{"id":2078,"date":"2022-03-26T15:00:08","date_gmt":"2022-03-26T15:00:08","guid":{"rendered":"https:\/\/migoda.vn\/content-marketing-duoc-1648306804"},"modified":"2023-04-23T02:56:22","modified_gmt":"2023-04-23T02:56:22","slug":"content-marketing-duoc-1648306804","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/content-marketing-duoc-1648306804\/","title":{"rendered":"Content Marketing cho nga\u0300nh D\u01b0\u01a1\u0323c"},"content":{"rendered":"
D\u00f9 v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn n\u00e0o nh\u01b0 google hay facebook, m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng adnetword th\u00ec \u0111i\u1ec1u quan tr\u1ecdng t\u1ea5t c\u1ea3 ch\u00fang ta v\u1eabn c\u1ea7n \u0111\u1ebfn ti\u00ean phong \u0111\u00f3 ch\u00ednh l\u00e0 content. Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i r\u1eb1ng \u201c Content is King \u201d, Content l\u00e0 quan tr\u1ecdng nh\u1ea5t. V\u1eady, n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o, h\u01b0\u1edbng \u0111i n\u00e0o cho n\u1ed9i dung \u0111\u1ec3 t\u1ea1o s\u1ef1 \u0111\u1ed9c l\u1ea1, \u0111\u00f3 s\u1ebd l\u00e0 \u0111i\u1ec1u t\u1ed1i \u01b0u cho nh\u1eefng doanh nghi\u1ec7p \u0111ang kinh doanh th\u01b0\u01a1ng m\u1ea1i trong ng\u00e0nh D\u01b0\u1ee3c l\u00fac b\u1ea5y gi\u1edd .<\/span>
\nHi\u1ec7n t\u1ea1i c\u00f3 nh\u1eefng doanh nghi\u1ec7p D\u01b0\u1ee3c n\u00e0o \u0111ang s\u1eed d\u1ee5ng nh\u1eefng gi\u1ea3i ph\u00e1p content marketing ? C\u00f3 bao nhi\u00eau doanh nghi\u1ec7p \u0111\u00e3 bi\u1ebft \u0111\u1ebfn gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng online n\u00e0y ?<\/span>
\n\u0110\u00e2y l\u00e0 th\u1eddi c\u01a1 r\u1ea5t t\u1ed1t \u0111\u1ec3 MarAI ra m\u1eaft v\u1edbi b\u1ea1n m\u1ed9t gi\u1ea3i ph\u00e1p m\u1edbi v\u00e0 \u0111ang l\u00e0 khuynh h\u01b0\u1edbng r\u1ea5t hot v\u1ec1 ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o \u1edf th\u1eddi gian hi\u1ec7n t\u1ea1i .<\/span><\/p>\n

1. Content marketing la\u0300 gi\u0300?<\/strong><\/span><\/h2>\n

\"\"<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: Content Marketing cho nga\u0300nh D\u01b0\u01a1\u0323c<\/a><\/span><\/p>\n<\/div>\n

B\u1ea3n th\u00e2n t\u00f4i l\u00e0 ng\u01b0\u1eddi kh\u00f4ng th\u00edch nh\u1eefng kh\u00e1i ni\u1ec7m, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t xu th\u1ebf r\u1ea5t m\u1edbi n\u00ean t\u1ea5t c\u1ea3 ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 m\u1ed9t ch\u00fat \u00edt v\u1ec1 kh\u00e1i ni\u1ec7m \u201c Th\u1ebf n\u00e0o l\u00e0 content marketing \u201d<\/span>
\nTr\u00ean qu\u1ed1c t\u1ebf c\u00f3 r\u1ea5t nhi\u1ec1u chuy\u00ean gia c\u1ed1 g\u1eafng \u0111\u1ecbnh ngh\u0129a v\u1ec1 content marketing v\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u1ea5y r\u1ea5t nhi\u1ec1u quan \u0111i\u1ec3m kh\u00e1c nhau. \u1ede \u0111\u00e2y, MarAI \u0111\u00e3 ch\u1ecdn ra \u0111\u1ecbnh ngh\u0129a c\u1ee7a m\u1ed9t chuy\u00ean vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 coi l\u00e0 \u0111\u1ea7u ng\u00e0nh v\u1ec1 content marketing c\u1ee7a qu\u1ed1c t\u1ebf .<\/span><\/p>\n

\u00d4ng \u0111i\u0323nh nghi\u0303a r\u0103\u0300ng: \u201cContent Marketing la\u0300 ca\u0301ch ti\u00ea\u0301p c\u00e2\u0323n thi\u0323 tr\u01b0\u01a1\u0300ng thay vi\u0300 g\u00e2y cho kha\u0301ch ha\u0300ng m\u00e2\u0301t t\u00e2\u0323p trung v\u01a1\u0301i nh\u01b0\u0303ng qua\u0309ng ca\u0301o kh\u00f4ng li\u00ean quan \u0111\u00ea\u0301n ho\u0323, chu\u0301ng ta se\u0303 ta\u0323o ra nh\u01b0\u0303ng n\u00f4\u0323i dung co\u0301 gia\u0301 tri\u0323, h\u00e2\u0301p d\u00e2\u0303n va\u0300 co\u0301 li\u00ean quan<\/strong> d\u01b0\u0323a tr\u00ean n\u00ea\u0300n ta\u0309ng nh\u00e2\u0301t qua\u0301n<\/strong> t\u01b0\u0300 \u0111o\u0301 theo th\u01a1\u0300i gian, ta\u0323o n\u00ean nho\u0301m kha\u0301ch ha\u0300ng va\u0300 s\u01b0\u0323 thay \u0111\u00f4\u0309i v\u00ea\u0300 ha\u0300nh vi cu\u0309a kha\u0301ch ha\u0300ng mang ti\u0301nh l\u01a1\u0323i nhu\u00e2\u0323n\u201d.<\/span><\/p>\n

2. Content \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o ?<\/span><\/h2>\n

V\u1edbi m\u1ed9t doanh nghi\u1ec7p th\u01b0\u1eddng th\u00ec, b\u00e1n h\u00e0ng lu\u00f4n l\u00e0 m\u1ed9t ti\u1ec1m n\u0103ng quan tr\u1ecdng. \u0110\u1eb7c bi\u1ec7t, so v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111ang kinh doanh th\u01b0\u01a1ng m\u1ea1i, s\u1ea3n xu\u1ea5t trong ng\u00e0nh D\u01b0\u1ee3c. H\u1ecd lu\u00f4n \u0111\u1eb7t ra m\u1ed9t b\u00e0i to\u00e1n l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng doanh thu ngay l\u1eadp t\u1ee9c trong th\u1eddi gian l\u00e0m truy\u1ec1n th\u00f4ng online. R\u00f5 r\u00e0ng, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t game show cho vui, t\u1ea5t c\u1ea3 ch\u00fang ta kinh doanh th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta c\u1ea7n c\u00f3 doanh thu .<\/span>
\nNh\u01b0ng, th\u1eddi gian hi\u1ec7n t\u1ea1i th\u1ecb tr\u01b0\u1eddng kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1ch \u0111\u00e2y 10, 20 n\u0103m n\u1eefa khi m\u00e0 m\u1eabu s\u1ea3n ph\u1ea9m b\u00e1n ra th\u00ec s\u1ebd c\u00f3 ng\u01b0\u1eddi mua. B\u00e2y gi\u1edd, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u r\u1ea5t l\u1edbn. Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u00f4ng d\u1ec5 chi\u1ec1u v\u00e0 h\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn. V\u1eady, b\u00e0i to\u00e1n \u0111\u1eb7t ra \u1edf \u0111\u00e2y l\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta ph\u1ea3i ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 an to\u00e0n v\u00e0 \u0111\u00e1ng tin c\u1eady v\u1edbi ng\u01b0\u1eddi mua tr\u01b0\u1edbc. B\u1eb1ng c\u00e1ch n\u00e0o ? \u0110\u00f3 l\u00e0 h\u00e3y bi\u1ebft c\u00e1ch tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi mua, k\u1ec3 cho h\u1ecd c\u00e2u truy\u1ec7n m\u00ea ho\u1eb7c v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng l\u00ean c\u1ea3m h\u1ee9ng c\u1ee7a ng\u01b0\u1eddi mua. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 c\u00e2u truy\u1ec7n c\u1ee7a Content marketing c\u1ee7a th\u1eddi gian hi\u1ec7n t\u1ea1i .<\/span><\/p>\n

3. C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u truy\u1ec7n t\u00ean th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn<\/span><\/h2>\n

\u0110\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u truy\u1ec7n, t\u1ea5t c\u1ea3 ch\u00fang ta c\u00f3 3 y\u1ebfu t\u1ed1 : Th\u1ee9 nh\u1ea5t, n\u1ed9i dung c\u00e2u truy\u1ec7n ph\u1ea3i kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng. Th\u1ee9 2, c\u00e1ch k\u1ec3 chuy\u1ec7n ph\u1ea3i ch\u1ea1m \u0111\u1ebfn t\u1ed1i \u0111a nh\u1eefng gi\u00e1c quan. V\u00e0 th\u1ee9 ba, k\u00eanh truy\u1ec1n t\u1ea3i ph\u1ea3i t\u01b0\u01a1ng th\u00edch v\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua. Content marketing \u0111ang l\u00e0m \u0111\u1ed5i kh\u00e1c c\u00e1ch m\u00e0 ng\u01b0\u1eddi mua mua lo\u1ea1i s\u1ea3n ph\u1ea9m, v\u00ec th\u1ebf t\u1ea5t c\u1ea3 ch\u00fang ta kh\u00f4ng h\u1ec1 b\u1ecf l\u1ee1 gi\u1ea3i ph\u00e1p n\u00e0y .<\/span><\/p>\n

\u2013 M\u00f4\u0323t c\u00e2u chuy\u00ea\u0323n kh\u01a1i g\u01a1\u0323i ca\u0309m xu\u0301c thi\u0300 no\u0301 nh\u01b0 th\u00ea\u0301 na\u0300o? (N\u00f4\u0323i dung c\u00e2u chuy\u00ea\u0323n kh\u01a1i g\u01a1\u0323i ca\u0309m xu\u0301c) <\/strong><\/span><\/h3>\n

Theo \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi mua th\u00ec 60 % ng\u01b0\u1eddi mua chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng chi ti\u1ec1n n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 m\u1ed9t th\u01b0\u1edfng th\u1ee9c m\u00ea ho\u1eb7c v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m. H\u1ecd mua khi c\u1ea3m th\u1ea5y th\u00edch v\u00e0 kh\u00f4ng th\u00edch th\u00ec h\u1ecd s\u1ebd b\u1ecf l\u1ee1. V\u1eady content marketing ph\u1ea3i l\u00e0m g\u00ec ?<\/span>
\nTr\u01b0\u1edbc \u0111\u00e2y t\u1ea5t c\u1ea3 ch\u00fang ta t\u1eadp trung chuy\u00ean s\u00e2u qu\u00e1 nhi\u1ec1u v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o qu\u00e1 nhi\u1ec1u v\u1ec1 b\u1ea3n th\u00e2n m\u00ecnh m\u00e0 qu\u00ean m\u1ea5t r\u1eb1ng ng\u01b0\u1eddi mua gi\u1edd \u0111\u00e2y h\u1ecd \u0111ang b\u1ecb ng\u1ee3p b\u1edfi qu\u00e1 nhi\u1ec1u th\u00f4ng tin. H\u1ecd kh\u00f4ng ch\u0103m s\u00f3c \u0111\u1ebfn nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng t\u01b0\u01a1ng quan \u0111\u1ebfn h\u1ecd. V\u1eady \u0111\u00e2y l\u00e0 quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 m\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n l\u00e0 qu\u1ea3ng c\u00e1o n\u1eefa. Qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i ph\u1ed1i h\u1ee3p gi\u1eefa hai ma tr\u1eadn \u0111\u00f3 l\u00e0 Advertising content v\u00e0 Inspiring content .<\/span>
\nC\u1ee5 th\u1ec3 l\u00e0 th\u1ebf n\u00e0o ?<\/span>
\nAdvertising content ch\u00ednh l\u00e0 chi\u1ebfn d\u1ecbch Pr nh\u1eb1m m\u1ee5c \u0111\u00edch ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng ni\u1ec1m tin. \u0110\u00f3 l\u00e0 c\u00e2u truy\u1ec7n m\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta h\u00f4 l\u00ean v\u1edbi c\u1ea3 qu\u1ed1c t\u1ebf r\u1eb1ng t\u1ea5t c\u1ea3 ch\u00fang ta l\u00e0 t\u1ed1t nh\u1ea5t, t\u1ea5t c\u1ea3 ch\u00fang ta l\u00e0 tuy\u1ec7t v\u1eddi. Nh\u01b0ng, nh\u01b0 v\u1eady ch\u01b0a \u0111\u1ee7. Ch\u00fang ta ph\u1ea3i t\u00edch h\u1ee3p v\u1edbi m\u1ea3ng th\u1ee9 hai \u0111\u00f3 l\u00e0 Inspiring content \u2013 n\u1ed9i dung truy\u1ec1n c\u1ea3m h\u1ee9ng. N\u1ebfu t\u1ea5t c\u1ea3 ch\u00fang ta ch\u1ea1m \u0111\u01b0\u1ee3c \u0111\u1ebfn t\u00e2m h\u1ed3n c\u1ee7a ng\u01b0\u1eddi mua th\u00ec \u0111\u00e2y m\u1edbi l\u00e0 \u0111i\u1ec3m win c\u1ee7a doanh nghi\u1ec7p .<\/span>
\nTrong quy tr\u00ecnh l\u00e0m v\u1edbi ng\u01b0\u1eddi mua, t\u00f4i c\u00f3 tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t ch\u1ecb b\u00e1n lo\u1ea1i s\u1ea3n ph\u1ea9m thu\u1ed1c ung th\u01b0. C\u00f3 m\u1ed9t c\u00e2u r\u1ea5t hay m\u00e0 t\u00f4i nh\u1edb \u0111\u1ebfn t\u1eadn gi\u1edd \u0111\u00e2y. \u0110\u00f3 l\u00e0, \u201c \u0110\u1eebng b\u00e1n thu\u1ed1c h\u00e3y b\u00e1n k\u1ef3 v\u1ecdng \u201d. C\u00e2u n\u00f3i n\u00e0y c\u00f3 l\u1ebd r\u1eb1ng t\u01b0\u01a1ng th\u00edch v\u1edbi t\u1ed5ng th\u1ec3 nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m D\u01b0\u1ee3c, th\u1ef1c ph\u1ea9m t\u00ednh n\u0103ng. M\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef mua m\u1ed9t m\u1eabu s\u1ea3n ph\u1ea9m tr\u1ecb n\u00e1m, h\u1ecd k\u1ef3 v\u1ecdng s\u1ebd c\u00f3 l\u00e0n da \u0111\u1eb9p. V\u1edbi nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m thu\u1ed1c, th\u1ef1c ph\u1ea9m t\u00ednh n\u0103ng ng\u01b0\u1eddi mua lu\u00f4n lu\u00f4n k\u1ef3 v\u1ecdng m\u1eabu s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap h\u1ecd c\u00f3 m\u1ed9t \u0111\u1eddi s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n, m\u1ecdi th\u1ee9 ho\u00e0n h\u1ea3o nh\u1ea5t h\u01a1n, ni\u1ec1m h\u1ea1nh ph\u00fac h\u01a1n. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 c\u00e2u truy\u1ec7n m\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta ph\u1ea3i k\u1ec3 cho ng\u01b0\u1eddi mua nghe. R\u1eb1ng, ch\u00fang t\u00f4i mang \u0111\u1ebfn cho b\u1ea1n m\u1ed9t \u0111\u1eddi s\u1ed1ng ni\u1ec1m h\u1ea1nh ph\u00fac, t\u1ed1t \u0111\u1eb9p h\u01a1n .<\/span><\/p>\n

D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 4 Tips nho\u0309 \u0111\u00ea\u0309 k\u00ea\u0309 chuy\u00ea\u0323n:<\/strong><\/span><\/h3>\n

– C\u00e1 nh\u00e2n h\u00f3a<\/span>
\nC\u00e1 nh\u00e2n h\u00f3a l\u00e0 g\u00ec ? C\u00e1 nh\u00e2n h\u00f3a l\u00e0 vi\u1ec7c \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed ng\u01b0\u1eddi mua \u0111\u1ec3 hi\u1ec3u v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi ng\u01b0\u1eddi mua. T\u1eeb \u0111\u00f3, c\u00f3 nh\u1eefng c\u1ea3m nh\u1eadn v\u00e0 lo ng\u1ea1i gi\u1ed1ng nh\u01b0 ng\u01b0\u1eddi mua. Tr\u01b0\u1edbc \u0111\u00e2y, doanh nghi\u1ec7p th\u01b0\u1eddng truy\u1ec1n th\u00f4ng online r\u1eb1ng : t\u00f4i c\u00f3 m\u1ed9t m\u1eabu s\u1ea3n ph\u1ea9m r\u1ea5t t\u1ed1t. Kh\u00e1ch h\u00e0ng h\u1ecd kh\u00f4ng ch\u0103m s\u00f3c, h\u1ecd ch\u1ec9 ch\u0103m s\u00f3c l\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m gi\u00fap \u0111\u01b0\u1ee3c g\u00ec cho h\u1ecd, mang \u0111\u1ebfn gi\u00e1 tr\u1ecb g\u00ec cho h\u1ecd. \u0110\u00e2y m\u1edbi ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 .<\/span>
\nV\u00ed d\u1ee5, tr\u01b0\u1edbc \u0111\u00e2y Admicro \u0111\u00e3 t\u1eebng l\u00e0m m\u1ed9t chi\u1ebfn d\u1ecbch v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m t\u0103ng chi\u1ec1u cao cho tr\u1ebb nh\u1ecf. Admicro thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng m\u1ed9t tuy\u1ebfn b\u00e0i \u0111\u1ec3 v\u1ea5n \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a nh\u1eefng b\u1eadc cha m\u1eb9 : L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 con m\u00ecnh t\u0103ng tr\u01b0\u1edfng chi\u1ec1u cao m\u1ed9t c\u00e1ch t\u1ed1i \u0111a ? \u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi m\u00e0 b\u1ea5t k\u1ec3 m\u1ed9t b\u1eadc cha m\u1eb9 t\u00e2n ti\u1ebfn n\u00e0o \u0111\u1ec1u r\u1ea5t ch\u0103m s\u00f3c. V\u00e0 tuy\u1ebfn b\u00e0i content n\u00e0y s\u1ebd \u0111\u01b0a ra nh\u1eefng chu\u1ed7i n\u1ed9i dung \u0111\u1ec3 san s\u1ebb, s\u00e1t c\u00e1nh, \u0111\u1ed3ng c\u1ea3m nh\u1eefng t\u00e2m t\u01b0 nguy\u1ec7n v\u1ecdng, t\u00e2m l\u00fd, lo ng\u1ea1i c\u1ee7a nh\u1eefng b\u1eadc cha m\u1eb9 v\u1ec1 y\u1ebfu t\u1ed1 t\u0103ng chi\u1ec1u cao cho con .<\/span>
\n\u0110\u00e2y l\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a content marketing, m\u1ed9t tuy\u1ebfn b\u00e0i c\u00f3 xu th\u1ebf n\u1ed9i dung r\u00f5 r\u00e0ng. N\u00f3 kh\u00e1c v\u1edbi Pr th\u01b0\u1eddng th\u00ec. Chu\u1ed7i n\u1ed9i dung c\u1ee7a tuy\u1ebfn b\u00e0i mang t\u00ednh gi\u1ed1ng h\u1ec7t, c\u00f3 khuynh h\u01b0\u1edbng kh\u1edfi \u0111\u1ea7u r\u1ea5t r\u00f5 r\u00e0ng. Content \u0111\u0103ng \u1edf k\u00eanh n\u00e0o, \u0111\u0103ng n\u1ed9i dung g\u00ec v\u00e0 t\u1ed5ng th\u1ec3 nh\u1eefng n\u1ed9i dung n\u00e0y \u0111\u1ec1u ph\u1ea3i ph\u1ed1i h\u1ee3p v\u1edbi nhau, c\u00f3 m\u1ed9t khuynh h\u01b0\u1edbng chung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng v\u00e0 ch\u1ea1m \u0111\u1ebfn c\u1ea3m h\u1ee9ng c\u1ee7a ng\u01b0\u1eddi mua .<\/span>
\n– Th\u00eam c\u1ea3m h\u1ee9ng<\/span>
\nCon ng\u01b0\u1eddi c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i c\u1ea3m h\u1ee9ng kh\u00e1c nhau : y\u00eau, gh\u00e9t, s\u1ee3 h\u00e3i, ng\u01b0\u1ee1ng m\u1ed9, \u2026 \u0110\u00e2y l\u00e0 nh\u1eefng x\u00fac c\u1ea3m m\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta s\u1ebd nh\u1edb r\u1ea5t l\u00e2u. V\u1eady, vi\u1ec7c c\u1ee7a nh\u00e3n h\u00e0ng khi truy\u1ec1n th\u00f4ng online, \u0111\u00f3 l\u00e0, ch\u1ea1m \u0111\u1ebfn c\u1ea3m h\u1ee9ng t\u1ed9t c\u00f9ng c\u1ee7a ng\u01b0\u1eddi mua. Ph\u1ea3i l\u00e0m cho h\u1ecd s\u01b0\u1edbng, h\u1ecd \u0111au kh\u1ed5 ho\u1eb7c s\u1ee3 h\u00e3i. C\u1ea3m x\u00fac l\u00e0 th\u1ee9 thu\u1eadn ti\u1ec7n \u0111\u1ec3 ghi nh\u1edb nh\u1ea5t .<\/span>
\n\u0110\u1ed1i v\u1edbi content, c\u00f3 m\u1ed9t g\u00f3i gi\u1ea3i ph\u00e1p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u1eed l\u00fd \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 n\u00e0y. \u0110\u00f3 l\u00e0 gi\u1ea3i ph\u00e1p t\u01b0\u01a1ng quan \u0111\u1ebfn Social content. C\u00e1c n\u1ed9i dung v\u1ec1 Viral content. \u1ede Admicro, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c : Viral Clip, nh\u1eefng b\u1ed9 truy\u1ec7n tranh, nh\u1eefng n\u1ed9i dung, c\u00e2u truy\u1ec7n \u0111\u00e1nh m\u1ea1nh v\u00e0o c\u1ea3m h\u1ee9ng c\u1ee7a fan h\u00e2m m\u1ed9. T\u1eeb \u0111\u00f3, h\u1ecd s\u1ebd c\u00f3 nh\u1eefng \u1ea5n t\u01b0\u1ee3ng nh\u1edb r\u1ea5t l\u00e2u v\u00e0 s\u00e2u v\u1ec1 th\u00f4ng \u0111i\u1ec7p m\u00e0 nh\u00e3n h\u00e0ng mu\u1ed1n truy\u1ec1n t\u1ea3i. Admicro ph\u00e2n ph\u1ed1i nh\u1eefng g\u00f3i gi\u1ea3i ph\u00e1p v\u1ec1 Social tr\u1ecdn g\u00f3i. B\u1ea5t c\u1ee9 nhu y\u1ebfu n\u00e0o c\u1ee7a ng\u01b0\u1eddi mua mu\u1ed1n b\u1ed9c l\u1ed9 tr\u00ean Social, Admicro \u0111\u1ec1u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c .<\/span>
\n– Gieo n\u1ed7i s\u1ee3, x\u1eed l\u00fd y\u1ebfu t\u1ed1<\/span>
\n\u0110\u00e2y l\u00e0 c\u00e2u truy\u1ec7n r\u1ea5t quen thu\u1ed9c v\u1edbi ng\u00e0nh D\u01b0\u1ee3c, Th\u1ef1c ph\u1ea9m t\u00ednh n\u0103ng. V\u1ec1 s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t, \u0111a ph\u1ea7n m\u1ecdi ng\u01b0\u1eddi kh\u00e1 ch\u1ee7 quan khi h\u1ecd kh\u00f4ng m\u1eafc b\u1ec7nh ho\u1eb7c h\u1ecd th\u1ea5y b\u1ec7nh r\u1ea5t th\u00f4ng th\u01b0\u1eddng. Khi \u0111\u00e3 b\u1ecb r\u1ed3i th\u00ec m\u1edbi m\u1edf m\u00e0n lo ng\u1ea1i v\u00e0 b\u1ed3n ch\u1ed3n. Nh\u01b0ng khi \u0111\u00f3 nh\u00e3n kh\u00e1c ti\u1ebfp c\u1eadn v\u00e0o th\u00ec \u0111\u00e3 qu\u00e1 mu\u1ed9n. V\u1eady th\u00ec, t\u1ea5t c\u1ea3 ch\u00fang ta ph\u1ea3i c\u00f3 m\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 l\u00e0 educate v\u1edbi ng\u01b0\u1eddi mua \u0111\u1ec3 h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c b\u1ec7nh \u0111\u00f3, r\u1ee7i ro ti\u1ec1m \u1ea9n \u0111\u00f3 ti\u1ec1m \u1ea9n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd c\u00f3 \u00fd th\u1ee9c ph\u00f2ng tr\u00e1nh s\u1edbm v\u00e0 nh\u00e3n h\u00e0ng n\u00e0o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi mua \u1edf th\u1eddi gian n\u00e0y th\u00ec h\u1ecd s\u1ebd thu\u1eadn ti\u1ec7n thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua h\u01a1n .<\/span>
\nAdmicro \u0111\u00e3 t\u1eebng l\u00e0m m\u1ed9t g\u00f3i h\u1ed7 tr\u1ee3 v\u1ed1n chuy\u1ec7n m\u1ee5c t\u01b0\u01a1ng quan \u0111\u1ebfn b\u1ec7nh ph\u1ee5 khoa cho ph\u1ee5 n\u1eef. B\u1ec7nh ph\u1ee5 khoa l\u00e0 m\u1ed9t b\u1ec7nh r\u1ea5t ph\u1ed5 c\u1eadp c\u1ee7a ch\u1ecb em, kh\u00f4ng c\u00f3 ai tr\u00e1nh kh\u1ecfi r\u1ee7i ro ti\u1ec1m \u1ea9n m\u1eafc ph\u1ea3i nh\u1eefng b\u1ec7nh n\u00e0y. V\u00ec th\u1ebf, ch\u1ecb em th\u01b0\u1eddng kh\u00e1 ch\u1ee7 quan, v\u00e0 v\u00ec l\u00e0 b\u1ec7nh t\u1ebf nh\u1ecb n\u00ean h\u1ecd kh\u00f4ng mu\u1ed1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn. Nh\u01b0ng \u0111\u00e2y l\u00e0 b\u1ec7nh c\u00f3 r\u1ee7i ro ti\u1ec1m \u1ea9n cao g\u00e2y ra nh\u1eefng tri\u1ec7u ch\u1ee9ng t\u01b0\u01a1ng quan \u0111\u1ebfn v\u00f4 sinh t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn ni\u1ec1m h\u1ea1nh ph\u00fac m\u00e1i \u1ea5m gia \u0111\u00ecnh. Gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y nh\u01b0 th\u1ebf n\u00e0o ?<\/span>
\nAdmicro \u0111\u00e3 t\u1ea1o ra m\u1ed9t ph\u00e2n m\u1ee5c tr\u00ean Afamily v\u1edbi nh\u1eefng n\u1ed9i dung san s\u1ebb v\u1ec1 b\u1ec7nh vi\u00eam ph\u1ee5 khoa v\u00e0 \u1edf \u0111\u00f3 s\u1eed d\u1ee5ng nh\u1eefng b\u00e0i vi\u1ebft c\u1ea3nh b\u00e1o nh\u1eafc nh\u1edf \u0111\u1ec3 ng\u01b0\u1eddi mua r\u1eb1ng b\u1ec7nh n\u00e0y \u0111\u01a1n thu\u1ea7n, th\u00f4ng d\u1ee5ng nh\u01b0ng l\u1ea1i r\u1ea5t nguy kh\u1ed1n n\u1ebfu kh\u00f4ng c\u00f3 \u00fd th\u1ee9c \u0111i\u1ec1u tr\u1ecb s\u1edbm. V\u1edbi g\u00f3i h\u1ed7 tr\u1ee3 v\u1ed1n ph\u00e2n m\u1ee5c n\u00e0y, nh\u00e3n h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi b\u00e1o m\u1ed9t c\u00e1ch r\u1ea5t s\u00e2u r\u1ed9ng. Nh\u00e3n h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 m\u1edf m\u1ed9t ph\u00e2n m\u1ee5c ri\u00eang theo ch\u1ee7 \u0111\u1ec1 c\u1ee7a m\u00ecnh ho\u1eb7c h\u1ed7 tr\u1ee3 v\u1ed1n m\u1ed9t ph\u00e2n m\u1ee5c c\u00f3 s\u1eb5n. T\u1ea5t c\u1ea3 th\u00f4ng tin v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u, lo\u1ea1i s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c ra m\u1eaft r\u1ea5t kh\u00e9o tr\u00ean nh\u1eefng n\u1ed9i dung c\u1ee7a ph\u00e2n m\u1ee5c \u0111\u00f3. \u0110\u00e2y l\u00e0 k\u00eanh ch\u1ee9ng minh v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u00e0 uy t\u00edn c\u1ee7a nh\u00e3n h\u00e0ng r\u1ea5t cao .<\/span><\/p>\n

-S\u01b0\u0309 du\u0323ng d\u01b0\u0303 li\u00ea\u0323u \u0111\u00ea\u0309 h\u00f4\u0303 tr\u01a1\u0323 k\u00ea\u0309 chuy\u00ea\u0323n<\/span><\/p>\n

\n

Xem th\u00eam: Content Marketing l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i Content Marketing th\u01b0\u1eddng g\u1eb7p<\/a><\/span><\/p>\n<\/div>\n

Con s\u1ed1 l\u00e0 ng\u00f4n t\u1eeb bi\u1ebft n\u00f3i \u0111\u00e1ng an to\u00e0n v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t. Ch\u00fang ta s\u1ebd d\u1ec5 nh\u1edb s\u1ed1 l\u01b0\u1ee3ng h\u01a1n l\u00e0 b\u1ea5t k\u1ec3 m\u1ed9t c\u00e2u ch\u1eef n\u00e0o. L\u1ea5y v\u00ed d\u1ee5, hai d\u00f2ng text \u201c Vi\u00eam \u0111\u01b0\u1eddng h\u00f4 h\u1ea5p l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 nghi\u00eam tr\u1ecdng v\u1edbi tr\u1ebb nh\u1ecf th\u1eddi nay \u201d v\u00e0 d\u00f2ng th\u1ee9 hai \u201c 80 % tr\u1ebb nh\u1ecf c\u00f3 r\u1ee7i ro ti\u1ec1m \u1ea9n b\u1ecb vi\u00eam \u0111\u01b0\u1eddng h\u00f4 h\u1ea5p \u201d. Con s\u1ed1 80 % \u1ea5n t\u01b0\u1ee3ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi d\u00f2ng ch\u1eef \u201c l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 nghi\u00eam tr\u1ecdng \u201d. V\u1eady th\u00ec, nh\u1eefng marketers \u0111\u1eebng qu\u00ean, h\u00e3y t\u00ecm ra nh\u1eefng \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u, s\u1ed1 l\u01b0\u1ee3ng r\u00f5 r\u00e0ng \u0111\u1ec3 d\u1eabn ch\u1ee9ng cho qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng online thuy\u1ebft ph\u1ee5c h\u01a1n .<\/span>
\nChi\u1ebfn d\u1ecbch \u0111\u00f3n s\u00f3ng th\u1ef1c ph\u1ea9m s\u1ea1ch tr\u00ean Soha \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng s\u1ed1 l\u01b0\u1ee3ng r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1ec1 ung th\u01b0, v\u1ec1 vi\u1ec7c th\u1ef1c ph\u1ea9m b\u1ea9n \u0111\u00e3 g\u00e2y m\u1ed1i \u0111e d\u1ecda cho ng\u01b0\u1eddi Vi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o. Chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c bu\u1ed5i t\u1ecda \u0111\u00e0m tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y l\u00e0 g\u00f3i m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a content m\u00e0 nh\u1eefng marketer doanh nghi\u1ec7p D\u01b0\u1ee3c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam. T\u01b0\u01a1ng t\u1ef1 v\u1edbi h\u00ecnh th\u1ee9c l\u00fac b\u1ea5y gi\u1edd nh\u1eefng doanh nghi\u1ec7p D\u01b0\u1ee3c hay l\u00e0m \u0111\u00f3 l\u00e0 t\u1ecda \u0111\u00e0m tr\u00ean nh\u1eefng k\u00eanh truy\u1ec1n h\u00ecnh. B\u00e2y gi\u1edd, di d\u1eddi sang n\u1ec1n t\u1ea3ng Internet. V\u1edbi Internet doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng r\u1ea5t nhi\u1ec1u th\u1ee9 : \u0111\u00f3 l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ee9c th\u00ec v\u00e0 s\u1ef1 t\u00e0ng tr\u1eef th\u00f4ng tin r\u1ea5t l\u00e2u .<\/span><\/p>\n

\u2013 Ca\u0301ch k\u00ea\u0309 chuy\u00ea\u0323n : T\u00f4\u0301i \u0111a ca\u0301c gia\u0301c quan<\/strong><\/span><\/h3>\n

N\u1ebfu n\u00f3i Content gi\u1ed1ng nh\u01b0 n\u01b0\u1edbc, v\u1eady content c\u00f3 h\u00ecnh d\u1ea1ng hay kh\u00f4ng ? H\u00ecnh d\u1ea1ng c\u1ee7a content l\u00e0 g\u00ec ?<\/span>
\nM\u1ed9t \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi mua \u1edf th\u1eddi gian hi\u1ec7n t\u1ea1i ch\u1ec9 ra r\u1eb1ng, ng\u01b0\u1eddi mua th\u00edch nh\u1eefng th\u1ee9 \u0103n x\u1ed5i, h\u1ecd l\u01b0\u1edbt m\u1ecdi th\u1ee9 r\u1ea5t nhanh, h\u1ecd th\u00edch xem clip r\u1ea5t ng\u1eafn v\u00e0 h\u1ecd kh\u00f4ng th\u00edch \u0111\u1ecdc nhi\u1ec1u. \u0110\u00e2y l\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua. V\u1eady nh\u1eefng \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung \u1edf th\u1eddi gian hi\u1ec7n t\u1ea1i c\u0169ng ph\u1ea3i bi\u1ebfn h\u00f3a theo h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua \u0111\u1ec3 ph\u00e2n ph\u1ed1i nhu y\u1ebfu c\u1ee7a h\u1ecd .<\/span>
\nV\u00ec content l\u00e0 n\u01b0\u1edbc v\u00e0 m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean Digital l\u00e0 m\u1ea3nh \u0111\u1ea5t t\u1ed1t nh\u1ea5t \u0111\u1ec3 content ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0a ra r\u1ea5t nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng so v\u1edbi nh\u1eefng thi\u00ean nhi\u00ean v\u00e0 m\u00f4i tr\u01b0\u1eddng kh\u00e1c. \u0110\u00e2y l\u00e0 l\u1ee3i th\u1ebf m\u00e0 nh\u1eefng nh\u00e3n h\u00e0ng kh\u00f4ng h\u1ec1 b\u1ecf l\u1ee1 \u1edf th\u1eddi gian hi\u1ec7n t\u1ea1i n\u1ebfu mu\u00f4n ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua .<\/span>
\n\u0110\u1ecbnh d\u1ea1ng tuy\u1ebfn b\u00e0i :<\/span>
\nThay v\u00ec m\u1ed9t tuy\u1ebfn b\u00e0i th\u01b0\u1eddng th\u00ec c\u00f3 text v\u00e0 h\u00ecnh \u1ea3nh l\u00e0 y\u1ebfu t\u1ed1t r\u1ea5t ph\u1ed5 c\u1eadp th\u00ec \u0111\u1ecbnh d\u1ea1ng tuy\u1ebfn b\u00e0i ng\u00e0y n\u00e0y c\u0169ng \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch v\u1edbi nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi mua. \u0110\u00f3 l\u00e0, trong b\u00e0i c\u00f3 nh\u1eefng video clip, trong b\u00e0i s\u1eed d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh infographic ho\u1eb7c c\u00f3 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng r\u1ea5t m\u1edbi \u0111\u00f3 l\u00e0 emagazine. Emagazine gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00f4 g\u00e1i v\u1eeba \u0111\u1eb9p ng\u01b0\u1eddi v\u1eeba \u0111\u1eb9p n\u1ebft, n\u1ed9i dung r\u1ea5t hay v\u00e0 h\u00ecnh \u1ea3nh r\u1ea5t \u0111\u1eb9p .<\/span>
\nEmagazine l\u00e0 c\u00e1ch b\u1ed9c l\u1ed9 m\u1edbi tr\u00ean nh\u1eefng trang b\u00e1o l\u00fac b\u1ea5y gi\u1edd, tr\u1ecdn v\u1eb9n kh\u00f4ng c\u00f3 nh\u1eefng zone qu\u1ea3ng c\u00e1o xung quanh, tr\u1ecdn v\u1eb9n t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c v\u00e0 n\u1ed9i dung. N\u1ed9i dung \u0111\u01b0\u1ee3c trau chu\u1ed1t v\u00e0 h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c phong c\u00e1ch thi\u1ebft k\u1ebf r\u1ea5t \u0111\u1eb9p. Emagazine r\u1ea5t t\u01b0\u01a1ng th\u00edch n\u1ebfu nh\u00e3n h\u00e0ng c\u00f3 m\u1ed9t c\u00e2u truy\u1ec7n hay mu\u1ed1n k\u1ec3 .<\/span>
\n\u0110\u1ecbnh d\u1ea1ng Campaign Site :<\/span>
\nCampaign c\u00f3 l\u1ebd r\u1eb1ng \u0111\u00e3 quen thu\u1ed9c v\u1edbi \u0111\u1ea1i \u0111a s\u1ed1 marketers. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng h\u1ec1 thi\u1ebfu trong nh\u1eefng chi\u1ebfn d\u1ecbch chuy\u00ean nghi\u1ec7p v\u00e0 b\u00e0i b\u1ea3n. \u1ede t\u1ed5ng th\u1ec3 nh\u1eefng \u0111\u1ecbnh d\u1ea1ng : banner, b\u00e0i vi\u1ebft t\u1ea5t c\u1ea3 ch\u00fang ta kh\u00f4ng h\u1ec1 nh\u1ed3i nh\u00e9t t\u1ed5ng th\u1ec3 th\u00f4ng tin c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u, lo\u1ea1i s\u1ea3n ph\u1ea9m. V\u1eady t\u1ea5t c\u1ea3 ch\u00fang ta c\u1ea7n d\u1eabn ng\u01b0\u1eddi mua t\u1eeb to\u00e0n b\u1ed9 nh\u1eefng k\u00eanh v\u1ec1 m\u1ed9t \u0111i\u1ec3m cu\u1ed1i \u0111\u1ec3 cung \u1ee9ng th\u00eam nh\u1eefng th\u01b0\u1edfng th\u1ee9c v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Campaign site ch\u00ednh l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p nh\u01b0 v\u1eady .<\/span>
\nCampaign \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ecf neo sau cu\u1ed1i h\u00fat t\u1ed5ng th\u1ec3 m\u1ecdi traffic. N\u1ebfu doanh nghi\u1ec7p l\u00e0m t\u1ed1t th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m quy \u0111\u1ed5i sales. Kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0110K, \u0111\u1ec3 l\u1ea1i th\u00f4ng tin c\u00e1 th\u1ec3 \u0111\u1ec3 mua h\u00e0ng ho\u1eb7c nh\u1eadn t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp .<\/span>
\n\u0110\u1ed1i v\u1edbi ng\u00e0nh D\u01b0\u1ee3c, hi\u1ec7n t\u1ea1i, c\u00f3 r\u1ea5t nhi\u1ec1u m\u1eabu s\u1ea3n ph\u1ea9m tr\u00ean website. C\u00e1c marketers, nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p th\u01b0\u1eddng d\u1eabn link v\u1ec1 page \u0111\u1ec3 ra m\u1eaft m\u1eabu s\u1ea3n ph\u1ea9m. Kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00f3 \u0111\u1ecdc r\u1ed3i kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec ti\u1ebfp theo. \u0110i\u1ec1u n\u00e0y r\u1ea5t ti\u00eau t\u1ed1n l\u00e3ng ph\u00ed. Khi t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u00e3 b\u1ecf ti\u1ec1n \u0111\u1ec3 d\u1eabn ng\u01b0\u1eddi mua v\u1ec1 website th\u00ec t\u1ea5t c\u1ea3 ch\u00fang ta ph\u1ea3i c\u00f3 c\u00e1ch \u0111\u1ec3 d\u1eabn h\u1ecd sang m\u1ed9t h\u00e0nh vi ti\u1ebfp theo nh\u01b0 click \u0111\u1ec3 mua h\u00e0ng hay \u0111\u1ec3 l\u1ea1i m\u1ed9t th\u00f4ng tin. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 nh\u1eefng nh\u00e3n h\u00e0ng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng l\u00e0 nh\u1eefng nh\u00e3n h\u00e0ng m\u1edbi hay b\u1ecf l\u1ee1. Ngay khi t\u1ea1o l\u1eadp chi\u1ebfn d\u1ecbch doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u01b0 duy ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng ph\u1ec5u, d\u1eabn ng\u01b0\u1eddi mua t\u1eeb l\u00fac nh\u00ecn th\u1ea5y t\u00ean th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn kh\u00e2u cu\u1ed1i \u0110K t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n

\u2013 K\u00eanh truy\u00ea\u0300n ta\u0309i phu\u0300 h\u01a1\u0323p v\u01a1\u0301i \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng ha\u0300nh vi<\/strong><\/span><\/h3>\n

N\u1ed9i dung hay, h\u00ecnh th\u1ee9c \u0111\u1eb9p nh\u01b0ng n\u1ebfu \u0111\u01b0a l\u00ean sai k\u00eanh th\u00ec c\u0169ng chi\u1ebfn d\u1ecbch c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecb fail. Vi\u1ec7c ch\u1ecdn k\u00eanh s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o v\u00e0o t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng fan h\u00e2m m\u1ed9 c\u1ee7a nh\u00e3n h\u00e0ng. Admicro s\u1ebd c\u00f3 t\u01b0 v\u1ea5n tr\u1ecdn g\u00f3i \u0111\u1ec3 h\u00e0nh kh\u00e1ch ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0a ra n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p t\u01b0\u01a1ng th\u00edch, \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng th\u00edch v\u00e0 k\u00eanh t\u01b0\u01a1ng th\u00edch truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng fan h\u00e2m m\u1ed9 ti\u1ec1m n\u0103ng .<\/span>
\n\u0110\u00e2y l\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p content marketing m\u00e0 Admicro ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u01b0\u01a1ng h\u1ed7 qu\u00fd kh\u00e1ch ng\u00e0nh D\u01b0\u1ee3c trong th\u1eddi gian hi\u1ec7n t\u1ea1i. Admicro lu\u00f4n s\u00e1t c\u00e1nh c\u00f9ng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a doanh nghi\u1ec7p .<\/span>
\nMarAI<\/span><\/p>\n

\n

Xem th\u00eam: Content marketing l\u00e0 g\u00ec? 45 xu h\u01b0\u1edbng content marketing 2022<\/a><\/span><\/p>\n<\/div>\n

5\/5 – ( 2 b\u1ea7u ch\u1ecdn )<\/span><\/p>\n

Ngu\u1ed3n: Marketing AI<\/span><\/p>\n

Xem th\u00eam:\u00a010 b\u01b0\u1edbc \u0111\u1ec3 kinh doanh online th\u00e0nh c\u00f4ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/span><\/p>\n<\/div>\n

\n

Source: https:\/\/migoda.vn<\/a><\/span>
\nCategory: CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u00f9 v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn n\u00e0o nh\u01b0 google hay facebook, m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng adnetword th\u00ec \u0111i\u1ec1u quan tr\u1ecdng t\u1ea5t c\u1ea3 ch\u00fang ta v\u1eabn c\u1ea7n…<\/p>\n","protected":false},"author":1,"featured_media":5233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[33],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2078"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2078"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5233"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}