{"id":2344,"date":"2022-03-30T11:48:59","date_gmt":"2022-03-30T11:48:59","guid":{"rendered":"https:\/\/migoda.vn\/5-cong-cu-promotion-1648640932"},"modified":"2023-04-22T02:54:10","modified_gmt":"2023-04-22T02:54:10","slug":"5-cong-cu-promotion-1648640932","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/5-cong-cu-promotion-1648640932\/","title":{"rendered":"T\u1ed5ng h\u1ee3p 7 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p h\u1eefu \u00edch"},"content":{"rendered":"
\n

M\u1ee5c l\u1ee5c<\/span><\/p>\n

Nh\u01b0 c\u00e1c b\u1ea1n \u0111\u00e3 bi\u1ebft, khi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing nh\u1eb1m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u1eb1m m\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gia t\u0103ng doanh s\u1ed1 th\u00ec vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. Th\u1ebf nh\u01b0ng, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u h\u1ebft v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p m\u00e0 c\u00e1c marketer hay s\u1eed d\u1ee5ng trong vi\u1ec7c \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, h\u00e3y c\u00f9ng Unica t\u00ecm hi\u1ec3u v\u1ec1 t\u1ed5ng quan truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/strong><\/span><\/p>\n

\n

B\u1ea1n \u0111ang \u0111\u1ecdc: T\u1ed5ng h\u1ee3p 7 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p h\u1eefu \u00edch<\/a><\/span><\/p>\n<\/div>\n

1. Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Integrated Marketing Communications ( IMC ) l\u00e0 h\u00ecnh th\u1ee9c Marketing m\u00e0 \u1edf \u0111\u00f3 t\u00edch h\u1ee3p t\u1ed5ng th\u1ec3 nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng online, qu\u1ea3ng c\u00e1o \u0111\u1ec3 ch\u00fang ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed th\u1ed1ng nh\u1ea5t, h\u00f2a gi\u1ea3i v\u1edbi nhau. M\u1eb7c d\u00f9 ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o t\u00edch t\u00edch h\u1ee3p kh\u00f4ng ph\u1ea3i l\u00e0 m\u1edbi nh\u01b0ng n\u00f3 v\u1eabn \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng khi nh\u1eefng doanh nghi\u1ec7p s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 ti\u1ebfn h\u00e0nh nh\u1eefng chi\u1ebfn d\u1ecbch Marketing. Hi\u1ec7n nay khi Internet t\u0103ng tr\u01b0\u1edfng can \u0111\u1ea3m v\u00e0 m\u1ea1nh m\u1ebd, \u0111\u1ed3ng ngh\u0129a t\u01b0\u01a1ng quan v\u1edbi vi\u1ec7c s\u1ebd Open nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb h\u01a1n khi n\u00e0o h\u1ebft v\u00e0 nh\u1eefng k\u00eanh kh\u00e1c nhau ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 xu th\u1ebf t\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi mua kh\u00e1c nhau .<\/span><\/p>\n

\"truyen-thong-marketing-tich-hop.jpg?\"<\/span><\/p>\n

Gi\u1ea3i th\u00edch Thu\u1eadt ng\u1eef Integrated Marketing Communications<\/span>
\nVi\u1ec7c nh\u1eefng doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1eefng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng online t\u00edch h\u1ee3p s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu d\u1ee5ng \u0111\u1ec3 nh\u1eefng doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u00ean th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t t\u1ed5ng th\u1ec3 v\u00e0 to\u00e0n di\u1ec7n h\u1ee3p nh\u1ea5t, kh\u00f4ng b\u1ecb t\u00e1ch r\u1eddi. \u0110\u1eb7c bi\u1ec7t, khi ng\u00e0y n\u00e0y th\u1ecb tr\u01b0\u1eddng kinh doanh th\u01b0\u01a1ng m\u1ea1i doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u kh\u1ed1c li\u00eat, vi\u1ec7c ng\u01b0\u1eddi mua li\u00ean t\u1ee5c ph\u1ea3i ti\u1ebfp \u0111\u00f3n nh\u1eefng th\u00f4ng tin kh\u00f4ng ch\u00ednh th\u1ed1ng t\u01b0\u01a1ng quan \u0111\u1ebfn doanh nghi\u1ec7p l\u00e0 \u0111i\u1ec1u kh\u00f4ng h\u1ec1 tr\u00e1nh kh\u1ecfi. V\u00ec th\u1ebf m\u00e0 IMC s\u1ebd gi\u00fap doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, th\u1ed1ng nh\u1ea5t t\u1edbi ng\u01b0\u1eddi mua .<\/span>
\nIMC c\u00f3 5 h\u00ecnh th\u1ee9c n\u1ed5i b\u1eadt \u0111\u00f3 l\u00e0 : b\u00e1n h\u00e0ng c\u00e1 th\u1ec3 ( Personal Selling ), qu\u1ea3ng c\u00e1o ( Advertising ), quan h\u1ec7 c\u00f4ng ch\u00fang ( Public Relation ), t\u1eb7ng th\u00eam ( Sales Promotion ), Marketing tr\u1ef1c ti\u1ebfp ( Direct Marketing )<\/span><\/p>\n

>> Xem th\u00eam:\u00a0<\/strong>7 H\u00ecnh th\u1ee9c Marketing truy\u1ec1n mi\u1ec7ng \u0111\u1ec9nh cao m\u1ecdi th\u1eddi \u0111\u1ea1i<\/strong><\/span><\/p>\n

2. C\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/strong><\/span><\/h2>\n

1. Qu\u1ea3ng c\u00e1o (Advertising)<\/strong><\/span><\/h3>\n

Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c \u01b0u ti\u00ean s\u1ed1 1 khi nh\u1eefng doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp th\u1ecb m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c h\u00ecnh h\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c l\u1eb7p \u0111i t\u00e1i di\u1ec5n v\u1edbi t\u1ea7n su\u1ea5t kh\u00f4ng thay \u0111\u1ed5i s\u1ebd gi\u00fap ng\u01b0\u1eddi mua ghi nh\u1edb nh\u1eefng th\u00f4ng tin c\u1ee7a lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c th\u00f4ng \u0111i\u1ec7p t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i. T\u00f9y v\u00e0o ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u00e0 Marketer s\u1ebd ti\u1ebfn h\u00e0nh theo quy m\u00f4 v\u00e0 h\u00ecnh th\u1ee9c kh\u00e1c nhau .<\/span>
\nC\u00f3 th\u1ec3 nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o th\u00e0nh m\u1ed9t v\u00e0i nh\u00f3m nh\u01b0 sau :<\/span>
\n– H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi : g\u1ed3m c\u00f3 nh\u1eefng Banner, b\u1ea3ng hi\u1ec7u, pano \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed c\u00f3 \u0111\u00f4ng ng\u01b0\u1eddi qua l\u1ea1i v\u00e0 c\u00f3 t\u1ea7m nh\u00ecn r\u1ed9ng .<\/span>
\n– H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00f3 tr\u1ef1c ti\u1ebfp : tr\u1ea3i qua nh\u1eefng tri\u1ec3n l\u00e3m, h\u1ed9i ch\u1ee3, ho\u1eb7c tr\u1ef1c ti\u1ebfp t\u1ea1i shop \u2026<\/span>
\n– H\u00ecnh th\u1ee9c k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 : tivi, radio, ph\u00e1t thanh \u2026<\/span>
\n– H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o in \u1ea5n nh\u01b0 : b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng, t\u1edd r\u01a1i, \u1ea5n ph\u1ea9m \u2026<\/span><\/p>\n

2. Marketing tr\u1ef1c ti\u1ebfp (Direct Marketing)<\/strong><\/span><\/h3>\n

Marketing tr\u1ef1c ti\u1ebfp l\u00e0 vi\u1ec7c nh\u1eefng marketer s\u1eed d\u1ee5ng nh\u1eefng h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng online \u0111\u1ec3 ti\u1ebfp th\u1ecb m\u1eabu s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1edbi ng\u01b0\u1eddi mua nh\u1eb1m m\u1ee5c \u0111\u00edch m\u1ee5c ti\u00eau t\u0103ng doanh thu b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o ra nh\u1eefng ph\u1ea3n h\u1ed3i t\u1ea1i ngay th\u1eddi gian thanh to\u00e1n giao d\u1ecbch. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 \u00edt h\u00ecnh th\u1ee9c nh\u01b0 sau : Telesales Marketing ( g\u1ecdi \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh tr\u1ef1c ti\u1ebfp ), Email Marketing, Catalog marketing \u2026<\/span><\/p>\n

3. Khuy\u1ebfn m\u00e3i (Sales Promotion)<\/strong><\/span><\/h3>\n

Khuy\u1ebfn m\u00e3i l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu d\u1ee5ng khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing t\u00edch h\u1ee3p. N\u1ebfu ng\u01b0\u1eddi mua \u0111ang do d\u1ef1 v\u1ec1 gi\u00e1 ti\u1ec1n lo\u1ea1i s\u1ea3n ph\u1ea9m th\u00ec vi\u1ec7c nh\u1eefng doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ec5n m\u00e3i th\u00eam, marketing off s\u1ebd k\u00edch th\u00edch quy tr\u00ecnh mua h\u00e0ng di\u1ec5n ra nhanh g\u1ecdn. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c \u0111\u1ec3 t\u0103ng doanh thu b\u00e1n h\u00e0ng nhanh g\u1ecdn .<\/span>
\nKhuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c chia th\u00e0nh hai d\u1ea1ng :<\/span>
\n– Khuy\u1ebfn m\u00e3i h\u01b0\u1edbng v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng : V\u1edbi d\u1ea1ng n\u00e0y, \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng v\u1eadn d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i nh\u1eb1m m\u1ee5c \u0111\u00edch m\u1ee5c ti\u00eau khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng mua ngay, mua nhi\u1ec1u \u0111\u1ec3 t\u0103ng doanh thu b\u00e1n h\u00e0ng t\u1ea1i m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng th\u00eam h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 phi\u1ebfu gi\u1ea3m gi\u00e1, ti\u1ec1n th\u01b0\u1edfng, khuy\u1ebfn m\u00e3i ngay m\u1eabu m\u1eabu s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh mua 1 khuy\u1ebfn m\u00e3i ngay 1 .<\/span>
\n– Khuy\u1ebfn m\u00e3i h\u01b0\u1edbng v\u00e0o th\u01b0\u01a1ng m\u1ea1i : V\u1edbi d\u1ea1ng n\u00e0y, \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng v\u1eadn d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng th\u00eam h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 nh\u1eefng nh\u00e0 bu\u00f4n, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0n kinh doanh nh\u1ecf \u0111\u1ec3 ti\u1ebfp th\u1ecb lo\u1ea1i s\u1ea3n ph\u1ea9m cho doanh nghi\u1ec7p. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ec5n m\u00e3i th\u00eam h\u01b0\u1edbng v\u00e0o th\u01b0\u01a1ng m\u1ea1i g\u1ed3m c\u00f3 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 t\u1eb7ng th\u00eam gi\u00e1, tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i, ph\u1ee5 c\u1ea5p khuy\u1ebfn m\u1ea1i v\u00e0 s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a .<\/span><\/p>\n

\"truyen-thong-marketing-tich-hop.jpg?\"<\/span><\/p>\n

Khuy\u1ebfn m\u00e3i l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 c\u1ee7a IMC<\/span><\/p>\n

4. Quan h\u1ec7 c\u00f4ng ch\u00fang (Pr)<\/strong><\/span><\/h3>\n

H\u00ecnh th\u1ee9c quan h\u1ec7 c\u00f4ng ch\u00fang ( hay Pr ) kh\u00f4ng c\u00f2n tr\u1edf n\u00ean l\u1ea1 l\u1eabm khi nh\u1eefng doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp th\u1ecb h\u00ecnh \u1ea3nh t\u00ean th\u01b0\u01a1ng hi\u1ec7u cho m\u00ecnh. C\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n ph\u00e1t hi\u1ec7n 1 s\u1ed1 \u00edt h\u00ecnh th\u1ee9c quan h\u1ec7 c\u00f4ng ch\u00fang ph\u1ed5 c\u1eadp nh\u01b0 : tham gia nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed h\u1ed7 tr\u1ee3 v\u1ed1n, t\u1ed5 ch\u1ee9c tri\u1ec3n khai s\u1ef1 ki\u1ec7n, h\u1ecdp b\u00e1o ra \u0111\u1eddi v\u00e0 ra m\u1eaft m\u1eabu s\u1ea3n ph\u1ea9m m\u1edbi .<\/span>
\nNgo\u00e0i ra vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng trang b\u00e1o m\u1ea1ng n\u1ed5i ti\u1ebfng \u1edf N\u01b0\u1edbc Ta \u0111\u1ec3 \u0111\u01b0a tin v\u1ec1 doanh nghi\u1ec7p nh\u01b0 : D\u00e2n tr\u00ed, m\u00e1i \u1ea5m gia \u0111\u00ecnh. net, k\u00eanh 14 s\u1ebd gi\u00fap h\u00ecnh \u1ea3nh t\u00ean th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p \u0111\u01b0\u1ee3c lan t\u1ecfa m\u1ed9t c\u00e1ch tho\u00e1ng \u0111\u00e3ng .<\/span><\/p>\n

5. B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n (Personal Selling)<\/strong><\/span><\/h3>\n

B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n th\u00f4ng qua h\u00ecnh th\u1ee9c m\u1eb7t \u0111\u1ed1i m\u1eb7t. \u01afu \u0111i\u1ec3m c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y t\u1eadn m\u1eaft s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin, h\u00ecnh li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 nh\u1ea5t.\u00a0<\/span><\/p>\n

\n

Xem th\u00eam: Content marketing l\u00e0 g\u00ec? 45 xu h\u01b0\u1edbng content marketing 2022<\/a><\/span><\/p>\n<\/div>\n

\u0110\u1ec3 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng c\u00e1 th\u1ec3 mang l\u1ea1i hi\u1ec7u su\u1ea5t cao nh\u1ea5t \u0111\u1ecbnh y\u00ean c\u1ea7u nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi t\u01b0 v\u1ea5n ph\u1ea3i am hi\u1ec3u v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m, c\u00f3 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c v\u00e0 th\u00e1i \u0111\u1ed9 ti\u1ebfp x\u00fac chuy\u00ean nghi\u1ec7p, tr\u00ecnh \u0111\u1ed9 tr\u00ecnh \u0111\u1ed9 cao \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi mua .<\/span><\/p>\n

\"truyen-thong-marketing-tich-hop.jpg?\"<\/span><\/p>\n

Marketing t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau<\/span><\/p>\n

>> Xem th\u00eam:\u00a0<\/strong>\u0110i\u1ec3m m\u1eb7t 7 m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/strong><\/span><\/p>\n

6. Marketing m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/span><\/h3>\n

Ng\u00e0y nay, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 digital marketing t\u1ed5ng th\u1ec3 nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i qua nh\u1eefng t\u00ednh n\u0103ng nh\u01b0 discussion, feedback, comment, vote … \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 li\u00ean k\u1ebft doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi mua nh\u1eb1m m\u1ee5c \u0111\u00edch m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, PR hay gi\u1ea3i \u0111\u00e1p v\u01b0\u1edbng m\u1eafc. V\u1edbi n\u0103ng l\u1ef1c t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u nhanh g\u1ecdn gi\u00fap ng\u01b0\u1eddi mua ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p nhanh h\u01a1n so v\u1edbi marketing truy\u1ec1n th\u1ed1ng l\u1ecbch s\u1eed .<\/span><\/p>\n

7. T\u00e0i tr\u1ee3 (Sponsorship)<\/strong><\/span><\/h3>\n

V\u1edbi h\u00ecnh th\u1ee9c h\u1ed7 tr\u1ee3 v\u1ed1n cho nh\u1eefng s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh, t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. B\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i h\u1ed7 tr\u1ee3 v\u1ed1n ti\u1ec1n, vi\u1ec7c h\u1ed7 tr\u1ee3 v\u1ed1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1ed9c l\u1ed9 b\u1eb1ng nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m b\u1ea1n b\u00e1n ho\u1eb7c nh\u1eefng \u0111\u1ed3 v\u1eadt c\u00f3 in h\u00ecnh Logo c\u1ee7a doanh nghi\u1ec7p s\u1ebd l\u00e0 th\u1eddi c\u01a1 t\u1ed1t \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi tham gia c\u00f3 th\u1eddi c\u01a1 th\u01b0\u1edfng th\u1ee9c m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n .<\/span>
\nDanh m\u1ee5c h\u1ed7 tr\u1ee3 v\u1ed1n c\u1ee7a nh\u1eefng t\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n v\u1ec1 ng\u00e0nh h\u00e0ng, khoanh v\u00f9ng ph\u1ea1m vi. \u0110\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh s\u1ef1 ki\u1ec7n, nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o, ch\u01b0\u01a1ng tr\u00ecnh h\u1ed9i \u0111\u1ed3ng ho\u1eb7c h\u1ed7 tr\u1ee3 v\u1ed1n cho nh\u1eefng c\u00e1 th\u1ec3 .<\/span>
\nQu\u1ea3ng c\u00e1o cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u h\u1ed7 tr\u1ee3 v\u1ed1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ec3u l\u1ed9 qua nh\u1eefng s\u1ef1 ki\u1ec7n ti\u1ebfp th\u1ecb t\u00ean th\u01b0\u01a1ng hi\u1ec7u, Logo v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m, Banner, \u00e1p ph\u00edch, Logo v\u1ec1 m\u1eabu s\u1ea3n ph\u1ea9m .<\/span><\/p>\n

L\u00e0m Marketing l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c “l\u00e0m d\u00e2u tr\u0103m h\u1ecd” r\u1ea5t kh\u00f3 v\u00e0 kh\u00f4ng \u0111\u01a1n gi\u1ea3n, trong b\u00e0i vi\u1ebft h\u00f4m nay, ch\u00fang t\u00f4i s\u1ebd b\u1eadt m\u00ed cho b\u1ea1n c\u00e1ch l\u00e0m Marketing Facbook t\u1eeb A \u0111\u1ebfn Z c\u1ef1c hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00f3a h\u1ecdc “Facebook Marketing t\u1eeb A – Z<\/strong>” c\u1ee7a gi\u1ea3ng vi\u00ean H\u1ed3 Ng\u1ecdc C\u01b0\u01a1ng tr\u00ean UNICA.<\/span><\/p>\n

Kh\u00f3a h\u1ecdc ” Facebook Marketing t\u1eeb A – Z “<\/span>
\nKh\u00f3a h\u1ecdc \u0111\u01b0\u1ee3c h\u1ecdc theo h\u00ecnh th\u1ee9c tr\u1ef1c tuy\u1ebfn, san s\u1ebb tr\u1ecdn b\u1ed9 t\u1eeb A \u0111\u1ebfn Z nh\u1eefng chi ti\u1ebft c\u1ee5 th\u1ec3, th\u1ee7 ph\u00e1p t\u01b0\u01a1ng quan \u0111\u1ebfn Facebook, gi\u00fap b\u1ea1n t\u1ef1 l\u00ean nh\u1eefng k\u1ebf ho\u1ea1ch v\u1ec1 Facebook Marketing ho\u00e0n h\u1ea3o nh\u1ea5t c\u0169ng nh\u01b0 t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o chuy\u00ean nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, b\u1ea1n c\u00f2n n\u1eafm \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 7 d\u1ea1ng qu\u1ea3ng c\u00e1o c\u01a1 b\u1ea3n tr\u00ean Facebook, c\u00e1ch ti\u1ebfn h\u00e0nh c\u00f4ng c\u1ee5 Remarketing Facebook t\u0103ng doanh thu t\u1eeb ng\u01b0\u1eddi mua c\u0169. T\u1ed5ng h\u1ee3p th\u1ee7 ph\u00e1p v\u00e0 kinh nghi\u1ec7m tay ngh\u1ec1 ch\u1ea1y Facebook hi\u1ec7u su\u1ea5t cao, tr\u00e1nh v\u00e0 x\u1eed l\u00fd \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft nh\u1eefng y\u1ebfu t\u1ed1 th\u00f4ng tin t\u00e0i kho\u1ea3n Facebook th\u01b0\u1eddng g\u1eb7p ph\u1ea3i trong quy tr\u00ecnh ch\u1ea1y Facebook Ads .<\/span>
\nXEM TO\u00c0N B\u1ed8 KH\u00d3A H\u1eccC T\u1ea0I \u0110\u00c2Y<\/span>
\nXEM NGAY : Facebook Marketing t\u1eeb A – Z<\/span>
\nB\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y, Unica \u0111\u00e3 c\u00f9ng b\u1ea1n kh\u00e1m ph\u00e1 t\u1ed5ng quan v\u1ec1 truy\u1ec1n th\u00f4ng online marketing t\u00edch h\u1ee3p. Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng, marketing t\u00edch h\u1ee3p \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c doanh nghi\u1ec7p s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 ti\u1ebfp th\u1ecb cho h\u00ecnh \u1ea3nh t\u00ean th\u01b0\u01a1ng hi\u1ec7u, m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebf ho\u1ea1ch \u0111\u00fang \u0111\u1eafn, h\u00e0i h\u00f2a v\u00e0 h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi .<\/span><\/p>\n

Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00f3a h\u1ecdc marketing<\/strong> online nh\u01b0 Facebook, Youtube, SEO… v\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u0103n \u0111\u00f3n nh\u1ea5t tr\u00ean Unica. Hi v\u1ecdng nh\u1eefng kh\u00f3a h\u1ecdc s\u1ebd mang l\u1ea1i cho b\u1ea1n \u0111\u1ecdc nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch.<\/span><\/p>\n

Ch\u00fac nh\u1eefng b\u1ea1n th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc !<\/span>
\n\u0110\u00e1nh gi\u00e1 :<\/span><\/p>\n

Tags : Marketing Truy\u1ec1n th\u00f4ng<\/span><\/p>\n

\n

Xem th\u00eam: 3uTools l\u00e0 g\u00ec? C\u00e1ch c\u00e0i \u0111\u1eb7t v\u00e0 s\u1eed d\u1ee5ng 3uTools \u0111\u01a1n gi\u1ea3n v\u00e0 chi ti\u1ebft – https:\/\/migoda.vn<\/a><\/span><\/p>\n<\/div>\n

Xem th\u00eam: T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Marketing<\/a><\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Ngu\u1ed3n: Unica<\/span><\/p>\n<\/div>\n

\n

Source: https:\/\/migoda.vn<\/a> <\/span>
\nCategory: CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1ee5c l\u1ee5c Nh\u01b0 c\u00e1c b\u1ea1n \u0111\u00e3 bi\u1ebft, khi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing nh\u1eb1m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u1eb1m m\u1ee5c \u0111\u00edch…<\/p>\n","protected":false},"author":1,"featured_media":4807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[363,364],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2344"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2344"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4807"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}