{"id":2099,"date":"2022-03-27T07:00:09","date_gmt":"2022-03-27T07:00:09","guid":{"rendered":"https:\/\/migoda.vn\/content-marketing-lam-nhung-gi-1648364406"},"modified":"2023-04-22T17:05:44","modified_gmt":"2023-04-22T17:05:44","slug":"content-marketing-lam-nhung-gi-1648364406","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/content-marketing-lam-nhung-gi-1648364406\/","title":{"rendered":"C\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean Content Marketing l\u00e0 g\u00ec? vi\u1ec7c l\u00e0m content marketing t\u1ed1t – Joboko"},"content":{"rendered":"
<\/i> 11\/10\/2021 05:30<\/span><\/p>\n L\u0129nh v\u1ef1c marketing c\u00f3 r\u1ea5t nhi\u1ec1u v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m, trong \u0111\u00f3 \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt l\u00e0 nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing. D\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ee9c v\u1ee5 m\u1edbi xong nhi\u1ec1u b\u1ea1n tr\u1ebb v\u1eabn do d\u1ef1 khi l\u1ef1a ch\u1ecdn ngh\u1ec1 nghi\u1ec7p b\u1edfi kh\u00f4ng bi\u1ebft nhu y\u1ebfu vi\u1ec7c l\u00e0m, m\u1ee9c l\u01b0\u01a1ng, th\u1eddi c\u01a1 vi\u1ec7c l\u00e0m ra sao .nh\u00e2n vi\u00ean content <\/strong>l\u00e0 l\u00e0m g\u00ec.\u00a0<\/span><\/p>\n Nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 \u0111\u1ed1i v\u1edbi v\u1ecb tr\u00ed Content Marketing l\u00e0 g\u00ec?<\/span><\/p>\n <\/span><\/p>\n B\u1ea1n \u0111ang \u0111\u1ecdc: C\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean Content Marketing l\u00e0 g\u00ec? vi\u1ec7c l\u00e0m content marketing t\u1ed1t – Joboko<\/a><\/span><\/p>\n<\/div>\n Content Marketing l\u00e0 m\u1ed9t ng\u00e1ch c\u1ee7a ngh\u1ec1 marketing tr\u00ean n\u1ec1n t\u1ea3ng Internet, \u0111\u01b0a nh\u1eefng n\u1ed9i dung (content) c\u00f3 gi\u00e1 tr\u1ecb, h\u1eefu \u00edch, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng, Content Marketing trong th\u1eddi hi\u1ec7n \u0111\u1ea1i l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span> Khi t\u00ecm vi\u1ec7c l\u00e0m nh\u00e2n vi\u00ean content, b\u1ea1n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 c\u1ee7a v\u1ecb tr\u00ed n\u00e0y \u0111\u1ec3 xem m\u00ecnh c\u00f3 ph\u00f9 h\u1ee3p \u0111\u1ea3m nh\u1eadn kh\u00f4ng. M\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a nh\u00e2n vi\u00ean content bao g\u1ed3m:<\/span><\/p>\n \u00a0Nh\u00e2n vi\u00ean Content Marketing mu\u1ed1n th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ea7n ph\u1ea3i quan t\u00e2m nh\u1eefng g\u00ec ?<\/span><\/p>\n <\/span><\/p>\n L\u01b0\u01a1ng nh\u00e2n vi\u00ean content marketing hi\u1ec7n nay kho\u1ea3ng 6 – 12 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/strong>, cao nh\u1ea5t c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 18 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/strong> v\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao. V\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1 th\u00ec m\u1ee9c l\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m c\u00f3 th\u1ec3 ch\u1ec9 kho\u1ea3ng 4 – 7 tri\u1ec7u \u0111\u1ed3ng<\/strong> v\u00e0 s\u1ebd t\u0103ng d\u1ea7n theo kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u00e0 n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf.<\/span><\/p>\n Content marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed marketing d\u1ef1a v\u00e0o vi\u1ec7c \u0111\u01b0a ra nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua. Content marketing c\u1ea7n cung \u1ee9ng nh\u1eefng nhu y\u1ebfu : C\u00f3 \u00edch, \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt, l\u00f4i cu\u1ed1n v\u00e0 \u0111\u1ed9c l\u1ea1. M\u1eb7c d\u00f9 l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb \u01b0a th\u00edch l\u00fac b\u1ea5y gi\u1edd nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft r\u00f5 v\u1ec1 c\u00f4ng vi\u1ec7cl\u00e0 l\u00e0m g\u00ec. Content Marketing l\u00e0 m\u1ed9t ng\u00e1ch c\u1ee7a ngh\u1ec1 marketing tr\u00ean n\u1ec1n t\u1ea3ng Internet, \u0111\u01b0a nh\u1eefng n\u1ed9i dung ( content ) c\u00f3 gi\u00e1 tr\u1ecb, h\u1eefu d\u1ee5ng, l\u00f4i cu\u1ed1n s\u1ef1 ch\u00fa \u00fd quan t\u00e2m v\u00e0 t\u01b0\u01a1ng quan \u0111\u1ebfn lo\u1ea1i s\u1ea3n ph\u1ea9m t\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng. C\u00f9ng v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Internet v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng, Content Marketing trong th\u1eddi t\u00e2n ti\u1ebfn l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed kh\u00f4ng h\u1ec1 thi\u1ebfu gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi mua m\u1edbi c\u0169ng nh\u01b0 ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi mua hi\u1ec7n t\u1ea1i. N\u1ed9i dung – content \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 thu\u1ea7n t\u00fay l\u00e0 c\u00e2u ch\u1eef m\u00e0 c\u00f2n g\u1ed3m c\u00f3 \u1ea3nh, \u1ea3nh ch\u1ee9a th\u00f4ng \u0111i\u1ec7p. H\u00ecnh th\u1ee9c c\u1ee7a content marketing r\u1ea5t phong ph\u00fa, g\u1ed3m c\u00f3 blog, ebook, video, infographic, email v\u00e0 b\u00e0i vi\u1ebft tr\u00ean nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng online x\u00e3 h\u1ed9i v\u1edbi m\u1ee5c ti\u00eau tr\u00ecnh l\u00e0ng, truy\u1ec1n b\u00e1 s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5. Khi, b\u1ea1n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c di\u1ec5n \u0111\u1ea1t vi\u1ec7c l\u00e0m \u0111\u01a1n c\u1eed c\u1ee7a v\u1ecb tr\u00ed n\u00e0y \u0111\u1ec3 xem m\u00ecnh c\u00f3 t\u01b0\u01a1ng th\u00edch ti\u1ebfp \u0111\u00f3n kh\u00f4ng. M\u1ed9t s\u1ed1 tr\u00e1ch nhi\u1ec7m \u0111\u01a1n c\u1eed c\u1ee7a nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content g\u1ed3m c\u00f3 : L\u01b0\u01a1ng nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing l\u00fac b\u1ea5y gi\u1edd kho\u1ea3ng ch\u1eebng, cao nh\u1ea5t ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfnv\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra hi\u1ec7u su\u1ea5t cao quy \u0111\u1ed5i cao. V\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1 th\u00ec m\u1ee9c l\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u1ec9 kho\u1ea3ngv\u00e0 s\u1ebd t\u0103ng d\u1ea7n theo kinh nghi\u1ec7m tay ngh\u1ec1 thao t\u00e1c v\u00e0 n\u0103ng l\u01b0\u1ee3ng trong th\u1ef1c ti\u1ec5n .<\/span><\/p>\n Nh\u00e2n vi\u00ean content marketing c\u00f3 th\u1ec3 xin v\u00e0o l\u00e0m trong b\u1ed9 ph\u1eadn marketing c\u1ee7a doanh nghi\u1ec7p, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c marketing agency, chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 marketing cho m\u1ed9t \u0111\u1ed1i t\u00e1c kh\u00e1c. N\u1ebfu kh\u00f4ng th\u00edch c\u00f4ng vi\u1ec7c g\u00f2 b\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn l\u00e0m c\u1ed9ng t\u00e1c vi\u00ean cho c\u00e1c website, blog, … Khi \u0111\u00f3, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n s\u1ebd ch\u1ec9 g\u00f3i g\u1ecdn trong vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung ho\u1eb7c r\u1ea5t \u00edt khi ph\u1ea3i l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00e1c nh\u01b0 t\u00ednh to\u00e1n ROI, ph\u00e2n t\u00edch th\u00f4ng tin kh\u00e1ch h\u00e0ng, …<\/span><\/p>\n Xem th\u00eam: Tuy\u1ec3n d\u1ee5ng, t\u00ecm vi\u1ec7c l\u00e0m Nh\u00e2n vi\u00ean Content Marketing Kh\u00f4ng | JobStreet<\/a><\/span><\/p>\n<\/div>\n Nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u01b0\u1eddng y\u00eau c\u1ea7u \u1ee9ng vi\u00ean cho v\u1ecb tr\u00ed nh\u00e2n vi\u00ean Content Marketing ph\u1ea3i c\u00f3 b\u1eb1ng C\u1eed nh\u00e2n tr\u1edf l\u00ean c\u00e1c chuy\u00ean ng\u00e0nh b\u00e1o ch\u00ed, ngo\u1ea1i ng\u1eef, marketing ho\u1eb7c m\u1ed9t ng\u00e0nh ngh\u1ec1 c\u00f3 li\u00ean quan kh\u00e1c. Nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m t\u01b0\u1edfng r\u1eb1ng ch\u1ec9 nh\u1eefng ai h\u1ecdc b\u00e1o ch\u00ed hay marketing th\u00ec m\u1edbi c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c n\u00e0y. Tuy nhi\u00ean, ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi h\u1ecdc kinh t\u1ebf hay ngo\u1ea1i ng\u1eef, … n\u1ebfu y\u00eau th\u00edch marketing v\u00e0 c\u00f3 k\u1ef9 n\u0103ng vi\u1ebft l\u00e1ch t\u1ed1t th\u00ec \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/span> Cho d\u00f9 n\u1ed9i dung m\u00e0 b\u1ea1n vi\u1ebft ra hay t\u1edbi \u0111\u00e2u \u0111i ch\u0103ng n\u1eefa th\u00ec c\u0169ng ch\u1eb3ng c\u00f3 \u00fd ngh\u0129a g\u00ec n\u1ebfu nh\u01b0 kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem. Nh\u00e2n vi\u00ean content marketing c\u1ea7n ph\u1ea3i thu th\u1eadp v\u00e0 khai th\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (h\u1ecd l\u00e0 ai, m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd l\u00e0 g\u00ec, …), xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, th\u1ed1ng k\u00ea v\u00e0 c\u1ea3 nh\u1eefng c\u01a1 h\u1ed9i trong l\u0129nh v\u1ef1c m\u00e0 m\u00ecnh \u0111ang theo \u0111u\u1ed5i \u0111\u1ec3 c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3:<\/span><\/p>\n \u0110\u1ec3 c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung hay v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9c gi\u1ea3, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch ch\u1ecdn ch\u1ee7 \u0111\u1ec1. V\u1eady c\u00f3 ph\u1ea3i l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ed1t nghi\u1ec7p \u0110\u1ea1i h\u1ecdc Y th\u00ec m\u1edbi c\u00f3 th\u1ec3 vi\u1ebft b\u00e0i v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe hay kh\u00f4ng? Kh\u00f4ng h\u1eb3n l\u00e0 nh\u01b0 v\u1eady, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung khi ch\u01b0a c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 l\u0129nh v\u1ef1c \u0111\u00f3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i bi\u1ebft c\u00e1ch t\u00ecm ki\u1ebfm, nghi\u00ean c\u1ee9u v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin.<\/span> M\u1eb7c d\u00f9 c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 m\u00e1y h\u1ecdc ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong marketing nh\u01b0ng ch\u00fang v\u1eabn kh\u00f4ng th\u1ec3 n\u00e0o s\u00e1nh \u0111\u01b0\u1ee3c v\u1edbi con ng\u01b0\u1eddi trong vi\u1ec7c chia s\u1ebb nh\u1eefng n\u1ed9i dung hay c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn.<\/span> <\/i> \u0110\u1ecdc th\u00eam: K\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi \u0111\u1ecdc t\u1ed1t h\u01a1n<\/span><\/p><\/blockquote>\n C\u00f3 k\u1ef9 n\u0103ng m\u1ec1m t\u1ed1t, m\u1ecdi c\u00f4ng vi\u1ec7c s\u1ebd \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh v\u1edbi k\u1ebft qu\u1ea3 cao<\/span><\/p>\n Xem th\u00eam: Content Creation l\u00e0 g\u00ec? \u2013 \u0110\u1eb3ng c\u1ea5p c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o<\/a><\/span><\/p>\n<\/div>\n \u0110\u1ecdc tin tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean content marketing, \u0111\u00e2u \u0111\u00e2u b\u1ea1n c\u0169ng th\u1ea5y y\u00eau c\u1ea7u ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng SEO. V\u1eady th\u00ec SEO l\u00e0 g\u00ec? \u0110\u1ec3 b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch nhanh nh\u1ea5t, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0a n\u00f3 l\u00ean \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ti\u1ebfm (Search Engine Optimization – vi\u1ebft t\u1eaft l\u00e0 SEO).<\/span> Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Wordpress, Google Analytics, Slideshare, m\u1ea1ng x\u00e3 h\u1ed9i,… c\u0169ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n n\u1ebfu nh\u01b0 mu\u1ed1n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0y. L\u00fd do l\u00e0 b\u1edfi b\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n s\u00e1ng t\u1ea1o n\u1ed9i dung, b\u1ea1n c\u00f2n c\u1ea7n ph\u1ea3i bi\u1ebft nh\u1eefng n\u1ed9i dung \u1ea5y c\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh cho c\u00f4ng ty hay kh\u00f4ng.<\/span> Nh\u00e2n vi\u00ean content marketing kh\u00f4ng nh\u1eefng ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng vi\u1ebft l\u00e1ch t\u1ed1t m\u00e0 c\u00f2n ph\u1ea3i qu\u1ea3n l\u00fd ch\u00ednh n\u1ed9i dung m\u00e0 m\u00ecnh s\u00e1ng t\u1ea1o ra tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau, th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung m\u1edbi c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed9c gi\u1ea3 qua c\u00e1c trang blog, Fanpage,… \u0110\u00f4i khi, b\u1ea1n c\u0169ng s\u1ebd ph\u1ea3i tham gia v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng, tr\u1ef1c ti\u1ebfp th\u1ef1c hi\u1ec7n, qu\u1ea3n l\u00fd v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 l\u00ean c\u1ea5p tr\u00ean.<\/span> S\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. Kh\u00f4ng ph\u1ea3i ai c\u00f3 k\u1ef9 n\u0103ng vi\u1ebft l\u00e1ch t\u1ed1t c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3cc\u00f4ng vi\u1ec7c n\u00e0y. N\u1ebfu nh\u01b0 v\u1eabn ch\u01b0a ch\u1eafc ch\u1eafn m\u00ecnh c\u00f3 ph\u00f9 h\u1ee3p \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean marketing hay kh\u00f4ng th\u00ec h\u00e3y t\u1ef1 m\u00ecnh tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n C\u00f3 hai ki\u1ec3u nh\u00e2n vi\u00ean content marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t. M\u1ed9t ng\u01b0\u1eddi coi vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 cu\u1ed1i ng\u00e0y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh d\u1ea5u “\u0111\u00e3 xong”. Th\u1ee9 hai l\u00e0 nh\u1eefng coi c\u00f4ng vi\u1ec7c vi\u1ebft l\u00e1ch l\u00e0 ni\u1ec1m vui, \u0111am m\u00ea. H\u1ecd mong mu\u1ed1n \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho \u0111\u1ed9c gi\u1ea3. N\u1ebfu b\u1ea1n l\u00e0 ki\u1ec3u ng\u01b0\u1eddi th\u1ee9 hai th\u00ec b\u1ea1n \u0111\u00e3 \u0111i \u0111\u01b0\u1ee3c 1\/3 ch\u1eb7ng \u0111\u01b0\u1eddng \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e2n vi\u00ean content marketing r\u1ed3i \u0111\u1ea5y.<\/span><\/p>\n Content kh\u00f4ng t\u00ednh b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng b\u1edfi n\u1ebfu nh\u01b0 th\u1ebf, m\u1ed7i c\u00f4ng ty ch\u1ec9 c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t c\u00e1i m\u00e1y l\u00e0 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. Ng\u01b0\u1ee3c l\u1ea1i, content \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u00e0i vi\u1ebft th\u00f4ng qua tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a t\u00e1c gi\u1ea3.<\/span><\/p>\n C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a nh\u00e2n vi\u00ean content marketing bao g\u1ed3m s\u00e1ng t\u1ea1o n\u1ed9i dung, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u1eefng n\u1ed9i dung \u0111\u00f3 v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i. \u0110\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t hai c\u00f4ng vi\u1ec7c ph\u00eda sau, b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch.<\/span><\/p>\n T\u1ea5t nhi\u00ean, b\u1ea1n kh\u00f4ng th\u1ec3 vi\u1ebft ra b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec c\u00f3 trong \u0111\u1ea7u m\u00ecnh r\u1ed3i mong kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn n\u00f3 m\u1ed9t c\u00e1ch n\u1ed3ng nhi\u1ec7t. Nh\u00e2n vi\u00ean content marketing kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi t\u1ed5ng h\u1ee3p n\u1ed9i dung m\u00e0 h\u1ecd c\u00f2n ph\u1ea3i bi\u1ebft c\u00e1ch bi\u1ebfn nh\u1eefng n\u1ed9i dung \u1ea5y th\u00e0nh c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem.<\/span><\/p>\n Content marketing kh\u00f4ng th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 ng\u00e0y m\u1ed9t ng\u00e0y hai. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i; v\u00ec v\u1eady, n\u1ebfu nh\u01b0 kh\u00f4ng th\u1ef1c s\u1ef1 t\u00e2m huy\u1ebft v\u00e0 ki\u00ean nh\u1eabn, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. N\u1ebfu nh\u01b0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n cho t\u1ea5t c\u1ea3 nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean \u0111\u1ec1u l\u00e0 kh\u00f4ng th\u00ec c\u00f3 l\u1ebd \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t huy th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh. N\u1ebfu ch\u1ec9 c\u00f3 3\/5 c\u00e2u tr\u1ea3 l\u1eddi c\u00f3 th\u00ec ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng s\u1ebd v\u1ea5t v\u1ea3 v\u00e0 c\u1ea7n ph\u1ea3i h\u1ecdc h\u1ecfi nhi\u1ec1u h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/span> Th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u01b0 hi\u1ec7n nay \u0111\u00e3 mang l\u1ea1i r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n theo \u0111u\u1ed5i ngh\u1ec1 content marketing. Tuy nhi\u00ean, c\u01a1 h\u1ed9i lu\u00f4n \u0111i c\u00f9ng v\u1edbi th\u00e1ch th\u1ee9c, nhu c\u1ea7u tuy\u1ec3n nh\u00e2n vi\u00ean content cao nh\u01b0ng y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi \u1ee9ng vi\u00ean c\u0169ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n.<\/span> Content Marketing l\u00e0 vi\u1ec7c l\u00e0m mang \u0111\u1ebfn c\u01a1 h\u1ed9i t\u1ed1t v\u1ec1 thu nh\u1eadp v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n. \u0110\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ai \u0111am m\u00ea vi\u1ebft l\u00e1ch v\u00e0 c\u00f3 <\/span> Khi \u0111\u00f3, h\u00e3y xin vi\u1ec7c nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content trong ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh y\u00eau th\u00edch nh\u1ea5t ho\u1eb7c l\u00e0 c\u00f3 nhi\u1ec1u k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c nh\u1ea5t. Sau khi vi\u1ebft b\u00e0i, h\u00e3y nh\u1edd m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m tay ngh\u1ec1 h\u01a1n hi\u1ec7u \u0111\u00ednh l\u1ea1i \u0111\u1ec3 b\u1ea3o v\u1ec7 t\u00ednh \u0111\u00fang m\u1ef1c c\u1ee7a n\u1ed9i dung. M\u1eb7c d\u00f9 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn tr\u00ed tu\u1ec7 t\u1ef1 t\u1ea1o v\u00e0 m\u00e1y h\u1ecdc ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tho\u00e1ng r\u1ed9ng trong marketing nh\u01b0ng ch\u00fang v\u1eabn kh\u00f4ng th\u1ec3 n\u00e0o s\u00e1nh \u0111\u01b0\u1ee3c v\u1edbi con ng\u01b0\u1eddi trong vi\u1ec7c san s\u1ebb nh\u1eefng n\u1ed9i dung hay c\u00e2u truy\u1ec7n m\u00ea ho\u1eb7c. Nh\u00e2n vi\u00ean content marketing \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u01b0\u1edbng d\u1eabn, xu th\u1ebf, l\u00f4i k\u00e9o v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng. T\u1eebng c\u00e2u ch\u1eef trong b\u00e0i vi\u1ebft c\u1ea7n ph\u1ea3i ph\u00e1t minh s\u00e1ng t\u1ea1o, m\u00ea ho\u1eb7c v\u00e0 cho fan h\u00e2m m\u1ed9 th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1eabu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh \u0111ang mu\u1ed1n tr\u00ecnh l\u00e0ng. S\u1ef1 ph\u00e1t minh s\u00e1ng t\u1ea1o, t\u1eadn t\u00e2m v\u1edbi ngh\u1ec1 v\u00e0 mong \u01b0\u1edbc t\u1ea1o n\u00ean nh\u1eefng \u0111i\u1ec1u m\u1edbi l\u1ea1, n\u00e2ng t\u1ea7m c\u0169ng s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o n\u00ean nh\u1eefng b\u00e0i vi\u1ebft \u0111\u1ed9c l\u1ea1, \u00fd ngh\u0129a. \u0110\u1ecdc tin tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing, \u0111\u00e2u \u0111\u00e2u b\u1ea1n c\u0169ng th\u1ea5y nhu y\u1ebfu ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng SEO. V\u1eady th\u00ec SEO l\u00e0 g\u00ec ? \u0110\u1ec3 b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch nhanh nh\u1ea5t, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0a n\u00f3 l\u00ean \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng hi\u1ec7u qu\u1ea3 t\u00ecm ki\u1ebfm hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ti\u1ebfm ( Search Engine Optimization – vi\u1ebft t\u1eaft l\u00e0 SEO ). \u0110i\u1ec1u n\u00e0y l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng b\u1edfi r\u1ea5t \u00edt ng\u01b0\u1eddi c\u00f3 \u0111\u1ee7 ki\u00ean tr\u00ec \u0111\u1ec3 \u0111\u1ecdc \u0111\u1ebfn nh\u1eefng b\u00e0i vi\u1ebft \u1edf trang th\u1ee9 hai tr\u1edf \u0111i. Google li\u00ean t\u1ee5c update nh\u1eefng lao l\u00fd m\u1edbi v\u00e0 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u0169ng li\u00ean t\u1ee5c bi\u1ebfn h\u00f3a. <\/span><\/p>\n V\u00ec v\u1eady, \u0111\u1ec3 b\u00e0i vi\u1ebft \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao cao nh\u1ea5t, nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng SEO th\u1eadt t\u1ed1t. Th\u1eadm ch\u00ed, h\u1ecd ph\u1ea3i kh\u00f4ng ng\u1eebng n\u00e2ng cao ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng n\u00e0y th\u00ec m\u1edbi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 theo k\u1ecbp xu th\u1ebf th\u1ecb tr\u01b0\u1eddng. Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 Wordpress, Google Analytics, Slideshare, m\u1ea1ng x\u00e3 h\u1ed9i, … c\u0169ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n k\u00e8m theo c\u1ea7n n\u1ebfu nh\u01b0 mu\u1ed1n thao t\u00e1c trong ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 n\u00e0y. L\u00fd do l\u00e0 b\u1edfi b\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung, b\u1ea1n c\u00f2n c\u1ea7n ph\u1ea3i bi\u1ebft nh\u1eefng n\u1ed9i dung \u1ea5y c\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c so v\u1edbi ng\u01b0\u1eddi xem v\u00e0 mang l\u1ea1i hi\u1ec7u su\u1ea5t cao kinh doanh th\u01b0\u01a1ng m\u1ea1i cho c\u00f4ng ty hay kh\u00f4ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng s\u1ebd ph\u1ea3i l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau v\u1edbi nhi\u1ec1u ki\u1ec3u b\u00e0i vi\u1ebft kh\u00e1c nhau, t\u1eeb h\u00ecnh \u1ea3nh, video cho t\u1edbi nh\u1eefng b\u00e0i blog, slide hay status tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra nhu y\u1ebfu cho b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o nh\u1eefng c\u00f4ng c\u1ee5 k\u1ec3 tr\u00ean n\u1ebfu nh\u01b0 mu\u1ed1n s\u1ed1ng s\u00f3t v\u1edbi ngh\u1ec1. Nh\u00e2n vi\u00ean content marketing kh\u00f4ng nh\u1eefng ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c vi\u1ebft l\u00e1ch t\u1ed1t m\u00e0 c\u00f2n ph\u1ea3i qu\u1ea3n tr\u1ecb ch\u00ednh n\u1ed9i dung m\u00e0 m\u00ecnh ph\u00e1t minh s\u00e1ng t\u1ea1o ra tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng kh\u00e1c nhau, ti\u1ebfp t\u1ee5c update n\u1ed9i dung m\u1edbi c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi fan h\u00e2m m\u1ed9 qua nh\u1eefng trang blog, Fanpage, … \u0110\u00f4i khi, b\u1ea1n c\u0169ng s\u1ebd ph\u1ea3i tham gia v\u00e0o quy tr\u00ecnh ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch h\u00e0nh vi, tr\u1ef1c ti\u1ebfp tri\u1ec3n khai, qu\u1ea3n tr\u1ecb v\u00e0 b\u00e1o c\u00e1o gi\u1ea3i tr\u00ecnh hi\u1ec7u qu\u1ea3 l\u00ean c\u1ea5p tr\u00ean. <\/span><\/p>\n S\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 vi\u1ec7c l\u00e0m kh\u00f4ng h\u1ec1 \u0111\u01a1n thu\u1ea7n. Kh\u00f4ng ph\u1ea3i ai c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng vi\u1ebft l\u00e1ch t\u1ed1t c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3cc\u00f4ng vi\u1ec7c n\u00e0y. N\u1ebfu nh\u01b0 v\u1eabn ch\u01b0a ch\u1eafc nh\u01b0 \u0111inh m\u00ecnh c\u00f3 t\u01b0\u01a1ng th\u00edch \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi marketing hay kh\u00f4ng th\u00ec h\u00e3y t\u1ef1 m\u00ecnh v\u1ea5n \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y : C\u00f3 hai ki\u1ec3u nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing ph\u1ed5 c\u1eadp nh\u1ea5t. M\u1ed9t ng\u01b0\u1eddi coi vi\u1ec7c ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 vi\u1ec7c l\u00e0m h\u00e0ng ng\u00e0y, l\u00e0 m\u1ed9t tr\u00e1ch nhi\u1ec7m ph\u1ea3i th\u1ef1c thi \u0111\u1ec3 cu\u1ed1i ng\u00e0y b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u01b0u l\u1ea1i ” \u0111\u00e3 xong “. Th\u1ee9 hai l\u00e0 nh\u1eefng coi vi\u1ec7c l\u00e0m vi\u1ebft l\u00e1ch l\u00e0 ni\u1ec1m vui, \u0111am m\u00ea. H\u1ecd mong \u01b0\u1edbc \u0111\u01b0\u1ee3c ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ec3 ship h\u00e0ng cho fan h\u00e2m m\u1ed9. N\u1ebfu b\u1ea1n l\u00e0 ki\u1ec3u ng\u01b0\u1eddi th\u1ee9 hai th\u00ec b\u1ea1n \u0111\u00e3 \u0111i \u0111\u01b0\u1ee3c 1\/3 ch\u1eb7ng \u0111\u01b0\u1eddng \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing r\u1ed3i \u0111\u1ea5y. Content kh\u00f4ng t\u00ednh b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng b\u1edfi n\u1ebfu nh\u01b0 th\u1ebf, m\u1ed7i c\u00f4ng ty ch\u1ec9 c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t c\u00e1i m\u00e1y l\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc. Ng\u01b0\u1ee3c l\u1ea1i, content \u0111\u01b0\u1ee3c bi\u1ec3u l\u1ed9 b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 \u0111\u1ed9c l\u1ea1 c\u1ee7a b\u00e0i vi\u1ebft tr\u1ea3i qua tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 s\u1ef1 ph\u00e1t minh s\u00e1ng t\u1ea1o c\u1ee7a t\u00e1c gi\u1ea3. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing g\u1ed3m c\u00f3 ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung, \u0111o l\u01b0\u1eddng v\u00e0 th\u1ed1ng k\u00ea hi\u1ec7u su\u1ea5t cao c\u1ee7a nh\u1eefng n\u1ed9i dung \u0111\u00f3 v\u00e0 nh\u1eefng quy\u1ec1n l\u1ee3i m\u00e0 n\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 mang l\u1ea1i. \u0110\u1ec3 tri\u1ec3n khai xong t\u1ed1t hai vi\u1ec7c l\u00e0m ph\u00eda sau, b\u1ea1n kh\u00f4ng h\u1ec1 kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch. T\u1ea5t nhi\u00ean, b\u1ea1n kh\u00f4ng h\u1ec1 vi\u1ebft ra b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec c\u00f3 trong \u0111\u1ea7u m\u00ecnh r\u1ed3i mong ng\u01b0\u1eddi mua \u0111\u1ea3m nhi\u1ec7m n\u00f3 m\u1ed9t c\u00e1ch n\u1ed3ng nhi\u1ec7t. <\/span><\/p>\n Nh\u00e2n vi\u00ean content marketing kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi t\u1ed5ng h\u1ee3p n\u1ed9i dung m\u00e0 h\u1ecd c\u00f2n ph\u1ea3i bi\u1ebft c\u00e1ch bi\u1ebfn nh\u1eefng n\u1ed9i dung \u1ea5y th\u00e0nh c\u00e2u truy\u1ec7n m\u00ea ho\u1eb7c \u0111\u1ec3 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi xem. Content marketing kh\u00f4ng h\u1ec1 mang l\u1ea1i hi\u1ec7u su\u1ea5t cao ng\u00e0y m\u1ed9t ng\u00e0y hai. \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch v\u0129nh vi\u1ec5n ; th\u1ebf cho n\u00ean, n\u1ebfu nh\u01b0 kh\u00f4ng th\u1ef1c s\u1ef1 t\u1eadn t\u00e2m v\u00e0 ki\u00ean tr\u00ec, b\u1ea1n s\u1ebd kh\u00f4ng h\u1ec1 l\u00e0m \u0111\u01b0\u1ee3c. N\u1ebfu nh\u01b0 c\u00e2u v\u1ea5n \u0111\u00e1p c\u1ee7a b\u1ea1n cho t\u1ed5ng th\u1ec3 nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean \u0111\u1ec1u l\u00e0 kh\u00f4ng th\u00ec c\u00f3 l\u1ebd r\u1eb1ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c l\u00e0m \u0111\u1ec3 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t huy th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh. N\u1ebfu ch\u1ec9 c\u00f3 3\/5 c\u00e2u v\u1ea5n \u0111\u00e1p c\u00f3 th\u00ec ngh\u0129a l\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng s\u1ebd kh\u00f3 kh\u0103n v\u1ea5t v\u1ea3 v\u00e0 c\u1ea7n ph\u1ea3i h\u1ecdc h\u1ecfi nhi\u1ec1u h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. Th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u01b0 l\u00fac b\u1ea5y gi\u1edd \u0111\u00e3 mang l\u1ea1i r\u1ea5t nhi\u1ec1u th\u1eddi c\u01a1 vi\u1ec7c l\u00e0m cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n theo \u0111u\u1ed5i ngh\u1ec1 content marketing. Tuy nhi\u00ean, th\u1eddi c\u01a1 lu\u00f4n \u0111i c\u00f9ng v\u1edbi th\u1eed th\u00e1ch, nhu y\u1ebfu tuy\u1ec3n nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content cao nh\u01b0ng nhu y\u1ebfu so v\u1edbi \u1ee9ng vi\u00ean c\u0169ng kh\u00f4ng h\u1ec1 \u0111\u01a1n thu\u1ea7n. Khi \u0111i xin vi\u1ec7c l\u00e0m nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing, b\u1ea1n c\u1ea7n ph\u1ea3i quan t\u00e2m nh\u1eefng \u0111i\u1ec1u sau : Content Marketing l\u00e0 vi\u1ec7c l\u00e0m mang \u0111\u1ebfn th\u1eddi c\u01a1 t\u1ed1t v\u1ec1 thu nh\u1eadp v\u00e0 n\u0103ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng b\u1ea3n th\u00e2n. \u0110\u00e2y l\u00e0 vi\u1ec7c l\u00e0m t\u01b0\u01a1ng th\u00edch v\u1edbi nh\u1eefng ai \u0111am m\u00ea vi\u1ebft l\u00e1ch v\u00e0 c\u00f3 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c t\u01b0 duy ph\u00e1t minh s\u00e1ng t\u1ea1o. V\u00ec v\u1eady, qua vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 v\u1ec1 nhu y\u1ebfu c\u1ee7a nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing m\u00e0 b\u1ea1n th\u1ea5y \u0111\u1ee7 n\u0103ng l\u1ef1c \u0111\u1ea3m nhi\u1ec7m th\u00ec h\u00e3y h\u00e3y nhanh tay t\u1ea1o CV \u1ee9ng tuy\u1ec3n nh\u00e9. B\u00ean c\u1ea1nh vi\u1ec7c l\u00e0m Content nh\u1eefng b\u1ea1n c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam th\u00eam nh\u1eefng vi\u1ec7c l\u00e0m kh\u00e1c nh\u01b0 Digital Marketing. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng vi\u1ec7c l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn. \u0110\u1ec3 \u1ee9ng tuy\u1ec3n thu\u1eadn ti\u1ec7n v\u00e0o nh\u1eefng v\u1ecb tr\u00ed n\u00e0y n\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft ph\u1ea3i t\u1ea1o cv xin vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0o th\u00ec \u0111\u1eebng b\u1ecf l\u1ee1 m\u1eabu cv xin vi\u1ec7c \u0111\u01b0\u1ee3c JOBOKO.com update r\u1ea5t nhi\u1ec1u m\u1eabu \u0111\u1eb9p, ph\u00e1t minh s\u00e1ng t\u1ea1o, m\u00ea ho\u1eb7c ch\u1eafc nh\u01b0 \u0111inh s\u1ebd gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m v\u1eeba l\u00f2ng nh\u1ea5t.<\/span><\/p>\n Xem th\u00eam:\u00a010 b\u01b0\u1edbc \u0111\u1ec3 kinh doanh online th\u00e0nh c\u00f4ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/span><\/p>\n Ngu\u1ed3n: Joboko<\/span><\/p>\n<\/div>\n Source: https:\/\/migoda.vn<\/a> <\/span> 11\/10\/2021 05:30 L\u0129nh v\u1ef1c marketing c\u00f3 r\u1ea5t nhi\u1ec1u v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m, trong \u0111\u00f3 \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt l\u00e0 nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing. D\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ee9c…<\/p>\n","protected":false},"author":1,"featured_media":5200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[33],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2099"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2099"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5200"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}I. Content Marketing l\u00e0 g\u00ec\u200b?<\/strong><\/span><\/h2>\n
\nN\u1ed9i dung – content \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 thu\u1ea7n t\u00fay l\u00e0 c\u00e2u ch\u1eef m\u00e0 c\u00f2n bao g\u1ed3m \u1ea3nh, \u1ea3nh ch\u1ee9a th\u00f4ng \u0111i\u1ec7p. H\u00ecnh th\u1ee9c c\u1ee7a content marketing r\u1ea5t \u0111a d\u1ea1ng, bao g\u1ed3m blog, ebook, video, infographic, email v\u00e0 b\u00e0i vi\u1ebft tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1edbi m\u1ee5c \u0111\u00edch gi\u1edbi thi\u1ec7u, truy\u1ec1n b\u00e1 h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5.<\/span><\/p>\nII. C\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean Content Marketing<\/strong><\/span><\/h2>\n
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III. M\u1ee9c l\u01b0\u01a1ng c\u1ee7a nh\u00e2n vi\u00ean content marketing<\/strong><\/span><\/h2>\n
IV. C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cho nh\u00e2n vi\u00ean content marketing<\/strong><\/span><\/h2>\n
V. Y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean Content Marketing<\/strong><\/span><\/h2>\n
\nNgo\u00e0i ra, nh\u00e2n vi\u00ean content marketing c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng kh\u00e1c nh\u01b0:<\/span><\/p>\n1. K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u, khai th\u00e1c th\u00f4ng tin ng\u01b0\u1eddi xem<\/strong><\/span><\/h3>\n
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2. K\u1ef9 n\u0103ng ch\u1ecdn ch\u1ee7 \u0111\u1ec1 b\u00e0i vi\u1ebft<\/strong><\/span><\/h3>\n
\nKhi \u0111\u00f3, h\u00e3y xin vi\u1ec7c nh\u00e2n vi\u00ean content trong l\u0129nh v\u1ef1c m\u00e0 m\u00ecnh y\u00eau th\u00edch nh\u1ea5t ho\u1eb7c l\u00e0 c\u00f3 nhi\u1ec1u ki\u1ebfn th\u1ee9c nh\u1ea5t. Sau khi vi\u1ebft b\u00e0i, h\u00e3y nh\u1edd m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m h\u01a1n hi\u1ec7u \u0111\u00ednh l\u1ea1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a n\u1ed9i dung.<\/span><\/p>\n3. K\u1ef9 n\u0103ng vi\u1ebft l\u00e1ch v\u00e0 giao ti\u1ebfp t\u1ed1t<\/strong><\/span><\/h3>\n
\nNh\u00e2n vi\u00ean content marketing \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u01b0\u1edbng d\u1eabn, \u0111\u1ecbnh h\u01b0\u1edbng, l\u00f4i k\u00e9o v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eebng c\u00e2u ch\u1eef trong b\u00e0i vi\u1ebft c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o, h\u1ea5p d\u1eabn v\u00e0 cho \u0111\u1ed9c gi\u1ea3 th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh \u0111ang mu\u1ed1n gi\u1edbi thi\u1ec7u. S\u1ef1 s\u00e1ng t\u1ea1o, t\u00e2m huy\u1ebft v\u1edbi ngh\u1ec1 v\u00e0 mong mu\u1ed1n t\u1ea1o n\u00ean nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb, \u0111\u1ed9t ph\u00e1 c\u0169ng s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o n\u00ean nh\u1eefng b\u00e0i vi\u1ebft \u0111\u1ed9c \u0111\u00e1o, \u00fd ngh\u0129a.<\/span><\/p>\n4. K\u1ef9 n\u0103ng SEO<\/strong><\/span><\/h3>\n
\n\u0110i\u1ec1u n\u00e0y l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng b\u1edfi r\u1ea5t \u00edt ng\u01b0\u1eddi c\u00f3 \u0111\u1ee7 ki\u00ean nh\u1eabn \u0111\u1ec3 \u0111\u1ecdc \u0111\u1ebfn c\u00e1c b\u00e0i vi\u1ebft \u1edf trang th\u1ee9 hai tr\u1edf \u0111i. Google li\u00ean t\u1ee5c c\u1eadp nh\u1eadt c\u00e1c \u0111i\u1ec1u kho\u1ea3n m\u1edbi v\u00e0 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u0169ng li\u00ean t\u1ee5c thay \u0111\u1ed5i. V\u00ec v\u1eady, \u0111\u1ec3 b\u00e0i vi\u1ebft \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t, nh\u00e2n vi\u00ean content marketing nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng SEO th\u1eadt t\u1ed1t. Th\u1eadm ch\u00ed, h\u1ecd ph\u1ea3i kh\u00f4ng ng\u1eebng n\u00e2ng cao k\u1ef9 n\u0103ng n\u00e0y th\u00ec m\u1edbi c\u00f3 th\u1ec3 theo k\u1ecbp xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n5. K\u1ef9 n\u0103ng c\u00f4ng ngh\u1ec7<\/strong><\/span><\/h3>\n
\nNgo\u00e0i ra, b\u1ea1n c\u0169ng s\u1ebd ph\u1ea3i thu h\u00fat kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau v\u1edbi nhi\u1ec1u ki\u1ec3u b\u00e0i vi\u1ebft kh\u00e1c nhau, t\u1eeb h\u00ecnh \u1ea3nh, video cho t\u1edbi c\u00e1c b\u00e0i blog, slide hay status tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u cho b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 k\u1ec3 tr\u00ean n\u1ebfu nh\u01b0 mu\u1ed1n t\u1ed3n t\u1ea1i v\u1edbi ngh\u1ec1.<\/span><\/p>\n6. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch<\/strong><\/span><\/h3>\n
\nNh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c, b\u1eb1ng c\u1ea5p nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing c\u1ea7n c\u00f3<\/span><\/p>\nVI. Nh\u1eefng ai c\u00f3 th\u1ec3 l\u00e0m nh\u00e2n vi\u00ean content marketing?<\/strong><\/span><\/h2>\n
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\n\u00a0Tri\u1ec3n v\u1ecdng ngh\u1ec1 nghi\u1ec7p c\u1ee7a nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing<\/span><\/p>\nVII. Nh\u1eefng l\u01b0u \u00fd khi xin vi\u1ec7c l\u00e0m nh\u00e2n vi\u00ean content marketing<\/strong><\/span><\/h2>\n
\nKhi \u0111i xin vi\u1ec7c l\u00e0m nh\u00e2n vi\u00ean content marketing, b\u1ea1n c\u1ea7n ph\u1ea3i l\u01b0u \u00fd nh\u1eefng \u0111i\u1ec1u sau:<\/span><\/p>\n\n
\nB\u00ean c\u1ea1nh c\u00f4ng vi\u1ec7c Content c\u00e1c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam c\u00e1c c\u00f4ng vi\u1ec7c kh\u00e1c nh\u01b0 <\/span>
\nNh\u00e0 tuy\u1ec3n d\u1ee5ng th\u01b0\u1eddng nhu y\u1ebfu \u1ee9ng vi\u00ean cho v\u1ecb tr\u00ed nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi Content Marketing ph\u1ea3i c\u00f3 b\u1eb1ng C\u1eed nh\u00e2n tr\u1edf l\u00ean nh\u1eefng chuy\u00ean ng\u00e0nh b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng, ngo\u1ea1i ng\u1eef, marketing ho\u1eb7c m\u1ed9t ng\u00e0nh ngh\u1ec1 c\u00f3 t\u01b0\u01a1ng quan kh\u00e1c. Nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m t\u01b0\u1edfng r\u1eb1ng ch\u1ec9 nh\u1eefng ai h\u1ecdc b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng hay marketing th\u00ec m\u1edbi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m n\u00e0y. Tuy nhi\u00ean, ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi h\u1ecdc kinh t\u1ebf t\u00e0i ch\u00ednh hay ngo\u1ea1i ng\u1eef, … n\u1ebfu y\u00eau th\u00edch marketing v\u00e0 c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng vi\u1ebft l\u00e1ch t\u1ed1t th\u00ec \u0111\u1ec1u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. Ngo\u00e0i ra, nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi content marketing c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 1 s\u1ed1 \u00edt k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c kh\u00e1c nh\u01b0 : Cho d\u00f9 n\u1ed9i dung m\u00e0 b\u1ea1n vi\u1ebft ra hay t\u1edbi \u0111\u00e2u \u0111i ch\u0103ng n\u1eefa th\u00ec c\u0169ng ch\u1eb3ng c\u00f3 \u00fd ngh\u0129a g\u00ec n\u1ebfu nh\u01b0 kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi xem. Nh\u00e2n vi\u00ean content marketing c\u1ea7n ph\u1ea3i t\u00edch l\u0169y v\u00e0 khai th\u00e1c th\u00f4ng tin ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng ( h\u1ecd l\u00e0 ai, m\u1ed1i ch\u0103m s\u00f3c c\u1ee7a h\u1ecd l\u00e0 g\u00ec, … ), xu th\u1ebf m\u1edbi nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, th\u1ed1ng k\u00ea v\u00e0 c\u1ea3 nh\u1eefng th\u1eddi c\u01a1 trong ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh \u0111ang theo \u0111u\u1ed5i \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u00e1t minh s\u00e1ng t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung t\u01b0\u01a1ng th\u00edch nh\u1ea5t. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 : \u0110\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung hay v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi fan h\u00e2m m\u1ed9, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch ch\u1ecdn ch\u1ee7 \u0111\u1ec1. V\u1eady c\u00f3 ph\u1ea3i l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ed1t nghi\u1ec7p \u0110\u1ea1i h\u1ecdc Y th\u00ec m\u1edbi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 vi\u1ebft b\u00e0i v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t hay kh\u00f4ng ? Kh\u00f4ng h\u1eb3n l\u00e0 nh\u01b0 v\u1eady, b\u1ea1n tr\u1ecdn v\u1eb9n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung khi ch\u01b0a c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng tr\u00ecnh \u0111\u1ed9 v\u1ec1 ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 \u0111\u00f3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i bi\u1ebft c\u00e1ch t\u00ecm ki\u1ebfm, nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin. <\/span><\/p>\n
\nCategory: CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"