{"id":2089,"date":"2022-03-26T23:00:10","date_gmt":"2022-03-26T23:00:10","guid":{"rendered":"https:\/\/migoda.vn\/content-marketing-hoc-nganh-gi-1648335604"},"modified":"2023-04-23T02:47:28","modified_gmt":"2023-04-23T02:47:28","slug":"nganh-digital-marketing-1648335604","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/nganh-digital-marketing-1648335604\/","title":{"rendered":"Ng\u00e0nh Digital Marketing: H\u1ecdc g\u00ec, h\u1ecdc \u1edf \u0111\u00e2u, ra tr\u01b0\u1eddng l\u00e0m g\u00ec?"},"content":{"rendered":"
\n

\"digital<\/span><\/p>\n

B\u1ea1n y\u00eau th\u00edch c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea3m th\u1ea5y Internet l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ed7i ng\u01b0\u1eddi? B\u1ea1n mong mu\u1ed1n l\u00e0m vi\u1ec7c trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi? V\u1eady th\u00ec ng\u00e0nh Digital Marketing c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o d\u00e0nh cho b\u1ea1n. C\u00f9ng \u0111\u1ecdc b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 m\u1ed9t trong nh\u1eefng lo\u1ea1i h\u00ecnh marketing kh\u00f4ng th\u1ec3 thi\u1ebfu trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p 4.0 hi\u1ec7n nay nh\u00e9.<\/span><\/p>\n

>> Review tr\u01b0\u1eddng : Du h\u1ecdc th\u1ea1c s\u0129 ng\u00e0nh Marketing t\u1ea1i \u0110H Aston, Birmingham, Anh Qu\u1ed1c<\/span><\/p>\n

\n

B\u1ea1n \u0111ang \u0111\u1ecdc: Ng\u00e0nh Digital Marketing: H\u1ecdc g\u00ec, h\u1ecdc \u1edf \u0111\u00e2u, ra tr\u01b0\u1eddng l\u00e0m g\u00ec?<\/a><\/span><\/p>\n<\/div>\n

Digital Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Digital Marketing ( hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ) l\u00e0 h\u00e0ng lo\u1ea1t nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed marketing c\u00f3 s\u1eed d\u1ee5ng nh\u1eefng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed hay Internet \u0111\u1ec3 li\u00ean k\u1ebft v\u1edbi ng\u01b0\u1eddi mua v\u00e0 qu\u1ea3ng c\u00e1o cho lo\u1ea1i s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 \/ t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Internet c\u0169ng nh\u01b0 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn trong th\u1eddi \u0111\u1ea1i 4.0 \u0111\u00e3 \u0111\u1ed5i kh\u00e1c tr\u1ecdn v\u1eb9n ph\u01b0\u01a1ng ph\u00e1p ng\u01b0\u1eddi mua t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 ra quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 ch\u1ea5t x\u00fac t\u00e1c cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Digital Marketing, tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng h\u1ec1 thi\u1ebfu trong k\u1ebf ho\u1ea1ch marketing to\u00e0n di\u1ec7n v\u00e0 t\u1ed5ng th\u1ec3 c\u1ee7a nh\u1eefng doanh nghi\u1ec7p .<\/span><\/p>\n

\"\"<\/span><\/p>\n

M\u1ed9t \u0111\u1eb7c th\u00f9 c\u1ee7a Digital Marketing \u0111\u00f3 l\u00e0 s\u1ef1 li\u00ean t\u1ee5c \u0111\u1ed5i kh\u00e1c, d\u1ecbch chuy\u1ec3n khi thao t\u00e1c tr\u00ean nh\u1eefng c\u00f4ng c\u1ee5 s\u1ed1 b\u1edfi v\u1eadn t\u1ed1c t\u0103ng tr\u01b0\u1edfng nhanh g\u1ecdn c\u1ee7a c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn. So v\u1edbi nh\u1eefng h\u00ecnh th\u1ee9c Marketing truy\u1ec1n th\u1ed1ng l\u1ecbch s\u1eed, Digital Marketing \u0111\u01b0\u1ee3c cho ph\u00e9p nh\u1eefng doanh nghi\u1ec7p nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch v\u00e0 th\u1ed1ng k\u00ea gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t cao thu\u1eadn ti\u1ec7n h\u01a1n tr\u1ea3i qua t\u00e0i li\u1ec7u tr\u1ef1c tuy\u1ebfn t\u1eeb nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed \u0111\u00f3 \u0111em l\u1ea1i .<\/span><\/p>\n

T\u1eeb g\u00f3c nh\u00ecn doanh nghi\u1ec7p, Digital Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp b\u1eb1ng nh\u1eefng gi\u1ea3i ph\u00e1p v\u00e0 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 li\u00ean k\u1ebft v\u1edbi ng\u01b0\u1eddi mua khi h\u1ecd tr\u1ef1c tuy\u1ebfn tr\u00ean Internet. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn website v\u00e0 m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p cho \u0111\u1ebfn nh\u1eefng gia t\u00e0i t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn nh\u01b0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, email marketing, quan h\u1ec7 c\u00f4ng ch\u00fang tr\u1ef1c tuy\u1ebfn \u2026 M\u1ed9t chi\u1ebfn d\u1ecbch Digital Marketing lu\u00f4n n\u1eb1m trong m\u1ed9t chi\u1ebfn d\u1ecbch Marketing t\u1ed5ng th\u1ec3 v\u00e0 to\u00e0n di\u1ec7n v\u00e0 t\u01b0\u01a1ng h\u1ed7 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ti\u1ec1m n\u0103ng ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p .<\/span><\/p>\n

\"\"<\/span><\/p>\n

T\u1ea1i sao n\u00ean h\u1ecdc ng\u00e0nh h\u1ecdc n\u00e0y?<\/strong><\/span><\/h2>\n

Theo b\u00e1o c\u00e1o gi\u1ea3i tr\u00ecnh t\u1eeb Hootsuite v\u00e0 We are Social v\u1ec1 Xu h\u01b0\u1edbng Digital t\u1ea1i N\u01b0\u1edbc Ta n\u0103m 2020 – 2021, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Internet \u1edf N\u01b0\u1edbc Ta l\u00e0 68,72 tri\u1ec7u ng\u01b0\u1eddi, chi\u1ebfm h\u01a1n 70 % d\u00e2n s\u1ed1. Vi\u1ec7t Nam c\u0169ng l\u00e0 v\u01b0\u01a1ng qu\u1ed1c c\u00f3 t\u1ef7 su\u1ea5t s\u1eed d\u1ee5ng nh\u1eefng n\u1ec1n t\u1ea3ng m\u1ea3ng x\u00e3 h\u1ed9i cao v\u1edbi h\u01a1n 72 tri\u1ec7u ng\u01b0\u1eddi. Trong \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng nh\u1eefng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 truy v\u1ea5n v\u00e0o m\u1ea3ng x\u00e3 h\u1ed9i c\u0169ng \u1edf m\u1ee9c cao v\u1edbi 67.16 tri\u1ec7u ng\u01b0\u1eddi, chi\u1ebfm 68 % d\u00e2n s\u1ed1 .<\/span><\/p>\n

\"\"<\/span><\/p>\n

D\u1ef1a v\u00e0o b\u00e1o c\u00e1o gi\u1ea3i tr\u00ecnh tr\u00ean, ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ea5y t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng Internet n\u00f3i chung v\u00e0 nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i n\u00f3i ri\u00eang t\u1ea1i N\u01b0\u1edbc Ta ng\u00e0y c\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c nh\u1eefng doanh nghi\u1ec7p th\u1ef1c thi digital marketing s\u1ebd t\u1ea1o th\u1eddi c\u01a1 l\u1edbn \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi mua, t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng t\u1edbi quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi mua. \u0110\u1eb7c bi\u1ec7t, trong t\u01b0\u01a1ng lai, v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nhi\u1ec1u c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn m\u1edbi nh\u01b0 AI, Big Data, Digital Marketing s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t th\u00e0nh ph\u1ea7n kh\u00f4ng h\u1ec1 thi\u1ebfu trong k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea5t k\u1ef3 m\u1ed9t t\u1ed5 ch\u1ee9c tri\u1ec3n khai, doanh nghi\u1ec7p n\u00e0o .<\/span><\/p>\n

>> Du h\u1ecdc ng\u00e0nh Marketing \u1edf \u0111\u00e2u t\u1ed1t v\u1edbi ng\u00e2n s\u00e1ch ph\u1ea3i ch\u0103ng ?<\/span><\/p>\n

H\u1ecdc Digital Marketing l\u00e0 h\u1ecdc g\u00ec?<\/strong><\/span><\/h2>\n

\"\"<\/span><\/p>\n

\u0110a s\u1ed1 nh\u1eefng kho\u00e1 h\u1ecdc v\u1ec1 Digital Marketing c\u00f3 m\u1ed9t l\u1ed9 tr\u00ecnh kh\u00e1 r\u00f5 r\u00e0ng, kh\u1edfi \u0111\u1ea7u v\u1edbi nh\u1eefng m\u00f4n h\u1ecdc cung \u1ee9ng cho sinh vi\u00ean m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 ngh\u00e0nh n\u00e0y. Sau \u0111\u00f3, nh\u1eefng kho\u00e1 h\u1ecdc s\u1ebd \u0111\u01b0\u1ee3c cho ph\u00e9p sinh vi\u00ean l\u1ef1a ch\u1ecdn v\u00e0 theo h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u0169ng nh\u01b0 nh\u1eefng k\u0129 n\u0103ng s\u00e2u xa nh\u01b0 t\u1ed1i \u01b0u ho\u00e1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ( SEO ), ti\u1ebfp th\u1ecb qua email hay qu\u1ea3ng c\u00e1o trong marketing. M\u1ed9t s\u1ed1 ph\u1ea7n h\u1ecdc ch\u00ednh trong nh\u1eefng kho\u00e1 h\u1ecdc Digital Marketing l\u00e0 :<\/span><\/p>\n