{"id":2202,"date":"2022-03-28T23:48:36","date_gmt":"2022-03-28T23:48:36","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-content-plan-1648511314"},"modified":"2023-04-22T13:32:56","modified_gmt":"2023-04-22T13:32:56","slug":"xay-dung-plan-content-1648511314","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-plan-content-1648511314\/","title":{"rendered":"Plan Content – C\u00e1ch Thi\u1ebft L\u1eadp M\u1ee5c Ti\u00eau Content Th\u00f4ng Minh"},"content":{"rendered":"
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\u0110\u1ec3 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch content b\u00e0i b\u1ea3n, hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 th\u1ec3 duy tr\u00ec b\u1ec1n v\u1eefng. \u0110i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0 m\u1ed9t plan content<\/strong> ho\u00e0n ch\u1ec9nh. V\u1edbi b\u1ea3n k\u1ebf ho\u1ea1ch n\u1ed9i dung, content writer \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c c\u1ea5p \u0111\u1ed9 v\u00e0 quy m\u00f4 content c\u1ea7n s\u1ea3n xu\u1ea5t.<\/span><\/p>\n

Plan content l\u00e0 g\u00ec?<\/span><\/h2>\n

\"plan<\/span><\/p>\n

Plan content <\/strong>l\u00e0 n\u1ed9i dung bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c, ch\u1ec9 ti\u00eau \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra trong chi\u1ebfn l\u01b0\u1ee3c content. M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch content bao g\u1ed3m nh\u1eefng c\u00f4ng vi\u1ec7c nh\u01b0: nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, theo d\u00f5i visitor, vi\u1ebft blog, thi\u1ebft k\u1ebf,\u2026<\/span><\/p>\n

T\u00f9y v\u00e0o Lever n\u1ed9i dung v\u00e0 quy m\u00f4 chi\u1ebfn d\u1ecbch content, b\u1ea3n k\u1ebf ho\u1ea1ch content c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng \u0111\u1ed5i kh\u00e1c v\u00e0 ti\u00eau chu\u1ea9n \u0111\u1eb7t ra \u0111\u1ec3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p<\/span><\/p>\n

Ph\u00e2n bi\u1ec7t plan content v\u00e0 chi\u1ebfn l\u01b0\u1ee3c content<\/span><\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea7m l\u1eabn gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c content v\u00e0 k\u1ebf ho\u1ea1ch content. Th\u1eadm ch\u00ed, \u1edf m\u1ed9t s\u1ed1 ngu\u1ed3n tin c\u00f2n s\u1eed d\u1ee5ng hai thu\u1eadt ng\u1eef n\u00e0y \u0111\u1ec3 thay th\u1ebf cho nhau. Th\u1ebf nh\u01b0ng, plan content v\u00e0 chi\u1ebfn l\u01b0\u1ee3c content kh\u00e1c nhau.<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: Plan Content – C\u00e1ch Thi\u1ebft L\u1eadp M\u1ee5c Ti\u00eau Content Th\u00f4ng Minh<\/a><\/span><\/p>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c content s\u1ebd \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho ch\u1ec9 ti\u00eau, vi\u1ec7c l\u00e0m b\u1ea1n c\u1ea7n \u0111\u01b0a v\u00e0o plan content. Theo \u0111\u00f3, k\u1ebf ho\u1ea1ch content mang t\u00ednh d\u00e0i h\u1ea1n, plan content mang t\u00ednh th\u1eddi gian ng\u1eafn v\u00e0 chi ti\u1ebft m\u1ee5c ti\u00eau \u0111\u1ec1 ra v\u00e0 vi\u1ec7c l\u00e0m .<\/span><\/p>\n

6 B\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch content b\u00e0i b\u1ea3n<\/span><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng plan content chuy\u00ean nghi\u1ec7p v\u00e0 b\u00e0i b\u1ea3n nh\u1ea5t m\u00e0 b\u1ea1n n\u00ean bi\u1ebft :<\/span><\/p>\n

B\u01b0\u1edbc 1: \u0110\u1eb7t m\u1ee5c ti\u00eau chi ti\u1ebft cho k\u1ebf ho\u1ea1ch<\/span><\/h3>\n

M\u1ee5c ti\u00eau c\u1ee7a plan content \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp d\u1ef1a tr\u00ean k\u1ebf ho\u1ea1ch content. \u0110\u00f3 l\u00e0 nh\u1eefng s\u1ed1 l\u01b0\u1ee3ng ch\u00ednh nh\u1eefng \u0111\u1ec3 l\u00e0m r\u00f5 h\u01b0\u1edbng \u0111i c\u1ee7a k\u1ebf ho\u1ea1ch v\u00e0 th\u1ed1ng k\u00ea gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t, hi\u1ec7u su\u1ea5t cao c\u1ee7a k\u1ebf ho\u1ea1ch .<\/span><\/p>\n

B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111\u1ed9c gi\u1ea3 v\u00e0 ch\u1ee7 \u0111\u1ec1\u00a0<\/span><\/h3>\n

\u0110\u1ec3 x\u00e1c l\u1eadp fan h\u00e2m m\u1ed9, \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ai, b\u1ea1n ph\u1ea3i tri\u1ec3n khai nh\u1eefng kh\u1ea3o s\u00e1t, \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 insight c\u1ee7a h\u1ecd. Sau khi bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn, b\u1ea1n s\u1ebd x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong chi\u1ebfn d\u1ecbch content .<\/span>
\n\u0110i\u1ec1u n\u00e0y c\u00f3 t\u01b0\u01a1ng quan m\u1eadt thi\u1ebft \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n ph\u1ea3i th\u1eadt ch\u00fa tr\u1ecdng v\u1ec1 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111\u01b0a ra. T\u1ed1t nh\u1ea5t, th\u00f4ng \u0111i\u1ec7n \u0111\u01b0a ra n\u00ean \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, \u0111\u01a1n thu\u1ea7n v\u00e0 d\u1ec5 hi\u1ec3u t\u01b0\u01a1ng th\u00edch v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng .<\/span><\/p>\n

B\u01b0\u1edbc 3: S\u1eafp x\u1ebfp l\u1ecbch tr\u00ecnh<\/span><\/h3>\n

Timeline trong plan content l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. L\u1ecbch s\u1ea3n xu\u1ea5t b\u00e0i vi\u1ebft v\u00e0 l\u1ecbch \u0111\u0103ng b\u00e0i l\u00e0 c\u00e1ch b\u1ea1n qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh m\u1ed9t team content v\u1edbi nhi\u1ec1u m\u1ea3ng nhi\u1ec7m v\u1ee5 kh\u00e1c nhau. V\u1edbi vi\u1ec7c s\u1eafp x\u1ebfp l\u1ecbch tr\u00ecnh h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd, k\u1ebf ho\u1ea1ch content c\u1ee7a b\u1ea1n m\u1edbi \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 x\u1ee9ng danh .<\/span><\/p>\n

B\u01b0\u1edbc 4: S\u00e1ng t\u1ea1o n\u1ed9i dung<\/span><\/h3>\n

D\u1ef1a v\u00e0o hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u1eefng b\u01b0\u1edbc ti\u00ean phong, b\u1ea1n s\u1ebd d\u00e0nh t\u1eadn t\u00e2m v\u00e0o vi\u1ec7c l\u00ean chi ti\u1ebft c\u1ee5 th\u1ec3 k\u1ebf ho\u1ea1ch ph\u00e1t minh s\u00e1ng t\u1ea1o content .<\/span>
\n\u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1n k\u00e9m ch\u1ea5t x\u00e1m c\u1ee7a team content nh\u01b0ng c\u0169ng l\u00e0 b\u01b0\u1edbc ti\u1ebfn kh\u00f4ng h\u1ec1 b\u1ecf l\u1ee1 n\u1ebfu b\u1ea1n mu\u1ed1n content tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh \u201c ch\u1ea5t \u201d v\u00e0 \u0111\u1ed3ng nh\u1ea5t v\u1ec1 h\u00ecnh th\u1ee9c l\u1eabn n\u1ed9i dung .<\/span>
\nTrong kh\u00e2u ph\u00e1t minh s\u00e1ng t\u1ea1o c\u1ee7a plan content, b\u1ea1n c\u1ea7n v\u1ea1ch ra chi ti\u1ebft c\u1ee5 th\u1ec3 :<\/span><\/p>\n