{"id":2143,"date":"2022-03-28T11:48:33","date_gmt":"2022-03-28T11:48:33","guid":{"rendered":"https:\/\/migoda.vn\/quy-trinh-chien-luoc-content-marketing-1648468107"},"modified":"2023-04-22T13:53:35","modified_gmt":"2023-04-22T13:53:35","slug":"quy-trinh-chien-luoc-content-marketing-1648468107","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/quy-trinh-chien-luoc-content-marketing-1648468107\/","title":{"rendered":"X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Content Marketing: H\u01b0\u1edbng D\u1eabn T\u1eebng B\u01b0\u1edbc"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ed9i dung xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i v\u00e0 \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng h\u1ec1 thi\u1ebfu trong t\u1ed5ng th\u1ec3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed marketing .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ed7i ng\u00e0y, b\u1ea1n c\u00f3 \u0111ang vi\u1ebft blog, t\u1ea1o podcast, \u0111\u0103ng b\u00e0i tr\u00ean social truy\u1ec1n th\u00f4ng hay phong c\u00e1ch thi\u1ebft k\u1ebf infographic \u0111\u1ec3 san s\u1ebb th\u00f4ng tin \u0111\u1ebfn ng\u01b0\u1eddi theo d\u00f5i ?<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u00e2ng, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec b\u1ea1n n\u1ed7 l\u1ef1c l\u00e0m content marketing .Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, n\u1ebfu kh\u00f4ng c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau, chu\u1ed7i n\u1ed9i dung m\u00e0 b\u1ea1n t\u1ea1o c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng.<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n \u0111ang \u0111\u1ecdc: <a title=\"X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Content Marketing: H\u01b0\u1edbng D\u1eabn T\u1eebng B\u01b0\u1edbc\" href=\"https:\/\/migoda.vn\/quy-trinh-chien-luoc-content-marketing-1648468107\" target=\"_blank\" rel=\"bookmark noopener\">X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Content Marketing: H\u01b0\u1edbng D\u1eabn T\u1eebng B\u01b0\u1edbc<\/a><\/span><\/p>\n<\/div>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u00e2y l\u00e0 nguy\u00ean do t\u1ea1i sao b\u1ea1n c\u1ea7n ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing tr\u01b0\u1edbc khi l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ti\u1ebfn h\u00e0nh n\u1ed9i dung c\u1ee7a m\u00ecnh .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 vi\u1ebft m\u1ed9t h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ec3 b\u1ea1n v\u1eadn d\u1ee5ng ngay cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1eaft \u0111\u1ea7u n\u00e0o !<\/span><\/p>\n<h2 id=\"section-1-hieu-ve-chien-luoc-content-marketing\" class=\"gb-headline gb-headline-acbaac19 gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">1. Hi\u1ec3u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing<\/span><\/h2>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c content marketing s\u1eeda ch\u1eefa thay th\u1ebf cho nhau, trong \u0111\u00f3 g\u1ed3m c\u00f3 c\u1ea3 Brian Dean ( chuy\u00ean vi\u00ean SEO s\u1ed1 1 qu\u1ed1c t\u1ebf ) .<\/span><\/p>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u1ecd <strong>\u0111\u00e3 kh\u00f4ng sai<\/strong> b\u1edfi h\u1ecd ch\u1ec9 \u0111\u1ec1 c\u1eadp chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung trong ng\u1eef c\u1ea3nh c\u1ee7a marketing.<\/span><\/p>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Tuy nhi\u00ean, ch\u00fang l\u00e0 hai kh\u00e1i ni\u1ec7m kh\u00e1c nhau b\u1edfi b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung m\u00e0 kh\u00f4ng g\u1ed3m c\u00f3 n\u1ed9i dung marketing .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u00ed d\u1ee5 : B\u1ea1n c\u00f3 ngh\u0129 r\u1eb1ng n\u1ed9i dung gi\u1ea3ng d\u1ea1y n\u1ed9i b\u1ed9 hay cung \u1ee9ng cho \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c l\u00e0 n\u1ed9i dung marketing ( h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi mua ) ?<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u00ean c\u1ea1nh \u0111\u00f3, tr\u1ecdng t\u00e2m c\u1ee7a content marketing l\u00e0 website t\u00ean th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c content marketing ( ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ) c\u00f2n l\u00e0 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 h\u1eb9p h\u01a1n chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung r\u1ea5t nhi\u1ec1u .<\/span><\/p>\n<h3 id=\"section-1-1-chien-luoc-noi-dung-la-gi\" class=\"gb-headline gb-headline-66e93cfc gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">1.1 Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung l\u00e0 g\u00ec?<\/span><\/h3>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kristina Halvorson \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a v\u1ec1 n\u00f3 v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u website uy t\u00edn trong ng\u00e0nh c\u00f4ng nh\u1eadn :<\/span><\/p>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Content strategy guides the creation, delivery, and governance of useful, usable content .\u2014\u00a0Ngu\u1ed3n:\u00a0Brain Traffic.<\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u1ea1m d\u1ecbch : Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung h\u01b0\u1edbng d\u1eabn vi\u1ec7c t\u1ea1o, ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n tr\u1ecb n\u1ed9i dung h\u1eefu d\u1ee5ng, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-19676\" src=\"https:\/\/cdn.bettergrowth.org\/wp-content\/uploads\/2020\/11\/The-Content-Strategy-Quad.png\" alt=\"The Content Strategy Quad\" width=\"1200\" height=\"1200\" \/>C\u00e1c th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung. Ngu\u1ed3n: Brain Traffic.M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung g\u1ed3m c\u00f3 2 th\u00e0nh ph\u1ea7n ch\u00ednh l\u00e0 :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Thi\u1ebft k\u1ebf n\u1ed9i dung (content design): L\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1n gi\u1ea3 n\u1ed9i dung h\u1ecd c\u1ea7n, v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n v\u00e0 theo c\u00e1ch h\u1ecd mong \u0111\u1ee3i.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Hai ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 tr\u1ecdng t\u00e2m giao nhau trong phong c\u00e1ch thi\u1ebft k\u1ebf n\u1ed9i dung l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9nh s\u1eeda v\u00e0 bi\u00ean t\u1eadp v\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf th\u01b0\u1edfng th\u1ee9c .<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng (systems design): L\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh ki\u1ebfn \u200b\u200btr\u00fac, m\u00f4-\u0111un, giao di\u1ec7n v\u00e0 d\u1eef li\u1ec7u cho m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee5 th\u1ec3.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Hai ngh\u00e0nh tr\u1ecdng t\u00e2m giao nhau trong phong c\u00e1ch thi\u1ebft k\u1ebf m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng l\u00e0 c\u1ea5u tr\u00fac n\u1ed9i dung v\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf quy tr\u00ecnh .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1eb1ng nh\u1eefng th\u1eafc m\u1eafc ( g\u1ed3m c\u00f3 nh\u01b0ng kh\u00f4ng h\u1ea1n ch\u1ebf ), Brain Traffic gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c bi\u00ean t\u1eadp<\/strong> (editorial strategy): Nhi\u1ec7m v\u1ee5 bi\u00ean t\u1eadp c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai? Quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Gi\u1ecdng n\u00f3i v\u00e0 gi\u1ecdng \u0111i\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? B\u1ea1n c\u1ea7n tu\u00e2n th\u1ee7 nh\u1eefng ti\u00eau chu\u1ea9n n\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u00f4n ng\u1eef?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m<\/strong> (experience design): Ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n c\u00f3 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch g\u00ec? H\u1ec7 sinh th\u00e1i n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? H\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? N\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng \u0111\u1ecbnh d\u1ea1ng n\u00e0o?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Thi\u1ebft k\u1ebf n\u1ed9i dung hi\u1ec7u su\u1ea5t cao y\u00ean c\u1ea7u b\u1ea1n ph\u1ea3i ghi nh\u1eadn ( hi\u1ec3u ) ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a m\u00ecnh .<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>C\u1ea5u tr\u00fac<\/strong> \/ K\u1ef9 thu\u1eadt n\u1ed9i dung (structure \/ content engineering): B\u1ea1n s\u1ebd t\u1ed5 ch\u1ee9c n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 duy\u1ec7t v\u00e0 t\u00ecm? B\u1ea1n s\u1ebd ph\u00e2n lo\u1ea1i n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3? C\u00e1c y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1 nh\u00e2n h\u00f3a, ph\u00e2n ph\u1ed1i \u0111\u1ed9ng l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Thi\u1ebft k\u1ebf quy tr\u00ecnh<\/strong> (process design): B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0o \u0111\u1ec3 t\u1ea1o, ph\u00e2n ph\u1ed1i v\u00e0 duy tr\u00ec n\u1ed9i dung? Ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1ec1 n\u1ed9i dung? B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng ti\u00eau chu\u1ea9n v\u00e0 ch\u1ec9 s\u1ed1 n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u su\u1ea5t n\u1ed9i dung c\u1ee7a m\u00ecnh?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u1ec7 th\u1ed1ng n\u1ed9i dung ph\u00e2n ph\u1ed1i n\u1ec1n t\u1ea3ng cho vi\u1ec7c phong c\u00e1ch thi\u1ebft k\u1ebf n\u1ed9i dung th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc. V\u00ec v\u1eady, n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t n\u1eb1m \u1edf n\u1eeda d\u01b0\u1edbi .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u01b0\u1eddng v\u01b0\u1ee3t ra ngo\u00e0i khoanh v\u00f9ng ph\u1ea1m vi c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content marketing. B\u1edfi v\u00ec n\u00f3 gi\u00fap b\u1ea1n qu\u1ea3n tr\u1ecb to\u00e0n b\u1ed9 n\u1ed9i dung m\u00e0 b\u1ea1n c\u00f3 .<\/span><\/p>\n<h3 id=\"section-1-2-chien-luoc-content-marketing-la-gi\" class=\"gb-headline gb-headline-bdea9c2a gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">1.2 Chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 g\u00ec?<\/span><\/h3>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Khi n\u00f3i \u0111\u1ebfn marketing, n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc hay th\u1ea5t b\u1ea1i ch\u1ec9 l\u00e0 do may r\u1ee7i v\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 m\u1ecdi n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean kh\u00f4ng c\u00f3 \u00fd ngh\u0129a .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00e1c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, chi\u1ebfn l\u01b0\u1ee3c content marketing ch\u1ec9 t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o ngh\u00e0nh h\u1eb9p c\u1ee7a n\u1ed9i dung marketing .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u1eady r\u1ed1t cu\u1ed9c, n\u00f3 l\u00e0 g\u00ec ?<\/span><\/p>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">At its core, your content marketing strategy is your \u201c why \u201d. Why you are creating content, who you are helping, and how you will help them in a way no one else can .\u2014\u00a0Ngu\u1ed3n:\u00a0Content Marketing Institute.<\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u1ea1m d\u1ecbch : V\u1ec1 c\u1ed1t l\u00f5i, chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 \u201c nguy\u00ean do t\u1ea1i sao \u201d. T\u1ea1i sao b\u1ea1n l\u1ea1i t\u1ea1o ra n\u1ed9i dung, b\u1ea1n \u0111ang mu\u1ed1n gi\u00fap ai v\u00e0 c\u00e1ch b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 khi kh\u00f4ng ai kh\u00e1c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00f3 th\u1ec3 n\u00f3i, chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 giao thoa gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 content marketing .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Moz cho b\u1ea1n th\u1ea5y \u0111i\u1ec1u n\u00e0y tr\u1ea3i qua \u0111\u1ed3 h\u1ecda th\u00f4ng tin c\u1ee7a h\u1ecd :<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea7m nh\u00ecn, ti\u1ec1m n\u0103ng, \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi theo d\u00f5i, gi\u1ecdng n\u00f3i v\u00e0 phong th\u00e1i, s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o, qu\u1ea3n tr\u1ecb b\u00ean ngo\u00e0i .<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>T\u1ea7m nh\u00ecn:<\/strong> T\u1ea7m nh\u00ecn n\u1ed9i dung l\u00e0 l\u00fd do t\u1ea1i sao, t\u1ea1i sao b\u1ea1n t\u1ea1o n\u1ed9i dung? N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00f3 l\u00e0 v\u1ec1 m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>M\u1ee5c ti\u00eau:<\/strong> M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng kh\u00e1n gi\u1ea3 v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u00f3 l\u1ee3i.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Nghi\u00ean c\u1ee9u kh\u00e1n gi\u1ea3:<\/strong> B\u1ea1n \u0111ang t\u1ea1o n\u1ed9i dung cho ai v\u00e0 h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c l\u1ee3i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Gi\u1ecdng n\u00f3i v\u00e0 phong c\u00e1ch:<\/strong> Gi\u1ecdng n\u00f3i ph\u1ea3n \u00e1nh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 khi\u1ebfn b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i. L\u00e0m cho gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t v\u00e0 \u0111\u00e1ng nh\u1edb.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Qu\u1ea3n tr\u1ecb b\u00ean ngo\u00e0i:<\/strong> Qu\u1ea3n tr\u1ecb n\u1ed9i dung nh\u1eb1m m\u1ee5c \u0111\u00edch thi\u1ebft l\u1eadp tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh, ki\u1ec3m tra c\u00e1c cam k\u1ebft v\u1ec1 n\u1ed9i dung, qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 thi\u1ebft l\u1eadp quy\u1ec1n. \u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c content marketing, n\u00f3 ch\u1ec9 qu\u1ea3n tr\u1ecb b\u00ean ngo\u00e0i (ngh\u0129a l\u00e0 n\u00f3 ki\u1ec3m so\u00e1t c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o nh\u1eb1m m\u1ee5c \u0111\u00edch marketing, h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n \u0111\u01b0a v\u00e0o k\u1ebf ho\u1ea1ch n\u1ed9i dung c\u1ee7a m\u00ecnh, sau \u0111\u00f3 l\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c content marketing tr\u01b0\u1edbc khi l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">D\u1ef1a tr\u00ean ng\u1eef c\u1ea3nh content marketing v\u00e0 m\u1ee5c ti\u00eau c\u00e1 th\u1ec3, trong nh\u1eefng ph\u1ea7n ti\u1ebfp theo, khi t\u00f4i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u201c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u201d, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng t\u00f4i \u0111ang n\u00f3i v\u1ec1 \u201c chi\u1ebfn l\u01b0\u1ee3c content marketing \u201d .<\/span><\/p>\n<h2 id=\"section-2-tai-sao-ban-can-mot-chien-luoc-content-marketing\" class=\"gb-headline gb-headline-176905d5 gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">2. T\u1ea1i sao b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing?<\/span><\/h2>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u1ea1i N\u01b0\u1edbc Ta, t\u00f4i ngh\u0129 r\u1eb1ng vi\u1ec7c ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 th\u1ee9 m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng ch\u0103m s\u00f3c .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">D\u1eef li\u1ec7u t\u1eeb Google Trends trong 5 n\u0103m qua cho b\u1ea1n th\u1ea5y \u0111i\u1ec1u n\u00e0y :<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-19963 aligncenter\" src=\"https:\/\/cdn.bettergrowth.org\/wp-content\/uploads\/2020\/11\/Muc-do-quan-tam-ve-chien-luoc-content-marketing-v2.png\" alt=\"M\u1ee9c \u0111\u1ed9 quan t\u00e2m v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing\" width=\"1432\" height=\"700\" \/>S\u1ef1 quan t\u00e2m theo th\u1eddi gian v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing (xanh d\u01b0\u01a1ng), content marketing strategy (\u0111\u1ecf), chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung (v\u00e0ng) v\u00e0 content marketing (xanh l\u00e1). Ngu\u1ed3n: Google Trends, 17\/11\/2020.V\u00e0o m\u1ed9t s\u1ed1 \u00edt th\u1eddi gian s\u1ef1 ch\u0103m s\u00f3c v\u1ec1 \u201c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u201d \u0111\u01b0\u1ee3c \u0111\u1ea9y l\u00ean cao tr\u00e0o nh\u01b0ng kh\u00e1c v\u1edbi \u201c content marketing \u201d, c\u00f3 v\u1ebb nh\u01b0 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 ch\u0103m s\u00f3c theo l\u0169y ti\u1ebfn .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ec3 b\u00e1m s\u00e1t t\u00e0i li\u1ec7u h\u01a1n, t\u00f4i \u0111\u00e3 ki\u1ec3m tra Google Keyword Planner :<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-19967 aligncenter\" src=\"https:\/\/cdn.bettergrowth.org\/wp-content\/uploads\/2020\/11\/So-luot-tim-kiem-hang-thang-ve-chien-luoc-content-marketing.png\" alt=\"S\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing\" width=\"577\" height=\"328\" \/>Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, m\u1ecdi n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1ebd tr\u1edf n\u00ean kh\u00f4ng c\u00f3 \u00fd ngh\u0129a. V\u00ec v\u1eady :<\/span><\/p>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">While your company should have a content strategy \u2013 a strategic plan for all its content usage across the enterprise, it also should have a dedicated content marketing strategy \u2013 a unified, strategic road map focused exclusively on how your business will use content to attract, acquire, and engage its prospects and customers .\u2014 Ngu\u1ed3n: Content Marketing Institute.<\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u1ea1m d\u1ecbch : M\u1eb7c d\u00f9 c\u00f4ng ty c\u1ee7a b\u1ea1n n\u00ean c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u2013 m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c cho t\u1ed5ng th\u1ec3 vi\u1ec7c s\u1eed d\u1ee5ng n\u1ed9i dung c\u1ee7a m\u00ecnh trong h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p, nh\u01b0ng c\u00f4ng ty c\u0169ng n\u00ean c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung chuy\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u2013 m\u1ed9t l\u1ed9 tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c, th\u1ed1ng nh\u1ea5t t\u1eadp trung chuy\u00ean s\u00e2u tr\u1ecdn v\u1eb9n v\u00e0o c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 l\u00f4i cu\u1ed1n, c\u00f3 \u0111\u01b0\u1ee3c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 ng\u01b0\u1eddi mua c\u1ee7a m\u00ecnh .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u0103m 2019, 61 % content marketers ( \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t ) n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft th\u00e0nh v\u0103n b\u1ea3n, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c content marketing lu\u00f4n nh\u00ecn nh\u1eadn n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1eb7c d\u00f9, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n l\u00e0m ph\u1ee9c t\u1ea1p chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh nh\u01b0ng b\u1ea1n c\u1ea7n c\u00f3 n\u00f3 \u0111\u1ec3 b\u1ea3o v\u1ec7 cho s\u1ef1 hi\u1ec7u su\u1ea5t cao khi g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o content marketing .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">5 nguy\u00ean do t\u1ea1i sao b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>T\u0103ng hi\u1ec7u su\u1ea5t t\u1ea1o n\u1ed9i dung:<\/strong> Khi b\u1ea1n bi\u1ebft m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng ngh\u0129 ra \u00fd t\u01b0\u1edfng, ch\u1ee7 \u0111\u1ec1 v\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng.<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>C\u1ea3i thi\u1ec7n t\u00ednh nh\u1ea5t qu\u00e1n:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung gi\u00fap c\u1ea3i thi\u1ec7n t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a b\u1ea1n trong vi\u1ec7c t\u1ea1o n\u1ed9i dung v\u00e0 ph\u00e2n ph\u1ed1i.<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ho\u1eb7c \u201cn\u1ed7i \u0111au\u201d c\u1ee7a h\u1ecd.<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>C\u1ea3i thi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung cho b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 ch\u1ecdn phong c\u00e1ch, gi\u1ecdng \u0111i\u1ec7u v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed5ng th\u1ec3 \u0111\u1ec3 thi\u1ebft l\u1eadp b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c:<\/strong> Content marketing c\u00f3 th\u1ec3 t\u1ed1n nhi\u1ec1u th\u1eddi gian n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p th\u1eed v\u00e0 sai. Chi\u1ebfn l\u01b0\u1ee3c cho b\u1ea1n bi\u1ebft r\u00f5 nh\u1eefng g\u00ec c\u1ea7n l\u00e0m \u0111\u1ec3 gi\u1ea3m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00f4 ngh\u0129a.<\/span><\/li>\n<\/ul>\n<h2 id=\"section-3-7-buoc-xay-dung-chien-luoc-content-marketing\" class=\"gb-headline gb-headline-be65c17f gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">3. 7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing<\/span><\/h2>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Tr\u00ean trong th\u1ef1c ti\u1ec5n, b\u1ea1n s\u1ebd kh\u00f4ng t\u00ecm th\u1ea5y b\u1ea5t k\u1ec3 khu\u00f4n m\u1eabu n\u00e0o v\u1ec1 thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ec3 v\u1eadn d\u1ee5ng cho to\u00e0n b\u1ed9 nh\u1eefng doanh nghi\u1ec7p .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ed7i m\u1ed9t khu\u00f4n m\u1eabu s\u1ebd l\u00e0 duy nh\u1ea5t cho doanh nghi\u1ec7p t\u1ea1o ra n\u00f3 .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Tuy nhi\u00ean, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng 7 b\u01b0\u1edbc sau \u0111\u00e2y b\u1edfi ch\u00fang l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c :<\/span><\/p>\n<h3 id=\"section-buoc-1-xac-dinh-muc-tieu-cua-ban\" class=\"gb-headline gb-headline-a9336692 gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/span><\/h3>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung m\u1edf m\u00e0n v\u1edbi vi\u1ec7c x\u00e1c l\u1eadp nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh s\u1ebd th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc hay th\u1ea5t b\u1ea1i ?<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ed9t doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o l\u1ec7ch gi\u00e1 v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch \u0111\u1ec3 t\u0103ng doanh thu. H\u00e3y kh\u1edfi \u0111\u1ea7u t\u00e2m l\u00fd v\u1ec1 c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong \u0111\u00f3 .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u00f4ng th\u01b0\u1eddng v\u1edbi ti\u1ebfp th\u1ecb n\u1ed9i dung, ti\u1ec1m n\u0103ng \u1edf \u0111\u1ea7u cu\u1ed1i \u0111\u00f3 l\u00e0 \u0110K email ho\u1eb7c \u0110K d\u00f9ng th\u1eed kh\u00f4ng t\u00ednh ti\u1ec1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u00ean c\u1ea1nh \u0111\u00f3, 1 s\u1ed1 \u00edt ti\u1ec1m n\u0103ng kh\u00e1c m\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u1eed l\u00fd g\u1ed3m c\u00f3 :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00e1c ti\u1ec1m n\u0103ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebfn h\u00f3a theo th\u1eddi h\u1ea1n, d\u1ef1a tr\u00ean ti\u1ebfn tr\u00ecnh t\u0103ng tr\u01b0\u1edfng ho\u1eb7c nhu y\u1ebfu c\u1ee7a doanh nghi\u1ec7p .<\/span><\/p>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u00ec v\u1eady, b\u1ea1n c\u1ea7n xem l\u1ea1i c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung marketing m\u1ed7i khi l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 gi\u1eef cho n\u00f3 lu\u00f4n ph\u00f9 h\u1ee3p.<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Xem th\u00eam: <a title=\"Content marketing l\u00e0 g\u00ec? 45 xu h\u01b0\u1edbng content marketing 2022\" href=\"https:\/\/migoda.vn\/content-marketing-bao-gom-nhung-gi-1648269353\" target=\"_blank\" rel=\"bookmark noopener\">Content marketing l\u00e0 g\u00ec? 45 xu h\u01b0\u1edbng content marketing 2022<\/a><\/span><\/p>\n<\/div>\n<h3 id=\"section-buoc-2-chi-so-ban-se-dung-de-do-luong-hieu-qua\" class=\"gb-headline gb-headline-3c3c48ed gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u01b0\u1edbc 2: Ch\u1ec9 s\u1ed1 b\u1ea1n s\u1ebd d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/span><\/h3>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng l\u00e0 l\u00e0m cho ch\u00fang \u0111\u01a1n c\u1eed v\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t \u0111\u01b0\u1ee3c .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp nh\u1eefng ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh ( KPI ) cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung, d\u1ef1a tr\u00ean ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u00ed d\u1ee5 :<\/span><\/p>\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ee5c ti\u00eau<\/span><\/th>\n<th><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng \u1ee9ng<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, l\u01b0\u1ee3t xem, l\u01b0\u1ee3t chia s\u1ebb<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">L\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng, gi\u1ea3m cu\u1ed9c g\u1ecdi ho\u1eb7c tin nh\u1eafn h\u1ed7 tr\u1ee3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u0103ng k\u00fd email<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email m\u1edbi<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u01b0u l\u01b0\u1ee3ng sang d\u00f9ng th\u1eed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u0103ng k\u00fd b\u1ea3n tin, gi\u1edbi thi\u1ec7u truy\u1ec1n mi\u1ec7ng<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">L\u01b0u \u00fd : Khi x\u00e1c l\u1eadp ti\u1ec1m n\u0103ng v\u00e0 thi\u1ebft l\u1eadp KPI, b\u1ea1n c\u1ea7n b\u1ea3o v\u1ec7 t\u00ednh thi\u1ebft th\u1ef1c b\u1eb1ng c\u00e1ch v\u1eadn d\u1ee5ng nguy\u00ean t\u1eafc SMART :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Specific (C\u1ee5 th\u1ec3)<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Measurable (\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c)<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Attainable (C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c)<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Relevant (Th\u1ef1c t\u1ebf)<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Time-bound (C\u00f3 th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u00ed d\u1ee5 :<\/span><\/p>\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ee5c ti\u00eau<\/span><\/th>\n<th><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ch\u1ec9 s\u1ed1<\/span><\/th>\n<th><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Chi ti\u1ebft<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng 30% m\u1ed7i th\u00e1ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u0103ng k\u00fd email<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email m\u1edbi<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u00eam 300 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1ed7i th\u00e1ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u2026<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u2026<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u2026<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"section-buoc-3-xac-dinh-doi-tuong-muc-tieu-cua-ban\" class=\"gb-headline gb-headline-4d5a8882 gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/span><\/h3>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Bi\u1ebft ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng kh\u00f4ng thu\u1eadn ti\u1ec7n nh\u01b0 b\u1ea1n ngh\u0129, b\u1ea1n s\u1ebd c\u1ea7n trao \u0111\u1ed5i v\u1edbi \u0111\u1ed3ng nghi\u1ec7p, \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t v\u00e0 t\u00edch l\u0169y t\u1eebng ch\u00fat th\u00f4ng tin c\u1ee5 th\u1ec3 \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a m\u00ecnh .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n n\u00ean x\u00e1c l\u1eadp nh\u1eefng \u0111\u1eb7c th\u00f9 n\u00e0o v\u1ec1 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a m\u00ecnh ?<\/span><\/p>\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u00f4ng tin<\/span><\/th>\n<th><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1eb7c \u0111i\u1ec3m<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B2B, B2C (ai th\u1ef1c hi\u1ec7n mua h\u00e0ng, ai c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3ng b\u00e1 n\u1ed9i dung)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u00e2n kh\u1ea9u h\u1ecdc<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Tu\u1ed5i, gi\u1edbi t\u00ednh, khu v\u1ef1c, c\u00f4ng vi\u1ec7c, thu nh\u1eadp, s\u1edf th\u00edch, h\u00e0nh vi,\u2026<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00f3 kh\u0103n \/ N\u1ed7i \u0111au<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1n gi\u1ea3 g\u1eb7p ph\u1ea3i m\u00e0 n\u1ed9i dung ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ecbnh d\u1ea1ng n\u1ed9i dung<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n mu\u1ed1n l\u1ea5y th\u00f4ng tin t\u1eeb \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung n\u00e0o? (Ch\u1eef, h\u00ecnh \u1ea3nh, audio hay video)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u01a1i t\u00ecm ki\u1ebfm th\u00f4ng tin<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin \u1edf \u0111\u00e2u?<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u1eddi \u0111i\u1ec3m<\/span><\/td>\n<td><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0o khung th\u1eddi gian n\u00e0o?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 blog v\u1edbi l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o t\u00e0i li\u1ec7u trong Google Analytics \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u00ed d\u1ee5 : T\u00f4i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebft khung th\u1eddi h\u1ea1n m\u00e0 ng\u01b0\u1eddi theo d\u00f5i truy v\u1ea5n website \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin, b\u00e0i \u0111\u0103ng blog \u0111\u01a1n c\u1eed m\u00e0 h\u1ecd gh\u00e9 th\u0103m, \u2026<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-20104 aligncenter\" src=\"https:\/\/cdn.bettergrowth.org\/wp-content\/uploads\/2020\/11\/Thoi-gian-khan-gia-ghe-tham-blog.png\" alt=\"Th\u1eddi gian kh\u00e1n gi\u1ea3 gh\u00e9 th\u0103m blog\" width=\"893\" height=\"710\" \/>Ho\u1eb7c kh\u1ea3o s\u00e1t \u0111\u1ec3 th\u0103m d\u00f2 v\u1ec1 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n :<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-20107 aligncenter\" src=\"https:\/\/cdn.bettergrowth.org\/wp-content\/uploads\/2020\/11\/Khao-sat-de-tham-do-ve-khan-gia.png\" alt=\"Kh\u1ea3o s\u00e1t \u0111\u1ec3 th\u0103m d\u00f2 v\u1ec1 kh\u00e1n gi\u1ea3\" width=\"622\" height=\"353\" \/>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Hotjar \u0111\u1ec3 t\u1ea1o kh\u1ea3o s\u00e1t tr\u00ean website.<\/span><\/p>\n<h3 id=\"section-buoc-4-kiem-tra-doi-thu-canh-tranh-cua-ban\" class=\"gb-headline gb-headline-31517a7d gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u01b0\u1edbc 4: Ki\u1ec3m tra \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n<\/span><\/h3>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">D\u00f9 b\u1ea1n \u0111ang \u1edf b\u1ea5t k\u1ef3 ngh\u00e0nh n\u00e0o, b\u1ea1n kh\u00f4ng khi n\u00e0o \u0111\u01a1n \u0111\u1ed9c. Lu\u00f4n c\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u xung quanh b\u1ea1n, d\u00f9 tr\u1ef1c ti\u1ebfp hay gi\u00e1n ti\u1ebfp .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Vi\u1ec7c xem x\u00e9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1eafc nh\u01b0 \u0111inh kh\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch sao ch\u00e9p ho\u1eb7c \u0111\u00e1nh c\u1eafp n\u1ed9i dung c\u1ee7a h\u1ecd .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u c\u1ee7a b\u1ea1n \u0111ang l\u00e0m v\u00e0 theo d\u00f5i h\u1ecd m\u1ed9t th\u1eddi h\u1ea1n, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec c\u00f3 v\u1ebb nh\u01b0 \u0111ang ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tr\u1ea1nh c\u1ee7a b\u1ea1n l\u00e0 ai ?<\/span><\/p>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>C\u00e1ch 1:<\/strong> Truy c\u1eadp v\u00e0o Google Search Console c\u1ee7a b\u1ea1n \u0111\u1ec3 xem c\u00e1c truy v\u1ea5n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c (v\u1ecb tr\u00ed, l\u01b0\u1ee3t nh\u1ea5p,\u2026).<\/span><\/p>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-20115\" src=\"https:\/\/cdn.bettergrowth.org\/wp-content\/uploads\/2020\/11\/Kiem-tra-Google-Seach-Console-de-tim-cac-tu-khoa-nhan-duoc-nhieu-luot-nhap.png\" alt=\"Ki\u1ec3m tra Google Seach Console \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p\" width=\"1920\" height=\"1080\" \/><\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Sau \u0111\u00f3, b\u1ea1n ki\u1ec3m tra tr\u00ean Google T\u00ecm ki\u1ebfm v\u1edbi m\u1ed7i truy v\u1ea5n \u0111\u1ec3 bi\u1ebft ai l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 xem nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 l\u00e0m .<\/span><\/p>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>C\u00e1ch 2:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a nh\u01b0 KWFinder \u0111\u1ec3 ki\u1ec3m tra nh\u1eefng ai \u0111ang c\u1ea1nh tranh v\u1edbi b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-20120\" src=\"https:\/\/cdn.bettergrowth.org\/wp-content\/uploads\/2020\/11\/Kiem-tra-doi-thu-canh-tranh-bang-KWFinder.png\" alt=\"Ki\u1ec3m tra \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng KWFinder\" width=\"1200\" height=\"672\" \/><\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n c\u0169ng s\u1ebd bi\u1ebft \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang c\u00f3 nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm :<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-20125 aligncenter\" src=\"https:\/\/cdn.bettergrowth.org\/wp-content\/uploads\/2020\/11\/Doi-thu-cua-ban-dang-co-nhung-tu-khoa-nao-duoc-xep-hang-cao-v2.png\" alt=\"\u0110\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang c\u00f3 nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao\" width=\"960\" height=\"796\" \/>\u0110\u1ec3 \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u th\u00eam v\u1ec1 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u, b\u1ea1n c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 n\u00e2ng cao h\u01a1n nh\u01b0 Ahrefs .<\/span><\/p>\n<h3 id=\"section-buoc-5-chien-thuat-ban-se-ap-dung\" class=\"gb-headline gb-headline-eb89f1c1 gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u01b0\u1edbc 5: Chi\u1ebfn thu\u1eadt b\u1ea1n s\u1ebd \u00e1p d\u1ee5ng<\/span><\/h3>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00e1c y\u1ebfu t\u1ed1 gi\u1ea3i ph\u00e1p b\u1ea1n c\u1ea7n \u0111\u01b0a v\u00e0o k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c g\u1ed3m c\u00f3 ( nh\u01b0ng kh\u00f4ng s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n ) :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 (\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau).<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1eafp x\u1ebfp c\u00e1c n\u1ed9i dung c\u00f3 li\u00ean quan theo m\u00f4 h\u00ecnh Topic Clusters (c\u1ee5m ch\u1ee7 \u0111\u1ec1).<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ki\u1ec3m tra n\u1ed9i dung c\u0169 v\u00e0 c\u1eadp nh\u1eadt.<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Quy\u1ebft \u0111\u1ecbnh c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung kh\u00e1c b\u1ea1n mu\u1ed1n s\u1ea3n xu\u1ea5t (d\u1ef1a tr\u00ean th\u00f4ng tin b\u1ea1n t\u00ecm hi\u1ec3u kh\u00e1n gi\u1ea3 \u1edf B\u01b0\u1edbc 3).<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u1edf m\u1ed7i n\u1ed9i dung (d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau, KPI c\u1ee7a b\u1ea1n \u1edf B\u01b0\u1edbc 1 v\u00e0 B\u01b0\u1edbc 2).<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ch\u1ecdn th\u1eddi \u0111i\u1ec3m v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung ph\u00f9 h\u1ee3p (d\u1ef1a tr\u00ean th\u00f4ng tin b\u1ea1n t\u00ecm hi\u1ec3u kh\u00e1n gi\u1ea3 \u1edf B\u01b0\u1edbc 3).<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u1ea7n su\u1ea5t xu\u1ea5t b\u1ea3n n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau.<\/span><\/li>\n<\/ul>\n<h3 id=\"section-buoc-6-xac-dinh-va-phan-bo-nguon-luc\" class=\"gb-headline gb-headline-086c1bb4 gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u01b0\u1edbc 6: X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c<\/span><\/h3>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Khi b\u1ea1n \u0111\u00e3 li\u1ec7t k\u00ea nh\u1eefng gi\u1ea3i ph\u00e1p s\u1ebd th\u1ef1c thi. B\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n c\u1ea7n ph\u00e2n chia nh\u1eefng ngu\u1ed3n l\u1ef1c ch\u00ednh, g\u1ed3m c\u00f3 ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n s\u1ef1 .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch \u01b0\u1edbc t\u00ednh ng\u00e2n s\u00e1ch cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. B\u1ea1n mu\u1ed1n nh\u00f3m n\u1ed9i b\u1ed9 ( in-house ) l\u00e0m nh\u1eefng g\u00ec ? Ph\u1ea7n n\u00e0o b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1ea7n thu\u00ea ngo\u00e0i ?<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110i\u1ec1u \u0111\u00f3 t\u01b0\u01a1ng quan \u0111\u1ebfn vi\u1ec7c v\u1ea5n \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>B\u1ea1n c\u1ea7n bao nhi\u00eau ng\u00e2n s\u00e1ch?<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00f4ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng c\u1ed1 \u0111\u1ecbnh v\u00e0 th\u1eaft ch\u1eb7t, t\u00f9y v\u00e0o tr\u01b0\u1eddng h\u1ee3p c\u1ee7a b\u1ea1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n s\u1ebd th\u1ed1ng k\u00ea gi\u00e1m s\u00e1t s\u1ed1 ti\u1ec1n g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 d\u1ef1a tr\u00ean ti\u1ec1m n\u0103ng v\u00e0 KPI m\u00e0 b\u1ea1n \u0111\u1eb7t ra, c\u00e2n \u0111\u1ed1i v\u1edbi s\u1ed1 l\u01b0\u1ee3ng n\u1ed9i dung c\u1ea7n t\u1ea1o v\u00e0 s\u1ed1 nh\u00e2n s\u1ef1 tham gia .<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 k\u1ebft qu\u1ea3?<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung duy nh\u1ea5t, b\u1ea1n s\u1ebd ch\u1ecbu ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m cho m\u1ecdi th\u1ee9 .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t nh\u00f3m nh\u1ecf, h\u00e3y c\u1ea5u tr\u00fac \u0111\u1ec3 m\u1ed7i ng\u01b0\u1eddi ch\u1ecbu ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m v\u1ec1 m\u1ed9t ph\u1ea7n vi\u1ec7c l\u00e0m v\u00e0 b\u1ea1n l\u00e0 ng\u01b0\u1eddi ch\u1ecbu ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m \u1edf \u0111\u1ea7u cu\u1ed1i .<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Ai l\u00e0 ng\u01b0\u1eddi tham gia s\u1ea3n xu\u1ea5t n\u1ed9i dung?<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu nh\u00f3m c\u1ee7a b\u1ea1n t\u1ef1 t\u1ea1o, b\u1ea1n s\u1ebd c\u1ea7n ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung, nh\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, ng\u01b0\u1eddi ch\u1ec9nh s\u1eeda video \u2026 trong nh\u00f3m c\u1ee7a m\u00ecnh .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu b\u1ea1n thu\u00ea b\u00ean ngo\u00e0i, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn nh\u1eefng agencies ( \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o ) ho\u1eb7c freelancers ( ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 t\u1ef1 do ) .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ngo\u00e0i ra, b\u1ea1n c\u0169ng s\u1ebd c\u1ea7n t\u1ea1o m\u1ed9t quy tr\u00ecnh gi\u1ea3i quy\u1ebft v\u00e0 x\u1eed l\u00fd vi\u1ec7c l\u00e0m \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi trong nh\u00f3m ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p uy\u1ec3n chuy\u1ec3n v\u1edbi nhau .<\/span><\/p>\n<h3 id=\"section-buoc-7-viet-xuong-ke-hoach-chien-luoc-cua-ban\" class=\"gb-headline gb-headline-76e90f84 gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u01b0\u1edbc 7: Vi\u1ebft xu\u1ed1ng k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n<\/span><\/h3>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u1ea5t c\u1ea3 nh\u1eefng b\u01b0\u1edbc tr\u00ean l\u00e0 quy tr\u00ecnh b\u1ea1n \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u v\u00e0 kh\u00e1m ph\u00e1 \u0111\u1ec3 l\u1eafp gh\u00e9p l\u1ea1i t\u1ea1o th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ec1n t\u1ea3ng cho vi\u1ec7c t\u1ea1o n\u1ed9i dung .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng vi\u1ebft ch\u00fang xu\u1ed1ng gi\u1ea5y ho\u1eb7c v\u00e0o \u1ee9ng d\u1ee5ng tr\u00ean m\u00e1y t\u00ednh ( nh\u01b0 Google Docs ) th\u00ec th\u1eadt kh\u00f3 \u0111\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c b\u1ea1n s\u1ebd th\u1ef1c s\u1ef1 l\u00e0m g\u00ec ti\u1ebfp theo .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Theo nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra c\u1ee7a Content Marketing Institute, nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb ghi l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd c\u00f3 nhi\u1ec1u n\u0103ng l\u1ef1c tri\u1ec3n khai xong nh\u1eefng ti\u1ec1m n\u0103ng content marketing v\u00e0 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc h\u01a1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u00f4i khi ch\u1ec9 m\u1ea5t m\u1ed9t ch\u00fat \u00edt th\u1eddi h\u1ea1n \u0111\u1ec3 vi\u1ebft ra 1-2 trang gi\u1ea5y nh\u01b0ng sau c\u00f9ng b\u1ea1n tri\u1ec3n khai xong ti\u1ec1m n\u0103ng. Khi nh\u00ecn l\u1ea1i, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u00f3 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng s\u00e1ng su\u1ed1t v\u00e0 tuy\u1ec7t v\u1eddi .<\/span><\/p>\n<h3 id=\"section-nhung-gi-khong-thuoc-ve-chien-luoc-content-marketing\" class=\"gb-headline gb-headline-047cc674 gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u1eefng g\u00ec kh\u00f4ng thu\u1ed9c v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing<\/span><\/h3>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n s\u1ebd v\u01b0\u1edbng m\u1eafc v\u1ec1 nh\u1eefng g\u00ec c\u00f2n thi\u1ebfu nh\u01b0 l\u1ecbch ch\u1ec9nh s\u1eeda v\u00e0 bi\u00ean t\u1eadp, ch\u1ee7 \u0111\u1ec1 nh\u1eefng b\u00e0i vi\u1ebft, t\u1eeb kh\u00f3a \u0111\u01a1n c\u1eed, quy t\u1eafc ch\u1ec9nh s\u1eeda v\u00e0 bi\u00ean t\u1eadp, \u2026<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c content marketing kh\u00f4ng g\u1ed3m c\u00f3 nh\u1eefng th\u1ee9 qu\u00e1 chi ti\u1ebft c\u1ee5 th\u1ec3 nh\u01b0 v\u1eady. \u0110\u00f3 c\u00f3 v\u1ebb nh\u01b0 l\u00e0 t\u00e1c d\u1ee5ng c\u1ee7a vi\u1ec7c thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 xem l\u1ea1i h\u00ecnh \u1ea3nh c\u1ee7a Moz m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong ph\u1ea7n 1.2, nh\u1eefng vi\u1ec7c l\u00e0m th\u1ef1c thi c\u1ee7a quy tr\u00ecnh t\u1ea1o v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung thu\u1ed9c v\u1ec1 content marketing, kh\u00f4ng ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p v\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c Content Marketing<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong class=\"schema-faq-question\">Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung l\u00e0 g\u00ec?<\/strong> Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung h\u01b0\u1edbng d\u1eabn vi\u1ec7c t\u1ea1o, ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n tr\u1ecb n\u1ed9i dung h\u1eefu d\u1ee5ng, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u01b0\u1eddng v\u01b0\u1ee3t ra ngo\u00e0i khoanh v\u00f9ng ph\u1ea1m vi c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content marketing. B\u1edfi v\u00ec n\u00f3 gi\u00fap b\u1ea1n qu\u1ea3n tr\u1ecb to\u00e0n b\u1ed9 n\u1ed9i dung m\u00e0 b\u1ea1n c\u00f3. <strong class=\"schema-faq-question\">Chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 g\u00ec?<\/strong> V\u1ec1 c\u1ed1t l\u00f5i, chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 \u201c nguy\u00ean do t\u1ea1i sao \u201d. T\u1ea1i sao b\u1ea1n l\u1ea1i t\u1ea1o ra n\u1ed9i dung, b\u1ea1n \u0111ang mu\u1ed1n gi\u00fap ai v\u00e0 c\u00e1ch b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 khi kh\u00f4ng ai kh\u00e1c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3. Chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea7m nh\u00ecn, ti\u1ec1m n\u0103ng, \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi theo d\u00f5i, gi\u1ecdng n\u00f3i v\u00e0 phong th\u00e1i, \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, qu\u1ea3n tr\u1ecb b\u00ean ngo\u00e0i. <strong class=\"schema-faq-question\">T\u1ea1i sao t\u00f4i c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing?<\/strong> M\u1eb7c d\u00f9 c\u00f4ng ty c\u1ee7a b\u1ea1n n\u00ean c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u2013 m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c cho t\u1ed5ng th\u1ec3 vi\u1ec7c s\u1eed d\u1ee5ng n\u1ed9i dung c\u1ee7a m\u00ecnh trong h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p, nh\u01b0ng c\u00f4ng ty c\u0169ng n\u00ean c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung chuy\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u2013 m\u1ed9t l\u1ed9 tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c, th\u1ed1ng nh\u1ea5t t\u1eadp trung chuy\u00ean s\u00e2u tr\u1ecdn v\u1eb9n v\u00e0o c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 l\u00f4i cu\u1ed1n, c\u00f3 \u0111\u01b0\u1ee3c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 ng\u01b0\u1eddi mua c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2 id=\"section-ket-luan\" class=\"gb-headline gb-headline-4ec0c95b gb-headline-text ftwp-heading\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">K\u1ebft lu\u1eadn<\/span><\/h2>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u00f4i \u0111\u00e3 v\u1eeba san s\u1ebb nh\u1eefng th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u1ec3 b\u1ea1n kh\u1edfi \u0111\u1ea7u v\u1edbi n\u00f3 .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng cho doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4, ch\u1ec9 c\u1ea7n b\u1ea1n mong \u01b0\u1edbc t\u1ea1o ra th\u01b0\u1edfng th\u1ee9c t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a m\u00ecnh .<\/span><\/p>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a content marketing, c\u00e1c doanh nghi\u1ec7p d\u1ea7n nh\u1eadn ra r\u1eb1ng vi\u1ec7c t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 ch\u00eca kh\u00f3a gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh.<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Xem th\u00eam: <a title=\"Content marketing l\u00e0 g\u00ec? 45 xu h\u01b0\u1edbng content marketing 2022\" href=\"https:\/\/migoda.vn\/content-marketing-bao-gom-nhung-gi-1648269353\" target=\"_blank\" rel=\"bookmark noopener\">Content marketing l\u00e0 g\u00ec? 45 xu h\u01b0\u1edbng content marketing 2022<\/a><\/span><\/p>\n<\/div>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Khi b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01a1n c\u1eed, vi\u1ec7c tr\u1ea5n \u00e1p ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 nh\u00ecn nh\u1eadn hi\u1ec7u su\u1ea5t cao s\u1ebd thu\u1eadn ti\u1ec7n h\u01a1n r\u1ea5t nhi\u1ec1u .<\/span><\/p>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n \u0111\u00e3 t\u1eebng ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh ch\u01b0a ?<\/span><\/p>\n<\/div>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Xem th\u00eam:\u00a0<a href=\"https:\/\/giaidieu.com\/blog\/10-buoc-de-kinh-doanh-online-thanh-cong-cho-nguoi-moi-bat-dau\" target=\"_blank\" rel=\"nofollow noopener\">10 b\u01b0\u1edbc \u0111\u1ec3 kinh doanh online th\u00e0nh c\u00f4ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ngu\u1ed3n : BetterGrowth<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff; text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Source: <a title=\"https:\/\/migoda.vn\" href=\"https:\/\/migoda.vn\/\" target=\"_blank\" rel=\"bookmark noopener\">https:\/\/migoda.vn<\/a> <\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Category: <a title=\"CONTENT MARKETING\" href=\"https:\/\/migoda.vn\/category\/thong-tin-huu-ich\/content-marketing\" target=\"_blank\" rel=\"bookmark noopener\">CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ed9i dung xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i v\u00e0 \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng h\u1ec1 thi\u1ebfu trong t\u1ed5ng th\u1ec3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed marketing . M\u1ed7i ng\u00e0y, b\u1ea1n c\u00f3 \u0111ang&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[33,373],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2143"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2143"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5094"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}