{"id":2134,"date":"2022-03-28T07:00:41","date_gmt":"2022-03-28T07:00:41","guid":{"rendered":"https:\/\/migoda.vn\/digital-content-la-gi-1648450830"},"modified":"2023-04-22T15:12:01","modified_gmt":"2023-04-22T15:12:01","slug":"digital-content-la-gi-1648450830","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/digital-content-la-gi-1648450830\/","title":{"rendered":"Digital Content l\u00e0 g\u00ec? 9 m\u00f4 h\u00ecnh Digital Content hot trend n\u0103m 2021 – Ngh\u1ec1 Content"},"content":{"rendered":"
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Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p l\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/strong> c\u1ee7a m\u00ecnh th\u00f4ng qua m\u00f4i tr\u01b0\u1eddng internet \u2013 n\u01a1i h\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t trong ng\u00e0y. Ch\u00ednh v\u00ec v\u1eady Digital Content<\/strong> \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong Marketing gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng mobile v\u00e0 bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/p>\n

T\u01af V\u1ea4N KHO\u00c1 H\u1eccC CONTENT<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: Digital Content l\u00e0 g\u00ec? 9 m\u00f4 h\u00ecnh Digital Content hot trend n\u0103m 2021 – Ngh\u1ec1 Content<\/a><\/span><\/p>\n<\/div>\n

H\u1ecd t\u00ean<\/span>
\nS\u1ed1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh<\/span>
\nE-Mail<\/span><\/p>\n

Digital content l\u00e0 g\u00ec?<\/span><\/h2>\n

Digital Content<\/strong> hay\u00a0c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0th\u00f4ng tin\u00a0s\u1ed1 \u2013 l\u00e0\u00a0t\u1ea5t c\u1ea3\u00a0nh\u1eefng\u00a0th\u00f4ng tin\u00a0hi\u1ec7n h\u1eefu \u1edf d\u1ea1ng d\u1eef li\u1ec7u s\u1ed1 h\u00f3a. Digital Content \u0111\u01b0\u1ee3c l\u01b0u gi\u1eef\u00a0tr\u00ean k\u1ef9 thu\u1eadt s\u1ed1 ho\u1eb7c l\u00e0\u00a0l\u01b0u tr\u1eef\u00a0trong c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ecbnh d\u1ea1ng kh\u00e1c. C\u00e1c h\u00ecnh th\u1ee9c c\u1ee7a\u00a0th\u00f4ng tin\u00a0s\u1ed1\u00a0g\u1ed3m c\u00f3\u00a0t\u1ea5t c\u1ea3\u00a0nh\u1eefng\u00a0n\u1ed9i dung\u00a0\u0111\u01b0\u1ee3c ph\u00e1t k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u01b0\u1ee3c truy\u1ec1n ph\u00e1t ho\u1eb7c ch\u1ee9a trong nh\u1eefng\u00a0t\u1ec7p\u00a0m\u00e1y t\u00ednh. Digital content\u00a0hi\u1ec7n h\u1eefu\u00a0d\u01b0\u1edbi nhi\u1ec1u d\u1ea1ng\u00a0kh\u00e1c nhau, t\u1eeb\u00a0t\u1ec7p\u00a0v\u0103n b\u1ea3n \u0111\u1ebfn \u00e2m thanh,\u00a0video, \u0111\u1ed3 h\u1ecda hay h\u00ecnh \u1ea3nh, h\u00ecnh \u0111\u1ed9ng,\u2026<\/span><\/p>\n

\"Digital<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a Digital Content trong\u00a0truy\u1ec1n th\u00f4ng online<\/span><\/h2>\n

M\u1ed9t\u00a0chi\u1ebfn l\u01b0\u1ee3c\u00a0truy\u1ec1n th\u00f4ng<\/strong>\u00a0ho\u00e0n h\u1ea3o\u00a0kh\u00f4ng th\u1ec3 thi\u1ebfu\u00a0Content Digital Marketing. Content\u00a0marketing\u00a0th\u1ef1c hi\u1ec7n\u00a0s\u1ee9 m\u1ec7nh\u00a0c\u1ee7a n\u00f3 l\u00e0 thu h\u00fat v\u00e0\u00a0ti\u1ebfp x\u00fac\u00a0kh\u00e1ch h\u00e0ng\u00a0b\u1eb1ng nh\u1eefng\u00a0th\u00f4ng tin\u00a0s\u00e1ng t\u1ea1o<\/strong>\u00a0h\u1eefu \u00edch. Content mang \u0111\u1ebfn\u00a0ng\u01b0\u1eddi d\u00f9ng\u00a0v\u00e0 t\u1eeb\u00a0\u0111\u1ea5y\u00a0t\u0103ng tr\u01b0\u1edfng\u00a0ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng\u00a0cho b\u1ea1n (traffic to your website).<\/span><\/p>\n

Nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd ti\u1ebfp \u0111\u00f3n ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m ch\u1ec9nh s\u1eeda h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng. L\u00e0m cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u1eeb ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c tri\u1ec3n khai .<\/span><\/p>\n

Trong th\u1eddi \u0111\u1ea1i\u00a0hi\u1ec7n nay, khi\u00a0ng\u01b0\u1eddi d\u00f9ng\u00a0th\u00e2n thi\u1ebft h\u01a1n v\u1edbi ng\u00e0nh c\u00f4ng ngh\u1ec7 s\u1ed1. M\u1ed7i\u00a0c\u00f4ng ty\u00a0c\u1ea7n ph\u1ea3i\u00a0t\u1ea1o ra\u00a0truy\u1ec1n th\u00f4ng marketing<\/strong>,\u00a0t\u1ea1o ra\u00a0h\u00ecnh \u1ea3nh\u00a0th\u01b0\u01a1ng hi\u1ec7u\u00a0trong t\u00e2m tr\u00ed\u00a0ng\u01b0\u1eddi mua h\u00e0ng. V\u00e0 vi\u1ec7c ph\u1ed1i k\u1ebft h\u1ee3p c\u00f9ng Content\u00a0Digital marketing\u00a0cung c\u1ea5p\u00a0\u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t\u00a0t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

\"Content<\/span><\/p>\n

>>> Content Executive l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 Content Executive m\u1edbi nh\u1ea5t 2021<\/strong><\/span><\/p>\n

Nh\u1eefng m\u00f4 h\u00ecnh Digital Content ph\u1ed5 bi\u1ebfn l\u00fac b\u1ea5y gi\u1edd<\/span><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i quy m\u00f4 Digital Content hay \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00fac b\u1ea5y gi\u1edd :<\/span><\/p>\n

\u2013 Relation (Quan h\u1ec7)<\/strong>:\u00a0M\u00f4 h\u00ecnh\u00a0gi\u00fap b\u1ea1n\u00a0x\u00e2y d\u1ef1ng\u00a0m\u1ed1i quan h\u1ec7\u00a0th\u1eadt tr\u00ean m\u00f4i tr\u01b0\u1eddng \u1ea3o nh\u01b0 c\u00e1c trang\u00a0k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

\u2013 Community<\/strong>:\u00a0M\u00f4 h\u00ecnh\u00a0gi\u00fap b\u1ea1n\u00a0t\u1ea1o ra\u00a0c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u gi\u1eefa\u00a0kh\u00e1ch h\u00e0ng\u00a0v\u00e0\u00a0doanh nghi\u1ec7p\u00a0nh\u01b0 di\u1ec5n \u0111\u00e0n, group\u2026<\/span><\/p>\n

\u2013 Communication<\/strong>:\u00a0\u0110\u00e2y l\u00e0\u00a0m\u00f4 h\u00ecnh Digital Content\u00a0gi\u00fap b\u1ea1n\u00a0gi\u1eef\u00a0li\u00ean l\u1ea1c\u00a0theo 2 c\u00e1ch: h\u1ed9i tho\u1ea1i, trao \u0111\u1ed5i (Conversation \u2013 qua Chat, SMS, Zalo\u2026) ho\u1eb7c ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp (Realtime Broadcast \u2013 G+ Hangout, Youtube live, Giao l\u01b0u\u00a0Tr\u1ef1c tuy\u1ebfn, T\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn\u2026).<\/span><\/p>\n

\u2013 News:<\/strong>\u00a0M\u00f4 h\u00ecnh Digital Content n\u00e0y\u00a0hi\u1ec7n h\u1eefu\u00a0d\u01b0\u1edbi d\u1ea1ng tin t\u1ee9c (Editorial Content \u2013\u00a0n\u1ed9i dung\u00a0\u0111\u00e3 \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp) d\u1ef1a tr\u00ean th\u00f3i quen \u0111\u1ecdc tin t\u1ee9c\u00a0h\u00e0ng ng\u00e0y\u00a0c\u1ee7a\u00a0ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/span><\/p>\n

\u2013 Information<\/strong>:\u00a0M\u00f4 h\u00ecnh d\u01b0\u1edbi d\u1ea1ng\u00a0th\u00f4ng tin\u00a0ng\u01b0\u1eddi s\u1eed d\u1ee5ng\u00a0s\u1ebd t\u00ecm ki\u1ebfm tr\u01b0\u1edbc khi mua h\u00e0ng (Search) ho\u1eb7c\u00a0n\u1ed9i dung\u00a0h\u01b0\u1edbng d\u1eabn\u00a0tr\u01b0\u1edbc khi\u00a0ng\u01b0\u1eddi mua h\u00e0ng\u00a0t\u00ecm ki\u1ebfm mua h\u00e0ng (Wiki).<\/span><\/p>\n

\u2013 Personal v\u00e0 Media:<\/strong>\u00a0L\u00e0 m\u00f4 h\u00ecnh\u00a0bao g\u1ed3m\u00a0nh\u1eefng\u00a0\u1ee9ng d\u1ee5ng\u00a0c\u00e1 nh\u00e2n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a\u00a0marketing\u00a0n\u1ed9i dung\u00a0nh\u01b0\u00a0k\u00eanh Facebook, Twitter, Youtube\u2026<\/span><\/p>\n

\u2013 Entertainment (Game\/Multimedia)<\/strong>:\u00a0M\u00f4 h\u00ecnh n\u00e0y\u00a0g\u1ed3m c\u00f3\u00a0nh\u1eefng h\u00ecnh th\u1ee9c\u00a0gi\u1ea3i tr\u00ed\u00a0thu h\u00fat\u00a0ng\u01b0\u1eddi d\u00f9ng\u00a0nh\u01b0 Game (Online, Social\u2026), Music (Nhaccuatui, ZingMP3\u2026),\u00a0video\u00a0(Youtube, Vimeo\u2026), Photos (Flick, Pinterest\u2026), Ebook\u2026<\/span><\/p>\n

\u2013 Niche Content:\u00a0<\/strong>M\u00f4 h\u00ecnh Digital\u00a0marketing\u00a0n\u00e0y\u00a0s\u00e1ng t\u1ea1o\u00a0nh\u1eefng\u00a0th\u00f4ng tin\u00a0c\u00f3\u00a0th\u00e0nh qu\u1ea3, h\u1ea5p d\u1eabn, \u0111\u1ed9c \u0111\u00e1o,\u00a0c\u1ea3m gi\u00e1c, \u1ea5n t\u01b0\u1ee3ng, h\u1ee3p th\u1eddi, t\u1ed5ng h\u1ee3p, \u0111a d\u1ea1ng ho\u1eb7c chuy\u00ean s\u00e2u\u2026 B\u1ea1n n\u00ean bi\u1ebft r\u1eb1ng, tr\u00ean internet:\u00a0site,\u00a0Facebook, youtube, slideshare\u2026 B\u1ea1n ch\u1ec9 c\u00f3 ch\u01b0a \u0111\u1ebfn 10 gi\u00e2y \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng\u00a0v\u1edbi m\u1ecdi ng\u01b0\u1eddi\u00a0n\u1ebfu\u00a0kh\u00f4ng h\u1ecd s\u1ebd b\u1ecf \u0111i. V\u1eady\u00a0b\u1ea1n c\u1ea7n\u00a0l\u00e0m g\u00ec \u0111\u1ec3 c\u00f3 th\u1ec3\u00a0t\u1ea1o ra\u00a0nh\u1eefng\u00a0n\u1ed9i dung\u00a0\u1ea5n t\u01b0\u1ee3ng, \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t?\u00a0b\u1ea1n c\u00f3 th\u1ec3\u00a0\u0111\u1ecdc th\u00eam\u00a0c\u00e1c\u00a0kh\u00f3a h\u1ecdc Content\u00a0truy\u1ec1n th\u00f4ng\u00a0\u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ecdc\u00a0c\u00e1ch t\u1ea1o\u00a0ra nh\u1eefng\u00a0n\u1ed9i dung\u00a0c\u00f3\u00a0th\u00e0nh qu\u1ea3\u00a0nh\u1ea5t nh\u01b0 vi\u1ebft PR\u00a0c\u0169ng nh\u01b0\u00a0copywriting, vi\u1ebft\u00a0qu\u1ea3ng c\u00e1o\u00a0h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, vi\u1ebft\u00a0b\u00e1n h\u00e0ng\u00a0page, vi\u1ebft b\u00e0i\u00a0seo, vi\u1ebft b\u00e0i\u00a0b\u00e1n h\u00e0ng\u2026 L\u00e0 m\u1ed9t g\u1ee3i \u00fd\u00a0xu\u1ea5t s\u1eafc\u00a0m\u00e0 b\u1ea1n\u00a0kh\u00f4ng \u0111\u01b0\u1ee3c\u00a0b\u1ecf qua.<\/span><\/p>\n

\u2013 Business Tool:<\/strong> \u0110\u00e2y ch\u00ednh l\u00e0\u00a0m\u00f4 h\u00ecnh\u00a0g\u1ed3m c\u00f3\u00a0nh\u1eefng c\u00f4ng c\u1ee5\u00a0h\u1ed7 tr\u1ee3\u00a0c\u00f4ng ty.\u00a0VD\u00a0nh\u01b0 c\u00e1c\u00a0doanh nghi\u1ec7p\u00a0quan t\u00e2m\u00a0\u0111\u1ebfn\u00a0marketing, Docs, Driver, Monitoring, Processing, Management, Automation\u2026 th\u00ec c\u00f4ng c\u1ee5\u00a0th\u00edch h\u1ee3p\u00a0s\u1ebd l\u00e0 Google, SlideShare,\u00a0Facebook, Dropbox\u2026<\/span><\/p>\n

\"Nh\u1eefng<\/span><\/p>\n

Nh\u1eefng quy m\u00f4 Digital Content hay \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng<\/span><\/p>\n

5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1ec1 Digital Content Marketing<\/span><\/h2>\n

N\u1ebfu nh\u01b0 ch\u01b0a hi\u1ec3u k\u1ef9 v\u1ec1 Digital Content Marketing, b\u1ea1n s\u1ebd hi\u1ec3u sai v\u1ec1 n\u00f3 m\u00e0 \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 5 sai l\u1ea7m \u0111\u00e1ng ti\u1ebfc th\u00f4ng d\u1ee5ng nh\u1ea5t v\u1ec1 content marketing ph\u00eda d\u01b0\u1edbi ( t\u00f3m l\u01b0\u1ee3c theo ngu\u1ed3n kienthucdigital ) :<\/span><\/p>\n

M\u1ee5c ti\u00eau\u00a0c\u1ee7a content\u00a0truy\u1ec1n th\u00f4ng online\u00a0l\u00e0 d\u1eabn\u00a0\u0111\u01b0\u1eddng link\u00a0v\u1ec1\u00a0website\u00a0(link building)<\/span><\/h3>\n

Thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng c\u1ee7a link, s\u1ebd c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c t\u01b0\u01a1ng quan t\u1edbi th\u1ee9 h\u1ea1ng site c\u1ee7a b\u1ea1n nh\u01b0 ngu\u1ed3n tr\u00edch d\u1eabn, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1eddng link .<\/span><\/p>\n

John Hall, CEO c\u1ee7a Influence & Co., \u0111\u00e3\u00a0chia s\u1ebb\u00a05\u00a0m\u1ee5c \u0111\u00edch\u00a0b\u00e1n h\u00e0ng\u00a0m\u00e0 content\u00a0marketing\u00a0mang l\u1ea1i.<\/span><\/p>\n

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Xem th\u00eam: C\u00e1ch vi\u1ebft content b\u00e1n h\u00e0ng ch\u1ea5t nh\u01b0 n\u01b0\u1edbc c\u1ea5t | Sapo Web<\/a><\/span><\/p>\n<\/div>\n