{"id":2130,"date":"2022-03-28T03:00:26","date_gmt":"2022-03-28T03:00:26","guid":{"rendered":"https:\/\/migoda.vn\/content-mkt-1648436423"},"modified":"2023-04-22T15:11:50","modified_gmt":"2023-04-22T15:11:50","slug":"tiep-thi-noi-dung-1648436423","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/tiep-thi-noi-dung-1648436423\/","title":{"rendered":"Ti\u1ebfp th\u1ecb n\u1ed9i dung \u2013 Wikipedia ti\u1ebfng Vi\u1ec7t"},"content":{"rendered":"
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Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/b> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef bao g\u1ed3m t\u1ea5t c\u1ea3 d\u1ea1ng th\u1ee9c marketing li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung. N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra d\u00f9ng \u0111\u1ec3 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p.<\/span><\/p>\n

Ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing, t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o vi\u1ec7c ph\u00e1t minh s\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n t\u1ea3i n\u1ed9i dung cho \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng [ 1 ] .\u1ede g\u00f3c nh\u00ecn kh\u00e1c, ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 chi\u00eau th\u1ee9c ti\u1ebfp c\u1eadn c\u1ee7a k\u1ebf ho\u1ea1ch Marketing, t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, t\u01b0\u01a1ng th\u00edch v\u00e0 \u0111\u1ed3ng nh\u1ea5t \u0111\u1ec3 l\u00f4i cu\u1ed1n v\u00e0 duy tr\u00ec s\u1ef1 ch\u0103m s\u00f3c c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01a1n c\u1eed. Qua \u0111\u00f3, nu\u00f4i d\u01b0\u1ee1ng nh\u1eadn th\u1ee9c, ni\u1ec1m tin, thi\u1ec7n c\u1ea3m c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 t\u0103ng doanh thu b\u00e1n h\u00e0ng .<\/span><\/p>\n

\"Marketing<\/span><\/p>\n

Thay v\u00ec qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, c\u00f4ng ty cung c\u1ea5p n\u1ed9i dung th\u1ef1c s\u1ef1 h\u1eefu \u00edch v\u00e0 c\u00f3 li\u00ean quan cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1. T\u1eeb \u0111\u00f3, ti\u1ebfp th\u1ecb n\u1ed9i dung gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng. Ti\u1ebfp th\u1ecb n\u1ed9i dung c\u0169ng gi\u00fap c\u00e1c c\u00f4ng ty t\u1ea1o ra l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o ra s\u1ef1 s\u1eb5n s\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty trong t\u01b0\u01a1ng lai. H\u00ecnh th\u1ee9c marketing t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi n\u00e0y kh\u00f4ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp. Thay v\u00e0o \u0111\u00f3, n\u00f3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi xem.[2]<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: Ti\u1ebfp th\u1ecb n\u1ed9i dung \u2013 Wikipedia ti\u1ebfng Vi\u1ec7t<\/a><\/span><\/p>\n<\/div>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng h\u00ecnh th\u1ee9c marketing kh\u00e1c, ti\u1ebfp th\u1ecb n\u1ed9i dung d\u1ef1a v\u00e0o D\u1ef1 ki\u1ebfn v\u00e0 ph\u00e2n ph\u1ed1i nhu y\u1ebfu th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi mua hi\u1ec7n t\u1ea1i, kh\u00e1c v\u1edbi vi\u1ec7c t\u1ea1o ra nhu y\u1ebfu m\u1edbi. Nh\u01b0 James O’Brien c\u1ee7a Contently \u0111\u00e3 vi\u1ebft tr\u00ean Mashable, ” \u00dd t\u01b0\u1edfng TT c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i mang l\u1ea1i th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 nh\u1eadn l\u1ea1i th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb. Thay v\u00ec qu\u1ea3ng c\u00e1o, h\u00e3y l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh. Thay v\u00ec qu\u1ea3ng c\u00e1o banner, h\u00e3y l\u00e0 c\u00e2u truy\u1ec7n t\u00ednh n\u0103ng ” [ 3 ]. Ti\u1ebfp th\u1ecb n\u1ed9i dung y\u00ean c\u1ea7u ph\u1ea3i ph\u00e2n ph\u1ed1i li\u00ean t\u1ee5c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung, v\u00e0 c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch. [ 4 ]Khi doanh nghi\u1ec7p theo \u0111u\u1ed5i ti\u1ebfp th\u1ecb n\u1ed9i dung, tr\u1ecdng t\u00e2m ch\u00ednh ph\u1ea3i l\u00e0 nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng ho\u1eb7c ng\u01b0\u1eddi mua hi\u1ec7n t\u1ea1i. Khi doanh nghi\u1ec7p \u0111\u00e3 x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi mua, th\u00f4ng tin ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ecnh di\u1ec5n d\u01b0\u1edbi nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng, g\u1ed3m c\u00f3 tin t\u1ee9c, video, s\u00e1ch gi\u1ea5y, s\u00e1ch \u0111i\u1ec7n t\u1eed, infographics, email, podcast, h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m, c\u00e2u h\u1ecfi v\u00e0 v\u1ea5n \u0111\u00e1p, h\u00ecnh \u1ea3nh, blog, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng, b\u00e0i vi\u1ebft. b\u1ea3n tin, s\u00e1ch tr\u1eafng, nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra tr\u01b0\u1eddng h\u1ee3p. [ 5 ] H\u1ea7u h\u1ebft nh\u1eefng \u0111\u1ecbnh d\u1ea1ng n\u00e0y thu\u1ed9c v\u1ec1 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 .Ti\u1ebfp th\u1ecb n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t ti\u1ebfn tr\u00ecnh qu\u1ea3n tr\u1ecb s\u1eed d\u1ee5ng nh\u1eefng k\u00eanh \u0111i\u1ec7n t\u1eed \u0111\u1ec3 x\u00e1c l\u1eadp, d\u1ef1 b\u00e1o v\u00e0 cung \u1ee9ng nh\u1eefng nhu y\u1ebfu n\u1ed9i dung c\u1ee7a m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u01a1n c\u1eed. N\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c update v\u00e0 b\u1ed5 tr\u1ee3 m\u1ed9t c\u00e1ch \u0111\u1ed3ng \u0111i\u1ec7u \u0111\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua .<\/span><\/p>\n

V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n[s\u1eeda|s\u1eeda m\u00e3 ngu\u1ed3n]<\/span><\/span><\/h2>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u00e3 bi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng th\u00e0nh c\u00e1c c\u00f4ng ty xu\u1ea5t b\u1ea3n truy\u1ec1n th\u00f4ng.<\/b><\/i><\/span><\/p>\n

V\u00ed d\u1ee5 1:<\/b><\/span><\/p>\n

Red Bull, c\u00f4ng ty chuy\u00ean b\u00e1n th\u1ee9c u\u1ed1ng ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng cao, \u0111\u00e3 xu\u1ea5t b\u1ea3n nh\u1eefng video tr\u00ean YouTube, h\u1ed7 tr\u1ee3 v\u1ed1n t\u1ed5 ch\u1ee9c tri\u1ec3n khai nh\u1eefng s\u1ef1 ki\u1ec7n t\u01b0\u01a1ng quan \u0111\u1ebfn nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed th\u1ec3 thao chuy\u00ean nghi\u1ec7p nh\u01b0 \u0111\u1ea1p xe leo n\u00fai, \u0111ua xe t\u1ef1 do v\u00e0 \u0111ua xe C\u00f4ng th\u1ee9c 1. Red Bull Media House – m\u1ed9t \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng c\u1ee7a Red Bull, \u0111\u00e3 s\u1ea3n xu\u1ea5t nh\u1eefng b\u1ed9 phim d\u00e0i t\u1eadp cho nh\u1eefng r\u1ea1p chi\u1ebfu phim v\u00e0 nh\u1eefng k\u00eanh d\u01b0\u1edbi c\u1ea5p ( DVD, VOD, TV ). ” [ 6 ] Red Bulletin l\u00e0 m\u1ed9t t\u1ea1p ch\u00ed qu\u1ed1c t\u1ebf h\u00e0ng th\u00e1ng Red Bull xu\u1ea5t b\u1ea3n v\u1edbi ch\u1ee7 \u0111\u1ec1 v\u1ec1 th\u1ec3 thao, v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a \u0111\u00e0n \u00f4ng v\u1edbi 5 tri\u1ec7u ng\u01b0\u1eddi \u0110K .Hi\u1ec7n nay, Red Bull \u0111\u01b0\u1ee3c xem nh\u01b0 th\u1ec3 m\u1ed9t ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 tr\u00ean YouTube khi cung \u1ee9ng nh\u1eefng n\u1ed9i dung d\u00e0i k\u1ef3 v\u00e0 video ghi l\u1ea1i c\u00e1ch nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean k\u0129 n\u0103ng chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng tham gia v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed tranh t\u00e0i c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y \u0111\u00e1nh tr\u00fang t\u00e2m \u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea th\u1ec3 thao, mu\u1ed1n kh\u00e1m ph\u00e1 th\u00eam v\u1ec1 nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean v\u00e0 c\u00e1ch h\u1ecd t\u1eadp luy\u1ec7n v\u00e0 th\u1ef1c thi nh\u1eefng c\u00fa nh\u1ea3y, pha nguy h\u1ea1i v\u00e0 gi\u1ea3i ph\u00e1p tuy\u1ec7t v\u1eddi c\u1ee7a h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a Red Bull c\u00f2n n\u1eb1m \u1edf s\u1ef1 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a video quay v\u1ec1 l\u1ea7n Felix Baumgartner tri\u1ec3n khai r\u01a1i t\u1ef1 do tr\u00ean kh\u00f4ng. Video n\u00e0y \u0111\u00e3 gi\u00fap t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 ki\u1ec7n tuy\u1ec7t v\u1eddi v\u00e0 t\u1ea1o n\u00ean hi\u1ec7n t\u01b0\u1ee3ng k\u1ef3 l\u1ea1 v\u1edbi h\u01a1n 40 tri\u1ec7u l\u01b0\u1ee3t xem. T\u1ea5t c\u1ea3 n\u1ed9i dung ti\u1ebfp th\u1ecb c\u1ee7a Red Bull \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch m\u1ed9t n\u1ed7 l\u1ef1c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi mua r\u1eb1ng Red Bull kh\u00f4ng b\u00e1n n\u01b0\u1edbc t\u0103ng l\u1ef1c m\u00e0 b\u00e1n nh\u1eefng g\u00ec x\u1ea3y ra sau khi b\u1ea1n u\u1ed1ng .<\/span><\/p>\n

V\u00ed d\u1ee5 2:<\/b><\/span><\/p>\n

Trang web kinh t\u1ebf t\u00e0i ch\u00ednh c\u00e1 th\u1ec3 Mint. com \u0111\u00e3 s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua cho lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi MintLife – lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ed9c l\u1eadp v\u1edbi nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a Mint. com. [ 7 ] N\u1ed9i dung tr\u00ean blog g\u1ed3m c\u00f3 nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u00e1ch tr\u1ea3 ti\u1ec1n h\u1ecdc \u0110H, ti\u1ebft ki\u1ec7m chi ph\u00ed cho m\u1ed9t ng\u00f4i nh\u00e0 v\u00e0 tho\u00e1t kh\u1ecfi n\u1ee3 n\u1ea7n. Nh\u1eefng n\u1ed9i dung th\u00f4ng d\u1ee5ng kh\u00e1c g\u1ed3m c\u00f3 nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n s\u00e2u xa v\u00e0 m\u1ed9t lo\u1ea1t nh\u1eefng s\u1ef1 ki\u1ec7n kinh t\u1ebf t\u00e0i ch\u00ednh. Theo ng\u01b0\u1eddi kinh doanh Sachin Rekhi, ” \u0110\u1ebfn n\u0103m 2013, c\u00f4ng c\u1ee5 m\u1edbi MintLife \u0111\u00e3 l\u00f4i cu\u1ed1n \u0111\u01b0\u1ee3c 10 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 tin y\u00eau Mint \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u00e0 x\u1eed l\u00fd th\u00f4ng tin ng\u00e2n h\u00e0ng nh\u00e0 n\u01b0\u1edbc nh\u1ea1y c\u1ea3m c\u1ee7a h\u1ecd v\u00ec n\u1ed9i dung m\u01b0u tr\u00ed, h\u1eefu d\u1ee5ng m\u00e0 blog cung \u1ee9ng. Mint \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng \u0111\u1ee7 nhanh \u0111\u1ec3 b\u00e1n cho Intuit v\u1edbi gi\u00e1 170 tri\u1ec7u \u0111\u00f4 sau ba n\u0103m kinh doanh th\u01b0\u01a1ng m\u1ea1i. ” [ 8 ]<\/span><\/p>\n

S\u1ef1 gia t\u0103ng c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung c\u0169ng \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 YouTube, LinkedIn, Tumblr, Pinterest, v.v.<\/b><\/i><\/span><\/p>\n

V\u00ed d\u1ee5:<\/b><\/span><\/p>\n

YouTube, m\u1ed9t c\u00f4ng ty con c\u1ee7a Google, l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng video tr\u1ef1c tuy\u1ebfn v\u1edbi s\u1ef1 \u0111\u1ed9t bi\u1ebfn v\u1ec1 ti\u1ebfp th\u1ecb n\u1ed9i dung. [ 9 ] T\u00ednh \u0111\u1ebfn n\u0103m n\u0103m nay, YouTube \u0111\u00e3 c\u00f3 h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng, chi\u1ebfm 1\/3 t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng internet v\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u1edf \u0111\u1ed9 tu\u1ed5i 18 tu\u1ed5i 34 nhi\u1ec1u h\u01a1n so v\u1edbi b\u1ea5t k\u1ec3 nh\u00e0 ph\u00e2n ph\u1ed1i c\u00e1p n\u00e0o kh\u00e1c \u1edf Hoa K\u1ef3. [ 10 ]C\u00e1c doanh nghi\u1ec7p t\u00edch c\u1ef1c qu\u1ea3n tr\u1ecb n\u1ed9i dung c\u1ee7a h\u1ecd tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y v\u1edbi k\u1ef3 v\u1ecdng lan r\u1ed9ng ra khoanh v\u00f9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi. Ti\u1ebfp th\u1ecb n\u1ed9i dung y\u00ean c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed5i kh\u00e1c c\u1ea5u tr\u00fac v\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung m\u1edbi v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng. Vi\u1ec7c ph\u1ea3i t\u1ed1n th\u1eddi h\u1ea1n kh\u00e1 d\u00e0i \u0111\u1ec3 bi\u1ebfn m\u1ed9t s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o th\u00e0nh m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u00e3 l\u1ed7i th\u1eddi. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang ng\u00e0y c\u00e0ng \u0111\u1ed3ng x\u00e1c \u0111\u1ecbnh nh\u1eefng hi\u1ec3u bi\u1ebft, ph\u00e1t minh s\u00e1ng t\u1ea1o, s\u1ea3n xu\u1ea5t \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 v\u1eadn t\u1ed1c s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung .<\/span><\/p>\n

\"N\u1ed9i<\/span><\/p>\n

C\u00e1c d\u1ea1ng c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung[s\u1eeda|s\u1eeda m\u00e3 ngu\u1ed3n]<\/span><\/span><\/h2>\n

Ti\u1ebfp th\u1ecb n\u1ed9i dung c\u00f3 10 d\u1ea1ng ph\u1ed5 c\u1eadp .<\/span>
\nBlog ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb tr\u1ea3i qua nh\u1eefng n\u1ed9i dung d\u1ea1ng ng\u1eafn. \u0110\u1ec3 blog hi\u1ec3n th\u1ecb hi\u1ec7u su\u1ea5t cao trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u00ec doanh nghi\u1ec7p s\u1ebd tri\u1ec3n khai m\u1ed9t s\u1ed1 \u00edt \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u1ec3 xem ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng t\u1eeb kho\u00e1 n\u00e0o t\u01b0\u01a1ng quan \u0111\u1ebfn lo\u1ea1i s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng quan \u0111\u1ebfn nh\u1eefng t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, … T\u1eeb \u0111\u00f3 xem x\u00e9t nh\u1eefng ch\u1ee7 \u0111\u1ec1 ho\u1eb7c c\u00e2u h\u1ecfi kh\u00e1c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u01b0\u01a1ng quan \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 t\u1ea1o n\u1ed9i dung blog xung quanh nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0y .Vi\u1ebft blog l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i ti\u1ebfp th\u1ecb n\u1ed9i dung th\u00f4ng d\u1ee5ng nh\u1ea5t trong nh\u1eefng doanh nghi\u1ec7p l\u00fac b\u1ea5y gi\u1edd. Blog \u0111em l\u1ea1i nhi\u1ec1u quy\u1ec1n l\u1ee3i cho doanh nghi\u1ec7p. Th\u1ee9 nh\u1ea5t Blog gi\u00fap doanh nghi\u1ec7p c\u1ea3i t\u1ed5 SEO v\u00e0 l\u00f4i cu\u1ed1n nhi\u1ec1u l\u01b0\u1ee3ng truy v\u1ea5n h\u1eefu c\u01a1 \u0111\u1ebfn v\u1edbi trang web c\u00f4ng ty t\u1eeb nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Theo Forbes, nh\u1eefng website g\u1ed3m c\u00f3 m\u1ed9t blog th\u01b0\u1eddng c\u00f3 nh\u1eefng trang \u0111\u01b0\u1ee3c l\u1eadp link nhi\u1ec1u h\u01a1n 434 % so v\u1edbi nh\u1eefng trang kh\u00f4ng c\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng website c\u00f3 blog c\u00f3 nhi\u1ec1u th\u1eddi c\u01a1 Open tr\u00ean trang ti\u00ean phong c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 t\u01b0\u01a1ng quan. Ngo\u00e0i ra, nh\u1eefng website kinh doanh th\u01b0\u01a1ng m\u1ea1i v\u1edbi blog c\u00f3 th\u00eam 97 % link trong n\u01b0\u1edbc, \u0111i\u1ec1u n\u00e0y c\u0169ng gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Th\u1ee9 2, blog c\u00f2n gi\u00fap doanh nghi\u1ec7p ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 ng\u01b0\u1eddi mua hi\u1ec7n t\u1ea1i. V\u00e0 doanh nghi\u1ec7p cung \u1ee9ng c\u00e0ng nhi\u1ec1u n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, c\u00f3 \u00edch cho ng\u01b0\u1eddi mua th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p s\u1ebd xem x\u00e9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p khi h\u1ecd shopping. [ 11 ]<\/span>
\nVideo ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb tr\u1ea3i qua n\u1ed9i dung ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111a chi\u1ec1u \u0111\u1ebfn nh\u1eefng gi\u00e1c quan c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1eb1ng ng\u00e0y t\u1ea5t c\u1ea3 ch\u00fang ta ti\u1ebfp x\u00fac nhi\u1ec1u video qu\u1ea3ng c\u00e1o t\u1eeb nh\u1eefng nh\u00e3n h\u00e0ng, d\u01b0\u1edbi s\u1ef1 th\u00f4i th\u00fac c\u1ee7a viral marketing m\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi mua h\u01a1n. \u0110\u1ec3 ti\u1ebfn h\u00e0nh ti\u1ebfp th\u1ecb n\u1ed9i dung tr\u00ean video, doanh nghi\u1ec7p s\u1ebd xem x\u00e9t l\u1ef1a ch\u1ecdn lo\u1ea1i n\u1ed9i dung v\u00e0 ch\u1ee7 \u0111\u1ec1 n\u00e0o s\u1ebd l\u00f4i cu\u1ed1n ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a doanh nghi\u1ec7p nh\u1ea5t v\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi mua trong h\u00e0nh tr\u00ecnh d\u00e0i mua h\u00e0ng c\u1ee7a h\u1ecd. V\u00ed d\u1ee5 nh\u01b0 nh\u1eefng video ch\u1ee9a th\u00f4ng tin ng\u1eafn v\u00e0 l\u00f4i cu\u1ed1n s\u1ef1 quan t\u00e2m, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ti\u1ebfn tr\u00ecnh nh\u1eadn th\u1ee9c ( awareness stage ). Ngo\u00e0i ra, nh\u1eefng video h\u01b0\u1edbng d\u1eabn v\u00e0 tr\u00ecnh l\u00e0ng m\u1eabu s\u1ea3n ph\u1ea9m r\u1ea5t t\u1ed1t trong vi\u1ec7c \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong nh\u1eefng quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng ( decision stage ) .Video \u0111ang l\u00e0 m\u1ed9t xu th\u1ebf tr\u1edf n\u00ean r\u1ea5t th\u00f4ng d\u1ee5ng tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng l\u00fac b\u1ea5y gi\u1edd, l\u00e0 m\u1ed9t d\u1ea1ng ti\u1ebfp th\u1ecb n\u1ed9i dung hi\u1ec7u su\u1ea5t cao gi\u00fap ti\u1ebfp c\u1eadn l\u00f4i cu\u1ed1n ng\u01b0\u1eddi theo d\u00f5i nhanh g\u1ecdn. Theo nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra c\u1ee7a HubSpot, 54 % ng\u01b0\u1eddi theo d\u00f5i mu\u1ed1n xem video t\u1eeb nh\u1eefng t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd t\u01b0\u01a1ng h\u1ed7, nhi\u1ec1u h\u01a1n b\u1ea5t k\u1ec3 lo\u1ea1i n\u1ed9i dung n\u00e0o kh\u00e1c [ 12 ]. Theo BrightCove, nh\u1eefng t\u00ean th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng video ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 mong \u0111\u1ee3i m\u1ee9c t\u0103ng trung b\u00ecnh 157 % trong l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n t\u1eeb nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Video c\u0169ng gi\u00fap t\u0103ng 105 % th\u1eddi h\u1ea1n ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng website. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u00e0nh c\u00e0ng nhi\u1ec1u th\u1eddi h\u1ea1n tr\u00ean website c\u1ee7a b\u1ea1n, th\u1eddi c\u01a1 b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty b\u1ea1n c\u00e0ng l\u1edbn [ 13 ]. Theo Effy, nh\u1eefng video x\u00e3 h\u1ed9i c\u00f3 s\u1ed1 l\u01b0\u1ee3t san s\u1ebb t\u0103ng h\u01a1n 1200 % so v\u1edbi nh\u1eefng lo\u1ea1i n\u1ed9i dung kh\u00e1c. D\u1ef1a tr\u00ean \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a Think, ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n th\u00edch xem video v\u1ec1 m\u1eabu s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua. Cho d\u00f9 \u0111\u00f3 l\u00e0 nh\u00ecn nh\u1eadn m\u1eabu s\u1ea3n ph\u1ea9m, m\u1edf h\u1ed9p ho\u1eb7c video h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, ch\u1eafc nh\u01b0 \u0111inh h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn. Nghi\u00ean c\u1ee9u n\u00e0y cho th\u1ea5y nh\u1eefng video ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng mua ho\u1eb7c kh\u00f4ng mua m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi mua. [ 14 ] Trong m\u1ed9t \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a Insivia, nh\u1eefng trang \u0111\u00edch c\u00f3 n\u1ed9i dung video \u0111\u1ea1t t\u1ef7 su\u1ea5t quy \u0111\u1ed5i cao h\u01a1n, kho\u1ea3ng ch\u1eebng 80 %. [ 15 ]<\/span>
\nInfographic \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua b\u1eb1ng c\u00e1ch b\u1ed9c l\u1ed9 n\u1ed9i dung m\u1ed9t c\u00e1ch tr\u1ef1c quan, ph\u1ed1i h\u1ee3p kh\u00f4n kh\u00e9o gi\u1eefa h\u00ecnh v\u00e0 n\u1ed9i dung. L\u1ee3i \u00edch m\u00e0 Infographic \u0111em l\u1ea1i cho doanh nghi\u1ec7p \u0111\u00f3 l\u00e0 gi\u00fap doanh nghi\u1ec7p gi\u00e1o d\u1ee5c ng\u01b0\u1eddi mua v\u00e0 cung \u1ee9ng th\u00f4ng tin h\u1eefu d\u1ee5ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng l\u1eabn ng\u01b0\u1eddi mua hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ecbnh d\u1ea1ng ti\u1ebfp th\u1ecb n\u1ed9i dung tr\u1ef1c quan ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00fd gi\u1ea3i m\u1ed9t ch\u1ee7 \u0111\u1ec1 ph\u1ee9c t\u1ea1p, tr\u00ecnh di\u1ec5n s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, s\u01a1 \u0111\u1ed3 v\u1ec1 m\u1eabu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, … gi\u00fap ng\u01b0\u1eddi mua d\u1ec5 t\u01b0\u1edfng t\u01b0\u1ee3ng, hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng g\u00ec doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i, c\u1ea3m nh\u1eadn t\u1ed1t h\u01a1n v\u1ec1 nguy\u00ean do t\u1ea1i sao lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb ho\u1eb7c c\u00e1ch s\u1eed d\u1ee5ng m\u1eabu s\u1ea3n ph\u1ea9m .M\u1ed9t v\u00ed d\u1ee5 l\u00e0 Infographics c\u1ee7a c\u00f4ng ty NY Brite l\u00fd gi\u1ea3i nh\u1eefng \u0111i\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n quan t\u00e2m khi gi\u1eb7t th\u1ea3m, \u0111\u1ed3ng th\u1eddi \u0111ang gi\u00e1o d\u1ee5c ng\u01b0\u1eddi mua khi l\u00fd gi\u1ea3i nh\u1eefng quy\u1ec1n l\u1ee3i c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t d\u1ecbch v\u1ee5 gi\u1eb7t th\u1ea3m chuy\u00ean nghi\u1ec7p. Infographics c\u1ee7a c\u00f4ng ty s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1eb9p m\u1eaft, c\u00f3 t\u01b0\u01a1ng quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1, \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi mua d\u1ec5 hi\u1ec3u h\u01a1n nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh di\u1ec5n. [ 16 ]<\/span>
\nCase study hi\u1ec7u su\u1ea5t cao so v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng mu\u1ed1n t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 th\u00eam v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eeb ch\u00ednh ng\u01b0\u1eddi mua hi\u1ec7n t\u1ea1i \u0111\u00e3 s\u1eed d\u1ee5ng m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Case study cho th\u1ea5y to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua s\u1eed d\u1ee5ng lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p, tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng lo\u1ea1i s\u1ea3n ph\u1ea9m trong \u0111\u1eddi s\u1ed1ng th\u1ef1c ti\u1ec5n. Case study c\u00f3 hi\u1ec7u su\u1ea5t cao v\u00ec ch\u00fang gi\u00fap d\u1eabn d\u1eaft ng\u01b0\u1eddi mua hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy\u1ec1n l\u1ee3i m\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p mang l\u1ea1i. \u0110\u1ec3 s\u1eed d\u1ee5ng Case study, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i xem x\u00e9t c\u1ea9n tr\u1ecdng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u01b0\u1eddi mua n\u00e0o \u0111ang s\u1eed d\u1ee5ng m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 nhu y\u1ebfu h\u1ecd l\u00e0m v\u00ed d\u1ee5 trong Case study. Case study hay \u0111\u01b0\u1ee3c t\u00e0ng tr\u1eef tr\u00ean website c\u1ee7a c\u00f4ng ty, nh\u01b0ng c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u1edf nh\u1eefng \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nh\u01b0 blog, s\u00e1ch \u0111i\u1ec7n t\u1eed, b\u00e0i \u0111\u0103ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng lo\u1ea1i n\u1ed9i dung kh\u00e1c nh\u01b0 email marketing, slideshare. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Case study khi chuy\u1ec7n tr\u00f2 v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng .M\u1ed9t v\u00ed d\u1ee5 cho d\u1ea1ng ti\u1ebfp th\u1ecb n\u1ed9i dung n\u00e0y l\u00e0 Linkedin. Linkedin \u0111\u01b0a ra m\u1ed9t Case study v\u1ec1 vi\u1ec7c Adobe \u0111\u00e3 s\u1eed d\u1ee5ng LinkedIn l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ti\u1ebfp th\u1ecb doanh nghi\u1ec7p c\u1ee7a h\u1ecd v\u1edbi nh\u1eefng \u1ee9ng vi\u00ean xin vi\u1ec7c v\u00e0 th\u00f4i th\u00fac nh\u1eefng \u1ee9ng vi\u00ean n\u1ed9p \u0111\u01a1n v\u00e0o \u0111\u00e2y. Linkedin \u0111\u00e3 ph\u00e2n ph\u1ed1i t\u00e0i li\u1ec7u v\u00e0 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb chi\u1ebfn d\u1ecbch tuy\u1ec3n d\u1ee5ng c\u1ee7a Adobe nh\u1eb1m m\u1ee5c \u0111\u00edch ch\u1ee9ng t\u1ecf Adobe th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc tuy\u1ec3n \u0111\u01b0\u1ee3c nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng khi s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng Linkedin. Ngo\u00e0i Case study n\u00e0y, Linkedin c\u0169ng \u0111\u01b0a ra m\u1ed9t Case study kh\u00e1c l\u00e0 Linkedin gi\u00fap HSBC trong vi\u1ec7c c\u1ea3i t\u1ed5 ch\u1ea5t l\u01b0\u1ee3ng \u1ee9ng vi\u00ean tham gia \u1ee9ng tuy\u1ec3n. HSBC \u0111\u00e3 s\u1eed d\u1ee5ng Linkedin \u0111\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng n\u1ed9i dung b\u1eb1ng video nh\u1eb1m m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb cho m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean thao t\u00e1c c\u1ee7a HSBC. Hi\u1ec7u qu\u1ea3 t\u1eeb nh\u1eefng Case studies gi\u00fap cho nh\u1eefng doanh nghi\u1ec7p kh\u00e1c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb c\u1ee7a LinkedIn l\u00e0 g\u1ed3m c\u00f3 vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a c\u00e1ch tr\u00ecnh di\u1ec5n n\u1ed9i dung c\u1ee7a h\u1ecd .<\/span>
\nEbook th\u01b0\u1eddng c\u00f3 n\u1ed9i dung d\u00e0i ( 5-10 trang ) v\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 cung \u1ee9ng gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 ng\u01b0\u1eddi mua hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd. Ebook cung \u1ee9ng 1 s\u1ed1 \u00edt lo\u1ea1i th\u00f4ng tin c\u00f3 \u00edch, th\u00f4ng tin c\u1ee5 th\u1ec3 \u0111\u1ec3 ng\u01b0\u1eddi mua x\u1eed l\u00fd nh\u1eefng nhu y\u1ebfu, kh\u00f3 kh\u0103n v\u1ea5t v\u1ea3 khi s\u1eed d\u1ee5ng lo\u1ea1i s\u1ea3n ph\u1ea9m. Gi\u1ed1ng nh\u01b0 nhi\u1ec1u m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb n\u1ed9i dung kh\u00e1c, ebooks kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c trao \u0111\u1ed5i quy\u1ec1n l\u1ee3i v\u1edbi ng\u01b0\u1eddi mua c\u1ee7a doanh nghi\u1ec7p, m\u00e0 c\u00f2n g\u00f3p th\u00eam ph\u1ea7n trong vi\u1ec7c thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng \u0111\u1ec3 h\u1ecd tin y\u00eau t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ebfn v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p khi h\u1ecd s\u1eb5n s\u00e0ng chu\u1ea9n b\u1ecb mua h\u00e0ng. Ebook l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 t\u00edch l\u0169y th\u00f4ng tin ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, ch\u00ednh b\u1edbi ch\u00fang \u0111\u01b0\u1ee3c tr\u1ea5n \u00e1p ng\u1eb7t ngh\u00e8o. Kh\u00e1ch h\u00e0ng truy v\u1ea5n ph\u1ea3i ph\u00e2n ph\u1ed1i m\u1ed9t s\u1ed1 \u00edt lo\u1ea1i th\u00f4ng tin v\u1ec1 b\u1ea3n th\u00e2n \u0111\u1ec3 t\u1ea3i xu\u1ed1ng ebooks .Th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb n\u1ed9i dung cho s\u00e1ch \u0111i\u1ec7n t\u1eed y\u00ean c\u1ea7u g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n 1 s\u1ed1 \u00edt lo\u1ea1i ti\u1ebfp th\u1ecb n\u1ed9i dung kh\u00e1c nh\u01b0 blog ho\u1eb7c b\u00e0i \u0111\u0103ng x\u00e3 h\u1ed9i v\u00ec n\u1ed9i dung ebook nhu y\u1ebfu d\u00e0i h\u01a1n v\u00e0 t\u1ed1n nhi\u1ec1u th\u1eddi h\u1ea1n \u0111\u1ec3 t\u1ea1o ra. M\u1ed9t v\u00ed d\u1ee5 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 n\u00f3i \u0111\u1ebfn l\u00e0 s\u00e1ch \u0111i\u1ec7n t\u1eed The Experience Optimization Playbook c\u1ee7a Optimizely. \u0110\u00e2y l\u00e0 m\u1ed9t quy\u1ec3n s\u00e1ch \u0111i\u1ec7n t\u1eed kh\u00f4ng t\u00ednh ti\u1ec1n, gi\u00fap ng\u01b0\u1eddi mua m\u00e0y m\u00f2 nh\u1eefng k\u1ebf ho\u1ea1ch t\u1ed1i \u01b0u h\u00f3a c\u1ee7a nh\u1eefng c\u00f4ng ty trong list Fortune 500 .<\/span><\/p>\n

User-generated content ( n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o )[s\u1eeda|s\u1eeda m\u00e3 ngu\u1ed3n]<\/span><\/span><\/h3>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o l\u00e0 d\u1ea1ng ti\u1ebfp th\u1ecb n\u1ed9i dung hi\u1ec7u su\u1ea5t cao v\u00ec n\u00f3 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua tham gia trong quy tr\u00ecnh t\u1ea1o n\u1ed9i dung. Qu\u00e1 tr\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng tham gia, h\u01b0\u1edfng \u1ee9ng v\u00e0 ph\u1ea3n h\u1ed3i s\u1ebd l\u00f4i cu\u1ed1n th\u00eam nh\u1eefng ng\u01b0\u1eddi mua kh\u00e1c ti\u1ebfp c\u1eadn th\u00f4ng tin, hi\u1ec3u bi\u1ebft th\u00eam v\u1ec1 doanh nghi\u1ec7p v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn .M\u1ed9t v\u00ed d\u1ee5 cho lo\u1ea1i ti\u1ebfp th\u1ecb n\u1ed9i dung n\u00e0y chi\u1ebfn d\u1ecbch c\u1ee7a Netflix : Netflix is a Joke. B\u1eb1ng c\u00e1ch cho ng\u01b0\u1eddi d\u00f9ng t\u1ea1o n\u1ed9i dung t\u1eeb Twitter v\u00e0 Netflix s\u1eed d\u1ee5ng m\u1ed9t b\u1ed9 phim h\u00e0i l\u00e0 Hannah Gadsby t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch cho ng\u01b0\u1eddi mua b\u00e0n lu\u1eadn v\u1ec1 n\u1ed9i dung n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u01b0\u1ee3c cho ph\u00e9p ng\u01b0\u1eddi h\u00e2m m\u1ed9 tweet m\u1ed9t tr\u00edch d\u1eabn h\u1ecd th\u00edch t\u1eeb b\u1ed9 phim. Khi ng\u01b0\u1eddi d\u00f9ng tham gia, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c cung \u1ee9ng m\u1ed9t th\u00f4ng tin t\u00e0i kho\u1ea3n Netflix \u0111\u1ec3 xem h\u00e0ng lo\u1ea1t n\u1ed9i dung phim n\u00e0y. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn d\u00f2ng tweet c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a Wendy ( t\u00ean th\u01b0\u01a1ng hi\u1ec7u shop th\u1ee9c \u0103n nhanh ) \u0111em \u0111\u1ebfn cho g\u00e3 doanh nghi\u1ec7p kh\u1ed5ng l\u1ed3 v\u1ec1 th\u1ee9c \u0103n nhanh m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0103n m\u1eebng chi\u1ebfn d\u1ecbch th\u1ee9 S\u00e1u ng\u00e0y 13 c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u00e0 ti\u1ebfp th\u1ecb cho khoai t\u00e2y chi\u00ean c\u1ee7a h\u1ecd. V\u00e0 ph\u1ea7n th\u01b0\u1edfng l\u00e0 ng\u01b0\u1eddi d\u00f9ng Twitter s\u1ebd th\u1ea5y m\u1ed9t b\u1ea3n nh\u1ea1c mashup Jason \/ Wendy ma qu\u00e1i. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n th\u1ea5y \u0111\u01b0\u1ee3c khi theo d\u00f5i nh\u1eefng trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a nh\u00e3n h\u00e0ng. M\u1ed9t v\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y nh\u1ea5t, l\u00e0 ng\u00e0y c\u1ee7a M\u1eb9 v\u1eeba m\u1edbi qua tr\u00ean trang OMO N\u01b0\u1edbc Ta \u0111\u00e3 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch san s\u1ebb c\u00e2u truy\u1ec7n d\u1ecbu nh\u1eb9 v\u1ec1 b\u1ea1n c\u1ee7a m\u1eb9 v\u00e0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u1ee9ng r\u1ea5t nhi\u1ec7t t\u00ecnh khi ng\u01b0\u1eddi mua \u0111\u00e3 s\u1eed d\u1ee5ng OMO t\u01b0\u01a1ng t\u00e1c v\u00e0 comment san s\u1ebb c\u00e2u truy\u1ec7n c\u1ee7a h\u1ecd v\u1edbi m\u1eb9 \u1edf d\u01b0\u1edbi b\u00e0i \u0111\u0103ng, v\u00e0 ph\u1ea7n th\u01b0\u1edfng OMO d\u1ecbu nh\u1eb9 s\u1ebd \u0111\u01b0\u1ee3c trao cho 10 b\u1ea1n tham gia kh\u00e1 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng b\u01b0\u1edbc .<\/span>
\nChecklist l\u00e0 m\u1ed9t d\u1ea1ng ti\u1ebfp th\u1ecb n\u1ed9i dung d\u01b0\u1edbi d\u1ea1ng m\u1ed9t list cung \u1ee9ng list nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m trong ti\u1ebfn tr\u00ecnh t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 \u00edt lo\u1ea1i hi\u1ec7u qu\u1ea3 mong \u01b0\u1edbc mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 k\u1ec3 c\u1ea3 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng .M\u1ed9t v\u00ed d\u1ee5 cho th\u1ea5y r\u00f5 h\u01a1n d\u1ea1ng ti\u1ebfp th\u1ecb n\u1ed9i dung n\u00e0y l\u00e0 b\u00e0i \u0111\u0103ng ti\u1ebfp th\u1ecb c\u1ee7a HubSpot Academy. Tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Instagram, HubSpot \u0111\u00e3 \u0111\u0103ng l\u00ean m\u1ed9t list nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m d\u01b0\u1edbi d\u1ea1ng h\u1ed9p ki\u1ec3m. \u1ede \u0111\u00e2y, doanh nghi\u1ec7p \u0111\u00e3 ngh\u0129 v\u1ec1 c\u00e1ch lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o trong \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y. T\u1eeb \u0111\u00f3, HubSpot t\u1ea1o n\u00ean nh\u1eefng list vi\u1ec7c l\u00e0m m\u00e0 ng\u01b0\u1eddi mua ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ec3 x\u1eed l\u00fd. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t list n\u1ed9i b\u1ed9, b\u1ea3o v\u1ec7 1 s\u1ed1 \u00edt n\u1ed9i dung lu\u00f4n d\u00e0nh ri\u00eang cho ng\u01b0\u1eddi mua ri\u00eang kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn nhau .M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn \u0111\u00f3 l\u00e0 checklists t\u1eeb c\u00f4ng ty HVAC. Checklist n\u00e0y ph\u00e2n ph\u1ed1i m\u1ed9t list v\u1edbi h\u00e0ng lo\u1ea1t h\u00e0nh vi m\u00e0 ch\u1ee7 nh\u00e0 n\u00ean tri\u1ec3n khai so v\u1edbi m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng HVAC, t\u1eeb \u0111\u00f3 gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng m\u01b0u tr\u00ed h\u01a1n. Ch\u1ee7 nh\u00e0 c\u00f2n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 san s\u1ebb checklist n\u00e0y l\u00ean nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o x\u00e3 h\u1ed9i .<\/span><\/p>\n

Gif v\u00e0 memes[s\u1eeda|s\u1eeda m\u00e3 ngu\u1ed3n]<\/span><\/span><\/h3>\n

Gif v\u00e0 Memes l\u00e0 d\u1ea1ng ti\u1ebfp th\u1ecb n\u1ed9i dung r\u1ea5t ph\u1ed5 c\u1eadp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00fac b\u1ea5y gi\u1edd v\u00e0 l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng lo\u1ea1i ti\u1ebfp th\u1ecb n\u1ed9i dung d\u1ec5 san s\u1ebb nh\u1ea5t tr\u00ean web l\u00fac b\u1ea5y gi\u1edd. Nh\u1eefng lo\u1ea1i n\u1ed9i dung n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean c\u1ef1c k\u1ef3 ph\u1ed5 c\u1eadp so v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00ec h\u1ecd th\u00edch san s\u1ebb x\u00fac c\u1ea3m tr\u1ea3i qua meme v\u00e0 GIF. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 c\u1ee7ng c\u1ed1 t\u1ea7m quan tr\u1ecdng c\u1ee7a Meme v\u00e0 GIF trong v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng \u0111\u1ea1i ch\u00fang .H\u00ecnh \u1ea3nh Meme th\u01b0\u1eddng l\u00e0 h\u00ecnh \u1ea3nh Viral tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb t\u1eeb nh\u1eefng b\u1ed9 phim \u0111i c\u00f9ng v\u1edbi ch\u00fa th\u00edch n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec \u0111\u00f3 vui ch\u01a1i, th\u00e2m th\u00fay, … Gi\u1ed1ng nh\u01b0 memes, GIF c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch m\u00ea ho\u1eb7c \u0111\u1ec3 ti\u1ebfp x\u00fac v\u00e0 h\u01b0\u1edfng \u1ee9ng v\u1edbi c\u00f4ng ch\u00fang. GIF l\u00e0 nh\u1eefng t\u1ec7p h\u00ecnh \u1ea3nh phim ho\u1ea1t h\u00ecnh ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c san s\u1ebb tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, g\u1ed3m c\u00f3 c\u1ea3 ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o x\u00e3 h\u1ed9i v\u00e0 email .C\u00e1c doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng hai m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 mang l\u1ea1i s\u1ef1 ph\u1ea5n kh\u00edch, l\u00f4i cu\u1ed1n v\u00e0 vui ch\u01a1i cho ng\u01b0\u1eddi mua v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1. Doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u00f9ng GIF v\u00e0 meme l\u00ean blog ho\u1eb7c email ho\u1eb7c tr\u00ean social truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi mua .<\/span><\/p>\n

Testimonials and customer ra m\u1eaft ( l\u1eddi x\u00e1c nh\u1eadn v\u00e0 nh\u00ecn nh\u1eadn c\u1ee7a ng\u01b0\u1eddi mua )[s\u1eeda|s\u1eeda m\u00e3 ngu\u1ed3n]<\/span><\/span><\/h3>\n

Gi\u1ed1ng nh\u01b0 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o, l\u1eddi x\u00e1c nh\u1eadn v\u00e0 nh\u00ecn nh\u1eadn c\u1ee7a ng\u01b0\u1eddi mua l\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a nh\u00e3n h\u00e0ng. L\u1eddi x\u00e1c nh\u1eadn nhi\u1ec1u l\u00fac s\u1ebd g\u1ed3m c\u00f3 m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft ng\u1eafn v\u1ec1 nguy\u00ean do t\u1ea1i sao c\u00f4ng ty \/ m\u1eabu s\u1ea3n ph\u1ea9m \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt .M\u1ed9t v\u00ed d\u1ee5 l\u00e0 Nike s\u1eed d\u1ee5ng l\u1eddi x\u00e1c nh\u1eadn t\u1eeb nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean s\u1ed1 1 \u0111\u1ec3 ti\u1ebfp th\u1ecb gi\u00e0y c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng Instagram. Tr\u00ean trong th\u1ef1c ti\u1ec5n, h\u1ea7u h\u1ebft nh\u1eefng n\u1ed9i dung th\u01b0\u01a1ng m\u1ea1i v\u00e0 Instagram c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb s\u1ef1 x\u00e1c nh\u1eadn v\u00e0 nh\u00ecn nh\u1eadn c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. C\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c th\u00eam nh\u00ecn nh\u1eadn c\u1ee7a ng\u01b0\u1eddi mua tr\u00ean website c\u1ee7a h\u1ecd ho\u1eb7c ch\u00e8n n\u00f3 trong email khi s\u1eed d\u1ee5ng marketing automation. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecb h\u1ea1n ch\u1ebf do ng\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng \u1ee9ng d\u1ee5ng, \u1ee9ng d\u1ee5ng l\u1ecdc nh\u1eefng email qu\u1ea3ng c\u00e1o .<\/span>
\nNh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng trong ng\u00e0nh ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf cho m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Doanh nghi\u1ec7p \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng ti\u1ebfp th\u1ecb n\u1ed9i dung ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1ebd l\u00f4i cu\u1ed1n th\u00eam \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y doanh nghi\u1ec7p kh\u00f4ng h\u1ec1 ti\u1ebfp c\u1eadn .<\/span>
\nN\u1ed9i dung \u0111\u00e3 lu\u00f4n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111em \u0111\u1ebfn th\u00f4ng tin cho ng\u01b0\u1eddi mua. Qua \u0111\u00f3, th\u00f4ng tin gi\u00fap thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 kh\u00e9t ti\u1ebfng cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u. V\u1eady n\u00ean, ti\u1ebfp th\u1ecb n\u1ed9i dung c\u00f3 l\u1ecbch s\u1eed d\u00e2n t\u1ed9c h\u00ecnh th\u00e0nh v\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u00e3 qua h\u00e0ng tr\u0103m tri\u1ec7u n\u0103m. V\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn trong ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 lu\u00e2n chuy\u1ec3n v\u00e0 ti\u1ebfp x\u00fac c\u0169ng g\u00f3p th\u00eam ph\u1ea7n gi\u00fap Ti\u1ebfp th\u1ecb n\u1ed9i dung t\u0103ng tr\u01b0\u1edfng h\u01a1n. [ 17 ]<\/span><\/p>\n