{"id":2191,"date":"2022-03-28T18:12:41","date_gmt":"2022-03-28T18:12:41","guid":{"rendered":"https:\/\/migoda.vn\/6c-trong-marketing-1648491152"},"modified":"2023-04-22T13:47:06","modified_gmt":"2023-04-22T13:47:06","slug":"6c-trong-thong-diep-pr-1648491152","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/6c-trong-thong-diep-pr-1648491152\/","title":{"rendered":"6C trong th\u00f4ng \u0111i\u1ec7p PR – Wiki Marketing PR Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam"},"content":{"rendered":"
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6C trong th\u00f4ng \u0111i\u1ec7p PR – Wiki Marketing PR Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam<\/span><\/h2>\n

Th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u1ed9t ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ea7n b\u1ea3o v\u1ec7 6 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ed1ng nh\u1ea5t v\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed kh\u00e1c trong n\u1ed7 l\u1ef1c chung \u0111\u1ec3 t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh t\u00ean th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n

Credibility \u2013 Uy t\u00edn c\u1ee7a ngu\u1ed3n ph\u00e1t th\u00f4ng \u0111i\u1ec7p<\/strong><\/span><\/h3>\n

M\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 ch\u00ednh tr\u1ecb \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n b\u1edfi Nh\u00e0 xu\u1ea5t b\u1ea3n Ch\u00ednh tr\u1ecb v\u01b0\u01a1ng qu\u1ed1c ch\u1eafn ch\u1eafn s\u1ebd c\u00f3 uy t\u00edn h\u01a1n nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n kh\u00e1c. \u0110\u00e2y ch\u00ednh l\u00e0 ph\u01b0\u01a1ng ph\u00e1p l\u1ea5y m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn kh\u00e1c \u0111\u1ec3 t\u01b0\u01a1ng h\u1ed7 cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh .<\/span><\/p>\n

M\u1ed9t th\u00f4ng c\u00e1o khuy\u00ean d\u00f9ng c\u1ee7a c\u00e1c trung t\u00e2m b\u00e1c s\u0129 nha khoa ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 \u00edch cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c r\u0103ng mi\u1ec7ng, \u0111\u00f3 l\u00e0 h\u00ecnh \u1ea3nh m\u00e0 Colgate c\u1ed1 x\u00e2y d\u1ef1ng nh\u1eb1m thuy\u1ebft ph\u1ee5c nh\u1eefng ng\u01b0\u1eddi mua th\u00f4ng qua s\u1ef1 th\u1eed nghi\u1ec7m c\u1ee7a b\u00e1c s\u0129 chuy\u00ean khoa. Ho\u1eb7c h\u00ecnh \u1ea3nh so s\u00e1nh tr\u1eafng v\u00e0 ch\u1eafc nh\u01b0 ng\u1ecdc trai n\u1ebfu s\u1eed d\u1ee5ng Colgate, b\u00ean c\u1ea1nh \u0111\u00f3 h\u1ecd ti\u1ebfp t\u1ee5c \u0111\u1ecbnh v\u1ecb m\u00e0u \u0111\u1ecf \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u00ecnh v\u00e0 th\u1ec3 hi\u1ec7n n\u00f3 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec3n th\u1ecb.<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: 6C trong th\u00f4ng \u0111i\u1ec7p PR – Wiki Marketing PR Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam<\/a><\/span><\/p>\n<\/div>\n

Context \u2013 Ph\u1ea1m vi ph\u00e2n ph\u1ed1i th\u00f4ng \u0111i\u1ec7p c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u1eb7t ra<\/strong><\/span><\/h3>\n

C\u00e1c s\u1ea3n ph\u1ea9m ph\u00e2n \u0111\u1ea1m v\u1eabn th\u01b0\u1eddng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o N\u00f4ng th\u00f4n ng\u00e0y nay thay v\u00ec qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o Ph\u1ee5 n\u1eef. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u00edch h\u1ee3p trong \u0111\u00f3 bao g\u1ed3m c\u1ea3 vi\u1ec7c x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi m\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i.\"\"<\/span><\/p>\n

Tuy nhi\u00ean, khoanh v\u00f9ng ph\u1ea1m vi ph\u00e2n ph\u1ed1i th\u00f4ng \u0111i\u1ec7p PR th\u01b0\u1eddng mang t\u00ednh \u0111\u00fang chu\u1ea9n cao, th\u1ebf cho n\u00ean, \u0111i\u1ec1u thi\u1ebft y\u1ebfu l\u00e0 b\u1ea3o v\u1ec7 m\u1ee5c ti\u00eau m\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed PR theo \u0111u\u1ed5i \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch \u0111\u00fang chu\u1ea9n. N\u1ed7 l\u1ef1c ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3i qua vi\u1ec7c duy tr\u00ec \u0111\u1ed9i b\u00f3ng c\u1ee7a C\u00f4ng ty g\u1ea1ch \u0110\u1ed3ng T\u00e2m l\u00e0 m\u1ed9t v\u00ed d\u1ee5 .<\/span><\/p>\n

Content \u2013 N\u1ed9i dung th\u00f4ng \u0111i\u1ec7p c\u1ea7n \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u v\u00e0 c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi nh\u1eadn<\/strong><\/span><\/h3>\n

Mead Johnson cho r\u1eb1ng, t\u00ecnh th\u01b0\u01a1ng c\u1ee7a ng\u01b0\u1eddi m\u1eb9 so v\u1edbi con b\u1eb1ng s\u1eefa Enfa A + gi\u00fap tr\u1ebb m\u01b0u tr\u00ed v\u00e0 mang \u0111\u1ebfn ni\u1ec1m vui cho ng\u01b0\u1eddi m\u1eb9 \u201c A + cho b\u00e9 v\u00e0 @ cho m\u1eb9 \u201d. Tuy nhi\u00ean, h\u00ecnh \u1ea3nh A + h\u01a1i kh\u00f3 hi\u1ec3u, v\u00ec n\u1ebfu hi\u1ec3u l\u00e0 \u0111i\u1ec3m th\u00ec N\u01b0\u1edbc Ta s\u1eed d\u1ee5ng thang \u0111i\u1ec3m 10 ch\u1ee9 kh\u00f4ng d\u00f9ng \u0111i\u1ec3m A + ; n\u1ebfu hi\u1ec3u theo ngh\u0129a khoa h\u1ecdc th\u00ec A + mang th\u00eam NHA + ARAE .<\/span>
\nVi\u1ec7c n\u00e0y ph\u1ee9c t\u1ea1p \u0111\u1ebfn m\u1ee9c Mead Johnson ph\u1ea3i s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p PR tr\u00ean b\u00e1o tr\u1ea3i qua nh\u1eefng b\u00e0i ph\u1ecfng v\u1ea5n T\u1ed5ng gi\u00e1m \u0111\u1ed1c Tradewind Asia \u2013 Tr\u01b0\u1edfng \u0111\u1ea1i di\u1ec7n thay m\u1eb7t ph\u1ecbu ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m ti\u1ebfp th\u1ecb c\u1ee7a Mead Johnson Nutritionals t\u1ea1i N\u01b0\u1edbc Ta v\u1ec1 nh\u1eefng ch\u1ea5t b\u1ed5 sung DHA v\u00e0 ARA .<\/span><\/p>\n

Clarity \u2013 Th\u00f4ng \u0111i\u1ec7p ph\u1ea3i r\u00f5 r\u00e0ng<\/strong><\/span><\/h3>\n

Th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng nh\u1eb1m m\u1ee5c \u0111\u00edch tr\u00e1nh nh\u1eefng hi\u1ec3u nh\u1ea7m kh\u00f4ng \u0111\u00e1ng c\u00f3. H\u00ecnh \u1ea3nh trong th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c bi\u1ec3u l\u1ed9 r\u00f5 r\u00e0ng th\u00ec vi\u1ec7c l\u00e0m x\u00e1c \u0111\u1ecbnh s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ed1t. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng l\u00e0 th\u00f4ng \u0111i\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed PR mang t\u00ednh ch\u00e2n th\u1ef1c cao h\u01a1n trong nh\u1eefng qu\u1ea3ng c\u00e1o, do \u0111\u00f3 n\u00f3 d\u1ec5 h\u1ea5p d\u1eabn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u1ec5 ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 ni\u1ec1m tin v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u h\u01a1n qu\u1ea3ng c\u00e1o .<\/span>
\nV\u00ec th\u1ebf, m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u201c ch\u0103m nom \u201d t\u1ed1t s\u1ebd b\u1ed9c l\u1ed9 trong n\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb v\u1ec1 h\u1ed9i \u0111\u1ed3ng, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng v\u00e0 g\u00f3p ph\u1ea7n nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o d\u1ef1ng m\u1ed9t qu\u1ed1c t\u1ebf t\u1ed1t \u0111\u1eb9p h\u01a1n, trong s\u00e1ng h\u01a1n. Suzuki Vitara 4WD c\u1ed1 g\u1eafng n\u1ed7 l\u1ef1c ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a n\u00f3 \u201c th\u00e2n thi\u1ec7n \u201d v\u00e0 \u201c b\u1ea3nh bao \u201d, v\u1edbi h\u00ecnh \u1ea3nh ca s\u0129 QD \u0111\u01b0\u1ee3c l\u1ea5y l\u00e0m n\u1ec1n cho s\u1ef1 b\u1ea3nh bao c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u, ca s\u0129 th\u01b0\u1eddng h\u00e1t nh\u1eefng b\u00e0i h\u00e1t l\u00e3ng m\u1ea1n, ti\u1ec1n chi\u1ebfn v\u1edbi b\u1ed9 com l\u00ea b\u00f3ng m\u01b0\u1ee3t v\u00e0 li\u00ean t\u1ee5c Open tr\u00ean truy\u1ec1n h\u00ecnh v\u1edbi c\u1ea3 \u201c c\u00e2y \u201d tr\u1eafng .<\/span>
\nS\u1ef1 b\u1ea3nh bao v\u00e0 h\u00e0o nho\u00e1ng n\u00e0y \u0111\u01b0\u1ee3c C\u00f4ng ty Suzuki t\u1eadn d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a \u0111\u1ebfn t\u00edch h\u1ee3p v\u1edbi m\u1ed9t gi\u00e1 tr\u1ecb g\u1ecdi l\u00e0 \u201c th\u00e2n thi\u1ec7n \u2013 ng\u0103n n\u1eafp m\u00e0 gi\u1ea3n d\u1ecb v\u00e0 \u0111\u01a1n gi\u1ea3n \u201d \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m cho th\u00f4ng \u0111i\u1ec7p tr\u1edf n\u00ean kh\u00f4ng r\u00f5 r\u00e0ng, v\u00ec ch\u1eafc nh\u01b0 \u0111inh l\u00e0 ng\u01b0\u1eddi ta \u0111\u00f4i l\u00fac mong \u01b0\u1edbc \u0111\u1ea1t c\u1ea3 hai gi\u00e1 tr\u1ecb nh\u01b0ng \u1edf \u0111\u00e2y ch\u1ec9 c\u00f3 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn ho\u1eb7c l\u00e0 \u201c b\u1ea3nh bao \u201d ho\u1eb7c l\u00e0 \u201c th\u00e2n thi\u1ec7n \u201d .<\/span><\/p>\n

Channel \u2013 L\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng b\u00e1 n\u00e0o<\/strong><\/span><\/h3>\n

Nh\u01b0 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong quy tr\u00ecnh l\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb, ch\u1ee7 th\u1ec3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed PR ph\u1ea3i bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea3m nhi\u1ec7m th\u00f4ng \u0111i\u1ec7p n\u00e0o s\u1ebd s\u1eed d\u1ee5ng k\u00eanh PR n\u00e0o. S\u1ef1 t\u01b0\u01a1ng th\u00edch gi\u1eefa \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 k\u00eanh truy\u1ec1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00f4i th\u00fac th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i t\u1ed1t h\u01a1n .<\/span>
\nC\u00f4ng ty Kinh \u0110\u00f4 mong \u01b0\u1edbc ti\u1ebfp c\u1eadn \u0111a ph\u1ea7n nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch b\u00f3ng \u0111\u00e1 tr\u1ea3i qua vi\u1ec7c h\u1ed7 tr\u1ee3 v\u1ed1n cho Gi\u1ea3i v\u00f4 \u0111\u1ecbch b\u00f3ng \u0111\u00e1 v\u01b0\u01a1ng qu\u1ed1c V.League 2004. Tuy nhi\u00ean, \u0111\u1eb7c t\u00ednh c\u1ee7a nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem b\u00f3ng \u0111\u00e1 v\u00e0 hi\u1ec7n h\u1eefu tr\u00ean nh\u1eefng s\u00e2n b\u00f3ng l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng mua so v\u1edbi nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m b\u00e1nh ng\u1ecdt .<\/span><\/p>\n

N\u0103m 2003 c\u00f2n c\u00f3 Pepsi \u0111i c\u00f9ng Kinh \u0110\u00f4 trong vi\u1ec7c t\u00e0i tr\u1ee3 cho V.League, nh\u01b0ng \u0111\u1ebfn n\u0103m 2004 gi\u1ea3i ch\u1ec9 c\u00f2n l\u00e0 Kinh \u0110\u00f4 \u2013 V.League 2004. Nguy\u00ean nh\u00e2n v\u00ec sao Pepsi t\u1eeb b\u1ecf vi\u1ec7c t\u00e0i tr\u1ee3 cho s\u1ef1 ki\u1ec7n n\u00e0y ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, m\u1eb7c d\u00f9 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 Pepsi h\u01b0\u1edbng t\u1edbi ph\u00f9 h\u1ee3p h\u01a1n Kinh \u0110\u00f4.<\/span><\/p>\n

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Xem th\u00eam: Top 7 xu h\u01b0\u1edbng Content Marketing h\u1ee9a h\u1eb9n trong n\u0103m 2022<\/a><\/span><\/p>\n<\/div>\n

Capability \u2013 Kh\u1ea3 n\u0103ng ti\u1ebfp nh\u1eadn v\u00e0 hi\u1ec3u th\u00f4ng \u0111i\u1ec7p c\u1ee7a ng\u01b0\u1eddi nh\u1eadn<\/strong><\/span><\/h3>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n tr\u00ean, ph\u1ea7n l\u1edbn th\u00f4ng \u0111i\u1ec7p \u201c A + cho b\u00e9 v\u00e0 @ cho m\u1eb9 \u201d c\u1ee7a Mead Johnson kh\u00e1 kh\u00f3 hi\u1ec3u so v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1eb9. C\u00e1c \u0111\u1eb7c t\u00ednh v\u1ec1 k\u1ef9 thu\u1eadt n\u00ean \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1ea3i tr\u1ea3i qua nh\u1eefng g\u00ec \u0111\u01a1n thu\u1ea7n m\u00e0 d\u1ec5 hi\u1ec3u .<\/span>
\n\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c b\u1ed9t gi\u1eb7t V\u00ec D\u00e2n v\u1eadn d\u1ee5ng kh\u00e1 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc \u1edf th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. Chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng t\u1ea1i n\u00f4ng th\u00f4n, b\u1ed9t gi\u1eb7t V\u00ec D\u00e2n v\u1edbi gi\u00e1 r\u1ebb, v\u1ecf h\u1ed9p lo\u1ea1i s\u1ea3n ph\u1ea9m vi\u1ebft v\u1eeba \u0111\u1ee7 t\u1ed5ng th\u1ec3 nh\u1eefng th\u00f4ng tin v\u1ec1 \u0111\u1eb7c t\u00ednh m\u1eabu s\u1ea3n ph\u1ea9m, x\u00e1c nh\u1eadn tr\u1ea3i qua nh\u1eefng ghi nh\u1eadn c\u1ee7a b\u00ean th\u1ee9 ba \u2013 theo 1 s\u1ed1 \u00edt chuy\u00ean vi\u00ean th\u00ec th\u00f4ng tin nh\u01b0 v\u1eady qu\u00e1 d\u1ea7y v\u00e0 kh\u00f4ng d\u1ec5 ti\u1ebfp thu. Tuy nhi\u00ean, \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ng\u01b0\u1eddi d\u00e2n s\u1ed1ng \u1edf n\u00f4ng th\u00f4n N\u01b0\u1edbc Ta, h\u1ecd kh\u00f4ng mu\u1ed1n mua s\u1ea3n ph\u1ea9m gi\u00e1 cao nh\u01b0 OMO ho\u1eb7c Tide, th\u00ec vi\u1ec7c \u0111\u01b0a m\u1eabu s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0o, h\u1ecd c\u1ea7n bi\u1ebft lo\u1ea1i s\u1ea3n ph\u1ea9m t\u1ed1t hay x\u1ea5u. Vi\u1ec7c ghi th\u00f4ng tin d\u1ea7y \u0111\u1eb7c v\u00e0 c\u1ee5 th\u1ec3 tr\u00ean v\u1ecf h\u1ed9p \u0111\u00e3 \u0111\u01b0a \u0111\u1ebfn th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc cho V\u00ec D\u00e2n .<\/span>
\nKhi n\u00f3i \u0111\u1ebfn 6C trong ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed PR, nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng, v\u1eady th\u00ec m\u1eabu s\u1ea3n ph\u1ea9m n\u00e0o v\u1edbi nh\u1eefng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eadp ng\u01b0\u1eddi mua t\u01b0\u01a1ng \u1ee9ng n\u00e0o s\u1ebd l\u1ef1a ch\u1ecdn t\u1eebng n\u1ed9i dung trong 6C th\u1ebf n\u00e0o ? C\u00e1ch hi\u1ec3u nh\u01b0 v\u1eady s\u1ebd kh\u00f4ng h\u1ec1 mang \u0111\u1ebfn cho doanh nghi\u1ec7p hi\u1ec7u su\u1ea5t cao cao trong s\u1eed d\u1ee5ng PR \u0111\u1ec3 ti\u1ebfp th\u1ecb t\u00ean th\u01b0\u01a1ng hi\u1ec7u .<\/span><\/p>\n

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Khi s\u1eed d\u1ee5ng PR, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u1ea3 6 y\u1ebfu t\u1ed1 C ph\u1ea3i \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ed3ng th\u1eddi, h\u1ee3p l\u00fd trong m\u1ed1i quan h\u1ec7 t\u1ed5ng ho\u00e0 gi\u1eefa ch\u00fang ch\u1ee9 kh\u00f4ng ch\u1ec9 ch\u1ecdn l\u1ef1a y\u1ebfu t\u1ed1 b\u1ea5t k\u1ef3 n\u00e0o. Khi \u0111\u00e3 c\u00f3 k\u00eanh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng r\u00f5 r\u00e0ng, th\u00f4ng \u0111i\u1ec7p th\u00edch h\u1ee3p ch\u1eafc ch\u1eafn s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 thu nh\u1eadn c\u1ee7a ph\u00eda ng\u01b0\u1eddi mua \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/p>\n

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Xem th\u00eam: 4P Marketing l\u00e0 g\u00ec? 6 B\u01b0\u1edbc \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c 4P Marketing<\/a><\/span><\/p>\n<\/div>\n

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\nCategory: CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

6C trong th\u00f4ng \u0111i\u1ec7p PR – Wiki Marketing PR Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam Th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u1ed9t ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ea7n b\u1ea3o v\u1ec7 6 y\u1ebfu…<\/p>\n","protected":false},"author":1,"featured_media":5085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[194],"class_list":["post-2191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-6c-trong-thong-diep-pr"],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2191"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2191"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5085"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}