{"id":2149,"date":"2022-03-28T15:48:33","date_gmt":"2022-03-28T15:48:33","guid":{"rendered":"https:\/\/migoda.vn\/4-chien-luoc-marketing-1648482507"},"modified":"2023-04-22T13:48:55","modified_gmt":"2023-04-22T13:48:55","slug":"buoc-doi-moi-chien-luoc-4p-marketing-1648482507","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/buoc-doi-moi-chien-luoc-4p-marketing-1648482507\/","title":{"rendered":"4P Marketing l\u00e0 g\u00ec? 6 B\u01b0\u1edbc \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c 4P Marketing"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00e1i ni\u1ec7m 4P trong marketing l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u d\u01b0\u1edbi thu\u1eadt ng\u1eef <strong>Marketing Mix <\/strong>(ti\u1ebfp th\u1ecb h\u1ed7n h\u1ee3p) trong m\u1ed9t b\u00e0i b\u00e1o c\u1ee7a Neil Borden v\u00e0o n\u0103m 1964.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u1ede th\u1eddi \u0111i\u1ec3m \u0111\u00f3, thu\u1eadt ng\u1eef Marketing Mix n\u00e0y bao g\u1ed3m kh\u00e1 nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0: s\u1ea3n ph\u1ea9m, k\u1ebf ho\u1ea1ch <strong>marketing<\/strong>, ph\u00e2n ph\u1ed1i, gi\u00e1 c\u1ea3, th\u01b0\u01a1ng hi\u1ec7u, bao b\u00ec, qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, t\u00ednh c\u00e1 nh\u00e2n h\u00f3a).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Sau \u0111\u00f3, chuy\u00ean gia marketing E. Jerome McCarthy \u0111\u00e3 nh\u00f3m c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y l\u1ea1i th\u00e0nh 4 ph\u1ea7n c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng &amp; ph\u00e1t tri\u1ec3n c\u00e1c <strong>chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> m\u00e0 ng\u00e0y nay ch\u00fang ta v\u1eabn g\u1ecdi l\u00e0 4P Marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u1eady <strong>4P Marketing l\u00e0 g\u00ec<\/strong>? 4P trong Marketing l\u00e0 g\u00ec? T\u1ea1i sao <strong>GTV SEO <\/strong>cung c\u1ea5p d\u1ecbch v\u1ee5 SEO hay c\u00f4ng ty c\u00e1c b\u1ea1n cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 g\u00ec c\u0169ng n\u00ean \u00e1p d\u1ee5ng t\u1ed1t m\u00f4 h\u00ecnh 4P? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng 4P t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng?<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n \u0111ang \u0111\u1ecdc: <a title=\"4P Marketing l\u00e0 g\u00ec? 6 B\u01b0\u1edbc \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c 4P Marketing\" href=\"https:\/\/migoda.vn\/4-chien-luoc-marketing-1648482507\" target=\"_blank\" rel=\"bookmark noopener\">4P Marketing l\u00e0 g\u00ec? 6 B\u01b0\u1edbc \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c 4P Marketing<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 ngay nh\u00e9 !Marketing Mix ( hay marketing h\u1ed7n h\u1ee3p ) l\u00e0 kh\u00e1i ni\u1ec7m th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 4P Marketing, g\u1ed3m nh\u1eefng c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c marketer d\u00f9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh .<\/span><\/p>\n<h2 id=\"4p-trong-marketing-la-gi\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>4P Trong marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">4P Trong marketing l\u00e0 quy m\u00f4 marketing g\u1ed3m c\u00f3 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n : Product ( S\u1ea3n ph\u1ea9m ), Price ( Gi\u00e1 c\u1ea3 ), Place ( \u0110\u1ecba \u0111i\u1ec3m ), Promotion ( Qu\u1ea3ng b\u00e1 ). 4 y\u1ebfu t\u1ed1 n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 marketing h\u1ed7n h\u1ee3p ho\u1eb7c Marketing Mix. M\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc \u1edf vi\u1ec7c v\u1eadn d\u1ee5ng 4P trong marketing s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn l\u1ec7ch gi\u00e1 c\u1ee7a b\u1ea1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2022\/03\/4p-trong-marketing.jpg\" alt=\"4p trong marketing l\u00e0 g\u00ec\" \/>4P \u2013 T\u1ed5ng h\u1ee3p 4 y\u1ebfu t\u1ed1 ch\u00ednh trong Marketing 4P.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi n\u00e0y, c\u00e1c chuy\u00ean gia marketing cho r\u1eb1ng c\u00f3 4 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. 4 y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <strong>marketing h\u1ed7n h\u1ee3p <\/strong>ho\u1eb7c <strong>4P trong marketing:<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Product<\/strong>(S\u1ea3n ph\u1ea9m): B\u1ea1n s\u1ebd b\u00e1n g\u00ec?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Price<\/strong>(Gi\u00e1): B\u1ea1n t\u00ednh ph\u00ed bao nhi\u00eau cho s\u1ea3n ph\u1ea9m?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Place<\/strong>(\u0110\u1ecba \u0111i\u1ec3m): Kh\u00e1ch h\u00e0ng s\u1ebd mua s\u1ea3n ph\u1ea9m \u1edf \u0111\u00e2u?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Promotion<\/strong>(Qu\u1ea3ng b\u00e1): Kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng \u1edf vi\u1ec7c \u00e1p d\u1ee5ng <strong>4P trong marketing <\/strong>s\u1ebd \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn doanh thu c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>L\u01b0u \u00fd: <\/strong>Trong ph\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1eed d\u1ee5ng t\u1eeb \u201cs\u1ea3n ph\u1ea9m\u201d bao h\u00e0m c\u1ea3 \u201ch\u00e0ng h\u00f3a\u201d v\u00e0 \u201cd\u1ecbch v\u1ee5\u201d.<\/span><\/p>\n<h3 id=\"product\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>1. Product<\/strong><\/span><\/h3>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n s\u1ebd b\u00e1n g\u00ec ?<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ec3 x\u00e1c l\u1eadp n\u00ean b\u00e1n nh\u1eefng g\u00ec, b\u1ea1n ph\u1ea3i hi\u1ec3u nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng so v\u1edbi m\u1eabu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 v\u00e0 sau \u0111\u00f3, ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh m\u1eabu s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n s\u1ebd b\u00e1n \u0111\u1ec3 cung \u1ee9ng nh\u1eefng nhu y\u1ebfu \u0111\u00f3 .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00e0ng cung \u1ee9ng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi mua, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u th\u1eddi c\u01a1 \u0111\u1ec3 h\u1ecd mua h\u00e0ng c\u1ee7a b\u1ea1n, tr\u00ecnh l\u00e0ng b\u1ea1n v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 quay l\u1ea1i l\u1ea7n n\u1eefa trong t\u01b0\u01a1ng lai .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-9916 aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2019\/04\/product-4p-marketing.jpg\" alt=\"Product - B\u1ea1n s\u1ebd b\u00e1n g\u00ec?\" \/>Product (s\u1ea3n ph\u1ea9m) l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean c\u1ee7a 4P Marketing.<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ed9t s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n xem x\u00e9t khi phong c\u00e1ch thi\u1ebft k\u1ebf lo\u1ea1i s\u1ea3n ph\u1ea9m g\u1ed3m c\u00f3 :<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\u2022 S\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t ho\u1eb7c s\u1ea3n xu\u1ea5t theo \u0111\u01a1n \u0111\u1eb7t h\u00e0ng<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t v\u00e0 gi\u1ed1ng nhau cho m\u1ecdi ng\u01b0\u1eddi mua, hay b\u1ea1n s\u1ebd cung \u1ee9ng m\u1ed9t m\u1eabu s\u1ea3n ph\u1ea9m ri\u00eang kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn nhau t\u00f9y theo nhu y\u1ebfu ng\u01b0\u1eddi mua ?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\u2022 S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 :<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u00e0ng ti\u1ec7n d\u1ee5ng (convenience goods): th\u1ee9 m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ph\u1ea3i mua th\u01b0\u1eddng xuy\u00ean v\u1edbi chi ph\u00ed th\u1ea5p (kem, t\u1ea1p ch\u00ed, thu\u1ed1c l\u00e1, n\u01b0\u1edbc, \u2026)<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u00e0ng mua s\u1eafm (shopping goods): th\u1ee9 h\u1ecd s\u1ebd c\u00e2n nh\u1eafc mua s\u1eafm v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau (\u0111\u1ed3 n\u1ed9i th\u1ea5t, qu\u1ea7n \u00e1o, thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, \u2026)<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00e1c m\u1eb7t h\u00e0ng \u0111\u1eb7c bi\u1ec7t (specialty goods\/items): th\u1ee9 \u0111\u1eb7c bi\u1ec7t h\u1ecd s\u1ebd ch\u1ec9 mua v\u00e0i l\u1ea7n, nh\u01b0 m\u1ed9t m\u00f3n qu\u00e0 \u0111\u1eaft ti\u1ec1n ho\u1eb7c m\u1eb7t h\u00e0ng xa x\u1ec9 (xe m\u00e1y, \u0111\u1ed3 c\u1ed5, b\u1ed9 s\u01b0u t\u1eadp tranh, \u2026)<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Lo\u1ea1i h\u00e0ng th\u1ee5 \u0111\u1ed9ng (unsought goods): th\u1ee9 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng h\u1ec1 bi\u1ebft \u0111\u1ebfn v\u00e0 c\u0169ng kh\u00f4ng mong mu\u1ed1n mua ch\u1ec9 tr\u1eeb khi tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t (b\u1ea3o hi\u1ec3m tai n\u1ea1n, d\u1ecbch v\u1ee5 mai t\u00e1ng, b\u00ecnh ch\u1eefa ch\u00e1y, \u2026)<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Hi\u1ec3u r\u00f5 m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u01b0\u01a1ng th\u00edch v\u1edbi lo\u1ea1i n\u00e0o r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e1c l\u1eadp c\u00e1ch \u0111\u1ecbnh gi\u00e1, b\u00e1n \u1edf \u0111\u00e2u v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u00f3 .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\u2022 S\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111\u00e3 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n s\u1ebd b\u00e1n l\u00e0 m\u1eabu s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ea1n s\u1ebd ph\u1ea3i gi\u00e1o d\u1ee5c th\u1ecb tr\u01b0\u1eddng, thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi r\u1eb1ng h\u1ecd c\u1ea7n n\u00f3 v\u00e0 t\u1ea1o ra m\u1ed9t nhu y\u1ebfu cho m\u1eabu s\u1ea3n ph\u1ea9m .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu b\u1ea1n \u0111ang t\u1ea1o ra phi\u00ean b\u1ea3n n\u00e2ng c\u1ea5p c\u1ea3i ti\u1ebfn cho m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 s\u1eb5n, b\u1ea1n c\u1ea7n cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y r\u1eb1ng n\u00f3 t\u1ed1t h\u01a1n v\u1ec1 t\u00ednh n\u0103ng ho\u1eb7c c\u00f3 gi\u00e1 r\u1ebb h\u01a1n so v\u1edbi m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang ph\u00e2n ph\u1ed1i .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\u2022 Ki\u1ec3m tra s\u1ea3n ph\u1ea9m:<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u00f4i khi, m\u1ed9t l\u1ed7i n\u00e0o \u0111\u00f3 ( d\u00f9 l\u1edbn hay nh\u1ecf ) v\u1ec1 m\u1eabu s\u1ea3n ph\u1ea9m c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi tuy\u1ec7t v\u1ecdng, khi\u1ebfn l\u1ec7ch gi\u00e1 gi\u1ea3m s\u00fat. H\u00e3y ch\u1eafc nh\u01b0 \u0111inh lo\u1ea1i s\u1ea3n ph\u1ea9m b\u1ea1n s\u1eafp tung ra th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1ed1t t\u1eeb nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng th\u00edch v\u1edbi h\u1ed3 s\u01a1 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi g\u1ee3i \u00fd m\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1ea3n ph\u1ea9m c\u1ea7n c\u00f3 t\u00ednh n\u0103ng g\u00ec \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u tr\u00ean?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00e1ch h\u00e0ng s\u1ebd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u1ebb ngo\u00e0i, bao b\u00ec c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00f4ng ra sao?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua hay kh\u00f4ng?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">K\u00edch c\u1ee1, m\u00e0u s\u1eafc, t\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1ea3n ph\u1ea9m c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7?<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Giao di\u1ec7n website \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 \u201c v\u1ecf h\u1ed9p \u201d lo\u1ea1i s\u1ea3n ph\u1ea9m nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00f4i cu\u1ed1n s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi mua. C\u00f2n UX l\u1ea1i c\u00f3 vai tr\u00f2 gi\u00fap n\u00e2ng cao th\u01b0\u1edfng th\u1ee9c v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng ng\u01b0\u1eddi d\u00f9ng tr\u00ean website .<\/span><\/p>\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">&gt;&gt; V\u1eady t\u1ed1i \u01b0u UX nh\u01b0 th\u1ebf n\u00e0o? T\u00ecm hi\u1ec3u ngay qua b\u00e0i vi\u1ebft \u201c<strong>UX l\u00e0 g\u00ec<\/strong><strong>? 6 Ch\u1ec9 s\u1ed1 UX quan tr\u1ecdng\u201d <\/strong>c\u1ee7a GTV SEO.<\/span><\/p><\/blockquote>\n<h3 id=\"price\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>2. Price<\/strong><\/span><\/h3>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ednh ph\u00ed bao nhi\u00eau cho lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ?<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">gi\u00e1 th\u00e0nh m\u00e0 b\u1ea1n b\u00e1n s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng lo\u1ea1i s\u1ea3n ph\u1ea9m b\u00e1n \u0111\u01b0\u1ee3c :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu gi\u00e1 c\u1ee7a b\u1ea1n qu\u00e1 th\u1ea5p, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ngh\u0129 s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m hay b\u1ea1n s\u1ebd c\u00f3 \u00edt l\u1ee3i nhu\u1eadn h\u01a1n.<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu gi\u00e1 c\u1ee7a b\u1ea1n qu\u00e1 cao, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua \u00edt h\u01a1n ho\u1eb7c mua v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf h\u01a1n.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-9919 aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2019\/04\/price-4p-marketing.jpg\" alt=\"Price - gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m\" \/>Chi ph\u00ed s\u1ea3n ph\u1ea9m \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra.<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ec3 x\u00e1c l\u1eadp ng\u00e2n s\u00e1ch m\u1eabu s\u1ea3n ph\u1ea9m, b\u1ea1n n\u00ean xem x\u00e9t :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Chi ph\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m (g\u1ed3m chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i)<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1ed1 ti\u1ec1n kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Bi\u1ebft nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean s\u1ebd gi\u00fap b\u1ea1n x\u00e1c l\u1eadp doanh thu thu v\u1ec1 t\u1eeb s\u1ea3n ph\u1ea9m &amp; h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u0103n c\u1ee9 v\u00e0o th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed9 c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u, m\u1ed9t s\u1ed1 \u00edt c\u00e2u h\u1ecfi d\u00e0nh cho b\u1ea1n gi\u00fap x\u00e1c l\u1eadp Chi ti\u00eau cho m\u1eabu s\u1ea3n ph\u1ea9m g\u1ed3m c\u00f3 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00f3 n\u00ean gi\u1ea3m gi\u00e1 cho m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 hay kh\u00f4ng?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ee9c gi\u00e1 c\u1ee7a b\u1ea1n \u0111ang cao hay th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u00ecnh th\u1ee9c thanh to\u00e1n (tr\u1ea3 ti\u1ec1n m\u1eb7t hay tr\u1ea3 th\u1ebb) v\u00e0 th\u1eddi h\u1ea1n thanh to\u00e1n (tr\u1ea3 m\u1ed9t l\u1ea7n hay tr\u1ea3 h\u00e0ng th\u00e1ng)<\/span><\/li>\n<\/ul>\n<h3 id=\"place\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>3. Place<\/strong><\/span><\/h3>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ecdi ng\u01b0\u1eddi s\u1ebd mua m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u ?<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ecba \u0111i\u1ec3m ( Place ) l\u00e0 n\u01a1i b\u1ea1n s\u1ebd b\u00e1n m\u1eabu s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch b\u1ea1n s\u1ebd ph\u00e2n ph\u1ed1i n\u00f3 .<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n s\u1ebd b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng, hay b\u1ea1n s\u1ebd giao cho c\u00e1c \u0111\u1ea1i l\u00ed ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u1eefng ng\u01b0\u1eddi s\u1ebd b\u00e1n n\u00f3 thay b\u1ea1n?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ebfu b\u1ea1n t\u1ef1 b\u00e1n s\u1ea3n ph\u1ea9m, b\u1ea1n s\u1ebd b\u00e1n qua internet, qua mail hay t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ecba \u0111i\u1ec3m b\u1ea1n ch\u1ecdn c\u00f3 thu\u1eadn ti\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gh\u00e9 qua mua h\u00e0ng kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-10034 aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2019\/04\/place-marketing.jpg\" alt=\"Place - \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\" \/>\u0110\u1ecba \u0111i\u1ec3m (Place) l\u00e0 n\u01a1i b\u1ea1n s\u1ebd b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch b\u1ea1n s\u1ebd ph\u00e2n ph\u1ed1i n\u00f3.<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Cho d\u00f9 b\u1ea1n m\u1edbi m\u1edf m\u00e0n kinh doanh th\u01b0\u01a1ng m\u1ea1i, vi\u1ec7c xem x\u00e9t nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i m\u1edbi, ho\u1eb7c n\u1ed7 l\u1ef1c b\u00e1n m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ra qu\u1ed1c t\u1ebf ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1ebd c\u00f3 \u00edch v\u1edbi b\u1ea1n .<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>L\u1ef1a ch\u1ecdn v\u00e0 thi\u1ebft l\u1eadp \u0111\u1ecba \u0111i\u1ec3m: <\/strong>C\u1ed1 g\u1eafng quy\u1ebft \u0111\u1ecbnh n\u01a1i \u0111\u1eb7t doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u00f3 \u1ed5n \u0111\u1ecbnh ngay khi b\u1ea1n \u0111\u1ebfn \u0111\u00f3? H\u00e3y xem x\u00e9t nh\u1eefng l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng: <\/strong>Qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 chu\u1ed7i cung \u1ee9ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t quy tr\u00ecnh li\u1ec1n m\u1ea1ch t\u1eeb l\u00fac chu\u1ea9n b\u1ecb s\u1ea3n xu\u1ea5t cho \u0111\u1ebfn khi giao h\u00e0ng v\u00e0 ti\u00eau th\u1ee5<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Xu\u1ea5t kh\u1ea9u<\/strong>: Ph\u00e1t tri\u1ec3n c\u00f4ng ty c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch kinh doanh s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u1edf n\u01b0\u1edbc ngo\u00e0i.<\/span><\/li>\n<\/ul>\n<h3 id=\"promotion\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>4. Promotion<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Promotion trong marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng bi\u1ebft \u0111\u1ebfn. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy m\u00f4 4P Marketing quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng l\u1ec7ch gi\u00e1 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ec3 ng\u01b0\u1eddi mua mua h\u00e0ng c\u1ee7a b\u1ea1n, h\u1ecd c\u1ea7n ph\u1ea3i bi\u1ebft v\u1ec1 n\u00f3, c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 tin ch\u1eafc r\u1eb1ng h\u1ecd c\u1ea7n ho\u1eb7c mu\u1ed1n lo\u1ea1i s\u1ea3n ph\u1ea9m .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-60286 aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2021\/04\/social-media-la-gi.jpg\" alt=\"Promotion - qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\" width=\"800\" height=\"800\" \/>Promotion (qu\u1ea3ng b\u00e1) \u2013 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00f3 r\u1ea5t nhi\u1ec1u gi\u1ea3i ph\u00e1p b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp th\u1ecb m\u1eabu s\u1ea3n ph\u1ea9m t\u1edbi nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, g\u1ed3m c\u00f3 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng tr\u00ean truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh, b\u1ea3ng qu\u1ea3ng c\u00e1o, tr\u00ean b\u00e1o ch\u00ed ho\u1eb7c t\u1ea1p ch\u00ed<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Qu\u1ea3ng c\u00e1o tr\u00ean internet, Social Media v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o online kh\u00e1c<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Tham gia c\u00e1c tri\u1ec3n l\u00e3m\/h\u1ed9i ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">In t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Marketing tr\u1ef1c ti\u1ebfp qua \u0111i\u1ec7n tho\u1ea1i (Telemarketing), Email Marketing<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">X\u00e1c \u0111\u1ecbnh gi\u1ea3i ph\u00e1p n\u00e0o t\u01b0\u01a1ng th\u00edch v\u1edbi doanh nghi\u1ec7p nh\u1edd v\u00e0o v\u00e0o ng\u00e2n s\u00e1ch v\u00e0 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. B\u1ea1n ph\u1ea3i ch\u1eafc nh\u01b0 \u0111inh r\u1eb1ng b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00ecnh \u1edf n\u01a1i m\u1ecdi ng\u01b0\u1eddi s\u1ebd nh\u00ecn th\u1ea5y n\u00f3 ( vd : m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng l\u1edbn, khu TT, internet ), v\u00e0 \u0111\u00f3 l\u00e0 n\u01a1i thu \u0111\u01b0\u1ee3c doanh thu cao nh\u1ea5t .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-10039 aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2019\/04\/mua-hang.jpg\" alt=\"N\u01a1i qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\" \/>Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u1edf n\u01a1i m\u1ecdi ng\u01b0\u1eddi s\u1ebd nh\u00ecn th\u1ea5y n\u00f3.<\/span><\/p>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Bao b\u00ec s\u1ea3n ph\u1ea9m <\/strong>c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn thu\u1eadt qu\u1ea3ng b\u00e1, \u0111\u1eb7c bi\u1ec7t n\u1ebfu s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n tr\u01b0ng b\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean k\u1ec7 c\u1ea1nh s\u1ea3n ph\u1ea9m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u1ea1n c\u1ea7n t\u00e2m l\u00fd v\u1ec1 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Lo\u1ea1i bao b\u00ec thi\u1ebft k\u1ebf n\u00e0o (m\u00e0u s\u1eafc, ki\u1ec3u d\u00e1ng, ch\u1ea5t li\u1ec7u) s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 xem t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch xem bao b\u00ec hay kh\u00f4ng?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00e1c y\u00eau c\u1ea7u v\u1ec1 bao b\u00ec nh\u00e3n h\u00e0ng l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u00f4ng \u0111i\u1ec7p s\u1eed d\u1ee5ng v\u00e0 h\u00ecnh \u1ea3nh t\u00ean th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n t\u0103ng tr\u01b0\u1edfng r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 y\u00eau d\u1ea5u m\u1eabu s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111ang kinh doanh th\u01b0\u01a1ng m\u1ea1i. C\u1ee5 th\u1ec3 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng h\u1ecd c\u1ea7n ho\u1eb7c n\u00ean mua s\u1ea3n ph\u1ea9m, v\u00e0 n\u00f3 s\u1ebd mang l\u1ea1i cho h\u1ecd nh\u1eefng gi\u00e1 tr\u1ecb c\u1ea7n thi\u1ebft.<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 h\u1ecd nh\u1edb \u0111\u1ebfn n\u00f3 v\u00e0 ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a b\u1ea1n ho\u1eb7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Xem th\u00eam: <\/strong>7P trong Marketing: M\u00f4 h\u00ecnh n\u00e2ng c\u1ea5p h\u01a1n t\u1eeb 4P!<\/span><\/p><\/blockquote>\n<h2 id=\"y-nghia-chien-luoc-4p-trong-marketing\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\u00dd ngh\u0129a c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c 4P trong Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<h3 id=\"san-pham-moi-chat-luong\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>T\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Chi\u1ebfn l\u01b0\u1ee3c Marketing 4P nhu y\u1ebfu doanh nghi\u1ec7p ph\u1ea3i kh\u00e1m ph\u00e1 th\u1ecb tr\u01b0\u1eddng, nhu y\u1ebfu v\u00e0 mong \u01b0\u1edbc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng th\u00f4ng tin h\u1eefu d\u1ee5ng \u0111\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p ph\u00e1t minh s\u00e1ng t\u1ea1o, s\u1eeda \u0111\u1ed5i nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m nh\u1eb1m m\u1ee5c \u0111\u00edch th\u1ecfa m\u00e3n nhu c\u1ea7u mong \u01b0\u1edbc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p c\u1ea3i ti\u1ebfn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, m\u1eabu m\u00e3, ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng ph\u00e2n ph\u1ed1i \u0111\u00fang th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 mang l\u1ea1i doanh thu ti\u00eau bi\u1ec3u v\u01b0\u1ee3t tr\u1ed9i .<\/span><\/p>\n<h3 id=\"nang-cao-gia-tri-thuong-hieu\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>N\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, uy t\u00edn c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c 4P l\u00e0 \u0111\u01b0a lo\u1ea1i s\u1ea3n ph\u1ea9m ph\u1ed5 c\u1eadp r\u1ed9ng kh\u1eafp th\u1ecb tr\u01b0\u1eddng, n\u00ean doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed ti\u1ebfp th\u1ecb, ra m\u1eaft m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2022\/03\/nang-cao-gia-tri-cua-thuong-hieu.jpg\" alt=\"gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u 4p marketing\" \/>T\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 chuy\u00ean nghi\u1ec7p cho doanh nghi\u1ec7p<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110i\u1ec1u n\u00e0y g\u00f3p th\u00eam ph\u1ea7n n\u00e2ng cao hi\u1ec7u su\u1ea5t cao ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed kinh doanh th\u01b0\u01a1ng m\u1ea1i gi\u00fap nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u00ecnh \u1ea3nh doanh nghi\u1ec7p h\u01a1n. Doanh nghi\u1ec7p t\u1ea1o uy t\u00edn, h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c tin y\u00eau s\u1ebd t\u0103ng tr\u01b0\u1edfng nhanh tr\u00ean th\u1ecb tr\u01b0\u1eddng .<\/span><\/p>\n<h3 id=\"canh-tranh-cong-bang\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>T\u1ea1o m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0nh m\u1ea1nh, c\u00f4ng b\u1eb1ng<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u1ecb ph\u1ea7n ng\u00e0y c\u00e0ng c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u khi c\u00f3 qu\u00e1 nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i, y\u00ean c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i kh\u00f4ng ng\u1eebng n\u00e2ng cao ph\u00e1t minh s\u00e1ng t\u1ea1o, t\u00ecm t\u00f2i v\u00e0 t\u0103ng c\u1ea5p t\u00ednh n\u0103ng m\u1edbi cho lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Ch\u1ea5t l\u01b0\u1ee3ng ti\u00eau bi\u1ec3u v\u01b0\u1ee3t tr\u1ed9i v\u00e0 Ng\u00e2n s\u00e1ch chi ti\u00eau c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, chi\u1ebfn l\u01b0\u1ee3c 4P s\u1ebd c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng .<\/span><\/p>\n<h3 id=\"gia-tang-loi-ich-cho-nguoi-tieu-dung\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Gia t\u0103ng l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Qua th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c 4P, nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n, t\u00ednh n\u0103ng h\u01a1n, gi\u00e1 th\u00e0nh v\u1eabn c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1eabu s\u1ea3n ph\u1ea9m t\u1ed1t, ti\u1ec7n \u00edch v\u00e0 nhanh g\u1ecdn .<\/span><\/p>\n<h2 id=\"uu-va-nhuoc-diem-mo-hinh-4p-marketing\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a M\u00f4 h\u00ecnh 4P marketing<\/strong><\/span><\/h2>\n<h3 id=\"uu-diem-mo-hinh-4p-marketing\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\u01afu \u0111i\u1ec3m m\u00f4 h\u00ecnh 4P Marketing<\/strong><\/span><\/h3>\n<h4 id=\"tuong-tac-khach-hang\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>T\u01b0\u01a1ng t\u00e1c d\u1ec5 d\u00e0ng v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u00f4ng qua nh\u1eefng trang m\u1ea1ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi mua, c\u00f4ng ch\u00fang \u0111ang ngh\u0129 g\u00ec v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u hay chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2022\/03\/xay-dung-quan-he-voi-khach-hang.jpg\" alt=\"social media\" \/>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ngo\u00e0i ra c\u00e1c b\u00e0i \u0111\u0103ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u1edd c\u00f3 nhi\u1ec1u b\u00ecnh lu\u1eadn t\u00edch c\u1ef1c. N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra th\u00ec ch\u1ee9ng t\u1ecf chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Xem th\u00eam: <a title=\"T\u00ecm vi\u1ec7c l\u00e0m Content Marketing t\u1ea1i \u0110\u00e0 N\u1eb5ng, tuy\u1ec3n d\u1ee5ng Content Marketing t\u1ea1i \u0110\u00e0 N\u1eb5ng\" href=\"https:\/\/migoda.vn\/content-marketing-da-nang-1648292401\" target=\"_blank\" rel=\"bookmark noopener\">T\u00ecm vi\u1ec7c l\u00e0m Content Marketing t\u1ea1i \u0110\u00e0 N\u1eb5ng, tuy\u1ec3n d\u1ee5ng Content Marketing t\u1ea1i \u0110\u00e0 N\u1eb5ng<\/a><\/span><\/p>\n<\/div>\n<h4 id=\"do-luong-thong-so\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng c\u00e1c th\u00f4ng s\u1ed1<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c nhau \u0111\u1ec3 t\u01b0\u01a1ng h\u1ed7 vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 th\u1ed1ng k\u00ea nh\u1eefng th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt ship h\u00e0ng cho vi\u1ec7c l\u00e0m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing. Khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean b\u1ea5t k\u1ef3 k\u00eanh truy\u1ec1n th\u00f4ng online \u0111\u1ea1i ch\u00fang n\u00e0o b\u1ea1n \u0111\u1ec1u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00edch l\u0169y s\u1ed1 li\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Doanh nghi\u1ec7p s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c t\u00e1c d\u1ee5ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua hi\u1ec7u su\u1ea5t cao nh\u01b0 th\u1ebf n\u00e0o qua nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u00ean th\u01b0\u01a1ng hi\u1ec7u. T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp theo v\u01b0\u1ee3t qua s\u1ed1 l\u01b0\u1ee3ng chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc .<\/span><\/p>\n<h4 id=\"tiep-can-cong-chung\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>D\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau th\u00f4ng minh<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00e1c c\u00f4ng c\u1ee5 s\u1eed d\u1ee5ng trong marketing t\u00e2n ti\u1ebfn \u0111\u1ec1u gi\u00fap doanh nghi\u1ec7p thu\u1eadn ti\u1ec7n ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng. V\u00ed d\u1ee5 nh\u1eefng d\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ch\u0103m s\u00f3c \u0111\u1ebfn m\u1eabu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00f3 nhu y\u1ebfu th\u1ef1c s\u1ef1 .<\/span><\/p>\n<h3 id=\"nhuoc-diem-mo-hinh-4p-marketing\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00f4 h\u00ecnh 4P Marketing<\/span><\/h3>\n<h4 id=\"de-tao-cam-giac-phien-nhieu\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>D\u1ec5 t\u1ea1o c\u1ea3m gi\u00e1c phi\u1ec1n nhi\u1ec5u<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u00e3y th\u1eed \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t ng\u01b0\u1eddi mua, h\u1eb3n r\u1eb1ng b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n khi l\u00e0m b\u1ea5t k\u1ec3 \u0111i\u1ec1u g\u00ec c\u0169ng b\u1ecb theo d\u00f5i v\u00e0 g\u1ee3i \u00fd. S\u1ebd c\u00f3 nh\u1eefng g\u1ee3i \u00fd t\u01b0\u01a1ng th\u00edch v\u1edbi nhu y\u1ebfu c\u1ee7a b\u1ea1n v\u00e0 nhi\u1ec1u khi l\u00e0 kh\u00f4ng .<\/span><\/p>\n<h4 id=\"de-bi-bo-qua\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>D\u1ec5 b\u1ecb b\u1ecf qua<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2022\/03\/tao-cam-giac-phien-nhieu.jpg\" alt=\"t\u1ea1o c\u1ea3m gi\u00e1c phi\u1ec1n nhi\u1ec5u\" \/>Ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu khi ph\u1ea3i nh\u1eadn nhi\u1ec1u n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua b\u1eb1ng marketing t\u00e2n ti\u1ebfn tuy thu\u1eadn ti\u1ec7n, l\u1ee3i h\u1ea1i nh\u01b0ng l\u1ea1i d\u1ec5 b\u1ecb b\u1ecf l\u1ee1. V\u00ed d\u1ee5 qua qu\u1ea3ng c\u00e1o tr\u00ean nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i truy\u1ec1n th\u00f4ng online \u0111\u1ea1i ch\u00fang, ng\u01b0\u1eddi d\u00f9ng internet ch\u1ec9 c\u1ea7n cu\u1ed9n xu\u1ed1ng ho\u1eb7c b\u1ecf l\u1ee1 th\u00ec qu\u1ea3ng c\u00e1o l\u1eadp t\u1ee9c bi\u1ebfn m\u1ea5t .<\/span><\/p>\n<h4 id=\"canh-tranh-khoc-liet\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Th\u1ecb ph\u1ea7n Marketing t\u00e2n ti\u1ebfn ph\u00ec nhi\u00eau, v\u00ec v\u1eady nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea3y v\u00e0o v\u00e0 t\u1ea1o ra thi\u00ean nhi\u00ean v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u quy\u1ebft li\u1ec7t l\u00e0 th\u00f4ng th\u01b0\u1eddng. Doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n, kh\u00f4ng ng\u1eebng ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung m\u1edbi, \u0111\u1ed5i kh\u00e1c \u0111\u1ec3 kh\u00f4ng l\u1ed7i th\u1eddi so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Chi\u1ebfn l\u01b0\u1ee3c v\u1eefng v\u00e0ng v\u00e0 ti\u1ec1m l\u1ef1c kinh t\u1ebf t\u00e0i ch\u00ednh c\u0169ng quan tr\u1ecdng trong nh\u1eefng \u0111\u1ea1i chi\u1ebfn Marketing t\u00e2n ti\u1ebfn .<\/span><\/p>\n<h2 id=\"6-buoc-phat-trien-4p-trong-marketing-mix\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>6 B\u01b0\u1edbc ph\u00e1t tri\u1ec3n 4P trong Marketing Mix<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u00d3c ph\u00e1t minh s\u00e1ng t\u1ea1o v\u00e0 n\u0103ng l\u1ef1c ch\u1edbp l\u1ea5y \u0111\u01b0\u1ee3c xu th\u1ebf l\u00e0 hai trong s\u1ed1 nh\u1eefng nhu y\u1ebfu c\u1ea7n ph\u1ea3i c\u00f3 c\u1ee7a m\u1ed9t Marketing Manager .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u01b0ng ch\u1ec9 d\u1ef1a v\u00e0o 2 y\u1ebfu t\u1ed1 n\u00e0y th\u00ec ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ea7y ph\u00e1t minh s\u00e1ng t\u1ea1o ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 kh\u00f4ng ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c nhu y\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc, Marketing Mix c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean vi\u1ec7c \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u r\u00f5 y\u1ebfu t\u1ed1 4P trong marketing, \u0111\u1ed3ng th\u1eddi t\u00edch h\u1ee3p v\u1edbi s\u1ef1 thay \u0111\u1ed5i tr\u1ea3i qua 7 b\u01b0\u1edbc sau :<\/span><\/p>\n<h3 id=\"chien-luoc-marketing-mix\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">#1. X\u00e1c \u0111\u1ecbnh \u0110i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t<\/span><\/h3>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Unique selling point ( USP hay \u0110i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t ) l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 ch\u1ec9 c\u00f3 ri\u00eang m\u1eabu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c .<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m \u0111\u1ed9c l\u1ea1 gi\u00fap b\u1ea1n \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u00f4ng qua nh\u1eefng kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u00ecm c\u00e1ch ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c nhu y\u1ebfu c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd bi\u1ebft x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 \u0111\u1eb7c th\u00f9 ho\u1eb7c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a lo\u1ea1i s\u1ea3n ph\u1ea9m gi\u00fap n\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch .<\/span><\/p>\n<h3 id=\"thau-hieu-khach-hang\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">#2. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">X\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi mua c\u1ee7a m\u00ecnh tr\u1ea3i qua nh\u1eefng c\u00e2u h\u1ecfi :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ai l\u00e0 ng\u01b0\u1eddi s\u1ebd mua s\u1ea3n ph\u1ea9m?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">N\u1ed7i \u0111au \/ v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u1ecd mong mu\u1ed1n m\u1ed9t s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Hi\u1ec3u \u0111\u01b0\u1ee3c nhu y\u1ebfu ng\u01b0\u1eddi mua s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng offer \u0111\u00fang v\u1edbi insight v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u00e0 m\u00ecnh h\u01b0\u1edbng t\u1edbi, t\u1eeb \u0111\u00f3 marketing hi\u1ec7u su\u1ea5t cao h\u01a1n .<\/span><\/p>\n<h3 id=\"nghien-cuu-doi-thu\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">#3. T\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">gi\u00e1 th\u00e0nh v\u00e0 nh\u1eefng quy\u1ec1n l\u1ee3i \u0111i k\u00e8m nh\u01b0 gi\u1ea3m gi\u00e1, bh, t\u1eb7ng th\u00eam \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng, \u2026 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp v\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch nh\u00ecn nh\u1eadn k\u0129 l\u01b0\u1ee1ng .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00f4ng vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch th\u1ef1c ti\u1ec5n, kh\u00e1ch quan nh\u1ea5t t\u01b0\u01a1ng th\u00edch v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng .<\/span><\/p>\n<h3 id=\"kenh-phan-phoi\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">#4. \u0110\u00e1nh gi\u00e1 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 \u0111\u1ecba \u0111i\u1ec3m mua h\u00e0ng<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ebfn b\u01b0\u1edbc n\u00e0y, ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng mua h\u00e0ng \u1edf \u0111\u00e2u?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">H\u1ecd th\u01b0\u1eddng s\u1eed d\u1ee5ng k\u00eanh social n\u00e0o?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 h\u00ecnh th\u1ee9c marketing c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t k\u0129 l\u01b0\u1ee1ng. V\u00ec nhi\u1ec1u k\u00eanh Internet tr\u1ef1c tuy\u1ebfn ( nh\u01b0 Facebook, website, YouTube, \u2026 ) ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 target s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua l\u1edbn tr\u00ean khoanh v\u00f9ng ph\u1ea1m vi r\u1ed9ng .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Trong khi \u0111\u00f3, n\u1ebfu m\u1eabu s\u1ea3n ph\u1ea9m ch\u1ec9 ship h\u00e0ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh, marketer th\u01b0\u1eddng s\u1ebd t\u1eadp trung chuy\u00ean s\u00e2u t\u0103ng c\u01b0\u1eddng k\u00eanh \/ khu v\u1ef1c \u0111\u1ecba l\u00fd \u0111\u01a1n c\u1eed .<\/span><\/p>\n<h3 id=\"chien-luoc-truyen-thong\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">#5. Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng (Promotion)<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">D\u1ef1a tr\u00ean vi\u1ec7c x\u00e1c l\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 cho lo\u1ea1i s\u1ea3n ph\u1ea9m, \u0111\u1ebfn b\u01b0\u1edbc n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o marketing c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">D\u00f9 s\u1eed d\u1ee5ng b\u1ea5t k\u1ec3 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i b\u1ea3o v\u1ec7 t\u00ednh l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, \u0111\u1ed3ng th\u1eddi nh\u1eefng t\u00ednh n\u0103ng v\u00e0 quy\u1ec1n l\u1ee3i c\u1ee7a lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c l\u00e0m \u0111i\u1ec3n h\u00ecnh n\u1ed5i b\u1eadt, d\u1ec5 hi\u1ec3u .<\/span><\/p>\n<h3 id=\"marketing-hon-hop\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">#6. K\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 ki\u1ec3m tra t\u1ed5ng th\u1ec3<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ebfn b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean kh\u1edbp v\u1edbi nhau nh\u01b0 th\u1ebf n\u00e0o ?<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u00ec c\u1ea3 4 y\u1ebfu t\u1ed1 trong 4P Marketing \u0111\u1ec1u b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o v\u00e0 c\u00f3 t\u01b0\u01a1ng quan m\u1eadt thi\u1ebft \u0111\u1ebfn nhau, ph\u1ed1i h\u1ee3p v\u1edbi nhau t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc .<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, k\u00eanh marketing c\u00f3 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m hay kh\u00f4ng?<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ngay trong ph\u1ea7n sau \u0111\u00f3, t\u00f4i s\u1ebd ph\u00e2n ph\u1ed1i \u0111\u1ebfn b\u1ea1n m\u1ed9t Case Study \u0111\u01a1n c\u1eed \u0111\u1ec3 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n m\u1ed9t c\u00f4ng ty v\u1eadn d\u1ee5ng 4P Marketing nh\u01b0 th\u1ebf n\u00e0o !<\/span><\/p>\n<h2 id=\"case-study-chien-luoc-marketing-4p-tai-mcdonald\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>Case Study: Chi\u1ebfn l\u01b0\u1ee3c Marketing 4P t\u1ea1i McDonald<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-10079 aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2019\/04\/McDonald-ap-dung-4P.jpg\" alt=\"mcdonald's\" \/><\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Vi\u1ec7c tri\u1ec3n khai Marketing Mix \u0111\u00e3 g\u00f3p th\u00eam ph\u1ea7n r\u1ea5t l\u1edbn trong vi\u1ec7c t\u0103ng hi\u1ec7u su\u1ea5t cao ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed l\u1eabn l\u1ec7ch gi\u00e1 c\u1ee7a McDonald tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh to\u00e0n th\u1ebf gi\u1edbi .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Trong v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y, t\u00f4i s\u1ebd cho b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1ch m\u00e0 McDonald \u0111\u00e3 v\u1eadn d\u1ee5ng 4P Marketing v\u00e0o trong vi\u1ec7c kinh doanh th\u01b0\u01a1ng m\u1ea1i c\u1ee7a m\u00ecnh !<\/span><\/p>\n<h3 id=\"mo-hinh-4p\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1ea3n ph\u1ea9m (Product)<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">L\u00e0 m\u1ed9t chu\u1ed7i c\u1ee7a h\u00e0ng chuy\u00ean ship h\u00e0ng th\u1ee9c \u0103n nhanh, menu c\u1ee7a McDonald c\u00f3 v\u1eeba \u0111\u1ee7 \u0111\u1ed3 \u0103n l\u1eabn th\u1ee9c u\u1ed1ng, g\u1ed3m nh\u1eefng d\u00f2ng lo\u1ea1i s\u1ea3n ph\u1ea9m ch\u00ednh :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Hamburgers v\u00e0 sandwiches<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">G\u00e0 r\u00e1n &amp; c\u00e1<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Salad<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ed3 tr\u00e1ng mi\u1ec7ng<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">S\u1eefa l\u1eafc<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ed3 \u0103n s\u00e1ng<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">McCafe<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-10081 aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2019\/04\/san-pham-mcdonald.png\" alt=\"S\u1ea3n ph\u1ea9m c\u1ee7a McDonald's\" \/>S\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng trong menu c\u1ee7a McDonald<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Trong 4P, m\u1eabu s\u1ea3n ph\u1ea9m ( product ) l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng c\u01a1 b\u1ea3n c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p c\u1ee7a McDonald. B\u1edfi McDonald n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi m\u1eabu s\u1ea3n ph\u1ea9m hamburgers c\u1ee7a n\u00f3 !<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Tuy nhi\u00ean, McDonald ng\u00e0y c\u00e0ng lan r\u1ed9ng ra v\u00e0 \u0111a d\u1ea1ng h\u00f3a menu c\u1ee7a m\u00ecnh theo th\u1eddi h\u1ea1n v\u1edbi g\u00e0 r\u00e1n, c\u00e1, th\u1ee9c u\u1ed1ng, \u0111\u1ed3 tr\u00e1ng mi\u1ec7ng v\u00e0 \u0111\u1ed3 \u0103n s\u00e1ng .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Trong khi \u0111a d\u1ea1ng h\u00f3a d\u00f2ng m\u1eabu s\u1ea3n ph\u1ea9m ph\u00e2n ph\u1ed1i, cty lu\u00f4n cung \u1ee9ng nhu y\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00e1n r\u1ee7i ro \u0111\u00e1ng ti\u1ebfc trong kinh doanh th\u01b0\u01a1ng m\u1ea1i khi kh\u00f4ng nh\u1edd v\u00e0o v\u00e0o m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. Y\u1ebfu t\u1ed1 n\u00e0y \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng McDonald kh\u00f4ng ri\u00eang g\u00ec thay \u0111\u1ed5i m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u00f4i cu\u1ed1n nhi\u1ec1u ng\u01b0\u1eddi mua h\u01a1n m\u00e0 c\u00f2n gi\u00fap ngu\u1ed3n l\u1ec7ch gi\u00e1 kh\u00f4ng thay \u0111\u1ed5i h\u01a1n r\u1ea5t nhi\u1ec1u .<\/span><\/p>\n<h3 id=\"dia-diem-phan-phoi\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i (Place)<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u1ea1i ph\u1ea7n n\u00e0y, t\u00f4i s\u1ebd cho b\u1ea1n th\u1ea5y nh\u1eefng khu v\u1ef1c \u0111\u01b0\u1ee3c McDonald l\u1ef1a ch\u1ecdn \u0111\u1ec3 ph\u00e2n ph\u1ed1i lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi mua v\u00e0 l\u00e0m th\u1ebf n\u00e0o ng\u01b0\u1eddi mua ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi m\u1eabu s\u1ea3n ph\u1ea9m .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">McDonald ph\u00e2n ph\u1ed1i lo\u1ea1i s\u1ea3n ph\u1ea9m qua nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i nh\u01b0 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Nh\u00e0 h\u00e0ng McDonald<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Kiosk<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">McDonald Mobile App<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Trang web nh\u01b0 Foody, \u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-10084 aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2019\/04\/kiosk-mcdonald.jpg\" alt=\"\u0110\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i c\u1ee7a McDonald's\" \/>Kiosk c\u1ee7a McDonald t\u1ea1i H\u00e0n Qu\u1ed1c<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Trong nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i n\u00e0y th\u00ec nh\u00e0 h\u00e0ng qu\u00e1n \u0103n McDonald t\u1ea1o ra \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ec7ch gi\u00e1 l\u1edbn nh\u1ea5t. \u1ede qu\u1ed1c t\u1ebf, nhi\u1ec1u nh\u00e0 h\u00e0ng qu\u00e1n \u0103n c\u00f2n t\u1ea1o ra m\u1ed9t Kiosk \u0111\u1ec3 b\u00e1n nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng t\u1ea1i s\u00e2n ho\u1ea1t \u0111\u1ed9ng, \u2026<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">McDonald Mobile App gi\u00fap ng\u01b0\u1eddi mua thu\u1eadn ti\u1ec7n truy v\u1ea5n th\u00f4ng tin v\u00e0 mua lo\u1ea1i s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi c\u0169ng t\u00edch g\u00f3p \u0111i\u1ec3m th\u00e0nh vi\u00ean, t\u00ecm ra shop McDonald g\u1ea7n nh\u1ea5t .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi mua c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 order qua website chuy\u00ean ship h\u00e0ng order nh\u01b0 Foody, GoViet, GrabFood v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh .<\/span><\/p>\n<h3 id=\"quang-cao\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Qu\u1ea3ng c\u00e1o (Promotion)<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">McDonald s\u1eed d\u1ee5ng nh\u1eefng gi\u1ea3i ph\u00e1p marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u00ed d\u1ee5, \u0111\u1ec3 cung \u1ee9ng th\u00f4ng tin v\u1ec1 m\u00f3n m\u1edbi \u0111\u1ebfn ng\u01b0\u1eddi mua v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd mua n\u00f3, McDonald s\u1eed d\u1ee5ng ph\u1ed1i h\u1ee3p nh\u1eefng h\u00ecnh th\u1ee9c sau :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ch\u1ea1y qu\u1ea3ng c\u00e1o<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Public Relations<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Marketing tr\u1ef1c ti\u1ebfp (Direct Marketing)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u00e1ng quan t\u00e2m nh\u1ea5t c\u1ee7a McDonald. Kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng TV, t\u1edd r\u01a1i in \u1ea5n, McDonald c\u00f2n s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 truy\u1ec1n \u0111i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">VD : McDonald cung \u1ee9ng phi\u1ebfu gi\u1ea3m gi\u00e1 v\u00e0 T\u1eb7ng Ngay qu\u00e0 k\u00e8m theo cho 1 s\u1ed1 \u00edt m\u1eabu s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 l\u00f4i cu\u1ed1n nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ngo\u00e0i ra, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed quan h\u1ec7 c\u00f4ng ch\u00fang nh\u01b0 t\u1ed5 ch\u1ee9c tri\u1ec3n khai t\u1eeb thi\u1ec7n Ronald McDonald House c\u0169ng gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb t\u00ean th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f4i khi, McDonald c\u0169ng marketing tr\u1ef1c ti\u1ebfp t\u1ea1i nh\u1eefng tham gia v\u00e0o nh\u1eefng s\u1ef1 ki\u1ec7n h\u1ed9i \u0111\u1ed3ng, b\u1eefa ti\u1ec7c l\u1edbn, \u2026<\/span><\/p>\n<h3 id=\"phan-tich-4p\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Gi\u00e1 c\u1ea3 (Pricing)<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">V\u1edbi ti\u1ec1m n\u0103ng t\u1ed1i \u0111a doanh thu v\u00e0 s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng \u0111\u01b0\u1ee3c b\u00e1n \u0111i, McDonald s\u1eed d\u1ee5ng t\u00edch h\u1ee3p nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 th\u00e0nh nh\u01b0 sau :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ecbnh gi\u00e1 theo g\u00f3i (bundle pricing)<\/span><\/li>\n<li><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">\u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><img decoding=\"async\" class=\"wp-image-10086 aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2019\/04\/giam-gia.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a McDonald's\" \/>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 k\u1ebft h\u1ee3p c\u1ee7a McDonald.<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo g\u00f3i, McDonald ph\u00e2n ph\u1ed1i nh\u1eefng combo m\u00f3n \u0103n \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u h\u01a1n so v\u1edbi vi\u1ec7c mua ri\u00eang t\u1eebng m\u00f3n. V\u00ed d\u1ee5, ng\u01b0\u1eddi mua ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn combo Happy Meal g\u1ed3m g\u00e0 r\u00e1n, burger, n\u01b0\u1edbc ng\u1ecdt \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed ng\u00e2n s\u00e1ch .<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">M\u1eb7t kh\u00e1c, gi\u1ea3i ph\u00e1p \u0111\u1ecbnh g\u00eda theo t\u00e2m \u00fd v\u1edbi 99.000 \u0111 thay v\u00ec l\u00e0m tr\u00f2n sang 100.000 \u0111, c\u0169ng gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua th\u1ee9c \u0103n nhi\u1ec1u h\u01a1n .<\/span><\/p>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">&gt; Li\u1ec7u chi\u1ebfn d\u1ecbch marketing s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 thu h\u00fat kh\u00e1ch h\u00e0ng? \u00c1p d\u1ee5ng 4P trong<strong> Inbound Marketing<\/strong> s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u cho b\u1ea1n!<\/span><\/p><\/blockquote>\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">&gt;&gt; Tham kh\u1ea3o <strong>D\u1ecbch v\u1ee5 marketing tr\u1ecdn g\u00f3i<\/strong> c\u1ee7a GTV SEO \u2013SEO Marketing Agengy h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. Ch\u00fang t\u00f4i s\u1ebd cho b\u1ea1n chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng quan v\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau \u0111\u1ea3m b\u1ea3o doanh thu.<\/span><\/p><\/blockquote>\n<h2 id=\"loi-ket\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">L\u1eddi k\u1ebft<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i \u0111\u00e3 \u0111i r\u1ea5t chi ti\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng th\u00f4ng tin b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 <strong>4P Marketing<\/strong>. Hy v\u1ecdng sau b\u00e0i vi\u1ebft, b\u1ea1n s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi cho 4P trong marketing l\u00e0 g\u00ec v\u00e0 h\u01a1n h\u1ebft l\u00e0 bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng n\u00f3 trong chi\u1ebfn d\u1ecbch marketing &amp; kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Suy ngh\u0129 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? H\u00e3y cho t\u00f4i bi\u1ebft c\u00e1ch b\u1ea1n \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c 4P marketing n\u00e0y v\u00e0 th\u00e0nh c\u00f4ng ra sao nh\u00e9!<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Xem th\u00eam: <a title=\"T\u00ecm vi\u1ec7c l\u00e0m Content Marketing t\u1ea1i \u0110\u00e0 N\u1eb5ng, tuy\u1ec3n d\u1ee5ng Content Marketing t\u1ea1i \u0110\u00e0 N\u1eb5ng\" href=\"https:\/\/migoda.vn\/content-marketing-da-nang-1648292401\" target=\"_blank\" rel=\"bookmark noopener\">T\u00ecm vi\u1ec7c l\u00e0m Content Marketing t\u1ea1i \u0110\u00e0 N\u1eb5ng, tuy\u1ec3n d\u1ee5ng Content Marketing t\u1ea1i \u0110\u00e0 N\u1eb5ng<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc !<\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">T\u00e0i li\u1ec7u t\u00ecm hi\u1ec3u th\u00eam :<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\"><strong>\u0110\u1ecdc ti\u1ebfp:<\/strong><\/span><\/p>\n<\/div>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Xem th\u00eam:\u00a0<a href=\"https:\/\/giaidieu.com\/blog\/10-buoc-de-kinh-doanh-online-thanh-cong-cho-nguoi-moi-bat-dau\" target=\"_blank\" rel=\"nofollow noopener\">10 b\u01b0\u1edbc \u0111\u1ec3 kinh doanh online th\u00e0nh c\u00f4ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Ngu\u1ed3n: GTV SEO<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff; text-align: justify;\"><span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Source: <a title=\"https:\/\/migoda.vn\" href=\"https:\/\/migoda.vn\/\" target=\"_blank\" rel=\"bookmark noopener\">https:\/\/migoda.vn<\/a> <\/span><br \/>\n<span style=\"font-size: 130%; font-family: 'times new roman', times, serif;\">Category: <a title=\"CONTENT MARKETING\" href=\"https:\/\/migoda.vn\/category\/thong-tin-huu-ich\/content-marketing\" target=\"_blank\" rel=\"bookmark noopener\">CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1i ni\u1ec7m 4P trong marketing l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u d\u01b0\u1edbi thu\u1eadt ng\u1eef Marketing Mix (ti\u1ebfp th\u1ecb h\u1ed7n h\u1ee3p) trong m\u1ed9t b\u00e0i b\u00e1o c\u1ee7a Neil Borden v\u00e0o n\u0103m 1964.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[193],"class_list":["post-2149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-4p-marketing"],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2149"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2149"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5090"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}