00f2n ph\u00e1t tri\u1ec3n th\u00eam nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m nh\u01b0 C\u01a1m g\u00e0, b\u1eafp c\u1ea3i tr\u1ed9n, b\u00e1nh m\u00ec m\u1ec1m, burger t\u00f4m\u2026 d\u00e0nh cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng kh\u00e1c. T\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 h\u00e3ng t\u1eadp trung ph\u00e1t tri\u1ec3n v\u00e0o c\u01a1m g\u00e0. V\u00cc \u0111\u00e2y l\u00e0 m\u1ed9t m\u00f3n v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t Nam r\u1ea5t quen thu\u1ed9c v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau ch\u00ed \u201cnhanh-g\u1ecdn-l\u1eb9\u201d v\u1edbi 1 b\u1eefa \u0103n nhanh m\u00e0 \u0111\u1ea7y \u0111\u1ee7 dinh d\u01b0\u1ee1ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Th\u00eam v\u00e0o \u0111\u00f3 v\u1edbi m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a KFC, h\u00e3ng c\u0169ng \u0111\u1ed5i kh\u00e1c kh\u1ea9u v\u1ecb, k\u00edch c\u1ee1, m\u1eabu m\u00e3 cho t\u01b0\u01a1ng th\u00edch v\u1edbi si\u00eau th\u1ecb nh\u00e0 h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng N\u01b0\u1edbc Ta. Nhi\u1ec1u n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, nh\u1eefng m\u00f3n \u0103n t\u01b0\u01a1ng th\u00edch v\u1edbi kh\u1ea9u v\u1ecb c\u1ee7a ng\u01b0\u1eddi N\u01b0\u1edbc Ta \u0111\u01b0\u1ee3c h\u00e3ng t\u0103ng tr\u01b0\u1edfng th\u00eam nh\u01b0 : ch\u00e1o g\u00e0, g\u00e0 quay Flava Roast, b\u00e1nh tr\u1ee9ng Egg Tart \u2026 C\u00f9ng v\u1edbi vi\u1ec7c t\u0103ng tr\u01b0\u1edfng lo\u1ea1i s\u1ea3n ph\u1ea9m th\u00ec h\u00e3ng c\u0169ng t\u1eadp trung chuy\u00ean s\u00e2u b\u1ea3o v\u1ec7 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u00ecnh sao cho b\u1ea3o v\u1ec7 nh\u1ea5t, v\u1edbi nh\u1eefng quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 m\u00e0 d\u1ecbch c\u00fam G\u00e0 \u0111ang ho\u00e0nh h\u00e0nh th\u00ec h\u00e3ng \u201c cam k\u1ebft r\u00e0ng bu\u1ed9c \u201d v\u1edbi ng\u01b0\u1eddi mua v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng m\u1eabu s\u1ea3n ph\u1ea9m do m\u00ecnh ph\u00e2n ph\u1ed1i ra t\u1ea1o ni\u1ec1m tin v\u1eefng ch\u00e3i v\u1edbi ng\u01b0\u1eddi mua. Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf lo\u1ea1i s\u1ea3n ph\u1ea9m l\u00e0 g\u00e0 r\u00e1n m\u00e0 song song v\u1edbi \u0111\u00f3 l\u00e0 d\u1ecbch v\u1ee5 KFC cung \u1ee9ng cho ng\u01b0\u1eddi mua s\u1ef1 t\u1ef1 do nh\u1ea5t, c\u00f9ng v\u1edbi \u0111\u00f3 ch\u1ee7 tr\u01b0\u01a1ng th\u1ebb VIP t\u1edbi ng\u01b0\u1eddi mua cho m\u1ed7i l\u1ea7n mua h\u00e0ng \u0111\u01b0\u1ee3c chi\u1ebft kh\u1ea5u 10 %. Nh\u1eefng \u0111i\u1ec1u n\u00f3i tr\u00ean cho th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua v\u1edbi nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 KFC t\u1ea1o ra v\u1edbi d\u00e2n c\u01b0 N\u01b0\u1edbc Ta .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Chi\u1ebfn l\u01b0\u1ee3c marketing 7 p c\u1ee7a kfc \u2013 \u0110\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi mua c\u1ee7a KFC N\u01b0\u1edbc Ta nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1eb7ng th\u00eam ( Ngu\u1ed3n : diadiemanuong )<\/span><\/p>\n<h3 id=\"ftoc-heading-4\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a KFC (<\/strong><strong>Price) \u2013 T\u1ed1i gi\u1ea3n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi chi ti\u00eau ng\u01b0\u1eddi Vi\u1ec7t<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">\u0110\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ef1c \u0111\u01a1n \u0111a d\u1ea1ng ch\u1ee7ng lo\u1ea1i, nhi\u1ec1u l\u1ef1a ch\u1ecdn cho ng\u01b0\u1eddi mua, k\u1ebf ho\u1ea1ch Marketing Mix c\u1ee7a KFC c\u00f2n cung \u1ee9ng m\u1ee9c gi\u00e1 kh\u00e1c nhau \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn. Trong nh\u1eefng ng\u00e0y ti\u00ean phong gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng N\u01b0\u1edbc Ta khi m\u00e0 ng\u01b0\u1eddi d\u00e2n v\u1eabn c\u00f2n l\u1ea1 l\u1eabm v\u1edbi \u0111\u1ed3 \u0103n nhanh c\u00f9ng m\u00f9i v\u1ecb r\u1ea5t \u201c T\u00e2y \u201d, KFC v\u1eadn d\u1ee5ng k\u1ebf ho\u1ea1ch gi\u00e1 x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, s\u1eed d\u1ee5ng m\u1ee9c gi\u00e1 th\u1ea5p \u0111\u1ec3 ng\u01b0\u1eddi mua quen v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u h\u01a1n, l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u1ec1 cho m\u00ecnh. R\u00f5 r\u00e0ng chi\u1ebfn d\u1ecbch n\u00e0y hi\u1ec7u su\u1ea5t cao v\u00e0 bi\u1ec3u l\u1ed9 \u0111\u01b0\u1ee3c s\u1ef1 ki\u00ean tr\u00ec c\u1ee7a KFC khi \u0111\u1ebfn n\u0103m 2006 sau g\u1ea7n 10 n\u0103m ch\u1ecbu l\u1ed7 h\u00e0ng \u0111\u00e3 m\u1edf m\u00e0n c\u00f3 l\u00e3i v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua t\u0103ng v\u1ecdt .<\/span><\/p>\n<p style=\"text-align: justify;\">\n<span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-41783 size-full\" title=\"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a KFC (Price) - T\u1ed1i gi\u1ea3n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi chi ti\u00eau ng\u01b0\u1eddi Vi\u1ec7t\" src=\"https:\/\/marketingai.admicro.vn\/wp-content\/uploads\/2018\/10\/11214134_702175456481370_1658907365560020472_n-min.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a KFC (Price) - T\u1ed1i gi\u1ea3n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi chi ti\u00eau ng\u01b0\u1eddi Vi\u1ec7t\" width=\"960\" height=\"540\" \/><\/span><br \/>\n<span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Th\u1eddi gian ti\u1ebfp theo \u0111\u00f3, khi m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a KFC ng\u00e0y m\u1ed9t nhi\u1ec1u h\u01a1n t\u1ea1i N\u01b0\u1edbc Ta, v\u00e0 h\u00e3ng \u0111\u00e3 c\u00f3 \u0111\u1ee7 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi ch\u1ee7. KFC chuy\u1ec3n sang k\u1ebf ho\u1ea1ch \u0111\u1ecbnh gi\u00e1 theo c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh nh\u01b0ng kh\u00f4ng \u0111\u00e1ng k\u1ec3. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 h\u00e0nh \u0111\u1ed9ng t\u1ea1o h\u00ecnh \u1ea3nh \u0111\u1ee9ng v\u1ecb tr\u00ed s\u1ed1 1 c\u00f9ng nh\u01b0 \u0111\u00e1nh v\u00e0o t\u00e2m \u00fd c\u1ee7a ng\u01b0\u1eddi mua \u201c gi\u00e1 cao h\u01a1n \u0111\u1ed3ng ngh\u0129a t\u01b0\u01a1ng quan v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n \u201d .<\/span><br \/>\n<span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Ngo\u00e0i ra, KFC c\u00f2n ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c gi\u00e1 c\u1ee7a m\u00ecnh v\u1edbi t\u1eebng lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi mua nh\u01b0 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng th\u00eam v\u00e0 gi\u00e1 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng cho th\u00e0nh vi\u00ean th\u1ebb VIP. Vi\u1ec7c \u0111\u1ec1 ra nh\u1eefng su\u1ea5t \u0103n Combo v\u1edbi gi\u00e1 h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd gi\u00fap ng\u01b0\u1eddi mua ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch v\u00e0 chi ph\u00ed \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch khi g\u1ecdi m\u00f3n ri\u00eang kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn nhau \u0111\u00e3 cho th\u1ea5y hi\u1ec7u su\u1ea5t cao v\u1ec1 k\u1ebf ho\u1ea1ch gi\u00e1 c\u1ee7a m\u00ecnh. Vi\u1ec7c KFC \u0111\u1ecbnh h\u00ecnh v\u1ec1 gi\u00e1 c\u1ee7a m\u00ecnh trong t\u1eebng ti\u1ebfn tr\u00ecnh l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i \u0111\u1ea7y kh\u00f4n ngoan trong to\u00e0n c\u1ea3nh \u0111ang \u201c ch\u01a1i \u201d tr\u00ean s\u00e2n c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u1ef1c k\u1ef3 ch\u0103m s\u00f3c \u0111\u1ebfn Chi ti\u00eau .<\/span><\/p>\n<h3 id=\"ftoc-heading-5\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a KFC (Place) \u2013 Th\u00e0nh c\u00f4ng v\u1edbi vi\u1ec7c nghi\u00ean c\u1ee9u k\u00eanh ph\u00e2n ph\u1ed1i<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Ng\u00e0y 27\/12\/1997, KFC \u0111\u00e3 \u0111\u1ebfn v\u1edbi Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i h\u00e3ng \u0111\u00e3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng r\u1ed9ng kh\u1eafp c\u00e1c v\u00f9ng mi\u1ec1n. N\u0103m 2005, KFC c\u00f3 17 c\u1eeda h\u00e0ng, \u0111\u1ebfn n\u0103m 2008 con s\u1ed1 n\u00e2ng l\u00ean 44 c\u1eeda h\u00e0ng, v\u00e0 1 n\u0103m sau con s\u1ed1 n\u00e0y l\u00e0 70 c\u1eeda h\u00e0ng. Hi\u1ec7n nay, KFC c\u00f3 h\u01a1n 140 c\u1eeda h\u00e0ng ph\u1ee7 s\u00f3ng 3 mi\u1ec1n B\u1eafc \u2013 Trung \u2013 Nam v\u00e0 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn.<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Xem th\u00eam: <a title=\"C\u00e1ch vi\u1ebft content b\u00e1n h\u00e0ng ch\u1ea5t nh\u01b0 n\u01b0\u1edbc c\u1ea5t | Sapo Web\" href=\"https:\/\/migoda.vn\/content-marketing-ban-hang-1648266474\" target=\"_blank\" rel=\"bookmark noopener\">C\u00e1ch vi\u1ebft content b\u00e1n h\u00e0ng ch\u1ea5t nh\u01b0 n\u01b0\u1edbc c\u1ea5t | Sapo Web<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">\u0110i\u1ec1u n\u00e0y cho th\u1ea5y k\u1ebf ho\u1ea1ch lan r\u1ed9ng ra nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a KFC gi\u00e0n tr\u1ea3i t\u1ea1i nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng nh\u1eb1m m\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn t\u1ed1i \u0111a ng\u01b0\u1eddi mua. C\u00e1c shop t\u1eadp trung chuy\u00ean s\u00e2u \u1edf TT nh\u1eefng th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 Th\u00e0nh Ph\u1ed1 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00ec \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 t\u1eadp trung chuy\u00ean s\u00e2u nh\u00f3m ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p. V\u1edbi \u0111\u1ed9 ph\u1ee7 s\u00f3ng l\u1edbn nh\u01b0 th\u1ebf n\u00e0y Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1eb1m trong k\u1ebf ho\u1ea1ch Marketing Mix c\u1ee7a KFC nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra nhi\u1ec1u thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi mua khi mu\u1ed1n t\u00ecm ki\u1ebfm m\u1ed9t shop KFC g\u1ea7n nh\u1ea5t cho ri\u00eang m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u01b0\u1ee3c th\u1eddi h\u1ea1n \u0111i l\u1ea1i h\u01a1n m\u00e0 ng\u01b0\u1eddi mua kh\u00f4ng ph\u1ea3i \u0111i qu\u00e1 xa n\u01a1i m\u00ecnh \u1edf \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1eefa \u0103n t\u1ea1i KFC .<\/span><br \/>\n<span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a KFC c\u00f2n \u0111\u01b0\u1ee3c b\u1ed9c l\u1ed9 \u1edf s\u1ed1 l\u01b0\u1ee3ng shop c\u0169ng nh\u01b0 v\u1ecb tr\u00ed ph\u00e2n ph\u1ed1i trong m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng c\u1ee7a KFC. Ban \u0111\u1ea7u KFC th\u01b0\u1eddng ch\u1ecdn nh\u1eefng si\u00eau th\u1ecb nh\u00e0 h\u00e0ng hay TT shopping v\u00ec nh\u1eefng khu v\u1ef1c n\u00e0y th\u01b0\u1eddng \u0111\u1eb7t \u1edf nh\u1eefng khi \u0111\u00f4ng d\u00e2n c\u01b0 v\u00e0 thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi d\u00e2n shopping c\u0169ng nh\u01b0 chi\u00eam ng\u01b0\u1ee1ng v\u00e0 th\u01b0\u1edfng th\u1ee9c m\u00f3n g\u00e0 r\u00e1n c\u1ee7a KFC. Th\u1ebf nh\u01b0ng, do v\u1eadn t\u1ed1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a \u1ea9m th\u1ef1c \u0103n u\u1ed1ng hay nh\u1eefng Mega Mall l\u1edbn h\u01a1n v\u1edbi v\u1eadn t\u1ed1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a KFC, n\u00ean h\u00e3ng \u0111\u00e3 ch\u1ecdn nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb9p v\u00e0 thu\u1eadn ti\u1ec7n gia th\u00f4ng \u0111\u1ec3 t\u1ea1o cho ng\u01b0\u1eddi mua \u0111\u01b0\u1ee3c s\u1ef1 t\u00ecm ki\u1ebfm thu\u1eadn ti\u1ec7n c\u0169ng nh\u01b0 kho\u1ea3ng tr\u1ed1ng tho\u00e1ng r\u1ed9ng khi th\u01b0\u1edfng th\u1ee9c mua h\u00e0ng t\u1ea1i KFC. Nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a KFC h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd v\u00e0 khu v\u1ef1c kho\u1ea3ng tr\u1ed1ng \u0111\u01b0\u1ee3c t\u00ean th\u01b0\u01a1ng hi\u1ec7u nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra nghi\u00eam t\u00fac k\u1ef9 c\u00e0ng \u0111\u00e3 t\u1ea1o ra hi\u1ec7u \u1ee9ng t\u1ed1t kh\u00f4ng ri\u00eang g\u00ec \u1edf nh\u1eefng th\u00e0nh ph\u1ed1 l\u1edbn m\u00e0 \u1edf nh\u1eefng \u0111\u1ecba ph\u01b0\u01a1ng nh\u1ecf .<\/span><\/p>\n<h3 id=\"ftoc-heading-6\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a KFC (Promotion) \u2013 \u00a0Qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd tr\u00ean truy\u1ec1n th\u00f4ng<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">C\u00f3 th\u1ec3 n\u00f3i \u0111i\u1ec3m m\u1ea1nh trong chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a KFC \u0111\u00f3 ch\u00ednh l\u00e0 truy\u1ec1n th\u00f4ng b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o. H\u00e3ng \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eefng k\u00eanh kh\u00e1c nhau trong Promotion nh\u01b0 khuy\u1ebfn m\u00e3i, qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR. Th\u00f4ng qua nh\u1eefng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 PR t\u1ea1i Vi\u1ec7t Nam h\u00e3ng mu\u1ed1n truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng tin v\u1ec1 KFC t\u1edbi nh\u1eefng <strong>\u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a KFC<\/strong> v\u00e0 qu\u1ea3ng b\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed5i tr\u1ed9i c\u1ee7a h\u00e3ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">S\u1eed d\u1ee5ng KOL c\u0169ng \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng trong k\u1ebf ho\u1ea1ch Marketing c\u1ee7a KFC ( Ngu\u1ed3n : Youtube )<\/span><br \/>\n<span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">C\u00f3 th\u1ec3 th\u1ea5y KFC tung ra nh\u1eefng TVC qu\u1ea3ng c\u00e1o t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh h\u01b0\u1edbng t\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi mua v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf nh\u01b0ng l\u1ea1i \u201c r\u1ea5t N\u01b0\u1edbc Ta \u201d !. KFC mu\u1ed1n l\u00e0m r\u00f5 th\u00f4ng \u0111i\u1ec7p trong c\u00e2u Slogan c\u1ee7a m\u00ecnh \u201c v\u1ecb ngon tr\u00ean t\u1eebng ng\u00f3n tay \u201d, v\u1edbi h\u00ecnh \u1ea3nh th\u01a1m ngon kh\u00f3 c\u01b0\u1ee1ng l\u1ea1i \u0111\u01b0\u1ee3c c\u1ee7a m\u00f3n g\u00e0 r\u00e1n KFC. Hay g\u1ea7n \u0111\u00e2y nh\u1ea5t, h\u00e3ng \u0111\u00e3 th\u1ef1c thi k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o KFC hi\u1ec7u su\u1ea5t cao khi d\u00f9ng \u00e2m thanh \u0111\u1ec3 k\u00edch th\u00edch v\u1ecb gi\u00e1c. Khi m\u00e0 ti\u1ec1m n\u0103ng trong k\u1ebf ho\u1ea1ch Marketing Mix c\u1ee7a KFC l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb v\u00e0 h\u1ecd c\u00f3 t\u00e2m \u00fd k\u00edch th\u00edch b\u1edfi th\u00ednh gi\u00e1c, n\u00ean v\u00ec th\u1ebf h\u00e3ng t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o m\u1eb7t \u00e2m thanh \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 m\u00ea ho\u1eb7c h\u1ecd \u0111\u1ebfn th\u01b0\u1edfng th\u1ee9c si\u00eau th\u1ecb nh\u00e0 h\u00e0ng t\u1ea1i KFC .<\/span><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, trong th\u1eddi \u0111\u1ea1i Social Media ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, h\u00e3ng c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i cu\u1ed9c ch\u01a1i khi s\u1eed d\u1ee5ng Facebook, Instagram, Twitter\u2026 hay nh\u1eefng banner qu\u1ea3ng c\u00e1o \u0111\u1ec3 qu\u1ea3ng b\u00e1 \u0111\u1ed9 ph\u1ee7 c\u1ee7a m\u00ecnh v\u1edbi c\u00f4ng ch\u00fang. Nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee7a KFC thu l\u1ea1i \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 t\u01b0\u01a1ng t\u00e1c r\u1ea5t l\u1edbn. Th\u00eam v\u00e0o \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nh\u1eadn x\u00e9t c\u1ee7a h\u1ecd tr\u00ean trang Fanpage c\u1ee7a KFC cho n\u00ean t\u1eeb \u0111\u00f3 KFC th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd tr\u00ean c\u1ea3 <strong>TVC<\/strong> v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i truy\u1ec1n th\u00f4ng \u0111\u00e3 cho th\u1ea5y l\u01b0\u1ee3ng nh\u1eadn bi\u1ebft c\u1ee7a h\u00e3ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u201ckh\u00f4ng ph\u1ea3i d\u1ea1ng v\u1eeba \u0111\u00e2u\u201d!.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><strong>K\u1ebft lu\u1eadn<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">KFC hi\u1ec7n nay ch\u1ee9ng ki\u1ebfn v\u00e0 v\u01b0\u1ee3t qua s\u1ef1 \u0111\u1ed5 b\u1ed9 c\u1ee7a McDonald\u2019s v\u00e0o Vi\u1ec7t Nam l\u00e0 \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t c\u1ee7a h\u00e3ng t\u1ea1i qu\u00ea nh\u00e0 c\u0169ng nh\u01b0 nhi\u1ec1u qu\u1ed1c gia. Th\u00eam v\u00e0o \u0111\u00f3, KFC \u0111\u00e3 m\u1ea5t 10 n\u0103m ch\u1ecbu l\u1ed7 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u00e0y h\u00f4m nay, <strong>chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a KFC<\/strong> th\u1eadt s\u1ef1 c\u00f3 nhi\u1ec1u \u0111i\u1ec3m r\u1ea5t tinh t\u1ebf v\u00e0 b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn, ch\u1ee7 ngh\u0129a \u201c\u0111i \u0111\u1ebfn \u0111\u00e2u b\u1ea3n \u0111\u1ecba h\u00f3a \u0111\u1ebfn \u0111\u1ea5y\u201d \u0111\u00e3 ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3. Ch\u00ednh v\u00ec v\u1eady, s\u1ef1 th\u00e0nh c\u00f4ng trong <strong>chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a KFC t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong> l\u00e0 \u0111i\u1ec1u d\u1ec5 hi\u1ec7u v\u00e0 h\u00e3ng \u0111ang l\u00e0 h\u00e3ng \u0111\u1ed3 \u0103n nhanh duy nh\u1ea5t c\u00f3 l\u00e3i v\u00e0 n\u1eafm nhi\u1ec1u th\u1ecb ph\u1ea7n nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam trong n\u0103m 2020.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\"><strong>Th\u1eafng Nguy\u1ec5n \u2013 MarketingAI<\/strong><\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Xem th\u00eam: <a title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch l\u00e0m content marketing thu h\u00fat\" href=\"https:\/\/migoda.vn\/huong-dan-xay-dung-chien-luoc-va-cach-lam-content-marketing-thu-hut\" target=\"_blank\" rel=\"bookmark noopener\">H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch l\u00e0m content marketing thu h\u00fat<\/a><\/span><\/p>\n<p><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Xem th\u00eam:\u00a0<a href=\"https:\/\/giaidieu.com\/blog\/10-buoc-de-kinh-doanh-online-thanh-cong-cho-nguoi-moi-bat-dau\" target=\"_blank\" rel=\"nofollow noopener\">10 b\u01b0\u1edbc \u0111\u1ec3 kinh doanh online th\u00e0nh c\u00f4ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/span><\/p>\n<p><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Ngu\u1ed3n: Marketing AI<\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">3.8 \/ 5 &#8211; ( 29 b\u1ea7u ch\u1ecdn )<\/span><\/p>\n<\/div>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff; text-align: justify;\"><span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Source: <a title=\"https:\/\/migoda.vn\" href=\"https:\/\/migoda.vn\/\" target=\"_blank\" rel=\"bookmark noopener\">https:\/\/migoda.vn<\/a> <\/span><br \/>\n<span style=\"font-size: 140%; font-family: 'times new roman', times, serif;\">Category: <a title=\"CONTENT MARKETING\" href=\"https:\/\/migoda.vn\/category\/thong-tin-huu-ich\/content-marketing\" target=\"_blank\" rel=\"bookmark noopener\">CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>K\u1ec3 t\u1eeb khi b\u00ecnh th\u01b0\u1eddng h\u00f3a quan h\u1ec7 gi\u1eefa Vi\u1ec7t Nam v\u00e0 Hoa K\u1ef3 v\u00e0o n\u0103m 1995 th\u00ec KFC l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean d\u00e1m m\u1ea1nh d\u1ea1n \u0111\u1eb7t ch\u00e2n v\u00e0o&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[166],"class_list":["post-2069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-chien-luoc-marketing-cua-kfc"],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2069"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2069"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5244"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}