{"id":2126,"date":"2022-03-27T23:48:27","date_gmt":"2022-03-27T23:48:27","guid":{"rendered":"https:\/\/migoda.vn\/content-marketing-va-digital-marketing-1648424900"},"modified":"2023-04-22T15:17:59","modified_gmt":"2023-04-22T15:17:59","slug":"content-marketing-va-digital-marketing-1648424900","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/content-marketing-va-digital-marketing-1648424900\/","title":{"rendered":"Content marketing v\u00e0 Digital Content l\u00e0 g\u00ec?\u2013 12 m\u00f4 h\u00ecnh Digital Content hi\u1ec7n nay m\u00e0 Copywriter c\u1ea7n n\u1eafm | ATP Software"},"content":{"rendered":"
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B\u1ea1n \u0111ang \u0111\u1ecdc: Content marketing v\u00e0 Digital Content l\u00e0 g\u00ec?\u2013 12 m\u00f4 h\u00ecnh Digital Content hi\u1ec7n nay m\u00e0 Copywriter c\u1ea7n n\u1eafm | ATP Software<\/a><\/span><\/p>\n<\/div>\n

5\/5 – ( 1 b\u1ea7u ch\u1ecdn )<\/span>
\n\u0110\u1ee5ng \u0111\u1ebfn content marketing, ch\u1eafc l\u00e0 c\u00f3 c\u1ea3 tr\u0103m b\u00e0i vi\u1ebft v\u1ec1 y\u1ebfu t\u1ed1 n\u00e0y tr\u00ean kh\u1eafp nh\u1eefng website v\u1ec1 marketing r\u1ed3i. C\u00f3 th\u1ec3 v\u1eabn c\u00f2n v\u00e0i thi\u1ebfu s\u00f3t nh\u01b0ng b\u00e0i vi\u1ebft n\u00e0y t\u1edb ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng g\u00ec t\u1edb kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c vi\u1ebft theo c\u00e1ch hi\u1ec3u c\u1ee7a m\u1ed9t ng\u01b0\u1eddi m\u1edbi nh\u01b0 t\u1edb .B\u00e1m theo ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a kh\u00f3a 3C. Ch\u1eafc ch\u1eafn l\u00e0 h\u1ecdc m\u00f2 m\u1eabm kh\u00f4ng th\u1ec3 n\u00e0o v\u1eeba \u0111\u1ee7 v\u00e0 s\u00fac t\u00edch b\u1eb1ng h\u1ecdc chuy\u00ean nghi\u1ec7p v\u00e0 b\u00e0i b\u1ea3n t\u1ea1i kh\u00f3a h\u1ecdc g\u1ed1c \u0111\u01b0\u1ee3c. Nh\u01b0ng th\u00f4i, khi n\u00e0o \u0111\u1ee7 ti\u1ec1n th\u00ec \u0111i h\u1ecdc v\u1eady T_T<\/span><\/p>\n

Ph\u1ea7n 1 c\u1ee7a b\u00e0i vi\u1ebft s\u1ebd t\u1eadp trung v\u00e0o\u00a0\u201cContent Marketing v\u00e0 nh\u1eefng l\u1ea7m t\u01b0\u1edfng v\u1ec1 n\u00f3\u201d<\/strong>.<\/span><\/p>\n

Content Marketing\u00a0l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

\"content-marketing-la-gi\"<\/span>
\nQu\u1ea3 th\u1ef1c l\u00e0 n\u1ebfu kh\u00f4ng kh\u00e1m ph\u00e1, ch\u1eafc t\u1edb v\u1eabn ngh\u0129 content marketing l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng g\u00ec t\u01b0\u01a1ng quan \u0111\u1ebfn n\u1ed9i dung trong marketing ch\u1ee9 kh\u00f4ng coi n\u00f3 l\u00e0 m\u1ed9t \u201c lo\u1ea1i s\u1ea3n ph\u1ea9m \u201d \u0111\u1ec3 ti\u1ebfp th\u1ecb .<\/span>
\nQua kh\u00e1m ph\u00e1, t\u1edb t\u1ed5ng h\u1ee3p l\u1ea1i kh\u00e1i ni\u1ec7m v\u1ec1 content marketing nh\u01b0 sau :<\/span><\/p>\n

Content marketing<\/strong>\u00a0l\u00e0 nh\u1eefng\u00a0n\u1ed9i dung phi th\u01b0\u01a1ng m\u1ea1i<\/strong>\u00a0(t\u1ee9c l\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 mua b\u00e1n)\u00a0c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 m\u1eb7t th\u00f4ng tin<\/strong>\u00a0(gi\u00e1 tr\u1ecb v\u1ec1 l\u00fd t\u00ednh v\u00e0 c\u1ea3m t\u00ednh cho ng\u01b0\u1eddi \u0111\u1ecdc), c\u00f3 th\u1ec3 coi \u0111\u00f3 l\u00e0 m\u1ed9t \u201cs\u1ea3n ph\u1ea9m\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Nh\u1eefng n\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m\u00a0gi\u00e1o d\u1ee5c nh\u1eadn th\u1ee9c<\/strong>\u00a0cho ng\u01b0\u1eddi \u0111\u1ecdc, gi\u00fap\u00a0duy tr\u00ec t\u00ecnh c\u1ea3m<\/strong>\u00a0v\u00e0\u00a0s\u1ef1 trung th\u00e0nh<\/strong>, g\u1eafn b\u00f3 c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 bi\u1ebfn h\u1ecd t\u1eeb\u00a0kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>\u00a0th\u00e0nh\u00a0kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1<\/strong>.\u00a0<\/span><\/p><\/blockquote>\n

N\u00f4m na l\u00e0 c\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea1n\u00a0mu\u1ed1n \u201cc\u1ea7m c\u01b0a\u201d m\u1ed9t ai \u0111\u00f3. Tr\u01b0\u1edbc h\u1ebft ph\u1ea3i g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u1edbi ng\u01b0\u1eddi \u0111\u00f3 b\u1eb1ng nh\u1eefng g\u00ec m\u00e0 h\u1ecd quan t\u00e2m (c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi h\u1ecd \u2013 v\u00ed d\u1ee5 nh\u01b0: S\u1edf th\u00edch, L\u1ed1i s\u1ed1ng, Nhu c\u1ea7u\u2026). Sau khi g\u00e2y s\u1ef1 ch\u00fa \u00fd (Attention), l\u00e0m quen r\u1ed3i th\u00ec\u00a0li\u00ean t\u1ee5c t\u00ecm hi\u1ec3u, b\u1ed3i d\u01b0\u1ee1ng v\u00e0 duy tr\u00ec t\u00ecnh c\u1ea3m: Chia s\u1ebb th\u00f4ng tin, C\u1ea3nh b\u00e1o, H\u01b0\u1edbng d\u1eabn, T\u1eb7ng qu\u00e0\u2026 Khi\u1ebfn h\u1ecd d\u1ea7n g\u1eafn b\u00f3 v\u00e0 khi c\u1ea7n th\u00ec lu\u00f4n nh\u1edb \u0111\u1ebfn b\u1ea1n\u00a0(Awareness). S\u1ef1 rung \u0111\u1ed9ng \u0111\u00f3 s\u1ebd d\u1ea7n tr\u1edf th\u00e0nh s\u1ef1 th\u00edch th\u00fa(Interesting), mu\u1ed1n g\u1ea7n g\u0169i v\u00e0 t\u00ecm hi\u1ec3u nhi\u1ec1u h\u01a1n v\u1ec1 b\u1ea1n. T\u00ecnh c\u1ea3m \u0111\u00e3 ch\u00edn mu\u1ed3i d\u1eabn l\u1ed1i cho nh\u1eefng \u0111\u1eafn \u0111o, c\u00e2n nh\u1eafc (Consideration) v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi b\u1ea1n. K\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng l\u00e0 ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd ng\u1ea3 v\u00e0o v\u00f2ng tay c\u1ee7a b\u1ea1n (Purchase).<\/span><\/p>\n

C\u1ea7n ph\u00e2n bi\u1ec7t kh\u00e1i ni\u1ec7m Content Marketing v\u1edbi ho\u1ea1t \u0111\u1ed9ng PR \u2013 Truy\u1ec1n th\u00f4ng. C\u00e1i n\u00e0y th\u1ec9nh gi\u00e1o m\u1ed9t b\u00e0 ch\u1ecb, b\u00e0 \u00fd\u00a0n\u00f3i vui th\u1ebf n\u00e0y:\u00a0\u201cPR n\u00f3 s\u00e2u s\u1eafc h\u01a1n,\u00a0quan t\u00e2m l\u1eafng nghe ph\u1ea3n h\u1ed3i: M\u00e0y sinh nh\u1eadt ng\u00e0y n\u00e0o, con m\u00e0y th\u00edch g\u00ec, m\u00e0y ngh\u0129\u00a0g\u00ec\u00a0v\u1ec1 tao\u2026\u00a0ph\u1ea3i bi\u1ebft h\u1ebft.\u00a0Content Marketing th\u00ec l\u00e0 s\u1ef1 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u\u00a0\u0111\u1ec3 l\u1ea5y l\u00f2ng th\u00f4i. V\u00e0 m\u1ee5c \u0111\u00edch cu\u1ed1i v\u1eabn l\u00e0 b\u00e1n h\u00e0ng \u2013\u00a0b\u00e1n b\u1eb1ng ni\u1ec1m tin. C\u00f2n PR th\u00ec m\u1ee5c\u00a0\u0111\u00edch xa h\u01a1n:\u00a0bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi c\u1ee7a m\u00ecnh\u201d. V\u1ee1 l\u1ebd ra m\u1ed9t \u201ctri\u1ebft l\u00fd\u201d, \u0111\u00f3 l\u00e0:\u00a0\u00a0\u201cTh\u1eb1ng Content Marketing l\u00e0 c\u1ee9 t\u00e1n \u0111\u1ed5 g\u00e1i \u0111\u00e3,\u00a0c\u00f2n th\u1eb1ng PR l\u00e0 ph\u1ea3i l\u1ea5y b\u1eb1ng \u0111\u01b0\u1ee3c em n\u00e0y v\u1ec1\u201d<\/strong>. \u00a0V\u00e0 b\u00e0 ch\u1ecb\u00a0ch\u1ed1t l\u1ea1i m\u1ed9t c\u00e2u: \u00a0\u201cPR l\u1ea5y v\u1ec1 m\u00e0 c\u00f2n \u0111\u00e0o m\u1ecf. L\u00e0m ng\u01b0\u1eddi ta y\u00eau m\u00ecnh, \u0111i n\u00f3i t\u1ed1t cho m\u00ecnh, b\u00ean m\u00ecnh khi ho\u1ea1n n\u1ea1n!\u201d<\/span><\/p>\n

5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1ec1 content marketing<\/span><\/h2>\n

N\u1ebfu ch\u01b0a hi\u1ec3u k\u1ef9 v\u1ec1 content marketing, b\u1ea1n s\u1ebd hi\u1ec3u sai v\u1ec1 n\u00f3 m\u00e0 n\u1ed5i b\u1eadt l\u00e0 5 sai l\u1ea7m \u0111\u00e1ng ti\u1ebfc ph\u1ed5 c\u1eadp nh\u1ea5t v\u1ec1 content marketing d\u01b0\u1edbi \u0111\u00e2y ( t\u00f3m l\u01b0\u1ee3c theo ngu\u1ed3n kienthucdigital ) :<\/span><\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a content marketing l\u00e0 d\u1eabn link v\u1ec1 website (link building)<\/span><\/h3>\n

Thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng c\u1ee7a link, s\u1ebd c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng t\u1edbi th\u1ee9 h\u1ea1ng website c\u1ee7a b\u1ea1n nh\u01b0 ngu\u1ed3n tr\u00edch d\u1eabn, t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng link .<\/span>
\nJohn Hall, CEO c\u1ee7a Influence v\u00e0 Co., \u0111\u00e3 san s\u1ebb 5 m\u1ee5c ti\u00eau kinh doanh th\u01b0\u01a1ng m\u1ea1i m\u00e0 content marketing mang l\u1ea1i .<\/span><\/p>\n