{"id":2097,"date":"2022-03-27T03:48:19","date_gmt":"2022-03-27T03:48:19","guid":{"rendered":"https:\/\/migoda.vn\/content-marketing-khong-thuc-hien-vai-tro-nao-1648352893"},"modified":"2023-04-23T02:37:07","modified_gmt":"2023-04-23T02:37:07","slug":"content-marketing-khong-thuc-hien-vai-tro-nao-1648352893","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/content-marketing-khong-thuc-hien-vai-tro-nao-1648352893\/","title":{"rendered":"Content l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a content Marketing, b\u00ed quy\u1ebft vi\u1ebft Content chu\u1ea9n SEO l\u00ean Top"},"content":{"rendered":"
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Content l\u00e0 g\u00ec ? B\u1ea1n \u0111ang hay l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m tay ngh\u1ec1 vi\u1ebft Content l\u00e2u n\u0103m th\u00ec kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 l\u1ebd r\u1eb1ng kh\u00f4ng c\u00f2n l\u1ea1. Nh\u01b0ng ch\u1eafc r\u1eb1ng v\u1edbi nh\u1eefng b\u1ea1n \u0111ang m\u1edbi b\u01b0\u1edbc v\u00e0o vi\u1ec7c l\u00e0m vi\u1ebft Content th\u00ec nh\u1eefng nhu y\u1ebfu, y\u1ebfu t\u1ed1 n\u00e0o c\u1ea7n cho m\u1ed9t Content ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u01b0\u1ee3t l\u00ean v\u1ecb tr\u00ed Top \u0111\u1ea7u c\u1ee7a b\u1ea3ng hi\u1ec7u qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google th\u00ec c\u00f3 l\u1ebd r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111\u1ec3 n\u00f3i .Content l\u00e0 m\u1ed9t ngh\u00e0nh c\u00f2n m\u1edbi m\u1ebb v\u00e0 l\u1ea1 m\u1eaft, vi\u1ebft content ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ch\u0103m s\u00f3c c\u00f3 l\u1ebd r\u1eb1ng l\u00e0 b\u1edfi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a n\u1ec1n kinh t\u1ebf t\u00e0i ch\u00ednh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 l\u00fac b\u1ea5y gi\u1edd. V\u1eady content l\u00e0 g\u00ec ? N\u00f3 c\u00f3 vai tr\u00f2, quy\u1ec1n l\u1ee3i g\u00ec m\u00e0 nhu y\u1ebfu c\u1ee7a n\u00f3 l\u1ea1i cao nh\u01b0 v\u1eady ? Ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p to\u00e0n b\u1ed9 nh\u1eefng c\u00e2u h\u1ecfi xung quanh Content v\u00e0 san s\u1ebb cho b\u1ea1n c\u00e1ch \u0111\u1ec3 l\u00e0m cho content c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 v\u01b0\u1ee3t l\u00ean Top .\"Content<\/span><\/p>\n

Content l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

Content d\u1ecbch theo ngh\u0129a ti\u1ebfng Vi\u1ec7t l\u00e0 n\u1ed9i dung. \u1ede d\u00e2y Content ch\u00ednh l\u00e0 m\u1ed9t n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, h\u1eefu d\u1ee5ng v\u00e0 kh\u1ea3 d\u1ee5ng cho \u0111\u1ecdc, ng\u01b0\u1eddi c\u00f3 nhu y\u1ebfu kh\u00e1m ph\u00e1 v\u1ec1 m\u1ed9t kh\u00e1i ni\u1ec7m, thu\u1eadt ng\u1eef, v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3, \u2026 m\u1ed9t content m\u00ea ho\u1eb7c s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh di\u1ec5n m\u1ed9t c\u00e1ch l\u00f4i cu\u1ed1n v\u00e0 m\u00ea ho\u1eb7c khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng ch\u1ec9 l\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng tin m\u00e0 c\u00f2n l\u00e0m fan h\u00e2m m\u1ed9 tham gia t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n, n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf tr\u00ean Website .<\/span><\/p>\n

Content l\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c nhau d\u00e0nh cho c\u00e1 nh\u00e2n v\u00e0 t\u00ecnh hu\u1ed1ng c\u00f9ng b\u1ed1i c\u1ea3nh kh\u00e1c nhau. V\u1ec1 c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 hi\u1ec3u content l\u00e0 th\u00f4ng tin, content l\u00e0 kinh nghi\u1ec7m.\u00a0<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: Content l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a content Marketing, b\u00ed quy\u1ebft vi\u1ebft Content chu\u1ea9n SEO l\u00ean Top<\/a><\/span><\/p>\n<\/div>\n

Content r\u1ea5t \u0111a, kh\u00f4ng h\u1ec1 d\u00f9ng m\u1ed9t \u0111\u1ecbnh ngh\u0129a n\u00e0o \u0111\u1ec3 x\u00e1c l\u1eadp \u0111\u01a1n c\u1eed. V\u1edbi nhi\u1ec1u ng\u01b0\u1eddi \u0111\u01a1n thu\u1ea7n n\u00f3 ch\u1ec9 l\u00e0 n\u1ed9i dung m\u00ea ho\u1eb7c, c\u00f3 t\u01b0\u01a1ng quan, \u0111\u00e1ng an to\u00e0n v\u00e0 \u0111\u00e1ng tin c\u1eady, m\u00ea ho\u1eb7c, vui ch\u01a1i ho\u1eb7c khai s\u00e1ng m\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, m\u1ed9t s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o n\u00e0o \u0111\u00f3 d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video ho\u1eb7c \u00e2m thanh .Content l\u00e0 n\u1ed9i dung ph\u00e2n ph\u1ed1i th\u00f4ng tin c\u00f3 \u00edch, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, v\u1edbi ti\u1ec1m n\u0103ng l\u00f4i cu\u1ed1n x\u00fac c\u1ea3m, s\u1ef1 tham gia c\u1ee7a fan h\u00e2m m\u1ed9 .Content l\u00e0 b\u1ea5t k\u1ec3 th\u00f4ng tin n\u00e0o t\u1ea1o d\u1ef1ng ni\u1ec1m tin, l\u00e0 th\u00f4ng tin v\u1edbi m\u1ee5c ti\u00eau d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng. M\u1ee5c \u0111\u00edch ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ec3 gi\u00e1o d\u1ee5c, vui ch\u01a1i ho\u1eb7c thuy\u1ebft ph\u1ee5c ( quy \u0111\u1ed5i ) .M\u1ed9t Content tr\u01b0\u1edbc khi \u0111\u1ebfn v\u1edbi fan h\u00e2m m\u1ed9 khi n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi vi\u1ebft th\u1ecfa m\u00e3n nhu c\u1ea7u \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi :+ Idea : C\u1ea7n c\u00f3 nh\u1eefng \u00dd t\u01b0\u1edfng v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee7a Content+ Audience : Vi\u1ebft cho Ai ?+ Intent : fan h\u00e2m m\u1ed9 mong \u01b0\u1edbc \u0111i\u1ec1u g\u00ec t\u1eeb Content c\u1ee7a b\u1ea1n, m\u1ee5c ti\u00eau t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd .+ Problem : Content c\u00f3 gi\u00fap \u0111\u1ed9c gi\u1ea3i x\u1eed l\u00fd y\u1ebfu t\u1ed1+ Keywords : Nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c Content+ Viral Content : b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u1ec3 Content \u0111\u01b0\u1ee3c Viral r\u1ed9ng v\u00e0 nhanh nh\u01b0 virus .+ Distribution : K\u00eanh ph\u00e2n ph\u1ed1i n\u00e0o \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u01b0\u1edbc<\/span><\/p>\n

Content Marketing l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

Content marketing g\u1ecdi theo ti\u1ebfng Vi\u1ec7t l\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung. Content Marketing ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c t\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, t\u01b0\u01a1ng quan \u0111\u1ebfn lo\u1ea1i s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 nh\u1eb1m m\u1ee5c \u0111\u00edch m\u1ee5c ti\u00eau l\u00f4i cu\u1ed1n, gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 th\u00f4i th\u00fac h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua \u0111\u1ec3 c\u00f3 doanh thu. v\u00e0 quy \u0111\u1ed5i h\u1ecd th\u00e0nh ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi ch\u1ee7 .Content marketing gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3i t\u1ed5 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng \u0111\u1eddi s\u1ed1ng qua vi\u1ec7c san s\u1ebb to\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1 m\u1ecdi ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 trong \u0111\u1eddi s\u1ed1ng : Gi\u00e1o d\u1ee5c \u0111\u00e0o t\u1ea1o, vui ch\u01a1i, g\u00f3c nh\u00ecn, nh\u1eadn x\u00e9t \u0111a chi\u1ec1u v\u1ec1 m\u1ed9t y\u1ebfu t\u1ed1 v\u00e0 s\u1ef1 v\u1eadt n\u00e0o \u0111\u00f3 .Content Marketing ch\u00ednh l\u00e0 m\u1ed9t quy tr\u00ecnh, m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee7a k\u1ebf ho\u1ea1ch Marketing m\u00e0 doanh nghi\u1ec7p \u0111\u1ec1 ra th\u1ef1c hi\u1ec7n nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh th\u01b0\u01a1ng m\u1ea1i .So v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u01b0\u1eddng th\u00ec, ng\u01b0\u1eddi mua ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 mua v\u00ec nguy\u00ean do n\u00e0o \u0111\u00f3 nh\u01b0 \u0111\u1ed9c l\u1ea1 ho\u1eb7c gi\u00e1 r\u1ebb, content marketing l\u00e0 c\u00e1ch cung \u1ee9ng n\u1ed9i dung c\u00f3 \u00edch cho ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng \u0111\u1ec3 gi\u00fap h\u1ecd x\u1eed l\u00fd y\u1ebfu t\u1ed1. M\u1ed9t n\u1ed9i dung gi\u00e1 tr\u1ecb th\u00ec ch\u1ee9ng t\u1ecf m\u1ee9c \u0111\u1ed9 ch\u0103m s\u00f3c \u0111\u1ebfn ng\u01b0\u1eddi mua l\u00e0 cao .<\/span><\/p>\n

Content SEO l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

Ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ecbnh ngh\u0129a : SEO Content l\u00e0 vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00f4i cu\u1ed1n truy v\u1ea5n \u0111\u1ebfn t\u1eeb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u1edf \u0111\u00e2y c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u00ednh l\u00e0 Google .Content v\u1edbi n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c coi tr\u1ecdng h\u01a1n c\u1ea3 v\u00e0 l\u00e0 ti\u00eau chu\u1ea9n cao trong nh\u00ecn nh\u1eadn c\u1ee7a Google. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh so v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n .Nh\u01b0ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean Google ? \u0110\u00f3 ch\u00ednh y\u1ebfu t\u1ed1, l\u00e0 l\u00fac b\u1ea1n c\u1ea7n SEO Content t\u1ee9c l\u00e0 l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u t\u1eeb kh\u00f3a tr\u00ean trang, san s\u1ebb n\u1ed9i dung l\u00ean nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ed1i \u01b0u h\u00ecnh \u1ea3nh, \u0111\u1ed9 d\u00e0i title, \u0111\u01b0\u1eddng d\u1eabn url, \u2026 nh\u1eefng \u0111i\u1ec1u n\u00e0y n\u1ebfu \u0111\u01b0\u1ee3c l\u00e0m t\u1ed1t s\u1ebd gi\u00fap t\u0103ng s\u1ee9c m\u1ea1nh, t\u0103ng th\u1ee9 h\u1ea1ng SEO cho h\u00e0ng lo\u1ea1t website .<\/span><\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a Content b\u00ecnh th\u01b0\u1eddng v\u00e0 Content Marketing l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

\"ContentContent Marketing \u2013 Ti\u1ebfp th\u1ecb n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c phong c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 t\u0103ng tr\u01b0\u1edfng d\u00e0nh cho m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb, ch\u1ee9 kh\u00f4ng d\u00e0nh cho vi\u1ec7c t\u0103ng tr\u01b0\u1edfng, lan r\u1ed9ng ra c\u00f4ng ty .Content Marketing kh\u00f4ng khi n\u00e0o l\u00f4i k\u00e9o ng\u01b0\u1eddi mua mua h\u00e0ng m\u00e0 tr\u00e1ch nhi\u1ec7m duy nh\u1ea5t c\u1ee7a n\u00f3 ch\u00ednh l\u00e0 t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb, h\u01b0\u1edbng \u0111\u1ebfn gi\u1ea3i ph\u00e1p nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi mua c\u00f3 t\u01b0\u01a1ng quan \u0111\u1ec3 l\u00f4i cu\u1ed1n v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi mua. N\u00f3 s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m, s\u1ef1 tin c\u1eady c\u1ee7a ng\u01b0\u1eddi mua tr\u01b0\u1edbc \u0111\u1ec3 l\u00f4i cu\u1ed1n \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c h\u1ecd mua h\u00e0ng v\u1ec1 sau .Content ( N\u1ed9i dung ) s\u1ebd k\u1ebft n\u1ed1i v\u1edbi doanh thu b\u00e1n h\u00e0ng, ng\u01b0\u1eddi mua, lo\u1ea1i s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i v\u00e0 nh\u1eefng s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o t\u1eadp trung chuy\u00ean s\u00e2u b\u00ean ngo\u00e0i kh\u00e1c .\u0110i\u1ec1u l\u00e0m content marketing c\u00f3 gi\u00e1 tr\u1ecb ng\u00e0y n\u00e0y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 : Content mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p \/ gi\u00e1 tr\u1ecb c\u00f3 \u00edch so v\u1edbi ng\u01b0\u1eddi d\u00f9ng, kh\u00f4ng nh\u01b0 content n\u1ed9i dung ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 n\u1ed9i dung kh\u00f4ng t\u01b0\u01a1ng quan ki\u1ec3u nh\u01b0 tin spam, tin r\u00e1c .N\u1ebfu Content th\u01b0\u1eddng th\u00ec l\u00e0 tr\u00ecnh l\u00e0ng n\u00f3i \u0111\u1ebfn s\u1ef1 tuy\u1ec7t v\u1eddi c\u1ee7a lo\u1ea1i s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u00ec content Marketing l\u00e0 n\u1ed9i dung mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng .Video tr\u00ecnh l\u00e0ng m\u1eabu s\u1ea3n ph\u1ea9m ; t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o m\u1eabu s\u1ea3n ph\u1ea9m ; nh\u1eefng website, t\u00e0i li\u1ec7u v\u1ec1 nh\u1eefng b\u1ea3n update \u1ee9ng d\u1ee5ng ti\u1ebfp t\u1ee5c v\u00e0 t\u0103ng c\u1ea5p ; nh\u1eefng \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng h\u1ed7 ng\u01b0\u1eddi mua ; b\u1ea3ng \u0111\u1eb7c th\u00f9 m\u1eabu s\u1ea3n ph\u1ea9m \u2026 l\u00e0 Content .<\/span><\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a Content<\/b><\/span><\/h2>\n

\u2013 M\u1ee5c \u0111\u00edch c\u1ee7a Content l\u00e0 \u0111em l\u1ea1i m\u1ed9t n\u1ed9i dung ch\u1ee9a th\u00f4ng tin c\u00f3 \u00edch, truy\u1ec1n t\u1ea3i th\u00f4ng tin th\u00f4ng \u0111i\u1ec7p qua nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i truy\u1ec1n th\u00f4ng online .\u2013 Content l\u00e0 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb cho \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. N\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch l\u00e0m gi\u00e0u k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c h\u01a1n, khi\u1ebfn fan h\u00e2m m\u1ed9 vui t\u01b0\u01a1i h\u01a1n, gi\u00fap l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n, c\u00f3 n\u0103ng l\u1ef1c san s\u1ebb cao ( viral ), g\u00f3p ph\u1ea7n cho m\u1ed9t h\u1ed9i \u0111\u1ed3ng .\u2013 Th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c nhu y\u1ebfu t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm tr\u00ean Google .\u2013 Th\u00f4ng \u0111i\u1ec7p m\u00e0 nh\u1eefng b\u00e0i vi\u1ebft Content h\u01b0\u1edbng t\u1edbi ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p t\u1eeb ph\u00eda b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng .\u2013 Nghi\u00ean c\u1ee9u khuynh h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u m\u00e0 ng\u01b0\u1eddi d\u00f9ng mong \u01b0\u1edbc nh\u1ea5t tr\u01b0\u1edbc khi \u0111\u1eb7t tay l\u00ean b\u00e0n ph\u00edm g\u00f5 nh\u1eefng d\u00f2ng ch\u1eef ti\u00ean phong .<\/span><\/p>\n

V\u00ec sao c\u1ea7n vi\u1ebft Content ch\u1ea5t l\u01b0\u1ee3ng?<\/b><\/span><\/h2>\n

Content th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai theo hai khuynh h\u01b0\u1edbng l\u00e0 san s\u1ebb th\u00f4ng tin v\u00e0 qu\u1ea3ng c\u00e1o lo\u1ea1i s\u1ea3n ph\u1ea9m .Ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 l\u00f4i cu\u1ed1n, gi\u1eef ch\u00e2n ng\u01b0\u1eddi mua l\u1ea1i \u0111\u01b0\u1ee3c l\u00e2u h\u01a1n. M\u1ed9t Website v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u content nh\u01b0ng n\u1ed9i dung kh\u00f4ng c\u00f3 \u00edch kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb th\u00ec c\u0169ng kh\u00f4ng h\u1ec1 t\u0103ng traffic ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng nh\u1eefng content th\u1eadt s\u1ef1 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng .Kh\u00f4ng ai ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ee7 ki\u00ean tr\u00ec hay mu\u1ed1n quay l\u1ea1i m\u1ed9t trang Web m\u00e0 \u0111\u00e3 t\u1eebng cho th\u00f4ng tin m\u1ed9t c\u00e1ch lan man, kh\u00f4ng h\u1ec1 c\u00f3 gi\u00e1 tr\u1ecb. V\u00ec v\u1eady c\u1ea7n m\u1ed9t content c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 thi\u1ebft y\u1ebfu .<\/span><\/p>\n

Vi\u1ebft content l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

Vi\u1ebft content l\u00e0 c\u00e1ch d\u00f9ng ng\u00f4n t\u1eeb, v\u0103n phong c\u1ee7a c\u00e1 th\u1ec3 \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin, k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c, vui ch\u01a1i, \u2026 \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean nh\u1eefng blog, ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o, trang Web, s\u00e1ch \u0111i\u1ec7n t\u1eed, \u2026Di\u1ec5n \u0111\u1ea1t v\u00e0 tr\u00ecnh di\u1ec5n content m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng l\u00e0 c\u00e1ch s\u1ebd gi\u00fap b\u1ea1n th\u1ecfa \u0111\u01b0\u1ee3c vi\u1ec7c san s\u1ebb th\u00f4ng tin, kinh nghi\u1ec7m tay ngh\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, hay t\u0103ng l\u1ec7ch gi\u00e1 trong kinh doanh th\u01b0\u01a1ng m\u1ea1i khi v\u1eadn d\u1ee5ng v\u00e0o qu\u1ea3ng c\u00e1o, ra m\u1eaft lo\u1ea1i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, hay c\u00f2n t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi truy v\u1ea5n v\u00e0o trang Web c\u1ee7a c\u00e1 th\u1ec3 hay t\u1ed5 ch\u1ee9c tri\u1ec3n khai .<\/span><\/p>\n

K\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft c\u1ee7a ng\u01b0\u1eddi vi\u1ebft content<\/b><\/span><\/h2>\n

\"Vi\u1ebftVi\u1ebft Content th\u1ef1c s\u1ef1 \u0111\u01a1n thu\u1ea7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea vi\u1ebft l\u00e1ch, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng \u0111i\u1ec1u c\u1ea7n quan t\u00e2m, Content c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng m\u1edbi l\u00e0m ng\u01b0\u1eddi \u0111\u1ecdc \u1edf l\u1ea1i v\u1edbi t\u1ea5t c\u1ea3 ch\u00fang ta l\u00e2u h\u01a1n, k\u00e9o h\u1ecd v\u1ec1 ph\u00eda t\u1ea5t c\u1ea3 ch\u00fang ta nhi\u1ec1u h\u01a1n nh\u1eefng l\u1ea7n truy v\u1ea5n .\u2013 Bi\u1ebfn h\u00f3a gi\u1ecdng v\u0103n : \u1edf \u0111\u00e2y l\u00e0 bi\u1ebfn h\u00f3a \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi \u0111\u1ecdc trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau, t\u1ea5t c\u1ea3 ch\u00fang ta kh\u00f4ng h\u1ec1 vi\u1ebft m\u1ed9t b\u00e0i v\u0103n v\u1edbi gi\u1ecdng \u0111i\u1ec7u vui nh\u1ed9n, vui nh\u1ed9n, chi m\u1ed9t t\u1eeb kh\u00f3a t\u01b0\u01a1ng quan \u0111\u1ebfn d\u1ecbch v\u1ee5 c\u1ea7n s\u1ef1 l\u1ecbch s\u1ef1 v\u00e0 trang nh\u00e3, khi\u00eam nh\u01b0\u1eddng .M\u1ed9t ng\u01b0\u1eddi ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung gi\u1ecfi l\u00e0 ph\u1ea3i bi\u1ebft bi\u1ebfn h\u00f3a gi\u1ecdng v\u0103n c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch v\u1edbi th\u1ef1c tr\u1ea1ng, \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u01a1n c\u1eed, s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb c\u0169ng nh\u01b0 c\u1ea5u tr\u00fac, h\u00ecnh \u1ea3nh c\u0169ng c\u1ea7n ph\u1ea3i th\u00edch h\u1ee3p v\u1edbi t\u1eebng ng\u01b0\u1eddi mua kh\u00e1c nhau .Bi\u1ebfn h\u00f3a gi\u1ecdng v\u0103n kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng ph\u1ea3i ch\u00ednh m\u00ecnh, l\u00e0 ai kh\u00e1c m\u00e0 \u1edf \u0111\u00e2y t\u1ea5t c\u1ea3 ch\u00fang ta v\u1eabn gi\u1eef c\u00e1i phong th\u00e1i ri\u00eang c\u1ee7a c\u00e1 th\u1ec3 .Ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 2 b\u00e0i vi\u1ebft c\u00f9ng n\u1ed9i dung nh\u01b0ng \u0111\u01b0\u1ee3c b\u1ed9c l\u1ed9 v\u1edbi 2 gi\u1ecdng \u0111i\u1ec7u kh\u00e1c nhau c\u0169ng \u0111em \u0111\u1ebfn nh\u1eefng hi\u1ec7u \u1ee9ng kh\u00e1c nhau \u1edf ng\u01b0\u1eddi \u0111\u1ecdc .M\u1ed9t content t\u1ed1t kh\u00f4ng ch\u1ec9 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o vi\u1ebft content t\u1ed1t m\u00e0 ph\u1ea3i \u0111i k\u00e8m v\u1edbi \u0111i\u1ec1u ki\u1ec7n k\u00e8m theo bi\u1ebft c\u00e1ch tinh l\u1ecdc, bi\u1ebfn h\u00f3a gi\u1ecdng v\u0103n m\u1edbi mang l\u1ea1i quy\u1ec1n l\u1ee3i .\u2013 S\u1eed d\u1ee5ng t\u1eeb ng\u1eefT\u1eeb ng\u1eef c\u1ee7a b\u1ea1n ph\u00e2n ph\u1ed1i th\u00f4ng tin cho ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean di\u1ec7n r\u1ed9ng n\u00ean ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang, linh \u0111\u1ed9ng, m\u1ed9t kho t\u00e0ng ng\u00f4n t\u1eeb \u0111a d\u1ea1ng ch\u1ee7ng lo\u1ea1i l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu, \u0111\u1ed3ng th\u1eddi k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c s\u1eed d\u1ee5ng t\u1eeb ng\u1eef c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng ti\u1ebfp n\u1ed1i .tin t\u1ee9c m\u00e0 b\u1ea1n cung \u1ee9ng c\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi mua hay kh\u00f4ng ch\u00ednh l\u00e0 t\u1eeb ng\u1eef ph\u1ea3i r\u00f5 ngh\u0129a, kh\u00f4ng l\u00e0m ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u sai, t\u1eeb ng\u1eef c\u1ee7a b\u1ea1n c\u0169ng n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ed5i kh\u00e1c linh \u0111\u1ed9ng. S\u1eed d\u1ee5ng sao cho h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd tr\u00e1nh l\u1eb7p l\u1ea1i qu\u00e1 nhi\u1ec1u, g\u00e2y kh\u00f4ng d\u1ec5 ch\u1ecbu cho ng\u01b0\u1eddi \u0111\u1ecdc .C\u00e1ch \u0111\u1ec3 c\u00f3 m\u1ed9t v\u1ed1n t\u1eeb ng\u1eef \u0111a d\u1ea1ng ch\u1ee7ng lo\u1ea1i, k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c s\u1eed d\u1ee5ng t\u1eeb ng\u1eef thu\u1ea7n th\u1ee5c th\u00ec vi\u1ec7c \u0111\u1ecdc th\u1eadt nhi\u1ec1u s\u00e1ch l\u00e0 thi\u1ebft y\u1ebfu ,\u2013 S\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebngContent l\u00e0 ngh\u1ec1 v\u1edbi nh\u1eefng con ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 ph\u00e1t minh s\u00e1ng t\u1ea1o. S\u00e1ng t\u1ea1o l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu v\u00e0 kh\u00f4ng h\u1ec1 thi\u1ebfu so v\u1edbi d\u00e2n Content v\u00ec n\u1ebfu b\u1ea3n th\u00e2n kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c n\u00e0y s\u1ebd kh\u00f4ng khi n\u00e0o t\u1ea1o ra nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m mang t\u00ednh l\u00f4i cu\u1ed1n, c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao \u0111\u1ec3 cung \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi mua .S\u1ef1 ph\u00e1t minh s\u00e1ng t\u1ea1o gi\u00fap cho b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi h\u00e0ng tr\u0103m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u kh\u00e1c .S\u1ef1 s\u00e1ng t\u1ea1p \u1ea5y bi\u1ec3u l\u1ed9 trong :+ Ti\u00eau \u0111\u1ec1 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh bi\u1ec3u l\u1ed9 s\u1ef1 ph\u00e1t minh s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n+ C\u00f3 nh\u1eefng h\u00ecnh \u1ea3nh, infographic do ch\u00ednh m\u00ecnh t\u1ea1o ra+ S\u1eed d\u1ee5ng video ch\u1ea5t l\u01b0\u1ee3ng, m\u00ea ho\u1eb7c\u2013 T\u00e1i ch\u1ebf th\u00f4ng tinHi\u1ec7n nay ng\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o tr\u00ean Internet. V\u00ec v\u1eady vi\u1ec7c b\u1ea1n vi\u1ebft l\u1ea1i m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 thi\u1ebft y\u1ebfu l\u00e0 s\u1ef1 t\u00e1i ch\u1ebf l\u1ea1i th\u00f4ng tin ch\u1ee9 kh\u00f4ng y\u00ean c\u1ea7u b\u1ea1n ph\u1ea3i t\u1ea1o ra m\u1ed9t th\u00f4ng tin m\u00e0 c\u00f3 v\u1ebb nh\u01b0 ch\u01b0a ai bi\u1ebft. C\u00e1 nh\u00e2n ph\u1ea3i bi\u1ebfn h\u00f3a nh\u1eefng n\u1ed9i dung, b\u00e0i vi\u1ebft c\u1ee7a ng\u01b0\u1eddi kh\u00e1c th\u00e0nh b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 tr\u00f9ng l\u1eb7p, bi\u1ebfn n\u00f3 th\u00e0nh ch\u00ednh c\u1ee7a m\u00ecnh theo phong th\u00e1i vi\u1ebft c\u1ee7a m\u00ecnh ch\u00ednh l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c thi\u1ebft y\u1ebfu .T\u00e1i ch\u1ebf \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 copy tr\u1ecdn v\u1eb9n m\u00e0 l\u00e0 t\u00ecm hi\u1ec3u th\u00eam n\u1ed9i dung, th\u00f4ng tin t\u1eeb nh\u1eefng ngu\u1ed3n kh\u00e1c, ch\u1ecdn nh\u1eefng \u00fd hay \u00fd ch\u00ednh di\u1ec5n \u0111\u1ea1t l\u1ea1i theo gi\u1ecdng v\u0103n, t\u00e2m l\u00fd c\u0169ng nh\u01b0 s\u1ef1 s\u1eafp x\u1ebfp c\u1ee7a m\u00ecnh .\u2013 T\u1ed1c \u0111\u1ed9T\u1ed1c \u0111\u1ed9 l\u00e0 \u0111i\u1ec1u c\u1ea7n b\u1edfi n\u1ebfu mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng l\u1ed7i th\u1eddi v\u1ec1 m\u1ea3ng Marketing th\u00ec c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng ng\u01b0\u1eddi ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c vi\u1ebft content b\u1eaft k\u1ecbp khuynh h\u01b0\u1edbng, v\u1edbi d\u00f2ng ch\u1ea3y ph\u00e1t minh s\u00e1ng t\u1ea1o b\u00ean ngo\u00e0i kia. \u0110i\u1ec1u n\u00e0y gi\u00fap cho nh\u1eefng content qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n b\u1eaft k\u1ecbp trend v\u00e0 g\u00e2y n\u00ean nh\u1eefng hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c .Khi v\u1eeba c\u00f3 nh\u1eefng content ch\u1ea5t l\u01b0\u1ee3ng l\u1ea1i c\u00f3 v\u1eadn t\u1ed1c nhanh, b\u1eaft k\u1ecbp trend th\u00ec qu\u1ea3 th\u1ef1c \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf nh\u1ea5t \u0111\u1ecbnh s\u1ebd mang l\u1ea1i hi\u1ec7u su\u1ea5t cao cao cho Web .\u2013 Nghi\u00ean c\u1ee9uM\u1ed9t ng\u01b0\u1eddi ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung t\u1ed1t s\u1ebd ng\u01b0\u1eddi lu\u00f4n lu\u00f4n t\u00ecm t\u00f2i v\u00e0 \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 nh\u1eefng hot trend, y\u1ebfu t\u1ed1 thi\u1ebft th\u1ef1c \u0111ang \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c, t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 m\u1ed9t c\u00e1ch c\u1eb7n k\u1ebd, c\u1ee5 th\u1ec3 \u0111\u1ec3 kh\u00f4ng t\u1ea1o ra nh\u1eefng b\u00e0i vi\u1ebft lan man kh\u00f4ng r\u00f5 ch\u1ee7 \u0111\u1ec1, kh\u00f4ng r\u00f5 y\u1ebfu t\u1ed1 .Vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra l\u00e0 m\u1ed9t \u0111i\u1ec1u nh\u1ea5t thi\u1ebft c\u1ea7n th\u1ef1c hi\u1ec7n khi mu\u1ed1n t\u1ea1o ra content .\u2013 Nh\u1eadn d\u1ea1ng t\u1eeb ng\u1eefK\u1ef9 n\u0103ng nh\u1eadn d\u1ea1ng t\u1eeb ng\u1eef c\u00f3 ngh\u0129a l\u00e0 b\u00e0i vi\u1ebft content hay, t\u1eeb ng\u1eef \u0111\u01a1n thu\u1ea7n, d\u1ec5 hi\u1ec3u nh\u1ea5t, ki\u1ec3u nh\u01b0 cho h\u1ecdc vi\u00ean ti\u1ec3u h\u1ecdc ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ecdc v\u00e0 hi\u1ec3u v\u1eady, kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p hay nh\u1eefng ng\u00f4n t\u1eeb khoa h\u1ecdc l\u00e0m cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y stress, kh\u00f4ng d\u1ec5 ch\u1ecbu khi theo d\u00f5i .S\u1ef1 logic trong t\u1eebng c\u00e2u ch\u1eef, k\u1ec3 c\u1ea3 ng\u1eef ph\u00e1p. Content c\u1ee7a b\u1ea1n c\u1ea7n d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 l\u00e0 m\u00ecnh \u0111ang vi\u1ebft \u0111ang d\u00f9ng ng\u00f4n t\u1eeb \u0111\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0o t\u00e2m l\u00fd c\u1ee7a m\u00ecnh n\u00ean s\u1eed d\u1ee5ng c\u00e0ng logic th\u00ec ng\u01b0\u1eddi \u0111\u1ecdc c\u00e0ng d\u1ec5 theo d\u00f5i, d\u1ec5 hi\u1ec3u .Nh\u1eefng t\u1eeb ng\u1eef l\u00e0m ch\u1eadm vi\u1ec7c \u0111\u1ecdc, hay nh\u1eefng t\u1eeb ng\u1eef m\u01a1 h\u1ed3 g\u00e2y s\u1ee3 h\u00e3i l\u00e0 \u0111i\u1ec1u kh\u00f4ng n\u00ean v\u00e0 c\u1ea7n tr\u00e1nh. Nh\u1ea5t l\u00e0 nh\u1eefng t\u1eeb \u0111a ngh\u0129a, l\u00e0m h\u1ecd kh\u00f3 hi\u1ec3u h\u1ecd s\u1ebd l\u01b0\u1edbt t\u00ecm b\u00e0i kh\u00e1c .<\/span><\/p>\n

\u1ea2nh h\u01b0\u1edfng c\u1ee7a Content trong Marketing<\/b><\/span><\/h2>\n

\"ContentTrong digital marketing, n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u su\u1ea5t cao \u0111\u1ec3 ti\u1ebfp x\u00fac v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng .Content gi\u00fap t\u00e1ch bi\u1ec7t m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng nh\u1eadn di\u1ec7n t\u00ean th\u01b0\u01a1ng hi\u1ec7u, x\u00e1c l\u1eadp gi\u00e1 tr\u1ecb \u0111\u1ed9c l\u1ea1 c\u1ee7a n\u00f3 \u0111\u1ebfn nh\u1eefng fan h\u00e2m m\u1ed9 .Content m\u00ea ho\u1eb7c, ch\u1ea5t l\u01b0\u1ee3ng cao ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng l\u01b0\u1ee3ng truy v\u1ea5n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m ng\u01b0\u1eddi \u0111\u1ecdc th\u00fa v\u1ecb san s\u1ebb n\u1ed9i dung \u0111\u00f3 tr\u00ean nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau .Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng h\u00ecnh th\u1ee9c digital marketing kh\u00e1c ( nh\u01b0 PPC ho\u1eb7c PR ), content marketing ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 li\u00ean t\u1ee5c nu\u00f4i d\u01b0\u1ee1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong th\u1eddi h\u1ea1n d\u00e0i, v\u00ec b\u00e0i vi\u1ebft n\u00e0y s\u1ebd s\u1ed1ng s\u00f3t l\u00e2u tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u1ebfu n\u00f3 t\u1ed1t v\u00e0 n\u1eb1m Top \u0111\u1ea7u th\u00ec vi\u1ec7c m\u00e0 ng\u01b0\u1eddi truy v\u1ea5n v\u00e0o nhanh nh\u1ea5t ngay khi th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a .Content Marketing kh\u00f4ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook, hay nh\u1eefng th\u00f4ng c\u00e1o b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng, content ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 li\u00ean t\u1ee5c th\u00f4i th\u00fac traffic ( l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n ), brand awareness ( nh\u1eadn th\u1ee9c v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u ) v\u00e0 leads ( ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng ) trong th\u1eddi h\u1ea1n d\u00e0i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u00e0i n\u0103m .<\/span><\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a Content v\u1edbi Website<\/b><\/span><\/h2>\n

\"Content<\/span><\/p>\n

Content lu\u00f4n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng so v\u1edbi vi\u1ec7c ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng Website \u0111\u01a1n c\u1eed nh\u01b0 sau :\u2013 Content c\u00f3 vai tr\u00f2 gi\u00fap li\u00ean k\u1ebft, truy\u1ec1n t\u1ea3i n\u1ed9i dung c\u00f3 \u00edch, c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi mua .\u2013 \u0110a ph\u1ea7n ng\u01b0\u1eddi d\u00f9ng truy v\u1ea5n v\u00e0o nh\u1eefng website l\u00e0 \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin, n\u1ed9i dung m\u00e0 h\u1ecd \u0111ang c\u1ea7n, ch\u1ec9 c\u1ea7n ti\u00eau \u0111\u1ec1 m\u00ea ho\u1eb7c n\u1ed9i dung th\u1eadt s\u1ef1 c\u00f3 \u00edch th\u00ec s\u1ebd l\u00e0m cho ng\u01b0\u1eddi d\u00f9ng k\u00edch chu\u1ed9t v\u00e0 truy v\u1ea5n v\u00e0o .\u2013 M\u1ed9t website kh\u00f4ng c\u00f3 content ho\u1eb7c content ch\u1ec9 mang \u0111\u1eb7c th\u00f9 l\u00e0 h\u00ecnh th\u1ee9c, quan tr\u1ecdng s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng, r\u1ea5t s\u01a1 s\u00e0i th\u00ec ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f3 nguy\u00ean do g\u00ec \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng truy v\u1ea5n v\u00e0o website \u0111\u00f3 c\u1ea3 .\u2013 M\u1ed9t website c\u00f3 content ch\u1ea5t l\u01b0\u1ee3ng, cung \u1ee9ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm th\u00ec n\u0103ng l\u1ef1c l\u00f4i cu\u1ed1n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc ti\u1ebfp, gi\u1eef ch\u00e2n h\u1ecd l\u1ea1i l\u00e0 r\u1ea5t cao .\u2013 Content san s\u1ebb n\u1ed9i dung t\u1ed1t, cung \u1ee9ng \u0111\u00fang nh\u1eefng th\u1ee9 m\u00e0 ng\u01b0\u1eddi mua \u0111ang c\u1ea7n s\u1ebd thu\u1eadn ti\u1ec7n t\u1ea1o ra thi\u1ec7n c\u1ea3m v\u00e0 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u1edb \u0111\u1ebfn v\u00e0 bi\u1ebft b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 n\u0103ng l\u1ef1c san s\u1ebb th\u00f4ng tin t\u1ed1t h\u1ecd t\u1ef1 nguy\u1ec7n s\u1ebd t\u00ecm ki\u1ebfm \u0111\u1ebfn b\u1ea1n nhi\u1ec1u h\u01a1n l\u1ea7n n\u1eefa .\u2013 S\u1ef1 tin y\u00eau s\u1ebd t\u0103ng n\u0103ng l\u1ef1c quy \u0111\u1ed5i, th\u00f4i th\u00fac h\u00e0nh vi n\u0103ng l\u1ef1c quy \u0111\u1ed5i h\u1ecd t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u00e0nh ng\u01b0\u1eddi mua thu\u1eadn ti\u1ec7n h\u01a1n .T\u1ea5t c\u1ea3 nh\u1eefng vai tr\u00f2 tr\u00ean c\u1ee7a content so v\u1edbi Marketing \u0111\u00e3 gi\u00fap t\u1ea5t c\u1ea3 ch\u00fang ta hi\u1ec3u r\u1eb1ng vi\u1ec7c t\u1ea1o ra nhi\u1ec1u content ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd mang \u0111\u1ebfn s\u1ef1 li\u00ean k\u1ebft v\u1edbi ng\u01b0\u1eddi d\u00f9ng, bi\u1ebfn h\u1ecd th\u00e0nh ng\u01b0\u1eddi mua<\/span><\/p>\n

Content v\u00e0 SEO<\/b><\/span><\/h2>\n

V\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO, content lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1 1 \u0111\u1ec3 Google nh\u00ecn nh\u1eadn website c\u1ee7a m\u00ecnh. H\u1ecd r\u1ea5t c\u1ea7n nhi\u1ec1u content c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00ec v\u1edbi m\u1ed9t b\u00e0i vi\u1ebft content hay, m\u00ea ho\u1eb7c, chi ti\u1ebft c\u1ee5 th\u1ec3 h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 tin v\u00e0 tin y\u00eau v\u1ec1 t\u1eeb kh\u00f3a v\u00e0 b\u00e0i vi\u1ebft \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao tr\u00ean b\u1ea3ng t\u00e1c d\u1ee5ng t\u00ecm ki\u1ebfm c\u1ee7a Google .M\u1ee5c ti\u00eau \u1edf \u0111\u1ea7u cu\u1ed1i c\u1ee7a l\u00e0m SEO l\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi mua v\u00e0 Google, n\u1ebfu m\u1ed9t trong hai ti\u1ec1m n\u0103ng n\u00e0y nh\u00ecn nh\u1eadn th\u1ea5p t\u1ea5t c\u1ea3 ch\u00fang ta th\u00ec chi\u1ebfn d\u1ecbch SEO \u0111\u00f3 coi nh\u01b0 th\u1ea5t b\u1ea1i tr\u1ecdn v\u1eb9n, c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t content ch\u1ec9 l\u00e0 \u0111i copy, ch\u1ec9nh s\u1eeda c\u1ee7a ng\u01b0\u1eddi kh\u00e1c s\u1ebd ch\u1eb3ng khi n\u00e0o \u0111em l\u1ea1i hi\u1ec7u su\u1ea5t cao .<\/span><\/p>\n

C\u00e1ch vi\u1ebft content t\u1ed1t cho l\u00e0m SEO<\/b><\/span><\/h2>\n

\"C\u1ea5uMu\u1ed1n c\u00f3 m\u1ed9t content chu\u1ea9n SEO l\u00e0 c\u1ea3 m\u1ed9t quy tr\u00ecnh chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng, t\u1ea5t c\u1ea3 ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 v\u1ec1 t\u1eebng b\u01b0\u1edbc nh\u01b0 sau :\u2013 Ch\u1ecdn m\u1ed9t ch\u1ee7 \u0111\u1ec1 hay, c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a c\u1ea7n l\u00e0m SEO.Vi\u1ec7c ch\u1ecdn m\u1ed9t ngh\u00e0nh \u0111\u1ec3 vi\u1ebft b\u00e0i l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 truy v\u1ea5n v\u00e0 t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 b\u00e0i content \u0111\u00f3 hay kh\u00f4ng. B\u00e0i vi\u1ebft n\u00ean theo xu th\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, kh\u00f4ng n\u00ean ch\u1ecdn nh\u1eefng ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 \u0111\u00e3 c\u0169 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c .\u2013 H\u00ecnh th\u00e0nh c\u1ea5u tr\u00fac b\u00e0i vi\u1ebft ,M\u1ed9t b\u00e0i vi\u1ebft c\u00f3 c\u1ea5u tr\u00fac ho\u00e0n h\u1ea3o c\u1ea7n b\u1ea3o v\u1ec7 y\u1ebfu t\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng, fan h\u00e2m m\u1ed9 d\u1ec5 \u0111\u1ecdc, d\u1ec5 hi\u1ec3u, chuy\u00ean nghi\u1ec7p, n\u1ed9i dung m\u1ea1ch l\u1ea1c, \u2026 s\u1eed d\u1ee5ng nh\u1eefng th\u1ebb H1, H2, H3, \u2026 \u0111\u1ec3 chia b\u1ed1 c\u1ee5c t\u1ed5ng quan b\u00e0i vi\u1ebft theo t\u1eebng \u00fd ch\u00ednh, ph\u1ee5 kh\u00e1c nhau \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n t\u00ecm ki\u1ebfm \u0111\u1ebfn m\u1ee5c h\u1ecd c\u1ea7n v\u00e0 b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n c\u0169ng r\u00f5 r\u00e0ng h\u01a1n .\u2013 T\u1eeb kh\u00f3a ph\u1ea3i n\u1eb1m trong th\u1ebb ti\u00eau \u0111\u1ec1, trong \u0111o\u1ea1n di\u1ec5n \u0111\u1ea1t, trong nh\u1eefng th\u1ebb H2, H3, .. nh\u1eefng v\u1ecb tr\u00ed quan tr\u1ecdng nh\u01b0 \u0111o\u1ea1n cu\u1ed1i .\u2013 Vi\u1ebft b\u00e0i h\u00e3y v\u1eadn d\u1ee5ng nh\u1eefng tin t\u1ee9c t\u01b0\u01a1ng quan \u0111\u1ebfn b\u00e0i vi\u1ebft c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ed9ng th\u00eam s\u1ef1 ph\u00e1t minh s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh v\u00e0 vi\u1ebft. Quan tr\u1ecdng nh\u1ea5t l\u00e0 m\u1ea1ch v\u0103n r\u00f5 r\u00e0ng v\u00e0 kh\u00f4ng m\u1eafc ph\u1ea3i nh\u1eefng l\u1ed7i h\u00e0nh v\u0103n nh\u01b0 ch\u00ednh t\u1ea3, ch\u1ea5m ph\u1ea9y lung tung, c\u00e2u c\u00fa t\u1ed1i ngh\u0129a \u2026\u2013 T\u1ed1i \u01b0u t\u1eeb kh\u00f3a v\u00e0 link n\u1ed9i b\u1ed9 : b\u1ea3o v\u1ec7 \u0111\u00e3 t\u1ed1i \u01b0u t\u1eeb kh\u00f3a l\u00e0m SEO t\u1ed1t, b\u00e0i vi\u1ebft chu\u1ea9n SEO th\u00ec t\u1ef7 l\u1ec7 t\u1eeb kh\u00f3a n\u00ean t\u1eeb 5 \u0111\u1ebfn 7 %, link n\u1ed9i b\u1ed9 h\u00f2a gi\u1ea3i v\u00e0 kh\u00f4ng n\u00ean ch\u00e8n qu\u00e1 nhi\u1ec1u link d\u1eabn \u0111\u1ebfn ph\u1ea3n c\u1ea3m v\u00e0 gi\u1ea3m \u0111\u1ed9 ch\u1ea5t c\u1ee7a t\u1eeb kh\u00f3a b\u00e0i vi\u1ebft .<\/span><\/p>\n

C\u1ea5u tr\u00fac m\u1ed9t b\u00e0i vi\u1ebft chu\u1ea9n SEO<\/b><\/span><\/h2>\n

C\u1ea5u tr\u00fac chu\u1ea9n SEO c\u1ee7a content g\u1ed3m c\u00f3 nh\u1eefng g\u00ec ?<\/span><\/p>\n

Vi\u1ebft content chu\u1ea9n SEO l\u00e0 d\u1ea1ng b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng vi\u1ec7c t\u1ed1i \u01b0u n\u1ed9i dung th\u1ecfa m\u00e3n nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, tri\u1ec3n khai c\u00e1c k\u1ef9 thu\u1eadt SEO \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u1ee9 h\u1ea1ng b\u00e0i vi\u1ebft tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 k\u00e9o \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn traffic t\u1eeb b\u1ed9 m\u00e1y c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/p>\n

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Xem th\u00eam: H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch l\u00e0m content marketing thu h\u00fat<\/a><\/span><\/p>\n<\/div>\n

Ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft (Title v\u00e0 SEO Title)<\/b><\/span><\/h3>\n

Ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft l\u00e0 m\u1edf b\u00e0i m\u1ed9t b\u00e0i vi\u1ebft chu\u1ea9n SEO .C\u1ea5u tr\u00fac b\u00e0i vi\u1ebft SEO b\u1ea5t k\u1ef3 n\u00e0o c\u0169ng v\u1eady, ph\u1ea3i c\u00f3 ph\u1ea7n m\u1edf b\u00e0i, th\u00e2n b\u00e0i v\u00e0 T\u00f3m l\u1ea1i. Trong ph\u1ea7n m\u1edf b\u00e0i g\u1ed3m 2 y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng gi\u00fap cho ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng c\u00f3 \u0111\u1ecdc b\u00e0i ti\u1ebfp b\u00e0i vi\u1ebft v\u00e0 \u1edf l\u1ea1i website c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 ti\u00eau \u0111\u1ec1 v\u00e0 mi\u00eau t\u1ea3 ng\u1eafn v\u1ec1 to\u00e0n b\u00e0i .Ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft ph\u1ea3i ng\u1eafn, c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a tr\u1ecdng t\u00e2m, gi\u00fap cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3 Google d\u1ec5 hi\u1ec3u, d\u1ec5 t\u01b0\u01a1ng t\u00e1c h\u01a1n. Gi\u1edbi h\u1ea1n 60 \u2013 67 k\u00ed t\u1ef1. T+ Title l\u00e0 duy nh\u1ea5t, c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn v\u1edbi users .+ Ch\u1ee9a keyword .+ C\u00f3 th\u1ec3 kh\u1edfi \u0111\u1ea7u b\u1eb1ng con s\u1ed1 l\u1ebb, g\u00e2y s\u1ef1 t\u00f2 m\u00f2, nh\u1eefng ti\u00eau \u0111\u1ec1 kh\u1edfi \u0111\u1ea7u b\u1eb1ng con s\u1ed1 l\u1ebb s\u1ebd t\u1ed1t h\u01a1n nh\u1eefng con s\u1ed1 ch\u1eb5n .Hi\u1ec3u \u0111\u01a1n thu\u1ea7n l\u00e0 gi\u1eefa h\u00e0ng ng\u00e0n t\u00e1c d\u1ee5ng Open, ng\u01b0\u1eddi \u0111\u1ecdc ch\u1ec9 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecb m\u00ea ho\u1eb7c b\u1edfi ti\u00eau \u0111\u1ec1 .<\/span><\/p>\n

\u0110o\u1ea1n m\u00f4 t\u1ea3 (Meta description)<\/b><\/span><\/h3>\n

\u0110o\u1ea1n mi\u00eau t\u1ea3 l\u00e0 ph\u1ea7n v\u00f4 c\u00f9ng quan tr\u1ecdng, n\u00f3 kh\u00e1i qu\u00e1t l\u00ean \u0111\u01b0\u1ee3c to\u00e0n b\u00e0i v\u00e0 ph\u1ea3i k\u00edch th\u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc .+ T\u1ed1t nh\u1ea5t l\u00e0 s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n t\u1eeb 150 \u2013 155 k\u00ed t\u1ef1+ Trong 70 k\u00fd t\u1ef1 \u0111\u1ea7u n\u00ean ch\u1ee9a keyword+ L\u1eb7p 1 l\u1ea7n keyword ch\u00ednh, 1 \u2013 2 keyword t\u01b0\u01a1ng quan .+ Ho\u1eb7c l\u1eb7p l\u1ea1i 1 main key, 1 brand key v\u00e0 1 LSI key .Meta Description ch\u00ednh l\u00e0 linh h\u1ed3n c\u1ee7a b\u00e0i vi\u1ebft, b\u1ea1n ph\u1ea3i t\u00f3m g\u1ecdn nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp th\u01b0\u1eddng l\u00e0 2 \u2013 3 c\u00e2u .<\/span><\/p>\n

\u0110o\u1ea1n m\u1edf b\u00e0i (Sapo)<\/b><\/span><\/h3>\n

\u0110o\u1ea1n m\u1edf b\u00e0i l\u00e0 nguy\u00ean v\u1eadt li\u1ec7u d\u1eabn d\u1eaft, l\u00e0 li\u1ec1u thu\u1ed1c k\u00edch th\u00edch \u0111\u01b0a ng\u01b0\u1eddi \u0111\u1ecdc \u0111i v\u00e0o qu\u1ed1c t\u1ebf c\u1ee7a b\u1ea1n, \u0111\u01a1n c\u1eed ch\u00ednh l\u00e0 b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n .Khi mu\u1ed1n vi\u1ebft \u0111o\u1ea1n Sapo m\u1edf m\u00e0n t\u1ed1t, t\u1ea5t c\u1ea3 ch\u00fang ta c\u1ea7n m\u1edf m\u00e0n t\u1eeb n\u1ec1n t\u1ea3ng c\u1ee7a y\u1ebfu t\u1ed1. N\u00ean ch\u1ecdn 1 g\u00f3c nh\u00ecn t\u01b0\u01a1ng quan nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn t\u1eeb kh\u00f3a ch\u00ednh \u0111\u1ec3 \u0111\u1eb7t ra y\u1ebfu t\u1ed1 c\u1ea7n x\u1eed l\u00fd, t\u1eeb \u0111\u00f3 h\u1ea5p d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc \u0111i v\u00e0o b\u00e0i vi\u1ebft .<\/span><\/p>\n

C\u00e1c \u0111\u1ec1 m\u1ee5c trong b\u00e0i vi\u1ebft (Heading)<\/b><\/span><\/h3>\n

M\u1ed9t b\u00e0i vi\u1ebft chu\u1ea9n SEO c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh nh\u1eefng \u0111\u1ec1 m\u1ee5c theo c\u1ea5p b\u1eadc r\u00f5 r\u00e0ng. M\u1ee5c l\u1edbn nh\u1ea5t \u0111\u1eb7t l\u00e0 Heading 2, nh\u1eefng m\u1ee5c con s\u1ebd theo th\u1ee9 t\u1ef1 c\u1ea5p b\u1eadc t\u1eeb Heading 3 \u0111\u1ebfn Heading 6. Th\u00f4ng th\u01b0\u1eddng th\u00ec ch\u1ec9 \u0111\u1ebfn Heading 4 v\u00ec ph\u00e2n lo\u1ea1i qu\u00e1 nhi\u1ec1u s\u1ebd l\u00e0m ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecb r\u1ed1i .Th\u01b0\u1eddng s\u1ebd l\u00e0 n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t, \u0111\u1ebfn n\u1ed9i dung quan tr\u1ecdng h\u01a1n, \u0111\u1ebfn n\u1ed9i dung quan tr\u1ecdng \u00edt h\u01a1n, c\u1ee9 nh\u01b0 v\u1eady ph\u00e2n lo\u1ea1i n\u1ed9i dung t\u1eeb quan tr\u1ecdng nhi\u1ec1u \u0111\u1ebfn quan tr\u1ecdng \u00edt .<\/span><\/p>\n

Th\u00e2n b\u00e0i (Text v\u00e0 Multimedia)<\/b><\/span><\/h3>\n

Th\u00e2n b\u00e0i ch\u00ednh l\u00e0 n\u1ed9i dung ch\u00ednh c\u1ee7a b\u00e0i vi\u1ebft, l\u00e0 h\u00e0ng lo\u1ea1t th\u00f4ng tin t\u1eeb quan tr\u1ecdng \u0111\u1ebfn \u00edt quan tr\u1ecdng h\u01a1n v\u1ec1 y\u1ebfu t\u1ed1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm .N\u1ed9i dung trong m\u1ed7i Heading kh\u00f4ng n\u00ean qu\u00e1 300 t\u1eeb v\u00e0 n\u00ean chia th\u00e0nh 2 \u2013 3 \u0111o\u1ea1n .N\u1ed9i dung n\u00ean h\u1ea1n ch\u1ebf vi\u1ebft qu\u00e1 nhi\u1ec1u c\u00e2u tr\u00ean 20 t\u1eeb .N\u1ed9i dung c\u1ee7a m\u1ed7i Heading c\u1ea7n \u0111\u01b0\u1ee3c x\u1eed l\u00fd d\u1ee9t kho\u00e1t, m\u1ed7i y\u1ebfu t\u1ed1 nh\u1ecf t\u01b0\u01a1ng quan \u0111\u1ebfn t\u1eeb kh\u00f3a ch\u00ednh c\u1ea7n l\u00e0m r\u00f5 \u1edf m\u1ed7i heading .<\/span><\/p>\n

M\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a (Keyword Density)<\/b><\/span><\/h3>\n

T\u1eeb kh\u00f3a ch\u00ednh c\u1ea7n c\u00f3 trong Title, Meta Description, Sapo, trong m\u1ed9t v\u00e0i Heading v\u00e0 T\u00f3m l\u1ea1i. C\u00f2n l\u1ea1i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thay b\u1eb1ng nh\u1eefng t\u1eeb kh\u00f3a ph\u1ee5, nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 t\u01b0\u01a1ng quanS\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a chi\u1ebfm kh\u00f4ng qu\u00e1 2 \u2013 5 % t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng t\u1eeb trong b\u00e0i vi\u1ebft .T\u1eeb kh\u00f3a ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 Google hi\u1ec3u b\u1ea1n \u0111ang vi\u1ebft v\u1ec1 c\u00e1i g\u00ec, s\u1ef1 vi\u1ec7c g\u00ec .<\/span><\/p>\n

Li\u00ean k\u1ebft (Internal Link v\u00e0 External link)<\/b><\/span><\/h3>\n

Li\u00ean k\u1ebft ( Internal Link v\u00e0 External link ) th\u01b0\u1eddng th\u00ec nh\u1eefng nh\u00e0 tuy\u1ec3n d\u1ee5ng ch\u1ec9 c\u1ea7n writer cung \u1ee9ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng. Nh\u01b0ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi vi\u1ebft content chuy\u00ean nghi\u1ec7p b\u1ea1n n\u00ean h\u1ecdc h\u1ecfi kinh nghi\u1ec7m tay ngh\u1ec1 ch\u00e8n link c\u1ee7a nh\u1eefng SEO .+ Internal Link : l\u00e0 link n\u1ed9i b\u1ed9, d\u1eabn \u0111\u1ebfn nh\u1eefng n\u1ed9i dung kh\u00e1c trong c\u00f9ng 1 ch\u1ee7 \u0111\u1ec1, c\u00f9ng th\u01b0 m\u1ee5c. V\u00e0 \u0111i\u1ec3m chung l\u00e0 m\u1ecdi link \u0111\u1ec1u c\u1ee7a 1 website duy nh\u1ea5t m\u00e0 b\u1ea1n \u0111ang vi\u1ebft .+ External Link : l\u00e0 link ngo\u1ea1i, d\u1eabn m\u1ed9t link t\u1eeb website kh\u00e1c \u0111\u1ebfn b\u00e0i vi\u1ebft .<\/span><\/p>\n

Th\u1ebb Alt<\/b><\/span><\/h3>\n

Th\u1ebb Alt trong h\u00ecnh \u1ea3nh c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m \u0111\u1ec3 Google ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn n\u1ed9i dung b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n. N\u00ean t\u1ed1i \u01b0u h\u00ecnh \u1ea3nh trong b\u00e0i vi\u1ebft, b\u00ean c\u1ea1nh mi\u00eau t\u1ea3 cho t\u1eebng \u1ea3nh, b\u1ea1n n\u00ean d\u00f9ng th\u1ebb alt c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111\u1ec3 t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cho b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh. \u0110\u1ec3 Google hi\u1ec3u b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111ang n\u00f3i v\u1ec1 n\u1ed9i dung g\u00ec. Vi\u1ec7c ch\u00e8n th\u1ebb Alt v\u00e0o \u1ea3nh, Google s\u1ebd hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u00fang chu\u1ea9n nh\u1ea5t v\u1ec1 th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i, gi\u00fap b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb t\u1ed1t h\u01a1n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a .<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a Content Marketing v\u1edbi doanh nghi\u1ec7p<\/b><\/span><\/h2>\n

\"Content<\/span><\/p>\n

Content Marketing ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a c\u1ee7a th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc, m\u1ed9t n\u1ed9i dung t\u1ed1t s\u1ebd gi\u00fap website c\u1ee7a b\u1ea1n th\u00eam uy t\u00edn v\u00e0 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng l\u00e0 t\u1ef7 su\u1ea5t quy \u0111\u1ed5i cao .Content Marketing gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao uy t\u00edn t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3i qua s\u1ef1 t\u01b0\u01a1ng h\u1ed7 c\u1ee7a SEO, Content Marketing gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1eddi c\u01a1 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng h\u01a1n v\u00e0 bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh, kh\u00f4ng ri\u00eang g\u00ec l\u00e0 nh\u1ea5t th\u1eddi m\u00e0 l\u00e0 l\u00e2u b\u1ec1n h\u01a1n .<\/span><\/p>\n

Cung c\u1ea5p th\u00f4ng tin<\/b><\/span><\/h3>\n

M\u1ed9t content th\u01b0\u1eddng th\u00ec hay content Marketing th\u00ec n\u1ed9i dung c\u1ee7a n\u00f3 khi n\u00e0o c\u0169ng l\u00e0 cung \u1ee9ng m\u1ed9t l\u01b0\u1ee3ng th\u00f4ng tin h\u1eefu d\u1ee5ng cho ng\u01b0\u1eddi d\u00f9ng v\u1ec1 m\u1ed9t y\u1ebfu t\u1ed1, d\u1ecbch v\u1ee5 hay lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 m\u00e0 c\u00e1 th\u1ec3, doanh nghi\u1ec7p mu\u1ed1n san s\u1ebb n\u00f3 \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi mua tr\u00ean website .Content Marketing ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111a ngh\u00e0nh t\u1eeb s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t, l\u00e0m \u0111\u1eb9p, th\u1eddi trang \u0111\u1ebfn c\u1ea3 \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, ph\u1ee5 ki\u1ec7n, m\u1eabu s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng, \u2026T\u1eeb vi\u1ec7c ph\u00e2n ph\u1ed1i th\u00f4ng tin, content s\u1ebd gi\u00fap google hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ec1 nh\u1eefng th\u00f4ng tin v\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed tr\u00ean website c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap nh\u00ecn nh\u1eadn \u0111\u1ed9 an to\u00e0n v\u00e0 \u0111\u00e1ng tin c\u1eady v\u00e0 t\u00ednh c\u00f3 \u00edch c\u1ee7a trang Web \u0111\u1ec3 google th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u1ea9y trang l\u00ean top \u0111\u1ea7u hi\u1ec3n th\u1ecb tr\u00ean b\u1ea3n t\u00ecm ki\u1ebfm .<\/span><\/p>\n

T\u0103ng Traffic<\/b><\/span><\/h3>\n

T\u0103ng l\u01b0\u1ee3ng Traffic \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 quy tr\u00ecnh t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u00ecm \u0111\u1ebfn, truy v\u1ea5n website c\u1ee7a b\u1ea1n tr\u1ea3i qua nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, th\u00f4ng d\u1ee5ng nh\u1ea5t l\u00e0 Google. Content m\u00ea ho\u1eb7c, h\u1eefu d\u1ee5ng s\u1ebd c\u00e0ng l\u00f4i cu\u1ed1n nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng truy v\u1ea5n. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 t\u1ed1i \u01b0u th\u01b0\u1edfng th\u1ee9c ng\u01b0\u1eddi d\u00f9ng v\u00e0 mang t\u1edbi s\u1ef1 hi\u1ec7u su\u1ea5t cao trong k\u1ebf ho\u1ea1ch content marketing .<\/span><\/p>\n

T\u0103ng authority cho doanh nghi\u1ec7p<\/b><\/span><\/h3>\n

Content Marketing ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebfn nh\u1eefng doanh nghi\u1ec7p tr\u1edf th\u00e0nh nh\u1eefng chuy\u00ean vi\u00ean \u0111i \u0111\u1ea7u trong ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh cung \u1ee9ng .M\u1ed9t content ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd l\u00e0m t\u1ed1t tr\u00e1ch nhi\u1ec7m hi\u1ec3u v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb m\u00e0 ng\u01b0\u1eddi mua c\u1ea7n. T\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 m\u00ea ho\u1eb7c \u0111\u1ec3 ng\u01b0\u1eddi mua li\u00ean t\u1ee5c quay tr\u1edf l\u1ea1i trang Web t\u00ecm ki\u1ebfm th\u00f4ng tin c\u00f3 \u00edch nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i v\u00ec h\u1ecd t\u00edn v\u00e0 th\u1ea5y gi\u00e1 tr\u1ecb n\u1ed9i dung c\u1ee7a nh\u1eefng b\u00e0i tr\u01b0\u1edbc, gi\u00fap t\u00ean tu\u1ed5i c\u00e1 th\u1ec3, doanh nghi\u1ec7p ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao, t\u1ea1o \u0111\u1ed9 tin c\u1eady tuy\u1ec7t \u0111\u1ed1i cho ng\u01b0\u1eddi d\u00f9ng .<\/span><\/p>\n

T\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u2013 conversion rate<\/b><\/span><\/h3>\n

Content Marketing c\u00f3 n\u1ed9i dung th\u1eadt s\u1ef1 hi\u1ec7u su\u1ea5t cao t\u1ea1o d\u1ef1ng l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi mua, y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 v\u00e0 \u0110K s\u1eed d\u1ee5ng lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i. \u0110\u1eb7c bi\u1ec7t nh\u1ea5t l\u00e0 khi \u0111\u00e3 c\u00f3 s\u1ef1 tin c\u1eady, ng\u01b0\u1eddi mua s\u1eb5n s\u00e0ng chu\u1ea9n b\u1ecb \u0111\u1ec3 l\u1ea1i nh\u1eefng th\u00f4ng tin c\u00e1 th\u1ec3, th\u00f4ng tin li\u00ean h\u1ec7 nh\u01b0 h\u1ecd v\u00e0 t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, \u2026 \u0111\u1ec3 nh\u1eadn th\u00eam nh\u1eefng th\u00f4ng tin v\u00e0 tin t\u1ee9c v\u1ec1 m\u1eabu s\u1ea3n ph\u1ea9m .<\/span><\/p>\n

C\u00e1c d\u1ea1ng Content Marketing<\/b><\/span><\/h2>\n

Social media \u2013 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/b><\/span><\/h3>\n

\"Content<\/span><\/p>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u1eefng trang m\u1ea1ng x\u00e3 h\u1ed9i : facebook, youtube, instagram, twitter, \u2026 l\u00e0 \u0111i\u1ec1u ki\u1ec7n k\u00e8m theo t\u1ed1t nh\u1ea5t gi\u00fap nh\u1eefng doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi mua hi\u1ec7u su\u1ea5t cao h\u01a1n so v\u1edbi tr\u1ea3i qua chi\u1ebfn d\u1ecbch marketing t\u01b0\u01a1ng th\u00edch .Social truy\u1ec1n th\u00f4ng marketing l\u00e0 nh\u1eefng ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i mang l\u1ea1i nhi\u1ec1u hi\u1ec7u su\u1ea5t cao cao. Content Marketing m\u00ea ho\u1eb7c, c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap t\u0103ng l\u01b0\u1ee3ng traffic ng\u01b0\u1eddi d\u00f9ng, n\u00e2ng cao n\u0103ng l\u1ef1c nh\u1eadn di\u1ec7n t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng qua social truy\u1ec1n th\u00f4ng, nh\u1eefng doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ed1i \u01b0u h\u00ecnh th\u1ee9c truy\u1ec1n mi\u1ec7ng t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c, gi\u00fap n\u00e2ng cao doanh thu b\u00e1n h\u00e0ng v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n

Blogs<\/b><\/span><\/h3>\n

\"Content<\/span><\/p>\n

Blog c\u00f3 t\u00ean g\u1ecdi kh\u00e1c l\u00e0 Weblog ( nh\u1eadt k\u00fd Web ). Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a wikipedia blog l\u00e0 m\u1ed9t d\u1ea1ng nh\u1eadt k\u00fd tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c b\u00f9ng n\u1ed5 t\u1eeb nh\u1eefng n\u0103m 90 .Blog l\u00e0 nh\u1eefng b\u00e0i vi\u1ebft b\u1ed9c l\u1ed9 quan \u0111i\u1ec3m c\u00e1 th\u1ec3 c\u1ee7a m\u1ed9t \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng, t\u1ed5 ch\u1ee9c tri\u1ec3n khai, ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 v\u1ec1 m\u1ed9t ho\u1eb7c nhi\u1ec1u ngh\u00e0nh kh\u00e1c nhau .Blog \u0111\u01b0\u1ee3c xem nh\u01b0 k\u1ebf ho\u1ea1ch s\u1ed1 1 trong vi\u1ec7c ti\u1ebfn h\u00e0nh Content Marketing. N\u00f3 cung \u1ee9ng nhi\u1ec1u gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng v\u1edbi nhi\u1ec1u th\u00f4ng tin quan tr\u1ecdng, thi\u1ebft y\u1ebfu .C\u00e1c b\u00e0i vi\u1ebft tr\u00ean blog c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 bi\u1ebfn doanh nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean vi\u00ean trong ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n ph\u00e2n ph\u1ed1i. C\u00f3 th\u1ec3 n\u00f3i Blog l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o c\u00f3 nhi\u1ec1u t\u00ednh m\u00ea ho\u1eb7c v\u00e0 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi d\u00f9ng .<\/span><\/p>\n

Ebook<\/b><\/span><\/h3>\n

\"Content<\/span><\/p>\n

Ebook l\u00e0 t\u1eeb ti\u1ebfng Anh ngh\u0129a l\u00e0 s\u00e1ch \u0111i\u1ec7n t\u1eed, l\u00e0 n\u01a1i san s\u1ebb v\u00e0 ph\u00e2n ph\u1ed1i kh\u00f4ng thi\u1ebfu th\u00f4ng tin \u0111\u00fang m\u1ef1c, tr\u1ef1c quan, \u0111\u01b0\u1ee3c \u0111\u00fac r\u00fat t\u1eeb s\u1ef1 h\u1ecdc h\u1ecfi, kinh nghi\u1ec7m tay ngh\u1ec1 .Ebook quy t\u1ee5 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin v\u1ec1 g\u00f3c nh\u00ecn hay y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00f3, th\u01b0\u1eddng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i d\u01b0\u1edbi d\u1ea1ng file PDF. Nh\u1eefng th\u00f4ng tin h\u1eefu d\u1ee5ng tr\u00ean ebook gi\u00fap ng\u00e0y c\u00e0ng t\u0103ng l\u01b0\u1ee3ng traffic, \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trao \u0111\u1ed5i E-Mail \u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin t\u1eeb b\u1ea1n .Ebook trong Content Marketing \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng, gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch in \u1ea5n khi s\u1eed d\u1ee5ng. Ebook t\u1ea1o \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady c\u1ee7a ng\u01b0\u1eddi mua so v\u1edbi doanh nghi\u1ec7p nhi\u1ec1u h\u01a1n. V\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 b\u1ea1n c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t ngu\u1ed3n thu nh\u1eadp kh\u00e1c b\u1eb1ng vi\u1ec7c b\u00e1n Ebook .<\/span><\/p>\n

Video<\/b><\/span><\/h3>\n

Video marketing ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u00f4ng d\u1ee5ng, n\u00f3 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n Content Marketing hi\u1ec7u su\u1ea5t cao d\u01b0\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a x\u00e3 h\u1ed9i t\u00e2n ti\u1ebfn. S\u1eed d\u1ee5ng video \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1edbi ng\u01b0\u1eddi mua s\u1ebd gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 quy \u0111\u1ed5i r\u1ea5t cao. Vi\u1ec7c ch\u00e8n nh\u1eefng video tr\u00ean landing page ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng conversion rate l\u00ean \u0111\u1ebfn 80 % so v\u1edbi vi\u1ec7c \u0111\u1ecdc nh\u1eefng trang th\u01b0\u1eddng th\u00ec \u2013 Theo Hubspot .Th\u00eam nh\u1eefng video trong b\u00e0i vi\u1ebft c\u00f2n c\u00f3 c\u00f4ng d\u1ee5ng t\u1ed1i \u01b0u SEO, n\u00e2ng cao n\u0103ng l\u1ef1c hi\u1ec3n th\u1ecb tr\u00ean top \u0111\u1ea7u c\u1ee7a trang t\u00ecm ki\u1ebfm t\u1edbi 53 l\u1ea7n .Video marketing \u0111\u01b0\u1ee3c chia \u0111\u01a1n c\u1eed th\u00e0nh 8 lo\u1ea1i ch\u00ednh :+ Video lo\u1ea1i s\u1ea3n ph\u1ea9m : chia v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m g\u1ed3m c\u00f3 nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n, t\u00ednh n\u0103ng, quy\u1ec1n l\u1ee3i, \u2026+ Video doanh nghi\u1ec7p : ra m\u1eaft ng\u1eafn g\u1ecdn v\u1ec1 nh\u1eefng c\u00e1 th\u1ec3 t\u1ea1o ra s\u1ef1 doanh nghi\u1ec7p+ Video tutorial : m\u1ed9t \u0111o\u1ea1n h\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0o \u0111\u00f3 .+ Video Testimonial : nh\u00ecn nh\u1eadn c\u1ee7a ng\u01b0\u1eddi mua t\u1eeb c\u00e1 th\u1ec3 \u0111\u01a1n c\u1eed .+ Video qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh+ App Videos+ Video phim ho\u1ea1t h\u00ecnh+ Website video<\/span><\/p>\n

Email\u00a0<\/b><\/span><\/h3>\n

V\u1edbi email, h\u00ecnh th\u1ee9c Content Marketing s\u1eed d\u1ee5ng ph\u1ea3i ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c kh\u00f4ng thi\u1ebfu y\u1ebfu t\u1ed1 c\u00f3 \u00edch, m\u00ea ho\u1eb7c \u0111\u1ec3 tr\u00e1nh b\u1ecb bi\u1ebfn th\u00e0nh th\u01b0 r\u00e1c .Vi\u1ec7c ti\u1ebfp th\u1ecb qua email c\u0169ng mang l\u1ea1i nhi\u1ec1u quy\u1ec1n l\u1ee3i t\u00edch c\u1ef1c nh\u01b0 doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u ng\u00e2n s\u00e1ch hay y\u00ean c\u1ea7u cao v\u1ec1 tr\u00ecnh \u0111\u1ed9 m\u00e0 tr\u1ea3i qua email ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch d\u1eef th\u1ebf ch\u1ee7 \u0111\u1ed9ng, t\u0103ng hi\u1ec7u su\u1ea5t cao truy\u1ec1n th\u00f4ng online .<\/span><\/p>\n

Infographic<\/b><\/span><\/h3>\n

M\u1ed9t content \u0111\u1eb9p khi n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd quan t\u00e2m ch\u0103m s\u00f3c h\u01a1n b\u1ea5t k\u1ec3 content nh\u1ea1t nh\u1ebdo n\u00e0o. B\u1edfi v\u00ec v\u1eady trong kinh doanh th\u01b0\u01a1ng m\u1ea1i vi\u1ec7c l\u00e0m \u0111\u1eb9p trong Content Marketing l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng hi\u1ec7u su\u1ea5t cao ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o .Infographic l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh v\u1edbi bi\u1ec3u \u0111\u1ed3, icon minh h\u1ecda ho\u1eb7c nh\u1eefng s\u1ed1 li\u1ec7u \u0111\u01a1n c\u1eed, \u2026 H\u00ecnh th\u1ee9c n\u00e0y mang l\u1ea1i s\u1ef1 \u0111\u1eb9p m\u1eaft, d\u1ec5 nh\u00ecn m\u00e0 c\u00f2n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng \u0111\u1ed9 an to\u00e0n v\u00e0 \u0111\u00e1ng tin c\u1eady v\u00e0 t\u00ednh chuy\u00ean nghi\u1ec7p trong l\u00f2ng ng\u01b0\u1eddi mua .<\/span><\/p>\n

L\u01b0u \u00fd \u0111\u1ec3 vi\u1ebft content SEO hi\u1ec7u qu\u1ea3 m\u00e0 \u0111\u01a1n gi\u1ea3n<\/b><\/span><\/h2>\n

\"Content<\/span><\/p>\n

Content is King\u00a0<\/b><\/span><\/h3>\n

Content is King t\u1ee9c l\u00e0 ph\u1ea3i l\u00e0 duy nh\u1ea5t, n\u1ed9i dung kh\u00f4ng tr\u00f9ng l\u1eb7p. Content duy nh\u1ea5t kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ed9c nh\u1ea5t, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i t\u00e2m l\u00fd \u0111\u1ebfn m\u1ee9c cho ra n\u1ed9i dung, k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c ch\u01b0a ai bi\u1ebft \u0111\u1ebfn. M\u00e0 ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 b\u1ea1n \u0111\u1eebng sao ch\u00e9p m\u00e1y m\u00f3c. H\u00e3y bi\u1ec3u l\u1ed9 quan \u0111i\u1ec3m b\u1eb1ng l\u1eddi v\u0103n c\u1ee7a c\u00e1 th\u1ec3 \u0111\u1ec3 n\u00f3i v\u1ec1 1 y\u1ebfu t\u1ed1 .Google s\u1ebd ph\u00e1t hi\u1ec7n v\u00e0 \u0111\u1ee7 tinh \u0111\u1ec3 b\u1eaft l\u1ed7i n\u1ed9i dung tr\u00f9ng l\u1eb7p. Khi \u0111\u00e3 ph\u00e1t hi\u1ec7n thi vi\u1ec7c Google x\u1ebfp h\u1ea1ng cao cho website v\u1edbi n\u1ed9i dung sao ch\u00e9p l\u00e0 tr\u1ecdn v\u1eb9n kh\u00f4ng c\u00f3 .B\u1eb1ng ch\u00ednh gi\u1ecdng v\u0103n v\u00e0 phong th\u00e1i v\u0103n phong c\u1ee7a m\u00ecnh m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n content d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng l\u00e0 c\u00e1ch t\u1ed1i \u01b0u .<\/span><\/p>\n

\u0110\u1eb7t ti\u00eau \u0111\u1ec1 \u0111\u1ec3 l\u1ecdt v\u00e0o m\u1eaft xanh Google v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc<\/b><\/span><\/h3>\n

Lu\u00f4n nh\u1edb r\u1eb1ng ti\u00eau \u0111\u1ec1 ch\u00ednh l\u00e0 c\u00e1i m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn v\u00e0o c\u00f3 quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng k\u00edch chu\u1ed9t truy v\u1ea5n v\u00e0o b\u00e0i hay kh\u00f4ng, th\u01b0\u1eddng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ebd ch\u1ec9 l\u01b0\u1edbt qua ti\u00eau \u0111\u1ec1 kho\u1ea3ng ch\u1eebng v\u00e0i gi\u00e2y ng\u1eafn ng\u1ee7i n\u00ean ti\u00eau \u0111\u1ec1 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng khi l\u00e0m SEO Content .V\u1edbi Google ti\u00eau \u0111\u1ec1 c\u1ea7n b\u1ea3o v\u1ec7 : Khai b\u00e1o v\u1ec1 n\u1ed9i dung ch\u00ednh c\u1ee7a b\u00e0i vi\u1ebft ; Ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u00e0i vi\u1ebft ; \u0110\u1ee7 l\u00f4i cu\u1ed1n, kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi xem .V\u1edbi ng\u01b0\u1eddi d\u00f9ng, ti\u00eau \u0111\u1ec1 c\u1ea7n cho h\u1ecd bi\u1ebft r\u1eb1ng m\u00ecnh s\u1eafp \u0111\u1ecdc c\u00e1i g\u00ec ; Ti\u00eau \u0111\u1ec1 ph\u1ea3i v\u1eeba mang t\u00ednh g\u1ee3i m\u1edf, v\u00e0 l\u1ea1i huy\u1ec1n b\u00ed, k\u00edch th\u00edch l\u00f4i cu\u1ed1n s\u1ef1 ch\u0103m s\u00f3c, t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc .<\/span><\/p>\n

T\u1ea1o \u0111o\u1ea1n m\u00f4 t\u1ea3 th\u1eadt l\u00f4i cu\u1ed1n v\u00e0 v\u1eeba \u0111\u1ee7 d\u00e0i<\/b><\/span><\/h3>\n

\u0110o\u1ea1n mi\u00eau t\u1ea3 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n mi\u00eau t\u1ea3 ng\u1eafn g\u1ecdn, r\u00f5 \u00fd nh\u01b0ng l\u00f4i cu\u1ed1n : Khi thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb website, Google mu\u1ed1n hi\u1ec3u ng\u1eef c\u1ea3nh c\u1ee7a m\u1ed9t n\u1ed9i dung t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng vi\u1ec7c c\u00f3 hay kh\u00f4ng Open tr\u00ean v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb .\u0110o\u1ea1n di\u1ec5n \u0111\u1ea1t nh\u01b0 m\u1ed9t l\u1eddi t\u00f3m t\u1eaft n\u1ed9i dung ng\u1eafn g\u1ecdn nh\u1ea5t, cho h\u1ecd bi\u1ebft \u0111i\u1ec1u g\u00ec s\u1ebd ch\u1ee9a b\u00ean trong b\u00e0i vi\u1ebft, n\u00ean c\u00f3 ch\u1ee9a 1 ho\u1eb7c 2 t\u1eeb kh\u00f3a .\u0110o\u1ea1n m\u1edf c\u1ea7n m\u00ea ho\u1eb7c, g\u1ee3i m\u1edf \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 v\u00e0 l\u00f4i cu\u1ed1n \u0111\u01b0\u1ee3c s\u1ef1 ch\u0103m s\u00f3c c\u1ee7a ng\u01b0\u1eddi xem .<\/span><\/p>\n

Ch\u00e8n t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean nh\u1ea5t c\u00f3 th\u1ec3<\/b><\/span><\/h3>\n

N\u00ean nh\u1edb t\u1eeb kh\u00f3a l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu \u0111\u1ec3 cho h\u1ecd bi\u1ebft b\u00e0i vi\u1ebft \u0111\u00e1ng n\u00f3i v\u1ec1 y\u1ebfu t\u1ed1 g\u00ec nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch v\u00f4 t\u1ed9i v\u1ea1, n\u00f3 s\u1ebd l\u00e0m cho Google nh\u00ecn nh\u1eadn th\u1ea5p b\u1ea1n v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u0169ng kh\u00f4ng nh\u00ecn nh\u1eadn cao n\u1ed9i dung \u0111\u00f3 .M\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a l\u00fd t\u01b0\u1edfng l\u00e0 t\u1eeb 3 \u2013 5 %. H\u00e3y \u0111\u1ec3 t\u1eeb kh\u00f3a Open m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t, \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao t\u1ed1t nh\u1ea5t .<\/span><\/p>\n

Ch\u00e8n link n\u1ed9i (Internal link) nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/span><\/h3>\n

Internal link g\u1ecdi l\u00e0 link link n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch \u0111\u1eb7t link t\u1eeb m\u1ed9t trang n\u00e0o \u0111\u00f3 \u0111\u1ebfn m\u1ed9t trang kh\u00e1c tr\u00ean c\u00f9ng m\u1ed9t t\u00ean mi\u1ec1n, ch\u00fang link nh\u1eefng trang tr\u00ean c\u00f9ng m\u1ed9t website v\u1edbi nhau .Internal link th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng trong SEO v\u1edbi m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng v\u00e0 robot c\u1ee7a Google tr\u00ean site, l\u00ea d\u00e0i kho\u1ea3ng ch\u1eebng th\u1eddi h\u1ea1n m\u00e0 h\u1ecd \u1edf tr\u00ean trang, \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean web theo h\u01b0\u1edbng c\u00f3 l\u1ee3i. Ch\u00ednh n\u00f3 s\u1ebd l\u00e0m t\u0103ng hi\u1ec7u su\u1ea5t cao c\u1ee7a SEO Onpage nh\u1edd c\u1ea3i t\u1ed5 t\u1ef7 su\u1ea5t tho\u00e1t trang, t\u1ef7 su\u1ea5t b\u1ecf trang, t\u0103ng t\u00ednh th\u01b0\u1edfng th\u1ee9c cho trang \u0111\u00edch .Nh\u1eefng link n\u1ed9i b\u1ed9 c\u00f2n gi\u00fap cho robot c\u1ee7a Google ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00edch l\u0169y v\u00e0 \u0111\u1ecdc t\u00e0i li\u1ec7u m\u1ed9t c\u00e1ch kh\u00e1 \u0111\u1ea7y \u0111\u1ee7, nhanh g\u1ecdn .Gi\u00fap nh\u1eefng trang con kh\u00f4ng b\u1ecb c\u00f4 l\u1eadp, gi\u00fap cho website c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t c\u1ea5u tr\u00fac tr\u1eadt t\u1ef1. Ch\u00fang k\u1ebft n\u1ed1i nh\u1eefng trang, nh\u1eefng n\u1ed9i dung c\u00f3 li\u00ean quan l\u1ea1i v\u1edbi nhau .<\/span><\/p>\n

Ch\u1ecdn font ch\u1eef cho content SEO l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt<\/b><\/span><\/h3>\n

M\u1ed9t Content hi\u1ec7u su\u1ea5t cao kh\u00f4ng ch\u1ec9 cung \u1ee9ng ti\u00eau \u0111\u1ec1 m\u00ea ho\u1eb7c, di\u1ec5n \u0111\u1ea1t ng\u0103n sgojn \u0111\u1ee7 \u00fd, t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nh\u1ea5t c\u00f2n ph\u1ea3i \u0111\u01b0\u1ee3c tr\u00ecnh di\u1ec5n th\u00edch m\u1eaft, s\u1ef1 th\u1ed1ng nh\u1ea5t trong Font ch\u1eef cho c\u1ea3 b\u00e0i l\u00e0 \u0111i\u1ec1u s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean b\u1ea3ng t\u00ecm ki\u1ebfm .Kh\u00f4ng m\u1ed9t ai th\u1ea5y tin v\u00e0 mu\u1ed1n \u0111\u1ecdc m\u1ed9t n\u1ed9i dung v\u1edbi nhi\u1ec1u Font hay ki\u1ec3u ch\u1eef kh\u00e1c nhau, g\u00e2y r\u1ed1i m\u1eaft m\u1ea5t t\u1eadp trung chuy\u00ean s\u00e2u, l\u00e0m cho ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecb gi\u00e1n \u0111o\u1ea1n n\u1ed9i dung .<\/span><\/p>\n

Hi\u1ec3n th\u1ecb ph\u1ea7n t\u00e1c gi\u1ea3 l\u00e0 m\u1ed9t m\u1eb9o \u00edt ng\u01b0\u1eddi \u0111\u1ec3 \u00fd (Author Box)<\/b><\/span><\/h3>\n

Website kh\u00f4ng c\u00f2n l\u00e0 n\u01a1i d\u00e0nh cho nh\u1eefng th\u00f4ng tin \u1ea3o n\u1eefa mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng tin v\u00e0o l\u01b0\u1ee3ng th\u00f4ng tin v\u1eeba c\u00f3 website ph\u1ea3i ghi r\u00f5 t\u00e1c gi\u1ea3, t\u1ed1i thi\u1ec3u l\u00e0 t\u00ean ng\u01b0\u1eddi vi\u1ebft \u1edf cu\u1ed1i b\u00e0i .Ho\u1eb7c n\u1ebfu b\u1ea1n mu\u1ed1n ho\u00e0nh tr\u00e1ng h\u01a1n v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c l\u00f2ng tin nhi\u1ec1u h\u01a1n, h\u00e3y d\u00e0nh m\u1ed9t g\u00f3c nh\u1ecf \u0111\u1ec3 ghi th\u00f4ng tin c\u00e1 th\u1ec3 c\u00f3 \u0111\u00ednh k\u00e8m \u1ea3nh. Tuy n\u00f3 ch\u1ec9 l\u00e0 hi\u1ec7u \u1ee9ng ph\u1ee5 nh\u01b0ng c\u00f3 hi\u1ec7u su\u1ea5t cao kh\u00f4ng ng\u1edd so v\u1edbi Web, h\u00e3y th\u1eed ch\u00fa \u00fd \u0111\u1ebfn n\u00f3 .<\/span><\/p>\n

T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh khi vi\u1ebft content chu\u1ea9n SEO (Image Optimized)<\/b><\/span><\/h3>\n

H\u00ecnh \u1ea3nh ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u1eef ch\u00e2n ng\u01b0\u1eddi truy v\u1ea5n l\u00e2u h\u01a1n so v\u1edbi nh\u1eefng con ch\u1eef c\u1ee9ng nahwcs kia, n\u00f3 s\u1ebd khi\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n b\u1edbt nh\u00e0m ch\u00e1n v\u00e0 d\u1ec5 \u0111\u1ecdc h\u01a1n, ng\u01b0\u1eddi \u0111\u1ecdc c\u0169ng r\u1ea5t th\u00edch \u0111i\u1ec1u n\u00e0y. H\u00ecnh \u1ea3nh t\u1ed1t c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 t\u1ed1t cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, l\u00e0 c\u00e1ch b\u1ed5 tr\u1ee3 th\u00f4ng tin t\u1ed1t nh\u1ea5t .H\u00ecnh \u1ea3nh n\u00ean d\u00f9ng c\u00f3 b\u1ea3n quy\u1ec1n, logo t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra c\u00f2n ph\u1ea3i nh\u1edb n\u00ean t\u1ed1i \u01b0u h\u00f3a dung t\u00edch \u1ea3nh \u0111\u1ec3 c\u1ea3i t\u1ed5 v\u1eadn t\u1ed1c t\u1ea3i trang. S\u1eed d\u1ee5ng Alt c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111\u1ec3 mi\u00eau t\u1ea3 \u1ea3nh, h\u00e3y \u0111\u1eb7t t\u00ean cho nh\u1eefng h\u00ecnh \u1ea3nh thay v\u00ec \u0111\u00e1nh s\u1ed1 .<\/span><\/p>\n

\u0110\u1ecdc l\u1ea1i sau khi vi\u1ebft ho\u1eb7c nh\u1edd ng\u01b0\u1eddi kh\u00e1c \u0111\u1ecdc<\/b><\/span><\/h3>\n

\u0110\u1ecdc l\u1ea1i sau khi tri\u1ec3n khai xong m\u1ecdi th\u1ee9 l\u00e0 \u0111i\u1ec1u t\u1ed1t nh\u1ea5t cho b\u1ea1n. Qu\u00e1 tr\u00ecnh \u0111\u1ecdc b\u1ea1n s\u1ebd b\u1eaft \u0111\u01b0\u1ee3c l\u1ed7i ch\u00ednh t\u1ea3, l\u1ed7i logic, n\u1ed9i dung n\u00e0o c\u00f2n thi\u1ebfu, ho\u1eb7c n\u00ean r\u00fat g\u1ecdn l\u1ea1i nh\u1eefng c\u1ee5m t\u1eeb n\u00e0o sao cho th\u1eadt m\u1ea1ch l\u1ea1c, r\u00f5 r\u00e0ng v\u00e0 \u00fd ngh\u0129a nh\u1ea5t, lu\u00f4n ph\u1ea3i h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc v\u00ec h\u1ecd s\u1ebd ch\u1eb3ng khi n\u00e0o th\u00edch m\u1ed9t b\u00e0i vi\u1ebft sai l\u1ed7i, kh\u00f4ng logic m\u00e0 lan man .<\/span><\/p>\n

So s\u00e1nh v\u1edbi b\u00e0i vi\u1ebft c\u1ee7a \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp<\/b><\/span><\/h3>\n

\u201c Bi\u1ebft \u0111\u1ecbch bi\u1ebft ta tr\u0103m tr\u1eadn tr\u0103m th\u1eafng \u201d vi\u1ec7c b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u th\u00eam nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh l\u00e0 thi\u1ebft y\u1ebfu, v\u00ec r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao nh\u01b0 tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00e1c d\u1ee5ng t\u00ecm ki\u1ebfm th\u00ec \u01b0u \u0111i\u1ec3m trong \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 r\u1ea5t l\u1edbn, hay h\u1ecdc h\u1ecfi h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch thi\u1ebft l\u1eadp n\u1ed9i dung, tr\u00ecnh di\u1ec5n, h\u00ecnh \u1ea3nh, c\u00e1ch nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch. H\u1ecdc h\u1ecfi ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u00e1nh c\u1eafp tr\u1ecdn v\u1eb9n n\u00ean kh\u00f4ng vi\u1ec7c g\u00ec b\u1ea1n l\u1ea1i b\u1ecf l\u1ee1 c\u00e1ch n\u00e0y \u0111\u1ec3 b\u00e0i c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n .<\/span><\/p>\n

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Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3<\/a><\/span><\/p>\n<\/div>\n

Qua b\u00e0i vi\u1ebft tr\u00ean b\u1ea1n \u0111\u00e3 hi\u1ec3u Content l\u00e0 g\u00ec ? Vi\u1ebft Content ra l\u00e0m sao ? Ng\u01b0\u1eddi vi\u1ebft Content ph\u1ea3i c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c g\u00ec ? Hi v\u1ecdng r\u1eb1ng v\u1edbi nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0 cho ng\u01b0\u1eddi l\u00e0 d\u00e2n Content chuy\u00ean nghi\u1ec7p s\u1ebd t\u1ef1 h\u00e0o v\u00e0 y\u00eau vi\u1ec7c l\u00e0m c\u1ee7a m\u00ecnh h\u01a1n. V\u1edbi ng\u01b0\u1eddi m\u1edbi ch\u1eadp ch\u1eefng b\u01b0\u1edbc v\u00e0o \u0111am m\u00ea ph\u00e1t minh s\u00e1ng t\u1ea1o, \u0111am m\u00ea vi\u1ebft l\u00e1ch th\u00ec qu\u1ea3 th\u1ef1c n\u00f3 s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111i\u1ec1u ki\u1ec7n k\u00e8m theo c\u01a1 b\u1ea3n v\u00e0 \u00fd ngh\u0129a c\u1ee7a content nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 nh\u1eefng h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn .\u0110\u1ec9nh cao c\u1ee7a vi\u1ebft Content ch\u00ednh l\u00e0 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, kh\u00f4ng ri\u00eang g\u00ec l\u00e0 nh\u1eefng th\u00f4ng tin kh\u00f4 c\u1ee9ng, t\u1ea5t c\u1ea3 ch\u00fang ta g\u1ea7n nh\u01b0 th\u1ea5y th\u00f4ng tin l\u00e0 tr\u1ecdn v\u1eb9n gi\u1ed1ng h\u1ec7t nhau gi\u1eefa nh\u1eefng b\u00e0i vi\u1ebft ch\u1ec9 c\u00f3 kh\u00e1c l\u00e0 c\u00e1ch h\u1ecd gi\u00fap t\u1ea5t c\u1ea3 ch\u00fang ta hi\u1ec3u y\u1ebfu t\u1ed1 nhanh v\u00e0 \u0111\u01a1n thu\u1ea7n s\u1ebd l\u00f4i cu\u1ed1n b\u1ea1n h\u01a1n .Vi\u1ebft content \u0111\u01a1n thu\u1ea7n nh\u01b0ng th\u1ef1c s\u1ef1 l\u00e0 c\u1ea3 quy tr\u00ecnh r\u00e8n luy\u1ec7n \u0111\u1ec3 trau d\u1ed3i t\u1ed5ng th\u1ec3 m\u1ecdi th\u1ee9 t\u1eeb ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng, c\u00e1ch l\u00e0m cho ng\u01b0\u1eddi \u0111\u1ecdc b\u01b0\u1edbc v\u00e0o quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh nh\u1eb9 nh\u00e0ng t\u1ef1 nhi\u00ean nh\u1ea5t. Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a content l\u00e0 \u0111em \u0111\u1ebfn gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng .<\/span><\/p>\n

Ngu\u1ed3n: Lafactoria Web<\/span><\/p>\n

Xem th\u00eam:\u00a010 b\u01b0\u1edbc \u0111\u1ec3 kinh doanh online th\u00e0nh c\u00f4ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/span><\/p>\n<\/div>\n

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Source: https:\/\/migoda.vn<\/a> <\/span>
\nCategory: CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Content l\u00e0 g\u00ec ? B\u1ea1n \u0111ang hay l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m tay ngh\u1ec1 vi\u1ebft Content l\u00e2u n\u0103m th\u00ec kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 l\u1ebd r\u1eb1ng kh\u00f4ng c\u00f2n l\u1ea1. Nh\u01b0ng…<\/p>\n","protected":false},"author":1,"featured_media":5207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[33],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2097"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2097"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5207"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}