{"id":2208,"date":"2022-03-29T07:00:42","date_gmt":"2022-03-29T07:00:42","guid":{"rendered":"https:\/\/migoda.vn\/cach-xay-dung-content-marketing-1648537236"},"modified":"2023-04-22T13:26:35","modified_gmt":"2023-04-22T13:26:35","slug":"xay-dung-content-marketing-1648537236","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-content-marketing-1648537236\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn l\u1eadp chi\u1ebfn l\u01b0\u1ee3c Content Marketing t\u1eeb A \u0111\u1ebfn Z."},"content":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd n\u00eau ra nguy\u00ean do t\u1ea1i sao c\u1ea7n ph\u1ea3i l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch Content marketing v\u00e0 c\u00e1c b\u01b0\u1edbc thi\u1ebft y\u1ebfu \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc .<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Content Marketing l\u00e0 g\u00ec ?<\/span><\/h2>\n

Tr\u01b0\u1edbc ti\u00ean, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 xem k\u1ebf ho\u1ea1ch Content marketing ( k\u1ebf ho\u1ea1ch n\u1ed9i dung ) l\u00e0 g\u00ec nh\u00e9. N\u00f3i m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, k\u1ebf ho\u1ea1ch n\u1ed9i dung l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch Marketing t\u01b0\u01a1ng quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n tr\u1ecb g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o m\u00e0 doanh nghi\u1ec7p t\u1ea1o ra v\u00e0 chi\u1ebfm h\u1eefu .<\/span><\/p>\n

T\u1ea1i sao c\u00e1c Marketer c\u1ea7n ph\u1ea3i t\u1ea1o k\u1ebf ho\u1ea1ch Content Marketing ?<\/span><\/h2>\n

Content marketing gi\u00fap c\u00e1c doanh nghi\u1ec7p chu\u1ea9n b\u1ecb v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho vi\u1ec7c gia t\u0103ng l\u01b0u l\u01b0\u01a1ng truy c\u1eadp website (website traffic) v\u00e0 thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi. V\u00ed d\u1ee5, b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u0103ng m\u1ed9t b\u00e0i blog v\u00e0 mu\u1ed1n duy tr\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u1ed5n \u0111\u1ecbnh, r\u1ed3i nh\u00fang li\u00ean k\u1ebft t\u1edbi m\u1ed9t ebook ho\u1eb7c m\u1ed9t free tool, b\u1ea3n demo n\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng leads \u0111\u1ec1u \u0111\u1eb7n ng\u00e0y qua ng\u00e0y.<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: H\u01b0\u1edbng d\u1eabn l\u1eadp chi\u1ebfn l\u01b0\u1ee3c Content Marketing t\u1eeb A \u0111\u1ebfn Z.<\/a><\/span><\/p>\n<\/div>\n

L\u01b0u l\u01b0\u1ee3ng website v\u00e0 leads ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb nh\u1eefng n\u1ed9i dung t\u1ed1t s\u1ebd cho t\u1ea5t c\u1ea3 ch\u00fang ta s\u1ef1 linh \u0111\u1ed9ng khi th\u1eed nghi\u1ec7m c\u00e1c gi\u1ea3i ph\u00e1p Marketing kh\u00e1c \u0111\u1ec3 t\u0103ng l\u1ec7ch gi\u00e1, v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u01b0 b\u1ea3o tr\u1ee3 truy\u1ec1n th\u00f4ng online, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00eam v\u00e0o \u0111\u00f3, n\u1ed9i dung s\u1ebd kh\u00f4ng ch\u1ec9 gi\u00fap l\u00f4i cu\u1ed1n leads m\u00e0 c\u00f2n cung \u1ee9ng th\u00f4ng tin h\u1eefu ich \u00b7 ng\u01b0\u1eddi mua v\u00e0 n\u00e2ng cao h\u00ecnh \u1ea3nh t\u00ean th\u01b0\u01a1ng hi\u1ec7u .<\/span>
\nB\u00e2y gi\u1edd, h\u00e3y c\u00f9ng GrowSteak t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch Content marketing c\u1ee5 th\u1ec3 nh\u00e9 !<\/span><\/p>\n

7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch Content Marketing th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc<\/span><\/h2>\n

1) X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/span><\/h3>\n

M\u1ee5c ti\u00eau khi t\u0103ng tr\u01b0\u1edfng m\u1ed9t k\u1ebf ho\u1ea1ch Content marketing l\u00e0 g\u00ec ? T\u1ea1i sao b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch n\u1ed9i dung \u0111\u00f3 ? Vi\u1ec7c ch\u1edbp l\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c ti\u1ec1m n\u0103ng tr\u01b0\u1edbc khi m\u1edf m\u00e0n l\u1eadp k\u1ebf ho\u1ea1ch s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 s\u1eb5n s\u00e0ng chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t cho k\u1ebf ho\u1ea1ch .<\/span><\/p>\n

2) Nghi\u00ean c\u1ee9u Buyer Persona<\/span><\/h3>\n

\u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ed9t k\u1ebf ho\u1ea1ch th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc, c\u1ea7n ph\u1ea3i x\u00e1c l\u1eadp r\u00f5 r\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng ( target audience ) m\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n mu\u1ed1n nh\u1eafm t\u1edbi. T\u1ee9c l\u00e0 b\u1ea1n \u0111ang vi\u1ebft n\u1ed9i dung \u0111\u00f3 cho ai. Nh\u1eefng \u0111\u1eb7c th\u00f9 mi\u00eau t\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3 \u0111\u01b0\u1ee3c ghi l\u1ea1i trong buyer persona hay c\u00f2n g\u1ecdi l\u00e0 ch\u00e2n dung ng\u01b0\u1eddi mua .<\/span>
\n\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng quan tr\u1ecdng so v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang m\u1edf m\u00e0n ho\u1eb7c m\u1edbi b\u01b0\u1edbc v\u00e0o ng\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 Marketing. Bi\u1ebft v\u00e0 hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng s\u1ebd gi\u00fap b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung t\u01b0\u01a1ng quan v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi audience, m\u00ea ho\u1eb7c ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 quy \u0111\u1ed5i h\u1ecd th\u00e0nh ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng .<\/span>
\nN\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 kinh nghi\u1ec7m tay ngh\u1ec1, ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 kh\u00e1c \u0111i m\u1ed9t ch\u00fat \u00edt. B\u1ea1n c\u00f3 mu\u1ed1n nh\u1eafm ti\u1ec1m n\u0103ng t\u1edbi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi m\u1edbi hay lan r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng hi\u1ec7n t\u1ea1i ? B\u1ea1n c\u1ea7n xem x\u00e9t xem c\u00f3 mu\u1ed1n gi\u1eef nguy\u00ean target audience hay kh\u00f4ng ? Xem l\u1ea1i target audience c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch tri\u1ec3n khai nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra th\u1ecb tr\u01b0\u1eddng h\u00e0ng n\u0103m l\u00e0 vi\u1ec7c r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng .<\/span><\/p>\n

\"H\u01b0\u1edbng<\/span><\/p>\n

3 ) \u0110\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c n\u1ed9i dung tr\u01b0\u1edbc \u0111\u00f3<\/span><\/h3>\n

H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi m\u1edf m\u00e0n b\u1eb1ng c\u00e1c b\u00e0i vi\u1ebft tr\u00ean blog, nh\u01b0ng n\u1ebfu mu\u1ed1n th\u1eed t\u1ea1o c\u00e1c n\u1ed9i dung kh\u00e1c, h\u00e3y xem x\u00e9t xem b\u1ea1n mu\u1ed1n l\u00e0m theo format n\u00e0o. V\u00ed d\u1ee5 : n\u1ebfu b\u1ea1n \u0111ang l\u00e0m c\u00e1c b\u00e0i blog h\u00e0ng tu\u1ea7n trong n\u0103m v\u1eeba qua, vi\u1ec7c t\u1ea1o ra m\u1ed9t ebook g\u1ed3m c\u00f3 to\u00e0n b\u1ed9 c\u00e1c b\u00e0i \u0111\u0103ng blog th\u00e0nh nh\u1eefng cu\u1ed1n t\u00e0i li\u1ec7u gi\u00e1 tr\u1ecb theo ch\u1ee7 \u0111\u1ec1 s\u1ebd l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t hay \u0111\u1ec3 cung \u1ee9ng th\u00f4ng tin theo m\u1ed9t c\u00e1ch kh\u00e1c m\u1edbi l\u1ea1 h\u01a1n .<\/span>
\nN\u1ebfu l\u00e0m kinh doanh th\u01b0\u01a1ng m\u1ea1i, h\u00e3y xem l\u1ea1i c\u00e1c n\u1ed7 l\u1ef1c l\u00e0m content trong n\u0103m v\u1eeba m\u1edbi qua v\u00e0 nh\u00ecn nh\u1eadn hi\u1ec7u su\u1ea5t cao c\u1ee7a n\u00f3. Th\u1eed kh\u00e1m ph\u00e1 xem ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ed9c l\u1ea1 trong n\u0103m t\u1edbi v\u00e0 \u0111\u1eb7t ra c\u00e1c ti\u1ec1m n\u0103ng m\u1edbi b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c .<\/span><\/p>\n

4 ) S\u1eed d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb n\u1ed9i dung ( CMS )<\/span><\/h3>\n

Team marketing n\u00ean c\u00f3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb n\u1ed9i dung ( CMS ) n\u01a1i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00e0ng tr\u1eef v\u00e0 qu\u1ea3n tr\u1ecb t\u1ed5ng th\u1ec3 n\u1ed9i dung. Vi\u1ec7c qu\u1ea3n tr\u1ecb n\u1ed9i dung ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 g\u1ed3m c\u00f3 t\u1ea1o ra n\u1ed9i dung, xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch n\u1ed9i dung ngay trong CMS \u0111\u00f3 .<\/span>
\nB\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 xem x\u00e9t s\u1eed d\u1ee5ng CMS c\u1ee7a HubSpot, m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung, publish v\u00e0 gi\u00e1m s\u00e1t t\u00e1c d\u1ee5ng c\u1ee7a b\u1ea1n trong c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng. Ngo\u00e0i ra b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn kh\u00e1c g\u1ed3m c\u00f3 CoSchedule v\u00e0 WordPress .<\/span><\/p>\n

5 ) Brainstorm \u0111\u1ec3 cho ra c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u1ec1 n\u1ed9i dung<\/span><\/h3>\n

L\u00ean nh\u1eefng s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o n\u1ed9i dung th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 ph\u1ea7n kh\u00f3 kh\u0103n v\u1ea5t v\u1ea3 nh\u1ea5t trong vi\u1ec7c t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch n\u1ed9i dung. \u0110\u00f4i khi, c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 t\u00ecm ra s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o theo m\u1ed9t chi\u00eau th\u1ee9c nh\u1ea5t \u0111\u1ecbnh .<\/span><\/p>\n

\u00dd t\u01b0\u1edfng th\u1ef1c ch\u1ea5t ch\u1ec9 l\u00e0 s\u1ef1 t\u1ed5ng h\u1ee3p c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 s\u1eb5n c\u00f3. Trong m\u1ed9t v\u00e0i tr\u01b0\u1eddng h\u1ee3p,\u00a0c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3ng t\u1ed5ng h\u1ee3p nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 h\u1ecfi, nh\u1eefng quan ni\u1ec7m sai l\u1ea7m m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i th\u00f4ng qua c\u00e1c cu\u1ed9c n\u00f3i chuy\u1ec7n v\u1edbi sales. C\u00e1c\u00a0gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 nh\u1eefng m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n tham kh\u1ea3o c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho vi\u1ec7c l\u1ef1a ch\u1ecdn \u00fd t\u01b0\u1edfng vi\u1ebft n\u1ed9i dung.<\/span><\/p>\n

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Xem th\u00eam: H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch l\u00e0m content marketing thu h\u00fat<\/a><\/span><\/p>\n<\/div>\n

6 ) X\u00e1c \u0111\u1ecbnh format cho n\u1ed9i dung b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng<\/span><\/h3>\n

C\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c x\u00e2y d\u01b0ng n\u1ed9i dung m\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 s\u1ed1 \u00edt format n\u1ed9i dung th\u00f4ng d\u1ee5ng nh\u1ea5t m\u00e0 c\u00e1c nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing \u0111ang s\u1eed d\u1ee5ng v\u00e0 c\u1ea3m th\u1ea5y hi\u1ec7u su\u1ea5t cao :<\/span><\/p>\n

Blog posts<\/strong><\/span><\/p>\n

N\u1ebfu b\u1ea1n ch\u01b0a nh\u1eadn ra, hi\u1ec7n t\u1ea1i b\u1ea1n \u0111ang \u0111\u1ecdc m\u1ed9t b\u00e0i vi\u1ebft tr\u00ean blog c\u1ee7a GrowSteak. B\u00e0i \u0111\u0103ng tr\u00ean blog \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i publish li\u00ean t\u1ee5c \u0111\u1ec3 l\u00f4i cu\u1ed1n nhi\u1ec1u audience m\u1edbi. B\u00e0i \u0111\u0103ng kh\u00f4ng nh\u1eefng ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi theo d\u00f5i m\u00e0 c\u00f2n khi\u1ebfn h\u1ecd san s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o x\u00e3 h\u1ed9i v\u00e0 tr\u00ean c\u00e1c website kh\u00e1c. C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00ean c\u00f3 t\u1eeb 1.000 \u0111\u1ebfn 2 ngh\u00ecn t\u1eeb, nh\u01b0ng h\u00e3y th\u1eed test xem fan h\u00e2m m\u1ed9 c\u1ee7a b\u1ea1n c\u00f3 mu\u1ed1n \u0111\u1ecdc b\u00e0i d\u00e0i hay ng\u1eafn tr\u01b0\u1edbc nh\u00e9 .<\/span><\/p>\n

Ebooks<\/strong><\/span><\/p>\n

Ebooks l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap thu v\u1ec1 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng kh\u00e1 hi\u1ec7u su\u1ea5t cao. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng ebook sau khi \u0111i\u1ec1n th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd. N\u1ed9i dung th\u01b0\u1eddng d\u00e0i h\u01a1n, th\u00e2m th\u00fay h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n \u00edt h\u01a1n so v\u1edbi c\u00e1c b\u00e0i blog \u0111\u01b0\u1ee3c vi\u1ebft \u0111\u1ec3 l\u00f4i cu\u1ed1n kh\u00e1ch truy v\u1ea5n website. Ebooks l\u00e0 c\u00f4ng c\u1ee5 kh\u00e1 h\u1eefu d\u1ee5ng trong ti\u1ebfn tr\u00ecnh th\u1ee9 hai c\u1ee7a 4 quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 Inbound Marketing : Sau khi \u0111\u1ecdc b\u00e0i \u0111\u0103ng tr\u00ean blog, ng\u01b0\u1eddi truy v\u1ea5n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 mu\u1ed1n t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u b\u1eb1ng n\u1ed9i dung trong ebook. Do \u0111\u00f3, h\u1ecd chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng g\u1eedi th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a h\u1ecd \u0111\u1ec3 thu v\u1ec1 nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb kh\u00e1c cho vi\u1ec7c kinh doanh th\u01b0\u01a1ng m\u1ea1i c\u1ee7a h\u1ecd. Ng\u01b0\u1ee3c l\u1ea1i, doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i ebook s\u1ebd c\u00f3 m\u1ed9t list ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng workflow ch\u0103m nom v\u00e0 nu\u00f4i d\u01b0\u1ee1ng v\u1ec1 sau .<\/span><\/p>\n

Infographics<\/strong><\/span><\/p>\n

Infographics ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 cung \u1ee9ng v\u00e0 s\u1eafp x\u1ebfp t\u00e0i li\u1ec7u m\u1ed9t c\u00e1ch m\u00ea ho\u1eb7c h\u01a1n so v\u1edbi m\u1ed9t dashboard th\u00f4ng th\u01b0\u1eddng. \u0110\u00e2y l\u00e0 format tuy\u1ec7t v\u1eddi n\u1ebfu b\u1ea1n mu\u1ed1n san s\u1ebb n\u1ed9i dung ch\u1ee9a nhi\u1ec1u t\u00e0i li\u1ec7u theo m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t .<\/span><\/p>\n

Videos<\/strong><\/span><\/p>\n

Video th\u01b0\u1eddng c\u00f3 n\u0103ng l\u1ef1c l\u00f4i cu\u1ed1n s\u1ef1 ch\u0103m s\u00f3c r\u1ea5t t\u1ed1t v\u00e0 c\u00f3 khuynh h\u01b0\u1edbng \u0111\u01b0\u1ee3c san s\u1ebb nhi\u1ec1u h\u01a1n h\u1eb3n qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 c\u00e1c website so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c. C\u00e1c video y\u00ean c\u1ea7u s\u1ef1 g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 r\u1ea5t l\u1edbn v\u1ec1 th\u1eddi h\u1ea1n v\u00e0 s\u1ee9c l\u1ef1c lao \u0111\u1ed9ng h\u01a1n l\u00e0 c\u00e1c format kh\u00e1c, tuy nhi\u00ean, trong m\u1ed9t nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra c\u1ee7a Hubspot, s\u1eed d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u videos tr\u00ean facebook ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m t\u0103ng s\u1ed1 l\u01b0\u1ee3t san s\u1ebb g\u1ea5p 40 l\u1ea7n so v\u1edbi c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c .<\/span>
\nKhi mu\u1ed1n c\u00f3 th\u00eam \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a th\u00f4ng tin tr\u00ean website, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam c\u00e1c format trong b\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y :<\/span><\/p>\n

\"Cac-format-noi-dung-chien-luoc-content-marketing\"<\/span><\/p>\n

7 ) Publish v\u00e0 tr\u1ea5n \u00e1p n\u1ed9i dung<\/span><\/h3>\n

K\u1ebf ho\u1ea1ch Marketing lu\u00f4n ph\u1ea3i c\u00f3 tr\u01b0\u1edbc khi x\u00e1c l\u1eadp c\u00e1c lo\u1ea1i n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o ra, do \u0111\u00f3 k\u1ebf ho\u1ea1ch n\u00ean g\u1ed3m c\u00f3 vi\u1ec7c b\u1ea1n s\u1ebd tr\u1ea5n \u00e1p v\u00e0 s\u1eed d\u1ee5ng c\u00e1c n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o .<\/span>
\nC\u00f3 nhi\u1ec1u n\u1ed9i dung lu\u00f4n c\u00f3 s\u1ee9c h\u00fat v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng m\u1eb7c k\u1ec7 th\u1eddi h\u1ea1n tr\u00f4i qua, tuy nhi\u00ean b\u1ea1n c\u0169ng kh\u00f4ng n\u00ean b\u1ecf l\u1ee1 c\u00e1c ch\u1ee7 \u0111\u1ec1 mang t\u00ednh th\u1eddi s\u1ef1. M\u1eb7c d\u00f9 ch\u00fang ch\u1ec9 chi\u1ebfm m\u1ed9t ph\u1ea7n nh\u1ecf trong k\u1ebf ho\u1ea1ch n\u1ed9i dung, nh\u01b0ng ch\u00fang ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap t\u0103ng m\u1ed9t l\u01b0\u1ee3ng traffic \u0111\u1ed9t bi\u1ebfn .<\/span>
\nH\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ch\u1ec9 t\u1eadp trung chuy\u00ean s\u00e2u l\u00e0m marketing cho nh\u1eefng d\u1ecbp l\u1ec5 l\u1edbn nh\u01b0 Gi\u00e1ng sinh, T\u1ebft m\u00e0 qu\u00ean \u0111i nh\u1eefng \u0111\u1ee3t ngh\u1ec9 l\u1ec5 kh\u00e1c. V\u00ec v\u1eady h\u00e3y l\u00e0m marketing m\u1ed9t c\u00e1ch \u0111\u1ec1u \u0111\u1eb7n, \u0111\u1eebng \u0111\u1ec3 ti\u00eau t\u1ed1n l\u00e3ng ph\u00ed b\u1ea5t k\u1ec3 m\u1ed9t d\u1ecbp n\u00e0o .<\/span>
\nB\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng chu\u1ea9n b\u1ecb \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u ch\u01b0a ?<\/span><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 7 b\u01b0\u1edbc \u0111\u1ec3 l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, tuy nhi\u00ean c\u00f4ng vi\u1ec7c ch\u1ec9 v\u1eeba m\u1edbi b\u1eaft \u0111\u1ea7u m\u00e0 th\u00f4i. Ph\u1ea3i m\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y\u00a0th\u00e0nh c\u00f4ng. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch n\u1ed9i dung, th\u00eam c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ed1t n\u1ed9i dung t\u1ed1t h\u01a1n, l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c cho n\u0103m m\u1edbi s\u1ebd kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n n\u1ebfu b\u1ea1n l\u00e0m theo c\u00e1c b\u01b0\u1edbc v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c t\u00e0i li\u1ec7u \u1edf d\u01b0\u1edbi.<\/span><\/p>\n

\n

Xem th\u00eam: Content Marketing l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i Content Marketing th\u01b0\u1eddng g\u1eb7p<\/a><\/span><\/p>\n<\/div>\n

N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 ch\u0103m s\u00f3c \u0111\u1ebfn Content Marketing th\u00ec \u0111\u1eebng b\u1ecf l\u1ee1 cu\u1ed1n c\u1ea9m nang v\u00f4 c\u00f9ng c\u00f3 \u00edch d\u01b0\u1edbi \u0111\u00e2y :<\/span><\/p>\n

\"lam-sao-de-thuc-hien-chien-dich-inbound-marketing\"<\/span><\/p>\n

\n

Xem th\u00eam:\u00a010 b\u01b0\u1edbc \u0111\u1ec3 kinh doanh online th\u00e0nh c\u00f4ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/span><\/p>\n<\/div>\n

Ngu\u1ed3n: GrowSteak Blog – Inbound Marketing and Sales<\/span><\/p>\n

\n

Source: https:\/\/migoda.vn<\/a> <\/span>
\nCategory: CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd n\u00eau ra nguy\u00ean do t\u1ea1i sao c\u1ea7n ph\u1ea3i l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch Content marketing v\u00e0 c\u00e1c b\u01b0\u1edbc thi\u1ebft y\u1ebfu \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch th\u00e0nh…<\/p>\n","protected":false},"author":1,"featured_media":5066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[203],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2208"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2208"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5066"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}