{"id":2193,"date":"2022-03-28T19:00:33","date_gmt":"2022-03-28T19:00:33","guid":{"rendered":"https:\/\/migoda.vn\/chien-luoc-7p-1648494028"},"modified":"2023-04-22T13:46:31","modified_gmt":"2023-04-22T13:46:31","slug":"chien-luoc-7p-1648494028","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/chien-luoc-7p-1648494028\/","title":{"rendered":"7P trong marketing L\u00e0 G\u00ec? M\u00f4 h\u00ecnh Marketing Mix 7P 2022"},"content":{"rendered":"
\n

Tr\u01b0\u1edbc khi \u0111i v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a 7P trong marketing<\/strong> v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111\u1ec3 tr\u00e1nh vi\u1ec7c nh\u1ea7m l\u1eabn gi\u1eefa 4P, 4C v\u00e0 7P trong Marketing Mix, b\u1ea1n n\u00ean ch\u00fa \u00fd v\u00e0o h\u00ecnh \u1ea3nh b\u00ean d\u01b0\u1edbi:<\/span><\/p>\n

\"marketing<\/span>
\nM\u00f4 h\u00ecnh Marketing 7P Mix<\/span><\/p>\n

H\u00ecnh \u1ea3nh tr\u00ean l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 \u0111\u01a1n gi\u1ea3n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean Marketing Mix.<\/strong><\/span><\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng hi\u1ec3u c\u1ee5 th\u1ec3 v\u00e0 k\u0129 l\u01b0\u1ee1ng v\u1ec1 nh\u1eefng ch\u1eef P c\u1ee7a 7P trong Marketing Mix, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 \u0111i nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng b\u1ea3o v\u1ec7 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc cho doanh nghi\u1ec7p .<\/span><\/p>\n

R\u1ea5t nhi\u1ec1u chuy\u00ean gia \u0111\u00e3 k\u1ebft lu\u1eadn r\u1eb1ng:<\/span><\/p>\n

\n

B\u1ea1n \u0111ang \u0111\u1ecdc: 7P Trong Marketing L\u00e0 G\u00ec? M\u00f4 h\u00ecnh Marketing Mix 7P 2022<\/a><\/span><\/p>\n<\/div>\n

Trong kinh doanh th\u01b0\u01a1ng m\u1ea1i, n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft r\u00f5 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm ra \u0111\u00fang m\u1ef1c nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi mua mu\u1ed1n th\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1eafc nh\u01b0 \u0111inh s\u1ebd th\u1ea5t b\u1ea1i .<\/span><\/p><\/blockquote>\n

tr\u00e1i l\u1ea1i, b\u1ea1n s\u1ebd thu \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh thu khi n\u1eafm r\u00f5 nh\u1eefng kh\u00e1i ni\u1ec7m tr\u00ean. V\u00e0 h\u01a1n th\u1ebf n\u1eefa, b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 l\u00e0m cho doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 ki\u00ean c\u1ed1 .<\/span><\/p>\n

Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing<\/strong>, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng marketers \u0111\u1ea7y tham v\u1ecdng th\u00ec \u0111\u1ec1u cho r\u1eb1ng 7P trong marketing<\/strong> l\u00e0 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, v\u00e0 ch\u1eb3ng th\u00e8m t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 n\u00f3.<\/span><\/p>\n

V\u1eady b\u1ea1n c\u00f3 th\u1eadt s\u1ef1 hi\u1ec3u 7P trong Marketing Mix l\u00e0 g\u00ec kh\u00f4ng ? H\u00e3y c\u00f9ng t\u00f4i kh\u00e1m ph\u00e1 nh\u00e9 .<\/span><\/p>\n

Marketing Mix l\u00e0 g\u00ec?<\/span><\/h2>\n

Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u v\u1ec1 marketing 7P<\/strong>, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 \u0111\u1ecbnh ngh\u0129a v\u1ec1 Marketing Mix<\/strong>.<\/span><\/p>\n

Marketing Mix l\u00e0 g\u00ec<\/strong>?<\/span><\/p>\n

\u0110\u01b0a \u0111\u00fang m\u1eabu s\u1ea3n ph\u1ea9m ho\u1eb7c ph\u1ed1i h\u1ee3p ch\u00fang \u1edf \u0111\u00fang n\u01a1i, \u0111\u00fang th\u1eddi gian v\u1edbi \u0111\u00fang m\u1ee9c gi\u00e1 .<\/span><\/p><\/blockquote>\n

Ph\u1ea7n kh\u00f3 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t c\u1ea3 4 \u0111i\u1ec1u n\u00e0y ! Tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n bi\u1ebft m\u1ecdi g\u00f3c nh\u00ecn v\u1ec1 k\u1ebf ho\u1ea1ch kinh doanh th\u01b0\u01a1ng m\u1ea1i c\u1ee7a doanh nghi\u1ec7p .<\/span><\/p>\n

Nh\u01b0 t\u00f4i \u0111\u00e3 l\u01b0u \u00fd tr\u01b0\u1edbc \u0111\u00e2y, Marketing Mix ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn 4P marketing<\/strong>, 7P trong marketing, v\u00e0 gi\u1ea3 thuy\u1ebft 4Cs \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0o nh\u1eefng n\u0103m 1990.<\/span><\/p>\n

V\u1eady 7P trong marketing l\u00e0 g\u00ec<\/strong>?<\/span><\/p>\n

7p trong marketing l\u00e0 g\u00ec?<\/span><\/h2>\n

7P l\u00e0 quy m\u00f4 Marketing Mix g\u1ed3m 7 y\u1ebfu t\u1ed1 : Product ( S\u1ea3n ph\u1ea9m ), Price ( Gi\u00e1 c\u1ea3 ), Place ( \u0110\u1ecba \u0111i\u1ec3m ), Promotion ( Qu\u1ea3ng b\u00e1 ), People ( con ng\u01b0\u1eddi ), Process ( Quy tr\u00ecnh ), Physical Evidence ( h\u1ea1 t\u1ea7ng, v\u1eadt ch\u1ea5t t\u01b0\u01a1ng h\u1ed7 marketing ) .<\/span>
\n\"marketing<\/span>
\nKh\u00e1i ni\u1ec7m 7P trong marketing l\u00e0 g\u00ec?<\/span><\/p>\n

Chuy\u00ean gia marketing E. Jerome McCarthy \u0111\u00e3 t\u1ea1o ra marketing 4P v\u00e0o nh\u1eefng n\u0103m 1960. Thu\u1eadt ng\u1eef n\u00e0y sau \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c lan r\u1ed9ng ra th\u00e0nh marketing 7P v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tho\u00e1ng \u0111\u00e3ng tr\u00ean to\u00e0n qu\u1ed1c t\u1ebf. Nhi\u1ec1u tr\u01b0\u1eddng h\u1ecdc kinh t\u1ebf t\u00e0i ch\u00ednh \u0111\u00e3 d\u1ea1y kh\u00e1i ni\u1ec7m n\u00e0y trong nh\u1eefng l\u1edbp marketing c\u01a1 b\u1ea3n .<\/span>
\nM\u00f4 h\u00ecnh 7P trong marketing \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng t\u1eeb 4P n\u00e0y v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 sau :<\/span><\/p>\n

1. Product (s\u1ea3n ph\u1ea9m)<\/span><\/h3>\n

S\u1ea3n ph\u1ea9m<\/strong> l\u00e0 m\u1ed9t m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng hay s\u1ea3n xu\u1ea5t nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ed9t nh\u00f3m ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n

S\u1ea3n ph\u1ea9m trong marketing 7P ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u00f4 h\u00ecnh dung ho\u1eb7c h\u1eefu h\u00ecnh v\u00ec n\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u1edf d\u1ea1ng d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a .<\/span><\/p><\/blockquote>\n

H\u00e3y b\u1ea3o v\u1ec7 r\u1eb1ng lo\u1ea1i s\u1ea3n ph\u1ea9m b\u1ea1n phong c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t ra ph\u1ea3i cung \u1ee9ng \u0111\u00fang nhu y\u1ebfu v\u00e0 \u0111u\u1ed5i k\u1ecbp xu th\u1ebf ti\u00eau d\u00f9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n h\u01b0\u1edbng t\u1edbi .<\/span><\/p>\n

M\u1eb9o: <\/strong>B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 s\u1ea3n ph\u1ea9m nh\u1edd vi\u1ec7c k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c l\u1edbn, m\u00e0 ph\u1ea7n l\u1edbn nh\u1eefng h\u1ee3p \u0111\u1ed3ng \u0111\u00f3 \u0111\u1ec1u \u0111\u1ebfn t\u1eeb Elevator Pitch. V\u1eady Elevator Pitch l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u ngay t\u1ea1i \u0111\u00e2y.<\/span><\/p><\/blockquote>\n

V\u00ec v\u1eady, trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, marketers ph\u1ea3i th\u1ef1c hi\u1ec7n h\u00e0ng lo\u1ea1t c\u00e1c nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u1ec1 v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong> (product life cycle) m\u00e0 h\u1ecd \u0111ang t\u1ea1o ra.<\/span><\/p>\n

\"product<\/span><\/p>\n

M\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 v\u00f2ng \u0111\u1eddi nh\u1ea5t \u0111\u1ecbnh g\u1ed3m 4 qu\u00e1 tr\u00ecnh :<\/span><\/p>\n

1. Giai \u0111o\u1ea1n gi\u1edbi thi\u1ec7u (introduction)<\/span>
\n2. Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng (growth)<\/span>
\n3. Giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh (maturity)<\/span>
\n4. Giai \u0111o\u1ea1n tho\u00e1i tr\u00e0o (decline)<\/span><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i t\u00ecm c\u00e1ch n\u00e2ng c\u1ea5p c\u1ea3i ti\u1ebfn m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u1ec3 k\u00edch th\u00edch th\u00eam nhu y\u1ebfu khi n\u00f3 \u0111\u1ea1t \u0111\u1ebfn th\u1eddi h\u1ea1n thu\u1ed9c quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 tho\u00e1i tr\u00e0o .<\/span>
\nB\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng ph\u1ea3i t\u1ea1o ra nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m c\u00f3 s\u1ef1 ph\u1ed1i h\u1ee3p. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 lan r\u1ed9ng ra m\u1eabu s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch \u0111a d\u1ea1ng h\u00f3a v\u00e0 ho\u1eb7c t\u0103ng \u0111\u1ed9 s\u00e2u c\u1ee7a d\u00f2ng lo\u1ea1i s\u1ea3n ph\u1ea9m .<\/span>
\n\"7p<\/span>
\n\u0110a d\u1ea1ng ho\u00e1 s\u1ea3n ph\u1ea9m trong 7P marketing<\/span><\/p>\n

N\u00f3i chung, nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i t\u1ef1 \u0111\u1eb7t ra c\u00e2u h\u1ecfi n\u00ean l\u00e0m trong product mix l\u00e0 g\u00ec \u0111\u1ec3 cung \u1ee9ng m\u1ed9t m\u1eabu s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u .<\/span><\/p>\n

Product mix l\u00e0 g\u00ec?<\/span><\/h4>\n

Product mix l\u00e0 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c lo\u1ea1i s\u1ea3n ph\u1ea9m, ph\u1ed1i th\u1ee9c lo\u1ea1i s\u1ea3n ph\u1ea9m hay h\u1ec7 lo\u1ea1i s\u1ea3n ph\u1ea9m. Kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u1ef7 tr\u1ecdng nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m m\u00e0 m\u1ed9t doanh nghi\u1ec7p b\u00e1n ra, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng \u0111\u00e1p \u1ee9ng m\u1ed9t lo\u1ea1t m\u1eabu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nhau \u0111\u1ec3 h\u1ea5p d\u1eabn ng\u01b0\u1eddi mua trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng .<\/span>
\n\u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1eabu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng th\u00edch b\u1ea1n c\u1ea7n ph\u1ea3i v\u1ea5n \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi sau :<\/span><\/p>\n