{"id":2080,"date":"2022-03-26T15:48:06","date_gmt":"2022-03-26T15:48:06","guid":{"rendered":"https:\/\/migoda.vn\/content-marketing-executive-la-gi-1648309681"},"modified":"2023-04-23T02:51:31","modified_gmt":"2023-04-23T02:51:31","slug":"content-executive-la-gi-1648309681","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/content-executive-la-gi-1648309681\/","title":{"rendered":"Content Executive l\u00e0 g\u00ec? K\u1ef9 n\u0103ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Content Executive?"},"content":{"rendered":"
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B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 ngh\u1ec1 Content Executive ? Mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t Content Excacutive c\u1ea7n c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c g\u00ec ? C\u00f9ng t\u00ecm qua b\u00e0i vi\u1ebft n\u00e0y ngay ! ! !<\/span><\/p>\n

Content Executive l\u00e0 g\u00ec ? K\u1ef9 n\u0103ng \u0111\u1ec3 tr\u1edf th\u00e0nh<\/span><\/p>\n

Content Executive l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c trong Marketing nh\u01b0ng c\u00f2n nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a hi\u1ec3u r\u00f5. H\u00f4m nay h\u00e3y c\u00f9ng Hara Agency kh\u00e1m ph\u00e1 v\u1ec1 \u0111\u1ecbnh ngh\u0129a Content Executive nh\u00e9. Ch\u01b0a h\u1ebft, b\u00e0i vi\u1ebft n\u00e0y c\u00f2n ph\u00e2n ph\u1ed1i nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t Content Executive n\u1eefa \u0111\u00f3. C\u00f9ng t\u00ecm m\u1edf m\u00e0n t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 ngay n\u00e0o ! ! !<\/span><\/p>\n

1. Content Executive l\u00e0 g\u00ec?\u00a0<\/b><\/span><\/h2>\n

\"Content<\/span><\/p>\n

Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c d\u1ecbch t\u1eeb c\u1ee5m t\u1eeb Content Executive. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ee9c v\u1ee5 quan tr\u1ecdng trong m\u1ecdi doanh nghi\u1ec7p, c\u00f4ng ty c\u00f3 li\u00ean quan \u0111\u1ebfn truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o. Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 truy\u1ec1n th\u00f4ng c\u00f3 tr\u00e1ch nhi\u1ec7m trong qu\u1ea3ng b\u00e1 chi\u1ebfn d\u1ecbch, th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 gi\u00fap doanh nghi\u1ec7p t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh thu.<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: Content Executive l\u00e0 g\u00ec? K\u1ef9 n\u0103ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Content Executive?<\/a><\/span><\/p>\n<\/div>\n

Tr\u1edf th\u00e0nh m\u1ed9t Content Executive, b\u1ea1n ch\u1ecbu ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m qu\u1ea3n tr\u1ecb v\u00e0 l\u00e0m ch\u1ee7 nh\u1eefng m\u1ed1i quan h\u1ec7 s\u1ed1ng s\u00f3t gi\u1eefa s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a c\u1ee7a m\u00ecnh v\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u00eau d\u00f9ng. \u0110\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n ph\u1ea3i link m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi mua h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd. L\u00e0m t\u0103ng gi\u00e1 tr\u1ecb lo\u1ea1i s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 l\u1ec7ch gi\u00e1 cho doanh nghi\u1ec7p .<\/span><\/p>\n

Content Manager<\/strong> \u2013 M\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u1ecdi Content Executive khi m\u1edbi v\u00e0o ngh\u1ec1<\/span><\/p><\/blockquote>\n

2. C\u00f4ng vi\u1ec7c c\u1ee7a Content Executive l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

\"Content<\/span><\/p>\n

V\u1ecb tr\u00ed Content Executive g\u1ea7n gi\u1ed1ng m\u1ed9t Marketing Manager. B\u1ea1n l\u00e0 ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb, l\u00ean k\u1ebf ho\u1ea1ch, th\u00f4ng t\u01b0 v\u00e0 ch\u1ec9 ti\u00eau doanh thu cho nh\u00e2n s\u1ef1 c\u1ee7a c\u00f4ng ty .<\/span>
\nB\u1ea1n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra insight ng\u01b0\u1eddi mua \u0111\u1ec3 thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng, l\u00ean k\u1ebf ho\u1ea1ch kinh doanh th\u01b0\u01a1ng m\u1ea1i t\u01b0\u01a1ng th\u00edch v\u1edbi t\u1eebng d\u1ecbch chuy\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Bao g\u1ed3m : t\u0103ng tr\u01b0\u1edfng ch\u1ee7 tr\u01b0\u01a1ng b\u00e1n h\u00e0ng, ch\u1ee7 tr\u01b0\u01a1ng marketing \/ khuy\u1ebfn m\u1ea1i, \u2026<\/span>
\nPh\u1ed1i h\u1ee3p th\u1ef1c thi ch\u1ee7 tr\u01b0\u01a1ng \u0111\u00f3 v\u1edbi nh\u1eefng nh\u00e2n s\u1ef1 \u0111\u1ec3 l\u00e0m b\u00e1o c\u00e1o gi\u1ea3i tr\u00ecnh cho ban Gi\u00e1m \u0111\u1ed1c. B\u00e1o c\u00e1o t\u00ecnh h\u00ecnh chi\u1ebfn d\u1ecbch \u0111\u00e3 v\u00e0 \u0111ang di\u1ec5n ra s\u00e1t sao .<\/span>
\nB\u1ea1n c\u00f2n c\u00f3 tr\u00e1ch nhi\u1ec7m gi\u1eef li\u00ean h\u1ec7, trao \u0111\u1ed5i v\u1edbi ng\u01b0\u1eddi mua. H\u1ecd ch\u00ednh l\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn nh\u1eefng ch\u1ee7 tr\u01b0\u01a1ng Marketing c\u1ee7a c\u00f4ng ty .<\/span><\/p>\n

6 Cu\u1ed1n s\u00e1ch c\u1ef1c hay v\u1ec1 Content Marketing<\/strong> hay nh\u1ea5t m\u00e0 m\u1ecdi content executive c\u1ea7n bi\u1ebft<\/span><\/p><\/blockquote>\n

3. C\u00e1c k\u1ef9 n\u0103ng \u201csinh t\u1ed3n\u201d c\u1ee7a m\u1ed9t Content Executive<\/b><\/span><\/h2>\n

3.1. K\u1ef9 n\u0103ng l\u1eadp k\u1ebf hoa\u0323ch<\/strong><\/span><\/h3>\n

\"L\u1eadp<\/span>
\nV\u1eeba l\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u1ec9 huy, v\u1eeba l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng online th\u00ec k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c l\u1eadp k\u1ebf ho\u1ea1ch l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. B\u1ea1n c\u1ea7n ph\u1ea3i b\u1ea3o v\u1ec7 nh\u1eefng d\u1ef1 \u00e1n B\u1ea5t \u0110\u1ed9ng S\u1ea3n di\u1ec5n ra \u0111\u00fang qu\u00e1 tr\u00ecnh. Ch\u1ec9 c\u1ea7n m\u1ed9t vi\u1ec7c nh\u1ecf b\u1ecb l\u1ee1 s\u1ebd k\u00e9o theo c\u1ea3 d\u1ef1 \u00e1n B\u1ea5t \u0110\u1ed9ng S\u1ea3n b\u1ecb t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng theo b\u1ea1n .<\/span>
\nB\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 vai tr\u00f2 qu\u1ea3n tr\u1ecb nh\u00e2n d\u1ef1 trong d\u1ef1 \u00e1n B\u1ea5t \u0110\u1ed9ng S\u1ea3n. N\u1ebfu kh\u00f4ng bi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch, b\u1ea1n s\u1ebd kh\u00f4ng ki\u1ec3m tra \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh vi\u1ec7c l\u00e0m c\u1ee7a nh\u00e2n s\u1ef1. Kh\u00f4ng nh\u1eefng h\u1ecfng vi\u1ec7c, b\u1ea1n c\u00f2n l\u00e0 t\u1ea5m g\u01b0\u01a1ng x\u1ea5u cho nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi .<\/span><\/p>\n

3.2. K\u1ef9 n\u0103ng vi\u1ebft b\u00e0i<\/b><\/span><\/h3>\n

\"l\u00e0<\/span><\/p>\n

K\u1ef9 n\u0103ng vi\u1ebft b\u00e0i l\u00e0 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c \u201c c\u1ee9ng \u201d cho b\u1ea5t k\u1ec3 ai theo m\u1ea3ng truy\u1ec1n th\u00f4ng online. Ph\u1ea7n content hay l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh l\u00e0m cho m\u1ed9t d\u1ef1 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc. Do \u0111\u00f3 b\u1ea1n ph\u1ea3i ph\u00e1t minh s\u00e1ng t\u1ea1o ra nh\u1eefng n\u1ed9i dung hay, \u0111\u1ed9c l\u1ea1, \u0111\u00fang insight ng\u01b0\u1eddi mua .<\/span>
\nNh\u01b0 v\u1eady, th\u00f4ng \u0111i\u1ec7p v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1eddi c\u01a1 ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 lan t\u1ecfa \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi. Doanh nghi\u1ec7p m\u1edbi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh .<\/span><\/p>\n

Ti\u00eau ch\u00ed m\u1ed9t b\u00e0i Content hay<\/strong> v\u00e0 T\u1ed5ng h\u1ee3p 12 b\u00e0i Content m\u1eabu hay nh\u1ea5t d\u00e0nh cho b\u1ea1n<\/span><\/p><\/blockquote>\n

3.3. K\u1ef9 n\u0103ng s\u00e1ng ta\u0323o<\/b><\/span><\/h3>\n

\"l\u00e0<\/span>
\nNgh\u1ec1 Marketing n\u00f3i chung v\u00e0 Content Executive n\u00f3i ri\u00eang r\u1ea5t c\u1ea7n nh\u1eefng b\u1ed9 \u00f3c ph\u00e1t minh s\u00e1ng t\u1ea1o. Xu h\u01b0\u1edbng v\u00e0 th\u1ecb tr\u01b0\u1eddng bi\u1ebfn h\u00f3a li\u00ean t\u1ee5c t\u1eebng gi\u00e2y, t\u1eebng ph\u00fat. Ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o ph\u1ea3i ch\u1ea1y theo \u0111\u01b0\u1ee3c khuynh h\u01b0\u1edbng v\u00e0 ph\u00e2n ph\u1ed1i nhu y\u1ebfu ng\u01b0\u1eddi mua. Do \u0111\u00f3, h\u00e3y lu\u00f4n h\u1ecdc h\u1ecfi \u0111\u1ec3 \u0111\u1ea7u \u00f3c tr\u1edf n\u00ean ph\u00e1t minh s\u00e1ng t\u1ea1o, nh\u1ea1y b\u00e9n nh\u00e9 .<\/span><\/p>\n

Content is King<\/strong> \u2013 C\u00e2u n\u00f3i kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a Content t\u1eeb Bill Gates?<\/span><\/p><\/blockquote>\n

3.4. K\u1ef9 n\u0103ng t\u1ef1 nghi\u00ean c\u1ee9u<\/b><\/span><\/h3>\n

\"k\u1ef9<\/span><\/p>\n

Marketing l\u00e0 m\u1ed9t ng\u00e0nh ngh\u1ec1 c\u00f3 t\u00ednh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u v\u00e0 \u0111\u00e0o th\u1ea3i quy\u1ebft li\u1ec7t nh\u1ea5t l\u00fac b\u1ea5y gi\u1edd. B\u00ean c\u1ea1nh nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c d\u1ea1y \u1edf tr\u01b0\u1eddng, lu\u00f4n ph\u1ea3i c\u00f3 \u00fd th\u1ee9c t\u1ef1 \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u .<\/span>
\nT\u1ef1 ph\u00e1t hi\u1ec7n nh\u1eefng khuy\u1ebft \u0111i\u1ec3m c\u1ee7a m\u00ecnh qua \u0111\u1ed3ng nghi\u1ec7p, qua nh\u1eefng d\u1ef1 \u00e1n B\u1ea5t \u0110\u1ed9ng S\u1ea3n. T\u1ef1 b\u1ed5 tr\u1ee3 thi\u1ebfu s\u00f3t cho b\u1ea3n th\u00e2n \u0111\u1ec3 tri\u1ec3n khai xong h\u01a1n. \u0110\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu y\u1ebfu t\u1eeb th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng<\/span>
\nM\u1ed9t ng\u01b0\u1eddi l\u00e0m Content Executive c\u1ea7n ph\u1ea3i \u0111a n\u0103ng v\u00e0 nhanh g\u1ecdn. \u0110\u1eebng ti\u00eau t\u1ed1n l\u00e3ng ph\u00ed th\u1eddi h\u1ea1n m\u00e0 h\u00e3y lu\u00f4n g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ecdc t\u1eadp, t\u1ef1 nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra nh\u00e9 .<\/span><\/p>\n

Content Direction<\/strong> N\u1ec1n M\u00f3ng Ph\u00e1t Tri\u1ec3n B\u1ec1n V\u1eefng Cho M\u1ed7i Chi\u1ebfn D\u1ecbch Marketing<\/span><\/p>\n

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Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3<\/a><\/span><\/p>\n<\/div>\n<\/blockquote>\n

4. M\u1ed9t s\u1ed1 y\u00eau c\u1ea7u v\u1ec1 Content Executive c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/b><\/span><\/h2>\n

\"Content<\/span><\/p>\n

4.1. Y\u00eau c\u1ea7u v\u1ec1 c\u00f4ng vi\u1ec7c<\/b><\/span><\/h3>\n