{"id":2141,"date":"2022-03-28T11:00:33","date_gmt":"2022-03-28T11:00:33","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-chien-luoc-content-marketing-1648465226"},"modified":"2023-04-22T13:55:11","modified_gmt":"2023-04-22T13:55:11","slug":"xay-dung-chien-luoc-content-marketing-1648465226","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-chien-luoc-content-marketing-1648465226\/","title":{"rendered":"7 B\u01b0\u1edbc X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Content Marketing Thu H\u00fat"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c content Marketing<\/strong> c\u00f3 l\u1ebd \u0111\u00e3 kh\u00f4ng c\u00f3 g\u00ec xa l\u1ea1 v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c b\u1ea1n \u0111ang h\u1ecdc v\u00e0 \u0111ang l\u00e0m trong ng\u00e0nh truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, nh\u1eefng doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay hi\u1ec3u \u0111\u00fang, \u00e1p d\u1ee5ng \u0111\u00fang v\u00e0 th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c content Marketing kh\u00f4ng nhi\u1ec1u. H\u00f4m nay, h\u00e3y c\u00f9ng ch\u00fang t\u00f4i \u0111i s\u00e2u, t\u00ecm hi\u1ec3u chi ti\u1ebft \u201c7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content Marketing\u201d \u1edf b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3371 size-full aligncenter\" title=\"H\u01b0\u1edbng d\u1eabn 7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing thu h\u00fat\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/huong-dan-7-buoc-xay-dung-chien-luoc-content-marketing-thu-hut.png\" alt=\"7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing thu h\u00fat\" width=\"600\" height=\"317\" \/>H\u01b0\u1edbng d\u1eabn 7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing thu h\u00fat<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Content<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Content<\/b> l\u00e0 n\u1ed9i dung cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho \u0111\u1ed9c gi\u1ea3. Content h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat h\u01a1n khi c\u00f3 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong ng\u1eef c\u1ea3nh ph\u00f9 h\u1ee3p. Content l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng qua nhi\u1ec1u h\u00ecnh th\u1ee9c v\u00e0 ph\u01b0\u01a1ng di\u1ec7n kh\u00e1c nhau nh\u01b0: S\u00e1ch, b\u00e1o, truy\u1ec1n thanh, truy\u1ec1n h\u00ecnh, internet v\u00e0 truy\u1ec1n mi\u1ec7ng. C\u00e1c \u0111\u1ecbnh d\u1ea1ng ph\u1ed5 bi\u1ebfn c\u1ee7a content l\u00e0: \u1ea3nh, video, v\u0103n b\u1ea3n, l\u1eddi n\u00f3i, infographic,\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3366 size-full aligncenter\" title=\"Content l\u00e0 g\u00ec?\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/content-la-gi.png\" alt=\"Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?\" width=\"600\" height=\"450\" \/>Content l\u00e0 g\u00ec?<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Content Marketing<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Content Marketing<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng n\u1ed9i dung d\u00e0i h\u1ea1n, ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n \u0111\u1ec3 t\u1ea1o m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ho\u1eb7c m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ee5c \u0111\u00edch c\u1ee7a Content marketing l\u00e0 thu h\u00fat, t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. Ch\u00fang th\u00f4ng qua nhi\u1ec1u lo\u1ea1i h\u00ecnh n\u1ed9i dung kh\u00e1c nhau (video, \u1ea3nh, s\u00e1ch, b\u00e1o, infographic,\u2026) \u0111\u1ec3 \u00e1p d\u1ee5ng cho nhi\u1ec1u k\u00eanh c\u00f9ng l\u00fac, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u00eam th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c.\u00a0<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n \u0111ang \u0111\u1ecdc: <a title=\"7 B\u01b0\u1edbc X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Content Marketing Thu H\u00fat\" href=\"https:\/\/migoda.vn\/xay-dung-chien-luoc-content-marketing-1648465226\" target=\"_blank\" rel=\"bookmark noopener\">7 B\u01b0\u1edbc X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Content Marketing Thu H\u00fat<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3368 size-full aligncenter\" title=\"Content Marketing l\u00e0 g\u00ec?\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/content-marketing-la-gi-1.jpg\" alt=\"Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?\" width=\"600\" height=\"425\" \/>Content Marketing l\u00e0 g\u00ec?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Thay v\u00ec qu\u1ea3ng c\u00e1o v\u1ec1 t\u00ednh n\u0103ng, c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m nh\u01b0 c\u00e1c c\u00f4ng vi\u1ec7c qu\u1ea3ng c\u00e1o, marketing th\u00f4ng th\u01b0\u1eddng, <strong>chi\u1ebfn l\u01b0\u1ee3c Content marketing<\/strong> th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y \u00edt nh\u1ea5t m\u1ed9t trong c\u00e1c ti\u00eau ch\u00ed nh\u01b0: s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 \u201c\u00fd ngh\u0129a\u201d nh\u01b0 th\u1ebf n\u00e0o, c\u00f3 \u201cgi\u00e1 tr\u1ecb\u201d ra sao, s\u1ea3n ph\u1ea9m chia s\u1ebb \u0111i\u1ec1u g\u00ec v\u1edbi cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u201cgi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i\u201d khi h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec,\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\ud83d\udc49\ud83d\udc49\ud83d\udc49 B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam v\u1ec1: Kh\u00f3a H\u1ecdc Digital Marketing Online Full Stack FPT Skillking<\/strong><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>L\u1ee3i \u00edch c\u1ee7a Content Marketing v\u1edbi doanh nghi\u1ec7p\u00a0<\/strong><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp website, fanpage, group (t\u0103ng traffic)<\/b><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Khi doanh nghi\u1ec7p c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 li\u00ean t\u1ee5c t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, \u0111\u1ed3ng nh\u1ea5t, c\u00f3 ti\u1ec1m n\u0103ng r\u00f5 r\u00e0ng th\u00ec s\u1ee9c l\u00f4i cu\u1ed1n ng\u00e0y c\u00e0ng l\u1edbn. Ch\u00fang ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb r\u1ea5t nhi\u1ec1u ngu\u1ed3n : ng\u01b0\u1eddi mua c\u0169, ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, \u2026 B\u00ean c\u1ea1nh \u0111\u00f3, d\u00f9 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a c\u00f3 nhu y\u1ebfu v\u1edbi m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd t\u00f2 m\u00f2 v\u00e0 b\u1ecb m\u00ea ho\u1eb7c v\u1ec1 gi\u00e1 tr\u1ecb trao \u0111i qua chi\u1ebfn l\u01b0\u1ee3c Content marketing .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3382 size-full aligncenter\" title=\"T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp website, fanpage, group\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/tang-luong-truy-cap-website-fanpage-group-1.jpg\" alt=\"Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?\" width=\"600\" height=\"350\" \/>T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp website, fanpage, group<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u (t\u0103ng \u0111\u1ed9 ph\u1ee7)<\/b><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content marketing l\u00e0 c\u00e1ch l\u00e0m m\u00e0 r\u1ea5t hi\u1ec7u su\u1ea5t cao khi nh\u1eefng \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng startup, nh\u1eefng \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng m\u1edbi x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp th\u1ecb h\u00ecnh \u1ea3nh doanh nghi\u1ec7p hi\u1ec7u su\u1ea5t cao nhanh, tho\u00e1ng \u0111\u00e3ng \u0111\u1ebfn t\u1ed5ng th\u1ec3 m\u1ecdi ng\u01b0\u1eddi .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Khi b\u1ea1n c\u00f3 th\u00eam nh\u1eefng \u201c \u0111\u00f2n k\u00edch b\u1ea9y \u201d chi\u1ebfn l\u01b0\u1ee3c Content marketing s\u1ebd r\u1ea5t d\u1ec5 t\u1ea1o viral. Ch\u00fang s\u1ebd \u0111em \u0111\u1ebfn nh\u1eefng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc nh\u1ea5t \u0111\u1ecbnh. Theo c\u00e1ch n\u00e0y b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng qua nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau. C\u00e1c k\u00eanh \u0111\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 : s\u00e1ch, b\u00e1o, truy\u1ec1n thanh, truy\u1ec1n h\u00ecnh, web, trang th\u00f4ng tin t\u1ed5ng h\u1ee3p, m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e0i, radio, \u2026<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3377 size-full aligncenter\" title=\"Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u (t\u0103ng \u0111\u1ed9 ph\u1ee7)\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/quang-ba-thuong-hieu-tang-do-phu-1.jpg\" alt=\"Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?\" width=\"600\" height=\"423\" \/>Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u (t\u0103ng \u0111\u1ed9 ph\u1ee7)<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>T\u1ea1o d\u1ef1ng uy t\u00edn, l\u00f2ng tin (x\u00e2y brand)<\/b><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng l\u00f2ng tin, uy t\u00edn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng thu\u1eadn ti\u1ec7n. N\u00f3 y\u00ean c\u1ea7u nhi\u1ec1u ngu\u1ed3n l\u1ef1c kh\u00e1c nhau. Chi\u1ebfn l\u01b0\u1ee3c Content marketing l\u00e0 m\u1ed9t ph\u1ea7n trong s\u1ed1 \u0111\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Khi doanh nghi\u1ec7p b\u1ea1n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content marketing. Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 ph\u00e2n ph\u1ed1i th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb n\u1eefa. Khi nh\u1eefng th\u00f4ng tin, th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p lu\u00f4n \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi ng\u01b0\u1eddi mua m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c, c\u00f3 m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed3ng \u0111i\u1ec7u, n\u00f3 s\u1ebd t\u1ea1o ra \u201c gi\u00e1 tr\u1ecb \u201d. Ch\u00ednh \u0111i\u1ec1u n\u00e0y khi\u1ebfn ng\u01b0\u1eddi mua tin y\u00eau v\u00e0 li\u00ean t\u1ee5c mua l\u1ea1i. N\u1ebfu ti\u1ebfn tr\u00ecnh n\u00e0y doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng \u201c \u0111\u00f2n k\u00edch b\u1ea9y \u201d th\u00ec ng\u01b0\u1eddi mua s\u1ebd y\u00eau qu\u00fd v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi ra m\u1eaft kh\u00f4ng t\u00ednh ti\u1ec1n v\u1ec1 m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3383 size-full aligncenter\" title=\" T\u1ea1o d\u1ef1ng uy t\u00edn, l\u00f2ng tin (x\u00e2y brand)\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/tao-dung-uy-tin-long-tin-xay-brand-1.jpg\" alt=\"Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?\" width=\"600\" height=\"338\" \/>T\u1ea1o d\u1ef1ng uy t\u00edn, l\u00f2ng tin (x\u00e2y brand)<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>T\u0103ng chuy\u1ec3n \u0111\u1ed5i (t\u0103ng doanh s\u1ed1)<\/b><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u1eefng n\u1ed9i dung m\u00ea ho\u1eb7c, thuy\u1ebft ph\u1ee5c, lu\u00f4n th\u00f4i th\u00fac ng\u01b0\u1eddi mua nhanh g\u1ecdn t\u1ea1o ra quy \u0111\u1ed5i. Song, Content marketing kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i b\u00e0i qu\u1ea3ng c\u00e1o t\u00ednh n\u0103ng, t\u00ednh n\u0103ng, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i th\u01b0\u1eddng th\u00ec. N\u00f3 l\u00e0 nhi\u1ec1u h\u01a1n th\u1ebf. Ch\u00ednh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung s\u1ebd gi\u00fap cho lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt h\u01a1n, c\u00f3 \u00fd ngh\u0129a h\u01a1n v\u1edbi ng\u01b0\u1eddi mua. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u0103ng doanh thu m\u00e0 c\u00f2n t\u1ea1o l\u00ean nh\u1eefng ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi ch\u1ee7 .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3380 size-full aligncenter\" title=\"T\u0103ng chuy\u1ec3n \u0111\u1ed5i (t\u0103ng doanh s\u1ed1)\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/tang-chuyen-doi-tang-doanh-so-1.jpg\" alt=\"Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?\" width=\"600\" height=\"450\" \/>T\u0103ng chuy\u1ec3n \u0111\u1ed5i (t\u0103ng doanh s\u1ed1)<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>T\u0103ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c (m\u1edf r\u1ed9ng quan h\u1ec7 doanh nghi\u1ec7p)<\/b><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Khi doanh nghi\u1ec7p b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content marketing r\u00f5 r\u00e0ng, \u0111\u1ed3ng \u0111i\u1ec7u, kh\u00f4ng ri\u00eang g\u00ec ng\u01b0\u1eddi mua c\u0169, ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, m\u00e0 c\u1ea3 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i, nh\u1eefng \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u0169ng s\u1ebd c\u00f3 thi\u1ec7n c\u1ea3m, \u1ea5n t\u01b0\u1ee3ng t\u1ed1t h\u01a1n v\u1ec1 b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u00eam nhi\u1ec1u th\u1eddi c\u01a1 h\u1ee3p t\u00e1c v\u00e0 t\u1ea1o d\u1ef1ng uy t\u00edn h\u01a1n trong ng\u00e0nh c\u1ee7a m\u00ecnh .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3381 size-full aligncenter\" title=\"T\u0103ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c (m\u1edf r\u1ed9ng quan h\u1ec7 doanh nghi\u1ec7p)\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/tang-ket-noi-voi-khach-hang-va-doi-tac-mo-rong-quan-he-doanh-nghiep.jpg\" alt=\"Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?\" width=\"600\" height=\"450\" \/>T\u0103ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c (m\u1edf r\u1ed9ng quan h\u1ec7 doanh nghi\u1ec7p)<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Hi\u1ec3u b\u1ea3n ch\u1ea5t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00f4ng ch\u1ec9 b\u1ea1n, m\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang hi\u1ec3u sai v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c content marketing r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0 c\u00f3 th\u1ec3 thay th\u1ebf cho nhau, trong \u0111\u00f3 c\u00f3 c\u1ea3 chuy\u00ean gia SEO h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi <b>Brian Dean<\/b><b>.<\/b> M\u1eb7c d\u00f9, Brian Dean v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a \u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung trong ph\u1ea1m vi c\u1ee7a marketing. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 hai kh\u00e1i ni\u1ec7m n\u00e0y ho\u00e0n to\u00e0n kh\u00e1c nhau.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/b> l\u00e0 qu\u00e1 tr\u00ecnh d\u00e0i h\u1ea1n \u0111\u1ec1 cao vi\u1ec7c t\u1ea1o, ph\u00e2n ph\u1ed1i, qu\u1ea3n tr\u1ecb t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3365 size-full aligncenter\" title=\"Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/chien-luoc-noi-dung.png\" alt=\"Hi\u1ec3u b\u1ea3n ch\u1ea5t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing\" width=\"600\" height=\"600\" \/>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dungChi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung g\u1ed3m c\u00f3 2 ph\u1ea7n ch\u00ednh l\u00e0 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Thi\u1ebft k\u1ebf n\u1ed9i dung (Content Design)<\/b>: \u0110\u00e2y l\u00e0 quy tr\u00ecnh s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 t\u00e0i li\u1ec7u v\u00e0 nh\u1eefng th\u00f4ng tin ch\u00ednh th\u1ed1ng, d\u1eabn ch\u1ee9ng, m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1ea1, m\u00ea ho\u1eb7c, \u0111\u1ec3 cung \u1ee9ng cho \u201c ng\u01b0\u1eddi theo d\u00f5i \u201d n\u1ed9i dung v\u00e0o \u0111\u00fang th\u1eddi gian h\u1ecd c\u1ea7n. Ph\u1ea7n n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 n\u00f3i ng\u1eafn g\u1ecdn l\u00e0 h\u01b0\u1edbng t\u1edbi \u201c ng\u01b0\u1eddi theo d\u00f5i \u201d c\u1ee7a doanh nghi\u1ec7p .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng ( Systems Design)<\/b>: L\u00e0 quy tr\u00ecnh x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac, giao di\u1ec7n, quy m\u00f4 v\u00e0 t\u00e0i li\u1ec7u cho m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 cung \u1ee9ng nh\u1eefng nhu y\u1ebfu kh\u00e1c nhau trong qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh. Ph\u1ea7n n\u00e0y n\u00f3i ng\u1eafn g\u1ecdn l\u00e0 h\u01b0\u1edbng t\u1edbi ph\u1ea7n b\u00ean trong doanh nghi\u1ec7p v\u00e0 c\u00e1ch qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh .<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ngo\u00e0i ra, hai l\u0129nh v\u1ef1c giao c\u1ee7a hai ph\u1ea7n n\u00e0y l\u00e0 <b>c\u1ea5u tr\u00fac n\u1ed9i dung<\/b> v\u00e0 <b>thi\u1ebft k\u1ebf quy tr\u00ecnh<\/b>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau cho c\u1ea3 4 ph\u1ea7n theo <b>Brain traffic<\/b> nh\u01b0 sau:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Chi\u1ebfn l\u01b0\u1ee3c bi\u00ean t\u1eadp (Editorial strategy)<\/b>: Nhi\u1ec7m v\u1ee5 ch\u1ec9nh s\u1eeda v\u00e0 bi\u00ean t\u1eadp chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec ? \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ai ? Quan \u0111i\u1ec3m doanh nghi\u1ec7p l\u00e0 g\u00ec ? Gi\u1ecdng \u0111i\u1ec7u truy\u1ec1n t\u1ea3i l\u00e0 g\u00ec ? B\u1ea1n c\u1ea7n tu\u00e2n th\u1ee7 nh\u1eefng ti\u00eau chu\u1ea9n g\u00ec v\u1ec1 ng\u00f4n t\u1eeb ?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m (Experience design)<\/b>: \u0110\u00e2y l\u00e0 quy tr\u00ecnh doanh nghi\u1ec7p c\u1ea7n l\u00e0m \u0111\u1ec3 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a \u201c ng\u01b0\u1eddi theo d\u00f5i \u201d v\u1ec1 truy v\u1ea5n v\u00e0 t\u01b0\u01a1ng t\u00e1c. Ch\u00fang c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 s\u1edf tr\u01b0\u1eddng th\u00edch nghi, nhu y\u1ebfu, mong \u01b0\u1edbc c\u1ee7a \u201c ng\u01b0\u1eddi theo d\u00f5i \u201d. Qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra h\u00e0nh tr\u00ecnh d\u00e0i ng\u01b0\u1eddi mua, t\u1eeb \u0111\u00f3 t\u00ecm v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng \u0111i\u1ec3m ch\u1ea1m .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>C\u1ea5u tr\u00fac \/ K\u1ef9 thu\u1eadt n\u1ed9i dung (Structure \/ Content engineering)<\/b>: \u0110\u00e2y l\u00e0 vi\u1ec7c l\u00e0m \u0111\u1ec3 t\u1ed1i \u01b0u l\u1ea1i quy tr\u00ecnh t\u00ecm ki\u1ebfm v\u00e0 ph\u00e2n lo\u1ea1i nh\u1eefng khu\u00f4n kh\u1ed5 n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, thu\u1eadn ti\u1ec7n trong vi\u1ec7c qu\u1ea3n tr\u1ecb n\u1ed9i dung. B\u1edfi v\u1eady, nh\u1eefng vi\u1ec7c l\u00e0m s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0 x\u1eed l\u00fd v\u00e0 ph\u00e2n ph\u1ed1i nhanh h\u01a1n .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Thi\u1ebft k\u1ebf quy tr\u00ecnh (Process design)<\/b>: \u0110\u00e2y l\u00e0 quy tr\u00ecnh t\u00ecm ki\u1ebfm v\u00e0 tinh l\u1ecdc nh\u1eefng c\u00f4ng c\u1ee5 t\u01b0\u01a1ng th\u00edch \u0111\u1ec3 t\u1ea1o, ph\u00e2n ph\u1ed1i, duy tr\u00ec n\u1ed9i dung. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra nh\u1eefng ti\u00eau chu\u1ea9n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u su\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 th\u1ed1ng k\u00ea. T\u1eeb \u0111\u00f3 ph\u00e2n lo\u1ea1i nh\u1ecf theo t\u1eebng nh\u00f3m v\u00e0 c\u00e1 th\u1ec3 ch\u1ecbu ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m t\u1eebng khu\u00f4n kh\u1ed5 .<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/b> l\u00e0 kh\u00e1i ni\u1ec7m bao h\u00e0m t\u1ea5t c\u1ea3 n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang l\u00e0 t\u1ed5ng h\u1ee3p c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content marketing (n\u1ed9i dung b\u00ean ngo\u00e0i doanh nghi\u1ec7p) v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung n\u1ed9i b\u1ed9 (th\u00f4ng th\u01b0\u1eddng l\u00e0 n\u1ed9i dung \u0111\u00e0o t\u1ea1o d\u00e0nh cho n\u1ed9i b\u1ed9 nh\u00e2n s\u1ef1, c\u00e1c t\u00e0i li\u1ec7u li\u00ean quan,\u2026)<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Content Marketing l\u00e0 gi?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/b> l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng n\u1ed9i dung d\u00e0i h\u1ea1n, ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n \u0111\u1ec3 t\u1ea1o m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ho\u1eb7c m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. Chi\u1ebfn l\u01b0\u1ee3c content marketing nh\u1ea5n m\u1ea1nh \u0111\u1ebfn t\u1ea7m nh\u00ecn, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra, phong c\u00e1ch di\u1ec5n \u0111\u1ea1t v\u00e0 qu\u1ea3n tr\u1ecb b\u00ean ngo\u00e0i.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>T\u1ea7m nh\u00ecn<\/b>: T\u1ea7m nh\u00ecn n\u1ed9i dung ch\u00ednh l\u00e0 v\u1ea5n \u0111\u00e1p th\u1eafc m\u1eafc \u201c N\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 m\u1ee5c ti\u00eau g\u00ec ?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>M\u1ee5c ti\u00eau<\/b>: M\u1ee5c ti\u00eau khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0m chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 g\u00ec ? ( x\u00e2y d\u1ef1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u, th\u1ee9c \u0111\u00e2y quy \u0111\u1ed5i, hay x\u00e2y d\u1ef1ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh v\u1edbi ch\u1ee7, t\u1ea1o h\u1ed9i \u0111\u1ed3ng, \u2026 ? )<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b>: \u0110\u00e2y l\u00e0 b\u01b0\u1edbc l\u00e0m \u0111\u1ec3 v\u1ea5n \u0111\u00e1p th\u1eafc m\u1eafc \u201c N\u1ed9i dung n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn ai ? H\u1ecd s\u1ebd \u0111\u01b0\u1ee3c g\u00ec t\u1eeb nh\u1eefng n\u1ed9i dung n\u00e0y ? \u201d<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Phong c\u00e1ch di\u1ec5n \u0111\u1ea1t<\/b>: \u0110\u00e2y l\u00e0 c\u00e1ch ph\u1ea3n \u00e1nh t\u00ednh c\u00e1ch t\u00ean th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u1ea5n t\u01b0\u1ee3ng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c ghi nh\u1edb l\u00e2u h\u01a1n .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Qu\u1ea3n tr\u1ecb b\u00ean ngo\u00e0i<\/b>: \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 tr\u1ea5n \u00e1p v\u00e0 s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n nh\u1eefng r\u1ee7i ro \u0111\u00e1ng ti\u1ebfc g\u1eb7p ph\u1ea3i. \u0110\u00e2y l\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ec3 tr\u1ea5n \u00e1p n\u1ed9i dung marketing v\u00e0 n\u1ed9i dung t\u1edbi ng\u01b0\u1eddi mua .<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u1eeb nh\u1eefng \u0111i\u1ec1u tr\u00ean, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t v\u00e0i T\u00f3m l\u1ea1i nh\u01b0 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Chi\u1ebfn l\u01b0\u1ee3c Content marketing l\u00e0 s\u1ef1 giao c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 content marketing .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Chi\u1ebfn l\u01b0\u1ee3c l\u01b0\u1ee3c n\u1ed9i dung ch\u00ednh l\u00e0 \u201c m\u1ee5c ti\u00eau \u201d cho nh\u1eefng k\u1ebf ho\u1ea1ch n\u1ed9i dung v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung sau n\u00e0y .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/b>l\u00e0 s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a<b>chi\u1ebfn l\u01b0\u1ee3c content marketing<\/b>( b\u00ean ngo\u00e0i doanh nghi\u1ec7p ) v\u00e0<b>chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung trong doanh nghi\u1ec7p<\/b>( ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 g\u1ed3m c\u00f3 ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o n\u1ed9i b\u1ed9, thi\u00ean ch\u1ee9c, t\u1ea7m nh\u00ecn, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, nh\u1eefng t\u00e0i li\u1ec7u \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u, ti\u1ebfn tr\u00ecnh lo\u1ea1i s\u1ea3n ph\u1ea9m, gi\u1ea3ng d\u1ea1y nh\u00e2n s\u1ef1, v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng doanh nghi\u1ec7p, \u2026 )<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\ud83d\udc49\ud83d\udc49\ud83d\udc49 T\u00ecm hi\u1ec3u th\u00eam v\u1ec1: TOP 5+ Kh\u00f3a h\u1ecdc Digital Marketing mi\u1ec5n ph\u00ed<\/strong><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>T\u1ea1i sao c\u1ea7n l\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ed7i doanh nghi\u1ec7p c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c Content marketing \u0111\u1ec3 c\u00f3 l\u1ed9 tr\u00ecnh v\u00e0 duy tr\u00ec, t\u0103ng tr\u01b0\u1edfng, c\u00f3 t\u00ednh \u0111\u1ed3ng \u0111i\u1ec7u. C\u00e1c nguy\u00ean do khi\u1ebfn doanh nghi\u1ec7p c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c content marketing g\u1ed3m c\u00f3 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>T\u0103ng hi\u1ec7u su\u1ea5t<\/b>: Sau khi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c content marketing ho\u00e0n h\u1ea3o, b\u1ea1n s\u1ebd c\u00f3 ti\u1ec1m n\u0103ng v\u00e0 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho t\u1eebng vi\u1ec7c l\u00e0m .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>C\u1ea3i thi\u1ec7n t\u00ednh nh\u1ea5t qu\u00e1n<\/b>: T\u00ednh \u0111\u1ed3ng nh\u1ea5t gi\u00fap \u201c ng\u01b0\u1eddi theo d\u00f5i \u201d hi\u1ec3u \u0111\u00fang v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. M\u1eb7t kh\u00e1c, t\u00ednh \u0111\u1ed3ng nh\u1ea5t t\u00f4n vinh s\u1ef1 trung th\u00e0nh v\u1edbi ch\u1ee7, trung th\u1ef1c, v\u1edbi t\u1ea7m nh\u00ecn, thi\u00ean ch\u1ee9c, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p c\u00f4ng b\u1ed1. B\u00ean c\u1ea1nh \u0111\u00f3, t\u00ednh \u0111\u1ed3ng nh\u1ea5t ch\u1ee9ng minh v\u00e0 kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 ki\u00ean tr\u00ec b\u00e1m s\u00e1t gi\u00e1 tr\u1ecb t\u00ean th\u01b0\u01a1ng hi\u1ec7u, kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc ch\u1eafn s\u1ef1 \u0111\u1ed3ng l\u00f2ng t\u1eeb t\u1eadp th\u1ec3 nh\u00e2n s\u1ef1 cho t\u1edbi ng\u01b0\u1eddi mua .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n<\/b>: Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u su\u1ea5t cao \u0111\u1ec3 \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u, khai th\u00e1c, t\u1eadn d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u n\u1ed9i dung \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch v\u1edbi \u201c ng\u01b0\u1eddi theo d\u00f5i \u201d .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/b>: Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 khuynh h\u01b0\u1edbng, phong th\u00e1i v\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00ean th\u01b0\u01a1ng hi\u1ec7u nhanh g\u1ecdn v\u00e0 hi\u1ec7u su\u1ea5t cao .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Nhanh h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n<\/b>: Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ho\u00e0n h\u1ea3o nh\u1eefng vi\u1ec7c l\u00e0m l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung s\u1ebd hi\u1ec7u su\u1ea5t cao v\u00e0 kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi h\u1ea1n .<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3379 size-full aligncenter\" title=\"T\u1ea1i sao c\u1ea7n l\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing?\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/tai-sao-can-len-mot-chien-luoc-content-marketing.jpg\" alt=\"T\u1ea1i sao c\u1ea7n l\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing?\" width=\"600\" height=\"400\" \/>T\u1ea1i sao c\u1ea7n l\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing?<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing ho\u00e0n thi\u1ec7n\u00a0<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 b\u1ea5t k\u1ec3 c\u00f4ng th\u1ee9c chung n\u00e0o v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing v\u1eadn d\u1ee5ng cho t\u1ed5ng th\u1ec3 doanh nghi\u1ec7p. M\u1ed7i quy m\u00f4 doanh nghi\u1ec7p s\u1ebd c\u1ea7n nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 b\u01b0\u1edbc ch\u00ednh trong quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content tri\u1ec3n khai xong, h\u00e3y c\u00f9ng ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 :<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">X\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng tr\u01b0\u1edbc khi h\u00e0nh vi l\u00e0 vi\u1ec7c l\u00e0m r\u1ea5t quan tr\u1ecdng. N\u00f3 gi\u00fap b\u1ea1n nh\u00ecn nh\u1eadn t\u1ed5ng h\u1ee3p l\u1ea1i ngu\u1ed3n l\u1ef1c. T\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n x\u00e1c l\u1eadp t\u00ednh kh\u1ea3 thi v\u00e0 m\u1edf m\u00e0n l\u00ean k\u1ebf ho\u1ea1ch. Chi\u1ebfn l\u01b0\u1ee3c content marketing ph\u1ea7n nhi\u1ec1u t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o 3 y\u1ebfu t\u1ed1 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Xem th\u00eam: <a title=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3\" href=\"https:\/\/migoda.vn\/content-marketing-cua-kfc-1648286637\" target=\"_blank\" rel=\"bookmark noopener\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3<\/a><\/span><\/p>\n<\/div>\n<\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">X\u00e2y d\u1ef1ng h\u1ed9i \u0111\u1ed3ng ng\u01b0\u1eddi mua .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u1ed7 tr\u1ee3 t\u0103ng quy \u0111\u1ed5i, l\u1ec7ch gi\u00e1 .<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3385 size-full aligncenter\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/xac-dinh-muc-tieu-cua-ban.png\" alt=\"7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing ho\u00e0n thi\u1ec7n\" width=\"600\" height=\"350\" \/>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>2. Nghi\u00ean c\u1ee9u BP (Buyer Persona)<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Buyer Persona (Nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng)<\/b> l\u00e0 t\u00ecm ra h\u00ecnh m\u1eabu nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 \u0111\u1ec3 t\u00ecm \u0111i\u1ec3m chung c\u1ee7a h\u1ecd v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Th\u00f4ng tin chung<\/b>: Ngh\u1ec1 nghi\u1ec7p, m\u00e1i \u1ea5m gia \u0111\u00ecnh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd ( th\u00e0nh th\u1ecb, n\u00f4ng th\u00f4n ), m\u00e1i \u1ea5m gia \u0111\u00ecnh c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi, th\u1ef1c tr\u1ea1ng h\u00f4n nh\u00e2n gia \u0111\u00ecnh .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc<\/b>: Gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp trung b\u00ecnh .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>T\u00ednh c\u00e1ch, h\u00e0nh vi<\/b>: H\u1ecd c\u00f3 t\u00ednh c\u00e1ch nh\u01b0 th\u1ebf n\u00e0o ? Ti\u1ebfp nh\u1eadn th\u00f4ng tin \u1edf \u0111\u00e2u ? H\u1ecd tra c\u1ee9u th\u00f4ng tin d\u1ef1a tr\u00ean h\u00ecnh th\u1ee9c n\u00e0o ? \u0110\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd c\u1ea7n d\u1ef1a tr\u00ean h\u00ecnh th\u1ee9c n\u00e0o ?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>V\u1ea5n \u0111\u1ec1, n\u1ed7i \u0111au, suy ngh\u0129, th\u00e1ch th\u1ee9c, y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y<\/b>h\u1ecd trong \u0111\u1eddi s\u1ed1ng th\u1eddi gian ng\u1eafn, d\u00e0i h\u1ea1n .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>\u0110i\u1ec3m chung<\/b>t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng h\u1ecd mua v\u00e0 kh\u00f4ng mua h\u00e0ng .<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin nay, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau nh\u01b0:<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, h\u1ed3 s\u01a1 ng\u01b0\u1eddi mua c\u0169 .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nghi\u00ean c\u1ee9u ch\u00e2n dung ng\u01b0\u1eddi mua t\u1eeb ch\u00ednh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ( tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp ) .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1eed d\u1ee5ng nh\u1eefng n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1eed d\u1ee5ng b\u00e1o c\u00e1o gi\u1ea3i tr\u00ecnh tr\u00ean n\u1ec1n t\u1ea3ng CRM ( qu\u1ea3n tr\u1ecb quan h\u1ec7 ng\u01b0\u1eddi mua ), l\u1ea5y t\u00e0i li\u1ec7u t\u1eeb b\u1ed9 ph\u1eadn sales, Marketing, ch\u0103m nom ng\u01b0\u1eddi mua .<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">K\u1ebft qu\u1ea3 c\u1ee7a quy tr\u00ecnh n\u00e0y l\u00e0 t\u00ecm ra ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3374 size-full aligncenter\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/nghien-cuu-chan-dung-khach-hang.jpg\" alt=\"7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing ho\u00e0n thi\u1ec7n\" width=\"600\" height=\"338\" \/>Nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>3. \u0110\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c n\u1ed9i dung \u0111\u00e3 c\u00f3<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u00e2y l\u00e0 quy tr\u00ecnh d\u1ef1a tr\u00ean nh\u1eefng ti\u1ec1m n\u0103ng \u0111\u1ec1 ra, quy tr\u00ecnh \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u ch\u00e2n dung ng\u01b0\u1eddi mua, \u0111\u1ec3 nh\u00ecn nh\u1eadn l\u1ea1i s\u1ef1 t\u01b0\u01a1ng th\u00edch c\u1ee7a n\u1ed9i dung c\u0169. T\u1eeb \u0111\u00f3, s\u1eeda \u0111\u1ed5i v\u00e0 t\u1ed1i \u01b0u ch\u00fang. Sau \u0111\u00f3, tri\u1ec3n khai nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u c\u1ee7a b\u1ea1n c\u1ea3 tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp. \u0110\u00e1nh gi\u00e1 l\u1ea1i quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 b\u00e0i h\u1ecdc kinh nghi\u1ec7m v\u1ec1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc, th\u1ea5t b\u1ea1i c\u1ee7a h\u1ecd .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u01b0\u1edbc n\u00e0y c\u0169ng ch\u00ednh l\u00e0 \u0111\u1ec3 nh\u00ecn nh\u1eadn l\u1ea1i t\u00ednh kh\u1ea3 thi, ngu\u1ed3n l\u1ef1c, ng\u00e2n s\u00e1ch, doanh nghi\u1ec7p c\u1ea7n b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t cao mong \u01b0\u1edbc. L\u00fac n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0a ra t\u00ednh hi\u1ec7u su\u1ea5t cao khi doanh nghi\u1ec7p l\u00e0m tr\u1ef1c ti\u1ebfp hay thu\u00ea ngo\u00e0i. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p v\u1ea5n \u0111\u00e1p th\u1eafc m\u1eafc :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ng\u00e2n s\u00e1ch chi ti\u00eau c\u1ea7n s\u1eed d\u1ee5ng l\u00e0 bao nhi\u00eau ?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u1eefng ai ch\u1ecbu ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m theo d\u00f5i, v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, nh\u1eefng n\u1ed9i dung n\u00e0y ?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u1eefng ai l\u00e0 c\u1ea7n tham gia v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung ? ( nh\u00e2n s\u1ef1 qu\u1ea3n tr\u1ecb, gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn, hay nh\u1eefng c\u00f4ng ty Agency b\u00ean ngo\u00e0i, \u2026 )<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>4. S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb n\u1ed9i dung (CMS)<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb n\u1ed9i dung (CMS)<\/b> l\u00e0 ph\u1ea7n m\u1ec1m t\u1eadp h\u1ee3p\u00a0 nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u0111an xen cho ph\u00e9p b\u1ea1n quan l\u00fd n\u1ed9i dung s\u1ed1 tr\u00ean trang web. Tr\u00ean h\u1ec7 th\u1ed1ng n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i l\u00ean, ch\u1ec9nh s\u1eeda, x\u00f3a n\u1ed9i dung kh\u1ecfi trang m\u00e0 kh\u00f4ng c\u1ea7n biets \u0111\u1ebfn HTML, CSS hay ng\u00f4n ng\u1eef m\u00e3 h\u00f3a n\u00e0o.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Khi s\u1eed d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng n\u00e0y nh\u1eefng n\u1ed9i dung v\u00e0 t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea5n \u00e1p ng\u1eb7t ngh\u00e8o. Khi thi\u1ebft y\u1ebfu ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ea5y s\u1eed d\u1ee5ng, kh\u00f4ng m\u1ea5t c\u00f4ng t\u00ecm ki\u1ebfm .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3369 size-full aligncenter\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/danh-gia-lai-cac-noi-dung-da-co-cua-doanh-nghiep.jpg\" alt=\"7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing ho\u00e0n thi\u1ec7n\" width=\"600\" height=\"394\" \/>\u0110\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c n\u1ed9i dung \u0111\u00e3 c\u00f3 c\u1ee7a doanh nghi\u1ec7p<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>5. Brainstorm \u0111\u1ec3 cho ra c\u00e1c \u00fd t\u01b0\u1edfng v\u1ec1 n\u1ed9i dung<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Khi chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u00e3 c\u00f3 nh\u1eefng ti\u1ec1m n\u0103ng th\u1eddi gian ng\u1eafn, d\u00e0i h\u1ea1n, ng\u00e2n s\u00e1ch, \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng. \u0110\u1ebfn b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t t\u00ean v\u00e0 ph\u00e2n lo\u1ea1i nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u1ebfp h\u1ecd v\u00e0o nh\u1eefng nh\u00f3m c\u00e0ng c\u00f3 t\u00ednh \u0111\u1eb7c tr\u01b0ng c\u00e0ng t\u1ed1t. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o mang t\u00ednh c\u00e1 th\u1ec3 h\u01a1n, t\u00ednh hi\u1ec7u su\u1ea5t cao s\u1ebd cao h\u01a1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o n\u00e0y s\u1ebd ph\u00e1c h\u1ecda chi\u1ebfn l\u01b0\u1ee3c content marketing theo t\u1eebng ti\u1ebfn tr\u00ecnh, l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 nh\u1eefng ch\u1ee7 \u0111\u1ec1. M\u1eb7t kh\u00e1c s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o s\u1ebd khi\u1ebfn n\u1ed9i dung \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t m\u00ea ho\u1eb7c, \u0111\u1ed9c l\u1ea1, c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3363 size-full aligncenter\" title=\"Brainstorm \u0111\u1ec3 cho ra c\u00e1c \u00fd t\u01b0\u1edfng v\u1ec1 n\u1ed9i dung\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/brainstorm-de-cho-ra-cac-y-tuong-ve-noi-dung.jpg\" alt=\"7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing ho\u00e0n thi\u1ec7n\" width=\"600\" height=\"400\" \/>Brainstorm \u0111\u1ec3 cho ra c\u00e1c \u00fd t\u01b0\u1edfng v\u1ec1 n\u1ed9i dung<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>6. X\u00e1c \u0111\u1ecbnh format cho n\u1ed9i dung b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">X\u00e2y d\u1ef1ng n\u1ed9i dung cho Content marketing c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn. Ban \u0111\u1ea7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng th\u1ebf m\u1ea1nh. Sau \u0111\u00f3, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ecbnh d\u1ea1ng kh\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u n\u0103ng l\u1ef1c ti\u1ebfp c\u1eadn v\u00e0 t\u0103ng nhanh t\u00ednh Viral. C\u00e1c \u0111\u1ecbnh d\u1ea1ng ch\u00ednh l\u00fac b\u1ea5y gi\u1edd g\u1ed3m c\u00f3 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Blogs<\/b>: \u0110\u00e2y l\u00e0 d\u1ea1ng th\u00f4ng d\u1ee5ng \u0111\u1ec3 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua ch\u0103m s\u00f3c \u0111\u1ebfn nh\u1eefng n\u1ed9i dung tr\u00ean web. Dang n\u00e0y \u0111a ph\u1ea7n l\u00e0 cung \u1ee9ng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, c\u00f3 t\u00ednh update, nh\u1eefng d\u1ea1ng b\u00e0i th\u01b0\u1eddng c\u00f3 t\u1eeb 1000 &#8211; 2000 t\u1eeb .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Ebooks<\/b>: Ebook l\u00e0 d\u1ea1ng s\u00e1ch \u0111i\u1ec7n t\u1eed. \u0110\u00e2y l\u00e0 d\u1ea1ng n\u1ed9i dung l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng r\u1ea5t hi\u1ec7u su\u1ea5t cao. N\u1ed9i dung d\u1ea1ng n\u00e0y th\u01b0\u1eddng d\u00e0i h\u01a1n v\u00e0 nhu y\u1ebfu \u0111\u1ed9i ng\u0169 \u201c t\u00e1c gi\u1ea3 \u201d c\u00f3 tr\u00ecnh \u0111\u1ed9 t\u1ed1t \u0111\u1ec3 tri\u1ec3n khai xong. Ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n d\u01b0\u1edbi d\u1ea1ng file PDF. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap ng\u01b0\u1eddi mua ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea3i v\u1ec1. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 c\u1eadp gi\u00fap doanh nghi\u1ec7p l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng. H\u1ecd nh\u1eadn t\u00e0i li\u1ec7u qua h\u00ecnh th\u1ee9c \u0111i\u1ec1n form \u0110K. Khi \u0111\u00e3 c\u00f3 th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, doanh nghi\u1ec7p s\u1eed d\u1ee5ng nhi\u1ec1u h\u00ecnh th\u1ee9c \u0111\u1ec3 ch\u0103m nom, nu\u00f4i d\u01b0\u1ee1ng qua email .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Infographics<\/b>: Ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cung \u1ee9ng th\u00f4ng tin d\u1ea1ng \u1ea3nh r\u1ea5t \u0111\u01b0\u1ee3c y\u00eau qu\u00fd v\u00ec c\u00f3 t\u00ednh m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng v\u00e0 ti\u1ec7n khi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea3i v\u1ec1 \u0111\u01b0\u1ee3c. Infographic \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng v\u00ec s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Videos<\/b><strong>xu h\u01b0\u1edbng content marketing<\/strong>: Video l\u00e0 \u0111\u1ecbnh d\u1ea1ng l\u00f4i cu\u1ed1n v\u00e0 c\u00f3 t\u00ednh gi\u00e1o d\u1ee5c cao nh\u1ea5t l\u00fac b\u1ea5y gi\u1edd. N\u00f3 c\u0169ng l\u00e0c\u1ee7a nhi\u1ec1u n\u0103m qua v\u00e0 trong nh\u1eefng n\u0103m t\u1edbi. C\u00e1c d\u1ea1ng n\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c san s\u1ebb r\u1ea5t nhi\u1ec1u tr\u00ean n\u1ec1n t\u1ea3ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00fang c\u00f3 n\u0103ng l\u1ef1c th\u00f4i th\u00fac ng\u01b0\u1eddi d\u00f9ng can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd. Tuy nhi\u00ean, video c\u1ea7n \u0111\u01b0\u1ee3c g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0, x\u00e2y d\u1ef1ng v\u1edbi ng\u00e2n s\u00e1ch cao h\u01a1n h\u1eb3n so v\u1edbi nh\u1eefng d\u1ea1ng c\u00f2n l\u1ea1i. Theo m\u1ed9t th\u1ed1ng k\u00ea c\u1ee7a Hubspot, nh\u1eefng video tr\u00ean Facebook ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m t\u0103ng s\u1ed1 l\u01b0\u1ee3t san s\u1ebb \u0111\u1ebfn 40 l\u1ea7n nh\u1eefng \u0111\u1ecbnh d\u1ea1ng kh\u00e1c .<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3384 size-full aligncenter\" title=\"X\u00e1c \u0111\u1ecbnh format cho n\u1ed9i dung b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/xac-dinh-format-cho-noi-dung-ban-muon-xay-dung.jpg\" alt=\"7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing ho\u00e0n thi\u1ec7n\" width=\"600\" height=\"322\" \/>X\u00e1c \u0111\u1ecbnh format cho n\u1ed9i dung b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>7. Publish v\u00e0 ki\u1ec3m so\u00e1t n\u1ed9i dung<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed quan tr\u1ecdng v\u00e0 kh\u00f4ng h\u1ec1 b\u1ecf l\u1ee1 trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing. B\u1edfi khi x\u00e2y d\u1ef1ng n\u1ed9i dung theo k\u1ebf ho\u1ea1ch v\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111\u00e3 \u0111\u1ecbnh, c\u00f3 nh\u1eefng ch\u1ee7 \u0111\u1ec1 lu\u00f4n c\u00f3 ng\u01b0\u1eddi ch\u0103m s\u00f3c. Song, c\u00f3 nh\u1eefng ch\u1ee7 \u0111\u1ec1 ch\u1ec9 mang t\u00ednh th\u1eddi s\u1ef1. T\u1eeb \u0111\u00f3, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c update \u0111\u1ec3 lu\u00f4n c\u00f3 traffic t\u1eeb nh\u1eefng \u201c ng\u01b0\u1eddi theo d\u00f5i \u201d n\u00e0y .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3376 size-full aligncenter\" title=\"Publish v\u00e0 ki\u1ec3m so\u00e1t n\u1ed9i dung\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/publish-va-kiem-soat-noi-dung.jpg\" alt=\"7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing ho\u00e0n thi\u1ec7n\" width=\"600\" height=\"512\" \/>Publish v\u00e0 ki\u1ec3m so\u00e1t n\u1ed9i dung<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>4 L\u00fd do khi\u1ebfn cho content k\u00e9m thu h\u00fat<\/strong><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng<\/b><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00f4ng ri\u00eang g\u00ec content, nh\u1eefng vi\u1ec7c l\u00e0m b\u1ea1n l\u00e0m ra c\u00f3 k\u1ebf ho\u1ea1ch, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 tri\u1ec3n khai. C\u00f3 nh\u01b0 v\u1eady, khi hi\u1ec7u su\u1ea5t cao s\u1ebd bi\u1ebft c\u00e1ch li\u00ean t\u1ee5c khai th\u00e1c, khi k\u00e9m hi\u1ec7u su\u1ea5t cao v\u00e0 ch\u1eefng l\u1ea1i s\u1ebd c\u00f3 gi\u1ea3i ph\u00e1p thay th\u1ebf s\u1eeda ch\u1eefa. Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content marketing s\u1ebd gi\u00fap b\u1ea1n nh\u00ecn nh\u1eadn, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch nh\u1eefng y\u1ebfu t\u1ed1 c\u1ee7a doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 t\u00ecm h\u01b0\u1edbng kh\u1eafc ph\u1ee5c. B\u1edfi, khi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, \u1edf nh\u1eefng ti\u1ebfn tr\u00ecnh sau, n\u1ed9i dung, nh\u1eefng \u1ea5n ph\u1ea9m sau \u0111\u00f3 m\u1edbi c\u00f3 t\u00ednh m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng v\u00e0 \u0111\u1ed3ng \u0111i\u1ec7u, kh\u00f4ng b\u1ecb r\u01a1i l\u1ec7ch .<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c n\u1ed9i dung hi\u1ec7u qu\u1ea3<\/b><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ec3 \u0111\u01b0a t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng nh\u1ea5t bi\u1ebft \u0111\u1ebfn, n\u1ed9i dung hay l\u00e0 \u0111i\u1ec1u ki\u1ec7n k\u00e8m theo c\u1ea7n, \u0111i\u1ec1u ki\u1ec7n k\u00e8m theo \u0111\u1ee7 l\u00e0 b\u1ea1n bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng v\u00e0 ph\u00e1t t\u00e1n n\u00f3 ra h\u1ed9i \u0111\u1ed3ng. \u0110\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o l\u00e0 c\u00e1ch l\u00e0m ph\u1ed5 c\u1eadp v\u00e0 nhanh Viral nh\u1ea5t l\u00fac b\u1ea5y gi\u1edd do n\u0103ng l\u1ef1c ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi \u1edf nhi\u1ec1u d\u00f9ng kh\u00e1c nhau .<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>L\u1ef1a ch\u1ecdn kh\u00f4ng \u0111\u00fang k\u00eanh<\/b><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh l\u00e0 vi\u1ec7c l\u00e0m r\u1ea5t quan tr\u1ecdng. Ch\u1ecdn k\u00eanh n\u00e0o th\u00ec ph\u1ea3i \u0111i k\u00e8m v\u1edbi \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng th\u00edch c\u1ee7a k\u00eanh \u0111\u00f3. V\u00ed d\u1ee5 : Th\u00f4ng th\u01b0\u1eddng v\u1edbi nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m cho \u0111\u1ed9 tu\u1ed5i thanh thi\u1ebfu ni\u00ean, k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 k\u00eanh d\u1ec5 ti\u1ebfp c\u1eadn nh\u1ea5t. Tuy nhi\u00ean, khi m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi nh\u00f3m ng\u01b0\u1eddi l\u1edbn tu\u1ed5i th\u00ec nh\u1eefng k\u00eanh b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng, nh\u1eefng k\u00eanh ch\u00ednh th\u1ed1ng s\u1ebd c\u00f3 s\u1ef1 m\u00ea ho\u1eb7c cao h\u01a1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3373 size-full aligncenter\" title=\"L\u1ef1a ch\u1ecdn kh\u00f4ng \u0111\u00fang k\u00eanh\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/lua-chon-khong-dung-kenh.jpg\" alt=\"7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing ho\u00e0n thi\u1ec7n\" width=\"600\" height=\"300\" \/>L\u1ef1a ch\u1ecdn kh\u00f4ng \u0111\u00fang k\u00eanh<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Kh\u00f4ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng<\/b><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Xu h\u01b0\u1edbng l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi d\u00f9ng. M\u1eb7c d\u00f9 ch\u1edbp l\u1ea5y v\u00e0 khai th\u00e1c xu th\u1ebf kh\u00f4ng thu\u1eadn ti\u1ec7n. Tuy nhi\u00ean, xu th\u1ebf ( hay trend ) l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap cho n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 n\u0103ng l\u1ef1c Viral nhanh nh\u1ea5t v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang t\u00f2 m\u00f2 v\u00e0 ch\u0103m s\u00f3c. B\u1edfi v\u1eady, ngo\u00e0i nh\u1eefng n\u1ed9i dung mang t\u00ednh l\u00e2u b\u1ec1n h\u01a1n, nu\u00f4i d\u01b0\u1ee1ng ng\u01b0\u1eddi mua, b\u1ea1n n\u00ean b\u1ed5 tr\u1ee3 nh\u1eefng d\u1ea1ng n\u1ed9i dung b\u1eaft trend vui nh\u1ed9n, vui nh\u1ed9n \u0111\u1ec3 t\u1ea1o s\u1ee9c h\u00fat v\u00e0 t\u0103ng th\u00eam traffic .<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Th\u00f4ng tin li\u00ean quan \u0111\u1ebfn Content Marketing<\/strong><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Nh\u00e2n vi\u00ean content marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u00e2n vi\u00ean content th\u01b0\u1eddng \u0111\u1ea3m nhi\u1ec7m nh\u1eefng v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m sau :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ch\u1ecbu ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m t\u1ea1o ra nh\u1eefng content l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua, t\u0103ng l\u01b0\u1ee3ng truy v\u1ea5n. M\u1ee5c \u0111\u00edch \u0111\u1ec3 t\u1ea1o ra doanh thu v\u00e0 gi\u00fap t\u00ean th\u01b0\u01a1ng hi\u1ec7u g\u1eafn b\u00f3 h\u01a1n v\u1edbi ng\u01b0\u1eddi mua .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u01b0a ra nh\u1eefng s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng v\u00e0 s\u1ea3n xu\u1ea5t nh\u1eefng n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, tr\u00ean website .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u00e1ng t\u1ea1o, ch\u1ec9nh s\u1eeda v\u00e0 bi\u00ean t\u1eadp nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn h\u01b0\u1edbng t\u1edbi fan h\u00e2m m\u1ed9, t\u1ea1o s\u1ef1 l\u00f4i cu\u1ed1n, ch\u0103m s\u00f3c, y\u00eau qu\u00fd. T\u1eeb \u0111\u00f3, th\u00f4i th\u00fac ng\u01b0\u1eddi mua t\u1ea1o ra quy \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng, qu\u1ea3n tr\u1ecb nh\u1eefng k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i, website, email \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi mua .<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Li\u00ean t\u1ee5c trau d\u1ed3i v\u1ed1n t\u1eeb, ng\u00f4n t\u1eeb, v\u0103n phong \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch nhi\u1ec1u n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb. T\u1ea1o nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung t\u01b0\u01a1ng th\u00edch v\u1edbi nh\u1eefng nh\u00f3m fan h\u00e2m m\u1ed9 kh\u00e1c nhau .<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3375 size-full aligncenter\" title=\"Nh\u00e2n vi\u00ean content marketing l\u00e0 g\u00ec?\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/nhan-vien-content-marketing-la-gi.jpg\" alt=\"Th\u00f4ng tin li\u00ean quan \u0111\u1ebfn Content Marketing\" width=\"600\" height=\"435\" \/>Nh\u00e2n vi\u00ean content marketing l\u00e0 g\u00ec?<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Kh\u00f3a h\u1ecdc Content Marketing ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 v\u1ec1 content, ch\u01b0a c\u00f3 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, ch\u01b0a c\u00f3 xu th\u1ebf cho vi\u1ec7c l\u00e0m sau n\u00e0y v\u1ec1 Marketing th\u00ec tham gia m\u1ed9t kh\u00f3a h\u1ecdc t\u1ed5ng quan v\u1ec1 ng\u00e0nh l\u00e0 r\u1ea5t thi\u1ebft y\u1ebfu. T\u1ef1 tin l\u00e0 \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng gi\u1ea3ng d\u1ea1y Digital marketing n\u00e2ng cao s\u1ed1 1 t\u1ea1i N\u01b0\u1edbc Ta, FPT Skilling l\u00e0 \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n xem x\u00e9t v\u00e0 theo h\u1ecdc .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u1ea1i \u0111\u00e2y, h\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n v\u00e0 \u0111\u00e0o t\u1ea1o v\u00e0 ti\u1ebfp x\u00fac nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean t\u1ea1i FPT Skilling l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi c\u1ea5p cao, qu\u1ea3n tr\u1ecb, nh\u1eefng CEO thao t\u00e1c tr\u1ef1c ti\u1ebfp t\u1ea1i nh\u1eefng doanh nghi\u1ec7p l\u1edbn t\u1ea1i N\u01b0\u1edbc Ta. B\u1edfi v\u1eady, khi theo h\u1ecdc, b\u1ea1n kh\u00f4ng ch\u1ec9 c\u00f3 thi\u00ean nhi\u00ean v\u00e0 m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p, b\u1eb1ng c\u1ea5p chu\u1ea9n qu\u1ed1c t\u1ebf, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c san s\u1ebb kinh nghi\u1ec7m tay ngh\u1ec1, c\u00f3 th\u1eddi c\u01a1 ti\u1ebfp x\u00fac lan r\u1ed9ng ra network c\u1ee7a m\u00ecnh. Sau t\u1ed1t nghi\u1ec7p, b\u1ea1n c\u00f3 nhi\u1ec1u th\u1eddi c\u01a1 \u0111\u01b0\u1ee3c nh\u1eadn v\u00e0o l\u00e0m tr\u1ef1c ti\u1ebfp t\u1ea1i nh\u1eefng doanh nghi\u1ec7p .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3372 size-full aligncenter\" title=\"Kh\u00f3a h\u1ecdc Content Marketing ch\u1ea5t l\u01b0\u1ee3ng\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/khoa-hoc-content-marketing-chat-luong.jpg\" alt=\"Th\u00f4ng tin li\u00ean quan \u0111\u1ebfn Content Marketing\" width=\"600\" height=\"338\" \/>Kh\u00f3a h\u1ecdc Content Marketing ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>H\u1ecdc Digital Marketing Online c\u00f3 l\u00e0m content \u0111\u01b0\u1ee3c kh\u00f4ng?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Content ch\u1ec9 l\u00e0 m\u1ed9t ph\u00e2n nh\u00e1nh nh\u1ecf trong ho\u1ea1t \u0111\u1ed9ng Digital marketing c\u1ee7a doanh nghi\u1ec7p. B\u1edfi v\u1eady, vi\u1ec7c h\u1ecdc Digital marketing kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n c\u00f3 ki\u1ebfn th\u1ee9c t\u1ed5ng quan, c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 ng\u00e0nh. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecdc Digital b\u1ea1n kh\u00f4ng ch\u1ec9 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, m\u00e0 n\u00f3 s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng r\u1ea5t t\u1ed1t cho b\u1ea1n ph\u00e1t tri\u1ec3n v\u1ec1 c\u00f4ng vi\u1ec7c sau n\u00e0y.\u00a0<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Xem th\u00eam: <a title=\"Content Marketing l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i Content Marketing th\u01b0\u1eddng g\u1eb7p\" href=\"https:\/\/migoda.vn\/content-marketing-la-gi-cac-loai-content-marketing-thuong-gap\" target=\"_blank\" rel=\"bookmark noopener\">Content Marketing l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i Content Marketing th\u01b0\u1eddng g\u1eb7p<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3370 size-full aligncenter\" title=\"H\u1ecdc digital marketing online c\u00f3 l\u00e0m content \u0111\u01b0\u1ee3c kh\u00f4ng?\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/hoc-digital-marketing-online-co-lam-content-duoc-khong.jpg\" alt=\"Th\u00f4ng tin li\u00ean quan \u0111\u1ebfn Content Marketing\" width=\"600\" height=\"450\" \/>H\u1ecdc digital marketing online c\u00f3 l\u00e0m content \u0111\u01b0\u1ee3c kh\u00f4ng?<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Content Marketing Agency<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u1eefng n\u0103m qua Agency \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb l\u00e0m c\u00f3 chuy\u00ean m\u00f4n cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5, gi\u1ea3i ph\u00e1p trong trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh v\u00e0 marketing. Content marketing nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i \u0111\u00e1p \u1edf tr\u00ean l\u00e0 <b>qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng n\u1ed9i dung<\/b> c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh marketing, d\u00f9 \u0111\u00e3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m v\u1eabn hi\u1ec3u sai kh\u00e1i ni\u1ec7m n\u00e0y, v\u00e0 coi \u0111\u00f3 l\u00e0 t\u00ean c\u1ee7a m\u1ed9t c\u00f4ng vi\u1ec7c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><b>Content marketing agency<\/b> c\u00f3 th\u1ec3 t\u1ea1m hi\u1ec3u l\u00e0 ch\u1ec9 c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u00ean v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung cho doanh nghi\u1ec7p. C\u00f2n hi\u1ec3u theo c\u00e1ch ph\u1ed5 bi\u1ebfn tuy\u1ec3n d\u1ee5ng hi\u1ec7n nay th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m trong content trong Agency.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-3367 size-full aligncenter\" title=\"Content marketing Agency\" src=\"https:\/\/skillking.fpt.edu.vn\/wp-content\/uploads\/2021\/04\/content-marketing-agency.jpg\" alt=\"Th\u00f4ng tin li\u00ean quan \u0111\u1ebfn Content Marketing\" width=\"600\" height=\"374\" \/>Content marketing Agency<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Tr\u00ean \u0111\u00e2y l\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing m\u00e0 FPT Skillking \u0111\u00e3 t\u1ed5ng h\u1ee3p v\u00e0 chia s\u1ebb l\u1ea1i. Mong r\u1eb1ng qua b\u00e0i vi\u1ebft n\u00e0y, c\u00e1c b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn \u0111\u1ee9ng \u0111\u1eafn v\u00e0 hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing. N\u1ebfu c\u00f3 v\u01b0\u1edbng m\u1eafc, hay c\u00f3 c\u00e2u h\u1ecfi g\u00ec kh\u00e1c v\u1ec1 content marketing, marketing, digital marketing, c\u00e1c b\u1ea1n li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i qua website: <strong>https:\/\/migoda.vn\/<\/strong>\u00a0 \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ngu\u1ed3n: FPT Skillking<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Xem th\u00eam:\u00a0<a href=\"https:\/\/giaidieu.com\/blog\/10-buoc-de-kinh-doanh-online-thanh-cong-cho-nguoi-moi-bat-dau\" target=\"_blank\" rel=\"nofollow noopener\">10 b\u01b0\u1edbc \u0111\u1ec3 kinh doanh online th\u00e0nh c\u00f4ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/span><\/p>\n<\/div>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff; text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Source: <a title=\"https:\/\/migoda.vn\" href=\"https:\/\/migoda.vn\/\" target=\"_blank\" rel=\"bookmark noopener\">https:\/\/migoda.vn<\/a> <\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Category: <a title=\"CONTENT MARKETING\" href=\"https:\/\/migoda.vn\/category\/thong-tin-huu-ich\/content-marketing\" target=\"_blank\" rel=\"bookmark noopener\">CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c content Marketing c\u00f3 l\u1ebd \u0111\u00e3 kh\u00f4ng c\u00f3 g\u00ec xa l\u1ea1 v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c b\u1ea1n \u0111ang h\u1ecdc v\u00e0 \u0111ang l\u00e0m trong ng\u00e0nh truy\u1ec1n th\u00f4ng qu\u1ea3ng&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[33],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2141"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5095"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}