{"id":2209,"date":"2022-03-29T10:12:45","date_gmt":"2022-03-29T10:12:45","guid":{"rendered":"https:\/\/migoda.vn\/xay-dung-chien-luoc-content-marketing-1648548761"},"modified":"2023-04-22T13:26:23","modified_gmt":"2023-04-22T13:26:23","slug":"xay-dung-chien-luoc-content-marketing-1648548761","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/xay-dung-chien-luoc-content-marketing-1648548761\/","title":{"rendered":"Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing n\u0103m 2021"},"content":{"rendered":"
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Chi\u1ebfn l\u01b0\u1ee3c Content Marketing r\u1ea5t quan tr\u1ecdng l\u0129nh v\u1ef1c SEO. N\u0103m 2021, b\u1ed9 m\u1eb7t Content Marketing \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng h\u01a1n bao gi\u1edd h\u1ebft. \u0110i\u1ec1u n\u00e0y l\u00e0m thay \u0111\u1ed5i m\u1ea1nh m\u1ebd th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn nh\u1ecf c\u0169ng bu\u1ed9c ph\u1ea3i th\u00edch \u1ee9ng.<\/span><\/p>\n

\"S\u1ed1S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea chi\u1ebfn l\u01b0\u1ee3c content marketing.K\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n l\u00e0 m\u1ed9t \u0111i\u1ec3m trung t\u00e2m trong ng\u00e0nh Marketing v\u00e0 \u0111ang c\u00f3 s\u1ef1 tranh ch\u1ea5p n\u00f3ng b\u1ee9c. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong Marketing hi\u1ec7n hay l\u00e0 ph\u1ea3i hi\u1ec3u nh\u1eefng xu th\u1ebf hi\u1ec7n t\u1ea1i v\u00e0 x\u00e1c l\u1eadp nh\u1eefng ng\u00e0nh m\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 c\u1ea3i t\u1ed5. V\u1edbi cu\u1ed9c kh\u1ea3o s\u00e1t h\u01a1n 1.500 marketers t\u1eeb nh\u1eefng v\u01b0\u01a1ng qu\u1ed1c kh\u00e1c nhau v\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch h\u01a1n 17.000 v\u1ecb tr\u00ed content marketing tr\u00ean nh\u1eefng website tuy\u1ec3n d\u1ee5ng l\u1edbn nh\u1ea5t .<\/span><\/p>\n

D\u1ef1a v\u00e0o so s\u00e1nh c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m 2019 v\u1edbi hi\u1ec7n t\u1ea1i, Toponseek s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt c\u1ee7a Content Marketing.<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing n\u0103m 2021<\/a><\/span><\/p>\n<\/div>\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing v\u00e0 Hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang<\/strong><\/span><\/h2>\n

1. Hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/strong><\/span><\/h3>\n

Vi\u1ec7c th\u1ef1c thi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 r\u1ea5t quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y n\u00e0y. Ch\u00fang \u0111\u01b0\u1ee3c cho ph\u00e9p nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai x\u00e2y d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 trong h\u1ed9i \u0111\u1ed3ng, t\u1ea1o ra nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng nh\u1ea5t l\u00e0 l\u00e0m t\u0103ng doanh thu b\u00e1n h\u00e0ng. Nh\u01b0ng c\u00f3 bao nhi\u00eau doanh nghi\u1ec7p \u0111ang tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c content marketing ? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn hi\u1ec7u su\u1ea5t m\u1ed9t c\u00e1ch \u0111\u00fang chu\u1ea9n ?<\/span>
\n\"DoanhDoanh nghi\u1ec7p th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c content marketing\"\u0110\u00e1nh\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c content marketing\"Hi\u1ec7uHi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c content marketing 2019 so v\u1edbi 2020\"\u0110\u00e1nh\u0110\u00e1nh gi\u00e1 n\u1ed9i dung Chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/p>\n

2. C\u00e1ch \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n

C\u1ea3 Marketers B2B ( Doanh nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p ) v\u00e0 B2C ( Doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi mua ) \u0111ang chi\u1ebfm th\u1ebf d\u1eef th\u1ebf ch\u1ee7 \u0111\u1ed9ng, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi v\u1ea5n \u0111\u00e1p \u0111\u00e3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c \u0111ang ng\u00e0y c\u00e0ng t\u0103ng. H\u1ea7u h\u1ebft \u0111\u1ec1u th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc, v\u1edbi h\u01a1n 70 % tin r\u1eb1ng nh\u1eefng n\u1ed7 l\u1ef1c trong chi\u1ebfn l\u01b0\u1ee3c Content Marketing hi\u1ec7n t\u1ea1i th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc h\u01a1n n\u0103m tr\u01b0\u1edbc .<\/span>
\nTuy nhi\u00ean, nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai c\u0169ng \u0111ang \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng c\u1ee7a tr\u01b0\u1eddng h\u1ee3p COVID-19. Theo Vi\u1ec7n Content Marketing ( CMI ), 94 % Content Marketers \u0111\u00e3 \u0111\u1ed5i kh\u00e1c chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2020 do h\u1eadu qu\u1ea3 tr\u1ef1c ti\u1ebfp c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID. H\u1ecd c\u1ea3i t\u1ed5 c\u00e1ch ti\u1ebfp c\u1eadn b\u1eb1ng g\u1eedi tin nh\u1eafn v\u00e0 ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ecbch ch\u1ec9nh s\u1eeda v\u00e0 bi\u00ean t\u1eadp t\u01b0\u01a1ng th\u00edch. \u0110\u00e2y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ph\u1ea3n \u1ee9ng thi\u1ebft y\u1ebfu trong th\u1eddi h\u1ea1n th\u1eddi gian ng\u1eafn. CMI cho r\u1eb1ng nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai s\u1ebd c\u1ea7n li\u00ean t\u1ee5c \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u v\u00e0 kh\u00e1m ph\u00e1 nhu y\u1ebfu bi\u1ebfn h\u00f3a c\u1ee7a ng\u01b0\u1eddi d\u00f9ng internet khi t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c content marketing trong d\u00e0i h\u1ea1n .<\/span>
\n\u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a b\u1ea3n th\u00e2n, h\u00e3y t\u00ecm hi\u1ec3u th\u00eam th\u00eam nh\u1eefng t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn n\u00e2ng cao v\u1ec1 ngh\u00e0nh .<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 th\u00e1ch th\u1ee9c khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing <\/strong><\/span><\/h2>\n

Tr\u01b0\u1edbc khi nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch nh\u1eefng gi\u1ea3i ph\u00e1p v\u00e0 s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t, tr\u01b0\u1edbc h\u1ebft c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u00fang m\u1ef1c ti\u1ec1m n\u0103ng m\u00e0 nh\u1eefng doanh nghi\u1ec7p \u0111ang mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. T\u1eeb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 t\u00ecm ra nh\u1eefng th\u1eed th\u00e1ch, c\u1ea3n tr\u1edf .<\/span>
\n\"M\u1ee5cM\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c Content Marketing \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty\"Th\u00e1chTh\u00e1ch th\u1ee9c chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/span><\/p>\n

1. M\u1ee5c ti\u00eau<\/strong><\/span><\/h3>\n

Nh\u00ecn chung nh\u1eefng c\u01a1 quan doanh nghi\u1ec7p v\u1eabn \u0111ang theo \u0111u\u1ed5i c\u00f9ng m\u1ed9t ti\u1ec1m n\u0103ng l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 l\u01b0\u1ee3ng traffic ( l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n ) \u1edf top \u0111\u1ea7u .<\/span>
\n\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ti\u1ec1m n\u0103ng n\u00e0y, nh\u1eefng doanh nghi\u1ec7p \u0111ang t\u1ea1o n\u1ed9i dung cho \u0111\u1ea7u ph\u1ec5u ti\u1ebfp th\u1ecb ( ToFu ). Theo \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a Semrush, h\u01b0\u1edbng d\u1eabn \u2018 how \u2013 to \u2019 l\u00e0 c\u00e1ch hi\u1ec7u su\u1ea5t cao nh\u1ea5t, \u0111\u1ed3 h\u1ecda th\u00f4ng tin v\u00e0 ki\u1ec3m tra c\u0169ng ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c. Nh\u1eefng n\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c cho ph\u00e9p t\u0103ng tr\u01b0\u1edfng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00ec ch\u00fang t\u1ea1o ra ti\u1ebfng vang, nh\u01b0ng quan tr\u1ecdng h\u01a1n l\u00e0 v\u00ec c\u00f3 s\u1ef1 t\u01b0\u01a1ng quan .<\/span><\/p>\n

2. Th\u00e1ch th\u1ee9c<\/strong><\/span><\/h3>\n

C\u00f3 nhi\u1ec1u c\u00e1ch m\u00e0 nh\u1eefng content marketers th\u00f4i th\u00fac l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n nh\u01b0 tr\u1ea3i qua l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n tr\u1ef1c ti\u1ebfp, l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n tr\u00ecnh l\u00e0ng b\u1eb1ng c\u00e1ch nh\u1eafm ti\u1ec1m n\u0103ng nh\u1eefng truy v\u1ea5n t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n .<\/span>
\nL\u01b0u l\u01b0\u1ee3ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 hi\u1ec7u su\u1ea5t cao v\u1ec1 ng\u00e2n s\u00e1ch, v\u00ec n\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u0129nh vi\u1ec5n. V\u00e0 h\u1ea7u h\u1ebft nh\u1eefng tr\u01b0\u1eddng h\u1ee3p, n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng th\u01b0\u1eddng xanh, c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t khi n\u00f3 \u0111\u01b0\u1ee3c \u0111\u0103ng l\u00ean, n\u00f3 s\u1ebd li\u00ean t\u1ee5c l\u00f4i cu\u1ed1n kh\u00e1ch truy v\u1ea5n v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb .<\/span><\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Content Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/strong><\/span><\/h2>\n

V\u1edbi nh\u1eefng ti\u1ec1m n\u0103ng v\u00e0 th\u1eed th\u00e1ch \u0111\u00e3 lu\u1eadn b\u00e0n, nh\u1eefng content marketers ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u0103m s\u00f3c \u0111\u1ebfn ti\u1ebfn tr\u00ecnh v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 nhi\u1ec1u n\u0103ng l\u1ef1c gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc. V\u1eady v\u00ec sao nh\u1eefng marketers v\u1eabn thao t\u00e1c cho nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai trong n\u0103m qua ?<\/span>
\n\"Chi\u1ebfnChi\u1ebfn l\u01b0\u1ee3c Content Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t T\u1eeb cu\u1ed9c kh\u1ea3o s\u00e1t, nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai \u0111ang li\u00ean t\u1ee5c s\u1eed d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing v\u00e0 ch\u1ec9 s\u1ed1 t\u1ef1 nh\u01b0 n\u0103m tr\u01b0\u1edbc, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng h\u1ecd \u0111ang t\u1ea1o ra m\u1ed9t s\u1ed1 \u00edt th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc .<\/span><\/p>\n

1. T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/strong><\/span><\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u su\u1ea5t cao cao, v\u00ec nh\u1eefng nguy\u00ean do t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u01b0 \u0111\u00e3 tranh lu\u1eadn trong ph\u1ea7n tr\u01b0\u1edbc. \u0110\u1ec3 kh\u00e1m ph\u00e1 c\u00e1ch ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung th\u00e2n thi\u1ec7n v\u1edbi SEO, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam nh\u1eefng t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn, b\u1ea3o v\u1ec7 ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb l\u00e2u b\u1ec1n h\u01a1n .<\/span><\/p>\n

2. \u0110\u1ecbnh v\u1ecb v\u00e0 c\u1eadp nh\u1eadt n\u1ed9i dung<\/strong><\/span><\/h3>\n

B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh l\u1ea1i v\u00e0 update n\u1ed9i dung, nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh hi\u1ec7u su\u1ea5t cao h\u01a1n, c\u0169ng nh\u01b0 nh\u1eafm ti\u1ec1m n\u0103ng \u0111\u1ebfn nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c nhau. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u01b0\u1ee3c cho ph\u00e9p nh\u1eefng c\u00f4ng ty ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1eeb kh\u00f3a lu\u00f4n t\u01b0\u01a1ng th\u00edch .<\/span><\/p>\n

3. S\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn \u201cHow \u2013 to\u201d<\/strong><\/span><\/h3>\n

Vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng h\u01b0\u1edbng d\u1eabn \u201c how \u2013 to \u201d \u2019 c\u0169ng \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng, do t\u00ednh linh \u0111\u1ed9ng c\u1ee7a ch\u00fang n\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u1ea3 ti\u1ebfn tr\u00ecnh ToFu v\u00e0 ( MoFu ). Gi\u1ea3i quy\u1ebft nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i v\u00e0 khai th\u00e1c xu th\u1ebf ng\u01b0\u1eddi d\u00f9ng tho\u00e1ng \u0111\u00e3ng h\u01a1n ( th\u00edch n\u1ed9i dung gi\u00e1o d\u1ee5c h\u01a1n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng l\u1ecbch s\u1eed ). Do \u0111\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u su\u1ea5t cao cao cho chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ec3 l\u00f4i cu\u1ed1n v\u00e0 nu\u00f4i d\u01b0\u1ee1ng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, c\u0169ng nh\u01b0 l\u00f4i cu\u1ed1n l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n .<\/span><\/p>\n

\u0110o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng b\u1eb1ng ROI (t\u1ef7 s\u1ed1 l\u1ee3i nhu\u1eadn)<\/strong><\/span><\/h2>\n

C\u00e1c t\u1ed5 ch\u1ee9c tri\u1ec3n khai \u0111\u00e3 v\u1eadn d\u1ee5ng 1 s\u1ed1 \u00edt ch\u1ec9 s\u1ed1 \u0111\u1ec3 th\u1ed1ng k\u00ea gi\u00e1m s\u00e1t, b\u1ea3ng s\u1ed1 li\u1ec7u b\u00ean d\u01b0\u1edbi b\u1ed9c l\u1ed9 s\u1ef1 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a h\u1ecd .<\/span>
\nC\u00e1c c\u00f4ng ty th\u1ed1ng k\u00ea gi\u00e1m s\u00e1t m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a content<\/span>
\n\u0110o l\u01b0\u1eddng ROI Content Marketing<\/span>
\nNh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y c\u00f3 s\u1ef1 \u0111\u1ed1i s\u00e1nh t\u01b0\u01a1ng quan v\u1edbi nh\u1eefng ti\u1ec1m n\u0103ng \u0111\u00e3 b\u00e0n lu\u1eadn trong ph\u1ea7n tr\u01b0\u1edbc, v\u1edbi l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e2u b\u1ec1n h\u01a1n, theo h\u01b0\u1edbng SEO quan tr\u1ecdng h\u01a1n so v\u1edbi nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai h\u01a1n s\u1ed1 l\u01b0\u1ee3t truy v\u1ea5n l\u00e0 page view .<\/span>
\nM\u1ed9t \u0111i\u1ec1u c\u1ea7n quan t\u00e2m r\u1eb1ng ROI ( t\u1ef7 s\u1ed1 doanh thu ) \u0111ang \u0111\u01b0\u1ee3c \u0111\u1eb7t n\u1eb7ng h\u01a1n, \u0111\u1ed3ng ngh\u0129a t\u01b0\u01a1ng quan v\u1edbi vi\u1ec7c nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai mu\u1ed1n th\u1ea5y nh\u1eefng kho\u1ea3n g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 content c\u1ee7a h\u1ecd chuy\u1ec3n tr\u1ef1c ti\u1ebfp th\u00e0nh l\u1ec7ch gi\u00e1. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u n\u1ed5i ti\u1ebfng kh\u00f3 gi\u00e1m s\u00e1t, nh\u01b0ng n\u00f3 l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng so v\u1edbi nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ng\u00e2n s\u00e1ch marketing c\u1ee7a h\u1ecd v\u00e0 b\u1ea3o v\u1ec7 r\u1eb1ng h\u1ecd \u0111ang t\u1ea1o ra nh\u1eefng k\u00eanh \u1edf \u0111\u1ea7u cu\u1ed1i ( BoFu ) n\u1ed9i dung quy \u0111\u1ed5i .<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c chi ng\u00e2n s\u00e1ch l\u00e2u d\u00e0i v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a Content Marketing<\/strong><\/span><\/h2>\n

V\u1edbi s\u1ef1 nh\u1ea5n m\u1ea1nh v\u1ea5n \u0111\u1ec1 m\u1edbi n\u00e0y v\u1ec1 t\u1ef7 s\u1ed1 doanh thu, th\u1eadt m\u00ea ho\u1eb7c khi xem nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai \u0111ang chi bao nhi\u00eau cho nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a h\u1ecd .<\/span>
\nNg\u00e2n s\u00e1ch chi ti\u00eau cho Content Marketing<\/span>
\nNg\u00e2n s\u00e1ch chi ti\u00eau Content Marketing d\u1ef1 ki\u1ebfn bi\u1ebfn h\u00f3a<\/span>
\nS\u1ef1 \u0111\u1ed5i kh\u00e1c l\u1edbn nh\u1ea5t ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y l\u00e0 v\u1ec1 k\u1ef3 v\u1ecdng ng\u00e2n s\u00e1ch, v\u1edbi vi\u1ec7c nh\u1eefng doanh nghi\u1ec7p ti\u00eau t\u1ed1n nhi\u1ec1u h\u01a1n cho nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a h\u1ecd do c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u ng\u00e0ng c\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng. M\u1ed9t l\u00ed do kh\u00e1c n\u1eefa l\u00e0, nh\u1eefng doanh nghi\u1ec7p \u0111ang nh\u1eadn ra quy\u1ec1n l\u1ee3i v\u00e0 hi\u1ec7u su\u1ea5t cao c\u1ee7a vi\u1ec7c tr\u1ea3 ng\u00e2n s\u00e1ch v\u0129nh vi\u1ec5n so v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ch\u1ee9ng t\u1ecf b\u1edfi m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m 2019 c\u1ee7a Databox, cho th\u1ea5y 70 % c\u00f4ng ty t\u1ea1o ra nhi\u1ec1u l\u1ec7ch gi\u00e1 h\u01a1n tr\u1ea3i qua SEO so v\u1edbi tr\u1ea3i qua PPC .<\/span><\/p>\n

Nhu c\u1ea7u t\u00ecm ki\u1ebfm chuy\u00ean gia x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing\u00a0<\/strong><\/span><\/h2>\n

Khi t\u1ea7m quan tr\u1ecdng c\u1ee7a content marketing ng\u00e0y c\u00e0ng t\u0103ng, nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn ra nhu y\u1ebfu v\u1ec1 m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean vi\u00ean t\u1eadn t\u00e2m v\u1edbi kinh nghi\u1ec7m tay ngh\u1ec1 trong ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 n\u00e0y. Nh\u01b0ng \u0111\u1ed9i ng\u0169 chuy\u00ean vi\u00ean v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing nh\u01b0 th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7 ? V\u00e0 lo\u1ea1i ngh\u00e0nh SEO n\u00e0o \u0111ang c\u00f3 nhu y\u1ebfu nhi\u1ec1u nh\u1ea5t ?<\/span>
\n\u0110\u1ed9i ng\u0169 team content marketing<\/span>
\nC\u00e1c chuy\u00ean vi\u00ean Content Marketing<\/span>
\nV\u1edbi vi\u1ec7c nh\u1eefng doanh nghi\u1ec7p \u0111ang c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u quy\u1ebft li\u1ec7t h\u01a1n khi n\u00e0o h\u1ebft \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, kh\u00f4ng c\u00f3 g\u00ec qu\u00e1 b\u1ea5t ng\u1edd khi nhu y\u1ebfu v\u1ec1 content writers ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 chuy\u00ean vi\u00ean v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c SEO li\u00ean t\u1ee5c t\u0103ng .<\/span>
\nY\u00eau c\u1ea7u so v\u1edbi nh\u1eefng qu\u1ea3n tr\u1ecb v\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u content marketing c\u0169ng t\u0103ng l\u00ean, cho th\u1ea5y r\u1eb1ng nh\u1eefng doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng chuy\u00ean vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o v\u00e0 duy tr\u00ec nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing, c\u0169ng nh\u01b0 bi\u1ec3u l\u1ed9 nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng ch\u1ec9 huy c\u1ed1t l\u00f5i .<\/span><\/p>\n

Ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 Content Marketing <\/strong><\/span><\/h2>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t cao t\u1ed1t nh\u1ea5t t\u1eeb \u200b \u200b nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a h\u1ecd, \u0111\u1ec1u c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng h\u1ed7. Nh\u01b0ng nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 ph\u1ed5 c\u1eadp \u0111ang \u0111\u01b0\u1ee3c nh\u1eefng content marketing s\u1eed d\u1ee5ng l\u00e0 g\u00ec ?<\/span>
\nC\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Content Marketing<\/span>
\nC\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch v\u00e0 SEO ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nh\u1eefng marketers s\u1eed d\u1ee5ng nhi\u1ec1u. Vi\u1ec7c v\u1eadn d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 t\u01b0\u01a1ng h\u1ed7 c\u0169ng cho th\u1ea5y r\u1eb1ng h\u1ecd \u0111ang t\u1eadp trung chuy\u00ean s\u00e2u nhi\u1ec1u h\u01a1n v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh \u0111\u1ed3ng nh\u1ea5t v\u1ec1 m\u1eb7t n\u1ed9i dung .<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh format v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/span><\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c content nh\u01b0 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video m\u00e0 nh\u1eefng c\u00f4ng ty ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Nh\u01b0ng \u0111\u1ec3 ph\u00e2n ph\u1ed1i nh\u1eefng n\u1ed9i dung \u0111\u00f3, ph\u1ea3i t\u00f9y thu\u1ed9c v\u00e0o n\u01a1i c\u00f3 n\u0103ng l\u1ef1c t\u00ecm th\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n .<\/span>
\nH\u00ecnh th\u1ee9c Content Marketing \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t<\/span>
\nPh\u00e2n ph\u1ed1i Content \u1edf \u0111\u00e2u ?<\/span>
\nM\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 c\u1eadp nh\u1ea5t \u0111\u1ec3 ph\u00e2n \u0111\u1ed1i Content<\/span><\/p>\n

1. Blog posts<\/strong><\/span><\/h3>\n

V\u1edbi s\u1ef1 nh\u1ea5n m\u1ea1nh v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u1eefng c\u00f4ng ty \u0111ang \u0111\u01b0a ra nh\u1eefng t\u00e1c d\u1ee5ng t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, nh\u1eefng b\u00e0i \u0111\u0103ng tr\u00ean blog v\u1eabn l\u00e0 h\u00ecnh th\u1ee9c th\u00f4ng d\u1ee5ng nh\u1ea5t c\u1ee7a content \u0111\u01b0\u1ee3c t\u1ea1o ra. Tuy nhi\u00ean, lo\u1ea1i n\u1ed9i dung n\u00e0y kh\u00f4ng ri\u00eang g\u00ec l\u00f4i cu\u1ed1n l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n ; n\u00f3 c\u00f2n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng xu\u1ed1ng s\u00e2u h\u01a1n trong content marketing, \u0111i\u1ec1u n\u00e0y t\u01b0\u01a1ng th\u00edch v\u1edbi nh\u1eefng ti\u1ec1m n\u0103ng t\u1ea1o ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a h\u1ea7u h\u1ebft nh\u1eefng c\u00f4ng ty .<\/span><\/p>\n

2. Ebooks<\/strong><\/span><\/h3>\n

Vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng xuy\u00ean su\u1ed1t l\u00fd gi\u1ea3i l\u00ed do t\u1ea1i sao email marketing li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, c\u0169ng nh\u01b0 vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1ea3n xu\u1ea5t Ebook v\u00e0 White Papers. \u0110\u1eb7c bi\u1ec7t, Ebook l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, \u0111\u01b0\u1ee3c cho ph\u00e9p nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai ch\u1ee9ng t\u1ecf quy\u1ec1n h\u1ea1n, x\u00e2y d\u1ef1ng list email c\u1ee7a h\u1ecd v\u00e0 th\u1eadm ch\u00ed c\u00f2n tr\u1ef1c ti\u1ebfp t\u1ea1o ra l\u1ec7ch gi\u00e1 .<\/span><\/p>\n

3. Videos<\/strong><\/span><\/h3>\n

Video c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ea5t t\u1ed1t, trong nhi\u1ec1u n\u0103m v\u1eeba qua video d\u01b0\u1eddng nh\u01b0 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u201chot\u201d v\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. Video c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u h\u01a1n v\u00e0 s\u1ed1 l\u01b0\u1ee3t chia s\u1ebb g\u1ea5p 40 l\u1ea7n so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung kh\u00e1c, ch\u00fang \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 c\u00e1c format kh\u00e1c.<\/span><\/p>\n

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Xem th\u00eam: Content Creation l\u00e0 g\u00ec? \u2013 \u0110\u1eb3ng c\u1ea5p c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o<\/a><\/span><\/p>\n<\/div>\n

Thu\u00ea d\u1ecbch v\u1ee5 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/strong><\/span><\/h2>\n

M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u00e2y chia r\u1ebd, nh\u01b0ng vi\u1ec7c thu\u00ea d\u1ecbch v\u1ee5 ngo\u00e0i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ti\u1ec1m n\u0103ng chi\u1ebfn l\u01b0\u1ee3c Content marketing. Nh\u01b0ng th\u1ef1c ti\u1ec5n n\u00e0y ph\u1ed5 c\u1eadp nh\u01b0 th\u1ebf n\u00e0o ? V\u00e0 nh\u1eefng ng\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 n\u00e0o \u0111\u01b0\u1ee3c thu\u00ea ngo\u00e0i nhi\u1ec1u nh\u1ea5t ?<\/span>
\nC\u00e1c t\u1ed5 ch\u1ee9c tri\u1ec3n khai thu\u00ea ngo\u00e0i Content Marketing<\/span>
\nNh\u1eefng d\u1ecbch v\u1ee5 th\u01b0\u1eddng thu\u00ea ngo\u00e0i<\/span>
\nS\u1ed1 l\u01b0\u1ee3ng nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai c\u00f3 nhu y\u1ebfu thu\u00ea ngo\u00e0i content marketing \u0111ang gi\u1ea3m xu\u1ed1ng, \u00edt h\u01a1n m\u1ed9t ph\u1ea7n ba s\u1ed1 doanh nghi\u1ec7p hi\u1ec7n \u0111ang l\u00e0m nh\u01b0 v\u1eady .<\/span>
\nTuy nhi\u00ean, v\u1eabn c\u00f3 s\u1ef1 ng\u00e0y c\u00e0ng t\u0103ng l\u1edbn v\u1ec1 nhu y\u1ebfu d\u1ecbch v\u1ee5 content writer, t\u01b0\u01a1ng th\u00edch v\u1edbi nhu y\u1ebfu v\u1ec1 nh\u1eefng b\u00e0i \u0111\u0103ng tr\u00ean blog, s\u00e1ch \u0111i\u1ec7n t\u1eed, \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u n\u1ed5i b\u1eadt v\u00e0 nh\u1eefng \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung kh\u00e1c. \u0110\u1ed3ng th\u1eddi, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u chuy\u00ean vi\u00ean content ph\u00e2n ph\u1ed1i d\u1ecbch v\u1ee5 t\u1eeb xa, mang \u0111\u1ebfn cho nh\u1eefng doanh nghi\u1ec7p nhi\u1ec1u l\u1ef1a ch\u1ecdn ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n .<\/span><\/p>\n

K\u00eanh ph\u00e2n ph\u1ed1i Content Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/strong><\/span><\/h2>\n

N\u1ed9i dung c\u00f3 nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1c nhau trong nh\u1eefng quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 kh\u00e1c nhau c\u1ee7a ph\u1ec5u ti\u1ebfp th\u1ecb. V\u00ed d\u1ee5 : \u1edf \u0111\u1ea7u k\u00eanh ( ToFu ), ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng \u0111ang trong quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 m\u00e0y m\u00f2 v\u00e0 \u0111a ph\u1ea7n t\u00ecm ki\u1ebfm th\u00f4ng tin. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi mua ti\u1ebfp c\u1eadn nh\u1eefng b\u00e0i \u0111\u0103ng tr\u00ean blog, \u0111\u1ed3 h\u1ecda th\u00f4ng tin ho\u1eb7c nh\u1eefng b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u01b0ng khi nhu y\u1ebfu t\u00ecm ki\u1ebfm s\u00e2u h\u01a1n, ng\u01b0\u1eddi mua c\u1ea7n kh\u00e1m ph\u00e1 n\u1ed9i dung chi ti\u1ebft c\u1ee5 th\u1ec3 h\u01a1n \u1edf nh\u1eefng n\u1ec1n t\u1ea3ng nh\u01b0 s\u00e1ch \u0111i\u1ec7n t\u1eed, s\u00e1ch tr\u1eafng v\u00e0 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt k\u1ef9 thu\u1eadt s\u00e2u xa .<\/span>
\nC\u00e1c quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 trong ph\u1ec5u ti\u1ebfp th\u1ecb<\/span>
\nC\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, h\u01a1n 2\/3 s\u1ed1 c\u00f4ng ty \u0111ang \u01b0u ti\u00ean t\u1ea1o n\u1ed9i dung ToFu. \u0110i\u1ec1u n\u00e0y \u0111\u1ed1i s\u00e1nh t\u01b0\u01a1ng quan v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t cho th\u1ea5y l\u00f4i cu\u1ed1n l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n v\u00e0 t\u1ea1o ra nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 nh\u1eefng ti\u1ec1m n\u0103ng ch\u00ednh c\u1ee7a h\u1ea7u h\u1ebft nh\u1eefng team content marketing .<\/span>
\nTrong m\u1ed9t nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra kh\u00e1c g\u1ea7n \u0111\u00e2y, 86 % Marketers ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung MoFu, trong khi 76 % s\u1ea3n xu\u1ea5t n\u1ed9i dung BoFu .<\/span><\/p>\n

1. T\u1eadp trung v\u00e0o nh\u1eefng k\u00eanh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t<\/strong><\/span><\/h3>\n

\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 ph\u00e1t minh s\u00e1ng t\u1ea1o n\u1ed9i dung cho to\u00e0n b\u1ed9 nh\u1eefng qu\u00e1 tr\u00ecnh c\u1ee7a k\u00eanh Content marketing, v\u00ec \u0111\u00e2y l\u00e0 \u0111i\u1ec1u gi\u00fap quy \u0111\u1ed5i ( v\u00e0 gi\u1eef ch\u00e2n ) nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng. M\u1eb7c d\u00f9 n\u1ed9i dung ToFu ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 tr\u1ecdng t\u00e2m, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 nh\u1eefng ti\u1ebfn tr\u00ecnh kh\u00e1c .<\/span>
\nM\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng gi\u00fap chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a b\u1ea1n hi\u1ec7u su\u1ea5t cao h\u01a1n, l\u00e0 t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng k\u00eanh m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng h\u01b0\u1edbng \u0111\u1ebfn, d\u00e0nh nhi\u1ec1u th\u1eddi h\u1ea1n cho vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 t\u1ea1o ra m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u01a1n c\u1eed \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. T\u1eadp trung ngu\u1ed3n l\u1ef1c cho k\u00eanh c\u00f3 n\u0103ng l\u1ef1c ph\u00e2n ph\u1ed1i n\u1ed9i dung hi\u1ec7u su\u1ea5t cao, ngo\u00e0i ra h\u00e3y th\u1eed nghi\u1ec7p vi\u1ec7c ti\u1ebfp c\u1eadn nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c \u0111\u1ec3 t\u00ecm ki\u1ebfm ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng .<\/span><\/p>\n

2. Thu h\u1eb9p \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn<\/strong><\/span><\/h3>\n

Content marketing hay ti\u1ebfp th\u1ecb n\u1ed9i dung kh\u00f4ng \u0111\u1ed3ng ngh\u0129a t\u01b0\u01a1ng quan v\u1edbi vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u00ec s\u1ebd mang l\u1ea1i hi\u1ec7u su\u1ea5t cao cao. B\u1ea1n n\u00ean t\u01b0\u1edfng t\u01b0\u1ee3ng ra m\u1ed9t nh\u00f3m d\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 \u0111\u01a1n c\u1eed v\u00e0 \u0111\u1eb7t ra ti\u1ec1m n\u0103ng ti\u1ebfp c\u1eadn r\u00f5 r\u00e0ng, vi\u1ec7c t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch h\u1ee3p s\u1ebd l\u00e0m t\u0103ng t\u1ec9 l\u1ec7 quy \u0111\u1ed5i .<\/span><\/p>\n

Ki\u1ec3m so\u00e1t n\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/strong><\/span><\/h2>\n

Khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c content marketing, ki\u1ec3m tra l\u00e0 m\u1ed9t b\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 th\u1ed1ng k\u00ea gi\u00e1 tr\u1ecb n\u1ed9i dung n\u1ed9i dung .<\/span>
\nKi\u1ec3m tra nh\u00ecn nh\u1eadn Content<\/span>
\nCh\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ea5y, h\u01a1n m\u1ed9t ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111ang ki\u1ec3m tra content hi\u1ec7n c\u00f3 c\u1ee7a h\u1ecd ti\u1ebfp t\u1ee5c, m\u1eb7c d\u1ea7u 14 % cho r\u1eb1ng qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 m\u1ed9t m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean th\u1ea5p \u2013 ho\u1eb7c tr\u1ecdn v\u1eb9n kh\u00f4ng thi\u1ebft y\u1ebfu .<\/span>
\nTrong h\u1ea7u h\u1ebft nh\u1eefng tr\u01b0\u1eddng h\u1ee3p, c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch. B\u1eb1ng c\u00e1ch ki\u1ec3m tra n\u1ed9i dung trong kho\u1ea3ng ch\u1eebng th\u1eddi h\u1ea1n h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd, nh\u1eefng c\u00f4ng ty ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra n\u1ed9i dung \u0111\u00e3 ch\u00edn mu\u1ed3i \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb, c\u00f3 n\u0103ng l\u1ef1c ti\u1ebft ki\u1ec7m chi ph\u00ed th\u1eddi h\u1ea1n v\u00e0 ti\u1ec1n t\u00e0i. N\u00f3 c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cho ph\u00e9p nh\u1eefng marketers c\u00f3 th\u1eddi c\u01a1 hi\u1ec3u nguy\u00ean do t\u1ea1i sao m\u1ed9t s\u1ed1 \u00edt n\u1ed9i dung nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, k\u1ebft n\u1ed1i n\u1ed9i dung c\u1ee7a h\u1ecd v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing v\u00e0 b\u00e1n h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e1c l\u1eadp nh\u1eefng th\u1eddi c\u01a1 \u0111\u1ec3 t\u1ed1i \u01b0u n\u1ed9i dung .<\/span><\/p>\n

K\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft nh\u1ea5t cho m\u1ed9t Content Marketers<\/strong><\/span><\/h2>\n

Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y r\u1eb1ng nh\u1eefng team content marketers \u0111ang ng\u00e0y c\u00e0ng t\u0103ng tr\u01b0\u1edfng v\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai \u0111ang s\u1eed d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ea1o ra ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u h\u01a1n trong ngh\u00e0nh n\u00e0y ng\u00e0y c\u00e0ng xum x\u00ea .<\/span>
\n\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i trang b\u1ecb m\u1ed9t \u0111\u1ed9i ng\u0169 c\u00f3 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c t\u1ed1t. B\u00e0i vi\u1ebft n\u00e0y nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c m\u00e0 nh\u1eefng content marketing mong \u01b0\u1edbc chi\u1ebfm h\u1eefu nh\u1ea5t, kh\u00f4ng ri\u00eang g\u00ec v\u1ec1 n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt m\u00e0 c\u00f2n c\u1ea3 v\u1ec1 t\u00ednh c\u00e1ch v\u00e0 \u0111\u1eadm ch\u1ea5t ng\u1ea7u. Ch\u00fang t\u00f4i \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch nh\u1eefng nhu y\u1ebfu c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng d\u1ef1a v\u00e0o nh\u1eefng \u0111\u1ec1 c\u1eadp trong l\u1eddi m\u1eddi thao t\u00e1c. T\u1ef7 l\u1ec7 Ph\u1ea7n Tr\u0103m cho th\u1ea5y nh\u1eefng nhu y\u1ebfu nh\u1eafc \u0111\u1ebfn m\u1ed9t ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng \u0111\u01a1n c\u1eed trong t\u1ed5ng s\u1ed1 nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a vi\u1ec7c l\u00e0m content marketing .<\/span><\/p>\n

1. K\u1ef9 n\u0103ng c\u1ee9ng<\/strong><\/span><\/h3>\n

K\u1ef9 n\u0103ng c\u1ee9ng c\u1ee7a Content Marketing s\u1ed1 1<\/span>
\nV\u00e0o n\u0103m 2019, thu\u1eadt ng\u1eef \u201c marketing \u201d \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tho\u00e1ng r\u1ed9ng, v\u00e0 h\u1ea7u h\u1ebft nh\u1eefng nh\u00e0 tuy\u1ec3n d\u1ee5ng thu h\u1eb9p nhu y\u1ebfu c\u1ee7a h\u1ecd, y\u00ean c\u1ea7u nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng \u0111\u01a1n c\u1eed h\u01a1n .<\/span>
\nKi\u1ebfn \u200b \u200b th\u1ee9c th\u00e0nh th\u1ea1o v\u1ec1 SEO l\u00e0 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu nh\u1ea5t trong s\u1ed1 nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng tr\u00ecnh \u0111\u1ed9 v\u1ec1 marketing, s\u1ef1 ng\u00e0y c\u00e0ng t\u0103ng nhu y\u1ebfu t\u01b0\u01a1ng th\u00edch v\u1edbi ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. C\u00e1c chuy\u00ean vi\u00ean c\u00f3 kinh nghi\u1ec7m tay ngh\u1ec1 v\u00e0 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c marketing qua email c\u0169ng t\u0103ng \u0111\u00e1ng k\u1ec3 .<\/span>
\nX\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 c\u0169ng l\u00e0 m\u1ed9t ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng quan tr\u1ecdng, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u marketers ph\u00e1t minh s\u00e1ng t\u1ea1o v\u00e0 v\u1eadn d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing. Ngo\u00e0i ra, c\u00f2n nhi\u1ec1u k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c kh\u00f3 thi\u1ebft y\u1ebfu cho m\u1ed9t marketer chuy\u00ean nghi\u1ec7p, \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng marketers gi\u1ecfi v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing t\u1ed1t c\u1ea7n ph\u1ea3i th\u00e0nh th\u1ea1o trong vi\u1ec7c ch\u1ec9nh s\u1eeda v\u00e0 bi\u00ean t\u1eadp, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch, SEO v\u00e0 SEO k\u1ef9 thu\u1eadt .<\/span><\/p>\n

2. K\u1ef9 n\u0103ng m\u1ec1m<\/strong><\/span><\/h3>\n

K\u1ef9 n\u0103ng m\u1ec1m c\u1ee7a Content Marketing s\u1ed1 1<\/span>
\nM\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c m\u1ec1m quan tr\u1ecdng c\u1ee7a m\u1ed9t marketer l\u00e0 ch\u1ec9 huy, \u0111\u00e2y l\u00e0 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c m\u1ec1m s\u1ed1 1 m\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai \u0111ang t\u00ecm ki\u1ebfm \u1edf nh\u1eefng t\u00e1c nh\u00e2n m\u1edbi c\u1ee7a ng\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 n\u00e0y. \u0110i\u1ec1u n\u00e0y \u0111\u1ed1i s\u00e1nh t\u01b0\u01a1ng quan v\u1edbi s\u1ef1 ng\u00e0y c\u00e0ng t\u0103ng qu\u1ea3n tr\u1ecb v\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u nh\u1eefng v\u1ecb tr\u00ed content marketing \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh v\u1ea5n \u0111\u1ec1 trong cu\u1ed9c kh\u1ea3o s\u00e1t .<\/span>
\nM\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t n\u1eefa l\u00e0 n\u0103ng l\u1ef1c thao t\u00e1c \u0111\u00fang th\u1eddi h\u1ea1n, n\u0103ng l\u1ef1c x\u1eed l\u00fd v\u00e0 kh\u1eafc ph\u1ee5c nh\u1eefng y\u1ebfu t\u1ed1 gi\u1edd \u0111\u00e2y \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n n\u0103ng l\u1ef1c t\u1ea1o ra nh\u1eefng th\u00f4ng tin li\u00ean l\u1ea1c b\u1eb1ng v\u0103n b\u1ea3n. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng nh\u1eefng chuy\u00ean vi\u00ean content marketing \u0111\u01b0\u1ee3c mong \u0111\u1ee3i ship h\u00e0ng nhi\u1ec1u h\u01a1n .<\/span><\/p>\n

Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing v\u00e0 c\u00e1ch c\u1ea3i thi\u1ec7n<\/strong><\/span><\/h2>\n

V\u1edbi nh\u1eefng th\u00f4ng tin ph\u1ea3n h\u1ed3i \u0111\u00e3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c, nh\u1eefng khuynh h\u01b0\u1edbng tr\u01b0\u1edbc m\u1eaft v\u00e0 l\u00e2u b\u1ec1n h\u01a1n trong content marketing l\u00e0 g\u00ec ? V\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 c\u00e1ch \u0111\u1ec3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ea3i t\u1ed5 chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a ch\u00ednh m\u00ecnh .<\/span><\/p>\n

K\u1ebft lu\u1eadn cu\u1ed9c kh\u1ea3o s\u00e1t<\/strong><\/span><\/h3>\n

1. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c content marketing ng\u00e0y c\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n<\/strong><\/span><\/h4>\n

M\u1eb7c d\u00f9 ch\u1ec9 c\u00f3 11 % c\u00f4ng ty nh\u00ecn nh\u1eadn hi\u1ec7u su\u1ea5t chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd l\u00e0 \u201c xu\u1ea5t s\u1eafc \u201d, h\u01a1n 50% nh\u1eefng c\u00f4ng ty t\u1ef1 tin r\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed t\u1ed1t. Ngo\u00e0i ra, h\u01a1n 70 % t\u1ed5 ch\u1ee9c tri\u1ec3n khai \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t tin r\u1eb1ng t\u00e1c d\u1ee5ng content c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2020 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc h\u01a1n n\u0103m tr\u01b0\u1edbc. Trong khi \u0111\u00f3, ch\u1ec9 8 % nh\u1eefng c\u00f4ng ty tin r\u1eb1ng n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd \u0111\u00e3 b\u1ecb th\u1ee5t l\u00f9i .<\/span><\/p>\n

2. Marketing t\u1ea1o ra ROI (t\u1ef7 s\u1ed1 l\u1ee3i nhu\u1eadn)<\/strong><\/span><\/h4>\n

Kh\u00f4ng ch\u1ec9 th\u00f4i th\u00fac l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n v\u00e0 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, marketing c\u00f2n t\u1ea1o ra ROI ( t\u1ef7 s\u1ed1 doanh thu ). L\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 s\u1ed1 phi\u00ean \/ s\u1ed1 l\u1ea7n xem trang v\u1eabn l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 th\u00f4ng d\u1ee5ng nh\u1ea5t \u0111\u1ec3 th\u1ed1ng k\u00ea gi\u00e1m s\u00e1t s\u1ef1 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc so v\u1edbi h\u1ea7u h\u1ebft nh\u1eefng c\u00f4ng ty. Nh\u01b0ng t\u1ef7 s\u1ed1 doanh thu ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng khi nh\u1eefng doanh nghi\u1ec7p t\u00ecm ki\u1ebfm doanh thu kinh t\u1ebf t\u00e0i ch\u00ednh tr\u1ef1c ti\u1ebfp t\u1eeb chi\u1ebfn l\u01b0\u1ee3c content marketing. Trong khi \u0111\u00f3, nh\u1eefng ch\u1ec9 s\u1ed1 SEO truy\u1ec1n th\u1ed1ng cu\u1ed9i ngu\u1ed3n kh\u00e1c nh\u01b0 link ng\u01b0\u1ee3c, th\u1eddi l\u01b0\u1ee3ng phi\u00ean v\u00e0 t\u1ef7 su\u1ea5t tho\u00e1t v\u1eabn \u0111\u1ed5i kh\u00e1c .<\/span><\/p>\n

3. C\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb n\u1ed9i dung th\u01b0\u1eddng nh\u1ecf<\/strong><\/span><\/h4>\n

Ph\u1ea7n l\u1edbn nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed v\u1edbi nh\u1eefng team content marketing nh\u1ecf t\u1eeb 1-3 ng\u01b0\u1eddi, m\u1eb7c d\u1ea7u cu\u1ed9c kh\u1ea3o s\u00e1t cho th\u1ea5y r\u1eb1ng nh\u1eefng \u0111\u1ed9i n\u00e0y \u0111ang t\u0103ng tr\u01b0\u1edfng ch\u1eadm. Th\u00f4ng th\u01b0\u1eddng, h\u1ea7u h\u1ebft nh\u1eefng team marketing ch\u1ee9a m\u1ed9t content writer, chuy\u00ean vi\u00ean SEO v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia content .<\/span><\/p>\n

4. C\u00e1c c\u00f4ng ty th\u00edch c\u00f3 m\u1ed9t nh\u00f3m n\u1ed9i b\u1ed9<\/strong><\/span><\/h4>\n

Nhu c\u1ea7u thu\u00ea ngo\u00e0i content marketing c\u1ee7a nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t \u0111\u00e3 gi\u1ea3m 10 % v\u00e0o n\u0103m 2020, cho th\u1ea5y r\u1eb1ng nh\u1eefng doanh nghi\u1ec7p ng\u00e0y c\u00e0ng th\u00edch t\u1ef1 t\u1ea1o content c\u1ee7a h\u1ecd. C\u00e1c ng\u00e0nh ngh\u1ec1 \u0111\u01b0\u1ee3c thu\u00ea ngo\u00e0i \u0111a ph\u1ea7n l\u00e0 nh\u1eefng nh\u00e0 ph\u00e1t minh s\u00e1ng t\u1ea1o \u2013 nh\u00e0 v\u0103n, designers, and video animators th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u00e0nh thi\u1ebft y\u1ebfu nh\u1ea5t .<\/span><\/p>\n

5. Doanh nghi\u1ec7p \u0111ang t\u0103ng ng\u00e2n s\u00e1ch cho content marketing\u00a0<\/strong><\/span><\/h4>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng content marketing, nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai \u0111ang m\u1ea1nh tay t\u0103ng ti\u00eau t\u1ed1n v\u00e0 d\u1ef1 ki\u1ebfn \u200b \u200b s\u1ebd li\u00ean t\u1ee5c l\u00e0m nh\u01b0 v\u1eady v\u00e0o n\u0103m 2021. Theo m\u1ed9t b\u00e1o c\u00e1o gi\u1ea3i tr\u00ecnh, 47 % ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi hi\u1ec7n chi h\u01a1n 10 ngh\u00ecn \u0111\u00f4 la cho content marketing h\u00e0ng n\u0103m, nhi\u1ec1u h\u01a1n n\u0103m 2019 v\u1edbi ch\u1ec9 38 % .<\/span><\/p>\n

6. Team marketing s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng ngh\u1ec7 h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y<\/strong><\/span><\/h4>\n

C\u00e1c nh\u00f3m content ng\u00e0y c\u00e0ng v\u1eadn d\u1ee5ng nhi\u1ec1u c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 \u1ee9ng d\u1ee5ng trong c\u00e1ch ti\u1ebfp c\u1eadn, v\u1edbi s\u1ef1 ng\u00e0y c\u00e0ng t\u0103ng \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch, m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng l\u1eadp l\u1ecbch v\u00e0 qu\u1ea3n tr\u1ecb c\u0169ng nh\u01b0 nh\u1eefng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a. Ngo\u00e0i ra, do s\u1ef1 b\u00f9ng ph\u00e1t c\u1ee7a d\u1ecbch COVID, nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ed9ng t\u00e1c nh\u00f3m c\u0169ng \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng tho\u00e1ng \u0111\u00e3ng h\u01a1n v\u00ec ch\u00fang ti\u1ec7n l\u1ee3i v\u00e0 h\u1ea1n ch\u1ebf nh\u1eefng r\u1ee7i ro \u0111\u00e1ng ti\u1ebfc nh\u1ea5t .<\/span><\/p>\n

7. C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog v\u1eabn l\u00e0 h\u00ecnh th\u1ee9c n\u1ed9i dung ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/strong><\/span><\/h4>\n

C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, ph\u1ea3n \u00e1nh m\u1ee5c ti\u00eau c\u1ee7a h\u1ea7u h\u1ebft nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai l\u00e0 t\u1ea1o ra ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 l\u00f4i cu\u1ed1n l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, email, s\u00e1ch \u0111i\u1ec7n t\u1eed v\u00e0 s\u00e1ch tr\u1eafng c\u0169ng v\u1eabn ph\u1ed5 c\u1eadp, \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng h\u01a1n n\u1eefa l\u00e0 tr\u00ean ph\u1ec5u b\u00e1n h\u00e0ng .<\/span><\/p>\n<\/div>\n

Ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t<\/strong><\/span><\/h3>\n

1. Kh\u1ea3o s\u00e1t Doanh nghi\u1ec7p, c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn<\/span><\/strong><\/span><\/h4>\n
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\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan nh\u1ea5t ho\u00e0n to\u00e0n c\u00f3 th\u1ec3, ch\u00fang t\u00f4i \u0111\u00e3 nhu y\u1ebfu h\u01a1n 1.500 t\u1ed5 ch\u1ee9c tri\u1ec3n khai marketing, nh\u1eefng c\u00f4ng ty B2B v\u00e0 B2C, nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai phi doanh thu v\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c tri\u1ec3n khai kh\u00e1c san s\u1ebb v\u1edbi ch\u00fang t\u00f4i v\u1ec1 vai tr\u00f2 c\u1ee7a content marketing \u2013 v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing trong ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed c\u1ee7a h\u1ecd .<\/span>
\nCh\u1ee9c danh vi\u1ec7c l\u00e0m v\u00e0 v\u01b0\u01a1ng qu\u1ed1c tham gia kh\u1ea3o s\u00e1t<\/span>
\nLo\u1ea1i h\u00ecnh c\u00f4ng ty, quy m\u00f4 v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p<\/span>
\nCu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c lan r\u1ed9ng ra h\u01a1n, m\u1edf m\u00e0n t\u1eeb n\u0103m 2019, \u0111\u1ec3 t\u1ed5ng h\u1ee3p t\u00e0i li\u1ec7u c\u1ee5 th\u1ec3 h\u01a1n v\u00e0 ph\u1ea3n \u00e1nh nh\u1eefng t\u0103ng tr\u01b0\u1edfng v\u00e0 xu th\u1ebf kh\u00e1c nhau trong ng\u00e0nh. V\u00e0 trong 1 s\u1ed1 \u00edt tr\u01b0\u1eddng h\u1ee3p, hi\u1ec7u qu\u1ea3 c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00f4ng h\u1ec1 so s\u00e1nh tr\u1ef1c ti\u1ebfp nh\u1eefng t\u00e1c d\u1ee5ng do 1 s\u1ed1 \u00edt c\u00e2u h\u1ecfi b\u1ed5 tr\u1ee3 .<\/span><\/p>\n

2. Kh\u1ea3o s\u00e1t k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft tr\u00ean c\u00e1c trang web tuy\u1ec3n d\u1ee5ng<\/strong><\/span><\/h4>\n

\u0110\u1ec3 x\u00e1c l\u1eadp nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu nh\u1ea5t cho nh\u1eefng content marketing, H\u1ecdc vi\u1ec7n Semrush \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch h\u01a1n 17.000 v\u1ecb tr\u00ed content marketing tr\u00ean ba trang web \u0111\u0103ng tuy\u1ec3n d\u1ee5ng \u0111ang ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed l\u1edbn nh\u1ea5t ( Monster, Indeed v\u00e0 LinkedIn ) \u1edf M\u1ef9, Anh, \u00dac, Canada v\u00e0 \u1ea4n \u0110\u1ed9 .<\/span><\/p>\n

K\u1ebft Lu\u1eadn<\/strong><\/span><\/h2>\n

Khi nh\u1eefng kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c khai th\u00e1c k\u1ef9 h\u01a1n n\u0103m 2021 v\u00e0 nh\u1eefng n\u0103m ti\u1ebfp theo, ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng r\u1eb1ng nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u1ee5 th\u1ec3 v\u00e0 khuynh h\u01b0\u1edbng \u0111\u01b0\u1ee3c t\u00f2 m\u00f2 trong \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cho ph\u00e9p b\u1ea1n c\u1ea3i t\u1ed5 hi\u1ec7u su\u1ea5t cao chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a m\u00ecnh. Nh\u1eefng t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng li\u00ean t\u1ee5c c\u1ee7a \u0111\u1ea1i d\u1ecbch cho th\u1ea5y r\u1eb1ng ng\u00e0nh s\u1ebd ch\u1ec9 tr\u1edf n\u00ean c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u h\u01a1n khi ch\u00fang th\u1eadt s\u1ef1 c\u00f3 t\u00edn hi\u1ec7u gi\u1ea3m b\u1edbt. V\u00ec v\u1eady h\u00e3y t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 v\u00e0 x\u00e1c l\u1eadp nh\u1eefng ng\u00e0nh m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i c\u1ea3i t\u1ed5 ho\u1eb7c \u0111\u01a1n thu\u1ea7n h\u01a1n l\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u .<\/span>
\nB\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam b\u00e1o c\u00e1o gi\u1ea3i tr\u00ecnh State of Content Marketing 2020, b\u00e1o c\u00e1o gi\u1ea3i tr\u00ecnh n\u00e0y g\u1ed3m c\u00f3 \u0111i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u1ec1 nh\u1eefng xu th\u1ebf Twitter kh\u00e1c nhau v\u00e0 nh\u1eefng truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a Google \u0111ang th\u1ed1ng tr\u1ecb ng\u00e0nh .<\/span><\/p>\n

>> Xem th\u00eam:<\/strong><\/span><\/p>\n

Google Playbook tr\u00ecnh l\u00e0ng s\u00e1ch m\u1edbi 2021 : Chi\u1ebfn l\u01b0\u1ee3c Marketing trong m\u00f9a d\u1ecbch<\/span><\/p>\n

H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch t\u1ea1o content marketing hi\u1ec7u qu\u1ea3<\/span><\/p>\n

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Xem th\u00eam: 7 m\u1eb9o vi\u1ebft n\u1ed9i dung Landing Page thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/a><\/span><\/p>\n<\/div>\n

9 Chi\u1ebfn l\u01b0\u1ee3c Marketing cho Doanh nghi\u1ec7p lu\u1eadt 2021<\/span>
\n9 Xu h\u01b0\u1edbng Maketing 2021 \u2013 Trend marketing m\u1edbi nh\u1ea5t<\/span><\/p>\n

Link tham kh\u1ea3o: Content Marketing Statistics You Need To Know For 2021<\/strong><\/span><\/p>\n<\/div>\n

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Xem th\u00eam:\u00a010 b\u01b0\u1edbc \u0111\u1ec3 kinh doanh online th\u00e0nh c\u00f4ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/span><\/p>\n<\/div>\n

Ngu\u1ed3n: TopOnSeek<\/span><\/p>\n

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Source: https:\/\/migoda.vn<\/a> <\/span>
\nCategory: CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c Content Marketing r\u1ea5t quan tr\u1ecdng l\u0129nh v\u1ef1c SEO. N\u0103m 2021, b\u1ed9 m\u1eb7t Content Marketing \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng h\u01a1n bao gi\u1edd h\u1ebft. \u0110i\u1ec1u n\u00e0y l\u00e0m thay \u0111\u1ed5i…<\/p>\n","protected":false},"author":1,"featured_media":5059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[203],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2209"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2209"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5059"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}