{"id":2328,"date":"2022-03-30T01:24:50","date_gmt":"2022-03-30T01:24:50","guid":{"rendered":"https:\/\/migoda.vn\/cong-cu-promotion-1648603483"},"modified":"2023-04-22T12:37:51","modified_gmt":"2023-04-22T12:37:51","slug":"cong-cu-promotion-1648603483","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/cong-cu-promotion-1648603483\/","title":{"rendered":"PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft"},"content":{"rendered":"<div>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u201c<strong>Promotion<\/strong> l\u00e0 g\u00ec?\u201d l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra nhi\u1ec1u nh\u1ea5t tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, \u0111\u1eb7c bi\u1ec7t li\u00ean quan \u0111\u1ebfn marketing, b\u00e1n h\u00e0ng. Promotion gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing mix, nh\u1eadn nhi\u1ec7m v\u1ee5 \u0111\u1ecbnh v\u1ecb truy\u1ec1n th\u00f4ng. Trong \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c nhau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Promotion, \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch tuy\u1ec7t v\u1eddi. Trong b\u00e0i vi\u1ebft sau, ch\u00fang t\u00f4i s\u1ebd ch\u1ec9 r\u00f5 cho b\u1ea1n v\u1ec1 Promotion, c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 trong \u0111\u00f3. M\u1eddi b\u1ea1n c\u00f9ng theo d\u00f5i!<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"size-full wp-image-4465 aligncenter\" title=\"PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft 9\" src=\"https:\/\/getdrive.net\/wp-content\/uploads\/2020\/03\/Promotion-la-gi-trong-marketing-va-ban-hang.jpg\" alt=\"Promotion l\u00e0 g\u00ec trong marketing v\u00e0 b\u00e1n h\u00e0ng?\" width=\"700\" height=\"467\" \/><\/span><\/p>\n<h2 id=\"ftoc-heading-1\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Promotion l\u00e0 g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Trong t\u1eeb \u0111i\u1ec3n ti\u1ebfng Anh, promotion d\u1ecbch ra l\u00e0 s\u1ef1 tri\u1ec3n khai, vi\u1ec7c t\u0103ng c\u01b0\u1eddng ti\u00eau th\u1ee5, qu\u1ea3ng c\u00e1o, \u2026<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif;\">Trong marketing, Promotion \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ef1 ti\u1ebfp th\u1ecb t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m tr\u1ea3i qua nh\u1eefng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, PR, khuy\u1ebfn m\u1ea1i, \u2026 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng nhanh vi\u1ec7c b\u00e1n h\u00e0ng v\u1edbi gi\u00e1 th\u00e0nh t\u1ed1t nh\u1ea5t. Th\u01b0\u1eddng th\u00ec nh\u1eefng marketer s\u1ebd s\u1eed d\u1ee5ng promotion v\u00e0o hai con \u0111\u01b0\u1eddng ch\u00ednh nh\u01b0 sau :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Above the line:<\/strong> l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng khu\u1ebfch tr\u01b0\u01a1ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ea1i ch\u00fang nh\u01b0 b\u00e1o \u0111\u00e0i, tivi,\u2026th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ea3m nh\u1eadn b\u1edfi Brand team.<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Below the line: <\/strong>l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, th\u00fac \u0111\u1ea9y ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n l\u1ebb, ti\u00eau d\u00f9ng nhanh v\u00e0 t\u1ea1o ra hi\u1ec7u qu\u1ea3 tr\u1ef1c ti\u1ebfp. VD: ph\u00e1t h\u00e0ng m\u1eabu, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp,\u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"size-full wp-image-4466 aligncenter\" title=\"PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft 10\" src=\"https:\/\/getdrive.net\/wp-content\/uploads\/2020\/03\/Promotion-la-su-quang-ba-thuong-hieu-va-san-pham.jpg\" alt=\"Promotion trong marketing l\u00e0 s\u1ef1 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, PR, khuy\u1ebfn m\u00e3i,...\" width=\"700\" height=\"466\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u0110\u1ed1i v\u1edbi l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng, Promotion \u0111\u01b0\u1ee3c hi\u1ec3u theo 2 ngh\u0129a sau:<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-family: verdana, geneva, sans-serif;\">B\u1ea1n \u0111ang \u0111\u1ecdc: <a title=\"PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft\" href=\"https:\/\/migoda.vn\/cong-cu-promotion-1648603483\" target=\"_blank\" rel=\"bookmark noopener\">PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft<\/a><\/span><\/p>\n<\/div>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Sale promotion: <\/strong>Nhi\u1ec1u ng\u01b0\u1eddi th\u1eafc m\u1eafc Sales promotion l\u00e0 g\u00ec? \u0110\u00f3 \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong b\u00e1n h\u00e0ng. \u0110\u00f3 l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean trong chi\u1ebfn l\u01b0\u1ee3c marketing. C\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty th\u01b0\u1eddng s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 k\u00edch th\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea9y m\u1ea1nh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m. N\u1ebfu ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp v\u1edbi ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch th\u00ec \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cx\u00fac ti\u1ebfn b\u00e1n h\u00e0ng\u201d.<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Promotion girl v\u00e0 promotion boy: <\/strong>l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef ch\u1ec9 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 nam ho\u1eb7c n\u1eef l\u00e0m c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m. H\u1ecd \u0111\u01b0\u1ee3c xem l\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u01b0\u1eddng g\u00f3p m\u1eb7t trong c\u00e1c s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o. C\u00e1c Promotion Girl, Boy ph\u1ea3i c\u00f3 chi\u1ec1u cao l\u00fd t\u01b0\u1edfng tr\u00ean 1m60 (n\u1eef) v\u00e0 tr\u00ean 1m70 (nam), khu\u00f4n m\u1eb7t \u0111\u1eb9p, bi\u1ec3u c\u1ea3m t\u1ed1t,\u2026 Nhi\u1ec1u b\u1ea1n sinh vi\u00ean c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c n\u00e0y \u0111\u1ec3 c\u00f3 th\u00eam thu nh\u1eadp, ch\u1ec9 c\u1ea7n \u0111\u1ea1t \u0111\u1ee7 ch\u1ec9 ti\u00eau \u0111\u1ec1 ra v\u1ec1 ngo\u1ea1i h\u00ecnh v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o c\u01a1 b\u1ea3n.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"size-full wp-image-4463 aligncenter\" title=\"PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft 11\" src=\"https:\/\/getdrive.net\/wp-content\/uploads\/2020\/03\/Promotion-girl-la-guong-mat-dai-dien-cua-thuong-hieu.jpg\" alt=\"Promotion girl l\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\" width=\"700\" height=\"466\" \/><\/span><\/p>\n<h2 id=\"ftoc-heading-2\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">M\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef li\u00ean quan \u0111\u1ebfn promotion trong marketing<\/span><\/h2>\n<h3 id=\"ftoc-heading-3\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Promotion program l\u00e0 g\u00ec?<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Promotion program l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, t\u1eb7ng th\u00eam v\u00e0 ti\u1ebfp th\u1ecb, nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng nhanh s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty, d\u1ecbch v\u1ee5 ho\u1eb7c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ed3ng th\u1eddi t\u00ecm ki\u1ebfm ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng tr\u1ea3i qua quan \u0111i\u1ec3m ph\u1ea3n h\u1ed3i. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t promotion program s\u1ebd \u0111\u01b0\u1ee3c bi\u1ec3u l\u1ed9 d\u01b0\u1edbi d\u1ea1ng qu\u1ea3ng c\u00e1o, sau \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ed9p v\u00e0o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh to\u00e0n di\u1ec7n v\u00e0 t\u1ed5ng th\u1ec3 .<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif;\">B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p m\u1ed9t s\u1ed1 \u00edt chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi nhau th\u00e0nh m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o ( promotion program ) .<\/span><\/p>\n<h3 id=\"ftoc-heading-4\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Promotion strategy l\u00e0 g\u00ec?<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Promotion strategy d\u1ecbch ra l\u00e0 k\u1ebf ho\u1ea1ch th\u1ef1c thi, \u0111\u00f3 l\u00e0 nh\u1eefng k\u1ebf ho\u1ea1ch v\u00e0 k\u1ebf ho\u1ea1ch m\u00e0 b\u1ea1n s\u1ebd th\u1ef1c thi trong quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing c\u1ee7a m\u00ecnh, v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng c\u01b0\u1eddng vi\u1ec7c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m &amp; h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5. Chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c thi ( promotion strategy ) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong marketing mix, xoay quanh :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif;\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: Ai mua h\u00e0ng v\u00e0 s\u1edf th\u00edch l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif;\">Ng\u00e2n s\u00e1ch: B\u1ea1n s\u1ebd \u0111\u1ea7u t\u01b0 bao nhi\u00eau cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3?<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif;\">K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng: B\u1ea1n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau?<\/span><\/li>\n<\/ul>\n<h3 id=\"ftoc-heading-5\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Promotion in marketing mix l\u00e0 g\u00ec?<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"size-full wp-image-4464 aligncenter\" title=\"PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft 12\" src=\"https:\/\/getdrive.net\/wp-content\/uploads\/2020\/03\/Promotion-la-chu-P-cuoi-cung-nam-trong-4P-cua-chien-luoc-marketing-mix.jpg\" alt=\"Promotion l\u00e0 ch\u1eef P cu\u1ed1i c\u00f9ng n\u1eb1m trong 4P c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing mix\" width=\"700\" height=\"700\" \/><\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif;\">Promotion in marketing mix l\u00e0 ch\u1eef P sau cu\u1ed1i n\u1eb1m trong 4P c\u1ee7a k\u1ebf ho\u1ea1ch marketing mix. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 tr\u01b0\u1edbc khi tri\u1ec3n khai Promotion strategy, nh\u1eefng ch\u1eef P c\u00f2n l\u1ea1i \u0111\u00e3 ph\u1ea3i s\u1eb5n s\u00e0ng chu\u1ea9n b\u1ecb, g\u1ed3m c\u00f3 lo\u1ea1i s\u1ea3n ph\u1ea9m ( Product ), gi\u00e1 th\u00e0nh ( Price ) v\u00e0 ph\u00e2n ph\u1ed1i ( Place ). Promotion trong k\u1ebf ho\u1ea1ch marketing mix l\u00e0 h\u00ecnh th\u1ee9c m\u00e0 b\u1ea1n s\u1ebd ch\u1ecdn \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u0169ng nh\u01b0 ti\u1ebfp th\u1ecb t\u00ean th\u01b0\u01a1ng hi\u1ec7u, m\u1eabu s\u1ea3n ph\u1ea9m t\u1edbi ng\u01b0\u1eddi mua. \u0110\u00f3 l\u00e0 c\u00e1ch b\u1ea1n t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin trong l\u00f2ng ng\u01b0\u1eddi mua .<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif;\">M\u1ed9t s\u1ed1 k\u00eanh ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb m\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u00f3 l\u00e0 : b\u00e1o, \u0111\u00e0i, m\u1ea1ng x\u00e3 h\u1ed9i, t\u1edd r\u01a1i, s\u1ef1 ki\u1ec7n, h\u1ed9i ch\u1ee3, \u2026<\/span><\/p>\n<h2 id=\"ftoc-heading-6\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Ai l\u00e0 ng\u01b0\u1eddi c\u1ea7n s\u1eed d\u1ee5ng Promotion?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">H\u1ea7u h\u1ebft nh\u1eefng doanh nghi\u1ec7p \u0111\u1ec1u mu\u1ed1n cung \u1ee9ng s\u1ea3n ph\u1ea9m &amp; h\u00e0ng h\u00f3a v\u00e0 quy\u1ec1n l\u1ee3i b\u1ed5 tr\u1ee3 khi mua h\u00e0ng ( khuy\u1ec5n m\u00e3i th\u00eam ) v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 th\u1ee7 ph\u00e1p Promotion n\u1eb1m trong k\u1ebf ho\u1ea1ch marketing. Nh\u00e0 cung \u1ee9ng v\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng kinh doanh nh\u1ecf th\u01b0\u1eddng s\u1eed d\u1ee5ng k\u1ebf ho\u1ea1ch promotion \u0111\u1ec3 t\u0103ng s\u1ed1 lo\u1ea1i s\u1ea3n ph\u1ea9m b\u00e1n ra .<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"size-full wp-image-4468 aligncenter\" title=\"PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft 13\" src=\"https:\/\/getdrive.net\/wp-content\/uploads\/2020\/03\/su-dung-chien-luoc-promotion-de-tang-so-san-pham.jpg\" alt=\"Doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c promotion \u0111\u1ec3 t\u0103ng s\u1ed1 s\u1ea3n ph\u1ea9m\" width=\"700\" height=\"382\" \/><\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif;\">\u0110\u1ed1i v\u1edbi 1 s\u1ed1 \u00edt lo\u1ea1i m\u1eabu s\u1ea3n ph\u1ea9m kh\u00f3 b\u00e1n ( \u1ebf ), \u0111\u1ec3 t\u0103ng doanh thu th\u00ec nh\u1eefng doanh nghi\u1ec7p th\u01b0\u1eddng qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua c\u0169 \u0111\u00e3 t\u1eebng mua m\u1eabu s\u1ea3n ph\u1ea9m c\u00f3 t\u01b0\u01a1ng quan. \u0110\u1ed3ng th\u1eddi \u0111\u01b0a ra ch\u1ee7 tr\u01b0\u01a1ng promotion gi\u1ea3m gi\u00e1, t\u1eb7ng th\u00eam \u0111\u1ec3 k\u00edch th\u00edch ng\u01b0\u1eddi mua c\u0169 mua lu\u00f4n v\u00e0 ngay nh\u1eb1m m\u1ee5c \u0111\u00edch ng\u00e0y c\u00e0ng t\u0103ng quy\u1ec1n l\u1ee3i .<\/span><\/p>\n<h2 id=\"ftoc-heading-7\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">5 c\u00f4ng c\u1ee5 promotion mix b\u1ea1n c\u1ea7n bi\u1ebft<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Promotion mix l\u00e0 g\u00ec ? Trong marketing, promotion mix c\u00f3 ngh\u0129a l\u00e0 h\u1ed7n h\u1ee3p th\u1ef1c thi hay h\u1ed7n h\u1ee3p nhi\u1ec1u c\u00f4ng c\u1ee5 tri\u1ec3n khai, qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi l\u00e0m marketer l\u1ef1a ch\u1ecdn \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00f4ng c\u1ee5 ch\u00ednh trong promotion mix m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft .<\/span><\/p>\n<h3 id=\"ftoc-heading-8\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Qu\u1ea3ng c\u00e1o \u2013 Advertising<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c tuy\u00ean truy\u1ec1n c\u00f3 tr\u1ea3 ph\u00ed, nh\u1eb1m m\u1ee5c \u0111\u00edch tr\u00ecnh l\u00e0ng th\u00f4ng tin doanh nghi\u1ec7p, lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi ng\u01b0\u1eddi mua. Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi v\u00e0 th\u00f3i quen shopping c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i qua nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u00f3 n\u0103ng l\u1ef1c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua. Hi\u1ec7n nay, nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i qu\u1ea3ng c\u00e1o r\u1ea5t nhi\u1ec1u, g\u1ed3m c\u00f3 : b\u00e1o, t\u1ea1p ch\u00ed, \u0111\u00e0i, truy\u1ec1n h\u00ecnh, internet, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, \u2026<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"size-full wp-image-4462 aligncenter\" title=\"PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft 14\" src=\"https:\/\/getdrive.net\/wp-content\/uploads\/2020\/03\/Phuong-tien-quang-cao.jpg\" alt=\"Ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o bao g\u1ed3m: b\u00e1o, t\u1ea1p ch\u00ed, \u0111\u00e0i, truy\u1ec1n h\u00ecnh, internet,...\" width=\"700\" height=\"556\" \/><\/span><\/p>\n<h3 id=\"ftoc-heading-9\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Marketing tr\u1ef1c ti\u1ebfp \u2013 Direct Marketing<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Marketing tr\u1ef1c ti\u1ebfp g\u1ed3m c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng online kh\u00f4ng tr\u1ea3i qua trung gian ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i. Hay hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n thu\u1ea7n, marketing tr\u1ef1c ti\u1ebfp c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p s\u1ebd tr\u1ef1c ti\u1ebfp li\u00ean l\u1ea1c v\u1edbi ng\u01b0\u1eddi mua nh\u01b0 :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif;\">Tr\u1ef1c ti\u1ebfp g\u1eedi th\u01b0, email.<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif;\">Tr\u1ef1c ti\u1ebfp g\u1ecdi \u0111i\u1ec7n.<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif;\">Tr\u1ef1c ti\u1ebfp nh\u1edd kh\u00e1ch h\u00e0ng \u0111i\u1ec1n phi\u1ebfu kh\u1ea3o s\u00e1t.<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif;\">Qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m t\u1ea1i \u0111i\u1ec3m b\u00e1n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif;\">T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<h3 id=\"ftoc-heading-10\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Khuy\u1ebfn m\u00e3i \u2013 Sales Promotion<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Khuy\u1ebfn m\u00e3i g\u1ed3m c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed nh\u1eb1m m\u1ee5c \u0111\u00edch k\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng trong m\u1ed9t kho\u1ea3ng ch\u1eebng th\u1eddi h\u1ea1n ng\u1eafn, tr\u1ea3i qua vi\u1ec7c cho h\u1ecd th\u00eam nh\u1eefng quy\u1ec1n l\u1ee3i ng\u00e0y c\u00e0ng t\u0103ng khi mua m\u1eabu s\u1ea3n ph\u1ea9m. Khuy\u1ebfn m\u00e3i c\u0169ng h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 trung gian \u0111\u1ec3 k\u00edch th\u00edch h\u1ecd c\u1ed1 g\u1eafng n\u1ed7 l\u1ef1c b\u00e1n nhi\u1ec1u h\u00e0ng h\u01a1n .<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"size-full wp-image-4461 aligncenter\" title=\"PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft 15\" src=\"https:\/\/getdrive.net\/wp-content\/uploads\/2020\/03\/Khuyen-mai-nham-kich-thich-mua-hang.jpg\" alt=\"Khuy\u1ebfn m\u00e3i nh\u1eb1m k\u00edch th\u00edch h\u00e0nh vi mua h\u00e0ng trong th\u1eddi gian ng\u1eafn\" width=\"700\" height=\"466\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u0110\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh, \u0111\u00f4i khi ch\u00fang ta ph\u1ea3i t\u1ea1o ra \u201cc\u00fa h\u00edch\u201d k\u00edch th\u00edch th\u1ecb tr\u01b0\u1eddng, th\u01b0\u1eddng t\u1eadp trung nhi\u1ec1u v\u00e0o d\u1ecbp l\u1ec5 t\u1ebft ho\u1eb7c d\u1ecbp \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3. T\u00e1c d\u1ee5ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u01b0\u1eddng ch\u1ec9 ph\u00e1t huy trong th\u1eddi gian ng\u1eafn, n\u1ebfu \u0111\u1ec3 qu\u00e1 l\u00e2u ho\u1eb7c th\u1ef1c hi\u1ec7n qu\u00e1 nhi\u1ec1u s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c chi\u00eau tr\u00f2 v\u00e0 kh\u00f4ng c\u00f2n h\u1ee9ng th\u00fa.<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Xem th\u00eam: <a title=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3\" href=\"https:\/\/migoda.vn\/content-marketing-cua-kfc-1648286637\" target=\"_blank\" rel=\"bookmark noopener\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3<\/a><\/span><\/p>\n<\/div>\n<h3 id=\"ftoc-heading-11\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Quan h\u1ec7 c\u00f4ng ch\u00fang \u2013 Public Relation<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc, nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec s\u1ef1 uy t\u00edn c\u0169ng nh\u01b0 t\u00ecnh c\u1ea3m gi\u1eefa doanh nghi\u1ec7p v\u00e0 c\u00f4ng ch\u00fang, \u0111\u1ed3ng c\u1ea3m l\u1eabn nhau. Ho\u1ea1t \u0111\u1ed9ng PR ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 r\u1ebb nh\u01b0ng kh\u00f4ng khi n\u00e0o kh\u00f4ng l\u1ea5y ph\u00ed. M\u1ed9t k\u1ebf ho\u1ea1ch PR \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 v\u1edbi h\u00e0ng lo\u1ea1t tr\u01b0\u1eddng h\u1ee3p \u0111\u01a1n c\u1eed v\u00e0 \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng trong d\u00e0i h\u1ea1n .<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"size-full wp-image-4467 aligncenter\" title=\"PROMOTION l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PROMOTION b\u1ea1n c\u1ea7n bi\u1ebft 16\" src=\"https:\/\/getdrive.net\/wp-content\/uploads\/2020\/03\/Quan-he-cong-chung-nham-tao-dung-va-duy-tri-su-uy-tin.jpg\" alt=\"Quan h\u1ec7 c\u00f4ng ch\u00fang nh\u1eb1m t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec s\u1ef1 uy t\u00edn c\u0169ng nh\u01b0 t\u00ecnh c\u1ea3m gi\u1eefa doanh nghi\u1ec7p v\u00e0 c\u00f4ng ch\u00fang\" width=\"700\" height=\"466\" \/><\/span><\/p>\n<h3 id=\"ftoc-heading-12\" class=\"ftwp-heading\" style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n \u2013 Personal Selling<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u0110\u00e2y l\u00e0 c\u00e1ch t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi mua v\u00f4 c\u00f9ng hi\u1ec7u su\u1ea5t cao. M\u1ed7i m\u1ed9t nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi b\u00e1n h\u00e0ng s\u1ebd \u0111\u1ea1i di\u1ec7n thay m\u1eb7t cho doanh nghi\u1ec7p \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua c\u00e1 th\u1ec3 \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. Tuy nhi\u00ean, c\u00f4ng c\u1ee5 n\u00e0y kh\u00e1 t\u1ed1n k\u00e9m b\u1edfi ng\u00e2n s\u00e1ch thu\u00ea nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi kh\u00e1 cao, tr\u1eeb nh\u1eefng ngh\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5 c\u00f3 doanh thu cao nh\u01b0 d\u1ecbch v\u1ee5 s\u1eeda nh\u00e0, b\u00e1n xe xe h\u01a1i, b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd, \u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c<strong> Promotion<\/strong> l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1c th\u00f4ng tin c\u00f3 li\u00ean quan. Mong r\u1eb1ng t\u1eeb \u0111\u00e2y, b\u1ea1n s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch ph\u1ee5c v\u1ee5 cho c\u00f4ng vi\u1ec7c v\u00e0 h\u1ecdc t\u1eadp.<\/span><\/p>\n<div style=\"margin-bottom: 15px; margin-top: 15px; text-align: justify;\">\n<p style=\"padding: 20px; background: #eaf0ff;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Xem th\u00eam: <a title=\"Tableau l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Tableau Data Visualization\" href=\"https:\/\/migoda.vn\/cong-cu-tableau-1648597730\" target=\"_blank\" rel=\"bookmark noopener\">Tableau l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Tableau Data Visualization<\/a><\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">Xem th\u00eam: <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Ti%E1%BA%BFp_th%E1%BB%8B_n%E1%BB%99i_dung\" rel=\"nofollow noopener\" target=\"_blank\">T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Content Marketing<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">4.5 \/ 5 &#8211; ( 2 b\u1ea7u ch\u1ecdn )<\/span><\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <span style=\"font-family: verdana, geneva, sans-serif;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Ngu\u1ed3n: Pinterest<\/span><\/p>\n<\/div>\n<div style=\"margin-bottom: 15px; margin-top: 15px;\">\n<p style=\"padding: 20px; background: #eaf0ff; text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Source: <a title=\"https:\/\/migoda.vn\" href=\"https:\/\/migoda.vn\/\" target=\"_blank\" rel=\"bookmark noopener\">https:\/\/migoda.vn<\/a> <\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif;\">Category: <a title=\"CONTENT MARKETING\" href=\"https:\/\/migoda.vn\/category\/thong-tin-huu-ich\/content-marketing\" target=\"_blank\" rel=\"bookmark noopener\">CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cPromotion l\u00e0 g\u00ec?\u201d l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra nhi\u1ec1u nh\u1ea5t tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, \u0111\u1eb7c bi\u1ec7t li\u00ean quan \u0111\u1ebfn marketing, b\u00e1n h\u00e0ng. Promotion gi\u1eef vai tr\u00f2 quan tr\u1ecdng&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[370],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2328"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2328"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/5030"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}