{"id":2345,"date":"2022-03-30T12:36:53","date_gmt":"2022-03-30T12:36:53","guid":{"rendered":"https:\/\/migoda.vn\/5-cong-cu-marketing-1648643809"},"modified":"2023-04-22T02:49:18","modified_gmt":"2023-04-22T02:49:18","slug":"5-cong-cu-marketing-1648643809","status":"publish","type":"post","link":"https:\/\/migoda.vn\/blog\/5-cong-cu-marketing-1648643809\/","title":{"rendered":"6 C\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing c\u1ea7n c\u00f3 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1"},"content":{"rendered":"
Vi\u1ec7c hi\u1ec3u bi\u1ebft v\u00e0 v\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing<\/strong> l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi Marketers d\u00f9 m\u1edbi v\u00e0o ngh\u1ec1 hay \u0111\u00e3 c\u00f3 l\u00e2u n\u0103m kinh nghi\u1ec7m. C\u00f9ng b\u00e0i vi\u1ebft sau \u0111\u00e2y \u0111i\u1ec3m l\u1ea1i 6 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng Marketing<\/strong> ph\u1ed5 bi\u1ebfn nh\u1ea5t trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 hi\u1ec7n nay.<\/span><\/p>\n Qu\u1ea3ng c\u00e1o g\u1ed3m m\u1ecdi h\u00ecnh th\u1ee9c cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1ed9t \u00fd t\u01b0\u1edfng h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 gi\u00e1n ti\u1ebfp th\u1ef1c hi\u1ec7n th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 theo y\u00eau c\u1ea7u c\u1ee7a ch\u1ee7 th\u1ec3 qu\u1ea3ng c\u00e1o v\u1edbi chi ph\u00ed nh\u1ea5t \u0111\u1ecbnh. M\u1ee5c \u0111\u00edch c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 \u0111em \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p mu\u1ed1n g\u1edfi g\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u1edbi t\u1ea7n su\u1ea5t cao tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/strong> (b\u00e1o, \u0111\u00e0i, TV,billboard,\u2026) s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng \u0111i v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng r\u1ed3i t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh vi mua.<\/span><\/p>\n <\/span><\/p>\n C\u00f4ng c\u1ee5 marketing s\u1eed d\u1ee5ng Qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb r\u1ea5t s\u1edbm (Ngu\u1ed3n: Internet)<\/span><\/p>\n B\u1ea1n \u0111ang \u0111\u1ecdc: 6 C\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing c\u1ea7n c\u00f3 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1<\/a><\/span><\/p>\n<\/div>\n M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong c\u00e1c c\u00f4ng c\u1ee5 digital marketing, \u1edf \u0111\u00e2y bao h\u00e0m c\u00e1c th\u1ec3 lo\u1ea1i online media, n\u01a1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 trao \u0111\u1ed5i, tham gia, chia s\u1ebb, k\u1ebft n\u1ed1i v\u1edbi nhau\u2026 \u0110i\u1ec3m chung c\u1ee7a c\u00e1c Social Media<\/strong> Marketing l\u00e0 \u0111\u1ec1u c\u00f3 c\u00e1c t\u00ednh n\u0103ng nh\u01b0 discussion, feedback, comment, vote, \u2026 \u0110\u00e2y l\u00e0 c\u1ea7u n\u1ed1i hi\u1ec7u qu\u1ea3 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng nh\u1eb1m m\u1ee5c \u0111\u00edch marketing, b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, PR hay gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc. V\u1edbi kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u v\u01b0\u1ee3t tr\u1ed9i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady c\u00f4ng c\u1ee5 marketing<\/strong> qua m\u1ea1ng x\u00e3 h\u1ed9i g\u1ea7n \u0111\u00e2y kh\u00f4ng c\u00f2n xa l\u1ea1 g\u00ec v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n V\u1ec1 th\u1ef1c ch\u1ea5t, m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec1n mi\u1ec7ng tr\u00ean Internet. \u201c Ti\u1ebfng l\u00e0nh \u0111\u1ed3n xa, ti\u1ebfng d\u1eef \u0111\u1ed3n xa \u201d, v\u1edbi n\u0103ng l\u1ef1c lan truy\u1ec1n th\u00f4ng tin nhanh nh\u01b0 t\u1ed1c \u0111\u1ed9 \u00e1nh s\u00e1ng, m\u1ea1ng x\u00e3 h\u1ed9i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201c k\u1ebb ti\u00eau di\u1ec7t \u201d doanh nghi\u1ec7p m\u1ed9t khi nh\u1eefng tin t\u1ee9c b\u1ea5t l\u1ee3i \u0111\u01b0\u1ee3c Viral v\u01b0\u1ee3t qu\u00e1 n\u0103ng l\u1ef1c tr\u1ea5n \u00e1p c\u1ee7a doanh nghi\u1ec7p. V\u00ec th\u1ebf, x\u00e2m nh\u1eadp nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i t\u1eadp trung chuy\u00ean s\u00e2u ph\u1ea7n \u0111\u00f4ng nh\u00f3m ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n nhu y\u1ebfu c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi h\u1ea1n ch\u1ebf t\u1ed1i \u0111a nh\u1eefng r\u1ee7i ro \u0111\u00e1ng ti\u1ebfc cho doanh nghi\u1ec7p l\u00e0 vi\u1ec7c t\u1ea5t y\u1ebfu m\u00e0 nh\u1eefng marketer n\u00ean l\u00e0m .<\/span><\/p>\n C\u00f4ng c\u1ee5 n\u00e0y c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 Th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng ( Sale Promotions ) nh\u01b0ng l\u00fac b\u1ea5y gi\u1edd 3\/4 nh\u1eefng quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng mua lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi mua \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i \u0111i\u1ec3m mua ( Point of Purchase ) n\u00ean nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 x\u00e2y d\u1ef1ng ri\u00eang b\u1ed9 ph\u1eadn Marketing t\u1ea1i \u0111i\u1ec3m b\u00e1n ( Trade Marketing ) .<\/span><\/p>\n <\/span><\/p>\n C\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng online Marketing \u2013 Trade Marketing ( Ngu\u1ed3n : Internet )<\/span> Xem th\u00eam:<\/strong><\/span><\/p>\n \u0110\u00e2y l\u00e0 s\u1ef1 link tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1 th\u1ec3 t\u1eebng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng nh\u1eb1m m\u1ee5c \u0111\u00edch th\u00f4i th\u00fac nh\u1eefng ph\u1ea3n \u1ee9ng \u0111\u00e1p l\u1ea1i ngay t\u1ee9c th\u00ec v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi h\u1ecd qua nh\u1eefng h\u00ecnh th\u1ee9c nh\u01b0 qua th\u01b0 ( Direct Mail ), th\u01b0 \u0111i\u1ec7n t\u1eed ( Email Marketing ), b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i c\u1ea3m \u1ee9ng ( Telemarketing ), phi\u1ebfu th\u01b0\u1edfng hi\u1ec7n v\u1eadt ( Couponing ), marketing t\u1eadn nh\u00e0 ( Door to Door Leaflet Marketing ), qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 l\u1eddi ( Direct response television marketing ), b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp ( Direct selling ), chi\u1ebfn d\u1ecbch t\u00edch h\u1ee3p ( Integrated Campaigns ) \u2026<\/span><\/p>\n <\/span><\/p>\n Duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 ki\u00ean c\u1ed1 v\u1edbi ng\u01b0\u1eddi mua tr\u1ea3i qua c\u00f4ng c\u1ee5 Marketing tr\u1ef1c ti\u1ebfp ( Ngu\u1ed3n : Internet )<\/span> >> Xem th\u00eam: \u0110\u1ecbnh ngh\u0129a Marketing tr\u1ef1c ti\u1ebfp<\/strong><\/span><\/p><\/blockquote>\n PR nh\u1eafm t\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed t\u01b0\u01a1ng quan \u0111\u1ebfn vi\u1ec7c ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u00f4ng ch\u00fang kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p, b\u1eb1ng phong ph\u00fa ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed v\u00ec quy\u1ec1n l\u1ee3i c\u1ee7a h\u1ed9i \u0111\u1ed3ng ho\u1eb7c s\u1ef1 ki\u1ec7n t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p \u0111\u1ec3 bi\u1ec3u l\u1ed9 \u0111\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n, lu\u00f4n c\u00f3 thi\u1ec7n ch\u00ed, \u0111\u1ed3ng th\u1eddi gi\u1ea3i quy\u1ebft v\u00e0 x\u1eed l\u00fd nh\u1eefng y\u1ebfu t\u1ed1, c\u00e2u truy\u1ec7n, l\u1eddi \u0111\u1ed3n b\u1ea5t l\u1ee3i .<\/span><\/p>\n <\/span><\/p>\n C\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng online marketing s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c Public relations<\/span><\/p>\n >> C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 g\u00ec<\/strong><\/span><\/p>\n Xem th\u00eam: H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch l\u00e0m content marketing thu h\u00fat<\/a><\/span><\/p>\n<\/div>\n<\/blockquote>\n B\u00e1n h\u00e0ng c\u00e1 th\u1ec3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed tr\u00ecnh l\u00e0ng tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 t\u1edbi ng\u01b0\u1eddi mua qua c\u00e1 th\u1ec3 nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi b\u00e1n h\u00e0ng, t\u1eeb \u0111\u00f3 ki\u1ebfn thi\u1ebft x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi mua v\u00e0 th\u1ef1c thi m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng. S\u1ef1 ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp gi\u1eefa hai b\u00ean gi\u00fap ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1eddi c\u01a1 ch\u1edbp l\u1ea5y nhu y\u1ebfu c\u1ee7a ng\u01b0\u1eddi mua, gi\u1ea3i quy\u1ebft v\u00e0 x\u1eed l\u00fd linh \u0111\u1ed9ng nh\u1eefng y\u1ebfu t\u1ed1 v\u1edbi nhi\u1ec1u lo\u1ea1i ng\u01b0\u1eddi mua kh\u00e1c nhau. Do v\u1eady, b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng c\u00f3 n\u0103ng l\u1ef1c th\u00e0nh c\u00f4ng xu\u1ea5t s\u1eafc cao h\u01a1n nh\u1eefng c\u00f4ng c\u1ee5 c\u00f2n l\u1ea1i. M\u1ee5c \u0111\u00edch h\u1ea7u h\u1ebft c\u1ee7a vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u nhu y\u1ebfu v\u1eadt ch\u1ea5t v\u00e0 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi mua, do \u0111\u00f3, nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi b\u00e1n h\u00e0ng ph\u1ea3i b\u1ea3o v\u1ec7 kh\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng, s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o v\u00e0 h\u00e0i l\u00f2ng .<\/span><\/p>\n <\/span><\/p>\n Gi\u1edbi thi\u1ec7u tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 t\u1edbi ng\u01b0\u1eddi mua tr\u1ea3i qua c\u00f4ng c\u1ee5 marketing \u2013 b\u00e1n h\u00e0ng c\u00e1 th\u1ec3 ( Ngu\u1ed3n : Internet )<\/span> K\u1ebft lu\u1eadn<\/strong><\/span><\/p>\n Ng\u00e0y nay v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 internet, c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing<\/strong> kh\u00f4ng c\u00f2n b\u1ecb gi\u1edbi h\u1ea1n \u1edf truy\u1ec1n h\u00ecnh, radio, b\u00e1o gi\u1ea5y, t\u1ea1p ch\u00ed,\u2026 V\u00ec v\u1eady, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c c\u00f4ng c\u1ee5 \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u00e0 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n gi\u1eefa c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u0110i \u0111\u1ebfn \u0111\u00e2u \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ebfn \u0111\u00f3<\/a><\/span><\/p>\n Xem th\u00eam: T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Marketing<\/a><\/span><\/p>\n<\/div>\n 5\/5 – ( 3 b\u1ea7u ch\u1ecdn )<\/span><\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Ngu\u1ed3n: Marketing AI<\/span><\/p>\n<\/div>\n Source: https:\/\/migoda.vn<\/a> <\/span> Vi\u1ec7c hi\u1ec3u bi\u1ebft v\u00e0 v\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi Marketers d\u00f9 m\u1edbi v\u00e0o ngh\u1ec1 hay \u0111\u00e3 c\u00f3 l\u00e2u…<\/p>\n","protected":false},"author":1,"featured_media":4802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[363,364],"class_list":["post-2345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-cong-cu-truyen-thong","tag-marketing"],"_links":{"self":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2345"}],"collection":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/comments?post=2345"}],"version-history":[{"count":0,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/posts\/2345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media\/4802"}],"wp:attachment":[{"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/media?parent=2345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/categories?post=2345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/migoda.vn\/blog\/wp-json\/wp\/v2\/tags?post=2345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}6 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng Marketing<\/strong><\/span><\/h2>\n
1. Qu\u1ea3ng c\u00e1o (Advertising)<\/strong><\/span><\/h3>\n
2. Marketing m\u1ea1ng x\u00e3 h\u1ed9i (Social Media)<\/strong><\/span><\/h3>\n
3. Marketing t\u1ea1i \u0111i\u1ec3m b\u00e1n (Trade Marketing)<\/strong><\/span><\/h3>\n
\nM\u1ee5c ti\u00eau \u1edf \u0111\u1ea7u cu\u1ed1i c\u1ee7a Trade Marketing l\u00e0 s\u1ea3n ph\u1ea9m & h\u00e0ng h\u00f3a ph\u1ea3i \u0111i \u0111\u01b0\u1ee3c t\u1eeb C\u00f4ng ty \u0111\u1ebfn khi xu\u1ea5t hi\u1ec7n ( availability ) v\u00e0 visibility ( xu\u1ea5t hi\u1ec7n trong shop th\u00f4i th\u00ec ch\u01b0a \u0111\u1ee7, v\u00ec nhi\u1ec1u khi b\u1ecb nh\u00e9t trong k\u1eb9t, m\u00e0 c\u00f2n ph\u1ea3i tr\u01b0\u1eddn c\u00e1i m\u1eb7t ra \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \/ ng\u01b0\u1eddi mua h\u00e0ng l\u1ef1a ch\u1ecdn ). Xu h\u01b0\u1edbng m\u1edbi n\u00e0y d\u1eabn \u0111\u1ebfn \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng shop kinh doanh nh\u1ecf. T\u1eeb \u0111\u00f3, b\u1ea3o v\u1ec7 nh\u00e0 kinh doanh nh\u1ecf s\u1ebd ti\u1ebfp th\u1ecb m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u .<\/span><\/p>\n4. Marketing tr\u1ef1c ti\u1ebfp (Direct Marketing)<\/strong><\/span><\/h3>\n
\nC\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c cho ph\u00e9p ng\u01b0\u1eddi mua t\u01b0\u01a1ng t\u00e1c, nh\u00ecn nh\u1eadn, v\u00e0 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p v\u01b0\u1edbng m\u1eafc v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p m\u1ed9t c\u00e1ch nhanh g\u1ecdn, t\u1ed5ng l\u1ef1c. V\u1edbi \u01b0u \u0111i\u1ec3m l\u00e0 d\u1ec5 x\u00e1c l\u1eadp v\u00e0 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, th\u1ed1ng k\u00ea gi\u00e1m s\u00e1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t cao k\u1ebf ho\u1ea1ch \u2026 \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb t\u01b0\u01a1ng th\u00edch v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf, ch\u00e0o h\u00e0ng d\u1ecbch v\u1ee5 \/ m\u1eabu s\u1ea3n ph\u1ea9m qua catalog ( s\u00e1ch ra m\u1eaft m\u1eabu s\u1ea3n ph\u1ea9m ), t\u1ed5 ch\u1ee9c tri\u1ec3n khai phi doanh thu \u2026<\/span><\/p>\n5. Quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations)<\/strong><\/span><\/h3>\n
6. B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n (Personal Selling)<\/strong><\/span><\/h3>\n
\nTuy nhi\u00ean, b\u1ea5t l\u1ee3i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u1ea3y \u1edf quy tr\u00ecnh th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1edfi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi v\u1edbi hi\u1ec7u su\u1ea5t cao ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o nh\u1edd v\u00e0o v\u00e0o n\u0103ng l\u1ef1c nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd .<\/span><\/p>\n
\nCategory: CONTENT MARKETING<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"