{"id":2325,"date":"2022-03-29T23:01:10","date_gmt":"2022-03-29T23:01:10","guid":{"rendered":"https:\/\/migoda.vn\/cong-cu-bsc-1648594863"},"modified":"2023-04-22T12:35:10","modified_gmt":"2023-04-22T12:35:10","slug":"cong-cu-bsc-1648594863","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/cong-cu-bsc-1648594863\/","title":{"rendered":"KPI & BSC \u2013 B\u1ed8 C\u00d4NG C\u1ee4 HO\u00c0N H\u1ea2O \u0110\u1ec2 TH\u1ef0C THI CHI\u1ebeN L\u01af\u1ee2C | S\u1ed5 Tay Doanh Tr\u00ed | H\u1ecdc Vi\u1ec7n Qu\u1ea3n L\u00fd PACE"},"content":{"rendered":"
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Th\u01b0\u1edbc \u0111o ti\u1ec1m n\u0103ng tr\u1ecdng \u0111i\u1ec3m ( KPI ) l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ph\u1ed5 c\u1eadp v\u00e0 hi\u1ec7u su\u1ea5t cao trong vi\u1ec7c qu\u1ea3n tr\u1ecb ti\u1ebfn tr\u00ecnh thao t\u00e1c c\u1ee7a doanh nghi\u1ec7p. Blue Frog l\u00e0 doanh nghi\u1ec7p n\u1ed5i b\u1eadt \u0111\u00e3 s\u1eed d\u1ee5ng vi\u1ec7c th\u1ed1ng k\u00ea gi\u00e1m s\u00e1t KPIs \u0111\u1ec3 gi\u00fap doanh thu t\u0103ng tr\u01b0\u1edfng g\u1ea5p 4 l\u1ea7n. C\u00f3 th\u1ec3 n\u00f3i, h\u00e0ng lo\u1ea1t kh\u00e1i ni\u1ec7m c\u1ee7a KPI v\u00e0 Th\u1ebb \u0111i\u1ec3m c\u00e2n \u0111\u1ed1i ( BSC ) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng nh\u1eb1m m\u1ee5c \u0111\u00edch m\u1ee5c ti\u00eau ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh hi\u1ec7u su\u1ea5t c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng t\u01b0\u01a1ng th\u00edch v\u1edbi ti\u1ec1m n\u0103ng k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty, v\u00e0 ch\u00fang s\u1ebd gi\u00fap nh\u1eefng nh\u00e0 ch\u1ec9 huy nh\u1eadn ra r\u1eb1ng, li\u1ec7u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh c\u00f3 \u0111ang t\u0103ng tr\u01b0\u1edfng \u0111\u00fang h\u01b0\u1edbng hay kh\u00f4ng .<\/span><\/p>\n

\"KPI<\/span><\/p>\n

S\u1eed d\u1ee5ng b\u1ed9 c\u00f4ng c\u1ee5 KPI v\u00e0 BSC nh\u01b0 th\u1ebf n\u00e0o ?<\/strong><\/span><\/h2>\n

\u0110\u1ec3 theo d\u00f5i nh\u1eefng ch\u1ec9 s\u1ed1 KPIs, doanh nghi\u1ec7p ph\u1ea7n \u0111\u00f4ng s\u1ebd s\u1eed d\u1ee5ng BSC. T\u1eeb l\u00e2u, BSC \u0111\u00e3 \u0111\u01b0\u1ee3c d\u00f9ng trong vi\u1ec7c qu\u1ea3n tr\u1ecb kinh doanh th\u01b0\u01a1ng m\u1ea1i k\u1ebf ho\u1ea1ch nh\u1eb1m m\u1ee5c \u0111\u00edch theo d\u00f5i KPIs v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c phong c\u00e1ch thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u00e2n ph\u1ed1i nh\u1eefng khung qu\u1ea3n tr\u1ecb ngu\u1ed3n l\u1ef1c .<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 04 kh\u00eda c\u1ea1nh c\u01a1 b\u1ea3n trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng KPI v\u00e0 BSC:<\/span><\/p>\n

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B\u1ea1n \u0111ang \u0111\u1ecdc: KPI & BSC \u2013 B\u1ed8 C\u00d4NG C\u1ee4 HO\u00c0N H\u1ea2O \u0110\u1ec2 TH\u1ef0C THI CHI\u1ebeN L\u01af\u1ee2C | S\u1ed5 Tay Doanh Tr\u00ed | H\u1ecdc Vi\u1ec7n Qu\u1ea3n L\u00fd PACE<\/a><\/span><\/p>\n<\/div>\n

    \n
  1. T\u00e0i ch\u00ednh \u2013 theo d\u00f5i hi\u1ec7u qu\u1ea3 kinh t\u1ebf t\u00e0i ch\u00ednh .<\/span><\/li>\n
  2. Kh\u00e1ch h\u00e0ng \u2013 theo d\u00f5i m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng .<\/span><\/li>\n
  3. Quy tr\u00ecnh n\u1ed9i b\u1ed9 – g\u1ed3m c\u00f3 nh\u1eefng ti\u1ec1m n\u0103ng n\u1ed9i b\u1ed9 thi\u1ebft y\u1ebfu \u0111\u1ec3 cung \u1ee9ng ti\u1ec1m n\u0103ng c\u1ee7a ng\u01b0\u1eddi mua .<\/span><\/li>\n
  4. Ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i \u2013 nh\u1eefng \u0111\u1ed9ng l\u1ef1c v\u00f4 h\u00ecnh dung cho th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc trong t\u01b0\u01a1ng lai nh\u01b0 v\u1ed1n nh\u00e2n l\u1ef1c, v\u1ed1n t\u1ed5 ch\u1ee9c tri\u1ec3n khai, \u0111\u00e0o t\u1ea1o v\u00e0 gi\u1ea3ng d\u1ea1y, m\u1ea1ng l\u01b0\u1edbi h\u1ec7 th\u1ed1ng th\u00f4ng tin, …<\/span><\/li>\n<\/ol>\n

    B\u1ed1n g\u00f3c nh\u00ecn n\u00e0y mang \u0111\u1eb7c th\u00f9 nh\u1edd v\u00e0o l\u1eabn nhau v\u00e0 c\u00f3 th\u1ee9 b\u1eadc .<\/span>
    \nV\u00ed d\u1ee5 : \u0111\u1ec3 doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng th\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o v\u00e0o vi\u1ec7c h\u1ecdc t\u1eadp v\u00e0 thay \u0111\u1ed5i, t\u1eeb \u0111\u00f3 ti\u1ebfn tr\u00ecnh n\u1ed9i b\u1ed9 c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n v\u00e0 tinh ch\u1ec9nh t\u01b0\u01a1ng th\u00edch. Sau khi c\u1ea3i t\u1ed5 \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh n\u1ed9i b\u1ed9 d\u1ef1a v\u00e0o c\u00f4ng c\u1ee5 KPI v\u00e0 BSC s\u1ebd gi\u00fap ng\u00e0y c\u00e0ng t\u0103ng hi\u1ec7u su\u1ea5t cao ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 t\u00e1c d\u1ee5ng kinh t\u1ebf t\u00e0i ch\u00ednh .<\/span>
    \nTheo \u0111\u00f3, Robert Kaplan v\u00e0 David Norton \u0111\u00e3 n\u00e2ng c\u1ea5p c\u1ea3i ti\u1ebfn quy m\u00f4 n\u00e0y th\u00e0nh kh\u00e1i ni\u1ec7m Th\u1ebb \u0111i\u1ec3m c\u00e2n \u0111\u1ed1i m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111ang \u1ee9ng d\u1ee5ng cho \u0111\u1ebfn th\u1eddi nay. M\u1eb7c d\u00f9 s\u1ef1 l\u00fd gi\u1ea3i BSC s\u1ebd \u0111\u1ed5i kh\u00e1c trong t\u1eebng ngu\u1ed3n kh\u00e1c nhau, nh\u01b0ng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u01a1 b\u1ea3n v\u1ec1 vi\u1ec7c link k\u1ebf ho\u1ea1ch v\u1edbi gi\u1ea3i ph\u00e1p ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed v\u1eabn t\u01b0\u01a1ng th\u00edch v\u00e0 l\u00e0 khu\u00f4n kh\u1ed5 v\u1eefng ch\u00e3i \u0111\u1ec3 l\u1eadp map h\u01b0\u1edbng \u0111\u1ebfn th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ee7a doanh nghi\u1ec7p .<\/span><\/p>\n

    \"KPI<\/span><\/p>\n

    V\u00ed d\u1ee5 k\u1ebf ho\u1ea1ch h\u00e0nh vi v\u1edbi b\u1ed9 c\u00f4ng c\u1ee5 KPI v\u00e0 BSC<\/strong><\/span><\/h2>\n

    H\u00e3ng h\u00e0ng kh\u00f4ng trong n\u01b0\u1edbc \u0111ang d\u1ef1 t\u00ednh ng\u00e0y c\u00e0ng t\u0103ng doanh thu b\u1eb1ng vi\u1ec7c t\u0103ng l\u1ec7ch gi\u00e1 v\u00e0 gi\u1ea3m ng\u00e2n s\u00e1ch ( g\u00f3c nh\u00ecn kinh t\u1ebf t\u00e0i ch\u00ednh ), t\u0103ng l\u1ec7ch gi\u00e1 tr\u00ean m\u1ed9t h\u00e0nh kh\u00e1ch v\u00e0 gi\u1ea3m ng\u00e2n s\u00e1ch thu\u00ea tr\u01b0\u1eddng bay .<\/span>
    \n\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng n\u00e0y, h\u00e3ng quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng \u0111\u01b0a ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi mua l\u00ean m\u00e1y bay \u0111\u00fang gi\u1edd ( g\u00f3c nh\u00ecn ng\u01b0\u1eddi mua ), s\u1eed d\u1ee5ng nh\u1eefng ch\u1ec9 s\u1ed1 nh\u01b0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 nh\u00ecn nh\u1eadn t\u1eeb ng\u01b0\u1eddi mua \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 th\u1ed1ng k\u00ea hi\u1ec7u su\u1ea5t .<\/span>
    \n\u0110\u1ec3 c\u1ea3i t\u1ed5 vi\u1ec7c c\u1ea5t c\u00e1nh \u0111\u00fang gi\u1edd, h\u00e3ng quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng c\u1ea3i t\u1ed5 v\u00f2ng th\u1eddi h\u1ea1n ( g\u00f3c nh\u00ecn quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 n\u1ed9i b\u1ed9 ), b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng quy tr\u00ecnh ti\u1ebfn \u0111\u1ed9 t\u1ed1i \u01b0u v\u00f2ng th\u1eddi h\u1ea1n v\u1edbi ti\u1ec1m n\u0103ng 93 % nh\u1eefng chuy\u1ebfn bay \u0111\u01b0\u1ee3c kh\u1edfi h\u00e0nh \u0111\u00fang gi\u1edd. \u0110\u1ec3 c\u1ea3i t\u1ed5 vi\u1ec7c c\u1ea5t c\u00e1nh \u0111\u00fang gi\u1edd, h\u00e3ng \u0111\u00e3 \u0111\u01b0a ra \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u00e0o t\u1ea1o v\u00e0 gi\u1ea3ng d\u1ea1y nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi m\u1eb7t \u0111\u1ea5t t\u1ed1t h\u01a1n ( g\u00f3c nh\u00ecn t\u0103ng tr\u01b0\u1edfng ), cung \u1ee9ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch CP v\u00e0 mang \u0111\u1ebfn nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi .<\/span>
    \nNh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a quy tr\u00ecnh t\u0103ng tr\u01b0\u1edfng, Kaplan v\u00e0 Norton \u0111\u00e3 n\u00e2ng c\u1ea5p c\u1ea3i ti\u1ebfn BSC nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e1c l\u1eadp qu\u1ea3n tr\u1ecb k\u1ebf ho\u1ea1ch tr\u1ea3i qua 4 qu\u00e1 tr\u00ecnh quan tr\u1ecdng :<\/span><\/p>\n

      \n
    1. Ch\u1eaft l\u1ecdc v\u00e0 chuy\u1ec3n h\u00f3a t\u1ea7m nh\u00ecn sang chi\u1ebfn l\u01b0\u1ee3c \u2013 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 v\u1eadn d\u1ee5ng th\u00e0nh c\u00f4ng trong b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i \u0111\u1ed3ng t\u00e2m h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t.<\/span>\n
    2. Truy\u1ec1n th\u00f4ng ti\u1ec1m n\u0103ng k\u1ebf ho\u1ea1ch, nh\u1eefng \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng gi\u00e1m s\u00e1t v\u00e0 link v\u00e0o quy tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh \u2013 \u0111i\u1ec1u n\u00e0y bao qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o hai chi\u1ec1u, khuy\u1ebfn kh\u00edch s\u1ef1 \u0111\u00e0m \u0111\u1ea1o \u0111\u1ec3 n\u00e2ng c\u1ea5p c\u1ea3i ti\u1ebfn ti\u1ebfn tr\u00ecnh v\u00e0 ti\u1ebfp \u0111\u00f3n ph\u1ea3n h\u1ed3i .<\/span><\/li>\n
    3. L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u1eb7t ti\u1ec1m n\u0103ng k\u1ebf ho\u1ea1ch \u2013 g\u1ed3m c\u00f3 x\u00e1c l\u1eadp ch\u1ec9 ti\u00eau c\u1ee7a m\u1ed7i ti\u1ec1m n\u0103ng v\u00e0 ch\u00fang \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 th\u1ed1ng k\u00ea b\u1edfi nh\u1eefng ch\u1ec9 s\u1ed1 KPI.<\/span><\/li>\n
    4. N\u00e2ng cao tr\u00ecnh \u0111\u1ed9 v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a k\u1ebf ho\u1ea1ch \u2013 \u0111i\u1ec1u n\u00e0y g\u1ed3m c\u00f3 vi\u1ec7c h\u1ecdc h\u1ecfi t\u1eeb th\u00f4ng tin hi\u1ec7u su\u1ea5t v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng y\u00eau t\u1ed1 t\u1eeb BSC \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng \u0111\u00fang \u0111\u1eafn .<\/span><\/li>\n<\/ol>\n

      Tr\u00ean \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i \u0111i\u1ec1u c\u01a1 b\u1ea3n trong vi\u1ec7c \u1ee9ng d\u1ee5ng BSC v\u00e0o vi\u1ec7c gi\u00e1m s\u00e1t KPI cho doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 ch\u1ed1t l\u1ea1i b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n c\u1ea7n ghi nh\u1edb m\u1ed9t v\u00e0i \u0111i\u1ec3m quan tr\u1ecdng g\u1ed3m c\u00f3 :<\/span><\/p>\n