{"id":2115,"date":"2022-03-27T17:24:19","date_gmt":"2022-03-27T17:24:19","guid":{"rendered":"https:\/\/migoda.vn\/content-marketing-sach-1648401855"},"modified":"2023-04-22T15:37:29","modified_gmt":"2023-04-22T15:37:29","slug":"content-marketing-sach-1648401855","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/content-marketing-sach-1648401855\/","title":{"rendered":"5 cu\u1ed1n s\u00e1ch hay v\u1ec1 content Marketing si\u00eau “th\u1ea7n th\u00e1nh” m\u00e0 d\u00e2n copywriter ph\u1ea3i \u0111\u1ecdc"},"content":{"rendered":"
\n

Trong m\u1ecdi chi\u1ebfn d\u1ecbch Marketing th\u00ec Content lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng. Th\u1ebf nh\u01b0ng kh\u00f4ng ph\u1ea3i Copywriter n\u00e0o c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t n\u1ed9i dung h\u1ee3p \u00fd kh\u00e1ch h\u00e0ng m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c c\u00e1 t\u00ednh trong l\u1ed1i vi\u1ebft. Ch\u00ednh v\u00ec v\u1eady Review s\u00e1ch<\/strong> v\u1ec1 5 cu\u1ed1n s\u00e1ch hay v\u1ec1 Content Marketing<\/strong> d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tham kh\u1ea3o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t.<\/span><\/p>\n

5 cu\u1ed1n s\u00e1ch hay v\u1ec1 Content Marketing cho c\u00e1c Copywriter<\/strong><\/span><\/h2>\n

1. L\u00e0m b\u1ea1n v\u1edbi h\u00ecnh l\u00e0m t\u00ecnh v\u1edbi ch\u1eef<\/strong><\/span><\/h3>\n

Ch\u1ec9 v\u1edbi d\u00f2ng ti\u00eau \u0111\u1ec1, cu\u1ed1n s\u00e1ch n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m cho th\u00ednh gi\u00e1c c\u1ee7a b\u1ea1n gi\u1eadt m\u00ecnh b\u1edfi s\u1ef1 \u201c \u0111\u1ed9c \u201d v\u00e0 \u201c l\u1ea1 \u201d \u0111i k\u00e8m s\u1ef1 t\u00f2 m\u00f2, khi\u1ebfn n\u00f3 tr\u1ecf th\u00e0nh \u0111\u1ec1 c\u1eed \u0111\u1ea7u ti\u1ec1n trong list 5 cu\u1ed1n s\u00e1ch hay v\u1ec1 Content Marketing. Ti\u00eau \u0111\u1ec1 tho\u1ea1t nghe c\u00f3 v\u1ebb nh\u01b0 th\u00f4, nh\u01b0ng ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i \u201c Th\u00f4 m\u00e0 th\u1eadt \u201d, \u0111\u00fang m\u1ef1c nh\u01b0 v\u1eady, n\u1ed9i dung c\u1ee7a \u201c L\u00e0m b\u1ea1n v\u1edbi h\u00ecnh l\u00e0m t\u00ecnh v\u1edbi ch\u1eef \u201d s\u1ebd khi\u1ebfn b\u1ea1n ph\u1ea3i gi\u1eadt m\u00ecnh v\u1ec1 s\u1ef1 m\u00ea ho\u1eb7c v\u00e0 \u0111em l\u1ea1i nhi\u1ec1u quy\u1ec1n l\u1ee3i cho Copywriter. S\u00e1ch \u0111\u01b0\u1ee3c chia l\u00e0m 26 ch\u01b0\u01a1ng nh\u1ecf theo th\u1ee9 t\u1ef1 v\u1ea7n \u00e2m t\u1eeb A \u0111\u1ebfn Z. A l\u00e0 Advertising \/ Qu\u1ea3ng c\u00e1o, B l\u00e0 Branding \/ X\u00e2y d\u1ef1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u, \u2026 \u0111\u1ebfn Z l\u00e0 Zero \/ \u0110i\u1ec3m xu\u1ea5t ph\u00e1t. Cu\u1ed1i s\u00e1ch l\u00e0 ph\u1ea7n Ph\u1ee5 l\u1ee5c g\u1ed3m nh\u1eefng thu\u1eadt ng\u1eef trong ng\u00e0nh qu\u1ea3ng c\u00e1o d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi m\u1edf m\u00e0n kh\u00e1m ph\u00e1 .<\/span><\/p>\n

\"sach-hay-ve-content-marketing\"<\/span><\/p>\n

(Ngu\u1ed3n: Lovebook)<\/span><\/p>\n

\n

B\u1ea1n \u0111ang \u0111\u1ecdc: 5 cu\u1ed1n s\u00e1ch hay v\u1ec1 content Marketing si\u00eau “th\u1ea7n th\u00e1nh” m\u00e0 d\u00e2n copywriter ph\u1ea3i \u0111\u1ecdc<\/a><\/span><\/p>\n<\/div>\n

Cho d\u00f9 b\u1ea1n ch\u1ecdn cho m\u00ecnh con \u0111\u01b0\u1eddng n\u00e0o trong qu\u1ed1c t\u1ebf Marketing to l\u1edbn, m\u1ed9t l\u1eddi khuy\u00ean ch\u00e2n th\u00e0nh cho b\u1ea1n n\u00ean \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y t\u1ed1i thi\u1ec3u l\u00e0 2 l\u1ea7n, nhi\u1ec1u nh\u1ea5t th\u00ec \u2026 v\u00f4 s\u1ed1 l\u1ea7n. T\u1ea1i sao \u1ea5y \u00e0 ? C\u1ee9 \u0111\u1ecdc \u0111i, r\u1ed3i b\u1ea1n s\u1ebd t\u1ef1 t\u00ecm ra c\u00e2u v\u1ea5n \u0111\u00e1p .<\/span><\/p>\n

2.\u00a0GAM7: Content Marketing<\/strong><\/span><\/h3>\n

\u0110\u00e2y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch hay cho nh\u1eefng Copywriter, to\u00e0n b\u1ed9 ch\u00ednh b\u1edbi n\u1ed9i dung b\u1eaft \u201c Trend \u201d v\u00e0 h\u1ee3p v\u1edbi xu th\u1ebf v\u0103n minh gi\u1edd \u0111\u00e2y. Gam7 l\u00e0 cu\u1ed1n t\u1ea1p ch\u00ed c\u00f3 nh\u1eefng ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau, v\u00e0 Gam7 : Content Marketing r\u1ea5t h\u1ee3p \u0111\u1ec3 \u0111\u01b0a v\u00e0o list nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 Content Marketing. L\u00fd do \u0111\u01a1n thu\u1ea7n, t\u1eeb b\u00ean ngo\u00e0i \u0111\u1ebfn b\u00ean trong, to\u00e0n b\u1ed9 \u0111\u1ec1u \u0111\u01b0\u1ee3c trau chu\u1ed1t \u201c th\u1eadt s\u1ea1ch \u201d, c\u00f9ng v\u1edbi \u0111\u00f3 cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng g\u00e2y nh\u00e0m ch\u00e1n nh\u1ea5t l\u00e0 so v\u1edbi d\u00e2n Marketing m\u00e0 n\u00f3 c\u00f2n kh\u01a1i g\u1ee3i s\u1ef1 ph\u00e1t minh s\u00e1ng t\u1ea1o v\u1edbi m\u1ed7i c\u00e1 th\u1ec3, th\u1ee9c t\u1ec9nh ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd .<\/span><\/p>\n

\"sach-hay-ve-content-marketing\"<\/span><\/p>\n

( Ngu\u1ed3n : Riobook )<\/span>
\nGAM7 Book l\u00e0 m\u1ed9t trong nh\u1eefng b\u1ed9 s\u00e1ch chuy\u00ean ng\u00e0nh Marketing v\u00e0 Designer, quy t\u1ee5 nh\u1eefng b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c tinh l\u1ecdc t\u1eeb nh\u1eefng chuy\u00ean vi\u00ean s\u1ed1 1 v\u00e0 cung \u1ee9ng th\u1ec3 nghi\u1ec7m phong c\u00e1ch thi\u1ebft k\u1ebf m\u1edbi gi\u00fap b\u1ea1n \u0111\u1ecdc thu\u1eadn ti\u1ec7n theo d\u00f5i n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c. C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 b\u1ed9 s\u00e1ch chuy\u00ean ng\u00e0nh \u0111\u1eb9p, \u0111\u1ed9c v\u00e0 th\u1ef1c ti\u1ec5n hi\u1ebfm c\u00f3 \u1edf N\u01b0\u1edbc Ta. Khi ch\u1ea1m v\u00e0o cu\u1ed1n s\u00e1ch v\u00e0 l\u01b0\u1edbt qua m\u1ed9t v\u00e0i trang b\u1ea1n \u0111\u1ec1u nh\u1eadn ra t\u1eebng trang n\u1ed9i dung \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng phong c\u00e1ch thi\u1ebft k\u1ebf c\u0169ng nh\u01b0 \u0111i\u1ec1u h\u01b0\u1edbng th\u00f4ng tin d\u1ef1a tr\u00ean th\u00f3i quen \u0111\u1ecdc \u0111\u1ec3 b\u1ea1n thu\u1eadn ti\u1ec7n \u0111\u1ea3m nhi\u1ec7m ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng v\u00e0 theo d\u00f5i n\u1ed9i dung. T\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi mong \u01b0\u1edbc fan h\u00e2m m\u1ed9 c\u00f3 \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c \u0111\u1ecdc t\u1ed1t nh\u1ea5t, \u0111\u1ea3m nhi\u1ec7m t\u01b0 duy phong c\u00e1ch thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, kh\u00f4ng g\u01b0\u1ee3ng \u00e9p .<\/span><\/p>\n

3. So you think you can write? (B\u1ea1n ngh\u0129 b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft?)<\/strong><\/span><\/h3>\n

C\u00e1i t\u00ean n\u00f3i l\u00ean to\u00e0n b\u1ed9, \u0111\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch do Julia McCoy m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u r\u1ea5t n\u00e2ng cao v\u1ec1 th\u1ecb tr\u01b0\u1eddng Marketing. B\u00e0 bi\u1ebft r\u00f5 r\u1eb1ng nh\u1eefng g\u00ec ng\u01b0\u1eddi l\u00e0m Copywriter c\u1ea7n bi\u1ebft v\u00e0 mu\u1ed1n hi\u1ec3u r\u00f5, b\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t \u201c ch\u00e2n l\u00fd \u201d r\u1eb1ng \u0111\u00e3 qua th\u1eddi m\u00e0 qu\u1ea3ng c\u00e1o tr\u00e0n ng\u1eadp m\u00e0 gi\u1edd \u0111\u00e2y nh\u1eefng Marketer c\u1ea7n t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 cho Content Marketing ch\u1ea5t l\u01b0\u1ee3ng, m\u00ea ho\u1eb7c. Cu\u1ed1n s\u00e1ch n\u00e0y d\u00e0nh cho t\u1ed5ng th\u1ec3 nh\u1eefng ai mu\u1ed1n m\u1edf m\u00e0n t\u1eeb s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng, ch\u01b0a bi\u1ebft g\u00ec v\u1ec1 Content Marketing v\u00e0 t\u0103ng tr\u01b0\u1edfng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c b\u1ea3n th\u00e2n l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch hay v\u1ec1 Content Marketing. T\u00e1c gi\u1ea3 h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111\u1ecdc l\u00e0m quen v\u1edbi 7 m\u00f4 h\u00ecnh c\u1ee7a Content Marketing v\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00fang m\u1ef1c. V\u00e0 l\u00e0m th\u1ebf n\u00e0o ti\u1ebfp th\u1ecb b\u1ea3n th\u00e2n nh\u01b0 th\u1ec3 m\u1ed9t Copywriter v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb vi\u1ec7c vi\u1ebft Content Marketing .<\/span><\/p>\n

\"sach-hay-ve-content-marketing\"<\/span><\/p>\n

( Ngu\u1ed3n : PR Web )<\/span>
\nTrong cu\u1ed1n s\u00e1ch th\u00ec l\u1eddi m\u1edf m\u00e0n c\u1ee7a t\u00e1c gi\u1ea3 tr\u00edch ra t\u1eeb m\u1ed9t v\u1ecb gi\u00e1m \u0111\u1ed1c r\u1ea5t n\u1ed5i ti\u1ebfng v\u00e0 n\u0103ng l\u1ef1c c\u00f3 l\u1ebd r\u1eb1ng l\u00e0 d\u1ea5u \u1ea5n ti\u00ean phong khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd ph\u1ea3i th\u00fa v\u1ecb m\u1edf ngay ra v\u00e0 \u0111\u1ecdc h\u1ebft nh\u1eefng ph\u1ea7n ti\u1ebfp theo .<\/span><\/p>\n

\u201cTrong cu\u1ed1n s\u00e1ch n\u00e0y, Julia \u0111\u00e3 \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho b\u1ea5t c\u1ee9 ai \u2013 t\u1eeb nh\u00e0 v\u0103n m\u1edbi l\u00e0m quen \u0111\u1ebfn ch\u1ee7 doanh nghi\u1ec7p \u2013 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c v\u00e0 \u00e1p d\u1ee5ng v\u00e0o k\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung tr\u1ef1c tuy\u1ebfn. Julia c\u00f3 m\u1ed9t gi\u1ecdng n\u00f3i th\u00fa v\u1ecb, h\u1ea5p d\u1eabn, mang l\u1ea1i s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft. T\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c trong ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u1ebfp th\u1ecb trong su\u1ed1t 13 n\u0103m qua, v\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi l\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y n\u1ed9i dung. S\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef h\u1ee3p l\u00fd v\u00e0 ch\u00ednh x\u00e1c c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u1ea3 m\u1ed9t th\u1ebf gi\u1edbi. Trong nh\u1eefng n\u0103m qua, vi\u1ebft n\u1ed9i dung \u0111\u00e3 gi\u00fap t\u00f4i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ri\u00eang m\u00ecnh, m\u1ed9t c\u00f4ng ty m\u1eb9 v\u1edbi b\u1ea3y c\u00f4ng ty con, cam k\u1ebft v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng khi t\u00f4i kh\u1edfi nghi\u1ec7p. N\u1ebfu b\u1ea1n h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng b\u00ed m\u1eadt trong cu\u1ed1n s\u00e1ch c\u1ee7a Julia, s\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 s\u1ef1 thay \u0111\u1ed5i l\u1edbn: H\u00e3y s\u1eb5n s\u00e0ng h\u1ecdc t\u1eeb cu\u1ed1n s\u00e1ch n\u00e0y!\u201d<\/i><\/span><\/p>\n

Susan Patel, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a ContentMarketer. io v\u00e0 Narrow. io<\/span><\/p><\/blockquote>\n

4. Everybody Writes: Your go-to guide to creating ridiculously good content (T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u vi\u1ebft: C\u00e1ch gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng n\u1ed9i dung tuy\u1ec7t v\u1eddi)<\/strong><\/span><\/h3>\n

Nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 Content Marketing ch\u1eafc nh\u01b0 \u0111inh kh\u00f4ng h\u1ec1 thi\u1ebfu cu\u1ed1n s\u00e1ch c\u1ef1c h\u1eefu \u00edch n\u00e0y c\u1ee7a Ann Handley. Ann l\u00e0 gi\u00e1m \u0111\u1ed1c n\u1ed9i dung ( Chief Content Officer ) c\u1ee7a MarketingProfs, h\u01a1n th\u1ebf n\u1eefa c\u00f4 c\u00f2n \u0111\u01b0\u1ee3c t\u1ea1p ch\u00ed Forbes Woman b\u1ea7u ch\u1ecdn l\u00e0 1 trong 20 blogger n\u1eef \u0111\u1ee9ng \u0111\u1ea7u. Ch\u00ednh b\u1edfi nguy\u00ean do n\u00e0y m\u00e0 cu\u1ed1n s\u00e1ch c\u1ee7a c\u00f4 \u0111\u01b0\u1ee3c gi\u1edbi ph\u00ea b\u00ecnh nh\u00ecn nh\u1eadn cao h\u01a1n c\u1ea3. Ch\u00ednh c\u00f3 kinh nghi\u1ec7m tay ngh\u1ec1 trong ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 Copywriter n\u00ean c\u00f4 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c t\u00e2m \u00fd c\u1ee7a h\u1ecd t\u1eeb \u0111\u00f3 cho ra \u0111\u01b0\u1ee3c nh\u1eefng d\u1eabn ch\u1ee9ng thuy\u1ebft ph\u1ee5c, th\u00eam v\u00e0o \u0111\u00f3 n\u1ed9i dung r\u1ea5t \u201c tinh qu\u00e1i \u201d khi \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng cho t\u1ed5ng th\u1ec3 n\u1ed9i dung tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ec3 nh\u1eefng website v\u00e0 h\u01a1n th\u1ebf n\u1eefa \u1ee9ng d\u1ee5ng cho Social Media nh\u01b0 : Facebook, Twitter, LinkedIn \u2026<\/span><\/p>\n

\"sach-hay-ve-content-marketing\"<\/span><\/p>\n

( Ngu\u1ed3n : Ria in the city )<\/span>
\nC\u00f4 ph\u00e2n ph\u1ed1i nh\u1eefng l\u1eddi t\u01b0 v\u1ea5n thi\u1ebft th\u1ef1c v\u00e0 nh\u1eefng m\u1eb9o cho vi\u1ec7c ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng n\u1ed9i dung g\u00e2y \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u1ed9i \u0111\u1ed3ng, c\u00f9ng v\u1edbi nh\u1eefng b\u00ed hi\u1ec3m \u0111\u1eb1ng sau nh\u1eefng Content hay, c\u00f3 s\u1ee9c lan t\u1ecfa, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u00eam t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng trong thi\u00ean nhi\u00ean v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh th\u01b0\u01a1ng m\u1ea1i. Ngo\u00e0i ra, cu\u1ed1n s\u00e1ch c\u00f2n h\u01b0\u1edbng d\u1eabn b\u1ea1n vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o \u2013 ti\u1ebfp th\u1ecb, h\u01b0\u1edbng d\u1eabn b\u1ea1n ph\u00e1t minh s\u00e1ng t\u1ea1o b\u1ea5t k\u1ec3 lo\u1ea1i content n\u00e0o d\u00f9 b\u1ea1n \u0111ang thao t\u00e1c cho m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u1edbn ho\u1eb7c m\u1ed9t doanh nghi\u1ec7p nh\u1ecf \u2026 hay cho ch\u00ednh b\u1ea3n th\u00e2n b\u1ea1n. Everybody Writes \u2013 s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn c\u1ee7a b\u1ea1n .<\/span><\/p>\n

5.\u00a0Decoding the New Consumer Mind (Gi\u1ea3i m\u00e3 t\u00e2m tr\u00ed m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/strong><\/span><\/h3>\n

N\u00f3i v\u1ec1 nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 Content Marketing ch\u1eafc nh\u01b0 \u0111inh kh\u00f4ng h\u1ec1 kh\u00f4ng \u0111\u1ec1 c\u1eadp t\u1edbi cu\u1ed1n s\u00e1ch n\u00e0y. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch do Kit Yarrow bi\u00ean so\u1ea1n, trong khi \u1edf ngo\u00e0i kia, nh\u1eefng doanh nghi\u1ec7p \u0111ang b\u1ecb \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng b\u1edfi nh\u1eefng c\u00f4ng th\u1ee9c, quy lu\u1eadt c\u1ee7a marketing v\u00e0 kinh t\u1ebf t\u00e0i ch\u00ednh th\u00ec quy\u1ec3n s\u00e1ch n\u00e0y n\u00f3i v\u1ec1 vi\u1ec7c l\u00e0m marketing cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec3m m\u00ea ho\u1eb7c v\u00e0 m\u00ea ho\u1eb7c nh\u1ea5t c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 c\u00e1ch t\u00e1c gi\u1ea3 d\u00f9ng nh\u1eefng nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 quy tr\u00ecnh t\u00e2m l\u00fd c\u1ee7a con ng\u01b0\u1eddi khi h\u1ecd shopping .<\/span><\/p>\n

\"sach-hay-ve-content-marketing\"<\/span><\/p>\n

\n

Xem th\u00eam: Content marketing l\u00e0 g\u00ec? 45 xu h\u01b0\u1edbng content marketing 2022<\/a><\/span><\/p>\n<\/div>\n

( Ngu\u1ed3n : Pinterest )<\/span><\/p>\n

\u201cGi\u1ea3i m\u00e3 T\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d s\u1ebd<\/i> cung c\u1ea5p cho c\u00e1c Marketer nh\u1eefng c\u00e1ch th\u1ef1c t\u1ebf \u0111\u1ec3 khai th\u00e1c t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi. Yarrow cho th\u1ea5y c\u00e1ch k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, gi\u00e0nh \u0111\u01b0\u1ee3c t\u00ecnh y\u00eau v\u00e0 l\u00f2ng trung th\u00e0nh th\u00f4ng qua t\u00ednh x\u00e1c th\u1ef1c v\u00e0 to\u00e0n v\u1eb9n. Th\u00eam v\u00e0o \u0111\u00f3 c\u00e1ch \u0111\u1eb7t nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf ph\u00eda tr\u01b0\u1edbc v\u00e0 trung t\u00e2m v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd nh\u1ea5t, nh\u01b0ng kh\u00f4ng bi\u1ebfn ch\u1ee9ng, c\u00f3 th\u1ec3 x\u1ea3y ra. \u0110\u01b0\u1ee3c trang b\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Yarrow, c\u00e1c nh\u00e0 Marketer c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean to\u00e0n t\u1ed5 ch\u1ee9c.<\/span><\/p>\n

>> > Review s\u00e1ch m\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111ang ch\u0103m s\u00f3c :<\/span><\/p><\/blockquote>\n

K\u1ebft lu\u1eadn<\/strong><\/span><\/h2>\n

5 cu\u1ed1n s\u00e1ch tr\u00ean l\u00e0 nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 Content Marketing<\/strong> m\u00e0 c\u00e1c Copywriter n\u00ean \u0111\u1ecdc. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 \u201ct\u00e0i nguy\u00ean\u201d c\u1ee7a c\u00e1ch x\u00e2y d\u1ef1ng n\u1ed9i dung nh\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay c\u1ea7n ph\u1ea3i b\u1eaft k\u1ecbp v\u00e0 ph\u00e1t tri\u1ec3n. Th\u00eam v\u00e0o \u0111\u00f3 nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao k\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung v\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng b\u00ed k\u00edp \u0111\u1ec3 vi\u1ebft n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 \u1ea5n t\u01b0\u1ee3ng m\u00e0 c\u00e1c copywriter l\u00e3o luy\u1ec7n kh\u00e1c truy\u1ec1n l\u1ea1i.<\/span><\/p>\n

Th\u1eafng Nguy\u1ec5n \u2013 Marketing AI<\/strong><\/span><\/p>\n

T\u1ed5ng h\u1ee3p<\/span><\/p>\n

\n

Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3<\/a><\/span><\/p>\n<\/div>\n<\/div>\n

\n

Xem th\u00eam:\u00a010 b\u01b0\u1edbc \u0111\u1ec3 kinh doanh online th\u00e0nh c\u00f4ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/span><\/p>\n<\/div>\n

Ngu\u1ed3n: Marketing AI<\/span><\/p>\n

\n

3.5 \/ 5 – ( 2 b\u1ea7u ch\u1ecdn )<\/span><\/p>\n<\/div>\n

\n

Source: https:\/\/migoda.vn<\/a> <\/span>
\nCategory: CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong m\u1ecdi chi\u1ebfn d\u1ecbch Marketing th\u00ec Content lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng. Th\u1ebf nh\u01b0ng kh\u00f4ng ph\u1ea3i Copywriter n\u00e0o c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t n\u1ed9i…<\/p>\n","protected":false},"author":1,"featured_media":5178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[33],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2115"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2115"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5178"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}