{"id":2201,"date":"2022-03-28T23:00:40","date_gmt":"2022-03-28T23:00:40","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-content-marketing-1648508434"},"modified":"2023-04-22T13:33:02","modified_gmt":"2023-04-22T13:33:02","slug":"xay-dung-content-marketing-1648508434","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-content-marketing-1648508434\/","title":{"rendered":"C\u00e1ch X\u00e2y d\u1ef1ng Chi\u1ebfn l\u01b0\u1ee3c Content Marketing: H\u01b0\u1edbng d\u1eabn qua 11 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n"},"content":{"rendered":"
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B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng 63 % doanh nghi\u1ec7p kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch Content Marketing \u0111\u01b0\u1ee3c ghi l\u1ea1i ? \u0110\u00f3 l\u00e0 theo nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra m\u1edbi nh\u1ea5t t\u1eeb Content Marketing Institute ( CMI ) v\u00e0 MarketingProfs .<\/span><\/p>\n\n\n\n\n
\"chi\u1ebfn<\/span><\/td>\n<\/tr>\n
Theo CMI 63 % doanh nghi\u1ec7p kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch Content marketing<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kh\u00f4ng c\u00f3 g\u00ec kinh ng\u1ea1c khi nh\u1eefng c\u00f4ng ty c\u00f3 k\u1ebf ho\u1ea1ch r\u1ea5t ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y r\u1eb1ng nh\u1eefng n\u1ed7 l\u1ef1c content marketing c\u1ee7a h\u1ecd th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc .<\/span><\/p>\n

Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 may m\u1eafn – v\u00e0 b\u1ea1n c\u00f3 nguy c\u01a1 t\u1ea5t c\u1ea3 nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh s\u1ebd b\u1ecb l\u00e3ng ph\u00ed.<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: C\u00e1ch X\u00e2y d\u1ef1ng Chi\u1ebfn l\u01b0\u1ee3c Content Marketing: H\u01b0\u1edbng d\u1eabn qua 11 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n<\/a><\/span><\/p>\n<\/div>\n

\u0110\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 nguy\u00ean do t\u1ea1i sao m\u1ed9t t\u1ef7 su\u1ea5t t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ( 64 % ) n\u00f3i r\u1eb1ng h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch n\u1ed9i dung l\u00e0 m\u1ed9t trong nh\u1eefng nhu y\u1ebfu gi\u00e1o d\u1ee5c l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd .<\/span><\/p>\n

N\u1ebfu b\u1ea1n thu\u1ed9c nh\u00f3m \u0111\u00f3 v\u00e0 \u0111ang t\u1ef1 h\u1ecfi\u00a0l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o\u00a0chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/strong>\u00a0cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng tr\u1ee3 gi\u00fap.<\/span><\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc content marketing \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 t\u0103ng c\u01b0\u1eddng quy \u0111\u1ed5i k\u1ec3 t\u1eeb khi SeoTheTop ra \u0111\u1eddi l\u1ea7n ti\u00ean phong v\u00e0o n\u0103m n\u0103m ngo\u00e1i v\u00e0 ch\u00fang t\u00f4i mu\u1ed1n san s\u1ebb v\u1edbi b\u1ea1n nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c .<\/span>
\nH\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n qua 11 b\u01b0\u1edbc \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u1ef1c thi k\u1ebf ho\u1ea1ch Content Marketing s\u1ebd gi\u00fap b\u1ea1n t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng ti\u00eau t\u1ed1n l\u00e3ng ph\u00ed th\u1eddi h\u1ea1n v\u00e0 ti\u1ec1n t\u00e0i .<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc d\u1ec5 d\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content marketing:<\/strong><\/span><\/p>\n

B\u01b0\u1edbc 1. \u0110\u1eb7t tr\u00e1ch nhi\u1ec7m v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n<\/span>
\nB\u01b0\u1edbc 2. Thi\u1ebft l\u1eadp KPI c\u1ee7a b\u1ea1n<\/span>
\nB\u01b0\u1edbc 3. Bi\u1ebft r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n<\/span>
\nB\u01b0\u1edbc 4. \u0110\u00e1nh gi\u00e1 Content hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n<\/span>
\nB\u01b0\u1edbc 5. T\u00ecm ra nh\u1eefng k\u00eanh Nn\u1ed9i dung t\u1ed1t nh\u1ea5t<\/span>
\nB\u01b0\u1edbc 6. Quy\u1ebft \u0111\u1ecbnh nh\u1eefng lo\u1ea1i N\u1ed9i dung<\/span>
\nB\u01b0\u1edbc 7. X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n chia t\u00e0i nguy\u00ean<\/span>
\nB\u01b0\u1edbc 8. L\u1ecbch T\u1ea1o N\u1ed9i dung<\/span>
\nB\u01b0\u1edbc 9. T\u1ea1o n\u1ed9i dung<\/span>
\nB\u01b0\u1edbc 10. Ph\u00e2n ph\u1ed1i v\u00e0 Ti\u1ebfp th\u1ecb<\/span>
\nB\u01b0\u1edbc 11. \u0110o l\u01b0\u1eddng t\u00e1c d\u1ee5ng<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Content marketing l\u00e0 g\u00ec?<\/span><\/h2>\n

M\u1ed9t\u00a0chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung<\/b>\u00a0l\u00e0 m\u1ed9t l\u1ed9 tr\u00ecnh m\u00e0 kh\u00f4ng ch\u1ec9 cho b\u1ea1n bi\u1ebft nh\u1eefng ph\u1ea7n n\u1ed9i dung b\u1ea1n \u0111ang \u0111i \u0111\u1ec3 t\u1ea1o ra, nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o b\u1ea1n s\u1ebd t\u1ea1o ra ch\u00fang, th\u00fac \u0111\u1ea9y ch\u00fang v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 s\u1eed d\u1ee5ng n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u \u0111\u1ed9c gi\u1ea3 v\u00e0 kh\u00e1n gi\u1ea3 th\u00e0nh kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

T\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb n\u1ed9i dung th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc l\u00e0 m\u1ed9t tr\u00e1ch nhi\u1ec7m l\u1edbn, nh\u01b0ng m\u1ed9t trong nh\u1eefng tr\u00e1ch nhi\u1ec7m m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean ng\u1ea1i tri\u1ec3n khai .<\/span>
\nM\u1ed7i ph\u1ea7n c\u1ee7a k\u1ebf ho\u1ea1ch Content marketing c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng s\u1eafc th\u00e1i v\u00e0 chi ti\u1ebft c\u1ee5 th\u1ec3 \u0111\u1ed9c l\u1ea1 ri\u00eang m\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n b\u1ecf l\u1ee1. V\u00ec v\u1eady, h\u00e3y xem x\u00e9t t\u1eebng ph\u1ea7n c\u1ee7a quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 v\u00e0 t\u00f4i s\u1ebd b\u1ed5 tr\u1ee3 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c tr\u00ecnh \u0111\u1ed9 c\u1ee7a m\u00ecnh trong su\u1ed1t quy tr\u00ecnh. B\u00e2y gi\u1edd, t\u1ea5t c\u1ea3 ch\u00fang ta h\u00e3y \u0111i s\u00e2u v\u00e0o !<\/span><\/p>\n

B\u01b0\u1edbc 1. \u0110\u1eb7t nhi\u1ec7m v\u1ee5 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/span><\/h3>\n

Tr\u01b0\u1edbc khi xem\u00a0x\u00e9t\u00a0nh\u1eefng g\u00ec<\/i>\u00a0b\u1ea1n s\u1ebd t\u1ea1o, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi\u00a0l\u00fd do t\u1ea1i sao<\/i>\u00a0b\u1ea1n l\u1ea1i t\u1ea1o ra n\u00f3.<\/span><\/p>\n

T\u1ea1i sao c\u1ea7n \u0111\u1eb7t m\u1ee5c ti\u00eau cho m\u1ed7i chi\u1ebfn d\u1ecbch Content marketing?<\/span><\/h4>\n

M\u1ecdi k\u1ebf ho\u1ea1ch Content marketing \u0111\u1ec1u m\u1edf m\u00e0n v\u1edbi ti\u1ec1m n\u0103ng. B\u1ea1n \u0111\u1ecbnh th\u1ed1ng k\u00ea gi\u00e1m s\u00e1t m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a chi\u1ebfn d\u1ecbch nh\u01b0 th\u1ebf n\u00e0o ? N\u00f3 c\u00f3 ph\u1ea3i l\u00e0 Traffic ? Ng\u01b0\u1eddi \u0110K m\u1edbi ? T\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng ? Chuy\u1ec3n \u0111\u1ed5i ? Chia s\u1ebb x\u00e3 h\u1ed9i v\u00e0 t\u01b0\u01a1ng t\u00e1c ? L\u01b0\u1ee3t xem video ? T\u1ea3i xu\u1ed1ng podcast ? hay B\u00e1n h\u00e0ng ?<\/span><\/p>\n

Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 b\u1ecb cu\u1ed1n v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn thu\u1eadt content marketing, nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t \u2014 th\u00ec m\u1ed9t\u00a0l\u00fd do ch\u00ednh x\u00e1c<\/i>, b\u1ea5t k\u1ec3 b\u1ea1n t\u1ea1o ra c\u00e1i g\u00ec, n\u00f3 s\u1ebd kh\u00f4ng th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1edbm s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng kh\u00e1c khi b\u1ea1n ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0, ch\u00fang ta \u0111ang l\u00e0m g\u00ec?\u00a0V\u00e0 ch\u00fang ta s\u1ebd ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u?\u00a0Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n gi\u1ed1ng nh\u01b0 \u0111\u00f3ng m\u1ed9t con t\u00e0u.\u00a0B\u1ea1n c\u1ea7n bi\u1ebft n\u00f3 s\u1ebd \u0111i \u0111\u1ebfn \u0111\u00e2u tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u00f3ng c\u00e1c t\u1ea5m v\u00e1n g\u1ed7 l\u1ea1i v\u1edbi nhau.<\/span><\/p>\n

\u0110i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u1ed1t cho\u00a0k\u1ebf ho\u1ea1ch\u00a0chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/strong>\u00a0c\u1ee7a b\u1ea1n l\u00e0 \u0111\u01b0a ra\u00a0tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh<\/strong>\u00a0ti\u1ebfp th\u1ecb n\u1ed9i dung.\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 ng\u1eafn g\u1ecdn gi\u00fap d\u1ec5 d\u00e0ng t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec quan tr\u1ecdng – v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng – trong vi\u1ec7c t\u1ea1o n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n

M\u1ed9t c\u00f4ng b\u1ed1 thi\u00ean ch\u1ee9c Content marketing ph\u00e1c th\u1ea3o :<\/span><\/p>\n